`nba baller beats` hits store shelves tomorrow

 Majesco Entertainment Media Contacts Reverb Communications Tracie Snitker | tracie@reverbinc.com | (209) 586-­‐1495 x104 Ben PerLee | bp@reverbinc.com | (209) 586-­‐1495 x107 MAJESCO ENTERTAINMENT’S HIGHLY ANTICIPATED ‘NBA BALLER BEATS’ HITS STORE SHELVES TOMORROW Play with a Real Basketball to Develop Real Skills, While Dribbling to a Slamming Soundtrack that Includes Kanye West, Common, Skrillex, LMFAO and More EDISON, NJ, September 10, 2012 – Step onto the court and get ready to up your ball-­‐handling skills as Majesco Entertainment Company (NASDAQ: COOL) announced that NBA Baller Beats will be available tomorrow in North America, exclusively on Kinect™ for Xbox 360®. The most innovative Kinect for Xbox 360 game of the year, NBA Baller Beats comes bundled with an official, full-­‐size Spalding® NBA game ball replica for $59.99. Download the NBA Baller Beats opening cinematic trailer here and view it here. Released in partnership with the National Basketball Association (NBA), NBA Baller Beats is the first ever motion-­‐based sports video game that requires you to actively play using a real basketball in an interactive beats-­‐driven experience. Players are challenged to perfect 20 different ball-­‐handling skills and increase their stamina in single player mode, break it down and practice different skills in Move School mode or show off in multiplayer mode and go head-­‐to-­‐head against up to eight players – the highest score wins bragging rights. NBA Baller Beats’ cover athlete Deron Williams sees this title as more than just fun and games. The 28-­‐
year-­‐old premier Brooklyn Nets point guard and two-­‐time NBA All-­‐Star believes players of all levels can improve their game. Williams will demo the game TONIGHT (Monday, Sept. 10) live on BET’s popular 106th and Park show (6 p.m. ET/PT), giving the national audience a sneak peek at this revolutionary new game. “NBA Baller Beats is really great for what it can do – getting players up and active. Even if you already play basketball it’s a fun way to get better and hone your skills,” said Williams. “The game teaches you the fundamentals and makes you dribble while looking up at the screen, helping to improve your court vision which, for a lot of players, is a really difficult skill to master. Not only is it a fun game, but it can actually make you a better ball player.” NBA Baller Beats is easy to play, but hard to master. Players of all skill levels – from rookie to pro – will dribble to the beat of 30 popular and chart-­‐topping music tracks, across various genres including hip-­‐
hop, rock, and old school favorites from artists like Kanye West, Common, Queen, Skrillex, Wiz Khalifa, Interpol, Wale, Lady Gaga, and many more. NBA Baller Beats challenges players to time their dribble to the beat of each song and perform a variety of skill moves displayed on-­‐screen to score points, earn achievements and unlock assets and additional gameplay. “There has never been anything like NBA Baller Beats, which is a true game-­‐changer for the industry,” said Jesse Sutton, Chief Executive Officer, Majesco Entertainment. “The buzz for the game is growing each day and it already has 4 million video views and nearly 700,000 Twitter followers. We are really looking forward to all the fans playing the game when it is in stores tomorrow.” “We’re excited to work with Majesco on this innovative sports title,” said Victoria Picca, Senior Vice President, Licensing & Business Affairs, National Basketball Association. “NBA Baller Beats is a high energy game that turns ball-­‐handling drills into an amazingly fun, music-­‐driven experience.” Players train alongside their favorite NBA franchises, unlocking songs, difficulty levels, environment accessories and over 100 posters and Panini’s 2012 NBA Hoops trading cards that showcase the NBA players’ greatest moves. To maximize performance, players can also visit the extensive in-­‐game tutorial where two-­‐time NBA world champion and Emmy Award-­‐winning TNT NBA analyst Kenny Smith dishes tips for success. Real Ball. Real Skills. Raise Your Game. NBA Baller Beats on Kinect for Xbox 360 is rated E10+ and available tomorrow for the suggested retail price of $59.99. For more information about NBA Baller Beats, visit www.NBABallerBeats.com or follow us on Twitter @NBABallerBeats and ‘Like’ us on Facebook. ### About Majesco Entertainment Company Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on all leading console and handheld platforms as well as online, social networks and mobile ®
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devices. Product highlights include Zumba Fitness, Cooking Mama , and NBA Baller Beats . The company's shares are traded on the NASDAQ Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ with offices in San Francisco, CA, Brockhampton, UK, and a social games development studio in Foxboro, MA. More info can be found online at www.majescoent.com or on Twitter at www.twitter.com/majesco . Kinect, Xbox, Xbox 360, and Xbox LIVE are either registered trademarks or trademarks of the Microsoft group of companies. Baller Beats is based on a concept by Curtis R. Smith.