Table of Contents

Table of Contents
Welcome
2010 Recap
Print Advertising
Email Blast
Americanamanhasset.com
PRNewsWire
Internet Pickup
Attendance
Pre-Concours Events
VIP Lounge
2010 Awards
Event Sponsors
Demographics & Area Home Sales
Contact
Save the Date
3
4
5
6
7
8
9
10
11
12
13 & 14
15
16, 17 & 18
19
20
Welcome!
Americana Manhasset is a luxury shopping center featuring a collection of sixty fine
shops, including Prada, Gucci, Chanel, Hirshleifers, Giorgio Armani, Cartier, Hermès,
Louis Vuitton, Tiffany & Co., Dior, Ralph Lauren, Fendi, Salvatore Ferragamo, Loro Piana
and more, all within a unique outdoor environment designed by renowned architect
Peter Marino and landscape designer Oehme van Sweden. Americana Manhasset offers
a complimentary Personal Shopping Service, a remarkable luxury fashion and gift
resource. Located on Long Island’s beautiful North Shore, Americana Manhasset is 20
miles from Manhattan and 50 miles from the Hamptons. You can learn more about
Americana Manhasset at americanamanhasset.com.
2010 Event
On Sunday, October 10, Americana Manhasset hosted the 6th Annual Concours
d’Elegance. The 2010 event was a Salute to Classic Coachbuilders of the 20 Century.
In keeping with this theme, Americana Manhasset was pleased to present Peter
Kalikow’s 1971 Momo Mirage, along with a wooden production model of the car.
Notable cars from this year’s event include a 1954 Ferrari 250 Europa, a 1962 Ferrari
250 GTB California Spyder, a 1961 Ferrari 250 GT SWB Berlinetta SEFAC, The Baja
Boot, (which Steve McQueen raced in the 1968 Stardust 7-11 off-road race, and the
1969 Baja 1000), a 1973 Alfa Romeo Zagato 1600 and even David Letterman's 1962
Ferrari 500 Superfast Series 2. Over 200 privately owned cars competed for Best in
Class and Best of Show titles. Winners were presented with engraved awards from
Tiffany & Co.
Print Advertising
•  Ad in New York Times Sports
Section
•  Ads in the Anton Community
Newspapers
•  Ad in the August issue of the
Prancing Horse
•  Ad in the August issue of
Vantage Point
Email Blast
•  Email Blast to Americana
Manhasset database on
June 29, October 4 &
October 7
•  Email blast reaches
25,000 people
AmericanaManhasset.com
• 
Americana created a dedicated
Concours d’Elegance page that
launched on in the Spring.
The page listed all sponsors
and dealers with links to
their websites, last year’s
winners and other pertinent
event information.
• 
Traffic since page creation:
4,510 total page views with
578 total page views on
event day October 10
PRNewsWire
• 
• 
Concours press release posted on September 27
Results after two weeks:
88, 296 Impressions
Impressions are defined as how many times the title of the release appeared in a
feed or web page that PRWeb has the ability to track.
738 Reads
Reads are defined as how many times people loaded a full version of the news
release hosted on PRWeb.
92 Total Interactions
Total interactions is an aggregate number of different activities that people
performed when visiting this release including printing, forwarding, downloading a
PDF, clicking on a link or interacting with the embedded website.
Internet Pickup
Teamspeed.com
Carscoop.com
Ferrarichat.com
Streetinsider.com
Classicrallies.com
Webtvitaly.com
among others…
Attendance
•  8,000 total attendees
•  200 car owners
Pre-Concours Events
• 
• 
Pre-Concours festivities include dinners and cocktail receptions for sponsors, their guests and key
Concours participants.
Events included:
2010
Private dinner at Toku Modern Asian where the model of the P4/5 Competizione was unveiled
Cocktail reception hosted by Ermenegildo Zegna to benefit North Shore Long Island Health SystemNew Leadership Division
2008
Private dinner hosted by Tiffany & Co. in honor of Marek Reichman, Aston Martin Design Director
Cocktail reception hosted by Ralph Lauren to benefit North Shore Long Island Health System- New
Leadership Division
2007
Private dinner hosted by Louis Vuitton
Cocktail reception at Brooks Brothers to benefit Crohn’s & Colitis Foundation
2006
Private dinner hosted by Gianluca Flora, former President Fendi North America
in honor of Andrea Pininfarina, Chairman and CEO, Pininfarina S.p.A.
VIP Lounge
Sponsors included: Bar Frites, Bryant & Cooper, Cipollini
and Toku Modern Asian, along with FUZE beverages
Awards Presentation
Awards for the Americana Manhasset Concours d’Elegance are donated by Tiffany & Co. Presenters have included
Andrea Pininfarina, Jim Glickenhaus and Marek Reichman.
2010 Winners
Award Class
Best Custom Coachwork
Best-in-Class Aston Martin – Post War
Best-in-Class – Bentley Pre War 1945
Best in Class Bentley Post War
Best-in-Class – Ferrari 1947 – 1959
Best-in-Class Ferrari 1960 – 1979
Best-in-Class – Lamborghini
Best-in-Class – Maserati
Best-in-Class – Porsche
Best-in-Class – Rolls Royce Pre War 1945
Best-in-Class Rolls Royce Post War
Best-in-Class 1946-1965
Best-in-Class 1966-1973
Best-in-Class 1974-1990
Best-in-Class 1991-2011
Trendsetter Award
Best Competition Car
Best-in-Class – Pre-War
Best of Show
Winner
1971 Momo Mirage
1959 Aston Martin DB4 GT
1926 3 Liter Red Label Bentley
1963 Bentley Continental Series 3 Flying Spur
1959 410 Superamerica
1962 Ferrari 250 GTB California Spyder
1998 Lamborghini Diablo
Maserati MC12
1965 Porsche 356 SC
1934 20/25 Parkward
1961 Rolls Royce Silver Cloud 2
1952 Rolls Royce Silver Dawn
1967 Ferrari 275 GTB4
1989 Aston Martin Lagonda
2005 Ford GT
1962 Ferrari 500 Superfast Series 2
1961 Ferrari 250GT SWB Berlinetta SEFAC
1905 Alco Black Beast
1954 Ferrari 250 Europa
Event Sponsors
Americana Customer Demographics
Forbes 2010: America’s Most Expensive Zipcodes
Daniel Gale
Sotheby’s
International
Realty’s Annual Luxury
Market Report
Contact
Information and sponsorship, please contact:
Rebecca Hollander
Heather Dascalopoulos
516.627.6700
concours@americanamanhasset.com
Speed & Beauty!
23 October 2011!