Konami Corp.(9766 JP)
Transcription
Konami Corp.(9766 JP)
COMPANY NOTE Initiating Coverage 10 September 2013 JPN | Technology | Software UNDERPERFORM Price target ¥2,000 Price ¥2,238 Price target $20.00 Price $22.76 Casino Catalyst not till Next Year; Initiating with Underperform Key Takeaway The gaming space is changing rapidly. The console gaming market, in its 8th innings, is shrinking and consolidating. Konami fared poorly in the previous cycle transition (sales of top games fell 70%). Konami is becoming more of a casino play, but that catalyst is not until next year. We forecast its console game sales to fall 30% this year, driving -10% OP (cons +30%). With 5-6% RoE, we use 1.1x PBR to value it at ¥2,000. Initiate with Underperform rating. Industry at crossroads, Konami is changing. Technology has always been a change agent for this industry. Besides a new cycle (next-gen consoles), in the last few years, the industry has been revolutionized by the mobile-OS app-store business model. Digital Entertainment drives 50% of Konami's revenues and c. 100% of its OP. It is finding a stronger position and growth potential in casino machines, where it is gaining share in US, AU markets. Console in 8th innings…consolidating. The installed base of next-gen consoles is likely to fall by 30-50%. As the tie ratio is declining, the total market is shrinking. The top end of the market will likely consolidate. 30% of its games revenue comes from consoles, and that has been weakening through the previous cycle. During the Gen 7 cycle, the total sales of its key games fell c.70% as compared to the Gen 6 cycle, mainly because of weakness in its soccer game franchise (Pro Evolution Soccer - PES). This segment lacks near-term catalysts (new title launches) as the next Metal Gear Solid (MGS) launch is next year. Mobile games – card collection games no more. Part of Konami's mobile-games revenue belongs to the 1st innings (i.e. browser-based games on feature phones). That is still c30% of game revenues. This part of the business remains in a decline, but this could change next year with Konami’s plan to aggressively launch native-app games next FY. Lacks near-term catalysts, Casino is next year's story. The Japan mobile-gaming opportunity is huge for a company of Konami’s calibre. While game business is likely to suppress profitability, casino (machine) business will continue to grow. We expect the next major catalyst for Konami next year. Bloomberg TSE: 9766 JP Bloomberg NYSE: KNM Financial Summary Book Value (MM): Book Value/Share: Net Debt (MM): Return on Avg. Equity: Net Debt/Capital: Long-Term Debt (MM): LTD/Cap: Dividend Yield: Cash & ST Invest. (MM): Market Data 52 Week Range: ¥2,984 - ¥1,666 Total Entprs. Value (MM): ¥274.2BN Market Cap. (MM): ¥310.2BN Insider Ownership: 32.0% Institutional Ownership: 45.0% Shares Out. (MM): 138.6 Float (MM): 99.0 Avg. Daily Vol.: 1,295,156 Atul Goyal, CFA * Equity Analyst +65 6551 3965 agoyal@jefferies.com Valuation/Risks Ayano Oda § Equity Associate At 26x PER FY3/14Jeff and 1.3x PBR it does look expensive (for 4-5% RoE). Our target of ¥2,000 (c. 10% downside) is based on 1.1x PBR FY3/15. Besides the market / industry risk, upside risk can come from an earlier introduction of the Japan Casino Bill. JPY Rev. (MM) Prev. 2013A Prev. 2014E Prev. 2015E Prev. 2016E --225,995.0 -- 215,500.0 -- 215,800.0 -- 232,000.0 1.2x 1.3x 1.3x 1.2x Operating Profit -- 21,875.0 -- 19,500.0 -- 20,500.0 -- 22,800.0 Net Profit -- 13,174.0 -- 11,400.0 -- 11,600.0 -- 12,800.0 ROE -- BV/Share -- 1,626.00 -- 1,713.00 -- 1,796.00 -- 1,889.00 1.4x 1.3x 1.2x 1.2x EV/Rev 7.4% -- 4.9% -- 4.8% -- * Jefferies Singapore Limited MCI (P) 035/07/2013 § Jefferies (Japan) Limited Price Performance 2,600 5.0% EPS FY P/E +813 5251 6138 aoda@jefferies.com 2,400 P/B FY Mar ¥225,999.0 ¥1,626 (¥36.0)BN 4.9% (15.0)% ¥22,600.0 9.0% 1.6% ¥70,000.0 2,200 2,000 -- 95.00 23.6x -- 82.00 27.3x -- 84.00 26.6x -- 92.00 24.3x 1,800 JUN-13 JUL-13 AUG-13 SEP-13 Jefferies does and seeks to do business with companies covered in its research reports. As a result, investors should be aware that Jefferies may have a conflict of interest that could affect the objectivity of this report. Investors should consider this report as only a single factor in making their investment decision. Please see analyst certifications, important disclosure information, and information regarding the status of non-US analysts on pages 18 to 21 of this report. EQUITY RESEARCH GLOBAL Konami Corp. (9766 JP) 9766 JP Initiating Coverage [Konami] 10 September 2013 Underperform: Price Target ¥2,000 / $20.0 Target Investment Thesis Upside Scenario Downside Scenario While game business is likely to suppress profitability, casino (machine) business will continue to grow. We believe the next major catalyst for Konami is next year Upside can come from the casino business; While Japan business will take 3-5 years to take off, US and AU business is seeing healthy growth and can double in 3-4 yrs Our target price of Y2,000 is based on 1.1x PBR FY3/15 (for 5-6% ROE). A successful game launch on mobilephones can also turnaround the fortunes on the gaming business rather quickly On PER basis as well, at 26x PER FY3/14Jeff / 18.4x FY3/14Cons, it appears to be expensive If Konami is able to meet / exceed its guidance or street forecasts, the stock may test ¥2,500 levels / $25.0 Console Game sales fell c. 50% YoY in 1Q; if this trend continues, the downside could be much bigger than we forecast Meanwhile the SNS business is also shrinking from last year An earnings miss (like last year), and the stock can test 1.0x PBR levels of ¥1,800 / $18.0 Long Term Analysis FY3/13 Revenue split FY3/13 Revenue split by type of games OP split by segments Source: Jefferies, Company data Source: Jefferies, Company data Source: Jefferies, Company data Peer Group Group PB ratio Konami’s PBR over time Source: Bloomberg, Jefferies estimates Catalysts Launch of Metal Gear Solid 5 expected next fiscal year Legitimization of Casino in Japan Market share gain in Casino business in US and in Australia Successful title launches in mobile game business Company Description Konami was founded in 1973 in Osaka by Kagemasa Kozuki (current Chairman of the board), which originally manufactured amusement machines for arcades. Nearly a third of the company is owned by the Kozuki family. It expanded into the PC game business in 1982. Today the company operates various businesses including game software, mobile games, casino business as well as fitness club operations. The main earnings pillars within their game business are Metal Gear series, sports games (especially soccer and baseball), and card games. page 2 of 21 Please see important disclosure information on pages 18 - 21 of this report. Atul Goyal, CFA, Equity Analyst, +65 6551 3965, agoyal@jefferies.com THE LONG VIEW Scenarios 9766 JP Initiating Coverage 10 September 2013 Konami The gaming space is changing rapidly. The console gaming market, in its 8th innings, is shrinking and seeing consolidation. Konami fared poorly in the previous cycle transition (top games sales fell 70%). Konami is becoming more of a casino play, but that catalyst is not until next year. We forecast its console game sales to fall 30% this year, driving -10% OP (cons +30%). With 5-6% RoE, we use 1.1x PBR to value it at ¥2,000. Initiate with Underperform rating. Gaming industry is at the crossroads; Konami will have earnings growth from casino machines; but gaming might be a drag One of the two franchises – PES (a soccer game) has seen tough competition and led to an overall 70% decline in sales in the Gen 7 cycle (as compared to Gen 6) Mobile gaming offers huge growth opportunities; but first the SNS related earnings decline will cause a drag in FY3/14 It lacks near-term catalysts Japan Casino bill will be sentiment positive for in CY14 Industry at the crossroads, Konami is changing Technology has always been a change agent for this industry. Besides a new cycle (nextgen consoles), in the last few years, the industry has been revolutionized by the mobileOS app-store business model. That has led to (a) market expansion, (b) change in customer needs, (c) resulting change in the business models. Game developers are repositioning amidst these structural changes. For Konami, Digital Entertainment drives 50% of revenues and c. 100% of OP. Over the previous cycle, Konami has seen the biggest decline in the game sales of its key titles (-70% as compared to Gen 6 cycle). However, it is shifting more towards casino machines, where it is rapidly taking share in US, AU markets. Console in 8th innings…consolidating The biggest challenge for game developers is that the installed base of next-gen consoles (and handhelds) is set to fall by 30-50%. As the tie-ratio is falling, the total market size is shrinking. The top end of the market will consolidate as it did in previous gen consoles as well. 30% of its games revenues come from console business, which has been weakening through the previous cycle. The weakness of its soccer game franchise (PES) has been a big reason. The next Metal Gear Solid launch (the biggest game title for Konami) will not be released until next year. This side of the business lacks near-term catalysts. Mobile games – card collection games no more Mobile-OS games have grown rapidly. The mobile games market is now bigger than the handheld market (steady decline). Within that, Japan appears to be by far the biggest market. Here, small cos (Super-Cell, Gungho etc.) are better positioned than the consoleera companies. Around 30% of Konami’s game revenues are from SNS games, but most of that is still from browser-based games on feature phones. This remains a drag. FY3/15 could look different with Konami’s plan to aggressively launch native-app games next FY. Lacks catalysts near term, Casino is next year’s story Almost all the profits are driven by games but its position is not as strong as that of peers. That said, the Japan mobile-gaming opportunity is huge for a company of Konami’s calibre. While game business is likely to suppress profitability, casino (machine) business will continue to grow. We believe the next major catalyst for Konami is next year. Valuation and Risks We initiate with UPF rating and a target of ¥2,000 (1.1x PBR) We derive our price target of ¥2,000 based on 1.1x PBR FY3/15 (for 4-5% ROE). On PER basis as well, at 26x PER FY3/14Jeff / 18.4x FY3/14Cons, it appears to be expensive. Our earnings forecast of ¥19.5b-Y20.5b OP for the next two years is significantly below consensus estimates (of ¥28-30b). With c. 10% potential downside to our PT, we initiate with Underperform. Besides the market risk (Japan) and the industry risk (gaming by its very nature faces the biggest risk of hit-and-miss), upside risk to the stock comes from an earlier introduction of the Japan Casino Bill, or from unexpected success of one of its mobile games. page 3 of 21 Please see important disclosure information on pages 18 - 21 of this report. Atul Goyal, CFA, Equity Analyst, +65 6551 3965, agoyal@jefferies.com 9766 JP Initiating Coverage 10 September 2013 Overall Business structure: Revenue and Profits Digital entertainment (Games) is about half the revenues Health & Fitness is non-core, in our view Games & Systems (casino machines) is an important growth driver Exhibit 1: Revenue breakdown Gaming & Systems 11% Other 3% Revenue Split FY3/13 Digital Entertainment 51% Health & Fitness 35% Source: Jefferies, company data, Bloomberg . Most of the profits are from games related business… Exhibit 2: Konami’s main businesses, as defined on its website …while most of the revenues and profits come from Digital Entertainment business… Over the next 5-10 years, Gaming & Systems will also become important as it secures a higher share in the casino machines business overseas Additionally it will also benefit from the potential launch of Casinos in Japan However for now, this business makes a fairly small contribution to the bottom-line Source: Konami website page 4 of 21 Please see important disclosure information on pages 18 - 21 of this report. Atul Goyal, CFA, Equity Analyst, +65 6551 3965, agoyal@jefferies.com 9766 JP Initiating Coverage 10 September 2013 Most of the profits are from games related business Exhibit 3: OP breakdown Other 0% OP Split FY3/13 Gaming & Systems 19% Digital Entertainment 71% Health & Fitness 10% Source: Jefferies, company data, Bloomberg . Revenues have been steadily declining but may see some improvement, esp. from Casino machines related business Exhibit 4: Total Group Revenues 350 300 Sales (¥ bn)297 310 280 262 258 266 250 226 216 216 232 200 150 100 50 0 FY3/07 FY3/08 FY3/09 FY3/10 FY3/11 FY3/12 FY3/13 FY3/14 (E)FY3/15 (E)FY3/16 (E) Source: Jefferies estimates, company data, Bloomberg Within DE – SNS is expected to shrink the most, while Consumer games also face decline with no major release scheduled this year Core business: Digital Ent – Games, within that Exhibit 5: Digital Entertainment revenue split by type of games Card Games 19% Consumer Game 32% Konami’s products Social Network Serice 28% Amusement 21% Source: Jefferies, company data, Bloomberg . Source: Company data page 5 of 21 Please see important disclosure information on pages 18 - 21 of this report. Atul Goyal, CFA, Equity Analyst, +65 6551 3965, agoyal@jefferies.com 9766 JP Initiating Coverage 10 September 2013 Consumer games have been steadily declining and will fall further, in our view Exhibit 6: Consumer Games revenues (part of Digital Entertainment segment) 120 100 Cons.Games Sales (¥ bn) 97 87 84 80 66 64 60 50 37 40 27 27 20 0 FY3/07 FY3/08 FY3/09 FY3/10 FY3/11 FY3/12 FY3/13 FY3/14 (E) FY3/15 (E) Source: Jefferies estimates, company data, Bloomberg . Within the console business (also called Consumer Games, within Konami), the biggest reliance has been on PS3, XB360 and PSP games. Unfortunately all three are coming to the end of their life-cycle and are likely to drop further. Exhibit 7: Consumer Games (on consoles) – Shipment volumes split by platform Total 3DS DS PSV PSP PS2 PS3 PS4 Wii X360 Xbox Xbox One GBA PC FY3/07 22,500 4,928 3,263 10,620 68 FY3/08 23,330 5,599 3,733 7,932 1,866 FY3/09 26,810 4,290 3,217 4,558 7,507 FY3/10 20,200 3,434 3,434 2,424 4,646 FY3/11 21,940 439 3,510 4,388 1,316 5,924 FY3/12 18,300 1,098 1,830 3,843 915 6,222 FY3/13 13,610 817 408 681 1,769 408 6,533 FY3/15 (E) 9,141 604 107 96 438 99 2,888 1,900 240 1,313 1,418 136 FY3/14 (E) 9,221 710 215 193 876 197 4,814 100 320 1,750 46 405 1,418 360 2,100 1,167 - 4,558 1,877 - 4,444 1,616 - 3,510 2,413 - 1,830 2,196 - 681 2,178 - 585 855 933 804 202 439 366 FY3/12 18,300 FY3/13 13,610 FY3/14 (E) 9,221 FY3/15 (E) 9,141 39 Source: Jefferies estimates, company data Exhibit 8: Consumer Games (on consoles) – Shipment % by platform Total 3DS DS FY3/07 22,500 FY3/08 23,330 FY3/09 26,810 FY3/10 20,200 FY3/11 21,940 22% 24% 16% 17% 2% 16% 6% 10% 15% 47% 0% 16% 34% 8% 12% 17% 28% 17% 12% 23% 20% 6% 27% 21% 5% 34% 6% 3% 5% 13% 3% 48% 2% 6% 2% 9% 5% 17% 7% 22% 8% 16% 11% 10% 12% 5% 16% PSV PSP PS2 PS3 PS4 Wii X360 Xbox Xbox One GBA PC 8% 2% 2% 10% 2% 52% 1% 3% 19% 7% 1% 1% 5% 1% 32% 21% 3% 14% 16% 3% 4% 4% 3% 1% 2% 2% 1% Source: Jefferies estimates, company data page 6 of 21 Please see important disclosure information on pages 18 - 21 of this report. Atul Goyal, CFA, Equity Analyst, +65 6551 3965, agoyal@jefferies.com 9766 JP Initiating Coverage 10 September 2013 Exhibit 9: Biggest Konami Titles over the years (Metal Gear Solid, Pro-Evolution Soccer, Dance Dance Revolution) Pos 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 Game Metal Gear Solid 2: Sons of Liberty Metal Gear Solid Metal Gear Solid 4: Guns of the Patriots Crash Bandicoot: The Wrath of Cortex Winning Eleven: Pro Evolution Soccer 2007 Metal Gear Solid 3: Snake Eater Teenage Mutant Ninja Turtles World Soccer Winning Eleven 9 World Soccer Winning Eleven 8 International Pro Evolution Soccer 2008 World Soccer Winning Eleven 6 International World Soccer Winning Eleven 7 International PES 2009: Pro Evolution Soccer Frogger's Adventures: Temple of the Frog Yu-Gi-Oh! The Duelists of the Roses pro evolution soccer 2011 Pro Evolution Soccer 2010 Teenage Mutant Ninja Turtles II: The Arcade Game Dance Dance Revolution X2 Yu-Gi-Oh: Duel Monsters 4 Pro Evolution Soccer 2012 Dance Dance Revolution Extreme PES 2009: Pro Evolution Soccer Yu-Gi-Oh! The Eternal Duelist Soul Dance Dance Revolution: Hottest Party Crash Nitro Kart Metal Gear Solid: Peace Walker Yu-Gi-Oh! Forbidden Memories DDRMAX2: Dance Dance Revolution Pro Evolution Soccer Dance Dance Revolution X Crash Bandicoot: The Huge Adventure Yu-Gi-Oh! Duel Monsters Silent Hill Pro Evolution Soccer 2008 Pro Evolution Soccer 2010 Dance Dance Revolution: Hottest Party 2 Teenage Mutant Ninja Turtles III: The Manhattan Project Crash Bandicoot 2: N-Tranced Gradius Dance Dance Revolution (Japan) Yu-Gi-Oh! The Sacred Cards Silent Hill 2 Castlevania: Symphony of the Night Pro Evolution Soccer 2013 Frogger: The Great Quest Crash Bandicoot: The Wrath of Cortex Castlevania World Soccer Winning Eleven 9 (JP & Others sales) TwinBee Ganbare Goemon! Karakuri Douchuu Pro Evolution Soccer 2008 Metal Gear Solid VR Missions Yu-Gi-Oh! The Sacred Cards (American and Others sales) Dance Dance Revolution Extreme 2 Metal Gear Solid: Portable Ops Yu-Gi-Oh! Duel Monsters II: Dark Duel Stories Pro Evolution Soccer 2008 Platform PS2 PS PS3 PS2 PS2 PS2 NES PS2 PS2 PS2 PS2 PS2 PS2 GBA PS2 PS3 PS3 NES PS2 GB PS3 PS2 PS3 GBA Wii PS2 PSP PS PS2 PS2 PS2 GBA GB PS PS3 PS2 Wii NES GBA NES PS GBA PS2 PS PS3 PS2 XB NES PSP NES NES Wii PS GBA PS2 PSP GB X360 Year 2001 1998 2008 2001 2006 2004 1989 2005 2004 2007 2002 2003 2008 N/A 2001 2010 2009 1990 2009 2000 2011 2004 2008 2001 2007 2003 2010 1999 2003 2001 2008 2002 1998 1999 2007 2009 2008 1991 2003 1986 1999 2002 2001 1997 2012 2001 2002 1986 2005 1986 1986 2008 1999 2002 2005 2006 1999 2007 Genre Action Action Action Platform Sports Action Platform Sports Sports Sports Sports Sports Sports Adventure Misc Sports Sports Action Simulation Role-Playing Sports Simulation Sports Strategy Simulation Racing Action Role-Playing Simulation Sports Simulation Platform Strategy Adventure Sports Sports Simulation Action Platform Shooter Simulation Role-Playing Action Platform Sports Platform Platform Platform Sports Shooter Platform Sports Adventure Role-Playing Simulation Action Strategy Sports Global 6.05 6.03 5.79 5.42 4.39 4.23 4.17 4.06 3.85 3.63 2.99 2.9 2.5 2.39 2.38 2.35 2.25 2.23 2.23 2.18 2.14 2.13 2.09 2.07 2.04 1.95 1.93 1.88 1.81 1.75 1.75 1.73 1.61 1.6 1.58 1.57 1.55 1.39 1.36 1.36 1.35 1.3 1.28 1.27 1.24 1.23 1.23 1.23 1.2 1.2 1.2 1.19 1.18 1.16 1.14 1.13 1.1 1.07 Source: Jefferies, vgchartz page 7 of 21 Please see important disclosure information on pages 18 - 21 of this report. Atul Goyal, CFA, Equity Analyst, +65 6551 3965, agoyal@jefferies.com 9766 JP Initiating Coverage 10 September 2013 Within Consumer games – PS3, XB360 and PSP account for c. 80% of total shipments – and all 3 are previous-gen consoles coming to the end of their life cycle Exhibit 10: Games shipment volume split by platforms PC 1% FY3/13 % split by Volumes PS2 3% X360 16% Wii 5% DS 3% PS3 48% 3DS 6% PSV 5% PSP 13% Source: Jefferies, company data . Exhibit 11: Konami Game launches on consoles ahead… Twin Bee Ganbare Goemon - Yuki hime Kyuushuutsu emaki Tokimeki Memorial Girl's Side Triple Pack Jikkyou Powerful Pro Baseball 2013 (PS3) Jikkyou Powerful Pro Baseball 2013 (PSP) Jikkyou Powerful Pro Baseball 2013 (PS Vita) Metal Gear Solid 5 (MGS5) Wii U Wii U DS PS3 PSP PS Vita PS3, PS4, XB360, X1 Sep-2013 Sep-2013 Sep-2013 Oct-2013 Oct-2013 Oct-2013 TBD Source: Jefferies estimates, company data page 8 of 21 Please see important disclosure information on pages 18 - 21 of this report. Atul Goyal, CFA, Equity Analyst, +65 6551 3965, agoyal@jefferies.com 9766 JP Initiating Coverage 10 September 2013 Industry: Console business is challenging Total installed base of consoles much smaller The current console gaming cycle is set to be worse than the previous one. We expect the next-gen consoles (PS4, XBone, Wii-U, 3DS, PS-Vita) to infuse some life, but over the cycle, industry-wide revenues opportunity from console-gaming is destined to be smaller (much smaller) than the previous gen (PS3, XB360, Wii, DS, PSP). This is mainly because of significantly lower numbers (in our forecast) for Wii U, 3DS and PSV. Exhibit 12: Gen 7 installed base (2006-2013) 500 450 400 Gen 7 Installed base (mn) 79 Exhibit 13: Gen 8 installed base estimate (2012 onwards) 495 450 400 350 Gen 8 Installed base (mn) 350 152 300 300 250 250 101 200 18 67 200 150 68 100 50 82 0 259 11 150 82 100 50 500 95 0 PS3 XB360 Wii DS PSP Total Source: Jefferies estimates, company data, vgchartz PS4 XB1 WiiU 3DS PSV Total Source: Jefferies estimates, company data, vgchartz Moreover, with lower tie-ratio (10-15% lower), the total market size for the console gaming software is expected to be lower than the previous cycle. This will affect most 3rd party game developers, albeit weak sales of Wii U and 3DS (as compared to previous platforms) are hurting Nintendo’s bottom-line more than that of others. Exhibit 14: Overall installed base market share split for Gen 8 consoles Gen 8 expected share split Wii U 6% XB1 39% PS4 55% Source: Jefferies estimates However the overall market may not be immune to the overall downtrend in the demand for software. page 9 of 21 Please see important disclosure information on pages 18 - 21 of this report. Atul Goyal, CFA, Equity Analyst, +65 6551 3965, agoyal@jefferies.com 9766 JP Initiating Coverage 10 September 2013 Industry: Mobile-OS games is expanding rapidly $9.5b of app store revenue (iOS + Google) Handheld games revenue is sliding and is below Google Playstore revenue, which itself is just about half that of iOS App-store iOS and Google Playstore game revenues seem to be 4-5x that of dedicated handhelds Consumers spent c. $9.5b over the last 12 months: Adjusting for the 30% revenue sharing with the OS owner (Apple / Google), smartphone users (less than 1bn) spent a whopping $9.5b on apps (‘premium’/‘freemium’ apps) over the last 12 months… Exhibit 15: Indexed consumer spending on games (iOS 1Q13 indexed to 100) 120 100 1Q13 80 2Q13 60 40 20 0 iOS App Store Google Play Gaming-Optimized Handheld Source: App Annie Mobile gaming revenues driven by Asia, and particularly Japan When it comes to revenues (i.e. consumer spending), Japan is the biggest source of revenues for developers on Google Playstore (where US is a surprising #3) and #2 for those on iOS (US is #1). Exhibit 16: Top countries by Revenue Q2, 2013 – iOS and Android Rank 1 2 3 4 5 Apple iOS US Japan UK Australia China Google Playstore Japan South Korea US Germany UK Source: App Annie, Jefferies For details on industry trends, please see the detailed industry report. page 10 of 21 Please see important disclosure information on pages 18 - 21 of this report. Atul Goyal, CFA, Equity Analyst, +65 6551 3965, agoyal@jefferies.com 9766 JP Initiating Coverage 10 September 2013 Konami’s performance over the last decade Its OP has averaged around ¥20b and is likely to remain so, until it gets the next big hit in the mobile OS space. Exhibit 16: Group Operating Profit 40 39 34 28 28 27 30 41 OP (¥ bn) 41 27 20 10 19 21 FY3/11 50 FY3/10 Group OP has been stagnant around ¥20-21b except for FY3/12 when Gatcha / SNS related grew rapidly 22 20 21 23 2 0 (10) (20) FY3/13 FY3/14 (E) FY3/15 (E) FY3/16 (E) FY3/12 FY3/09 FY3/08 FY3/07 FY3/06 FY3/05 FY3/04 FY3/02 FY3/01 FY3/03 -22 (30) 10% 9% 9% 10% Source: Jefferies estimates, company data, Bloomberg Exhibit 17: Group Operating Profit Margin 23% OPM(%) 20% 15% 15% 15% 12% 11% 10% 11% 10% 5% 9% 7% 8% FY3/11 25% FY3/10 Group OPM has ranged from 7% on the low end to 15% on the higher end; we forecast 9-10% for next few years 1% 0% -5% -10% -9% FY3/13 FY3/14 (E) FY3/15 (E) FY3/16 (E) 13 11 12 13 FY3/13 FY3/14 (E) FY3/15 (E) FY3/16 (E) FY3/12 FY3/09 FY3/08 FY3/07 FY3/06 FY3/05 FY3/04 FY3/03 FY3/02 FY3/01 -15% Source: Jefferies estimates, company data, Bloomberg . Exhibit 18: Group Net Profit 22 20 23 NP (¥ bn) 20 14 16 23 18 11 10 13 13 FY3/11 30 FY3/10 Group NP has been hovering around ¥10-15b (except a Gatcha-SNS related jump in FY3/12) 10 0 (10) (20) (30) -29 FY3/12 FY3/09 FY3/08 FY3/07 FY3/06 FY3/05 FY3/04 FY3/03 FY3/02 FY3/01 (40) Source: Jefferies estimates, company data, Bloomberg . page 11 of 21 Please see important disclosure information on pages 18 - 21 of this report. Atul Goyal, CFA, Equity Analyst, +65 6551 3965, agoyal@jefferies.com 9766 JP Initiating Coverage 10 September 2013 Exhibit 19: Group Net Profit Margin 15% 13% NPM(%) 10% 9% 7% 6% 4% 5% 9% 6% 6% 4% 5% 6% 5% 5% 5% 6% 0% -5% -10% FY3/13 FY3/14 (E) FY3/15 (E) FY3/16 (E) FY3/12 FY3/11 FY3/10 FY3/09 FY3/08 FY3/07 FY3/06 FY3/05 FY3/04 FY3/02 FY3/01 FY3/03 -11% -15% 6.0 4.9 4.8 5.0 Source: Jefferies estimates, company data, Bloomberg . Exhibit 20: Group RoE 26.6 ROE 16.2 8.3 10 15.5 9.4 8.0 10.1 11.1 5.9 7.1 6.7 FY3/11 20 FY3/10 30 FY3/09 RoE of c. 5% makes it difficult to justify higher PBR 0 (10) (20) -20.3 FY3/13 FY3/14 (E) FY3/15 (E) FY3/16 (E) 4.5 4.9 4.8 5.0 FY3/13 FY3/14 (E) FY3/15 (E) FY3/16 (E) FY3/12 FY3/08 FY3/07 FY3/06 FY3/05 FY3/04 FY3/03 FY3/02 FY3/01 (30) Source: Jefferies estimates, company data, Bloomberg . Exhibit 21: Group RoA 7.9 ROA 4.7 6 7.9 6.9 7.9 5.6 6.3 3.7 3.6 4 4.6 4.4 FY3/11 8 FY3/10 10 2 0 (2) (4) (6) (8) (10) FY3/12 FY3/09 FY3/08 FY3/07 FY3/06 FY3/05 FY3/04 FY3/02 FY3/01 FY3/03 -9.8 (12) Source: Jefferies estimates, company data, Bloomberg . page 12 of 21 Please see important disclosure information on pages 18 - 21 of this report. Atul Goyal, CFA, Equity Analyst, +65 6551 3965, agoyal@jefferies.com 9766 JP Initiating Coverage 10 September 2013 Exhibit 22: Group Inventory 25 20 15 14 18 16 13 24 24 24 23 FY3/10 30 FY3/09 30 Inventory (¥bn) FY3/08 35 FY3/07 Inventory is at the higher end of last decade…but Casino machines growth could need higher inventories 26 25 32 25 22 20 15 10 5 FY3/16 (E) FY3/15 (E) FY3/14 (E) FY3/13 FY3/12 FY3/11 FY3/06 FY3/05 FY3/04 FY3/03 FY3/02 FY3/01 0 Source: Jefferies estimates, company data, Bloomberg . Exhibit 23: Group Inventory days 50 Inventory Days (#) 45 40 35 30 42.6 31.6 29.8 28.0 25.9 25 23.8 19.2 20 29.9 32.7 46.0 46.5 46.5 36.0 30.4 27.7 21.7 15 10 5 FY3/16 (E) FY3/15 (E) FY3/14 (E) FY3/13 FY3/12 FY3/11 FY3/10 FY3/09 FY3/08 FY3/07 FY3/06 FY3/05 FY3/04 FY3/03 FY3/02 FY3/01 0 Source: Jefferies estimates, company data . page 13 of 21 Please see important disclosure information on pages 18 - 21 of this report. Atul Goyal, CFA, Equity Analyst, +65 6551 3965, agoyal@jefferies.com 9766 JP Initiating Coverage 10 September 2013 Valuations: Earnings estimates have downside risks Our OP estimates are significantly below consensus for this year and next… No major release (MGS or PES) this year Our numbers are significantly below consensus. The main reason why FY3/12 OP was c.¥40b was that Konami found a sweet spot with its card collection games on SNS. Exhibit 24: Consensus estimates Actual Previous FY FY3/13 225,995 21,875 13,174 95.0 Sales (¥ bn) OP (¥ bn) NP (¥ bn) EPS (¥) PER (x) BVPS (¥) ROE (%) PBR (x) Consensus Jefferies Current FY Next FY Current FY Next FY FY3/14 FY3/15 FY3/14 FY3/15 232,285 251,978 215,500 215,800 28,081 37,337 19,500 20,500 16,373 21,862 11,400 11,600 118.1 158.1 82 84 18.4 13.7 26.8 26.3 1,708 1,816 1,713 1,796 6.9 8.7 4.9 4.8 1.3 1.2 1.28 1.22 1,613 5.2 Source: Jefferies estimates, company data, Bloomberg Konami is one of the most expensive gaming stocks in terms of PER Exhibit 25: Peer group PER (x) – next year (FY3/15 or CY14) 30.0 26.5 Next Year PER (x) 24.0 25.0 10.6 11.3 11.5 11.2 Nexon NamcoB SegaS Capcom 12.2 13.3 15.5 Cyberage nt 10.3 Gungho 10.0 9.7 Dena 15.0 15.1 Gree 20.0 16.6 17.7 5.0 Konami SquareE EA Take-Two Activision B Ubisoft 0.0 Source: Jefferies, company data, Bloomberg . 5.0 4.5 Curr year PBR (x) 4.01 4.0 3.22 3.5 3.0 1.18 1.30 1.31 Konami NamcoB SquareE 1.5 1.27 Ubisoft 2.0 1.36 1.55 1.61 1.61 Dena 2.5 SegaS Factoring in potential upside from Casino business, we use 1.1x PBR to arrive at our price target of ¥1,950 Exhibit 26: Peer group PBR (x) – this year (FY3/14 or CY14) Gree In terms of PBR it is on the lower end, however its RoE of 4-5% makes it look expensive at 1.3x PBR 1.86 2.20 2.47 1.0 0.5 Gungho EA Cyberage nt Take-Two Activision B Nexon Capcom 0.0 Source: Jefferies, company data, Bloomberg page 14 of 21 Please see important disclosure information on pages 18 - 21 of this report. Atul Goyal, CFA, Equity Analyst, +65 6551 3965, agoyal@jefferies.com 9766 JP Initiating Coverage 10 September 2013 Excluding brief periods of exuberance, Konami’s market cap has ranged between $2.5b to $3.5b Exhibit 27: Market cap over last decade 7.0 $bn Konami Market Cap 6.0 5.0 4.0 3.0 2.0 1.0 0.0 Sep-03 Sep-04 Sep-05 Sep-06 Sep-07 Sep-08 Sep-09 Sep-10 Sep-11 Sep-12 Source: Jefferies, company data, Bloomberg Consensus based next-year PER seems to be range-bound between 10-15x; however, we note that on our forecasts Konami appears to be at 26x PER. Exhibit 28: PER (next year) over last decade – based on consensus 30.0 25.0 20.0 15.0 10.0 5.0 Jul-13 Mar-13 Jul-12 Nov-12 Mar-12 Jul-11 Nov-11 Mar-11 Jul-10 Nov-10 Mar-10 Jul-09 Nov-09 Mar-09 Jul-08 Nov-08 Mar-08 Jul-07 Nov-07 Mar-07 Jul-06 Nov-06 Mar-06 Jul-05 Nov-05 0.0 Source: Jefferies, company data, Bloomberg In PBR terms it has found at a bottom at 1x PBR and been capped at 1.5x PBR Exhibit 29: PBR (current year) over last decade – based on consensus 4.50 4.00 3.50 3.00 2.50 2.00 1.50 1.00 0.50 Jul-13 Mar-13 Jul-12 Nov-12 Mar-12 Jul-11 Nov-11 Mar-11 Nov-10 Jul-10 Mar-10 Nov-09 Jul-09 Mar-09 Nov-08 Jul-08 Mar-08 Nov-07 Jul-07 Mar-07 Nov-06 Jul-06 Mar-06 Jul-05 Nov-05 0.00 Source: Jefferies, company data, Bloomberg page 15 of 21 Please see important disclosure information on pages 18 - 21 of this report. Atul Goyal, CFA, Equity Analyst, +65 6551 3965, agoyal@jefferies.com 9766 JP Initiating Coverage 10 September 2013 Exhibit 30: Board of Directors and Corporate Auditors (Effective June 27th, 2013) Representative Director, Chairman Representative Director, Director Director and Senior Corporate Advisor Director(External) Director(External) Kagemasa Kozuki Takuya Kozuki Kimihiko Higashio Noriaki Yamaguchi Director(External) Akira Gemma Standing Corporate Auditor Standing Corporate Auditor(External) Corporate Auditor(External) Shinichi Furukawa Minoru Maruoka Corporate Auditor(External) Corporate Auditor(External) Setsuo Tanaka Hisamitsu Arai Tomokazu Godai Hiroyuki Mizuno Nobuaki Usui Representative Director and Chairman of the Board, Mayatec Co., Ltd. Director, Hiroshima Prefectural Institute of Industrial Science and Technology(*Former Vice President, Matsushita Electric Industrial Co., Ltd.) *Current Panasonic Corporation Advisor, Shiseido Co., Ltd. (Former Representative Director and President, Shiseido Co., Ltd.) (Former Administrative Vice Minister, Ministry of Finance; Former Commissioner, National Tax Agency) (Former Commissioner-General, National Police Agency) (Former Vice Minister for International Affairs, Ministry of International Trade and Industry; Former Commissioner, Japan Patent Office) Source: Company Data While 3.4% of total outstanding shares are in the treasury, another 32% of the stock is in the hands of the Kozumi family. That reduces the float to about 99m shares (68% of total outstanding). Exhibit 31: Shareholding structure (type of investors) Konami Unclassified 13% Others 7% Corporation 18% Investment Advisor 36% Bank 26% Source: Jefferies, company data, Bloomberg Exhibit 31: Dividend payout history 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 DPS EPS 48.5 54 54 54 54 54 54 54 54 54 54 32 50 50 164.26 190.91 107.24 -234.58 166.86 87.41 175.86 118.15 133.63 79.3 99.76 96.48 166.23 95.04 Dividend payout ratio 30.03707 30.12258 50.36469 NA 32.36172 61.61549 31.74113 45.72056 40.42172 66.27663 54.13006 33.68263 30.1191 52.60361 Source: Bloomberg page 16 of 21 Please see important disclosure information on pages 18 - 21 of this report. Atul Goyal, CFA, Equity Analyst, +65 6551 3965, agoyal@jefferies.com 9766 JP Initiating Coverage 10 September 2013 Appendix: P&L and Balance Sheet statements Exhibit 32: P&L statement (¥ mn) (¥ mn) Revenue Cost of Revenue Gross Profit SG&A R&D D&A OP Interest Expense Forex Losses (Gains) Net Non-OP Pretax Income Income Tax Expense Income Tax % Income Before XO Items Minority Interests Net Income O/S Shares EPS PER FY 03/07 280,279 193,506 86,773 58,628 30,807 11,757 28,145 985 0 (545) 27,705 10,919 39% 16,786 575 16,211 137 118 FY 03/08 297,402 205,188 92,214 58,375 32,453 12,069 33,839 1,105 0 (280) 33,014 13,080 40% 19,934 1,589 18,345 137 134 FY 03/09 309,771 223,757 86,014 58,653 31,842 13,731 27,361 1,468 1,641 2,023 22,229 10,715 48% 11,514 640 10,874 133 81 FY 03/10 262,144 188,073 74,071 55,407 31,998 12,899 18,664 1,574 (67) (21) 17,178 3,600 21% 13,578 264 13,314 133 100 FY 03/11 257,988 193,487 64,501 43,710 31,620 12,388 20,791 1,541 342 (215) 19,123 6,401 33% 12,722 (212) 12,934 136 95 FY 03/12 265,758 174,415 91,343 50,393 33,243 9,798 40,950 1,427 (331) (224) 40,078 16,941 42% 23,137 125 23,012 139 166 FY 03/13 225,995 152,813 73,182 51,307 35,555 10,513 21,875 1,300 (1,285) (99) 21,959 8,473 39% 13,486 312 13,174 139 95 23.1 FY 03/14e 215,500 149,349 66,151 46,651 33,473 10,900 19,500 1,208 (895) (89) 19,276 7,788 40% 11,488 88 11,400 138.6 82 26.8 FY 03/15e 215,800 151,060 64,740 44,240 33,473 10,900 20,500 1,208 0 0 19,292 7,604 39% 11,688 88 11,600 138.6 84 26.3 FY 03/14e FY 03/15e Source: Jefferies estimates, company data, Bloomberg Exhibit 33: Balance Sheet (¥ mn) (¥ mn) ASSETS Cash & Near Cash Items Short-Term Investments Accounts & Notes Receivable Inventories Other Current Assets Total Current Assets LT Investments & Receivables Net Fixed Assets Gross Fixed Assets Accumulated Depreciation Other Long-Term Assets Total Long-Term Assets Total Assets Liabilities & Sh Equity Accounts Payable Short-Term Borrowings Other Short-Term Liabilities Total Current Liabilities Long-Term Borrowings Other Long-Term Liabilities Total Long-Term Liabilities Total Liabilities Total Preferred Equity Minority Interest Share Capital & APIC Retained Earnings Total Equity Total Liabilities & Equity BVPS PBR FY 03/07 FY 03/08 FY 03/09 FY 03/10 FY 03/11 FY 03/12 FY 03/13 57,333 0 29,729 24,236 26,963 138,261 701 53,294 91,655 38,361 112,401 166,396 304,657 52,130 0 33,802 24,374 29,773 140,079 659 66,690 110,110 43,420 111,820 179,169 319,248 53,568 0 30,624 23,512 28,971 136,675 560 60,552 99,584 39,032 103,883 164,995 301,670 50,740 0 30,164 23,497 30,161 134,562 226 62,434 108,266 45,832 100,976 163,636 298,198 59,541 0 28,564 25,479 35,350 148,934 140 59,508 106,157 46,649 105,309 164,957 313,891 76,451 0 33,647 22,121 29,746 161,965 429 62,251 115,065 52,814 103,361 166,041 328,006 63,669 0 33,066 26,349 30,399 153,483 440 62,651 121,060 58,409 106,374 169,465 322,948 70,483.8 0 33,154 27,154 31,007 161,799 449 65,157 78,874.8 0 33,200 27,465 31,689 171,229 471 67,763 106,374 171,980 333,779 106,374 174,609 345,838 24,002 23,073 35,391 82,466 42,108 2,724 44,832 127,298 0 2,697 124,612 50,050 177,359 304,657 1,273 20,410 8,115 46,588 75,113 35,613 21,439 57,052 132,165 0 4,324 124,477 58,282 187,083 319,248 1,331 1.65 17,430 3,627 41,329 62,386 37,739 18,006 55,745 118,131 0 4,907 124,489 54,143 183,539 301,670 1,338 1.64 16,138 2,433 34,894 53,465 39,885 15,617 55,502 108,967 0 4,766 124,488 59,977 189,231 298,198 1,382 1.59 19,003 10,783 33,369 63,155 35,516 16,813 52,329 115,484 0 4,493 122,889 71,025 198,407 313,891 1,424 1.54 16,290 9,758 41,842 67,890 29,803 14,593 44,396 112,286 0 262 121,574 93,884 215,720 328,006 1,554 1.42 14,443 11,847 33,222 59,512 22,588 14,849 37,437 96,949 0 574 121,574 103,851 225,999 322,948 1,626 1.35 13,577 11,847 33,222 58,646 22,588 15,146 37,734 96,380 13,733 11,847 33,222 58,802 22,588 15,449 38,037 96,839 574 121,574 115,251 237,399 333,779 1,713 1.28 574 121,574 126,851 248,999 345,838 1,796 1.22 Source: Jefferies estimates, company data, Bloomberg page 17 of 21 Please see important disclosure information on pages 18 - 21 of this report. Atul Goyal, CFA, Equity Analyst, +65 6551 3965, agoyal@jefferies.com 9766 JP Initiating Coverage 10 September 2013 Company Description KONAMI Corporation develops and sells consumer video game, Pachinko and arcade game machines, and casino management systems. The Company also manufactures and sells fitness machines and health products and manages fitness clubs. Analyst Certification I, Atul Goyal, CFA, certify that all of the views expressed in this research report accurately reflect my personal views about the subject security(ies) and subject company(ies). I also certify that no part of my compensation was, is, or will be, directly or indirectly, related to the specific recommendations or views expressed in this research report. I, Ayano Oda, certify that all of the views expressed in this research report accurately reflect my personal views about the subject security(ies) and subject company(ies). I also certify that no part of my compensation was, is, or will be, directly or indirectly, related to the specific recommendations or views expressed in this research report. Registration of non-US analysts: Atul Goyal, CFA is employed by Jefferies Singapore Limited, a non-US affiliate of Jefferies LLC and is not registered/ qualified as a research analyst with FINRA. This analyst(s) may not be an associated person of Jefferies LLC, a FINRA member firm, and therefore may not be subject to the NASD Rule 2711 and Incorporated NYSE Rule 472 restrictions on communications with a subject company, public appearances and trading securities held by a research analyst. Registration of non-US analysts: Ayano Oda is employed by Jefferies (Japan) Limited, a non-US affiliate of Jefferies LLC and is not registered/ qualified as a research analyst with FINRA. This analyst(s) may not be an associated person of Jefferies LLC, a FINRA member firm, and therefore may not be subject to the NASD Rule 2711 and Incorporated NYSE Rule 472 restrictions on communications with a subject company, public appearances and trading securities held by a research analyst. As is the case with all Jefferies employees, the analyst(s) responsible for the coverage of the financial instruments discussed in this report receives compensation based in part on the overall performance of the firm, including investment banking income. We seek to update our research as appropriate, but various regulations may prevent us from doing so. Aside from certain industry reports published on a periodic basis, the large majority of reports are published at irregular intervals as appropriate in the analyst's judgement. Meanings of Jefferies Ratings Buy - Describes stocks that we expect to provide a total return (price appreciation plus yield) of 15% or more within a 12-month period. Hold - Describes stocks that we expect to provide a total return (price appreciation plus yield) of plus 15% or minus 10% within a 12-month period. Underperform - Describes stocks that we expect to provide a total negative return (price appreciation plus yield) of 10% or more within a 12-month period. The expected total return (price appreciation plus yield) for Buy rated stocks with an average stock price consistently below $10 is 20% or more within a 12-month period as these companies are typically more volatile than the overall stock market. For Hold rated stocks with an average stock price consistently below $10, the expected total return (price appreciation plus yield) is plus or minus 20% within a 12-month period. For Underperform rated stocks with an average stock price consistently below $10, the expected total return (price appreciation plus yield) is minus 20% within a 12month period. NR - The investment rating and price target have been temporarily suspended. Such suspensions are in compliance with applicable regulations and/ or Jefferies policies. CS - Coverage Suspended. Jefferies has suspended coverage of this company. NC - Not covered. Jefferies does not cover this company. Restricted - Describes issuers where, in conjunction with Jefferies engagement in certain transactions, company policy or applicable securities regulations prohibit certain types of communications, including investment recommendations. Monitor - Describes stocks whose company fundamentals and financials are being monitored, and for which no financial projections or opinions on the investment merits of the company are provided. Valuation Methodology Jefferies' methodology for assigning ratings may include the following: market capitalization, maturity, growth/value, volatility and expected total return over the next 12 months. The price targets are based on several methodologies, which may include, but are not restricted to, analyses of market risk, growth rate, revenue stream, discounted cash flow (DCF), EBITDA, EPS, cash flow (CF), free cash flow (FCF), EV/EBITDA, P/E, PE/growth, P/CF, P/FCF, premium (discount)/average group EV/EBITDA, premium (discount)/average group P/E, sum of the parts, net asset value, dividend returns, and return on equity (ROE) over the next 12 months. Conviction List Methodology 1. The aim of the conviction list is to publicise the best individual stock ideas from Jefferies Global Research 2. Only stocks with a Buy or Underperform rating are allowed to be included in the recommended list. 3. Stocks are screened for minimum market capitalisation and adequate daily turnover. Furthermore, a valuation, correlation and style screen is used to ensure a well-diversified portfolio. 4. Stocks are sorted to a maximum of 30 stocks with the maximum country exposure at around 50%. Limits are also imposed on a sector basis. 5. Once a month, analysts are invited to recommend their best ideas. Analysts’ stock selection can be based on one or more of the following: non-Consensus investment view, difference in earnings relative to Consensus, valuation methodology, target upside/downside % relative to the current stock price. These are then assessed against existing holdings to ensure consistency. Stocks that have either reached their target price, been downgraded over the course of the month or where a more suitable candidate has been found are removed. 6. All stocks are inserted at the last closing price and removed at the last closing price. There are no changes to the conviction list during the month. page 18 of 21 Please see important disclosure information on pages 18 - 21 of this report. Atul Goyal, CFA, Equity Analyst, +65 6551 3965, agoyal@jefferies.com 9766 JP Initiating Coverage 10 September 2013 7. Performance is calculated in US dollars on an equally weighted basis and is compared to MSCI World AC US$. 8. The conviction list is published once a month whilst global equity markets are closed. 9. Transaction fees are not included. 10. All corporate actions are taken into account. Risk which may impede the achievement of our Price Target This report was prepared for general circulation and does not provide investment recommendations specific to individual investors. As such, the financial instruments discussed in this report may not be suitable for all investors and investors must make their own investment decisions based upon their specific investment objectives and financial situation utilizing their own financial advisors as they deem necessary. Past performance of the financial instruments recommended in this report should not be taken as an indication or guarantee of future results. The price, value of, and income from, any of the financial instruments mentioned in this report can rise as well as fall and may be affected by changes in economic, financial and political factors. If a financial instrument is denominated in a currency other than the investor's home currency, a change in exchange rates may adversely affect the price of, value of, or income derived from the financial instrument described in this report. In addition, investors in securities such as ADRs, whose values are affected by the currency of the underlying security, effectively assume currency risk. page 19 of 21 Please see important disclosure information on pages 18 - 21 of this report. Atul Goyal, CFA, Equity Analyst, +65 6551 3965, agoyal@jefferies.com 9766 JP Initiating Coverage 10 September 2013 Distribution of Ratings IB Serv./Past 12 Mos. 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