press release

This proudly African campaign, running for the second year, from 3 – 9 August, is
back to warm things up with exciting announcements from some of South Africa’s
most loved brands. The campaign will feature recipes from South Africa’s favourite
foodies and feature inspiring stories from African producers as we travel the continent
in search of the fairest, premium quality coffee & cocoa beans.
What’s your flavour? Both coffee & chocolate start off as beans grown by small-scale
farmers from all around the world; by the time you’ve had your breakfast chocolate
muffin and added sugar to your cappuccino, you’ve already relied on tens of
thousands of small-scale farmers who grow these essential beans. During Coffee &
Choc Week, follow us on Facebook & Twitter as we trace this journey to discover
where the beans are grown, learn more about the countries of origin, the different
flavour profiles, and meet the farmers behind the stories.
EXCITING ANNOUNCEMENTS
Mugg & Bean is launching single origin, organic and
Fairtrade “bottomless” coffee across its national
stores during Fairtrade Coffee & Choc Week.
“When discussing innovation in our coffee
procurement practices, it was Fairtrade that
eventually won the consensus. Our Fairtrade coffee is carefully selected among the
best, organic African beans and we expect it will deliver incredible value to both our
customers and the producers in Uganda,” comments Lee-Ann Cullingworth,
Marketing Manager at Mugg & Bean.
NEW Cadbury Diary Milk Silk will
be on retail shelves in time for
Coffee & Choc Week.
"We are very proud to have been
the first major business to achieve
Fairtrade certification in South Africa for Cadbury Dairy Milk slabs in 2011. Now, four
years later, we are excited to be strengthening our commitment to Fairtrade with the
launch of the new smoother, silkier Cadbury Dairy Milk Silk" says Andrea Wright,
Mondelez SA Category Head for Chocolate.
"We are confident that this move demonstrates our commitment to fair practices and
improved living standards for our farmers and their communities. In working with
Fairtrade, we can create a sustainable supply of high quality cocoa & sugar for
Cadbury Dairy Milk and continue to spread joy to our consumers."
The RSP for Silk is R8.99 (40g) and R24.99 (105g).
Fairtrade instant coffee is officially
available at Checkers stores countrywide.
Checkers supports the Fairtrade ideal with
their own range of Antigua Fairtrade
Freeze
Dried
Coffees,
exclusively
available to Checkers and Checkers Hyper
stores.
FOODIE CORNER
Zola Nene
Chef, Food Stylist and Fairtrade Goodwill Ambassador
“I support Fairtrade because it is ethical. It's fantastic
that there is an organization solely aimed at overseeing
the supply chain of products and making sure that
every person involved in every stage of the process is
paid and treated justly.”
Cooking tips
Coffee: never buy it in bulk quantities but rather
in small amounts to last you a few weeks so that
you're drinking coffee at it's best (and not letting
it go stale in your pantry cupboard!).
Chocolate: never to over-heat chocolate as it
may seize and become grainy
ZOLA’S RECIPE
FAIRTRADE COFFEE & CHOC FUDGE
BROWNIES
Makes 16
Ingredients
1 tsp cocoa powder
170g butter
180g Cadbury Diary Milk Silk chocolate, chopped
150g castor sugar
3 eggs
1 tsp vanilla
¾ cup cake flour
4 Tbs Antigua Fairtrade Freeze Dried Coffees
1 tsp salt
To serve:
1 Tbs Antigua Fairtrade Freeze Dried Coffees
Preparation
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Preheat the oven to 180C.
Line and grease a square baking tin.
In a bowl, combine butter and chocolate, then melt gently over a bain marie.
Beat together castor sugar and eggs until light and thickened.
Mix in chocolate mixture.
Mix together flour, Fairtrade Freeze-dried coffee and salt then fold into the wet
ingredients.
Pour the mixture into the prepared tin.
Bake in the oven for 20 minutes, or until the top starts to crack but the centre
remains gooey.
Remove from the oven and leave to cool completely in the tin.
Grind together the Fairtrade Freeze-dried coffee and cocoa to a fine powder (I
use a pestle and mortar)
Cut the brownies into 16 squares then sift over the ground chocolate coffee
mixture before serving.
DIGITAL SPOTLIGHT
Facebook (FairtradeSA):
We, together with influential foodies will explore new & exciting flavour combinations
and unpack flavour profiles, tastes & aromas.
Competition: Followers can win one of 3 prize hampers, aptly titled: Love to Bake,
Dark & Decadent and Choc Chai Latte. These ‘winter survival kits’ include tons of
delicious Fairtrade coffee & chocolate, baking goodies, body pampering surprises
and everything you need to beat load shedding.
Twitter (FairtradeSA)
TwitterChat: If you want to learn your ABC’s about Fairtrade, join us on Tuesday, 4
August between 10H30 and 11H15am for a interesting and engaging conversation.
Link: www.tweetchat.com/room/FairtradeChat
Hash Tag: #FairtradeChat
Chat theme: Fairtrade Coffee, Chocolate & sugar
How to participate: Tweet your questions and answers using the hashtag
#FairtradeChat on your Twitter account or simply be a spectator
Check our the latest range of Fairtrade coffees and chocolates available in South
Africa on our website:
Coffee: http://www.fairtrade.org.za/products/category/coffee
Chocolate: http://www.fairtrade.org.za/products/category/chocolate
For more information, images, quotes or general enquiries, please contact our media
and marketing manager, Lynsay Sampson on Lynsay@fairtrade.org.za or call the
office on 021 44 88 911