Defensive Driving Course - Emirates Driving Institute

September 2009
www.edi-uae.com
A p U b L I C At I O N b Y e m I r At e S D r I V I N G I N S t I t U t e
EDI visits
Schools
The overwhelmingly successful Children Road and Traffic
Safety Campaign, “Mama I’m
Home” has entered the second
phase with Edi the super car,
now in the role of a teacher.
More on page 4 & 5…
EDI sponsors Furjan
District Football
Championship 2009
EDI’s contribution
towards the needs
of Special Centres
EDI partnered with the Dubai
Sports Council to successfully
flag off the Furjan District
Football Championship 2009.
The event that commenced on
June 12, 2009 was held through
to August 03, 2009
More on page 9…
EDI participated at the AL Noor
Family Fun Fair organized on
the 6th of March 2009 at the
Al Noor Training Centre for
children with special needs in
Al Barsha.
CovEr Story
More on page 7…
EDI Health and
Safety Week
EDI organised an Environment, Health
and Safety Week for all their employees.
This well-planned programme was
held from the 7th to 12th February at
their Head Office in Al Qusais. It was
organized in conjunction with Emirates
Environmental Group (EEG), Sharjah
Blood Donation and Research Center,
The Art of Living Foundation and
VLCC.
More on page 8..
New hope for
Disabled Drivers
Defensive Driving Course
at Emirates Advanced Driving - A
newly established division of EDI
EDI now offers a completely new DEFENSIVE
DRIVING COURSE, specifically designed and
tested to meet the demanding requirements
of the UAE and for use also in the wider
GCC. This new Course builds on the EDI
reputation of the previous Defensive Driving
Course – the most sought-after post-license
driver training course in the UAE.
The Emirates Advanced Driving (EAD)
division within Emirates Driving Institute
(EDI) is the leading provider of driver training
and improvement programmes in the Greater
Middle East, and has been at the forefront of
safety improvement programmes for many
years. EAD, the newly expanded division of
EDI has recently created four new Driving
training Programmes: the Defensive
Driving Course; a Refresher (Returner’s)
Course; an Expatriate combined Defensive
and Orientation Course; a Desert Driving
Course.
Each Course combines specific local
requirements with international best
practice in order to provide training at the
highest standards; standards not available
any where else within the UAE!
Having a disability need not spell the
end of the road for your driving! EDI
has launched a new “Disabled Driver
Training Programme” in April which
can add tremendous value to the
rehabilitation of those who suffer from
disabilities. All earlier programmes for
the disabled were designed for those
with right leg disability, and this is the
first time a driver training programme is
available which is tailor-made for those
who are disabled below the waist.
More on page 3...
More on page 2...
CovEr Story - EAD - DEFENSIvE DrIvING CoUrSE
Continued from page 1
Creation of the all-new EAD
defensive Course has been authored
by Mr. Robert Hodges, EDI’s (HR)
Development manager. Mr. Hodges
is an internationally acknowledged
and qualified technical expert in
the field of driver and instructor
training; he utilises his many years
of experience in the driving sector
coupled with his psychological
expertise to create uniquely relevant
training programmes.
The new DEFENSIVE DRIVING COURSE
from EAD is entirely different to the
previous method of a non-interactive
style of instruction and aims to develop
each delegate’s abilities through carefully
delivered individual coaching techniques.
EAD encourages delegates to take
responsibility not only for their own safety
but also for that of others around them.
EAD does not do what others do – simply give
more ‘driving lessons’, we treat delegates
as adults with experience and we develop
their skills accordingly. EAD shows you how
to THINK DIFFERENTLY about driving and
also to realise what other drivers might be
thinking (or doing). EAD aims to have all
delegates leave their training sessions with
a POSITIVE MENTAL DRIVING ATTITUDE!
The combination of these improved skills,
plus new generation briefing and workbook
materials coupled with a great deal of
practical in-car work make this course
highly effective and results-orientated.
The Curriculum for the Defensive Course
is available in three formats, for either a
single participant or for two. Each session
is delivered by a team of fully-accredited
and highly experienced advanced driving
trainers.
After initial welcome and licence-checks,
the day begins with a comprehensive and
highly innovative interactive presentation
and discussion covering the important
theory elements of the day. The delegates
are guided through various key areas,
including understanding the local driving
environment and the local risks, a recap of
the safety-orientated driving skills, and how
to understand and lower the risk profile for
driver and passengers alike.
Perhaps the most important element of the
lecture is the section covering the psychology
of driving, where EAD encourages delegates
to understand that greater safety for all will
come from better THINKING about the way
they drive. A correct mental attitude is a vital
component of safer driving!
Towards the end of the theory session,
delegates are given an insightful interactive
briefing on vehicle safety and routine
maintenance checks. An important factor
in the EAD methodology is that we do not
simply ‘tell’ delegates what they need to do
to be safer drivers; we encourage delegates
to understand whom is responsible for their
on-road safety and how it can be achieved.
We then provide simple, easily remembered
routines for the delegate to apply to their daily
driving; routines which are straightforward
and at the basis of safety awareness and
improvement.
The lecture is followed by taking the
attendees to their vehicles, where the trainers
carry out an active on-road assessment
of the delegates’ skills and abilities behind
the wheel. This session is then followed by
development feedback and priority-setting
from the trainers whom codify any required
training on a safety and risk-minimisation
basis.
In order to demonstrate the ideal
parameters, the trainers will next provide
a ‘demonstration drive’ to the delegate,
thereby illustrating the application of the
development areas discussed. From this
point onwards, progressive development of
each delegate commences; they move onto
the active driving development sessions at
the wheel and are carefully guided through
the elements on an individually-tailored
basis.
The ‘instruction’ is in fact delivered in
a COACHING style; a style designed to
improve the quality of communication
in both directions between delegate and
trainer; a process which ensures the delegate
understands and takes responsibility for
their positive safety progress on the road.
At the end of the overall session, the trainers
will engage in two-way feedback discussion
and will set out a continuing Personal
Development Plan to help each delegate
remember the areas in which to continue to
hone their safety skills.
The EAD Defensive Driving training process
is integrated and highly interactive, with
each designated trainer staying with their
delegate/s throughout the whole of the
training day. Delegates are NOT passed
from trainer to trainer! In this way, mutual
understanding and trust is enabled, and the
trainers are able to fully assess the individual
delegate’s nature and driving skills level;
based on which the scope for improvement
and development requirements are
suggested.
Although it is largely about timely application
of safety techniques, DEFENSIVE DRIVING
is better described as a realization that
driving is a privilege shared with many
others. Good, safe, and responsible driving
is an obligation for everyone on the road…
but not always easy to practice. EAD’s
DEFENSIVE DRIVING COURSE offers a
simple usable routine involving the basic
skills of Observation, Anticipation, and
Planning, which can be practiced at all
times behind the wheel and which is bound
to consciously encourage safer, smoother,
and confident driving at all times.
For a safety improvement course such as
DEFENSIVE DRIVING to fulfill its purpose,
training is as important as the course
itself. EAD offers top-notch training with
customized delegate training development,
which helps to address the key improvement
areas of each of its delegates, thus making
sure every single delegate has a workable
agenda for his/her safety.
A DIVISION OF
EAD’s advanced courses are fully accredited
by respected major Western driving sector
institutions, including the Institute of the
Motor Industry, the Institute of Advanced
Motorists, and the International Association
for Driver Education. EDI’s coaching and
instructional methodology is also accredited
and monitored by the AA Driving School.
EDI is fully accredited to and compliant with
ISO 9001 throughout all of its operations
and also holds the respected OHSA 18001
Certification.
With 95% of all accidents owing to human
error and unsafe driving practices, it has
become essential that drivers constantly
work on their driving, improve their skills,
and seek to gain awareness on all those
aspects that would improve their safety and
the safety of others on the road. And this
is exactly what EAD’s DEFENSIVE DRIVING
course activities.
Contact Details
For extra information, or for a discussion
on how Emirates Driving Institute Advanced
Driving Group can help keep you and your
colleagues safe on the roads of the UAE,
please contact us on Call Centre: 04-263
1100, Fax: 04-261 3595, Email: ead@ediuae.com.
Deliverables given to the
delegate include a ‘joining
pack’ containing materials
to be used as a resource for
the session and items
that could be used
post course and in
the car; such as the
EAD Kit containing
brochures, a prompt
card booklet, a DVD
outlining the course
material, besides a
Course
Completion
Certificate and allimportant
Feedback
report.
Your Safety: It’s up to you!
02
EAD welcome kit
emIrAteS DrIVING INStItUte
E MIRATES
ADVANCED
DRIVING
p.O. box: 20948, Dubai, UAe
Call Centre: +971 4 263 1100, Fax: +971 4 261 3595
email: ead@edi-uae.com, Website: www.edi-uae.com
NEWS & EVENtS - DISABLED DrIvEr TrAINING CoUrSE
New Hope for Disabled Drivers
course on the 16th May, and successfully
passed the test on July 2nd, just six weeks
later. He used to drive in Pakistan using
hand controls, but he is delighted to be
able to drive now in Dubai as well, thanks
to EDI’s pioneering training programme. “I
had to take 30 classes and passed all my
tests in one go. I can freely drive my car,”
he said. “It is a great feeling.”
Mr. Peter Richardson – General Manager Technical & Operations, Emirates Driving Institute , Mr. Toufic Fouad Syriany Training & Testing Manager, Emirates Driving Institute , Mr. Ali Mohd. Al Jassim - Director of Drivers Licensing Department,
Roads and Transport Authority, Mr. Hans Ahstrom – Area Manager Middle East, Swed Adaptation,
Mr. Amer Ahmed Belhasa – Managing Director, Emirates Driving Institute
The introduction of the disabled driver training
programme launched by EDI can add enormous value
to the rehabilitation of disabled individuals. A driving
license brings with it independence, self esteem and
great opportunity to actively participate in the society
in which a person lives.
Peter Richardson, General Manager, EDI
Having a disability need not spell the end
of the road for your driving! In today’s
world, being able to drive has become
essential to the varied and many tasks of
everyday living-for example, commuting to
work, driving the kids to school or running
errands -and is synonymous with freedom,
independence, and self-sufficiency. EDI
in cooperation with Road and Transport
Authority (RTA), Rashid Hospital, Arabian
Auto, and a leading Swedish company has
initiated the first Disabled Driver Training
Programme in Dubai for people who are
unable to drive using foot pedals.
27 year old Malek Yousef Iqbal was the
first to get a licence in Dubai under the new
initiative. Before this, institutes in the UAE
offered driving classes only to those with
right leg disability. Iqbal registered for the
Mr. Amer Ahmed Belhasa, Managing
Director, was all smiles at the achievement.
“We have got two more students with a
double-leg disability and they are trained
by a specially trained driving instructor”,
he said. “Such rehabilitation facilities were
extremely scarce, which is why we have
taken this upon ourselves, to provide new
hope to the disabled.”
Swedish experts Swed Adaptations, also
known as Anpassarna, have over 40 years
of experience in adapting vehicles for the
physically disabled, and have teamed up with
EDI in this initiative. A hand control system
provided by Swed Adaptations uses a single
lever, held by the right hand. This operates
the accelerator and brake and carries out
a number of functions usually activated
by the left hand, leaving the left hand free
for steering at all times. With the aid of a
simple device added to the steering wheel,
complete steering control is assured.
and procedures are monitored closely and
where necessary, changes will be introduced
to accommodate the needs of disabled
people who wish to drive.
Peter Richardson, General Manager, Emirates
Driving Institute, said, “The introduction
of the disabled driver training programme
launched by EDI can add enormous value to
the rehabilitation of disabled individuals. A
driving license brings with it independence,
self esteem and great opportunity to actively
participate in the society in which a person
lives. There are many talented people who
could make a wonderful contribution to
the future of Dubai but lack the motivation
because of loss of mobility.”
EDI is now keen to hear from anyone who
may wish to be considered for this training
and would like to know more information.
For further enquiries on the Disabled Driver
Training Programme, kindly contact EDI on:
Call Centre 04-263 1100 or Email misba@
edi-uae.com or info@edi-uae.com.
A number of EDI instructors and RTA
examiners have taken extensive training
from qualified and experienced Swedish
instructor trainers who specialize in this
field of work. A license will only be issued
when the candidate passes all the standard
driving tests required for Dubai at the same
level as any able-bodied candidate.
The Licensing Agency of the RTA has
been a key participant in every aspect of
establishment of this service. Regulations
EDI training vehicle adapted
with hand controls for
disabled driver training
Disabled from his waist down, 27-yearold Pakistani national Malek Yousef Iqbal
became the first to get a license under
the Disabled Driver Training Programme
launched by Emirates Driving Institute.
Have you wished to learn driving but couldn’t because you were
Physically challenged? EDI may now have your solution...
FOR MORE DETAILS CALL +971 4 263 1100 EXT: 476 (Misba) or email info@edi-uae.com / misba@edi-uae.com
rashid Hospital – pmr Dept.
03
NEWS & EVENtS - EDI vISITS SCHooLS
EDI visits Schools
The overwhelmingly successful Children Road and Traffic Safety Campaign, “Mama I’m
Home” has entered the second phase with Edi the super car now in the role of a teacher.
Special invites were sent to all schools in and around Dubai and Sharjah, and EDI visited
as many as forty schools with the new “Children’s Road Safety Talk Series”. Designed
specifically for children aged 6 years and above, this presentation takes the form of an
animated movie explaining nine main elements of road safety to the little ones, such as
Road Signs and Signals, Zebra Crossing, Cycling and Roller Skating Safety, Pavement
Use, Queuing for the School Bus and so on. The children enthusiastically played educative
games like Zebra line crossing and Signal play. “Mama I’m Home” kits were distributed as
take-aways.
Al Jaah
id Boys
Al Diyafah
l
c
ary S
rim
had P
i
Al Itt
hool
’ Schoo
High Scho
ol
British Orch
king School
Dubai English Spea
ard Nursery
Al Mawa
keb High
School
ys’ School
o
Al Owais B
All of our teachers
reported that the
content and the
delivery of the
presentations was
of the highest
standards... I hope
every school in the UAE
has the opportunity
to have the Emirates
Driving Institute visit
their shool.
By...Ms.Pamela Molnar, Administrator,
Abu Dhabi Grammar School (Canada)
04
p.O. box: 20948, Dubai, UAe, Call center : +971 4 263 1100 ext: 479/476 Fax: +971 4 261 3595, email: edi@edi-uae.com, Website: www.edi-uae.com
School authorities are
all praise for EDI’s role
in educating their tiny
tots on the importance of
road safety. Certificates
of appreciation received
from many schools
laud the content and
delivery of the animated
presentations, formatted
in an engaging and
interactive manner to
capture the attention of
the lively youngsters.
We hope to be able
to reach out to many
more schools using this
programme.
Dubai M
odern H
igh Sch
ool
School
Elite English High
ation
ntern
Star I
Indian Hig
h School
Rege
nt In
hool
High Sc
Ibn Seena
European High School
terna
tiona
er
, Awe
ool
al Sch
l Sch
ool
Raffles International School, South Campus
Abu
Edi’s Top Tips
ol
ar Scho
ramm
Dhabi G
... on the school bus
Obey the driver’s instructions
Don’t distract the driver
When you get off the bus, take five giant steps out of the danger zone, away
from the bus and onto the pavement
... on crossing the road
The Sheffiel
If there’s a zebra crossing or a pelican crossing, use it
Remember to stop, look, and listen
Cross the road quickly and in a straight line, but do not run
d Private Sch
ool
... on cycling
The Central
School
Always wear a helmet and protective knee pads
Regularly check that your brakes, handlebars, and tyres are working well
Keep both hands firmly on the handlebars unless changing gears or signalling
P.O. Box: 20948, Dubai, UAE Call center: +971 4 263 1100 Ext: 479/476 Fax: +971 4 261 3595, Email: edi@edi-uae.com, Website: www.edi-uae.com
05
NEWS & EVENtS - SprEADING SAFETy AWArENESS
EDI assists Unilever Arabia with
in-house road Safety Campaign
Safety
Demonstration
at Family Forum
Dubai Taxi Drivers
get Safety Training
Emirates Driving Institute imparted seat
belt safety training to 300 taxi drivers on
the 3rd, 4th and 5th of February 2009 at
the RTA Office of Dubai Taxi, in Al Qusais
Industrial Area. An interactive lecture
session was followed by the roll over car
and seat belt convincer demonstration
which emphasized the correct usage
of the seat belt. The lecture concluded
with suggestions and extremely positive
feedback from the taxi drivers. As one
of the lady taxi drivers who took the
demonstration enthused, “One needs to
wear the seatbelt always, and I for one
am quite completely convinced about
the real need to do this!”
The Family Forum organized by the Princess
Haya Bint Al Hussain Cultural and Islamic
Centers, Islamic Affairs and Charitable
Activities Department in Mizhar Dubai, was
inaugurated by Princess Haya on February
18th this year. The aim of this festival was to
showcase the rich local culture and heritage
of the United Arab Emirates. After having
provided successful safety demonstrations
at the Dubai Shopping Festival in association
with the RTA, the Emirates Driving Institute
(EDI) organized a safety kiosk at the Family
Forum Festival.
Unilever, one of the world’s largest
Fast Moving Consumer Goods (FMCG)
companies, held an immensely successful
two-day Road Safety campaign for its
employees between the 10th and 11th of
November 2008. EDI provided Unilever’s
employees with the opportunity to
experience the 360 degrees Roll-Over Car.
The campaign stressed on the benefits of
seat belt usage, head restraints and car
seats as well as the importance of tyre
safety. Senior Lecturers were present at the
campaign and demonstrated all possible
techniques to avoid a collision.
179
employees attended the workshop, which
was an unqualified success.
DEWA Safety
Week
Safety Demo at
Car Show (Al Ain)
The recent UAE University Car Show in
Al Ain held on the 2nd and 3rd of March
2009, to promote car safety and encourage
interest in all aspects of cars was a huge
success. The students were educated about
safety and responsibility while driving.
EDI actively participated in this show, and
together with the Abu Dhabi police conducted
lectures on road safety, and organized rollover car demonstrations to underline the
vital need to always be buckled up while
in a car. The students were given valuable
tips on various aspects of tyre pressure,
defensive and desert driving.
HCT Al Noor Safe Driver Campaign
Fun and learning went hand in hand at this
vibrant show which imparted a positive
message to all the participants.
Ms. Jovita Dias, Public Relations & Communications Officer, EDI, receives the certificate from
Mr. Mohammad Bin Sulayem
The 15th to 17th March 2009 saw a buzz of
a different kind around the campus of the
Higher College of Technology (Fujairah and
Sharjah). EDI took active part in the Al Noor
Safe Driver Campaign, aimed at highlighting
the importance of safe driving practices
among youth. The colleges that took part
were the Fujariah Women’s College, Sharjah
06
Men’s and Women’s College. The campaign
was inaugurated by Brigadier Hidaidi and
presided over by Mohammad Bin Sulayem.
Speeches, short documentary movies,
testimonials from students and safety
demonstrations by EDI were the order of
the day.
EDI participated in the DEWA Safety
Week from the 21st through the 25th
December 2008. Lectures on road
safety, civil defense, fire drills and the
use of head rests and child seats were
conducted. The EDI team comprising
Mohd. Karim Lal, Mohd. Nasir and
Nooh provided safety demonstrations
to the DEWA employees over these
four days.
NEWS & EVENtS - SHArING IS CArING
EDI Donates to Al Noor
Training Centre
Gaza Donation
at Emirates Driving Institute
“We at EDI have always been actively
involved in taking care of the needs of
society at large; and the decision of the
management to support this cause received
the wholehearted support of one and all”,
said Fatima Raees, Marketing Manager.
Plenty of clothes and toys were collected for
the hapless victims of the crisis at Gaza.
Chairman Mr. Khalid and Director Ms. Isphana Al Khatib of Al Noor along with the team from EDI
Al Noor is a Centre for Children with Special mechanism used for the demonstrations
Needs, and which has a wholehearted were the roll over car and seat belt
commitment to helping to integrate these convincer machines.
special children into mainstream society.
EDI also donated a cheque for the
EDI participated at the AL Noor Family Fun differently abled children of Al Noor, which
Fair organized on the 6th of March 2009 at was presented to the Chairman Mr. Khalid
the Al Noor Training Centre in Al Barsha. and Director Ms. Isphana Al Khatib.
It was a fun filled day of different well
organised events with games, amusement The centre undoubtedly plays a very
rides and stage shows taking centrestage. important role in our society and goes a
long way toward improving the quality
EDI provided safety demonstrations to the of life of our special children and their
visitors as well as volunteers at the fair. The families.
The plight of the Palestinians in Gaza is
one that cannot go unnoticed. Emirates
Driving Institute (EDI) in association with
the Red Crescent Society, Dubai organized
a donation drive for the people of Gaza from
the 29th of January to the 12th of February
2009.
Human Resource Executive Ameera pointed
out that, “The people and children of Gaza
are awaiting help from those more fortunate
than them. We all should be contributing our
bit to try to bring back their life to normalcy
and stability “.
The management would like to thank all
the staff members for their overwhelming
contribution for the cause.
EDI visits the
Manzil Centre
EDI visits the Dubai Autism Centre
30th April marked a special day for the
children of the Dubai Autistic Centre.
Twenty four students and staff took
part in a Safety Awareness programme
conducted by EDI at the school. The
children received goody bags as take
aways, with the “Mama I’m Home !” kit,
and a beautiful crystal car was presented
to Ms Christina Bellos, the Head teacher.
The Manzil Centre is a non-profit organization that nurtures the educational, social and
vocational skills of children with special needs, and helps to seamlessly integrate them into
their rightful place in mainstream society and the workplace. EDI visited the Manzil Centre
for Challenged Individuals on the 4th May and presented the lecture on “Road and Traffic
Safety” to forty four little ones and the staff. The “ Mama I’m Home!” kit was distributed
among the children after the lecture. Ms Ayesha Saeed Hussain, Director, was warmly
appreciative of EDI’s efforts in interacting with the special children.
Have you wished to learn driving but couldn’t because you were
Physically challenged? EDI may now have your solution...
FOR MORE DETAILS CALL +971 4 263 1100 EXT: 476 (Misba) or email info@edi-uae.com / misba@edi-uae.com
07
rashid Hospital – pmr Dept.
NEWS & EVENtS
A practical
Course in
First Aid
A balmy February lunch break
this year saw some gentlemen
staff partaking of more than just
food! The Training and Technical
Team organized a First Aid training
programme which elicited active
participation. Instructors created
a fake accident-like situation and
elaborated on the immediate first
aid steps to be delivered to the
victim. This was a valuable learning
experience.
Who knows, maybe the training will
serve invaluable in actually saving a
life someday!
A reward of Appreciation
The Sharjah Ladies Club has by far achieved
its vision of creating a dream world for the
women of UAE; a world where they could
boost their confidence, develop their
talents, do their bit in shaping society, and
of course relax and be totally at ease in
their own space.
Always on the lookout for raking up
some excitement, the Sharjah Ladies
Club recently organized a fun programme
for kids in the age group of nursery to 8
years. Spread over three days from 15 to
17 February, 2009, the colourful event had
exciting games and delectable food stalls
to liven up a bubbly crowd of around 40
children.
With its vision to promote the well being
of society, Sharjah Ladies Club also
provided the little participants with EDI’s
“Mama I’m Home Road Safety Kit” to help
enable them to learn the all-important
safety rules of the road so they could
be the safer citizens of tomorrow. The
highlight of the event was the presentation
of the Certificate of Appreciation by this
prestigious club to EDI for their support in
organizing the programme.
The event took place at Al Dhaid Ladies
Club in Sharjah and was pulled together
by the media coordinators Nooura and
Shareefa of the Sharjah Ladies Club. Other
major participants in this successfully
organized cultural event were Seba Med
and SEWA.
A red-Letter
Day in the
history of UAE
A day of immense pride for every
citizen, UAE National Day is
celebrated with much happiness
and fervour throughout the seven
emirates of UAE on December 2nd
every year. It was on this day in 1971
that the rulers of the seven emirates
signed a declaration that gave birth
to the UAE as a country. At Emirates
Driving Institute, we joined in with
nationwide celebrations as our staff
members and senior management
came together to celebrate the 37th
UAE National Day on December 2,
2008. The event was hosted with
much gaiety at the premises of the
Head Office of the Emirates Driving
Institute at Al Qusais.
Mother, Baby and Child
The EDI Environment,
Show 2008
Health and Safety Week
In the proud words of Mr Khalid
Halboub, Testing Manager of EDI, “The
Emirates Driving Institute Environment
Health and Safety Week was the first of
its kind organized by the management.
The success of this is owed to the staff
of EDI and we would like to thank all
those who were associated with this.
We look forward to many more such
programmes, keeping in mind the
health and safety of our employees and
the environment.”
Held from the 7th to 12th February at
their Head Office in Al Qusais, the EHS
Week was organized in association
with the Emirates Environmental Group
(EEG), Sharjah Blood Donation and
Research Center, The Art of Living
Foundation, and VLCC.
With corporates all over the world
rooting for environment friendliness,
EDI too decided to show its support
by organizing the Environment, Health
and Safety Week for its employees.
The programme which clubbed a host
of activities to include newspaper
collection, blood donation, healthy
cooking contests, safety demonstrations
and lectures by prominent doctors
and environmentalists, was greatly
welcomed by one and all.
08
Now in its fifth year, the Mother, Baby and
Child Show is UAE’s premier event for the
nursery and toddler market, providing a
platform for global and local brands to
promote and market their products in a
targeted format. This year’s MBC Show
was flagged off at the Dubai International
Conservation and Exhibition Centre from
the 18th through the 20th December 2008.
Reputed multinational participants included
Babyshop, Goodbaby, SebaMed, Calpol,
Evian, Johnsons Baby, Volvo, Michelin,
Bayer, P & G, Unilever, Mothercare, Crocs,
Fujifilm, Philips, among myriad others.
EDI used this opportunity to provide
safety demonstrations using the rollover
car and seatbelt convincer to a captivated
audience. Specific information regarding
child safety in cars, especially pertaining
to the use of car seats, and on how to
avoid head rest whiplash, was imparted to
concerned mothers.
Asst. Senior Instructor Karim Lal and
Mohammad Nasir were instrumental
in convincing the viewers about the
effectiveness of wearing seat belts while
driving. Lecturer Naghmana, promoting
our “Mama, I’m Home!” campaign grabbed
the interest of all the children at the show
while delivering the Children’s Road Safety
lecture. The “Mama, I’m Home!” kit and
Edi soft toys were distributed as takeaways to the little ones present.
NEWS & EVENtS - GAMES AND SAFETy
Emirates Driving Institute
sponsors Furjan District Football
Championship 2009
Emirates Driving Institute partnered with the Dubai Sports Council to
successfully flag off the Furjan District Football Championship 2009. The event
that commenced on June 12, 2009 was held through to August 03, 2009.
The parallels that can be drawn between sports and driving are one too many.
Skills such as timing, anticipation, planning, ability to accurately judge speed
and distance, and to make quick decisions are crucial as much on the sports
pitch as it is when one is behind the wheel. Similarly, a strong sense of fairness,
self-discipline, self-control, respect for rules, courtesy and patience are qualities
that are admired in sportsmanship while being the cornerstones of safe and
mature driving. It is this striking similarity of the two distinctly different activities
that prompted EDI to support this championship.
Dr. Ahmed (DSC), Mr. Peter Richardson
(EDI) with Hamriya Team
Besides promoting the concept of ‘Play Safe Drive Safe,’ the objective of the
event was also to support sporting activities in residential areas and to encourage
the youth to take up leading roles in community activities or play football during
the summer holidays.
“As a keen sportsman all my life, I see that the qualities of a good sportsman
are also those that go to make up a safe and responsible driver and we are
delighted to share this opportunity to influence the behaviour of our young
citizens wherever we can,” said Mr. Amer Ahmed Belhasa, Managing Director
of Emirates Driving Institute.
Hamriya - The Winning Team
The championship had 114 participating teams of 12 players each. The teams
played against each other in 9 different residential areas to include Rashidiya,
Nad Al Hammar, Al Qusais, Hamriya, Hatta, Jumeirah, Umm Suqueimm, Al
Quoz and Jaffliya.
rs
Furjan Organise
a Team
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ls with H
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Membe
ia
EDI offic
Furjan District Football Cha
mpionship
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EDI EmployEES - awardS aNd apprEciatioNS
Ms.
Mr. WASAFI NASIR
ima
Umma
Mr. KAlIl U
Mr. AB
R REHMAN
DUl K
AREEM
MOHA
MMED
Mr. BANARAS FAzAl DAD
Mr. MOHAMMED ZAy
ZAyED
A ED KHAN
Ay
HAN
Mr. P.M. NOuSHAD
SHAD
Mr. YOuNIS kHAN
Mr. SANA
B AHMED
Mr. AB
Dul S
Mr. MOHAMMED AlI KHAN
AkOOR
Mr. AMIR
ROOHI
Mr. SAEES AHMED kHAN
Mr. DOST MuHAMMED kHAN
Mr. WAHEED U
llAH
Mr. MOHAMMED ISRAFEl
Mr. SA
RFARA
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Mr. AB
A DUl KHAlIl
Mr. MOHAMMED AlAM
UDHA
Mr. CHO
RI ZUlF
IKAR
Mr. MEHMOOD HuSSAIN
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NEWS & EVENtS - FUN AND LEArNING
EDI celebrates Al-Ahli Shield for the professional League
The Emirates Driving Institute celebrated Al-Ahli team, champion of
the first version of the professional football league for the 2008 / 2009
season, in the Institute headquarter in Al-Qusais, Dubai.
The Department of Al-Ahli Knights had agreed to move the shield to the
Institute headquarter in appreciation of the positive role played by the
Institute in the service of the club by facilitating its stars and guests’ task
to obtain driving licenses by providing them with the necessary training
to ensure their safety on the roads.
For their part, the Institute officials wished success to Al-Ahli in the World
Club Championship to be held in the capital Abu Dhabi shortly. This will
be played by Al-Ahli as a representative of UAE football and clubs.
EDI gifts ‘MAMA I’M HoME!’ road
Safety Kits at Modhesh Fun City
New DEFENSIVE DRIVING COURSE at
20% Discount
Only for
EDI pass
students!!
E MIRATES
ADVANCED
DRIVING
Dear Student!
We are very pleased to have had you as our student at emirates Driving Institute, and to show you that
we truly mean what we say, here’s offering you an exclusive invite to attend our newly
improved DeFeNSIVe DrIVING COUrSe at 20% DISCOUNt !!!
Programme Highlights:
•
this is a one-day course starting from 9:00 am up to 5:00 pm.
•
this course comprises of an insightful and highly interactive theory session and individually
tailored in-car training and development sessions with just two delegates per training car (Nissan
Altima).
•
eDI’s advanced courses are fully accredited by respected major Western driving sector
institutions including the Institute of the motor Industry, the Institute of Advanced motorists,
the AA Driving School and AA risk management, and the International Association for Driver
education.
•
this course shows delegates how to tHINK differently - about their driving and also what other
drivers might be thinking.
•
the course utilizes leading-edge proven methodologies to ensure that the delegates, their
passengers, and other road users will be much safer on the roads of Dubai.
COURSE FEE (REGULAR) : 950 AED
COURSE FEE (EDI STUDENT) : 750 AED ONLY !!
Fill up the Discount Voucher Today! Help keep yourself
and your loved ones safe on the roads of UAE!
DISCOUNT VOUCHER
Reg. No: ....................................................................................................................
Name: ........................................................................................................................
Mobile: ......................................................................................................................
Email address: ...........................................................................................................
EDI, with the support of RTA, conducted a Safety Campaign for a group
of excited kids at the Modhesh Fun City. The animated movie “Mama
I’m Home” consisting of 9 main elements on Road Safety was the major
highlight. The topics, each of which lasted 4 to 5 minutes, included
Road Signs and Signals, Zebra Crossing, Cycling and Roller Skating
Safety, Usage of Pavement, School Bus queuing, etc. The multimediaenabled programme was anchored by the EDI Mascot ‘Edi the Super
Car’ and greatly excited the children, who were also delighted to take
home free “Mama I’m Home” Kits. An Arabic Lecture was also held
twice a day.
DEFENSIVE DRIVING COURSE
Course of choice: .......................................................................................................
termS & CONDItIONS:
1. Candidates should possess a UAe Driver’s License with minimum 6 months validity.
2. this offer is ONLY for eDI students who have passed out from eDI.
3. Discount will be provided only against duly filled vouchers.
4. Candidates are required to fill the voucher and fax it to 04 - 261 3595 or e-mail to ead@edi-uae.com.
A DIVISION OF
emIrAteS DrIVING INStItUte
11
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p.O. box: 20948, Dubai, UAe Call Centre: +971 4 263 1100, Fax: +971 4 261 3595
email: ead@edi-uae.com, Website: www.edi-uae.com
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