Good Sport is

Good Sport is a print publication that
reinvents the sporting magazine by
pushing imagery and stories for a new,
engaged and creative audience.
It’s a fresh take on sporting culture and
journalism from a community of sports
fans, not sports heads. Bridging the
gap between, performance, lifestyle,
Innovation, professional athletes(teams) &
grass-roots all on a global scale.
What is Good Sport?
—
A biannual creative journal that exists both at the heart
and on the fringe of sports culture.
An ever-evolving platform for endless conversations,
interesting ideas, community events and collaborations.
What does this mean?
ff Immersive photography that shines a light on sporting glory, ritual and defeat
ff Illustration that lifts each tale off the page
ff Storytelling that nods equally to great tradition and innovation
ff Quality journalism covering the physical acts on the field and the communities on the sidelines.
Why is it
different?
—
Over the past 20 years, sport has changed
in the way that it is played, watched,
supported and promoted.
Yet sports journalism, publishing and commentary often lag behind—unwilling or
unable to catch up with the way sport is perceived, viewed and experienced by
new generations.
Great design, immersive photography and quality writing have always had a place
in sporting culture, but are rarely reflected in sports media.
Good Sport presents the whole package: a timely, classic, thoughtful publication
that creatively taps into the aesthetic and intellect of a new breed of sports fan.
Good Sport is
—
ff All inclusive and gender neutral
ff Culturally and racially diverse
ff Showcasing different perspectives: pros, rookies and spectators
ff Not glossy, throwaway, or expected
ff Pushing sports journalism out of its comfort zone
ff Recontextualising the reportage format
ff A comment on sport, not sports commentary
ff A publication that inspires people to learn more and
become more active.
ff Covering themes across, professional and grass-roots sporting genres,
innovation, performance, technology, food, art, design & lifestlye.
Good sport issue 01
—
Good Sport Issue 01—Oct/Nov 2015: Firsts & Beginnings Front Cover: Ben Simmons of the LSU Tigers as
photographed by Patrick Driscoll
Back Cover: As photographed by Andrew Johnson
Issue 01 seeks to build a strong, diverse and engaging
platform in print and beyond. Our first issue covers
a broad range of stories and insights from across the
globe. We look at how things began, from historical
events and world firsts to grass roots and professional
leagues.
Good Sport champions emerging and established
photographers, writers and illustrators who are
excelling in their fields and are genuinely interested in
pushing the boundaries of their craft to tell the whole
story.
We are honoured to have worked with such creatives
as: Giovanni Darkins, James Hartley, Jane Stockdale,
Patrick Driscoll, Sean Fennessy, Sophie Curtain, Max
Olijnyk, Josh Gardiner and many more.
The pages of issue 01 feature :
An in-depth interview with the commissioner of
The Drew League—Compton’s first basketball league.
Mad Mike—A true advocate to the sport of drift racing.
Ben Simmons the LSU Tigers Forward who is touted as
the possible first overall pick in the 2016 NBA draft.
Australia’s national sport from the grass roots, or lack
there of—The Gravel.
Pam Reed—At 54 years old she has clocked the
Badwater ultra marathon 10 times with some
impressive records to boot.
A double feature on the Women’s & Men’s rugby
seven’s coaches and teams who are on the road to Rio
as the sport’s first encounter at the Olympic Games.
Our half-time oranges section highlights rituals,
routines and all things that happen in those half-time
moments.
We climb high with champion tree climber Scott
Forrest and have a session with the Downtown Girls
Basketball team in NYC.
Good Sport’s Scotland based correspondent Jane
Stockdale took a trip to Brazil to cover the true football
fans of the world cup.
These and more insights and inspirations throughout
112 perfect bound pages.
We’re beyond thrilled to bring you issue 01 and are
very excited about the platform that it has created.
Who is behind it?
—
Good Sport is made from the inside looking out, by a community
of like-minded, creative people who are passionate about—and
connect with—sport in their daily lives.
Editors: Ben Clement and Joe Miranda (HardWorkersClub, I.P.F., Tourisms) Nadia Saccardo (Smith Journal, Pallet magazine)
Design & Art Direction: Paul Allworthy (Bonafide magazine, Sneaker Freaker, Acclaim magazine)
Key Photographers: Sean Fennessy, Jane Stockdale, James Bailey, Amy Harrity, Alessandro Simmoneti, Patrick Driscoll, Giovanna Darkins,
James Hartley, Anne Moffat.
Reach and
distribution
—
ff Published twice a year, June and October.
ff Full colour and perfect bound 2x covers.
ff Global distribution via bookshops, boutiques, galleries and select retailers.
ff North American Distribution by New Distribution House.
ff European/UK distribution by Logical Connections
ff Australasian distribution via Good Sport
ff Speciality stockist—Ace Hotel.
ff Circulation—15,000
ff Website --- 5,000 new/unique views weekly.
Audience
—
The Good Sport
target reader is:
The Good Sport
reader lives:
ff Open minded
ff Australia
ff Young and active
ff New Zealand
ff Intellectual and curious
ff U.S.A.
ff Non conformist
ff U.K.
ff Creatively minded
ff Japan
ff An influencer
ff Europe
ff Brand aware and engaged
ff South East Asia.
ff Socially active
ff Global
ff Well travelled.
Partners
—
Good Sport readers are culturally and
aesthetically aware sports fans. They see
brands as facilitators of great experience
who have the power to shape and heighten
the spirit of a game.
Our readers are brand loyal, but always open to new opportunity and products,
especially when they engage with sports culture in a meaningful way.
For this reason, Good Sport looks to partner with brands, initiatives, individuals,
businesses, creators and producers who share a spirit, connection and creative
approach to sport on a local and international level.
This means you.
Assets / ways to engage
—
Good Sport partnership options exist across all print, digital and real world assets.
The Magazine
Collaboration
Website & Socials
ff Good Sport works with a select & considered
range of brands & initiatives per issue.
ff We welcome individual partnerships across
events and products.
ff The Good Sport site is always on show with indepth stories and product showcases
ff We are about creating a captivating, long lasting,
engaging and authentic stories. Less about the ad
spot itself.
ff Sponsorship of local Good Sport events
(matches, launches, talks)
ff Advertising (banners)
ff We believe sport can be connected to everything
and aim to push the boundaries of what we
showcase and how we showcase it.
ff Advertising (one DPS and two full pages)
ff Editorial and brand storytelling
ff Product integration in photo shoots
ff Product creation; shoes, clothing
ff Good Sport launches and brand events
ff Upon working closely with each brand we
approach everything collaboratively and with
consideration. With our network spanning
across the globe we gain access through long
lasting relationships with photographers, writers,
illustrators and sporting related teams, athletes
and companies.
ff Editorial (news, events, products)
ff Social media (mentions)
Rates
—
Please enquire via email to discuss
advertising packaging and options.
Thank you
—
Hey, thanks for reading! We look forward
to speaking with you in more detail.
Shoot further questions, comments, or anything else to:
ben@good-sport.co / +61 (0) 402 038 252
good-sport.co
instagram.com/good__sport
twitter.com/good__sport