3 Things You Need To Know About E-mail Marketing

Web & Computer Technology News from EZSolution
-
August 2013
3 Things You Need To Know About E-mail
Marketing Before You Press “Send”
Winner of July’s Quiz:
Ken Morris of Tileology
won a $25.00 gift card to Isaac’s.
Last month’s question:
The first paved road in Lancaster
was the Philadelphia and Lancaster
Turnpike. Today that road is
known as:
Answer:
C. Route 30
This month’s question:
It’s beach time and you are going
to Ocean City. Which one? How
many cities in the US are named
Ocean City?
A. 3
B. 15
C. 21
D. 37
Be the first to e-mail Stacey Snovel
(stacey@ezsolution.com) with the
correct answer to
win a $25 gift
card to Isaac’s.
Tom Malesic
President
In this issue:
Client Profile
pg. 2
Employee Profile
pg. 2
Seminar Schedule
pg. 3
pg. 4
Excel Formatting Tip
E-mail is everyone’s favorite application. It has revolutionized the way we
communicate, both personally and professionally. It has had a major impact
on how companies market themselves, communicate with vendors, send out
press releases, rally employees and alert clients to their latest and greatest
promotion.
What Are The Basic Guidelines Of E-mail Marketing?
First, make sure you are only sending e-mail campaigns to people who have
solicited (requested) to be on your distribution list. This is called “opting-in”
or subscribing, and e-mails sent to these folks are considered “solicited email.” You are perfectly within your rights to send them messages; but if you
got their e-mail address by any other means and they did NOT specifically
request to be on your list, that’s considered “unsolicited e-mail” or spam.
Next, make sure you provide directions
on how a person can remove themselves
from your distribution list in EVERY email. The best place to put this information is at the very bottom of your
message. You should also include your
full company name and contact information at the bottom so no one can
blame you for cloaking your identity—another legal “no-no” of e-mail marketing.
Our #1 Recommendation
Lastly, when sending e-mail out to your marketing list, we recommend using
an e-marketing service such as the Vertical Response Program
(www.verticalresponse.com). These web-based applications will help you
manage your e-mail distribution list with automatic opt-out and opt-in tools
and will keep your e-mail server off an ISP’s blacklist.
Naturally, you want to make sure the information you are sending is interesting and relevant. No one wants more junk filling up their inbox, so the better
you are at marketing, the better your results will be. E-mail is not a magic
marketing bullet that will solve all your marketing problems but, used correctly, it can certainly help you reach more customers and build stronger relationships with the people you already do business with.
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Client Profile— Annie
Metzler Insurance
Annie Metzler Insurance is a
friendly, neighborhood insurance
agency offering personal, commercial and farm lines of insurance in Lancaster County.
Owners Kevin Kreider and Randy
Hart came to EZSolution to have a website designed in 2012. The design included writing website copy for each page of the site.
" We had never had a website before and we knew we needed one. But after
“
Kevin and I took over the business in 2009, we had to get through the transition first until we seriously considered getting a website”, says Randy Hart,
co-owner.
" You guys were great. We didn't know the first thing about putting a website
“
together and EZSolution made building our website a painless process. You
really took us by the hand, told us what you needed from us and put it all together. I don't think we even made any changes after we got the initial concept. We told you our ideas and you just ran with it.
I think our website came out great. We've gotten quite a few referrals from it.
And our current clients like using the email contact feature to schedule appointments. We've gotten a lot of compliments from our clients.
We're very pleased. From our standpoint it was pretty easy. You led us
through the process a step at time. We would definitely work with you again!"
EZSolution's staff enjoyed working with Randy and Kevin on their project.
We encourage you to go online and visit their website at
www.metzlerinsurance.com or give them a call at 717-786-5411 for all your
insurance needs!
Recently Launched Websites:
COMPANY
CITY
Pine Hill Trailers
Primitives By Kathy
Gordonville, PA www.pinehilltrailerparts.com
Lancaster, PA www.primitivesbykathy.com
J & J heating
Lancaster, PA
www.jandj.net
Robins Art
Lititz, PA
www.robinsart.net
Otolaryngology PhysiLancaster, PA
cians of Lancaster
Amerex
York, PA
WEBSITE
www.lancasterent.com
www.amerexofyork.com
Johnsons Landscaping Mountville, PA www.johnsonslandscapingservice.com
Regency Exec. Offices Lancaster, PA www.regencyexecutiveoffices.com
www.neagri.com
Northeast Agri Systems Lititz, PA
California Decks
Rock Hill, MO www.caldecks.com
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Employee Profile -
Fred Hauck
Fred joined our
company
in
1999 as our first
employee after
owning his own
beer distributorship for a number of years. In his part time role,
Fred has watched the company
grow into a multi-faceted one.
"As a former business owner myself, it has been very interesting to
see how Tom has gone about growing the company," says Fred.
Today, Fred works almost exclusively in the marketing department,
designing company newsletters,
working on our marketing campaigns and taking care of many random tasks. Fred's versatility continues to make him a significant asset
to the company.
Just this past year, Fred's passion
for golf led him to volunteer to design and build a temporary golf
course for our latest open house
event and was a big hit with clients.
Fred enjoys the flexibility of his
part-time role at EZSolution that
allows him to utilize many different
skills and take frequent vacations.
Over the years he and his wife Joni
have taken many vacations around
the country/world to visit golf
courses, baseball stadiums and partake of the local sports bar beers.
"Even though the company has
grown, it is still a fun place to
work. I've enjoyed the last 14 years
here and look forward to many
more."
Fred stays active by biking, playing
volleyball and working on his
swing at the golf course. He is also
an amateur photographer.
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EZSolution 2013 Seminar & Webinar Schedule
go to www.ezsolution.com to register
Social Media
Cybercrime
Your competition is on Facebook, Pinterest,
LinkedIn, Twitter, & YouTube... and they may be
eating your lunch on social media right now.
What you can learn from the criminal underground
and how you can protect yourself from Cyber Warfare.
SEMINARS
Where: ABC Office, 135 Shellyland Rd, Manheim, PA
When: Thursday, November 14th, 11:30AM
If you think you’re aware of the cybercrimes happening now, you will be shocked at what you don’t
know.
(Lunch at 11:30-the Seminar starts at noon)
SEMINARS
Where: EZSolution -111 Centerville Rd, Lancaster, PA
When: Wednesday, August 7th, 3PM
Wednesday, September 18th, 11:30AM
WEBINARS
When: Wednesday, August 21st, 3PM
LinkedIn: The B2B Choice in Social Media
(Lunch at 11:30 the Seminar starts at noon)
Wednesday, September 11th, 3PM
Pinterest: Make a Picture Worth 1000 Words
Wednesday, October 30th, 3PM
Where: ABC Office, 135 Shellyland Rd, Manheim, PA
When: Thursday, September 19th, 11:30AM
Wednesday, October 9th, 3PM
Facebook-Beyond the Posts
(Lunch at 11:30-the Seminar starts at noon)
Business
Continuity
Websites
Your website is the hub of your internet marketing
strategy. What can you do to super charge your
website, to get more visits and more leads for your
business.
WEBINARS
When: Thursday August 15th, 1PM
5 Ways to Generate a Lead
What every business owner must have in place
now to guarantee a fast, easy and painless recovery of their data.
SEMINARS
Where: EZSolution -111 Centerville Rd, Lancaster, PA
When: Wednesday, August 28th, 8AM
Wednesday, October 23rd, 11:30 AM
Wednesday, September 25th, 1PM
How to Use Videos
(Lunch at 11:30-the Seminar starts at noon)
Where: ABC Office, 135 Shellyland Rd, Manheim, PA
When: Thursday, October 24th, 11:30AM
Thursday, October 10th, 1PM
How to Get and Use Testimonials
(Lunch at 11:30-the Seminar starts at noon)
Wednesday, November 20th, 1PM
GOOGLE- How to Get on the First Page
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4
Apply Uniform Column Widths in an Excel Worksheet
Consistent formatting in any Excel worksheet helps assure those who see your
work that your data is accurate. Rather
than distracting them with inconsistencies, make sure your formatting is uniform throughout. One way to do that –
and to make reading the worksheet data
easier – is to apply uniform widths to all
columns containing the same kind of data.
111 Centerville Road
Lancaster, PA 17603
Web: (717) 291-4689
Tech: (717) 291-0370
Fax: (717) 291-9434
For example, in the worksheet sample below, the months listed in the expense
report should all be the same width.
By default, and even if the user had
double-clicked the seams between
the columns to make them wide
enough for the entries, the three
months’ names make each of the
month columns (in columns C, D,
and E) slightly different.
To make them all the same width, follow these steps:
www.facebook.com/ezsolution
Quote of the Month
1. Drag through the column letters (C,
D, and E, in this case) as shown .
2. Once the columns are selected, drag
an interior seam (as shown below) until you’ve set the desirable width.
3. Release the mouse, and all the selected columns are the same width.
“Besides the noble art of getting things done, there is a
nobler art of leaving things
undone”
~Lin Yutang
Referral
The Digital Workshop’s state of the art training facility is conveniently located in The
Granite Run Business Park at 283 and 72 in Lancaster. Call (717) 397-1377, or
email trenner@thedigitalworkshop.com or info@thedigitalworkshop.com
We will pay you $25 for anyone that you refer to us that we
get an appointment with.
OUR TECH SERVICE GUARANTEE
When your referral becomes a
client (and spends $1000 or
more) then we will pay you $50
more and we will give your
referral $100 off their purchase.
100% Money Back Guarantee
We will do whatever it takes to make you
“Raving Fans” of our service.
Published by EZSolution Corp. 111 Centerville Road, Lancaster PA 17603 (717) 291 - 4689 (717) 291 - 9434 (fax) www.ezsolution.com
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