travel trade dossier - Arabian Travel Market

TRAVEL TRADE DOSSIER
WHO ARE WE?
City Sightseeing is the leading worldwide operator
of open top hop on - hop off bus tours. We provide
information in different languages on the history,
culture and points of interest along the tour route.
City Sightseeing operates in over 90 locations across
five continents which includes key cities such as
London, Rome, New York, Edinburgh, Istanbul,
Seville, Moscow, Cape Town and Singapore.
As the World’s leading open top double-decker
bus, town and city tour operator, established in
1998 - City Sightseeing Worldwide has grown
from just four operations in 2000 to over 90
tours in 2012.
Our bright red, cheerful buses are now
a well-known sight in key cities and towns
around the world, we have created
a brand which is well liked and instantly
recognisable.With around 8 million
passengers travelling with us each
year, City Sightseeing offers sales
opportunities for Wholesalers,
Agents and Affiliates Worldwide,
whether you’re interested in the
FIT or Groups markets.
WHY CITY SIGHTSEEING
CONTENT AND IMAGES
Our support team can supply you with the most up
to date route information, rates and images. These
can be supplied location by location, in CD format
giving a complete list or via a direct API feed to our
website. Updates, changes and other information
are all sent by e-mail to a nominated contact
address.
If you are purchasing by linking to the City
Sightseeing website and our booking engine the
tour information and pricing is taken directly from
there. We are also able to arrange a direct XML
feed into your website to a generic home page or
to individual locations by deep linking.
Commission Levels
One commission level for ALL of the tours
regardless of the location, meaning you can earn
an equal percentage from each tour. This allows for
easy and fast accounting procedures.
Account Management
A specified account manager to look after all of your
Sightseeing tour needs.
Training
All training needs are addressed in the form of
webinars, conference calls ,online e-learning
and global call centre training for ALL of the City
Sightseeing tours.
Updates
Monthly newsletters updating you on:
new tours introduced, future tours, value
added deals, introduction of new languages,
changes to routes and anything else that we
feel could be helpful to you.
OUR PHILOSOPHY
Our Purpose
City Sightseeing delivers an innovative, enjoyable,
flexible tour which provides a high quality service.
We are committed to the improvement of quality in
the tourism industry in each city where we are
represented, as well as endeavouring to achieve
complete customer satisfaction.
Our Vision
To be the first choice of tourists in each city where
we operate and, on a Worldwide basis, to continue
being the first choice for Sightseeing tours.
All of this is obtained through excellence of
service, environmental sustainability and social
responsibility, commitment within our community
and the creation of a suitable framework for the
professional development of our employees.
Our Brand
Our Corporate image is one of the strengths of the
company, globally recognised as a World leader by
tourists looking for open top sightseeing tours. We
are identified by our renowned red buses throughout
the World. They have become an internationally
recognised tourist attraction since the brand creation
in 1998 and our first tour in Seville, to our many
tours today which now operate on 5 Continents.
Confirmed by our customer market research results,
the values that City Sightseeing manages to
transmit through its brand include:
• Freshness
• Dynamism
• Enjoyment
• Fun and amusement
• Entertainment
• Quality
• Reliability
OUR SERVICE
Informative
With many of the tours offering a wide range of
languages and several UK locations having a live
guide the tours really do excite the imagination. Key
destinations have tours that operate all year round,
meaning you have more to offer your customers in
the quieter season, and with commentary in several
languages you may want to venture into outbound
markets that you haven’t been able to do so before.
Freesale
The tours are “freesale” which means there are no
complicated booking procedures or time constraints
on arrival at the destination. All your customer needs
to do is turn up with the agreed ticket on the bus.
Flexible
Passengers have the flexibility of a hop on / off ticket
meaning they can explore a city on both bus and on
foot and simply get back on the bus at any time.
The ticket is usually valid for either 24 or 48 hours
so they can visit places of interest as they wish.
Fun
The tours are structured to be “entertaining” with
several of the tours also providing children’s
commentary. An open top double decker bus
is a great vantage point with excellent photo
opportunities.
THE WORLD OF CITY SIGHTSEEING
North America
U.S.A
•
Los Angeles
•
Hawaii
•
New York
•
San Antonio
•
San Francisco
•
New Orleans
• Miami
Canada
•
Toronto
South America
Columbia
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Cartagena
Peru
•
Lima
Panama
•
Panama City
Asia
Oceania
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Australia
Singapore
Middle East
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Perth
Sydney Explorer
Blue Mountains Explorer
Sharjah
Africa
South Africa
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Cape Town
Johannesburg
Oc e a n
ía
Europe
Spain
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Seville
Barcelona
Benalmadena
Cadiz
Granada
Malaga
Las Palmas Gran Canaria
Palma De Mallorca
Santa Cruz De Tenerife
Santander
Cordoba
Italy
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Florence
Genoa
Livorno
Messina
Milan
Naples
Padova
Palermo
Pisa
Rome
Sorrento
Trieste
Turin
Verona
Ravenna
Portugal
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Albufeira
Lisbon
Porto
Funchal
Aveiro
Germany
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Berlin
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Potsdam
•
Trier
France
United Kingdom
•
Bath
•
Belfast
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Blackpool
• Bournemouth
• Brighton
• Bristol
• Bute
• Cambridge
• Cardiff
• Chester
• Colchester
• Eastbourne
• Edinburgh
• Felixstowe
•Heart Of Warwickshire
Ireland
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Istanbul
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Malta
Gozo
Luxembourg
Reykjavik
Prague
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Brussels
Warsaw
Tallin
Stockholm
Glasgow
Inverness
Ipswich
Liverpool
Llandudno
London
Newcastle/Gateshead
Newport
Norwich
Oban
Oxford
Stratford-upon-Avon
Windsor
Woodbridge
York
Turkey
Netherlands
Other Cities
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Amsterdam
Dublin
Greece
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Athens
Cyprus
Norway
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Paphos
Denmark
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Copenhagem
Alesund
Stavanger
Bergen
Oslo
ONE STOP SHOP
City Sightseeing Worldwide offers almost 100 tours through one sales channel. By contracting your
sightseeing through City Sightseeing Worldwide we ensure our agents receive the very best rates
with ease. Instead of having 100 contracts and 100 contacts you have just one. Making your
administration process easy and in the unlikely event of something going wrong for your
customers, we will work to get the problem resolved as soon as possible. Also by
contracting through the sales and marketing department, you will receive
added value tours and discounts that are exclusive to us.
KEY AGENT INFORMATION
Commission
Commissions vary according to business modus operandi
and generally reflect the volume and range of tours sold
and the amount of administration required to support the
account from the options chosen. Typical commissions
start at 15% and then generally increase depending on the
amount of tours you are selling. By having a commission
structure that is based on performance it gives you the
incentive to sell more tours. Commission would then be
reviewed on a regular basis or every 12 months.
Currencies
We contract / invoice all GBP, Euro and USD tours in the
currency of origin. Invoices need to be paid in the
currency of issue. The tour rates are fixed in advance
and are shown in our rates document which is supplied
at time of contract. For any tour whose currency that
falls outside these three currencies we convert and
contract in GBP unless otherwise agreed.
Travel Trade Opportunities
Contracting Period
Rates are guaranteed for a period of 12 months and are
issued well in advance of their commencement date
(in September for introduction the following April). This
ensures that both Agents printing brochures and those
with long lead times on website bookings are well
catered for.
Whilst our global sales network numbers around
2000+ agents, currently around 80% of all City
Sightseeing tour tickets are purchased on
impulse in the location. There are therefore boundless
opportunities for agents to pre-sell our tours either as
part of a package or as a stand alone activity. Which
also helps your clients to budget effectively.
WORKING TOGETHER
WEBSITE
We offer 2 ways of linking into our
website to make bookings:
A
Affiliate link, which is a ‘white label’ pop up
window embedded into your consumer website
through which a consumer can book a tour
and print their voucher at home, earning you
a commission using the City Sightseeing
booking engine.
B
Agent link, where you or your staff are given
a unique log-in to the Travel Trade section of
the website where they can register a booking
and print a City Sightseeing branded voucher
to pass on to the Client. Commission will then
be deducted at source and the balance paid
on booking.
TRADITIONAL VOUCHER METHOD
We offer 2 ways of operating with
vouchers.
A
Using your own vouchers to the format
agreed which you load onto your own
booking system which is given to your
clients to be exchanged locally on the bus
for a dated / timed tour ticket.
B
Using generic or location specific vouchers supplied by
us in books of 50 on either a pre-paid or invoice basis.
In terms of invoicing, we invoice on confirmed bookings
that you would advise us of by e-mail and on vouchers
redeemed, returned by the local Operators to our offices
in the UK. Your Invoice is collated and sent monthly with
a spreadsheet of voucher numbers.
FACTS & FIGURES
CITY SIGHTSEEING WORLDWIDE HAS GROWN
FROM STRENGTH TO STRENGTH OVER RECENT
YEARS ENSURING WE REMAIN AS THE WORLD
NUMBER ONE OPEN TOP BUS OPERATOR.
CONTACT US
UK Sales Department
Unit 4 Pathlow Farm
Featherbed Lane
Wilmcote, Stratford-upon-Avon
Warwickshire CV37 0ER
United Kingdom
Tel: 0044 (0)1789 299123
Oliver Nicholls
International Sales Manager - Worldwide
Mail: oliver.nicholls@city-sightseeing.com
Phone: +44 7815 820316
Graham Toone
Marketing Sales & Promotions Manager
Mail: graham.toone@city-sightseeing.com
Phone: +44 1789 299123
Daniel Rowley
Sales Executive
Mail: daniel.rowley@city-sightseeing.com
Phone: +44 1789 299123