media kit 2015 - Mountain Living
Transcription
media kit 2015 - Mountain Living
photo by gibeon photography media kit 2015 mission statement at Mountain Living, we believe: · · · · · · AN AFFLUENT, ENGAGED AND GROWING AUDIENCE Every home should have a sense of place One style—or size—never fits all A small home can be a luxury home Good design is sensitive design Innovation and tradition can happily coexist A home should capture the spirit of the people who live there LONGEVITY AND BRAND LOYALTY: 20 years in the marketplace SUPERIOR EDITORIAL CONTENT produced by world-class photographers and writers have a great story idea? LOCAL NETWORKING opportunities in every major mountain market THE LEADER IN MOUNTAIN HOME DESIGN coverage We’re always on the lookout for stunning homes to feature, from luxurious mountain retreats to smart small spaces, with styles that range from traditional to contemporary. send your great ideas: contact Holly Scott, Publisher and Vice President hscott@mountainliving.com 303.248.2058 Christine DeOrio, Editor in Chief cdeorio@mountainliving.com 303.248.2063 email mail greatideas@mountainliving.com Project Submissions Mountain Living 1780 S. Bellaire Street Suite 505 Denver, CO 80222 2 m o u n ta i n l i v i n g photo by gibeon photography Cyndi Hochberg, Director of Sales & Marketing chochberg@mountainliving.com 303.641.3262 m o u n ta i n l i v i n g . co m 3 32% geographic profile of ML Readers plan to buy or build a home in the mountains in the next 12-24 months. ML’s content and distribution focuses on THESE KEY MOUNTAIN MARKETS: COLORADO NEVADA/CALIFORNIA · Aspen/Basalt/Carbondale · Tahoe/Incline Village/Truckee · Vail/Beaver Creek/Avon/Edwards IDAHO · Summit County/Breckenridge · Sun Valley/Hailey/Ketchum · Copper/Frisco/Keystone · McCall/Boise · Telluride/Mountain Village NEW MEXICO · Steamboat Springs · Santa Fe/Taos · Winter Park/Granby CANADA · Crested Butte · Whistler, B.C. WYOMING · Vancouver, B.C. Reach Your Target Clientele Average age 52 Female 65% Male 35% Married 84% College graduate 92% Income/Net Worth Average household income $353,500 Average net worth $2,019,094 Professional Status Owner/partner in business 52% Member of board of directors/trustees 30% · Jackson/Teton Village Reader engagement UTAH 89% took action as a result of seeing advertisements and editorial content 63% saved an advertisement or article for future reference 74% visited a website for more information 15% visited advertisers’ social media sites for more information Readers typically keep each issue an average of 11 months · Big Sky/Bozeman · Kalispell/Whitefish · Missoula Source: Google Analytics, 2014 m o u n ta i n l i v i n g NATIONWIDE REACH ML national subscriber & newsstand reach ML key mountain markets Source: Ad-Q Harvey Research Study, 2014 ML has been attracting mountain enthusiasts and prospective homebuyers for 20 years, making us the most established, wellrespected mountain home design brand in the West. photo by Steve Keating MONTANA photo by gibeon photography · Park City/Deer Valley 4 reader profile m o u n ta i n l i v i n g . co m 5 what we do Mountain Living features the most inspiring homes in the American West and captures the spirit and style of the total brand reach people who inhabit them. Through our reader testimonials multimedia channels, we deliver an audience of affluent consumers who are actively searching for home design products and services, and connect Our readers, visitors, fans and followers are them with our advertisers—some of your potential Buyers /issue 120,000 *print audience 56% 27% paid subscribers newsstand the most respected businesses in the luxury mountain marketplace. “I consider ML a collector’s item. It brings the best in architectural design to the mountain and recreational scene.” “I have subscribed for four years and ML has been my go-to place for ideas while designing and building my mountain home.” 17% targeted distribution (events, trade, luxury hotels) /month 124,736 **digital audience 31,716 11,440 1,500 e-newsletter audience digital edition audience website traffic/month “Absolutely beautiful magazine.” /month 404,460 ***social media audience 6,121 Facebook fans Facebook “f ” Logo 5,711 CMYK / .eps Facebook “f ” Logo Twitter followers CMYK / .eps “We use ML for style and design ideas. We are in the process of building a hybrid log home and we refer to ML more than any other publication.” 1,650 Pinterest fans /month 47,262 event audience “Love the magazine from cover to cover!” ML is the chosen partner for the most prestigious events across the Rocky Mountain West, creating opportunities for our clients to reach consumers and trade professionals. “Our builder suggested we subscribe for design and decorating ideas to build our second home.” /month SOURCES: 2014 Ad-Q Harvey Research Studies, Google Analytics 2014, Blue Hornet 2014, Issuu 2014 * Based on 40,000 press run with 3.0 passalong rate. **ML sends eight e-newsletters per month to a database of 11,440 recipients ***ML makes a minimum of one social media impression per fan per day 6 m o u n ta i n l i v i n g – ML Subscribers photo by Trevor Tondro 696,458 total audience *SOURCES: 2014 Ad-Q Harvey Research Studies m o u n ta i n l i v i n g . co m 7 events and partnerships advertiser testimonials events & partnerships Mountain Living is the chosen partner for the West’s most prestigious events and organizations. Throughout the year, ML sponsors a variety of events across the Rocky Mountain West. In doing so, we create Rebecca Richardson opportunities for our clients to reach consumers and trade professionals. Charles Cunniffe Architects “Over the years, Mountain Living magazine has been a strong advertising avenue for Charles Cunniffe Architects, thanks to its tremendous market reach, quality editorial pieces and online presence.” Ashleigh Branstetter Ashleigh Branstetter, LLC “The day the the Sept/Oct issue came out containing the Western Design Conference Sourcebook, I had a phone call on my ad inquiring about my earrings and they SOLD!” carolyn vancleave Gemstone Tile “Gemstone Tile is thrilled with the extremely broad, quality reach and distribution that Mountain Living provides through their high-end publication. The feedback we have received through advertising in Mountain Living has been consistent and has exceeded our expectations. Working and doing business with Mountain Living has been very easy. We plan on continuing our advertising relationship with Mountain Living for many years to come!” Arts Festival, Beaver Creek, CO | Aspen Art Festival, Aspen, CO | AAM Lecture Series, Aspen, CO | Beaver Creek Rodeo Series, Beaver Creek, CO Wine & Spirits Festival, Beaver Creek, CO | World Cup, Beaver Creek, CO | Cody High Style, Cody, WY | Culinary Demonstration Series, Beaver Creek, CO | German Auto Festival, Beaver Creek, CO | July 4th, Beaver Creek, CO | Blues, Brews & BBQ, Beaver Creek, CO | Cherry Creek Arts Festival, Denver, CO Martis Camp Home Tour, Lake Tahoe/Truckee, CA | Museum of the Rockies Ball, Bozeman, MT | Park City Food & Wine Festival, Park City, UT | Steamboat | Hot Air Balloon Rodeo, Steamboat Springs, CO | Jackson Hole Fall Arts Festival, All Arts Festival, Steamboat Springs, CO | Steamboat Marathon, Steamboat Springs, CO | Strings Music Festival, Steamboat Springs, CO | Summit County Jackson, WY | Music Experience, Beaver Creek, CO | Oktoberfest, Beaver Creek, Parade of Homes, Summit County, CO | Telluride Film Festival, Telluride, CO | Whistler Film Festival, Whistler, B.C. | CO | Steamboat Wine Festival, Steamboat Springs, CO | Vail Snow Daze, Vail, CO | Western Design Conference, Jackson, WY 8 m o u n ta i n l i v i n g m o u n ta i n l i v i n g . co m 9 SUmmit COUnty Parade Of HOmeS GUide | WeStern deSiGn COnferenCe SOUrCebOOk MOuntain Living ® ® MOuntain Living Bringing the Spirit of the High Country Home Bringing the Spirit of the High Country Home Celebrate Summer Kootenay Lake MODERN HIDEAWAY Lake Pend Oreille FANTASY CAMP The LisT 300+ tOP mOUntain arCHiteCtS & interiOr deSiGnerS Arkansas River NEW URBANISM Gallatin River Valley RUSTIC LODgE August 2014 Get the collected look inside the ultimate private escapes from fine art to flea market finds a Lakeside spa, weLLness retreats, portabLe houses and more! March/april 2014 May/June 2014 Jan/Feb 2014 www. mountainliving.com 19942014 & www. mountainliving.com 20 Art Antiques Mountain HoMes tHat Big Design iDeas from little caBins, cottages anD conDos th ANNIVERSARY EDITION On the Water! SMall & StyliSh SEPTEMBER/OCTOBER 2014 March/april 2014 editorial & marketing calendar classic Rustic style Cozy up in high-Country Cabins, barns and lodges July 2014 january/february march/april may/june july august september/october The Best of winter in the high country Living Large in Small Spaces mountain Homes on the Water summer living Art & Antiques The Rustic Issue dream homes ON NEWSSTANDS: December 31, 2014 ON NEWSSTANDS: february 25, 2015 ON NEWSSTANDS: April 29, 2015 ON NEWSSTANDS: JUNE 24, 2015 ON NEWSSTANDS: July 29, 2015 ON NEWSSTANDS: SEPTember 2, 2015 ON NEWSSTANDS: october 28, 2015 Ad materials due: November 14, 2014 Ad materials due: January 9, 2015 Ad materials due: March 13, 2015 Ad materials due: May 8, 2015 Ad materials due: June 12, 2015 Ad materials due: July 17, 2015 Editorial Spectacular high-country homes designed with winter adventure in mind Big design ideas from small high-country homes Mountain retreats with upclose views of pristine rivers, lakes and ponds Spectacular summer homes, hidden hideaways, rustic retreats and more november/december Ad materials due: September 10, 2015 Editorial calendar subject to change High-country homes that showcase fine art, antiques, salvaged materials and more Quintessential Western homes with rustic style Inside the West’s most extraordinary private homes PLUS: The List: Top Mountain Architects & Interior Designers PLUS: Home of the Year winner revealed! Summit County Parade of Homes Western Design Conference Source Book High Country Lodging special sections Park City Lifestyles Summit County Spotlight Jackson Hole Lifestyles Idaho Lifestyles Lake Tahoe Lifestyles Montana Living Park City Lifestyles Aspen Lifestyles Steamboat Lifestyles Jackson Hole Fall Arts Festival Program events and bonus distribution FIS Alpine World Ski Championships Beaver creek blues, brews & BBq Attendance: 8,500 Steamboat marathon Musuem of the rockies ball Attendance: 4,000 strings Music FESTIVAL Attendance: 1,500 ASID COLORADO CHAPTER AWARDS Attendance: 2,500 Aspen art festival beaver creek oktoberfest Attendance: 10,000 Attendance: 11,500 Aspen art Museum architectural lecture series beaver creek rodeo series Attendance: 200 Beaver creek july 4th “This is my favorite magazine. Can’t wait for it to arrive by mail. I look forward to every issue!” – ML Subscriber beaver creek Art festival Attendance: 400 Attendance: 4,000 beaver creek wine & spirits festival Attendance: 5,800 Attendance: 9,600 Beaver creek music experience Gourmet on Gore vail Attendance: 1,200 Attendance: 50,000 beaver creek rodeo series lake tahoe martis camp home tour Attendance: 4,000 CHERRY CREEK ARTS FESTIVAL Attendance: 350,000 PARK CITY FOOD & WINE CLASSIC Attendance: 4,000 Steamboat springs hot air balloon rodeo Aspen art Museum architectural lecture series Attendance: 300 beaver creek german auto festival Attendance: 10,000 breckenridge festival of film vail snow daze Attendance: 50,000 whistler film festival Attendance: 10,000 Birds of Prey World cup at beaver creek Attendance: 1,500 Attendance: 1,500 CODY HIGH STYLE Attendance: 2,000 JACKSON HOLE FALL ARTS FESTIVAL Attendance: 10,000 SUMMIT COUNTY PARADE OF HOMES Attendance: 750 Attendance: 7,000 steamboat all arts festival TELLURIDE FILM FESTIVAL Attendance: 2,500 Attendance: 10,000 Steamboat food & wine festival WESTERN DESIGN CONFERENCE Attendance: 4,000 Attendance: 3,000 Attendance: 1,500 10 m o u n ta i n l i v i n g m o u n ta i n l i v i n g . co m 11 print menu Lifestyles sections A unique showcase that highlights a specific region. Your chance to be seen alongside advertisers within your region. design expert showcase Showcase your design services to ML’s affluent readers. One-third page templated advertising section. 63% design finds DESIGN ExPErT ShOWCASE DESIGN ExPErT ShOWCASE luxury design services for your home luxury design services for your home luxury Products and services for your home of ML readers saved an ad or article for future reference. LAKE TAHOE LifEsTyLEs d’amore interiorS Work from home? Your office could be a source of inspiration—and reflect your individuality—if you approached it like the other spaces in your home. At d’Amore interiors, we design around your personal needs to make your home a reflection of your lifestyle. damoreinteriors.com BHH PArtners BHH PArtners We believe that great design begins with vision, builds with passion and succeeds with teamwork. By listening to your vision, our team of architects will partner with you to create a unique, innovative design that meets your needs and budget. We strive to deliver personal service, attention to detail and creativity in every design project. bhhpartners.com We believe that great design begins Set on the shores ofwith the largest, clearest lake in vision, builds with passion and North America, the succeeds communities ring LakeBy listening withthat teamwork. Tahoe offer world-class recreation, entertainment, to your vision, our team of architects dining and fun. The 22-mile-long lake in the Sierra will partner with you to create a Nevada mountains is a dividing line between unique, innovative design that meets California and Nevada, with each shoreline your needs on andthe budget. We strive to providing a unique perspective area. The deliverofpersonal service, attention to stunning natural scenery this region has been detail creativity in every enjoyed and inhabited for and thousands of years, anddesign was first seen by European guided by project. explorers bhhpartners.com the legendary Kit Carson in 1844. Gold mining led to a boomtown era, and the early 19th century saw visits from nearby San Francisco socialites. These days, the Tahoe area still has the power to lure travelers from near and far, thanks to its award-winning ski resorts, high-energy casinos, year-round opportunities for outdoor adventure and, of course, the waters of “Big Blue.” inSpired iron Offering hand-forged iron lighting and landscape elements since 2000, inspired iron is now offering a variety of other products, including the Yukon Outdoor Heater, shown here. Check out our website for other new products, including the Carnegie ibeam Mirror pictured on our full-page ad in this month’s issue (page 12). insPirediron.com. tKP ArcHitects tKP ArcHitects This new, eye-catching contemporary home sits on a cliff overlooking one of the Front range’s most spectacular views. Sustainably designed with geothermal heating, active solar technology, super-insulated construction, green building materials, and sized at a modest 3,200 square feet, this creative work of architecture allowed for a lower construction cost than its striking appearance suggests. tkparch.com This new, eye-catching contemporary home sits on a cliff overlooking one of the Front range’s most spectacular views. Sustainably designed with geothermal heating, active solar technology, super-insulated construction, green building materials, and sized at a modest 3,200 square feet, this creative work of architecture allowed for a lower construction cost than its striking appearance suggests. tkparch.com WHAT TO DO During the summer months, there are nearly limitless recreation opportunities in and around the lake. Hiking, mountain biking and fishing are just the beginning of the outdoor fun. With visibility up to a depth of 75 feet in the lake and abundant beaches, the pristine waters beckon boaters and sportsmen. Numerous golf courses dot the landscape, and casinos and resorts bring an exciting edge to a Tahoe visit, with the venues typically hosting concerts and other special events. Festivals celebrate interests including arts, music and theater, wine and more. The area offers a little something for everyone, from scenic paddleboat rides to 5K and family walk/run races along the lake, farmer’s markets, beach concerts, live theatre, exhilarating nightlife, gaming, art walks and more. WHErE TO EAT More than a hundred restaurants along the lake serve casual, fine and leisure dining for nearly any taste. With everything from California cuisine with a mountain twist to sushi to pub fare, there’s no shortage of options at dinner, breakfast or anytime. Pictured: “Manfred the Moose” from the Big 5 Trophy Head series by Yahmis Mild steel on walnut 21” x 19” x 23” Hand-forged in the foothills of the Canadian Rockies stonewoodandsteel.ca Brewster McLeod ArcHitects The world of Brewster McLeod Architects is about creating architecture that delicately balances living art forms in their natural environment. The goal of each design is to ensure the client’s desires are expressed with stylistic insight and thoughtful expression. The result is architecture set perfectly within the landscape, creating the setting and soul for your home. brewstermcleod.com design finds An exciting way to showcase your luxury products and services. Quarterpage templated advertising section. tHe BraSS Bed, fine linens & furnishings The spring-inspired italian print collection in various fun colors (pictured here) pairs Old World craftsmanship with alluring contemporary designs. Available only at THe BRAss Bed, fine linens & furnishings in denver, Boulder, or online at www.brassbedfinelinens.com. for more information, call 303-322-1712. A MOUnTAin LiVing sPeCiAL seCTiOn expert Q&A BOOK iT Lake Tahoe has abundant lodging Brewster cLeod ArcHitects options thatM range from AAA Five-Diamond to elegant and basic condos The worldaccommodations of Brewster McLeod Architects is about creating to full-service casino resorts,living secluded cabins,in their architecture that delicately balances art forms guest ranches and hotels. There are also natural environment. The goal of each design is to ensure accommodations for groups, the client’s desires are expressed withbusiness stylistictravelers insight and and special events. Visit visitinglaketahoe.com to thoughtfulresearch expression. Thedining, result is architecture set perfectly lodging, recreation and more. within the landscape, creating the setting and soul for your home. brewstermcleod.com photos courtesy Daniel Boshar Stone Wood and Steel A M O U N TA I N L I V I N G S P E C I A L S E C T I O N A MOUNTAIN LIVING SPECIAL SECTION A MOUNTAIN LIVING SPECIAL SECTION mountain house collection WESTERN SPIRIT wild gooSe ranch in Steamboat SpringS Set in the Striking landScape of Steamboat SpringS, colorado, Cathers home Paul Cathers, OwNer ClIents Come to You for… A professional and friendly team to help with all their interior needs. with thousands of sources to choose from, we have what you need, at every price point. the unique Cathers Home showroom with paul’s designs, along with finds from all over the world keep our clients coming back again and again. Your desIgn PhIlosPhY Is... A less is more approach. In this age of constant communications and busyness in our lives we are over stimulated every day. Your dwelling should be a place of comfort and calm where your senses can unwind, with clean lines, warm inviting tones, organic touches, and timeless quality. I love bringing Old world organic looks together with furniture, accessories, architectural pieces and rugs for a clean, sophisticated modern look. It’s about creating contrast with old, new and nature in a simplistic rich setting. while always being mindful of the products we use, to be able to reclaim and reuse when possible. Your stYle Is InfluenCed BY... Fashion, travel and nature. From the beauty of Aspen to the sophistication of a New York City loft warehouse, bringing old together with new and incorporating nature and finds from afar. p h o t o b y K a i C at h e r s print ads The core of any multimedia program. Full-page and half-page ads available. photo by aMG MarKetinG the Wild Goose Ranch is an authentic interpretation of Western tradition infused with modern-day amenities. With a nod to ranch homes of a bygone era, the residence comprises three buildings connected by light-drenched enclosed walkways. Renewable energy sources and energy-efficient design elements are in place throughout the project. Agricultural ponds dot the property, referencing its history, while nearby, a timber-frame barn hosts a variety of community events sponsored by the civic-minded homeowners. Kelly & Stone Architects created the original master plan for this energy-efficient showpiece, as well as the design for the main residence and barn. A member of the United States Green Building Council, the award-winning firm is dedicated to incorporating sustainable building solutions into their residential and commercial projects. Stunning examples of their work can be seen throughout the mountain west. Visit www.ksaarch.com or call 970.875.0590 everY home must have... An espresso machine. share WIth us one of Your go-to desIgn resourCes. Hickory Chair Furniture Co., hickorychair.com make a deCoratIng PredICtIon. Sustainable design and settings will continue to grow in importance in our society. Retail ShowRoom 530 Basalat ave., Basalt, Co 81621 P: 970-927-9393 inteRioR DeSign StuDio/Rug galleRy 160 southsIde drIve, Basalt, Co 81621 P: 970-927-6556 p h o t o b y D av i D o . M a r l o w the most InsPIrIng thIng You’ve seen latelY... Spring in the Colorado mountains, the transformation from winter to spring. Also, the New York City contemporary furniture show; new designs using different reclaimed materials. Metal, wood and glass married together in a subtle contemporary look. A MOUNtAIN LIVING SpeCIAL SeCtION ad rates Contact us to customize a rate package that meets your unique business needs. 12 m o u n ta i n l i v i n g PHOTOGRAPHY BY TIM STONE A MOUNTAIN LIVING SPECIAL SECTION advertorials An advertorial highlighting you and your business. Fullpage Q&A templated layout or a custom advertorial layout. Mountain house collection A unique opportunity to feature your mountain project–and highlight the other design professionals who contributed to the residence–with a high-impact integrated branding campaign. custom publishing inserts These high-quality inserts are written, designed and formatted for your company or special event. Overruns of the inserts can be distributed at your business, home tour, event or trade show. m o u n ta i n l i v i n g . co m 13 online menu Welcome Winter with bright colors, bold designs & new twists on tradition InsIde our Top Leaderboard Banner ad: • Capture attention immediately • Static or animated ad formats • Run of Site exposure: all pages except “Subscribe” pages • Maximum rotation: 6 • Size: 728 x 90 • Price: $600/month Home of tHe Year why advertise online? IN the Past year, Ml’s online Traffic has INCREASED BY 20% by the numbers: advertisement X Medium Rectangle Banner ad: • Popular size and placement • Static or animated ad formats • Run of Site exposure: all pages except “Subscribe” pages • Maximum rotation: 4 • Size: 300 x 250 • Price: $600/month for top position • $425/month for regular positions AVERAGE MONTHLY VISITORS: 31,716 AVERAGE MONTHLY PAGEVIEWS: 65,156 new visitors: 70% Statistics subject to change. Source: Google Analytics 2014, Harvey Research AD-Q 2014 “I love ML. I use it for ideas and inspiration. I definitely check out the websites of many of the advertisers often.” – ML Subscriber % 75 of ML readers visit mountainliving.com to learn more about the homes, products and pros they see in the pages of our magazine. Video: • Engage readers on a deeper level • Prime exposure on home page for 1 week • Extended exposure within a specific category for 1 year • Promotion in our weekly e-newsletter • Price: $1250 for a supplied video • $2500 for turnkey production and placement interstitial Increase brand awareness and message impact! • This ad unit appears before a visitor can enter the website and requires action to enter the site— click on your message or close the ad. • To keep impact for advertisers high while also maintaining a positive user experience, this ad unit is only offered the 2nd OR 3rd week of each month—1 interstitial ad per month. • Price: $2000/week Bottom Leaderboard banner ad: • Present your message in an action-oriented position • Static or animated ad formats • Run of Site exposure: all pages except “Subscribe” pages • Maximum rotation: 3 • Size: 728 x 90 • Price: $425/month 14 m o u n ta i n l i v i n g m o u n ta i n l i v i n g . co m 15 online menu e-newsletter menu Mobile Our new site is responsive designed for mobile. Content provided to you on any device to reflect the active lifestyles of our affluent readers. Half Page Category Ad: • Commanding presence with a topical focus • Exclusive position placement • Exposure on all pages within a specific category • Static or animated ad formats • Size: 300 x 600 • Price: $600/month • Choose from categories: STYLE | LIFE | HOME | EVENTS Products & Pros Directory Listings • Provide readers easy access to your contact information • Name, contact information, logo • 100 words of descriptive copy • 6 images • 3 search categories • Promotional badge for website • Price: $2000/year Welcome Winter with bright colors, bold designs & new twists on tradition InsIde our Home of tHe Year Expert Advice • Prime content marketing exposure and thought leadership positioning! • 2-3 paragraphs addressing asked customer questions • 2-3 sentence bio of expert providing the advice with link back to your website • Image to complement your advice, selected by you or our editors • Featured in a weekly newsletter and on our website • Price: $750 16 m o u n ta i n l i v i n g Enewsletter ad • Your ad aligned with relevant content • Weekly deployment • Static ad formats only • Size: 728 x 90 • Price: $850/month Expert Advice • Prime content marketing exposure and thought leadership positioning! • 2-3 paragraphs addressing asked customer questions • 2-3 sentence bio of expert providing the advice with link back to your website • Image to complement your advice, selected by you or our editors • Featured in a weekly newsletter and on our website • Price: $750 Get weekly access to the affluent readers of Mountain Living with our weekly newsletter. Interwoven between articles, your ad will be seen and positioned for response. Products & Pros Directory Listings • Provide readers easy access to your contact information • Name, contact information, logo • 100 words of descriptive copy • 6 images • 3 search categories • Promotional badge for website • Price: $2000/year m o u n ta i n l i v i n g . co m 17 digital specs print specs print ad sizes 2-page spread bleed 18.25 x 11.125 Full-page bleed 9.25 x 11.125 Please note: all text/ important graphics must be inset .25” from the trim size and .5” from the gutter Please note: all text/important graphics must be inset .25” from the trim size (9 x 10.875) If ad is submitted as a PDF (press-ready): » 300 DPI resolution, PDF “X1A” with a .125” bleed on all four sides and no crop marks (bleeds only apply to full-page ads and 2-page spreads) If ML is designing your ad, please submit the following materials: » 3-5 images: must be 300 DPI resolution and at least 4x5 inches » Logo: 300 DPI resolution and an EPS, TIFF or .AI file » Text and contact information: maximum of 20 words Production Fees » $100 Late fee for ads turned in after ad materials deadline » $45 Minor adjustments to ad » $75 Major adjustments or resizing an ad Ads Designed by ML* (price includes design and 3 proofs) » $400 Full-page ad » $250 1/2-page ad » $299 Leaderboard and rectangle ads (online) *Advertiser is responsible for providing text, logo, photos and color/layout preferences 1/2-page horizontal 8.15 x 4.897 bleed size: 9.25 x 11.125; this section of your graphics will be trimmed off after printing Enewsletter ad • trim size: 9 x 10.875; actual edge of the final paper 728w x 90h in pixels, size under 30K Products & Pros Directory Listing Home page image: 200w x 100h pixels, JPEG file under 30 MB 6 Main images, JPEG file under 30 MB • Copy: 100 words of descriptive copy • safe size: 8.5 x 10.375; no logos, text or important graphics beyond this line • Expert Advice • 2-3 paragraphs addressing asked customer questions • 2-3 sentence bio of expert providing the advice with link back to your website • Image to complement your advice, selected by you or our editors how to submit your files: » Upload on the site listed below » Email if less than 8 MB in size » Send a CD Expert Q & A Image: 640w x 325h pixels, JPEG file (professional image of the expert in his or her work space) • Copy: Contact Caitlin McNeill (cmcneill@chlml.com) for the questionnaire that best fits your industry and type your answers in a Word document. • Please note: ML doesn’t guarantee exact color matching unless you have purchased a PMS color. We do not provide printed proofs of your ad. ML is not responsible for errors in creative that is submitted “camera-ready.” ad submission instructions Video Contact your Account Executive for details. For quick upload access: http://expressads.tv/uploadml For FTP access: server: expressads.tv user: mlclient password: mountain01! Need help? Just Ask. For help with digital products, please contact Lisa Milazzo at lmilazzo@mountainliving.com or 303.669.6439. m o u n ta i n l i v i n g banner ads Format: .jpg, .gif, or .png files accepted; no Flash, please. • Leaderboard Ads: 728w x 90h in pixels, size under 30K • Medium Rectangle Ads: 300w x 250h in pixels, size under 30K • Half Page Category Ads: 300w x 600h in pixels, size under 30K specs for full-page-bleed ads For help with print products, please contact Caitlin McNeill at cmcneill@mountainliving.com or 303.248.2053. 18 digital file requirements for Online ads photo by James Ray Spahn digital file requirements for print ads: 1/2-page vertical 3.975 x 10 m o u n ta i n l i v i n g . co m 19 ML photo by gibeon photography Bringing the spirit of the high country home. V1