Sponsorship Information - Cancer Prevention Institute of California

5th Annual DanceFAR
A benefit for the Cancer Prevention Institute of California
Sponsorship Opportunities
Left to right:
Dores André of the San Francisco Ballet. Photo Credit: Quinn Wharton
Garen Scribner, co- founder of DanceFAR and star of Broadway's An American in Paris. Photo Credit: Alex Reneff-Olson
Babtunji of Alonzo King LINES Ballet performing at DanceFAR 2015. Photo Credit: Drew Altizer
Marcelo Gomes and Stella Abrera of American Ballet Theatre performing at DanceFAR 2015. Photo Credit: Alex Reneff-Olson
2016
DanceFAR is a one-night showcase of world-class dance and after-party that has become a must-see event in San
Francisco. The San Francisco Chronicle named DanceFAR to its list of the 10 best in dance 2015.
Garen Scribner, James Sofranko, and Margaret Karl, current and former San Francisco Ballet dancers, founded DanceFAR
in 2012, to raise funds and awareness for the work of the Cancer Prevention Institute of California, by providing a
platform for artists to contribute to a good cause by sharing their talents.
Last year’s sold-out performance included acclaimed local and international dancers from the San Francisco Ballet,
Silicon Valley Ballet, Smuin Ballet, Alonzo King LINES Ballet and others who are committed to raising funds for cancer
prevention.
An unforgettable party will follow the performance with food and wine from some of San Francisco’s finest restaurants.
Last year’s participating restaurants included EPIC Roasthouse, Waterbar, Wayfare Tavern, Mission Rock Resort, Twenty
Five Lusk and Farallon.
About the Cancer Prevention Institute of California: The Cancer Prevention Institute of California (CPIC) is a nonprofit
organization dedicated to preventing cancer and to reducing its burden where it cannot yet be prevented.
CPIC is the only freestanding research institution working solely to prevent cancer using population data. Proceeds from
DanceFAR 2016 will advance CPIC’s efforts to uncover clues to the risk factors associated with such cancers as breast,
lung, prostate, colorectal and thyroid, and to serve a wide range of populations through culturally sensitive materials
and outreach. Since its founding, DanceFAR has raised over $350,000 for CPIC.
When:
Tuesday, November 29
Where:
Yerba Buena Center for the Arts, San Francisco
Co-founders
James Sofranko
Margaret Karl
Garen Scribner
Host Committee
Sam Bronfman II, Co-Chair
Pete Sittnick, Co-Chair
Richard Barker
Karen Bergman
Joy Boatwright
Courtney C. Dallaire
Louisa Gloger
Lesley Hu
Marianne Jackson
Louis S. Weller
Jay Yu
(Top left) James Sofranko, Margaret Karl and Garen Srribner.
Photo Credit: Devlin Shand for Drew Altizer Photography
(Top center) Dores André of San Francisco Ballet and Garen Scribner
of Broadway's An American in Paris performing an excerpt of
Christopher Wheeldon's An American in Paris at DanceFAR 2015.
Photo Credit: Alex Reneff-Olson
(Top right) Mark Toma, Joy Boatwright, Amy Daditch.
Photo Credit: Devlin Shand for Drew Altizer Photography
(Bottom) San Francisco Ballet in Helgi Tomasson's "The Fifth Season"
Photo Credit: Alex Reneff Olson
"To all who worked so hard to put this
fabulous event together, thank you! It was
truly an evening to remember from the
talented dancers to the cause that inspired
the founders of this event."
Paula and Clif Foster
Marketing plan
Event ads/listings
• A ¼ page ad in the October issue of San Francisco Magazine reaching an
audience of 360,000.
• Event listed on a number of highly targeted local websites and apps.
Direct marketing
• DanceFAR postcard and invitations distributed to 900 past attendees,
donors, dance studios, and sponsors. (Only presenting sponsor will be
recognized)
• Dedicated e-marketing campaigns plus inclusion in the monthly enewsletter to CPIC’s list of 3,700 e-newsletter subscribers, past DanceFAR
attendees and supporters.
Social media
• Daily posting on CPIC social media channels (Facebook, Twitter and
LinkedIn).
• Dancers and sponsors invited to engage with us on the DanceFAR and CPIC
social media channels to share their reason for supporting the event via
videos and written testimonials.
Media outreach
• Three press releases distributed to key journalists in the San Francisco Bay
Area.
• Local media including newspapers, radio and TV stations invited to cover
the event.
The DanceFAR audience
High net worth individuals,
community leaders and
members of the dance
community who are
committed to cancer
prevention and patrons of
the arts.
Where they live
52%: San Francisco
17%: East Bay
11%: Peninsula
10%: Marin
3%: South Bay
7%: Outside Bay Area
Gender and Age
67% women
33% men
Most are between the
ages of 52 - 70
Sponsorship Benefits
Prior to the Performance
Sponsorship Benefits
At the Performance
Sponsorship Benefits
After the Performance
2015 DanceFAR dancers.
Photo Credit: Drew Altizer
Sponsor and Dancer Testimonials
Contact us
Donna Lock
Manager of Communications
(510) 608-5160
( Left to right)
Kaitlyn Ebert of Garrett+Moulton Productions Photo Credit: Alex Reneff-Olson
Sponsor reception
Small bites from Waterbar restaurant
CPIC: www.cpic.org
donna.lock@cpic.org
DanceFAR: www.dancefar.org