2016 sponsorship - GLBT Community Center of Colorado

2016
SPONSORSHIP
OPPORTUNITIES
P R O D U C E D
B Y
Contact Rex Fuller • 303.951.5215 • rfuller@glbtcoloorado.org • glbtcolorado.org/pridefest
Denver PrideFest
Saturday & Sunday • June 18 & 19, 2016 • Civic Center Park
Coors Light PrideFest Parade
Sunday • June 19, 2016 • Cheesman to Civic Center via Colfax
Denver PrideFest is one of the largest LGBT Pride Festivals
in the U.S. With estimated attendance exceeding 370,000, the
two-day festival draws visitors from throughout the state and
region. Saturday features family programming, including the
annual Big Gay 5K. The centerpiece of the festival on Sunday is
the CoorsLight PrideFest Parade attended by approximately
100,000 people and broadcast live on Denver television and
worldwide on the web. Over 250 vendors and 20 food vendors
plus entertainment on three stages all weekend make Denver
PrideFest one of the most popular annual festivals in Colorado.
In addition to the Festival and Parade, Denver PrideFest offers
sponsors unparalleled access to Denver’s LGBT community and
the community at large. Through a comprehensive marketing
program, Denver PrideFest sponsors can deliver their message
to a targeted, affluent and responsive urban audience. Sponsors
achieve visibility through traditional and digital marketing
channels including print advertising, television advertising, web
traffic, email marketing and social media.
Denver PrideFest is one of Colorado’s largest annual
celebrations, and honors the active and resourceful lives and
achievements of lesbian, gay, bisexual and transgender people
everywhere; particularly those in Colorado and our bordering
states. In addition to educating the entire community about the
contributions that LGBT people bring to our world on a day-today basis, Denver PrideFest is the largest annual fundraiser
for the LGBT Community Center of Colorado, a non-profit
organization that serves more than 40,000 people annually.
Serving as a hub for Colorado’s LGBT community, The Center
offers support groups, community meeting space, community
resources and referrals, and year-round programming for youth,
families and seniors.
This year we celebrate the 40th anniversary of The Center
by kicking off Pride Week with our 40th Anniversary Gala on
Saturday, June 11, 2016. Combine your PrideFest sponsorship
with a Gala sponsorship for added visibility.
For more information about how sponsorship of Denver
PrideFest can benefit your business, please contact:
Rex Fuller
Director of Communications and Corporate Giving
GLBT Community Center of Colorado
303.951.5218 • rfuller@glbtcolorado.org
Denver PrideFest
Join us for one of the largest LGBT Pride events in the country: Denver’s
unique celebration of community and culture. Ranked as one of the top 5
festivals in Colorado on The Denver A-List.
2-Day Festival
Sponsors enjoy two full days to get your brand out in front of guests, sign up accounts, sample
and gather names and information.
370,000+ Guests
Our 2015 festival broke records with attendance topping 370,000, making Denver PrideFest the
largest LGBT event in the Rocky Mountain region. Approximately 8% of festival attendees travel
to Denver from outside Colorado for this exceptional event.
Sponsor Activation Area
Sponsors receive prominent placement in the highest-traffic areas of the festival including
Broadway and the promenade leading to the center of the festival. Customized placement is also
available.
Live Entertainment on 3 Stages
Live and diverse entertainment thrills the crowd on three stages. Headliners light up our popular
Center Stage; top national acts excite crowds at the Latino Stage and DJs from around the country heat up Dance World with high-energy dance music.
250 Exhibitor Booths, 20 Culinary Vendors
We attract high-quality local, regional and national exhibitors including non-profits, retail and
corporate vendors. Our guests stick around (an average of 5 hours) to enjoy the best in local
outdoor dining options in two food courts and refresh at twelve beverage stands.
Cultural Activations
Naming Rights available starting at a $15,000 investment
CoorsLight PrideFest Parade
100,000 cheering guests line 14 blocks of Colfax Avenue from Cheesman Park to Civic Center.
Our parade always kicks off promptly at 9:30 am on Sunday with colorful floats, marchers and
much more. For the third year in a row, the parade will be broadcast LIVE in Denver on Comcast
channel 56 and will be available for online streaming courtesy of Denver Open Media.
The VIP Experience
Open Saturday and Sunday, the VIP Experience offers sponsors and high-level donors a respite
from the crowds, food, beverages and an unbeatable view of Center Stage entertainment.
Big Gay 5K
Now in its fourth year, the Big Gay 5K is one of the fastest growing events at Denver PrideFest.
Hundreds of racers line up on Saturday morning at Civic Center Park for a chip-timed race to
Cheesman Park and back. Prizes for top racers and best costumes.
Family Area
LGBT and allied families are right at home in our shady family area, enjoying special activities
throughout the weekend, including the famous Dogs in Drag contest and a petting zoo.
Youth Resource Area
A safe and substance-free space for youth ages 12-21. The Youth Resource Area provides entertainment and resources for LGBTQ teens.
Transgender Resource Area
Located on the shady lawn, we offer an open and welcoming area for the trans community and
allies to gather.
The Center’s 40th Anniversary Gala
Saturday, June 11, 2016
Kick off Pride Week with a special celebration of The GLBT Community Center of Colorado.
Join 400 community leaders as we drink a toast to The Center’s contributions to our
community.
Additional sposnorship benefits available for this very special event. Corporate tables of 10
start at $5,000 and include high-profile visibility before and during the event. Inquire for
additional details.
Contact Rex Fuller • 303.951.5215 • rfuller@glbtcoloorado.org • glbtcolorado.org/pridefest
Denver PrideFest Performs!
Facts & Figures
Attendees: 370,000+
31% ages 18-25
29% ages 26-35
29% ages 36-50
50% male • 46% female
13% bring children with their group
48% reside in metro Denver
45% are from other areas of Colorado
8% visit from outside Colorado
The GLBT Community
Denver’s percentage of GLBT households is the 8th largest in the U.S.
There are an estimated 220,000 GLBT consumers in Colorado.
Colorado’s estimated GLBT community buying power: $10.6 billion
83% have an estimated annual income over $40K
87% have switched brands to support GLBT-friend companies
Annual Economic Impact: $23.5 million
Direct economic impact: $15.5 million
Overall economic impact (with 1.5 multiplier): $23.5 million
43,600 visitors stay in Denver specifically for the festival
Retained local impact is $14.3 million
Denver PrideFest generates over $1.2 million in sales tax for the City and County of Denver
Media Impact
Social: 21,711 unique users on Facebook and Twitter
2,121,059 social media impressions in two-month period before the festival
Website: 166,690 page views in May and June; 50% of views from mobile devices
E-mail: combined lists exceed 8,800 opt-in followers
Television: $25K commercial bank on Comcast Xfinity
Print: ad circulation 100,000+
Data compiled from the 2010 US Census, 2009 Birchill Enterprises PrideFest Economic Impact Survey,
Witteck Combs Communications releases and the Denver Post.
Contact Rex Fuller • 303.951.5215 • rfuller@glbtcoloorado.org • glbtcolorado.org/pridefest
2016 Sponsor Benefits
On-site Exposure
• 3x10 Sponsor Banners displayed on Festival grounds1
• Rotating 30-second Sponsor video on LED screen at Festival
• Rotating Sponsor logo on LED screen at Festival
• Sponsor logo placement on directional signs at Festival
• Exhibit space in sponsor section of Festival
• Element Naming Rights
• Sampling Rights2
• Wandering Rights for brand ambassadors3
• Complimentary Parade entry
• Business Category Exclusivity and First Right of Refusal
Printed Promotional Activities
• Sponsor logo on PrideFest poster (Quantity Distributed: 1,000)
• Sponsor logo on PrideFest flyer(Quantity Distributed: 5,000)
• Sponsor logo on PrideFest newspaper advertising
• Sponsor logo on PrideFest newspaper insert (80,000)
• Display ad in PrideFest newspaper insert
• Sponsor logo on PrideFest map
• Sponsor logo in thank you ads
Traditional Media Exposure
• Sponsor name listed in news release
• Sponsor logo featured in TV commercial
Digital Media
• Sponsor logo and link on Festival web page
• Listing in online vendor directory
• Rotating banner ad on Festival web page and Center website home page
• Custom e-mail messages included in Festival e-newsletter
• Sponsor logo in all PrideFest emails
• Sponsor logo in PrideFest thank-you email
• Social media mentions (Facebook, Twitter)
Hospitality
• Invitations to sponsor appreciation party (Date TBD)
• Weekend PrideFest VIP passes
• Lunches delivered to Sponsor exhibit area on Saturday
• Invitations to Sunday Parade Viewing Party at The Center
Major
Sponsor
Supporting
Sponsor
Participating
Sponsor
6
4
2
Prominent
10x20
Negotiable
10x20
10x10
Negotiable
Prominent
Prominent
Prominent
Prominent
Full Page
Half Page
Prominent
Prominent
Prominent
May & June
2
June
1
Prominent
4
2
6 invitations
6 credentials
6
6 invitations
4 invitations
4 credentials
4
4 invitations
2 invitations
2 credentials
2
2 invitations
Year-Round Benefits
• Sponsor Logo included in Center annual report
• Sponsor name listed with donors in Center annual report
• Sponsor name listed with donors on display in donor lounge at The Center
1
2
3
Sponsor provides banners.
Sample size limited to 2 oz. Subject to PrideFest regulations.
Limt 2 ambassadors at any one time. Subject to PrideFest regulations.
Contact Rex Fuller • 303.951.5215 • rfuller@glbtcoloorado.org • glbtcolorado.org/pridefest
2015 Denver PrideFest Map
GATE
COLFAX
END
OR
S
SAGE
RESOURCE
AREA
TIX
S VENDORS
SPONSORS
ESCENARIO DE
ORGULLO LATINO
S VENDORS
LATINO STAGE
INFO
FOOD
TRANS
RESOURCE
AREA
FREE
SPEECH
ZONE
TIX
BEER
GARDEN
NDO
K VE
DENVER
ART MUSEUM
RS
N
J VE
14TH AVE
RS
NDO
L VE
LIBRARY
GATE
GATE
TIX
S
DOR
RS
NDO
FOOD WALMART
FAMILY
AREA
WELLS FARGO
VIP AREA
CENTER STAGE
I VE
H VENDORS
SMIRNOFF
DANCE
WORLD
G VENDORS
F VENDORS
BANNOCK
E VENDORS
GATE
BROADWAY
MCNICHOLS
BUILDING
TIX
CITY & COUNTY
S
VOLUNTEER
HEADQUARTERS
GATE
GATE
N
OR
CAPITOL
C
END
DV
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OR
D
VEN
BV
YOUTH
AREA
GATE