Advertising Rates - NC State Alumni Association

ADVERTISING RATE CARD
2014–2015
Four Reasons to Advertise in NC State
NC STATE
• Average circulation of 30,000 NC State alumni—
published quarterly
| AUTUMN 2013
|
Autumn 2013
AZI NE
ALUMN I MAG
NC STATE ALUMNI ASSOCIATIO
N | Campus Box 7503 NC
State University Raleigh,
NC 27695-7503
NC STATE | WINTER 2013
• Large readership—more than 60,000 readers
per issue—240,000 per year
• Dedicated readers—44% of readers use this publication
new this fall
as main source of NC State information
ALUM NI MAGA ZINE
ENGINEERING
• Our new digital edition of
magazine includes
E
LINState
ONNC
Winter 2013
RAMS
EDUCATION PROG
LITY DISTANCE
E 1978
PROVIDING QUA
ENGINEERS SINC
PROFESSIONAL
TO ALUMNI AND
all advertising that appears in the print edition,
20% off with
live email and URL links.
MASTER OF NAN
OENGINEERING
entirel
§ Complete degree
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§ Qualified studen s.
chemistry or physic
DEGREE PROG
on-campus reside
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a BS degree in engine
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ncy are not require
a related area such
d.
as
Get
when you use the
special NCSU Alumni code
.
N | Campus Box 7503 NC
For
State University Raleigh,
more inform
NC 27695-7503
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825-4770.
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NC State Magazine Awards
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Dr. Lew Reynol
ds, Director, Gradua
te Program in Nanoe
ngineering | 919.515
.7622 | lew_reynolds
@ncsu .edu | Engine
The Premier Boutique Hotel
600 Glenwood Avenue |
•
Capturing an
Ever-Changing Canvas
ALUM NI MAGA ZINE
in Downtown Raleigh
Raleigh, NC 27603 | (919)
825-4770
Looking to stay in Cary?
Call the Comfort Inn & Suites
at Regency Park
and ask for their NCSU Alumni
rate.
www.choicehotels.com/hot
el/nc039(919) 852-4318
WWW.ALUMN I.NCSU.EDU
• Bronze Award (2012) Best School/University
Publication, from the Magnum Opus Awards for
Outstanding Achievement in Content Marketing
ation, contac t
ture
Cooking with Cul
SU.EDU
eringOnline.ncsu.ed
WWW.AL UMNI.NC
30 gradua
§ Completion of
For more inform
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om
These Pack Ro
Prices are subject to availabi
lity and current market
tional
pricing.
most interna
NC STATE
d forALUMNI
ASSOCIATIO
scores are require
NC STATE | SPRING 2014
recom
§ GRE scores are
students.
(MNAE) ONLINE
y online. Thesis and
A Family’s Embrace
Answering the Navy’s SOS
Spring 2014
Platinum Award (2010)
(2010), League of American Communication
Professionals Inspire awards, print category
• Awards of Excellence (2010), APEX Awards, in categories of feature
writing and magazine and journal design and layout
• Gold Award (2009), Publications Management Magnum Opus Awards,
in category of science and environmental writing
A General’s Lessons
in Leadership
WWW.ALUMN I.NCSU.EDU
• Gold Award (2009), League of American Communications Professionals
Inspire Competition, in hybrid audience category of print publications
Unearthing the Past
An Improvised Life
• Grand Award (2009), Publications Management Magnum Opus Awards,
in external audience category of print publications
• Grand Award (2009), APEX Awards, for design and illustration
www.alumni.ncsu.edu
NC STATE READER PROFILE
AGE
• 27% over age 57
• 24% ages 47–56
• 28% ages 37–46
• 21% age 36 or younger
GENDER
• 36% female
• 64% male
EDUCATION
• 54% completed a bachelor’s degree
• 33% completed a master’s or
professional degree
• 10% completed a doctoral degree
RESIDENCE
• 64% live in NC
• 36% live outside NC
HOME OWNERSHIP
• 90% own a home
• 30% own a second home or
investment property
TRAVEL
• 97% take flights for business or pleasure
• 61% have traveled outside the US in last 5 years
• 86% travel within the US
INVOLVEMENT
• 51% spend 30 minutes to 1 hour
reading magazine
• 25% spend 1–2 hours reading magazine
ANNUAL INCOME
• 24% $75,000–$99,999
• 39% $100,000+
CONSUMER HABITS
• 45% attend a professional sporting event
• 85% attend cultural events
• 46% attend an NC State athletic event
AD SPECIFICATIONS AND PRODUCTION REQUIREMENTS
• Ads should be provided as “PDF/X-1a” PDF format files.
• High-resolution (300dpi at final size) images and fonts
must be embedded.
• Files provided should be either: CMYK for color
or grayscale for black and white. NO rgb or pms colors.
• Digital files should be made to the exact size and
specifications. We are not responsible for files that do not
adhere to these specs. Ads that do not conform to these
specs may be charged a design fee for corrections.
AD SIZES
• Please provide high-quality color proofs if color
reproduction is important. NC State is not responsible
for the quality of ad reproduction if color proof is
substandard, or no proof is provided.
SUBMIT - email ads to: meredith_holland@ncsu.edu.
QUESTIONS and DEADLINE DATES Contact Meredith Holland at 919-515-0559
Publication/Trim size: 8.75˝ x 10.25˝
Grey = bleed area
Black rule = page trim
Red area = Ad dimension
White rule = .50˝ margin - live area
reserved for postal info
PREMIUM
Full Page
with bleed:
8.75˝ x 10.25˝
Full Page with
NO bleed:
7.75˝ x 9.25˝
Back Cover
with bleed:
8.75˝ x 7.75˝
plus add .25˝ bleed to top,
bottom, and outside trim
plus add .25˝ bleed to
bottom and left trim
Keep all live content
inside .50˝ margin from trim
Keep all live content
inside .50˝ margin from trim
Half Horizontal
7.375˝ x 4.125˝
Half Vertical
4.75˝ x 6.375˝
One-Third Vertical
2.375˝ x 8.75˝
Two-Thirds Vertical
4.75˝ x 8.75˝
One-Third Horizontal
4.75˝ x 4.125˝
ADVERTISING WORKS!
On the Blog
Bird Hat Ad Logo
rd of dir
ectors
52
fpo
just a short trip away.
three thousand miles from ordinary.
fpo
Left to right: Chef & the Farmer
restaurant in Kinston, N.C.;
Cathy Sterling ’77 was NC
State’s first woman to be
elected student body president; one of the drawings
from the class taught by
Jennifer Landin ’11 phd.
DIG DEEPER
>> One of the most popular dishes at
Bida Manda, a Laotian restaurant
in Raleigh, is the crispy rice lettuce
wrap. Vansana Nolintha ’09, the
owner of Bida Manda, shared the
recipe so you can try to re-create
some of the same culinary magic in
your own home. And if you want to
try a dish from Chef & the Farmer in
Kinston, N.C., owner and chef Vivian
Howard ’00 has shared a recipe for
her own twist on grilled corn.
keyword: Recipes
WORTH A LOOK
EXTRAS
>> The Student Leadership Initiative
is an effort by NCSU Libraries to
document experiences of student
leaders at NC State through the
years and record their memories of
their time on campus. We’ve shared
some of those stories—like that of
Cathy Sterling ’77, the first woman
to be elected student body president—with our online readers over
the last few months.
keywords: Student
Leadership Initiative
see article p. 30
>> Howard may be an accomplished
chef, but she ran into one cooking
challenge she couldn’t meet while
filming her new PBS series, A Chef’s
Life. Read all about Howard’s kitchen
nightmare and more about the filming of her television series.
keywords: Vivian Howard
see article p. 30
>> Opening night for Bida Manda did
not go well. Nolintha recalls how he
fled the restaurant during the middle
of dinner service, and then collected
himself and got to work addressing
the problems. It helped, Nolintha
says, that the community was ready
to embrace him and his restaurant.
keywords: Bida Manda
SHARE
>> College can be a place for first
love, first heartbreak or just a lot
of first dates. We’d like to hear
your memories of the college
dating scene when you were at
NC State. Do you remember taking
the object of your affections to a
special concert or football game?
Did you go on a blind date or have
a secret admirer? Share your
stories and we’ll publish some of
them in an upcoming issue of NC
State. Write us at ncstate_editor@
ncsu.edu or share your story at
redandwhiteforlife.com.
keyword: Dating
see article p. 40
4
>> It’s not often that students
in a 200-level biology class get
their work displayed in a state
museum. But that’s what happened with the drawings done
by the students in a biological
illustration class taught by
Jennifer Landin ’11 phd.
The goals of the course, along
with helping students learn about
the diversity of life, are to emphasize the power of observation and
how drawing can enhance it.
Work from Landin’s students
was on exhibit earlier this year
at the North Carolina Aquarium
on Roanoke Island and the N.C.
Museum of Natural Sciences in
Raleigh. The detailed drawings
include studies of the anatomy
of a mosquito head, a comparison
of two types of mushrooms and
the mechanism of toe adhesion
in a gecko.
Landin says drawing skills
aren’t necessary to succeed in
the class. “I teach little tricks
the very first week,” she says.
“The important thing is getting
them to observe closely.”
To read more about Landin and
her class, visit
redandwhiteforlife.com.
keywords: Jennifer Landin
cathy sterling ’77 photograph courtesy of special collections, ncsu libraries; illustration courtesy of jennifer landin ’11 phd
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W W W. T H E U M S T E A D. C O M
C A R Y, N O R T H
autumn 2013
CAROLINA
866.877.4141
UMS12001_8.75x10.25_NCStateAlumni_Bird.indd 1
9/3/13 12:14 PM
spring 2013
tastic.
in NC State has been fan
“The response to our ad
for ward
work with, and we look
The people are great to
ship for future issues.”
to continuing our relation
Relocation Systems
—Tom Larkins, Atlantic
“If you want to market to NC State
alumni, the alumni magazine
is the way to go. It’s a great way to
reach out to the NC State
network and has given us visibility
at a great value.”
—Jennifer Arthur, Assistant Director
, MBA Program,
NC State University
“Advertising in NC State magazine has proven to be very successful for us not only in promoting our
program but also in generating sales. We consistently see direct results from our ads locally and
on a national level as well. If you’re looking to grow your business, promote your products and
see a real return on your marketing efforts, I would recommend advertising in NC State magazine.”
THE FINE PRINT
—Rebecca Mikell, Liberty Mutual Insurance
PAYMENT
First time advertisers reserving space in NC State magazine must prepay for their ad space. Other advertisers may be required to pre-pay at
the discretion of the publisher. All charges are due within 30 days of the
billing date. Overdue accounts are subject to a finance charge of 1.5%
per month (18% per year).
POLICIES
A signed NC State display advertising contract or a signed insertion order
from a recognized advertising agency is required prior to the publication
of display advertising.
All advertisements are subject to approval. The publisher reserves the
right to reject or cancel any advertising for any reason at any time.
Advertising that simulates editorial copy will not be accepted.
All advertisements are accepted and published entirely on the written
representation that the advertiser and/or advertising agency is authorized to
publish the entire contents and subject matter thereof. In consideration of the
publication of advertisements, the advertiser and agency will fully indemnify
and hold harmless the publisher from and against any loss, cost and expense
resulting from any claims, demands, suits, actions, proceedings, recoveries or expenses of any nature whatsoever arising out of publication of such
advertisements, including, without limitation, those resulting from claims or
suits of libel, violation of right of privacy, plagiarism or copyright infringement.
The positioning of advertising in NC State is at the discretion of the
publisher, except for inside covers and page 1, which can be guaranteed
by written contract.
Space that has been reserved may not be canceled after the “Space
Reservation” deadline.
Digitally formatted ads are required by “Ads Due” deadline. The delivery
dates are estimates and are not guaranteed.
The publisher will retain advertising material for one year or will return
to client only upon request. The publisher is not responsible for retaining
advertising material beyond one year.
The publisher is not responsible for errors in key numbers. No
conditions, printed or otherwise, appearing on contracts, insertion
orders or copy instruction that conflict with publisher’s policies will be
binding on the publisher.
AGENCY DISCOUNT
Recognized advertising agencies responsible for reserving space are
eligible for a 10% discount on quoted rates. (In-house agencies are not
available for commission.)
NC STATE UNIVERSITY CAMPUS DISCOUNT
All campus advertisers are eligible for a 10% discount on rates.
Advertising Contract
Prices*
Per Issue
Back Cover, Inside Covers
Page 1
Full Page
2
⁄3 Two-Thirds Page
1
⁄2 Half Page
1
⁄3 One-Third Page
1
⁄6 One-Sixth Page
Business Card Ad
Color
Color
Color
Color
Color
Color
Color
Color
$2400
$2350
$2200
$1900
$1600
$1200
$800
$250
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2–3 Issues
4 Issues (1 year)
$2200
$2150
$2000
$1700
$1300
$900
$500
$225
$2100
$2050
$1900
$1600
$1150
$750
$400
$200
[ ] Per Issue
[ ]
[ ]
[ ]
[ ]
[ ]
[ ]
[ ]
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[
] Per Issue
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*Ad agencies and campus advertisers are eligible for a 10% discount.
Publication Schedule and Deadlines
Space Reservation ‡
Ad Files Due
Estimated Delivery Date ±
[
[
[
[
[
June 2
September 1
December 8
March 9
June 1
June 16
September 15
December 15
March 23
June 15
August 7
November 6
February 12
May 14
August 6
]
]
]
]
]
Summer Issue 2014
Fall Issue 2014
Winter Issue 2014
Spring Issue 2015
Summer Issue 2015
‡ Ads will not be accepted beyond the “Space Reservation” deadline. ± Delivery date is estimated and not guaranteed.
Note: All advertisements are subject to approval. The publisher reserves the right to reject or cancel any advertising for any reason at any time. Advertising that
simulates editorial copy will not be accepted. The positioning of advertising in NC State is at the discretion of the publisher, except for the back cover, inside covers
and page 1, which can be guaranteed by written contract.
With this agreement, ______________________________________has contracted for advertising space in NC State magazine. The contract is subject to all terms
and conditions outlined in “The Fine Print.” Ad must be supplied in digital format as an Adobe Acrobat PDF file according to production specifications.
BILL TO: Company [ ] Ad Agency [ ]
Company/Organization
Primary Contact
Mailing Address
Telephone:
Office
Mobile
Fax
Email
Ad Agency (if applicable)
Primary Contact
Mailing Address
Telephone:
Office
Mobile
Fax
Signature
Date
CAMPUS ADVERTISERS ONLY
Name (person responsible in billing dept.)
Telephone
Email address
Project ID to be billed internally
Return signed contract to: NC State Alumni magazine | Attention: Meredith Holland, NC State Alumni Association,
Campus Box 7503, Raleigh, NC 27695-7503. Questions? Call 919-515-0559 or email meredith_holland@ncsu.edu.
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