Media pack 2011

Media pack 2011
The leading publication about digital TV in Russian
Cable, satellite, IPTV
General information
TeleSputnik is the first Russian SATTV and CATV monthly Magazine, created in 1995. Television
has been dramatically changed from analog to digital since then. Now our Magazine covers all
areas of digital television such as satellite, cable, IPTV, Web TV, mobile and terrestrial TV and home
networking. We also analyze the triple play technologies and data transmission — such as Internet
via satellite or Ethernet and DOCSIS for CATV operators.
Tele-Sputnik is a monthly edition.
Tele-Sputnik is a magazine in Russian.
It is distributed in Russia, Ukraine, Byelorussia and other former parts of Soviet Union.
Tele-Sputnik is a magazine for professionals - installers, vendors, PayTV operators
Tele-Sputnik is a magazine about technologies, content and business.
Tele-Sputnik has a site www.telesputnik.ru that unites a significant community of installers and
end users interested in TV
Other activities
TeleSputnik is the General Information Sponsor of the specialised Cable&Satellite Russia Exhibition
(CSTB).
We take part in all main industry shows (CSTB, EEBC, Sviaz Expocomm, ANGA, IBC, Natexpo ), confer
ences (Broadband Russia, VSAT forum, Mobile Content, Cable TV congress, DVB forum etc)
Tele-Sputnik is published by Telesputnik Ltd, the Russian publishing company that also produce
TeleMultiMedia.ru (e-zine about broadband networks and multimedia technologies) and several
yearly handbooks — Cable TV, Satellite TV channels, SATTV footprints, VSAT, Digital TV and IPTV
etc.
Main events in 2011-2012
Exibition
CSTB (Moscow, Russia)
Sviaz Expocomm (Moscow, Russia)
Anga (Germany)
IBC (Amsterdam, the Netherlands)
EEBC (Kiev, Ukraine)
NatExpo (Moscow, Russia)
Issue
№2, February
№5, May
№5, May
№9, September
№10, October
№11, November
Adv Manager Mrs Olga Jernakova (English), olga@telesputnik.ru ,
Mr Alexey Novosyolov (Russian), alex@telesputnik.ru,
tel.: +7 (812) 230-04-62, +7 (812) 332-64-44 ext. 0207
Advertising rates and mechanical data — full colour AD
Standart advert positions, inner pages
1/1 page
euro
1500
Special positions
covers outer back
euro
2400
1/2 page
850
covers inner, inner back
2080
1/3 page
600
1st inner page
2080
1/4 page
450
page besides the Content
2000
1/8 page
250
page besides the Chief Editor article 1920
ad atricle,1 page
900
hard paper glued on insert
3750
Frequency Discounts:
3 advert — 5%; 6 ads — 10%; 9 ads — 15%; 12 ads — 20%. Discount is not applied on ad articles.
Placement Policy:
Content of ad article is the subject of a special agreement.
To reserve an exact page in the Magazine you are to pay 10% additional fee.
10% discount is given for Advertising Agencees.
Advertising Materials Requirements
Size (mm)
Horizontal
Vertical
1/1 page
trim size 210х297
size with bleeds 220х307
1/2 page
185х127
90х 259
1/3 page
185х86
58х259
1/4 page
185х60
90х127
Digital ads in PCformatted platform. File formats:tif
(without compression) or jpg (quality >=8, high),
CMYK colours, 350 dpi. Colour proof or pdf should
be attached.
Overprint for texts in black with font size <12 pt
Font size for one colour text>= 4 pt, two and more colored text >= 8 pt,
One colour lines weight >=2pt, multicolour lines >=5pt
Total ink limit 320%, deep black colour CMYK=[50,45,40,100].
We can help to translate ad into Russian free of charge, if we are provided with a background
picture without text (jpeg CMYK 350 dpi) and an ad sample in English (pdf ). Otherwise we can
send you a Russian translation ( pdf or doc files).
Design of advert is possible with the help of customers’ materials for extra payment.
Adv Manager Mrs Olga Jernakova (English), olga@telesputnik.ru ,
Mr Alexey Novosyolov (Russian), alex@telesputnik.ru,
tel.: +7 (812) 230-04-62, +7 (812) 332-64-44 ext. 0207
Classified advertising
2 blocks – 115 €
41x83, 87x39mm
3 blocks – 165 €
41x128, 133x39mm
4 blocks – 220 €
6 blocks – 320 €
87x83mm
87x128, 133x83mm
Frequency Discounts:
3 adverts — 5%; 6 adverts — 0%; 9 adverts — 15%; 12adverts — 20%
Tecnical Requirements:
Logo and pictures you wanted you are to send as photos, slides, draws, files formatted as *.jpg,
*.tif (350dpi) or *.eps (text in curves).
We start the advertisement only having received by fax a copy of TT document.
Adv Manager Mrs Olga Jernakova (English), olga@telesputnik.ru ,
Mr Alexey Novosyolov (Russian), alex@telesputnik.ru,
tel.: +7 (812) 230-04-62, +7 (812) 332-64-44 ext. 0207
Every issue, Tele-Sputnik includes:
1. Satellite TV channels — Russian, Ukrainian and foreign.
2. Russian, the CIS and international business news.
3. Interview with key persons in the industry.
4. Articles about professional satellite and cable equipment.
5. Case studies — CATV , SATTV, IPTV networks, regional projects.
6. Satellite launches
7. Test reports (STB, CA modules, and other consumer TV equipment )
8. Modern trends in telecommunications and multimedia, reports from exhibitions.
9. Frequency chart and transponder news.
10. Regulatory updates.
Editorial calendar
Main topics
Deadline for articles Deadline for
and comments
advertising
25.11.2010
10.12.2010
January
Development of the biggest russian CATV networks
In focus: Platforma HD
February
Principles of packaging in PAY TV
CSTB – show preview
In focus: Tricolor
24.12.2010
10.01.2011
Internet via satellite
25.01.2011
10.02.2011
April
Pay TV market — what is the situation (on the base of CSTB show)
In focus: Poverhnost
25.02.2011
10.03.2011
May
Mobile TV and DTT
In focus: VSAT
25.03.2011
10.04.2011
June
TV on PC
In focus: Rikor
25.04.2011
10.05.2011
July
sattv operators vs installers vs subscribers
repair of equipment
25.05.2011
10.06.2011
satellite launches - what was the most important in last 10 years 24.06.2011
In focus: Viasat Baltica
10.07.2011
Marketing in PAY TV. How to attract cusomers
25.07.2011
10.08.2011
IPTV
25.08.2011
3.09.2011
November
DTT in Russia. Switching into digital
26.09.2011
10.10.2011
December
CAS and piracy
25.10.2011
10.11.2011
March
August
September
October
If you want to contribute your own views and articles, please, contact us in advance
Adv Manager Mrs Olga Jernakova (English), olga@telesputnik.ru ,
Mr Alexey Novosyolov (Russian), alex@telesputnik.ru,
tel.: +7 (812) 230-04-62, +7 (812) 332-64-44 ext. 0207
Distribution (2011)
The monthly circulation is 18,000 copies. TeleSputnik is distributed on subscription and by retail,
among private persons and Companies on the territory of the former Soviet Union. Subscription
takes 20% of the monthly circulation. 20% is sold by Press distribution Companies (press shops), 55%
is distributed through the wide network of SAT ­and CATVequipment vendors on the territory of the
former USSR. 5% is distributed free of charge at specialized events and for marketing purposes.
Telesputnik offices are situated in StPetersburg (main office), Moscow and Kiev.
Distribution in republics of the former soviet union
Russia — 15000 copies, including Moscow (2500 copies) and S.Petersburg (500 copies) Ukraine — 2000 copies
Lithuania — 150 copies
Latvia — 100 copies
Kasakhstan — 400 copies
Byelorussia — 200 copies
Azerbaidjan&Armenia — 150
100
200 100
400
1340
5850
750
1130
890
4650
400
3000
70
80
Our readers:
Our marketing researsh shows that 50% of readers are professionals, working in SATTV
(70%), CATV(50%), terrestrial TV(50%) and Telecommunications(14%). Another half
of our readers are SATTV and SMATV installers.
Free monthly distribution
500 free copies are sent to decision makers of the industry on the territory of the former USSR.
200 free copies are sent to different companies in Europe, Asia, Americas (SAToperators, SATTV
broadcasters, manufacturers of equipment and Public Organisations). Approximately 300 copies
are distributed at specialized events.
Adv Manager Mrs Olga Jernakova (English), olga@telesputnik.ru ,
Mr Alexey Novosyolov (Russian), alex@telesputnik.ru,
tel.: +7 (812) 230-04-62, +7 (812) 332-64-44 ext. 0207
Telesputnik.ru is a well-known Russian site about SATTV and CATV. Number
of visitors is approx. 11000 per day and approx. 60000 views per day. Site
statistics:
http://www.liveinternet.ru/stat/telesputnik.ru/index.html?lang=en
We offer weekly views and clicks statistics for online ads.
Site sections
• Main page (3000 views per day)
• Forum (40000 views per day)
• Archives (2500 views per day)
• Frequency table (12000 views per day)
• Mobile verion m.telesputnik.ru
(6500 views per day)
Ad sizes
• Main page: 380x60
and 180x60 pixels
• Forum: 380x60 and 110x40
• Archives 468x60
• Frequency table 468x60 pixels
• Mobile verion 320x50
Formats and size
File formats: gif, jpg, swf.
File size: up to 50Mb
Instructions for swf: http://www.adobe.com/resources/richmedia/tracking/
designers_guide/
Prices
• Main page (russian version). 4 banners 180x60, price 200 euro/month, 3
banners 380x60, price 300 euro/month; 100% probability.
• Forum section, 4 banners 380x60, 50% probability, price 300 euro/month.
• Archive section, one banner 468x60, price 150 euro/month.
• Frequency table section, 4 banners 468x60, 50% probability, price 150 euro/
month.
• Mobile version, one banner 320x50,100% probability, price 150 euro/month.
Discounts
5% for 2 months, 10% for 3 months, 15% for 4 months, 20% for 6 months (in
the case of full prepayment only)
Adv Manager Mrs Olga Jernakova (English), olga@telesputnik.ru, tel.: +7 (812) 230-04-62