Pamphlet - Universidad de Monterrey

Bachelor of
International Marketing
—
International
Programs
—
Critical
An UDEM LMI—
A professional expert in the planning
and direction of the business strategy
within companies, who is able to
identify and analyze the consumer
needs and thereby create innovative
strategies of products, communication
and sales. He or she uses creativity
and collaborative work to optimize
marketing of goods and services,
ensuring the permanence of the
business in an international context
through the generation of economic
and social value.
Committed
Trustworthy
LMI
Analytical
Positive
Persuasive
Empathetic
Global Education—
Dual Degree Program—
Core Courses—
It is essential for UDEM to train professionals with a global
vision, a capacity for analysis, and a great ability to perform with
ease within the international context. We believe that it is of the
utmost importance to foster in our students the ability to focus
on cultural similarities rather than on the differences between
them and their fellow men, thus turning them into people who
are ready to interact in a multicultural environment and make
relevant contributions to the progress of their communities
through international education with a human touch.
UDEM international programs can give your academic
achievements international accreditation. Through exclusive
agreements with various universities, it is possible for you
to receive your degree from UDEM and concurrently obtain a
degree from a foreign university. In some cases the Degree
awarded by the university abroad can be at the Master’s level.
- Marketing
- Brand Management
- International Marketing
- Consumer Analysis
- Market Research
- Strategies and Advertising
Management
- Innovation and Development
of New Products and Services
- Strategies for Distribution
and Logistics
- Marketing Communication
and Sales
- Marketing Services
- Pricing Strategies
and Techniques
- Financial Marketing
- Integrated Strategies
of Marketing
Communication
- Electronic Marketing
for Business
- Business to Business
Marketing
- Social Entrepreneurship
- Retailing
- Sales Management
- International Business
Environment
- E-Business
- Multivariate Analysis
- Information Technologies
for Business
- Introduction to Finance
- Costs and Decision-Making
- Financial Analysis
- Financial Evaluation
of Investment Projects
- Fundamentals of Administration
- Legal Environment of Business
- Microeconomics
- Macroeconomics
- Differential and Integral Calculus
- Statistics
- Business Forecast Systems
- Business Planning
- Market Research Seminar
- International Marketing Seminar
- Integration Seminar for International
Marketing Majors
- Planning and Managing
International Marketing
Academic Exchange—
Foreign Students—
Internationalization—
UDEM’s Department for International
Programs puts at your disposal about
650 alternatives at the best universities
in the world, offering you programs that
include summer courses, internships,
and study periods of up to one year
abroad.
UDEM endeavors to increase its
international scope and values the
diversity of its students, proudly
welcoming students from different
countries.
UDEM offers you a multicultural
on-campus environment through a solid
model of international participation
which includes:
Professional
Success
—
An UDEM LMI can
work as a(n)—
Workshops and Laboratories—
These are designed with the latest equipment so that students apply the knowledge
acquired during coursework. UDEM labs and workshops facilitate practice with
simulators and software for the solution of business exercises and cases.
- CIDEM Center for Business Incubation and Entrepreneurship
- Laboratory for Business Applications
- Center for Business Simulation and Economic Strategy
- Gesell Camera Laboratory
Curriculum
—
- Director of Marketing
- Market Researcher
- Branding Strategist
- Director of Public Relations
- Product Development Specialist
- Director of Advertising and Media
- Executive in Strategic Sales
- Price Analyst and Promotional
Strategist
- International Marketing
Representative
- Director of Market Intelligence
- Product Manager
- Director of Distribution and
Logistics
- Marketing Consultant
- Amongst others
International students have the
opportunity to study their full degree at
UDEM or visit us on academic exchange.
1. The promotion of international
activities and programs.
2. Constant interaction with foreign
students and professors.
3. Visiting faculty from universities in
other parts of the world.
4. The learning of a third language.
Basic Courses—
- Organizational Leadership
- Interpreting Statistical Information
- Social Thinking of the Church
- Global Competencies
- Compared International Contexts
- Academic Writing
Specialization
Courses—
STRATEGIC UNDERSTANDING
OF THE CONSUMER
- Market Segmentation and Positioning
- Qualitative Research Techniques
- Consumer Psychology
MARKETING TRENDS
- Fashion Marketing
- Social Marketing
- Marketing of Tourism Services
MEDIA, COMMUNICATION
AND PUBLIC RELATIONS
- Advertising Campaigns
- Image Strategies and Institutional Identity
- Media Management
UNDERSTANDING THE DESIGN
AND DIGITAL TOOLS
- Digital Tools for Design
- Context and Analysis of Design
- Photography Training for Design
STRATEGIES OF INTERNATIONAL
TRADE
- International Negotiations
- International Trade Logistics
- Strategies for International Trade
ENTREPRENEURSHIP
- Development of Entrepreneurs I
- Development of Entrepreneurs II
- Implementation and Launch
of New Companies
Elective Courses—
One course from each block
NATURAL AND APPLIED SCIENCES
- Human Anatomy
- Nutrition
- Preventive Stomatology I
- Biochemistry
- Research
- Chemistry
- Differential Calculus
- Computer Mathematics
- Mathematical Logic
- Differential and Integral Calculus
- Statistics
- Basic Electronics
- Astronomy
- Sustainable Development
- Technology: Tools for Productivity
- Trends in Science and Technology
SOCIAL AND BEHAVIORAL SCIENCES
- Human Capital Management
- Tourism
- General Sociology
- Sociology of Culture
- Introduction to Anthropology
- Modern World History
- Introduction to Political Science
- Political Geography
- Theory of the State and Public
Administration
- Introduction to International Relations
- Mexico´s Political System
- Fundamental Rights and Citizenship
- History of Legal Institutions
- General Criminal Law
- Person and Family
- Constitutional Law
- Mexican Studies
- General Psychology
- Child and Adolescent Psychology
- Psychology of Learning
- Social Psychology
- Development of Interpersonal Skills
ARTS AND HUMANITIES
- Ideology of Images
- Art After the Cold War
- History of Photography
- The Classical World
- Effective Communication
- Oral Communication
- Sources of Western Literature
- Study of Religions
- Organizational Ethics
- Sociology of Organizations
- Life and Culture in Mexico
- Preparation for Success in the TOEFL
- Professional Writing in English
- Elaboration and Execution
of Presentations in English
- Languages: Spanish, French, German
or Mandarin Chinese
- Effective Communication in English
for Business
Supplementary
Courses—
Three courses are to be selected from
one discipline outside the curriculum.
Co-curricular
Courses—
Four courses are to be selected from art,
sports, music, dance, sustainability,
leadership and spirituality.
Internship and
Final Evaluation—
-Program for Professional Internship
in Marketing
-Final Evaluation Program
for International Marketing I
-Final Evaluation Program
for International Marketing II
Personalized Educational Model—
Experiential Learning—
The University of Monterrey helps people develop in an integral
manner through its personalized educational model. Within an
intercultural environment, UDEM identifies and perfects the
talent each student has, guiding such talent with academic
and human excellence to reach its maximum potential, which
results in the student’s professional and personal success.
UDEM has a commitment to the integral training of its
students and, thus, offers a series of co-curricular courses
and extra-curricular activities through which the students can
develop their physical, leadership, cultural, artistic and
social-responsibility skills and experience and promote the
universal values inherent to BEING.
Admission
Requirements—
1.
be human
be udem
udem.edu.mx
Submit your duly completed
admission application form
and requested documents to
the Office of Admissions.
Take Academic Aptitude
Test and get required score.
4.
3.
Make payment of
pre-registration fee by any of
the following means: on-line,
in person, or at bank.
5.
Define your class schedule
with your Curriculum Director.
Complete your registration
by any of the following
means: on-line, in person,
at bank; using any of the
different payment methods.
Financial Support—
UDEM Residence Halls—
UDEM has developed a financial support scheme to further
the academic progress of its students. Through its academic
excellence scholarship program and student loan plans,
UDEM makes it possible for its students to continue their
professional studies.
UDEM Residence Halls, created especially for our
out-of-town students, is a unique concept because of its
design and university life project. It is a community in which the
facilities and UDEM values integrate fully to provide you with
the best experience of your university life.
For further information go to:
udem.edu.mx/carreras
For further information go to:
udem.edu.mx/residencias
The University of Monterrey is located
in the municipality of San Pedro Garza
García, which is part of the metropolitan
area of the city of Monterrey, in Nuevo
León, México.
Av. Morones Prieto 4500 Pte.
San Pedro Garza García, N. L.
México, C. P. 66238
RÍO SANTA CATARINA
Ignacio
ra
T. 8215.10.10
8215.10.00
ext. 1612
01.800.801.UDEM
admisiones@udem.edu.mx
Lic. Gustavo Díaz Ordaz
Moron
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ido
Locate UDEM—
UDEM
reg
Contact UDEM LMI—
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be innovative
analytical
persuasive
2.
be creative
observant
curious
bachelor of
international
marketing
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Bachelor of International Marketing. Recognition of Official Validity of Studies (RVOE) granted by the Mexican Secretariat of Public
Education on October, 2009, according to Authorization 20090948, effective as of 2009. Accredited by the Commission of the Southern
Association of Colleges and Schools (SACS).
be lmi
be human
be udem