Nicole Puglisi Sales Manager Automotive LotVantage

Automotive
LotVantage
Overview
Nicole Puglisi
Sales Manager
npuglisi@LotVantage.com | Nicole (813) 549-8186
www.LotVantage.com
Sales: (866) 881-3229
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Company Overview
LotVantage is a Tampa-based technology company that radically
simplifies online advertising for retailers.
In business since 2007.
3500 dealers in the US and Canada use our products.
We serve verticals within:
- Automotive
- Marine
- Powersport & Cycle
- Recreational Vehicle
Market your inventory to seven of the Top 10 most visited
websites in the US and Canada.
Never miss a lead. Track and manage leads within the application
down to listening to the phone call.
LotVantage is used by the largest Automotive dealers and technology
providers in North America!
www.LotVantage.com
Sales: (866) 881-3229
Product Overview: Dashboard
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Dashboard eliminates the learning
curve with dealership marketing
software.
Access each of your products from the
navigation tab:
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Manage
Post
Track
Analytics
• Bids
• Users
• + many more
features
www.LotVantage.com
Sales: (866) 881-3229
Product Overview: On The Lot
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Inventory is exported to LotVantage via your DMS or Inventory Management System.
Intuitive point-and-click ad generation for each classified marketplace.
Quickly understand which vehicles have live ads and which don’t.
Post up to 50 Craigslist ads at a time!
www.LotVantage.com
Sales: (866) 881-3229
Product Overview: Point & Click Syndication
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Eliminate unnecessary re-keying
of vehicle information.
LotVantage automatically formulates advertisements for dealers.
www.LotVantage.com
Sales: (866) 881-3229
How It Works: Craigslist Posting
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LotVantage makes it simple to post an ad to Craigslist.
We provide a single interface to post the inventory you want,
using professional ad templates with integrated call tracking
and payment methods.
Select the vehicle to
Advertise then
choose Craigslist
from the Dropdown
Review/Select up to
50 Vehicles to
queue up
Easy as 1, 2, 3
Post Ads!
Use Smart View to maximize Craigslist results using business intelligence.
www.LotVantage.com
Sales: (866) 881-3229
Product Overview: Craigslist Hands-Free Posting
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LotVantage can post Craigslist ads
on behalf of the dealer.
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Additional cost per dealer: $1 per ad
Monthly Budget Manager
Forward leads to dealers CRM
Includes Backpage ads
www.LotVantage.com
Sales: (866) 881-3229
Product Overview: Craigslist Ads
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Every ad is unique.
100s of template combinations
keep ads fresh.
Multiple photo overlay options
Up to 24 photos
Call Tracking Number
Embedded URL to Landing Page
Every ad created by LotVantage
automatically loads a unique call
tracking number and URL.
Searchable info
www.LotVantage.com
Sales: (866) 881-3229
Product Overview : eBay Motors
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Dealers can create an eBay Auction
or Buy-It-Now in less than 2 minutes.
• Intuitive point-and-click listing builder.
• Eliminated unnecessarily rekeying (Photos and vehicle info prepopulated).
• Multiple eBay ad templates to choose.
• Dealers can enhance branding via templates, banners, and colors.
• Easily create and manage multiple auctions at one time.
• Communicate directly with buyers within the app.
• Our software is an eBay Certified Solution Provider.
• A passenger vehicle sells every 2 minutes.
• A Ford Mustang sells every 44 minutes.
• A Classic Car (20 years and older) sells every 5 minutes.
www.LotVantage.com
Sales: (866) 881-3229
Product Overview : eBay Local
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• Post your entire inventory on eBay.
• Buyers within 200 miles of your dealership see
your entire inventory.
• Offer shoppers two choices – “Make an Offer”
or “Contact Seller”.
• Sell late-model vehicles to buyers in your
backyard.
• It’s a new way to sell, without changing how you
normally do business.
www.LotVantage.com
Sales: (866) 881-3229
Product Overview: eBay Classifieds
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Post up to 25 ads per day to eBay Classifieds.
Ads active for 60 days.
Just seconds to create an ad.
Ads link to Landing Page.
Embedded Call Tracking .
Shoppers share vehicles via Email, Text,
Facebook, & Twitter.
www.LotVantage.com
Sales: (866) 881-3229
Product Overview: Social Media
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LotVantage allows Auto dealers to put their
Facebook and Twitter on autopilot.
www.LotVantage.com
Sales: (866) 881-3229
Product Overview: Social Media
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Increase your Social Media relevance &
followers.
Create sales from followers!
• Auto-post inventory announcements
(filtered by: New, Pre-owned, price ranges,
new on lot, and more.)
• For those that have our YouTube product,
we post inventory videos right to your page.
• Auto-post industry related articles (via: Car
and Driver, MotorTrend, Edmunds,
Autoweek and more; Dealers select their
sources.)
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• Filter article topics related to Reviews,
Safety, Industry Trends, and more.
• You decide the posting schedule & how
often to connect to your audience.
• Every Inventory tweet has a #hashtag to
increase Twitter search visibility.
www.LotVantage.com
Sales: (866) 881-3229
Product Overview: Social Media
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Automotive dealers can sync current inventory
on their Facebook page.
Put your inventory in front of 500 million
Facebook users.
When your social media token is set, a social widget
automatically appears on your web display and vehicle
specific landing page (VSLP).
Now visitors to your page can access
your social media channels instantly.
www.LotVantage.com
Sales: (866) 881-3229
Product Overview: Real Time Lead Capture
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Click traffic is routed to a customized Landing Page
for respective vehicle. Each page includes:
- Info request
- Credit App
- Trade-in
- Phone tracking number
Leads Report captures all Phone Calls & Form Submits.
- Name
- Contact info
- Vehicle
- Ad source
- Phone recording
- Leads can also be exported to CRM
www.LotVantage.com
Sales: (866) 881-3229
Case Studies: (May 22, 2014 to August 22, 2014)
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M Sport Motors – Walnut Creek, CA
Products utilized: Craigslist, Backpage, and Social Media
Craigslist ads:
882
Leads:
659
Friendly Ford – Crosby, TX
Products utilized: Craigslist, Backpage, and Social Media
Craigslist ads:
556
28
Backpage ads:
Leads:
Simply put…
Dealers who use our product
Get results!
753
European Masters – Great Neck, NY
Products utilized: Craigslist, Backpage, and Social Media
3157
Craigslist ads:
YouTube
Videos Posted:
Leads:
204
2254
www.LotVantage.com
Sales: (866) 881-3229
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SIMPLE. EFFICIENT. EFFECTIVE.
THE PERFECT SOLUTION.
Headquarters: Tampa
You can find more information at:
www.LotVantage.com
Nicole Puglisi
Sales Manager
(813) 549-8186 – Direct
npuglisi@LotVantage.com
www.LotVantage.com
Sales: (866) 881-3229