Economic Research Report- Nov. 2, 2015

Transcription

Community and Economic Profile
Advisory Committee Meeting - Colebrook, NH
November 2, 2015
Molly Donovan, State Specialist, Community Development
Brendan Prusik, Extension Field Specialist, Community and Economic Development – Lancaster
Geoff Sewake, Extension Field Specialist, Community and Economic Development – North
Haverhill, NH
UNH Cooperative Extension is an equal opportunity educator and employer. UNH, U.S. Department of Agriculture and N.H. counties
cooperating.
The Region as defined by
the Advisory Committee
on September 28th.
November 2,
2015
Mind mapping
results.
November 2, 2015
Unique?
Key Informant Interviews:
Value about the Region
Natural resources, people,
quality of life, Proximity to
Canada
Natural Environment: wild nature, outdoor recreation,
wildlife, scenic beauty
People: Neighbors helping neighbors, connecting with
family and people
Sense of Community: quiet, calm, simple, tranquil, closeknit, hardworking, small town
Vibrant and Resilient Economy: Define
 Diversity of Jobs and Businesses: Local
 Good Paying Jobs: decent wages, keep young people,
stable jobs with benefits
 Local Business: small business, working together,
willing to change, flexible
 Main Streets are attractive: people want to shop,
activity, attractive
 Natural Resources: tourism, sustainable
Vibrant and Resilient Economy – what is in
place now?
 Friendly, welcoming community
 Good education system
 Health care, effective local government, effective
organizations, strong leadership
 Infrastructure
 Natural resources, hiking, parks, ATV system,
recreation
Opportunities
Recreation, Tourism, The Balsams, Hospitality industry,
Agriculture, Manufacturing, Entrepreneurism
Regional marketing, coordinated signage, towns promote
economic development
Challenges
 Cost of energy and utilities
 High taxes
 Jobs: Low paying, lack of jobs, match right job with right
person, rebuild blue collar jobs
 Worker training, trades, school preparation,
 Tourism is seasonal: weather, off-season
 Attitude: Feeling defeated, don’t want to change
 Loss of young people, brain drain,
 Training for entrepreneurs, funding for businesses
 Substance abuse
Workforce:
Opportunities
Balsams, hospitality, farming, manufacturing
Engage young people through social events
Skill building from high school on
Concerns
Lack of jobs
Low paying jobs, lack of opportunity to move up, lack of training
High taxes
Balsams - Workforce will compete for Balsams jobs, not qualified
Small Changes with Big Impact
 Main Street project
 Act as a region – all towns working together
 Beautify community spaces, green spaces
 Local goods
 Looking for big changes!
Resonate with you?
SUMMARY:
 Diversified economy
 Worker training
 Local, Small Business, Entrepreneurship
 Cooperative, collaboration within the region
A brief look at the Region’s retail sector.
Analysis focused on four retail hubs in the Region as identified by the Advisory
Committee on September 28th.
• Canaan-Stewartstown
• Colebrook
• Errol
• Pittsburg
Each retail hub was evaluated at three drive time distances, 10 minutes, 20 minutes and 45
minutes. Drive times allow us to see opportunities in retail for a hub based on a consumer’s
willingness to travel.
November 2,
2015
Why should you read this report and what should you be
aware of?
•
If you’re wondering what other opportunities in retail there might be in your Region,
this is a great starting point.
• Analysis lets you review retail need based on hubs and drive times from each hub.
Things to be aware of about analysis:
• Based in part on credit card data (which some businesses in the Region do not have);
• Does not include Canadian data;
• If a community is too small, law may prohibit the use of sales information (see Errol);
and
• Does not replace the necessary boots-on-the-ground research.
November 2,
2015
Example: CanaanStewartstown Hub
and Drive Times.
•
10-minute drive time reaches
part of Colebrook.
• 20-minute drive time
includes Colebrook and
Pittsburg.
• 45-minute drive time reaches Island
Pond, VT, Errol and the northern
portion of Northumberland
(Groveton).
November 2,
2015
Colebrook Hub
and Drive Times.
•
parts of Canaan-Stewartstown.
• 20-minute drive time
includes Stratford.
• 45-minute drive time reaches
Island Pond, VT, Errol and
Northumberland (Groveton).
November 2,
2015
Errol Hub and
Drive Times.
•
10- and 20-minute drive times do
not reach far beyond Errol.
• 45-minute drive time reaches
Canaan- Stewartstown, Colebrook,
parts of Northumberland (Groveton)
and the northern portion of Berlin.
November 2,
2015
Pittsburg Hub
and Drive Times.
•
Beecher Falls (Canaan).
• 20-minute drive time includes
Canaan- Stewartstown.
• 45-minute drive time Colebrook
and Stratford.
November 2,
2015
Great North Woods Region
RETAIL ANALYSIS
Presented to:
Community & Economic Profile Project Committee
October 19, 2015
For more information on this report contact:
Dr. Charlie French, Program Leader
Community and Economic Development
University of New Hampshire Cooperative Extension
603-862- 0316
Taylor Hall, 59 College Road, Durham, NH 03824
Charlie.french@unh.edu
UNH Cooperative Extension is an equal opportunity educator and employer. UNH, U.S. Department of
Agriculture and N.H. counties cooperating.
Table of Contents
Introduction............................................................................................................................................ 1
Geographic Region.................................................................................................................................. 1
Additional Bounds................................................................................................................................... 1
Demographics ......................................................................................................................................... 2
Retail Leakage Analysis & Tapestry Segmentation Summary .............................................................. 4
Retail Leakage Analysis ........................................................................................................................... 4
Canaan-Stewartstown Hub ..................................................................................................................... 5
Colebrook Hub ........................................................................................................................................ 8
Errol Hub ............................................................................................................................................... 11
Pittsburg Hub ........................................................................................................................................ 14
Tapestry Segmentation Summary ........................................................................................................ 17
Appendices ........................................................................................................................................... 42
About the data:
Esri is a mapping and data analysis corporation. They are most known for their Geographic
Information Systems software, commonly known as ArcGIS. It is the industry standard for mapping
and spatial analysis. The data in this Report is from one of Esri’s proprietary data services, Business
Analyst. The service gathers data from a number of sources, including the US Census, and other
private data research companies, such as GfK MRI (http://www.mri.gfk.com/en/gfk-mri.html) and
Dun & Bradstreet (http://www.dnb.com/).
Please note, unless otherwise noted all maps and figures are copyright of Esri.
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Introduction.
GEOGRAPHIC REGION.
When considering a community or economic profile
process, it’s important to establish bounds. Bounds can
help refine and better define unique challenges and
opportunities that otherwise might not have otherwise
been uncovered. Geography is one method of defining a
project’s bounds. For the purposes of this Community
and Economic Profile Project, the members of the
Project Committee discussed and established the
following geographic bounds. Generally speaking, the
Region spans north to south from the Canadian border,
to the Stratford-Northumberland (Groveton) town line,
and west to east from the Avrill-Canaan/Lemington
town line to the New Hampshire-Maine state line. See
Table 1 and Map 1. This region, for the purposes of
discussion, is hereafter referred to as the Great North
Woods Region.
TABLE 1. GREAT NORTH WOODS REGION.
COMMUNITY
Atkinson & Gilmanton
Bloomfield
Brunswick
Canaan
Clarksville
Colebrook
Columbia
Dix's Grant
Dixville
Errol
Erving's Location
Lemington
Millsfield
Odell
Pittsburg
Second College Grant
Stewartstown
Stratford
Wentworth's Location
STATE
NH
VT
VT
VT
NH
NH
NH
NH
NH
NH
NH
VT
NH
NH
NH
NH
NH
NH
NH
MAP 1. GREAT NORTH WOODS REGION &
POPULATION.
Please note, the Great North Woods is colloquially
used to describe the northern portions of Maine,
New Hampshire, New York and Vermont, as well as
parts of Quebec; this Project’s Region, although
referred to as the Great North Woods Region, only
speaks to the communities listed in Table 1.
Major travel within the Region is facilitated from
north-south by US Route 3 in New Hampshire, NH
Route 16 & 145 in New Hampshire, and VT Route
102 in Vermont. Major east-west travel is facilitated
by VT Route 114 in Vermont, and NH Route 26 in
New Hampshire.
ADDITIONAL BOUNDS.
Map by Mason Twombly
To additionally facilitate an understanding of the
Great North Woods Region, this Report also looks at
the Region at other geographic levels: town, county,
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state and hub. Hubs are locations identified by the Project Committee as places within the Region
where residents and visitors travel for some of their retail shopping and services. These locations are
Canaan-Stewartstown, Colebrook, Errol and Pittsburg. A hub level analysis in used in the Retail
Leakage Analysis section, see page 4.
DEMOGRAPHICS.
According to the US Census and
projected estimates, the Great North
Woods Region has a current population
of around 7,729. When compared to the
Region’s population in 2000, it’s seen a
decrease of about 3.6%. Future
population change for the Region from
2015 to 2020 is estimated at around
+0.2%. When compared to the Region’s
respective counties, Essex County, VT
and Coos County, we find the current
population size and decrease to be most
similar to Essex County, VT with a
population of 6,309, and decrease of
2.4%. See Table 2.
With the exception of Errol (est. pop.
281), located in the southeast corner of
the Region, much of the population is
located along the Connecticut River
Valley.
TABLE 2. POPULATION TRENDS.
LOCATION
Atkinson and
Gilmanton Academy
grant
Bloomfield town, VT
Brunswick town, VT
Canaan town, VT
Clarksville town
Colebrook town
Columbia town
Dixs grant
Dixville township
Errol town
Ervings location
Lemington town, VT
Millsfield township
Odell township
Pittsburg town
Second College grant
Stewartstown town
Stratford town
Wentworth location
Great N. Woods
Region
Essex County, VT
Coos County
Vermont
New Hampshire
EST. POP.
CHANGE 2000 TO
PRESENT
None
EST. POP.
2015
None
PROJECTED
POP. CHANGE
2015 TO 2020
None
3.3%
3.7%
-9.8%
-7.0%
-0.9%
0.9%
0.0%
-14.3%
-11.6%
None
3.0%
-11.5%
-20.0%
-2.1%
None
221
112
989
251
2,369
734
1
12
281
None
104
22
4
887
None
-0.9%
-0.9%
0.0%
-3.2%
2.0%
-1.6%
0.0%
-8.3%
-1.4%
None
-1.0%
0.0%
0.0%
1.7%
None
-0.8%
-10.8%
-10.8%
-3.6%
974
736
32
7,729
-1.6%
-0.4%
-3.1%
0.2%
-2.4%
-0.2%
2.8%
6.5%
6,309
33,999
637,849
1,345,926
-1.0%
0.0%
2.1%
2.4%
The top four population centers in the
Region are Colebrook with an estimated
2,369 residents, followed by Canaan, VT
with 989, Stewartstown at 974, and Pittsburg with 887. Every community is expected to lose or have
no population change by 2020 except for Colebrook (+2.0%) and Pittsburg (+1.7%). See Table 2.
The median age for the Region is estimated at around 50.8, with approximately 21% of the
population 65 and older. When compared to Essex County, VT and Coos County, the Regional median
age is a couple years higher and carries about 1.5% more folks 65 and older. However, the population
age difference is perhaps most telling when compared to the states of Vermont and New Hampshire,
where the median age is estimated at 42.8 and 42.4, respectively. Furthermore, they percent of
population 65 and older in Vermont and New Hampshire is 14.6% and 13.5%, respectively. Of the top
four population centers in the Region, Colebrook, has the lowest median age at around 47.8, and
Canaan, VT has the lowest percent of folks 65 and older, at 17.1%. See Table 3, on the following page.
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TABLE 3. MEDIAN AGE AND PERCENT OF POPULATION 65 AND OLDER.
VERMONT
COMMUNITIES
% 65+ (2010)
2015 EST.
MEDIAN AGE
NEW
HAMPSHIRE
COMMUNITIES
% 65+ (2010)
2015 EST.
MEDIAN AGE
NEW
HAMPSHIRE
COMMUNITIES
, CONTINUED
% 65+ (2010)
2015 EST.
MEDIAN AGE
REGIONAL
OVERVIEW
% 65+ (2010)
2015 EST.
MEDIAN AGE
Bloomfield
town, VT
19.0%
Brunswick
town, VT
16.1%
Canaan
town, VT
17.1%
Lemington
town, VT
29.8%
53.5
53.8
50.8
53.5
Clarksville
town
Colebrook
town
Columbia
town
Dixs grant
Dixville
township
Errol town
Ervings
location
25.7%
19.6%
21.9%
None
25.0%
25.1%
None
None
57.5
47.8
51.9
None
60
52.3
None
Millsfield
township
Odell
township
Pittsburg
town
Second
College
grant
Stewartstown
town
Stratford
town
Wentwort
h location
4.3%
None
28.0%
None
21.4%
18.6%
12.1%
51.3
None
55.9
None
48
49.6
53.8
Great N.
Woods Region
21.0%
Essex
County, VT
19.3%
Coos
County
19.4%
50.8
49.4
47.4
Atkinson and
Gilmanton
Academy grant
None
14.6%
New
Hampshire
13.5%
42.8
42.4
Vermont
TABLE 4. 2015 MEDIAN HOUSEHOLD INCOME REGIONAL OVERVIEW.
In terms of income, the Region has an
estimated median household income of
REGIONAL OVERVIEW
MEDIAN HOUSEHOLD
INCOME
$38,026 which is better than Essex County, VT
Great N. Woods Region
$38,026
($36,627), but somewhat lower than Coos
Essex County, VT
$36,627
County ($39,182). When compared to the states Coos County
$39,182
Vermont
$54,155
of Vermont and New Hampshire, the Region’s
New Hampshire
$64,044
median household income falls to around 70%
and 60% of the statewide household
TABLE 5. 2015 EDUCATIONAL ATTAINMENT REGIONAL OVERVIEW.
income, respectively. See Table 4.
HIGH
When looking at the top three employment
sectors, the Region and their respective
counties reflect what appears to be a
Vermont and New Hampshire trend of
Services as the #1 employer, followed by
Manufacturing at #2, and Retail at #3.
Although there is some localized
community variation, the overall Region
reflects this industry employment trend.
REGIONAL
OVERVIEW
Great N.
Woods
Region
Essex
County, VT
Coos
County
Vermont
SCHOOL
DIPLOMA
OR
EQUIVOLENT
SOME
COLLEGE
ASSOC. OR
BACH.
DEGREE
GRAD/PROF.
DEGREE
40.70%
18.20%
20.10%
5.80%
42.70%
16.70%
19.00%
4.50%
38.20%
20.70%
21.70%
6.50%
30.40%
16.90%
29.50%
14.60%
New
Hampshire
29.10%
19.60%
31.50%
12.70%
In terms of educational attainment, within
the Region, around 40.7% have a high
school diploma, GED or equivalent, 18.2% have some college, 20.1% have an associates or bachelor’s
degree and 5.8% have a graduate or other professional degree. A comparison to Essex County, VT,
Coos County, and the states of Vermont and New Hampshire can be found in Table 5.
3|Page
Retail Leakage Analysis & Tapestry Segmentation Summary.
RETAIL LEAKAGE ANALYSIS.
A retail leakage analysis is useful in identifying areas within a trade area where there may be an
opportunity to develop certain retail or services. The full analysis is available in the Appendices.
Retail leakage is a measure of the relationship between supply and demand that ranges from +100
(total leakage) to -100 (total surplus). A positive value represents leakage of retail opportunity
outside the trade area. A negative value represents a surplus of retail sales, a market where
customers are drawn in from outside the trade area. The Retail Gap represents the difference
between Retail Potential and Retail Sales.
In order to develop an analysis, you have to delineate a trade area. A trade area can be any
geography, but is most useful when constrained to a local area. Meaning, any retail or services
accessed outside the local area are ‘leaked’ to places outside the area (i.e. money spent outside the
region, not in it). As an example, if ‘X trade area’ had an identified leakage of $2,000,000 in FullService Restaurants, it could mean that there might be an opportunity to develop additional FullService Restaurants within ‘X trade area’.
For the purpose of this analysis, the Project Committee was asked to identify local trade areas within
the Region. The locations identified were Canaan-Stewartstown, Colebrook, Errol and Pittsburg. We
will refer to these locations as Hubs. In addition, because driving can greatly effect a person’s
willingness to access retail shopping and services, we conducted this analysis at three drive time
intervals for each Hub, first at 10 minutes, then at 20 minutes and finally at 45 minutes. A drive time
interval is the distance a person can drive from a location within a certain amount of time. We chose
a maximum of 45 minutes because of its reasonableness in terms of drive time to access retail and
services. While it is true people within the Region travel for even longer periods of time to access
retail and services, identifying retail and services that don’t currently exist within a 45 minute drive
can highlight areas where there might be opportunities to expand local retail shopping and services.
It is important to note, this analysis is based in part on credit card data (which some businesses in the
Region do not have) and does not include Canadian data---meaning this analysis is really only
designed to provide a basic picture of leakage. That said, this analysis is very useful for starting a
conversation about future retail and service development, and when combined with on-the-ground
research, can be a useful tool in identifying areas of need within the retail and service industries.
4|Page
CANAAN-STEWARTSTOWN HUB.
The Canaan-Stewartstown area was identified as a retail and services hub within the Region.
Although not all the retail and services needs are met within this Hub, some are. As noted earlier, the
retail leakage analysis examines each hub based on three different drive times, 10-, 20- and 45minute increments. Again, although this drive time includes Canada, the data drawn for the analysis
does not include Canadian information. See Map 2, below.
MAP 2. CANNAN-STEWARTSTOWN HUB.
As you can see in Map 2, the 10-minute drive time reaches part of Colebrook, the 20-minute drive
time includes Colebrook and Pittsburg, and the 45-minute drive time reaches Island Pond, VT, Errol
and the northern portion of Northumberland (Groveton).
5|Page
According to the retail leakage analysis, at a 10-minute drive time, there’s opportunity in a number of
sectors including Building Materials, Garden Equipment & Supply Stores. See Figure 1.
FIGURE 1. CANAAN-STEWARTSTOWN RETAIL LEAKAGE, 10-MINUTE DRIVE TIME.
According to the retail leakage analysis, at a 20-minute drive time, there are fewer opportunities, but
still include Building Materials, Garden Equipment & Supply Stores. See Figure 2.
According to the retail leakage analysis, at a 45-minute drive time, there are even fewer
opportunities, but again, still includes Building Materials, Garden Equipment & Supply Stores. See
Figure 3 on the following page.
6|Page
7|Page
COLEBROOK HUB.
The Colebrook area was identified as the major retail and services hub within the Region. Although
not all the retail and services needs are met within this Hub, many are. As noted earlier, the retail
leakage analysis examines each hub based on three different drive times, 10-, 20- and 45-minute
increments. Again, although this drive time includes Canada, the data drawn for the analysis does not
include Canadian information. See Map 3, below.
MAP 3. COLEBROOK HUB.
As you can see in Map 3, the 10-minute drive time reaches parts of Canaan-Stewartstown, the 20
minute drive time includes Stratford, and the 45 minute drive time reaches Island Pond, VT, Errol and
Northumberland (Groveton).
8|Page
According to the retail leakage analysis, at a 10-minute drive time, there’s opportunity in a number of
sectors including Food & Beverage Stores. See Figure 4.
FIGURE 4. COLEBROOK RETAIL LEAKAGE, 10-MINUTE DRIVE TIME.
According to the retail leakage analysis, at a 20-minute drive time, there are fewer opportunities, but
include Health & Personal Care Stores. See Figure 5.
opportunities, but again, still includes Health & Personal Care Stores. See Figure 6 on the following
page.
9|Page
10 | P a g e
ERROL HUB.
The Errol area was identified as a retail and services hub within the Region, and is the most isolated
from the rest of the Region as it is located on the eastern side of the Dixville Notch. According to the
retail leakage analysis, there seems to be substantial opportunity to expand within this Hub. As noted
earlier, the retail leakage analysis examines each hub based on three different drive times, 10-, 20and 45-minute increments. See Map 4, below.
MAP 4. ERROL HUB.
As you can see in Map 4, the 10- and 20-minute drive times do not reach far beyond Errol. However
the 45-minute drive time reaches Canaan-Stewartstown, Colebrook, parts of Northumberland
(Groveton) and the northern portion of Berlin.
11 | P a g e
According to the retail leakage analysis, at a 10- and 20-minute drive times, there appear to be many
opportunities. However, please note this data has its limitations, as it seems LL Cote and a few other
businesses are not taken into consideration by this analysis. This could be related to reporting errors
or other unforeseen data anomalies. That said, a boots-on-the-ground analysis may reveal retail and
service opportunities, even when taking the missing businesses into consideration. See Figure 7 & 8.
FIGURE 7. ERROL RETAIL LEAKAGE, 10-MINUTE DRIVE TIME.
According to the retail leakage analysis, at a 45-minute drive time, the data seems to be more
reliable, noting fewer opportunities. This area includes a multitude of larger retail and service areas
including Canaan-Stewartstown, Colebrook, parts of Northumberland (Groveton), and the northern
portion of Berlin. See Figure 9 on the following page.
12 | P a g e
13 | P a g e
PITTSBURG HUB.
The Pittsburg area was identified as a retail and services hub within the Region. Although not all the
retail and service needs are met within this Hub, some are. As noted earlier, the retail leakage
analysis examines each hub based on three different drive times, 10-, 20- and 45-minute increments.
Again, although this drive time includes Canada, the data drawn for the analysis does not include
Canadian information. See Map 5, below.
MAP 5. PITTSBURG HUB.
As you can see in Map 5, the 10-minute drive time interestingly reaches part of Beecher Falls
(Canaan), the 20 minute drive time includes Canaan-Stewartstown, and the 45 minute drive time
Colebrook and Stratford.
14 | P a g e
According to the retail leakage analysis, at a 10-minute drive time, there are a number of
opportunities including General Merchandise Stores. See Figure 10.
FIGURE 10. PITTSBURG RETAIL LEAKAGE, 10-MINUTE DRIVE TIME
According to the retail leakage analysis, at a 20-minute drive time, there are slightly fewer
opportunities, but still include General Merchandise Stores. See Figure 11.
FIGURE 11. PITTSBURG RETAIL LEAKAGE, 20-MINUTE DRIVE TIME
opportunities, but again, still includes General Merchandise Stores. See Figure 12 on the following
page.
15 | P a g e
FIGURE 12. PITTSBURG RETAIL LEAKAGE, 45-MINUTE DRIVE TIME.
16 | P a g e
TAPESTRY SEGMENTATION SUMMARY
A tapestry segmentation summary provides an overview of the types of consumer that live within a
specified are. These profiles are developed by Esri based on credit card purchasing data. These
profiles generalize consumer lifestyles based on their purchases. These profiles are often used by
corporations to market and sell their products. From a community’s perspective, these profiles can
provide some insight into how retailers and other outsiders might view your region. The #1 tapestry
segmentation within the Region is Small Town Simplicity. However, as you can see in Table 6, the
tapestry segmentation varies by community.
For a description of each segment, see the following pages.
TABLE 6. TAPESTRY SEGMENTATION SUMMARY.
LOCATION
Atkinson and Gilmanton Academy grant
Bloomfield town, VT
Brunswick town, VT
Canaan town, VT
Clarksville town
Colebrook town
Columbia town
Dixs grant
Dixville township
Errol town
Ervings location
TAPESTRY
SEGMENTATION 1ST
None
Rural Resort Dwellers
Heartland Communities
Small Town Simplicity
The Great Outdoors
None
Lemington town, VT
Millsfield township
Odell township
Pittsburg town
Second College grant
Stewartstown town
Stratford town
Wentworth location
Great N. Woods Region
Essex County, VT
Coos County
Vermont
New Hampshire
Rooted Rural
None
Rooted Rural
Rooted Rural
Salt of the Earth
The Great Outdoors
The Great Outdoors
17 | P a g e
LifeMode Group: Hometown
12C
Households: 2,305,000
Average Household Size: 2.25
Median Age: 40.0
Median Household Income: $27,000
WHO ARE WE?
OUR NEIGHBORHOOD
SOCIOECONOMIC TRAITS
Small Town Simplicity includes young families
and senior householders that are bound by
community ties. The lifestyle is down-to-earth
and semirural, with television for entertainment
and news, and emphasis on convenience for
both young parents and senior citizens. Residents
embark on pursuits including online computer
games, scrapbooking, and rural activities like
hunting and fishing. Since almost 1 in 4
households is below poverty level, residents
also keep their finances simple—paying bills
in person and avoiding debt.
• They reside in small towns or semirural
neighborhoods, mostly outside
metropolitan areas.
• Education: 65% with high school diploma or
some college.
• Homes are a mix of older single-family
houses (61%), apartments, and mobile homes.
• Labor force participation lower at 51% (Index 81),
which could result from lack of jobs or retirement.
• A majority, 51%, of homes are
owner occupied. (Index 80).
• Income from wages and salaries (Index 82), Social
Security (Index 142) or retirement (Index 112),
increased by Supplemental Security Income (Index 203).
• Median home value of $88,000 is about
half the US median.
• Average rent is $600 (Index 62).
• This is an older market, with almost half of
the householders aged 55 years or older,
and predominantly single-person households
(Index 139).
• Unemployment higher at 11.9% (Index 138).
• Price-conscious consumers that shop accordingly,
with coupons at discount centers.
• Connected, but not to the latest or greatest gadgets;
keep their landlines.
• Community-orientated residents;
more conservative than middle-of-the-road.
• Rely on television or newspapers to stay informed.
TAPESTRY
TM
SEGMENTATION
esri.com/tapestry
Note: The Index represents the ratio of the segment rate to the US rate multiplied by 100.
Consumer preferences are estimated from data by GfK MRI.
12C
TAPESTRY
SEGMENTATION
esri.com/tapestry
AGE BY SEX (Esri data)
RACE AND ETHNICITY (Esri data)
INCOME AND NET WORTH
Median Age: 40.0 US: 37.6
The Diversity Index summarizes racial and ethnic diversity. The index
shows the likelihood that two persons, chosen at random from the
same area, belong to different race or ethnic groups. The index
ranges from 0 (no diversity) to 100 (complete diversity).
Net worth measures total household assets (homes, vehicles,
investments, etc.) less any debts, secured (e.g., mortgages)
or unsecured (credit cards). Household income and
net worth are estimated by Esri.
| Indicates US
85+
80–84
75–79
70–74
65–69
60–64
55–59
50–54
45–49
40–44
35–39
30–34
25–29
20–24
15–19
10–14
5–9
<5
TM
Diversity Index: 49.1 US: 62.1
Hispanic*
9.5%
Multiple
2.9%
Other
3.8%
Asian and
Pac. Island
American
Indian
Median Household Income
$27,000
0
1.2%
13.1%
4%
0
4%
Male
$90k
$120k+
$300k
$400k+
77.3%
0
8%
Female
$60k
$14,000
White
8%
$30k
Median Net Worth
1.6%
Black
US Median $51,000
0
20%
40%
* Hispanic can be of any race.
60%
US Median $71,000
80%
0
US Average
$100k
$200k
AVERAGE HOUSEHOLD BUDGET INDEX
OCCUPATION BY EARNINGS
The index compares the average amount spent in this market’s household budgets for
housing, food, apparel, etc., to the average amount spent by all US households. An index
of 100 is average. An index of 120 shows that average spending by consumers in this market
is 20 percent above the national average. Consumer expenditures are estimated by Esri.
The five occupations with the highest number of workers in the market are displayed
by median earnings. Data from the Census Bureau’s American Community Survey.
53
Housing
$35,000
Production
Median Earnings
57
Food
35
Apparel & Services
Transportation
58
Health Care
59
Entertainment &
Recreation
57
Education
50
Pensions &
Social Security
50
0
$25,000
Sales and Related
$15,000
Office and
Administrative Support
Food Preparation
and Serving Related
$5,000
54
Other
Transportation and
Material Moving
0
50
100
150
200
250
300
350
50,000
150,000
Workers ( Age 16+)
250,000
350,000
12C
TAPESTRY
MARKET PROFILE
TM
SEGMENTATION
esri.com/tapestry
HOUSING
(Consumer preferences are estimated from data by GfK MRI)
Median home value is displayed for markets that are primarily
owner occupied; average rent is shown for renter-occupied markets.
Tenure and home value are estimated by Esri. Housing type and average
rent are from the Census Bureau’s American Community Survey.
• Small Town Simplicity features a semirural lifestyle, complete with trucks
(domestic, of course), ATVs, and vegetable gardens.
• Hunting, fishing, and target shooting are favorite pastimes.
• A large senior population visit doctors and health practitioners regularly.
• However, a largely single population favors convenience over cooking—frozen meals
and fast food.
• Home improvement is not a priority, but vehicle maintenance is.
Own
50.9%
Typical Housing:
Home
Ownership
US Percentage:
63.6% Own
36.4% Rent
Rent
49.1%
Single Family
Median Value:
$88,000
US Median: $177, 000
POPULATION CHARACTERISTICS
ESRI INDEXES
Total population, average annual population change since Census 2010, and average
density (population per square mile) are displayed for the market relative to the size
and change among all Tapestry markets. Data estimated by Esri.
Esri developed three indexes to display average household wealth, socioeconomic status,
and housing affordability for the market relative to US standards.
900,000
Population
11,000,000
0
5,424,000
-0.5%
Population Growth (Annual %)
Wealth Index
3.0%
0
0.1%
Population
0
350
68
Socioeconomic Status Index
Density (Persons per sq. mile)
1000
87
350
41
25,000
0
160
Housing Affordability Index
350
12C
TAPESTRY
SEGMENTATION
esri.com/tapestry
SEGMENT DENSITY
This map illustrates the density and
distribution of the Small Town Simplicity
Tapestry Segment by households.
High
Low
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or registered marks of Esri in the United States, the European Community, or certain other jurisdictions. Other companies and
products or services mentioned herein may be trademarks, service marks, or registered marks of their respective mark owners.
G62222
ESRI2C7/14dl
TM
For more information
1-800-447-9778
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LifeMode Group: Cozy Country Living
6E
Median Age: 52.4
WHO ARE WE?
OUR NEIGHBORHOOD
Although the Great Recession forced many owners of second
homes to sell, Rural Resort Dwellers residents remain an
active market, just a bit smaller. These communities are
centered in resort areas, many in the Midwest, where the
change in seasons supports a variety of outdoor activities.
Retirement looms for many of these blue collar, older
householders, but workers are postponing retirement or
returning to work to maintain their current lifestyles.
Workers are traveling further to maintain employment.
They are passionate about their hobbies, like freshwater
fishing and hunting, but otherwise have very simple tastes.
• Housing is owner-occupied, single-family
homes, with some mobile homes. A strong
market for second homes, these rural areas
provide affordable homes valued at 8% less
than the US median home value. Over half
of the housing units are vacant due to a
high seasonal vacancy rate.
• Rural Resort Dwellers residents are close to
retirement. They’ve accumulated wealth
and begun to shift their portfolios to low-risk
assets. These active residents continue
to work in skilled occupations.
• In this older market, 42% of households
consist of married couples with no children
at home, while another 28% are single
person. Married couples with children at
home have older school-age children.
• Set in scenic rural locations with proximity
to outdoor activities, two vehicles are
essential to get around.
TAPESTRY
• Simple tastes and modesty characterize
these blue collar residents. They shop for
timeless, comfortable clothing, but only
when something must be replaced. They
pay little attention to advertising and
usually stick to the brands they know.
• They spend time with their spouses and
also maintain a social calendar.
TM
SEGMENTATION
esri.com/tapestry
6E
TAPESTRY
SEGMENTATION
esri.com/tapestry
| Indicates US
85+
80–84
75–79
70–74
65–69
60–64
55–59
50–54
45–49
40–44
35–39
30–34
25–29
20–24
15–19
10–14
5–9
<5
TM
Hispanic*
4.5%
Multiple
1.8%
Other
1.4%
$46,000
0
0.7%
0
1.5%
Median Net Worth
Black
2.2%
4%
0
4%
Male
$60k
$90k
$120k+
$300k
$400k+
92.4%
0
8%
Female
$30k
$129,000
White
8%
US Median $51,000
Asian and
Pac. Island
American
Indian
20%
40%
60%
US Median $71,000
80%
0
US Average
$100k
$200k
80
Housing
$60,000
88
$50,000
Median Earnings
Food
50
Apparel & Services
91
Transportation
104
Health Care
Entertainment &
Recreation
93
64
Education
Pensions &
Social Security
Construction
and Extraction
$40,000
$30,000
Management
Transportation and
Material Moving
$20,000
Sales and Related
$10,000
Office and
80
92
Other
0
50
0
100
150
200
250
300
350
40,000
80,000
Workers ( Age 16+)
120,000
160,000
6E
TAPESTRY
MARKET PROFILE
TM
SEGMENTATION
esri.com/tapestry
HOUSING
• Residents drive older domestic vehicles and prefer to spend their disposable income on
gear to support their hobbies, which include freshwater fishing, hunting with a rifle or
shotgun, and motorcycling.
• At home, Rural Resort Dwellers residents spend any free time working on their vehicles
and maintaining their gear. They make frequent trips to their local hardware store for parts
and tools. These hands-on consumers are also passionate about vegetable gardening.
• Due to their remote locations, these neighborhoods have satellite dishes. A few residents
still rely on dial-up modems to stay connected. They don’t access the Internet often but
will make online purchases for items difficult to find in nearby stores.
Own
81.8%
• Their taste in TV shows reflects their hobbies—Animal Planet, Discovery Channel,
and the DIY Network.
Typical Housing:
Home
Ownership
US Percentage:
63.6% Own
36.4% Rent
Rent
18.2%
Single Family
Median Value:
$163,000
ESRI INDEXES
900,000
Population
11,000,000
0
2,731,000
-0.5%
350
1000
7
106
Wealth Index
0
Population
350
3.0%
0.4%
0
97
25,000
0
143
350
6E
TAPESTRY
SEGMENTATION
esri.com/tapestry
SEGMENT DENSITY
distribution of the Rural Resort Dwellers
High
Low
G62222
ESRI2C7/14dl
TM
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LifeMode Group: Rustic Outposts
10B
Rooted Rural
Median Age: 44.1
WHO ARE WE?
OUR NEIGHBORHOOD
Rooted Rural is heavily concentrated in the Appalachian
mountain range as well as in Texas and Arkansas. Employment
in the forestry industry is common, and Rooted Rural residents
live in many of the heavily forested regions of the country.
Nearly 9 of 10 residents are non-Hispanic whites. This
group enjoys time spent outdoors, hunting, fishing, or
working in their gardens. Indoors, they enjoy watching
television with a spouse and spending time with their pets.
When shopping, they look for American-made and generic
products. These communities are heavily influenced by
religious faith, traditional gender roles, and family history.
• This market is dominated by married
couples, few with children at home.
• Thrifty shoppers that use coupons
frequently and buy generic goods.
• 80% of homes are owner occupied:
primarily single family (73%) or
mobile homes (23%).
• Far-right political values on religion
and marriage.
• Nearly one in five housing units are
vacant, with a high proportion for
seasonal use.
• Home values are very low—almost half of
owned homes are valued under $100,000.
• Do-it-yourself mentality; grow their own
produce and work on their cars and ATVs.
• Pay bills in person and avoid using the
Internet for financial transactions.
• Often find computers and cell phones too
complicated and confusing.
• Clothes a necessity, not a fashion
statement; only buy new clothes
when old clothes wear out.
TAPESTRY
TM
SEGMENTATION
esri.com/tapestry
10B
TAPESTRY
Rooted Rural
SEGMENTATION
esri.com/tapestry
| Indicates US
85+
80–84
75–79
70–74
65–69
60–64
55–59
50–54
45–49
40–44
35–39
30–34
25–29
20–24
15–19
10–14
5–9
<5
TM
Hispanic*
4.7%
Multiple
1.7%
Other
1.8%
Asian and
Pac. Island
American
Indian
$38,000
0
0.5%
6.0%
4%
0
4%
Male
$90k
$120k+
$300k
$400k+
88.6%
0
8%
Female
$60k
$72,000
White
8%
$30k
Median Net Worth
1.4%
Black
US Median $51,000
0
20%
40%
60%
US Median $71,000
80%
0
US Average
$100k
$200k
65
Housing
$40,000
Construction and Extraction
Median Earnings
74
Food
42
Apparel & Services
78
Transportation
85
Health Care
Entertainment &
Recreation
76
51
Education
Pensions &
Social Security
Production
$30,000
Transportation and Material Moving
$20,000
Office and
Sales and Related
$10,000
66
74
Other
0
50
0
100
150
200
250
300
350
100,000
200,000
Workers ( Age 16+)
300,000
400,000
10B
TAPESTRY
Rooted Rural
MARKET PROFILE
TM
SEGMENTATION
esri.com/tapestry
HOUSING
• They own a riding lawn mower, as well as a garden tiller, and have vegetable gardens.
• Only half of the households have a high-speed Internet connection.
• They use a satellite dish to watch CMT, the History Channel, and
GSN (Game Show Network).
• Pets are popular—dogs, cats, and birds.
• Leisure activities include hunting and fishing.
• They listen to faith-based radio and gospel music.
Own
• Many are on Medicare and frequent the Walmart pharmacy.
80.5%
Typical Housing:
Home
Ownership
US Percentage:
63.6% Own
36.4% Rent
Rent
19.5%
Single Family;
Mobile Homes
Median Value:
$104,000
ESRI INDEXES
900,000
Population
11,000,000
0
6,138,000
-0.5%
Wealth Index
3.0%
0
0.3%
Population
0
350
87
1000
21
350
70
25,000
0
199
350
10B
TAPESTRY
Rooted Rural
SEGMENTATION
esri.com/tapestry
SEGMENT DENSITY
distribution of the Rooted Rural
High
Low
G62222
ESRI2C7/14dl
TM
1-800-447-9778
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6C
The Great Outdoors
Median Age: 46.3
WHO ARE WE?
OUR NEIGHBORHOOD
These neighborhoods are found in pastoral settings
throughout the United States. Consumers are educated
empty nesters living an active but modest lifestyle. Their
focus is land. They are more likely to invest in real estate
or a vacation home than stocks. They are active gardeners
and partial to homegrown and home-cooked meals.
Although retirement beckons, most of these residents still
work, with incomes slightly above the US level.
• Over 55% of households are married-couple
families; 36% are couples with no children
living at home.
• Nearly 60% have attended college
or hold a degree.
• Average household size is slightly
smaller at 2.43.
• Typical of areas with rustic appeal, the
housing inventory features single-family
homes (76%) and mobile homes (16%);
a significant inventory of seasonal housing
is available (Index 398).
• Residents live in small towns and rural
communities throughout the West, South,
and Northeast regions of the country.
• More than half of all homes were
constructed between 1970 and 2000.
TAPESTRY
TM
SEGMENTATION
esri.com/tapestry
• Most households have one or two vehicles;
average travel time to work is slightly higher
(28 minutes) despite a disproportionate
number that work from home (Index 155).
• Unemployment is lower at 8% (Index 88),
but so is labor force participation at 60%.
• Typical of neighborhoods with older
residents, income from retirement and
Social Security is common, but residents
also derive income from self-employment
and investments.
• Residents are very do-it-yourself oriented
and cost conscious.
• Many service their own autos, work on
home improvement and remodeling
projects, and maintain their own yards.
• They prefer domestic travel to trips abroad.
6C
TAPESTRY
The Great Outdoors
SEGMENTATION
esri.com/tapestry
| Indicates US
85+
80–84
75–79
70–74
65–69
60–64
55–59
50–54
45–49
40–44
35–39
30–34
25–29
20–24
15–19
10–14
5–9
<5
TM
Hispanic*
8.0%
Multiple
3.0%
Other
2.6%
Asian and
Pac. Island
American
Indian
$53,000
0
1.6%
2.9%
4%
0
4%
Male
$90k
$120k+
$300k
$400k+
88.1%
0
8%
Female
$60k
$124,000
White
8%
$30k
Median Net Worth
1.8%
Black
US Median $51,000
0
20%
40%
60%
US Median $71,000
80%
0
US Average
$100k
$200k
93
Housing
$70,000
Median Earnings
98
Food
59
Apparel & Services
102
Transportation
111
Health Care
Entertainment &
Recreation
104
82
Education
Pensions &
Social Security
101
0
50
Education, Training,
and Library
$30,000
Construction
and Extraction
Sales and
Related
$10,000
95
Other
Management
$50,000
100
0
150
200
250
300
350
50,000
150,000
Workers ( Age 16+)
Office and
250,000
350,000
6C
TAPESTRY
The Great Outdoors
MARKET PROFILE
TM
SEGMENTATION
esri.com/tapestry
HOUSING
• Satellite dishes and riding lawn mowers are familiar sights in these rural settings,
along with multiple vehicles; four-wheel drive trucks are popular, too.
• Residents are members of AARP and veterans’ clubs and support various civic causes.
• Technology is not central in their lives: light use of Internet connectivity for
shopping and entertainment.
• Most households have pets—dogs or cats.
• Television channels such as CMT, History, and Fox News are popular.
• They enjoy outdoor activities such as hiking, hunting, fishing, and boating.
Own
78.1%
Typical Housing:
Home
Ownership
US Percentage:
63.6% Own
36.4% Rent
Rent
21.9%
Single Family
Median Value:
$189,000
ESRI INDEXES
900,000
Population
11,000,000
0
4,571,000
-0.5%
350
1000
17
108
Wealth Index
0
Population
350
3.0%
0.6%
0
104
25,000
0
146
350
6C
TAPESTRY
The Great Outdoors
SEGMENTATION
esri.com/tapestry
SEGMENT DENSITY
distribution of the The Great Outdoors
High
Low
G62222
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TM
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6F
Median Age: 41.5
WHO ARE WE?
OUR NEIGHBORHOOD
Well settled and close-knit, Heartland Communities are
semirural and semiretired. These older householders are
primarily homeowners, and many have paid off their
mortgages. Their children have moved away, but they have
no plans to leave their homes. Their hearts are with the
country; they embrace the slower pace of life here but
actively participate in outdoor activities and community
events. Traditional and patriotic, these residents support
their local businesses, always buy American, and favor
domestic driving vacations over foreign plane trips.
• Rural communities or small towns
are concentrated in the Midwest,
from older Rustbelt cities to
the Great Plains.
• Retirees in this market depress the average labor
force participation rate to less than 60% (Index 95),
but the unemployment rate is comparable to the US.
• Distribution of household types is
comparable to the US, primarily (but
not the majority) married couples,
more with no children, and a
slightly higher proportion of singles
(Index 112) that reflects the aging
of the population.
• Residents own modest,
single-family homes built
before 1970.
• They own one or two vehicles;
commutes are short (Index 95).
TAPESTRY
TM
• More workers are white collar than blue collar;
more skilled than unskilled.
• The rural economy of this market provides
employment in the manufacturing, construction,
and agriculture industries.
• These are budget savvy consumers; they stick to
brands they grew up with and know the price of
goods they purchase. Buying American is important.
• Daily life is busy, but routine. Working on the
weekends is not uncommon.
• Residents trust TV and newspapers more than
any other media.
• Skeptical about their financial future, they stick
to community banks and low-risk investments.
SEGMENTATION
esri.com/tapestry
6F
TAPESTRY
SEGMENTATION
esri.com/tapestry
| Indicates US
85+
80–84
75–79
70–74
65–69
60–64
55–59
50–54
45–49
40–44
35–39
30–34
25–29
20–24
15–19
10–14
5–9
<5
TM
Hispanic*
6.1%
Multiple
2.0%
Other
2.4%
Asian and
Pac. Island
American
Indian
Black
$39,000
0
0
1.2%
Median Net Worth
4.7%
4%
0
4%
Male
$60k
$90k
$120k+
$300k
$400k+
89.0%
0
8%
Female
$30k
$55,000
White
8%
US Median $51,000
0.8%
20%
40%
60%
US Median $71,000
80%
0
US Average
$100k
$200k
65
Housing
$60,000
72
$50,000
Median Earnings
Food
43
Apparel & Services
74
Transportation
79
Health Care
Entertainment &
Recreation
73
59
Education
Pensions &
Social Security
Management
$40,000
Production
$30,000
Transportation and
Material Moving
$20,000
Sales and Related
$10,000
Office and
66
71
Other
0
50
0
100
150
200
250
300
350
100,000
200,000
300,000
Workers ( Age 16+)
400,000
500,000
6F
TAPESTRY
MARKET PROFILE
TM
SEGMENTATION
esri.com/tapestry
HOUSING
• Traditional in their ways, residents of Heartland Communities choose to bank and
pay their bills in person and purchase insurance from an agent.
• Most have high-speed Internet access at home or on their cell phone but aren’t ready
to go paperless.
• Many residents have paid off their home mortgages but still hold auto loans and
student loans. Noninterest checking accounts are common.
• To support their local community, residents participate in public activities.
• Home remodeling is not a priority, but homeowners do tackle necessary maintenance
work on their cherished homes. They have invested in riding lawn mowers to maintain
their larger yards.
Own
70.3%
Typical Housing:
• They enjoy country music and watch CMT.
Home
Ownership
US Percentage:
63.6% Own
36.4% Rent
Rent
29.7%
Single Family
• Motorcycling, hunting, and fishing are popular; walking is the main form of exercise.
Median Value:
• To get around these semirural communities, residents prefer domestic trucks or SUVs.
$89,000
• They prefer to travel in the US and favor the convenience of packaged deals.
ESRI INDEXES
900,000
Population
11,000,000
0
6,992,000
-0.5%
Wealth Index
3.0%
0
0.1%
Population
0
350
84
1000
93
350
63
25,000
0
216
350
6F
TAPESTRY
SEGMENTATION
esri.com/tapestry
SEGMENT DENSITY
distribution of the Heartland Communities
High
Low
G62222
ESRI2C7/14dl
TM
1-800-447-9778
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esri.com
6B
Salt of the Earth
Median Age: 43.1
WHO ARE WE?
OUR NEIGHBORHOOD
Salt of the Earth residents are entrenched in their traditional,
rural lifestyles. Citizens here are older, and many have
grown children that have moved away. They still cherish
family time and also tending to their vegetable gardens
and preparing homemade meals. Residents embrace the
outdoors; they spend most of their free time preparing for
their next fishing, boating, or camping trip. The majority has
at least a high school diploma or some college education;
many have expanded their skill set during their years of
employment in the manufacturing and related industries. They
may be experts with DIY projects, but the latest technology
is not their forte. They use it when absolutely necessary,
but seek face-to-face contact in their routine activities.
• This large segment is concentrated in the
Midwest, particularly in Ohio, Pennsylvania,
and Indiana.
• Steady employment in construction,
manufacturing, and related service industries.
TAPESTRY
• Due to their rural setting, households own
two vehicles to cover their long commutes,
often across county boundaries.
• Home ownership rates are very high
(Index 132). Single-family homes are
affordable, valued at 25 percent less
than the national market.
• Two in three households are composed
of married couples; less than half have
children at home.
• Completed education: 42% with a
high school diploma only.
• Household income just over the
national median, while net worth is
double the national median.
• Spending time with family their top priority.
• Cost-conscious consumers, loyal to brands
they like, with a focus on buying American.
• Last to buy the latest and greatest products.
• Try to eat healthy, tracking the nutrition
and ingredients in the food they purchase.
TM
SEGMENTATION
esri.com/tapestry
6B
TAPESTRY
Salt of the Earth
SEGMENTATION
esri.com/tapestry
| Indicates US
85+
80–84
75–79
70–74
65–69
60–64
55–59
50–54
45–49
40–44
35–39
30–34
25–29
20–24
15–19
10–14
5–9
<5
TM
Hispanic*
3.5%
Multiple
1.4%
Other
1.2%
Asian and
Pac. Island
American
Indian
$53,000
0
0.6%
0
2.6%
4%
0
4%
Male
$90k
$120k+
$300k
$400k+
93.5%
0
8%
Female
$60k
$134,000
White
8%
$30k
Median Net Worth
0.6%
Black
US Median $51,000
20%
40%
60%
US Median $71,000
80%
0
US Average
$100k
$200k
86
Housing
$70,000
Median Earnings
91
Food
56
Apparel & Services
95
Transportation
102
Health Care
Entertainment &
Recreation
96
80
Education
Pensions &
Social Security
92
0
50
Production
Transportation and
Material Moving
$30,000
Sales and
Related
$10,000
90
Other
Management
$50,000
0
100
150
200
250
300
350
200,000
400,000
Workers ( Age 16+)
Office and
600,000
800,000
6B
TAPESTRY
Salt of the Earth
MARKET PROFILE
TM
SEGMENTATION
esri.com/tapestry
HOUSING
• Outdoor sports and activities, such as fishing, boating, hunting, and
overnight camping trips are popular.
• To support their pastimes, truck ownership is high; many also own an ATV.
• They own the equipment to maintain their lawns and tend to their vegetable gardens.
• Residents often tackle home remodeling and improvement jobs themselves.
• Due to their locale, they own satellite dishes, and many still require dial-up
modems to access the Internet.
• These conservative consumers prefer to conduct their business in person
rather than online. They use an agent to purchase insurance.
Own
83.7%
Typical Housing:
Home
Ownership
US Percentage:
63.6% Own
36.4% Rent
Rent
16.3%
Single Family
Median Value:
$134,000
ESRI INDEXES
900,000
Population
11,000,000
9,180,000
-0.5%
0
Wealth Index
3.0%
0
0.3%
Population
0
350
107
1000
58
350
96
25,000
0
200
350
6B
TAPESTRY
Salt of the Earth
SEGMENTATION
esri.com/tapestry
SEGMENT DENSITY
distribution of the Salt of the Earth
High
Low
G62222
ESRI2C7/14dl
TM
1-800-447-9778
info@esri.com
esri.com
Appendices.
42 | P a g e
Retail MarketPlace Profile
4 Power House Rd, Canaan Town of, Vermont, 05903 2
4 Power House Rd, Canaan Town of, Vermont, 05903
Drive Time: 10 minute radius
Prepared by Esri
Latitude: 44.99565
Longitude: -71.53475
Summary Demographics
2015 Population
2015 Households
2015 Median Disposable Income
2015 Per Capita Income
NAICS
Industry Summary
Total Retail Trade and Food & Drink
Total Retail Trade
Total Food & Drink
Industry Group
Motor Vehicle & Parts Dealers
Automobile Dealers
Other Motor Vehicle Dealers
Auto Parts, Accessories & Tire Stores
Furniture & Home Furnishings Stores
Furniture Stores
Home Furnishings Stores
Electronics & Appliance Stores
Bldg Materials, Garden Equip. & Supply Stores
Bldg Material & Supplies Dealers
Lawn & Garden Equip & Supply Stores
Food & Beverage Stores
Grocery Stores
Specialty Food Stores
Beer, Wine & Liquor Stores
Health & Personal Care Stores
Gasoline Stations
Clothing & Clothing Accessories Stores
Clothing Stores
Shoe Stores
Jewelry, Luggage & Leather Goods Stores
Sporting Goods, Hobby, Book & Music Stores
Sporting Goods/Hobby/Musical Instr Stores
Book, Periodical & Music Stores
General Merchandise Stores
Department Stores Excluding Leased Depts.
Other General Merchandise Stores
Miscellaneous Store Retailers
Florists
Office Supplies, Stationery & Gift Stores
Used Merchandise Stores
Other Miscellaneous Store Retailers
Nonstore Retailers
Electronic Shopping & Mail-Order Houses
Vending Machine Operators
Direct Selling Establishments
Food Services & Drinking Places
Full-Service Restaurants
Limited-Service Eating Places
Special Food Services
Drinking Places - Alcoholic Beverages
44-45,722
44-45
722
NAICS
441
4411
4412
4413
442
4421
4422
443
444
4441
4442
445
4451
4452
4453
446,4461
447,4471
448
4481
4482
4483
451
4511
4512
452
4521
4529
453
4531
4532
4533
4539
454
4541
4542
4543
722
7221
7222
7223
7224
Demand
(Retail Potential)
$10,253,407
$9,375,966
$877,441
Demand
(Retail Potential)
$2,029,759
$1,744,833
$158,282
$126,645
$212,570
$100,476
$112,094
$202,646
$355,219
$248,012
$107,208
$1,704,679
$1,626,382
$41,368
$36,928
$789,001
$1,039,655
$557,493
$401,727
$91,557
$64,209
$254,950
$214,487
$40,463
$1,134,824
$479,178
$655,646
$273,065
$12,683
$74,804
$30,498
$155,080
$822,104
$577,348
$16,386
$228,370
$877,441
$465,652
$353,721
$36,427
$21,641
Supply
(Retail Sales)
$11,171,141
$10,683,552
$487,589
Supply
(Retail Sales)
$2,477,829
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$4,532,362
$4,520,332
$0
$0
$0
$1,189,239
$0
$0
$0
$0
$227,069
$227,069
$0
$0
$0
$0
$111,890
$0
$29,630
$0
$70,960
$2,035,423
$0
$0
$2,035,423
$487,589
$0
$0
$0
$0
Retail Gap
-$917,734
-$1,307,586
$389,852
Retail Gap
-$448,070
$1,744,833
$158,282
$126,645
$212,570
$100,476
$112,094
$202,646
$355,219
$248,012
$107,208
-$2,827,683
-$2,893,950
$41,368
$36,928
$789,001
-$149,584
$557,493
$401,727
$91,557
$64,209
$27,881
-$12,582
$40,463
$1,134,824
$479,178
$655,646
$161,175
$12,683
$45,174
$30,498
$84,120
-$1,213,319
$577,348
$16,386
-$1,807,053
$389,852
$465,652
$353,721
$36,427
$21,641
Leakage/Surplus
Factor
-4.3
-6.5
28.6
Leakage/Surplus
Factor
-9.9
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
-45.3
-47.1
100.0
100.0
100.0
-6.7
100.0
100.0
100.0
100.0
5.8
-2.8
100.0
100.0
100.0
100.0
41.9
100.0
43.3
100.0
37.2
-42.5
100.0
100.0
-79.8
28.6
100.0
100.0
100.0
100.0
1,157
464
$34,094
$22,126
Number of
Businesses
7
7
1
Number of
Businesses
1
0
0
0
0
0
0
0
0
0
0
1
1
0
0
0
1
0
0
0
0
1
1
0
0
0
0
1
0
1
0
1
1
0
0
1
1
0
0
0
0
Data Note: Supply (retail sales) estimates sales to consumers by establishments. Sales to businesses are excluded. Demand (retail potential) estimates the expected amount
spent by consumers at retail establishments. Supply and demand estimates are in current dollars. The Leakage/Surplus Factor presents a snapshot of retail opportunity. This
is a measure of the relationship between supply and demand that ranges from +100 (total leakage) to -100 (total surplus). A positive value represents 'leakage' of retail
opportunity outside the trade area. A negative value represents a surplus of retail sales, a market where customers are drawn in from outside the trade area. The Retail Gap
represents the difference between Retail Potential and Retail Sales. Esri uses the North American Industry Classification System (NAICS) to classify businesses by their
primary type of economic activity. Retail establishments are classified into 27 industry groups in the Retail Trade sector, as well as four industry groups within the Food
Services & Drinking Establishments subsector. For more information on the Retail MarketPlace data, please view the methodology statement at http://www.esri.com/library/
whitepapers/pdfs/esri-data-retail-marketplace.pdf.
Source: Esri and Dun & Bradstreet. Copyright 2015 Dun & Bradstreet, Inc. All rights reserved.
October 06, 2015
Prepared by Esri
©2015 Esri
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800-447-9778
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Page 1 of 6
Prepared by Esri
Latitude: 44.99565
Leakage/Surplus Factor by Industry Subsector
Gasoline Stations
Clothing and Clothing Accessories Stores
Sporting Goods, Hobby, Book, and Music Stores
Nonstore Retailers
-40
-20
0
20
40
Leakage/Surplus Factor
60
80
100
Leakage/Surplus Factor by Industry Group
Automobile Dealers
Auto Parts, Accessories, and Tire Stores
Furniture Stores
Building Material and Supplies Dealers
Lawn and Garden Equipment and Supplies Stores
Grocery Stores
Beer, Wine, and Liquor Stores
Gasoline Stations
Clothing Stores
Shoe Stores
Jewelry, Luggage, and Leather Goods Stores
Book, Periodical, and Music Stores
Department Stores (Excluding Leased Depts.)
Florists
Office Supplies, Stationery, and Gift Stores
Electronic Shopping and Mail-Order Houses
Drinking Places (Alcoholic Beverages)
-60
-40
-20
0
20
40
60
80
100
October 06, 2015
Prepared by Esri
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Page 2 of 6
Prepared by Esri
Latitude: 44.99565
2015 Population
2015 Households
NAICS
Industry Summary
Total Retail Trade
Total Food & Drink
Industry Group
Automobile Dealers
Furniture Stores
Grocery Stores
Gasoline Stations
Clothing Stores
Shoe Stores
Florists
Nonstore Retailers
44-45,722
44-45
722
NAICS
441
4411
4412
4413
442
4421
4422
443
444
4441
4442
445
4451
4452
4453
446,4461
447,4471
448
4481
4482
4483
451
4511
4512
452
4521
4529
453
4531
4532
4533
4539
454
4541
4542
4543
722
7221
7222
7223
7224
Demand
(Retail Potential)
$36,128,951
$32,948,786
$3,180,165
Demand
(Retail Potential)
$7,007,626
$6,046,003
$544,917
$416,706
$730,489
$350,651
$379,838
$705,615
$1,172,597
$902,626
$269,972
$5,878,260
$5,619,046
$143,001
$116,214
$2,689,265
$3,458,518
$1,864,674
$1,299,850
$327,990
$236,834
$855,083
$712,393
$142,690
$4,612,887
$1,896,065
$2,716,822
$1,001,013
$43,211
$252,254
$100,265
$605,283
$2,972,760
$2,161,338
$55,973
$755,449
$3,180,165
$1,634,084
$1,327,402
$135,633
$83,046
Supply
(Retail Sales)
$110,107,414
$106,290,444
$3,816,970
Supply
(Retail Sales)
$65,417,669
$64,706,016
$340,407
$371,246
$1,556,511
$870,288
$686,223
$1,231,834
$515,038
$217,603
$0
$11,595,033
$11,554,132
$0
$0
$660,724
$7,044,711
$972,456
$583,652
$388,804
$0
$1,655,226
$1,655,226
$0
$1,241,886
$1,127,127
$114,759
$1,746,432
$186,400
$397,037
$0
$1,152,479
$12,652,924
$0
$0
$12,652,924
$3,816,970
$2,007,603
$1,771,786
$37,581
$0
Retail Gap
-$73,978,463
-$73,341,658
-$636,805
Retail Gap
-$58,410,043
-$58,660,013
$204,510
$45,460
-$826,022
-$519,637
-$306,385
-$526,219
$657,559
$685,023
$269,972
-$5,716,773
-$5,935,086
$143,001
$116,214
$2,028,541
-$3,586,193
$892,218
$716,198
-$60,814
$236,834
-$800,143
-$942,833
$142,690
$3,371,001
$768,938
$2,602,063
-$745,419
-$143,189
-$144,783
$100,265
-$547,196
-$9,680,164
$2,161,338
$55,973
-$11,897,475
-$636,805
-$373,519
-$444,384
$98,052
$83,046
Leakage/Surplus
Factor
-50.6
-52.7
-9.1
Leakage/Surplus
Factor
-80.6
-82.9
23.1
5.8
-36.1
-42.6
-28.7
-27.2
39.0
61.2
100.0
-32.7
-34.6
100.0
100.0
60.6
-34.1
31.4
38.0
-8.5
100.0
-31.9
-39.8
100.0
57.6
25.4
91.9
-27.1
-62.4
-22.3
100.0
-31.1
-62.0
100.0
100.0
-88.7
-9.1
-10.3
-14.3
56.6
100.0
3,872
1,774
$30,873
$21,690
Number of
Businesses
51
43
9
Number of
Businesses
4
2
1
1
2
1
1
2
1
1
0
4
3
0
0
1
2
3
2
1
0
5
5
0
4
3
1
11
2
5
0
4
3
0
0
3
9
4
4
1
0
October 06, 2015
Prepared by Esri
©2015 Esri
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800-447-9778
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Page 3 of 6
Prepared by Esri
Latitude: 44.99565
Gasoline Stations
Nonstore Retailers
-80
-70
-60
-50
-40
-30
-20
-10
0
10
20
30
40
50
60
Automobile Dealers
Furniture Stores
Grocery Stores
Gasoline Stations
Clothing Stores
Shoe Stores
Florists
-80
-60
-40
-20
0
20
40
60
80
October 06, 2015
Prepared by Esri
©2015 Esri
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800-447-9778
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Prepared by Esri
Latitude: 44.99565
2015 Population
2015 Households
NAICS
Industry Summary
Total Retail Trade
Total Food & Drink
Industry Group
Automobile Dealers
Furniture Stores
Grocery Stores
Gasoline Stations
Clothing Stores
Shoe Stores
Florists
Nonstore Retailers
44-45,722
44-45
722
NAICS
441
4411
4412
4413
442
4421
4422
443
444
4441
4442
445
4451
4452
4453
446,4461
447,4471
448
4481
4482
4483
451
4511
4512
452
4521
4529
453
4531
4532
4533
4539
454
4541
4542
4543
722
7221
7222
7223
7224
Demand
(Retail Potential)
$68,840,984
$62,830,939
$6,010,045
Demand
(Retail Potential)
$13,418,376
$11,533,606
$1,073,935
$810,835
$1,397,139
$663,086
$734,054
$1,350,561
$2,322,824
$1,748,677
$574,147
$11,259,490
$10,755,434
$273,743
$230,313
$5,198,157
$6,657,481
$3,578,768
$2,512,651
$617,118
$449,000
$1,642,316
$1,373,547
$268,768
$8,456,006
$3,496,403
$4,959,603
$1,894,845
$84,021
$490,686
$193,397
$1,126,741
$5,654,976
$4,073,101
$107,499
$1,474,377
$6,010,045
$3,114,355
$2,490,148
$251,286
$154,256
Supply
(Retail Sales)
$131,265,924
$126,040,574
$5,225,350
Supply
(Retail Sales)
$73,324,789
$71,547,308
$1,406,234
$371,246
$1,769,463
$870,288
$899,175
$1,231,834
$1,218,742
$555,234
$663,507
$15,774,307
$15,678,376
$95,932
$0
$675,811
$10,063,382
$1,011,827
$623,023
$388,804
$0
$3,119,683
$3,119,683
$0
$1,398,012
$1,127,127
$270,885
$2,216,815
$241,210
$528,516
$188,487
$1,258,602
$14,235,909
$0
$0
$13,990,010
$5,225,350
$2,802,242
$2,346,750
$49,753
$0
Retail Gap
-$62,424,940
-$63,209,635
$784,695
Retail Gap
-$59,906,413
-$60,013,702
-$332,299
$439,589
-$372,324
-$207,202
-$165,121
$118,727
$1,104,082
$1,193,443
-$89,360
-$4,514,817
-$4,922,942
$177,811
$230,313
$4,522,346
-$3,405,901
$2,566,941
$1,889,628
$228,314
$449,000
-$1,477,367
-$1,746,136
$268,768
$7,057,994
$2,369,276
$4,688,718
-$321,970
-$157,189
-$37,830
$4,910
-$131,861
-$8,580,933
$4,073,101
$107,499
-$12,515,633
$784,695
$312,113
$143,398
$201,533
$154,256
Leakage/Surplus
Factor
-31.2
-33.5
7.0
Leakage/Surplus
Factor
-69.1
-72.2
-13.4
37.2
-11.8
-13.5
-10.1
4.6
31.2
51.8
-7.2
-16.7
-18.6
48.1
100.0
77.0
-20.4
55.9
60.3
22.7
100.0
-31.0
-38.9
100.0
71.6
51.2
89.6
-7.8
-48.3
-3.7
1.3
-5.5
-43.1
100.0
100.0
-80.9
7.0
5.3
3.0
66.9
100.0
7,188
3,312
$30,485
$21,861
Number of
Businesses
80
68
12
Number of
Businesses
8
2
5
1
3
1
2
2
3
2
1
8
8
1
0
1
4
3
2
1
0
9
9
0
4
3
1
17
2
8
1
6
5
0
0
5
12
6
5
1
0
October 06, 2015
Prepared by Esri
©2015 Esri
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800-447-9778
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Page 5 of 6
Prepared by Esri
Latitude: 44.99565
Gasoline Stations
Nonstore Retailers
-60
-40
-20
0
20
40
60
Automobile Dealers
Furniture Stores
Grocery Stores
Gasoline Stations
Clothing Stores
Shoe Stores
Florists
-80
-60
-40
-20
0
20
40
60
80
100
October 06, 2015
Prepared by Esri
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Page 6 of 6
8 Parsons St, Colebrook Town of, New Hampshire, 03576
Prepared by Esri
Latitude: 44.89268
2015 Population
2015 Households
NAICS
Industry Summary
Total Retail Trade
Total Food & Drink
Industry Group
Automobile Dealers
Furniture Stores
Grocery Stores
Gasoline Stations
Clothing Stores
Shoe Stores
Florists
Nonstore Retailers
44-45,722
44-45
722
NAICS
441
4411
4412
4413
442
4421
4422
443
444
4441
4442
445
4451
4452
4453
446,4461
447,4471
448
4481
4482
4483
451
4511
4512
452
4521
4529
453
4531
4532
4533
4539
454
4541
4542
4543
722
7221
7222
7223
7224
Demand
(Retail Potential)
$18,314,264
$16,644,301
$1,669,963
Demand
(Retail Potential)
$3,466,161
$3,006,737
$256,315
$203,110
$369,735
$180,391
$189,344
$359,598
$549,811
$458,868
$90,942
$2,935,664
$2,809,739
$71,628
$54,297
$1,309,218
$1,673,072
$934,641
$633,767
$172,336
$128,537
$422,611
$347,452
$75,159
$2,581,406
$1,050,010
$1,531,395
$514,751
$20,727
$123,466
$49,715
$320,843
$1,527,633
$1,144,084
$27,763
$355,786
$1,669,963
$839,483
$711,237
$72,825
$46,418
Supply
(Retail Sales)
$90,632,415
$88,008,521
$2,623,894
Supply
(Retail Sales)
$63,272,497
$62,708,065
$193,186
$371,246
$1,492,378
$870,288
$622,090
$1,231,834
$731,400
$273,809
$457,591
$0
$0
$0
$0
$660,724
$5,703,214
$961,100
$572,296
$388,804
$0
$1,360,148
$1,360,148
$0
$1,231,161
$1,127,127
$104,034
$1,518,369
$176,983
$344,015
$0
$997,370
$9,480,321
$0
$0
$9,480,321
$2,623,894
$1,037,082
$1,552,743
$34,069
$0
Retail Gap
-$72,318,151
-$71,364,220
-$953,931
Retail Gap
-$59,806,336
-$59,701,328
$63,129
-$168,136
-$1,122,643
-$689,897
-$432,746
-$872,236
-$181,589
$185,059
-$366,649
$2,935,664
$2,809,739
$71,628
$54,297
$648,494
-$4,030,142
-$26,459
$61,471
-$216,468
$128,537
-$937,537
-$1,012,696
$75,159
$1,350,245
-$77,117
$1,427,361
-$1,003,618
-$156,256
-$220,549
$49,715
-$676,527
-$7,952,688
$1,144,084
$27,763
-$9,124,535
-$953,931
-$197,599
-$841,506
$38,756
$46,418
Leakage/Surplus
Factor
-66.4
-68.2
-22.2
Leakage/Surplus
Factor
-89.6
-90.8
14.0
-29.3
-60.3
-65.7
-53.3
-54.8
-14.2
25.3
-66.8
100.0
100.0
100.0
100.0
32.9
-54.6
-1.4
5.1
-38.6
100.0
-52.6
-59.3
100.0
35.4
-3.5
87.3
-49.4
-79.0
-47.2
100.0
-51.3
-72.2
100.0
100.0
-92.8
-22.2
-10.5
-37.2
36.3
100.0
2,017
977
$28,578
$21,244
Number of
Businesses
37
30
7
Number of
Businesses
3
2
1
1
2
1
1
2
1
1
1
0
0
0
0
1
1
3
2
1
0
4
4
0
4
3
1
8
2
3
0
2
1
0
0
1
7
3
3
1
0
October 06, 2015
Prepared by Esri
©2015 Esri
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800-447-9778
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Page 1 of 6
Prepared by Esri
Latitude: 44.89268
Gasoline Stations
Nonstore Retailers
-80
-60
-40
-20
0
20
40
60
80
100
80
100
Automobile Dealers
Furniture Stores
Grocery Stores
Gasoline Stations
Clothing Stores
Shoe Stores
Florists
-80
-60
-40
-20
0
20
40
60
October 06, 2015
Prepared by Esri
©2015 Esri
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800-447-9778
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Page 2 of 6
Prepared by Esri
Latitude: 44.89268
2015 Population
2015 Households
NAICS
Industry Summary
Total Retail Trade
Total Food & Drink
Industry Group
Automobile Dealers
Furniture Stores
Grocery Stores
Gasoline Stations
Clothing Stores
Shoe Stores
Florists
Nonstore Retailers
44-45,722
44-45
722
NAICS
441
4411
4412
4413
442
4421
4422
443
444
4441
4442
445
4451
4452
4453
446,4461
447,4471
448
4481
4482
4483
451
4511
4512
452
4521
4529
453
4531
4532
4533
4539
454
4541
4542
4543
722
7221
7222
7223
7224
Demand
(Retail Potential)
$40,382,804
$36,787,954
$3,594,850
Demand
(Retail Potential)
$7,783,352
$6,723,314
$599,909
$460,128
$815,366
$392,665
$422,701
$790,146
$1,290,120
$1,019,922
$270,197
$6,526,156
$6,240,666
$158,898
$126,592
$2,967,808
$3,807,073
$2,070,814
$1,429,268
$369,688
$271,857
$946,545
$786,290
$160,254
$5,321,911
$2,180,483
$3,141,427
$1,126,167
$47,481
$279,355
$111,163
$688,169
$3,342,497
$2,451,481
$61,996
$829,020
$3,594,850
$1,833,758
$1,511,562
$154,066
$95,463
Supply
(Retail Sales)
$119,911,517
$115,995,013
$3,916,504
Supply
(Retail Sales)
$72,031,089
$71,299,220
$360,623
$371,246
$1,768,148
$870,288
$897,860
$1,231,834
$1,098,175
$434,668
$663,507
$12,233,319
$12,214,072
$0
$0
$664,077
$8,883,000
$1,009,931
$621,127
$388,804
$0
$2,058,019
$2,058,019
$0
$1,291,224
$1,127,127
$164,097
$1,864,561
$217,475
$443,135
$0
$1,203,951
$11,861,637
$0
$0
$11,861,637
$3,916,504
$1,978,214
$1,883,206
$49,172
$0
Retail Gap
-$79,528,713
-$79,207,059
-$321,654
Retail Gap
-$64,247,737
-$64,575,906
$239,286
$88,882
-$952,782
-$477,623
-$475,159
-$441,688
$191,945
$585,254
-$393,310
-$5,707,163
-$5,973,406
$158,898
$126,592
$2,303,731
-$5,075,927
$1,060,883
$808,141
-$19,116
$271,857
-$1,111,474
-$1,271,729
$160,254
$4,030,687
$1,053,356
$2,977,330
-$738,394
-$169,994
-$163,780
$111,163
-$515,782
-$8,519,140
$2,451,481
$61,996
-$11,032,617
-$321,654
-$144,456
-$371,644
$104,894
$95,463
Leakage/Surplus
Factor
-49.6
-51.8
-4.3
Leakage/Surplus
Factor
-80.5
-82.8
24.9
10.7
-36.9
-37.8
-36.0
-21.8
8.0
40.2
-42.1
-30.4
-32.4
100.0
100.0
63.4
-40.0
34.4
39.4
-2.5
100.0
-37.0
-44.7
100.0
60.9
31.8
90.1
-24.7
-64.2
-22.7
100.0
-27.3
-56.0
100.0
100.0
-86.9
-4.3
-3.8
-10.9
51.6
100.0
4,393
1,981
$30,964
$21,719
Number of
Businesses
56
47
9
Number of
Businesses
4
2
1
1
3
1
2
2
2
1
1
3
3
0
0
1
3
3
2
1
0
6
6
0
4
3
1
12
2
5
0
5
3
0
0
3
9
4
4
1
0
October 06, 2015
Prepared by Esri
©2015 Esri
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800-447-9778
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Page 3 of 6
Prepared by Esri
Latitude: 44.89268
Gasoline Stations
Nonstore Retailers
-80
-70
-60
-50
-40
-30
-20
-10
0
10
20
30
40
50
60
Automobile Dealers
Furniture Stores
Grocery Stores
Gasoline Stations
Clothing Stores
Shoe Stores
Florists
-80
-60
-40
-20
0
20
40
60
80
100
October 06, 2015
Prepared by Esri
©2015 Esri
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800-447-9778
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Page 4 of 6
Prepared by Esri
Latitude: 44.89268
2015 Population
2015 Households
NAICS
Industry Summary
Total Retail Trade
Total Food & Drink
Industry Group
Automobile Dealers
Furniture Stores
Grocery Stores
Gasoline Stations
Clothing Stores
Shoe Stores
Florists
Nonstore Retailers
44-45,722
44-45
722
NAICS
441
4411
4412
4413
442
4421
4422
443
444
4441
4442
445
4451
4452
4453
446,4461
447,4471
448
4481
4482
4483
451
4511
4512
452
4521
4529
453
4531
4532
4533
4539
454
4541
4542
4543
722
7221
7222
7223
7224
Demand
(Retail Potential)
$91,321,529
$83,319,389
$8,002,140
Demand
(Retail Potential)
$17,773,403
$15,297,680
$1,419,042
$1,056,681
$1,840,070
$877,213
$962,856
$1,782,055
$3,036,874
$2,332,793
$704,081
$14,846,268
$14,188,520
$361,100
$296,647
$6,844,752
$8,745,086
$4,681,590
$3,264,611
$819,551
$597,428
$2,154,562
$1,800,111
$354,451
$11,535,611
$4,743,448
$6,792,163
$2,539,241
$110,884
$643,141
$251,819
$1,533,397
$7,539,878
$5,460,982
$141,436
$1,937,460
$8,002,140
$4,118,377
$3,339,491
$337,972
$206,301
Supply
(Retail Sales)
$143,783,137
$138,069,569
$5,713,568
Supply
(Retail Sales)
$73,579,049
$71,631,586
$1,562,365
$385,098
$1,799,651
$870,288
$929,363
$1,240,379
$2,455,304
$1,631,640
$823,664
$17,376,992
$17,283,160
$93,832
$0
$807,434
$14,698,552
$1,014,347
$625,543
$388,804
$0
$5,661,831
$5,661,831
$0
$2,427,435
$1,127,127
$1,300,308
$3,475,077
$248,628
$557,407
$1,215,020
$1,454,023
$13,533,517
$322,742
$0
$13,210,775
$5,713,568
$2,834,028
$2,644,133
$49,172
$186,235
Retail Gap
-$52,461,608
-$54,750,180
$2,288,572
Retail Gap
-$55,805,646
-$56,333,906
-$143,323
$671,583
$40,419
$6,925
$33,493
$541,676
$581,570
$701,153
-$119,583
-$2,530,724
-$3,094,640
$267,268
$296,647
$6,037,318
-$5,953,466
$3,667,243
$2,639,068
$430,747
$597,428
-$3,507,269
-$3,861,720
$354,451
$9,108,176
$3,616,321
$5,491,855
-$935,836
-$137,744
$85,734
-$963,201
$79,374
-$5,993,639
$5,138,240
$141,436
-$11,273,315
$2,288,572
$1,284,349
$695,358
$288,800
$20,066
Leakage/Surplus
Factor
-22.3
-24.7
16.7
Leakage/Surplus
Factor
-61.1
-64.8
-4.8
46.6
1.1
0.4
1.8
17.9
10.6
17.7
-7.8
-7.9
-9.8
58.7
100.0
78.9
-25.4
64.4
67.8
35.6
100.0
-44.9
-51.8
100.0
65.2
61.6
67.9
-15.6
-38.3
7.1
-65.7
2.7
-28.4
88.8
100.0
-74.4
16.7
18.5
11.6
74.6
5.1
9,716
4,428
$30,235
$21,286
Number of
Businesses
102
87
15
Number of
Businesses
9
3
5
1
3
1
2
2
4
3
1
11
10
1
0
2
5
3
2
1
0
11
11
0
7
3
4
23
3
9
3
9
6
1
0
5
15
6
7
1
1
October 06, 2015
Prepared by Esri
©2015 Esri
www.esri.com/ba
800-447-9778
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Page 5 of 6
Prepared by Esri
Latitude: 44.89268
Gasoline Stations
Nonstore Retailers
-60
-50
-40
-30
-20
-10
0
10
20
30
40
50
60
70
Automobile Dealers
Furniture Stores
Grocery Stores
Gasoline Stations
Clothing Stores
Shoe Stores
Florists
-60
-40
-20
0
20
40
60
80
100
October 06, 2015
Prepared by Esri
©2015 Esri
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Page 6 of 6
98 Main St, Errol Town of, New Hampshire, 03579
Prepared by Esri
Latitude: 44.78115
2015 Population
2015 Households
NAICS
Industry Summary
Total Retail Trade
Total Food & Drink
Industry Group
Automobile Dealers
Furniture Stores
Grocery Stores
Gasoline Stations
Clothing Stores
Shoe Stores
Florists
Nonstore Retailers
44-45,722
44-45
722
NAICS
441
4411
4412
4413
442
4421
4422
443
444
4441
4442
445
4451
4452
4453
446,4461
447,4471
448
4481
4482
4483
451
4511
4512
452
4521
4529
453
4531
4532
4533
4539
454
4541
4542
4543
722
7221
7222
7223
7224
Demand
(Retail Potential)
$1,049,631
$959,798
$89,833
Demand
(Retail Potential)
$206,802
$176,604
$19,230
$10,968
$19,584
$9,179
$10,405
$19,441
$36,607
$30,007
$6,600
$166,118
$159,097
$4,037
$2,984
$80,265
$94,689
$46,361
$31,294
$8,720
$6,347
$22,814
$19,232
$3,582
$144,758
$57,422
$87,336
$31,550
$1,413
$7,176
$2,450
$20,511
$90,810
$66,248
$1,567
$22,995
$89,833
$44,835
$38,933
$3,815
$2,250
Supply
(Retail Sales)
$2,394,270
$2,232,045
$162,225
Supply
(Retail Sales)
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Retail Gap
-$1,344,639
-$1,272,247
-$72,392
Retail Gap
$206,802
$176,604
$19,230
$10,968
$19,584
$9,179
$10,405
$19,441
$36,607
$30,007
$6,600
$166,118
$159,097
$4,037
$2,984
$80,265
$94,689
$46,361
$31,294
$8,720
$6,347
$22,814
$19,232
$3,582
$144,758
$57,422
$87,336
$31,550
$1,413
$7,176
$2,450
$20,511
$90,810
$66,248
$1,567
$22,995
$89,833
$44,835
$38,933
$3,815
$2,250
Leakage/Surplus
Factor
-39.0
-39.9
-28.7
Leakage/Surplus
Factor
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
79
43
$36,136
$26,013
Number of
Businesses
1
1
0
Number of
Businesses
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
October 06, 2015
Prepared by Esri
©2015 Esri
www.esri.com/ba
800-447-9778
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Page 1 of 6
Prepared by Esri
Latitude: 44.78115
Gasoline Stations
Nonstore Retailers
0
5
10
15
20
25
30
35
40 45 50 55 60 65
70
75
80
85
90
95
Automobile Dealers
Furniture Stores
Grocery Stores
Gasoline Stations
Clothing Stores
Shoe Stores
Florists
0
10
20
30
40
50
60
70
80
90
100
October 06, 2015
Prepared by Esri
©2015 Esri
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800-447-9778
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Page 2 of 6
Prepared by Esri
Latitude: 44.78115
2015 Population
2015 Households
NAICS
Industry Summary
Total Retail Trade
Total Food & Drink
Industry Group
Automobile Dealers
Furniture Stores
Grocery Stores
Gasoline Stations
Clothing Stores
Shoe Stores
Florists
Nonstore Retailers
44-45,722
44-45
722
NAICS
441
4411
4412
4413
442
4421
4422
443
444
4441
4442
445
4451
4452
4453
446,4461
447,4471
448
4481
4482
4483
451
4511
4512
452
4521
4529
453
4531
4532
4533
4539
454
4541
4542
4543
722
7221
7222
7223
7224
Demand
(Retail Potential)
$2,362,873
$2,160,025
$202,848
Demand
(Retail Potential)
$464,579
$397,100
$42,729
$24,750
$44,257
$20,802
$23,454
$43,878
$81,700
$67,018
$14,681
$374,298
$358,475
$9,098
$6,726
$180,098
$213,382
$105,175
$71,022
$19,769
$14,384
$51,511
$43,362
$8,149
$326,371
$129,609
$196,762
$70,788
$3,153
$16,133
$5,557
$45,945
$203,988
$149,025
$3,532
$51,431
$202,848
$101,270
$87,837
$8,633
$5,109
Supply
(Retail Sales)
$3,508,765
$3,271,667
$237,098
Supply
(Retail Sales)
$139,954
$0
$139,954
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$237,098
$237,098
$0
$0
$0
Retail Gap
-$1,145,892
-$1,111,642
-$34,250
Retail Gap
$324,625
$397,100
-$97,225
$24,750
$44,257
$20,802
$23,454
$43,878
$81,700
$67,018
$14,681
$374,298
$358,475
$9,098
$6,726
$180,098
$213,382
$105,175
$71,022
$19,769
$14,384
$51,511
$43,362
$8,149
$326,371
$129,609
$196,762
$70,788
$3,153
$16,133
$5,557
$45,945
$203,988
$149,025
$3,532
$51,431
-$34,250
-$135,828
$87,837
$8,633
$5,109
Leakage/Surplus
Factor
-19.5
-20.5
-7.8
Leakage/Surplus
Factor
53.7
100.0
-53.2
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
-7.8
-40.1
100.0
100.0
100.0
189
99
$35,809
$25,567
Number of
Businesses
2
1
1
Number of
Businesses
1
0
1
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
1
1
0
0
0
October 06, 2015
Prepared by Esri
©2015 Esri
www.esri.com/ba
800-447-9778
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Page 3 of 6
Prepared by Esri
Latitude: 44.78115
Gasoline Stations
Nonstore Retailers
0
10
20
30
40
50
60
0
20
40
70
80
90
100
Automobile Dealers
Furniture Stores
Grocery Stores
Gasoline Stations
Clothing Stores
Shoe Stores
Florists
-40
-20
60
80
October 06, 2015
Prepared by Esri
©2015 Esri
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800-447-9778
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Page 4 of 6
Prepared by Esri
Latitude: 44.78115
2015 Population
2015 Households
NAICS
Industry Summary
Total Retail Trade
Total Food & Drink
Industry Group
Automobile Dealers
Furniture Stores
Grocery Stores
Gasoline Stations
Clothing Stores
Shoe Stores
Florists
Nonstore Retailers
44-45,722
44-45
722
NAICS
441
4411
4412
4413
442
4421
4422
443
444
4441
4442
445
4451
4452
4453
446,4461
447,4471
448
4481
4482
4483
451
4511
4512
452
4521
4529
453
4531
4532
4533
4539
454
4541
4542
4543
722
7221
7222
7223
7224
Demand
(Retail Potential)
$73,563,808
$66,954,492
$6,609,317
Demand
(Retail Potential)
$14,201,562
$12,270,052
$1,107,987
$823,523
$1,475,519
$712,017
$763,502
$1,459,196
$2,325,349
$1,892,347
$433,002
$11,764,215
$11,235,297
$292,995
$235,923
$5,395,668
$6,750,131
$3,676,236
$2,510,772
$671,627
$493,837
$1,676,339
$1,385,821
$290,519
$10,091,680
$4,111,625
$5,980,055
$2,060,688
$91,726
$510,474
$199,029
$1,259,459
$6,077,908
$4,413,953
$107,714
$1,556,241
$6,609,317
$3,329,358
$2,806,485
$297,021
$176,453
Supply
(Retail Sales)
$138,220,230
$132,354,826
$5,865,404
Supply
(Retail Sales)
$73,686,272
$71,315,384
$624,542
$1,746,347
$1,810,304
$878,712
$931,593
$1,231,834
$1,110,255
$466,522
$643,733
$13,160,351
$12,962,032
$198,319
$0
$701,388
$13,448,942
$1,147,125
$644,777
$502,348
$0
$7,588,334
$7,361,142
$227,192
$2,355,695
$1,220,444
$1,135,250
$2,117,754
$232,220
$508,451
$0
$1,338,981
$13,996,571
$2,091,280
$206,582
$11,698,710
$5,865,404
$3,334,989
$2,138,684
$261,461
$0
Retail Gap
-$64,656,422
-$65,400,334
$743,913
Retail Gap
-$59,484,710
-$59,045,332
$483,445
-$922,824
-$334,785
-$166,695
-$168,091
$227,362
$1,215,094
$1,425,825
-$210,731
-$1,396,136
-$1,726,735
$94,676
$235,923
$4,694,280
-$6,698,811
$2,529,111
$1,865,995
$169,279
$493,837
-$5,911,995
-$5,975,321
$63,327
$7,735,985
$2,891,181
$4,844,805
-$57,066
-$140,494
$2,023
$199,029
-$79,522
-$7,918,663
$2,322,673
-$98,868
-$10,142,469
$743,913
-$5,631
$667,801
$35,560
$176,453
Leakage/Surplus
Factor
-30.5
-32.8
6.0
Leakage/Surplus
Factor
-67.7
-70.6
27.9
-35.9
-10.2
-10.5
-9.9
8.4
35.4
60.4
-19.6
-5.6
-7.1
19.3
100.0
77.0
-33.2
52.4
59.1
14.4
100.0
-63.8
-68.3
12.2
62.1
54.2
68.1
-1.4
-43.4
0.2
100.0
-3.1
-39.4
35.7
-31.5
-76.5
6.0
-0.1
13.5
6.4
100.0
8,909
3,455
$33,438
$19,912
Number of
Businesses
79
66
13
Number of
Businesses
7
2
2
2
4
1
3
2
2
2
1
5
4
1
0
1
3
4
2
2
0
9
8
1
8
4
4
16
2
7
0
7
5
1
1
4
13
7
5
2
0
October 06, 2015
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Latitude: 44.78115
Gasoline Stations
Nonstore Retailers
-60
-50
-40
-30
-20
-10
0
10
20
30
40
50
60
70
Automobile Dealers
Furniture Stores
Grocery Stores
Gasoline Stations
Clothing Stores
Shoe Stores
Florists
-60
-40
-20
0
20
40
60
80
100
October 06, 2015
Prepared by Esri
©2015 Esri
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Page 6 of 6
1398 Main St, Pittsburg Town of, New Hampshire, 03592
Prepared by Esri
Latitude: 45.05151
2015 Population
2015 Households
NAICS
Industry Summary
Total Retail Trade
Total Food & Drink
Industry Group
Automobile Dealers
Furniture Stores
Grocery Stores
Gasoline Stations
Clothing Stores
Shoe Stores
Florists
Nonstore Retailers
44-45,722
44-45
722
NAICS
441
4411
4412
4413
442
4421
4422
443
444
4441
4442
445
4451
4452
4453
446,4461
447,4471
448
4481
4482
4483
451
4511
4512
452
4521
4529
453
4531
4532
4533
4539
454
4541
4542
4543
722
7221
7222
7223
7224
Demand
(Retail Potential)
$3,236,448
$2,959,456
$276,992
Demand
(Retail Potential)
$637,656
$544,544
$59,293
$33,818
$60,384
$28,301
$32,083
$59,944
$112,877
$92,525
$20,352
$512,210
$490,563
$12,448
$9,199
$247,490
$291,966
$142,952
$96,494
$26,887
$19,571
$70,344
$59,300
$11,044
$446,347
$177,055
$269,292
$97,280
$4,357
$22,126
$7,554
$63,243
$280,006
$204,271
$4,833
$70,902
$276,992
$138,246
$120,045
$11,764
$6,937
Supply
(Retail Sales)
$1,552,975
$1,236,537
$316,438
Supply
(Retail Sales)
$289,527
$0
$289,527
$0
$0
$0
$0
$0
$0
$0
$0
$731,310
$712,063
$0
$0
$0
$0
$0
$0
$0
$0
$116,305
$116,305
$0
$0
$0
$0
$48,427
$0
$18,382
$0
$0
$0
$0
$0
$0
$316,438
$0
$0
$0
$0
Retail Gap
$1,683,473
$1,722,919
-$39,446
Retail Gap
$348,129
$544,544
-$230,234
$33,818
$60,384
$28,301
$32,083
$59,944
$112,877
$92,525
$20,352
-$219,100
-$221,500
$12,448
$9,199
$247,490
$291,966
$142,952
$96,494
$26,887
$19,571
-$45,961
-$57,005
$11,044
$446,347
$177,055
$269,292
$48,853
$4,357
$3,744
$7,554
$63,243
$280,006
$204,271
$4,833
$70,902
-$39,446
$138,246
$120,045
$11,764
$6,937
Leakage/Surplus
Factor
35.1
41.1
-6.6
Leakage/Surplus
Factor
37.5
100.0
-66.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
-17.6
-18.4
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
-24.6
-32.5
100.0
100.0
100.0
100.0
33.5
100.0
9.2
100.0
100.0
100.0
100.0
100.0
100.0
-6.6
100.0
100.0
100.0
100.0
275
148
$35,000
$24,655
Number of
Businesses
4
3
1
Number of
Businesses
1
0
1
0
0
0
0
0
0
0
0
1
1
0
0
0
0
0
0
0
0
1
1
0
0
0
0
1
0
1
0
0
0
0
0
0
1
0
0
0
0
October 06, 2015
Prepared by Esri
©2015 Esri
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800-447-9778
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Page 1 of 6
Prepared by Esri
Latitude: 45.05151
Gasoline Stations
Nonstore Retailers
-20
-10
0
10
20
30
40
50
60
70
80
90
100
Automobile Dealers
Furniture Stores
Grocery Stores
Gasoline Stations
Clothing Stores
Shoe Stores
Florists
-60
-50
-40
-30
-20
-10
0
10
20
30
40
50
60
70
80
90
100
October 06, 2015
Prepared by Esri
©2015 Esri
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800-447-9778
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Page 2 of 6
Prepared by Esri
Latitude: 45.05151
2015 Population
2015 Households
NAICS
Industry Summary
Total Retail Trade
Total Food & Drink
Industry Group
Automobile Dealers
Furniture Stores
Grocery Stores
Gasoline Stations
Clothing Stores
Shoe Stores
Florists
Nonstore Retailers
44-45,722
44-45
722
NAICS
441
4411
4412
4413
442
4421
4422
443
444
4441
4442
445
4451
4452
4453
446,4461
447,4471
448
4481
4482
4483
451
4511
4512
452
4521
4529
453
4531
4532
4533
4539
454
4541
4542
4543
722
7221
7222
7223
7224
Demand
(Retail Potential)
$16,445,067
$15,042,429
$1,402,638
Demand
(Retail Potential)
$3,253,188
$2,787,743
$283,302
$182,144
$318,066
$150,185
$167,881
$310,579
$569,242
$441,261
$127,981
$2,649,336
$2,534,128
$64,323
$50,884
$1,260,384
$1,559,036
$783,986
$543,983
$140,166
$99,836
$375,085
$316,358
$58,727
$2,106,907
$851,741
$1,255,165
$474,839
$21,254
$114,804
$41,961
$296,821
$1,381,782
$994,111
$25,163
$362,508
$1,402,638
$715,689
$593,175
$59,234
$34,540
Supply
(Retail Sales)
$14,113,175
$12,572,788
$1,540,388
Supply
(Retail Sales)
$689,556
$0
$689,556
$0
$0
$0
$0
$0
$49,007
$49,007
$0
$9,264,819
$9,170,987
$93,832
$0
$0
$0
$0
$0
$0
$0
$336,536
$336,536
$0
$0
$0
$0
$220,837
$0
$60,684
$66,098
$94,054
$1,692,408
$0
$0
$1,692,408
$1,540,388
$1,174,098
$366,290
$0
$0
Retail Gap
$2,331,892
$2,469,641
-$137,750
Retail Gap
$2,563,632
$2,787,743
-$406,254
$182,144
$318,066
$150,185
$167,881
$310,579
$520,235
$392,254
$127,981
-$6,615,483
-$6,636,859
-$29,509
$50,884
$1,260,384
$1,559,036
$783,986
$543,983
$140,166
$99,836
$38,549
-$20,178
$58,727
$2,106,907
$851,741
$1,255,165
$254,002
$21,254
$54,120
-$24,137
$202,767
-$310,626
$994,111
$25,163
-$1,329,900
-$137,750
-$458,409
$226,885
$59,234
$34,540
Leakage/Surplus
Factor
7.6
8.9
-4.7
Leakage/Surplus
Factor
65.0
100.0
-41.8
100.0
100.0
100.0
100.0
100.0
84.1
80.0
100.0
-55.5
-56.7
-18.7
100.0
100.0
100.0
100.0
100.0
100.0
100.0
5.4
-3.1
100.0
100.0
100.0
100.0
36.5
100.0
30.8
-22.3
51.9
-10.1
100.0
100.0
-64.7
-4.7
-24.3
23.6
100.0
100.0
1,717
736
$34,260
$22,874
Number of
Businesses
18
15
2
Number of
Businesses
2
0
2
0
0
0
0
0
1
1
0
4
4
1
0
0
0
0
0
0
0
2
2
0
0
0
0
4
0
2
1
1
2
0
0
2
2
2
1
0
0
October 06, 2015
Prepared by Esri
©2015 Esri
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800-447-9778
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Page 3 of 6
Prepared by Esri
Latitude: 45.05151
Gasoline Stations
Nonstore Retailers
-40
-20
0
20
40
60
80
100
Automobile Dealers
Furniture Stores
Grocery Stores
Gasoline Stations
Clothing Stores
Shoe Stores
Florists
-60
-40
-20
0
20
40
60
80
October 06, 2015
Prepared by Esri
©2015 Esri
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800-447-9778
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Page 4 of 6
Prepared by Esri
Latitude: 45.05151
2015 Population
2015 Households
NAICS
Industry Summary
Total Retail Trade
Total Food & Drink
Industry Group
Automobile Dealers
Furniture Stores
Grocery Stores
Gasoline Stations
Clothing Stores
Shoe Stores
Florists
Nonstore Retailers
44-45,722
44-45
722
NAICS
441
4411
4412
4413
442
4421
4422
443
444
4441
4442
445
4451
4452
4453
446,4461
447,4471
448
4481
4482
4483
451
4511
4512
452
4521
4529
453
4531
4532
4533
4539
454
4541
4542
4543
722
7221
7222
7223
7224
Demand
(Retail Potential)
$55,453,875
$50,576,862
$4,877,012
Demand
(Retail Potential)
$10,769,924
$9,271,725
$863,765
$634,434
$1,112,364
$530,609
$581,755
$1,079,671
$1,832,822
$1,426,308
$406,514
$8,978,424
$8,583,505
$218,436
$176,483
$4,138,615
$5,250,852
$2,812,284
$1,950,598
$497,654
$364,033
$1,299,256
$1,084,071
$215,185
$7,147,839
$2,927,663
$4,220,176
$1,552,332
$67,587
$387,499
$151,268
$945,978
$4,602,480
$3,348,296
$85,396
$1,168,789
$4,877,012
$2,497,356
$2,045,406
$207,118
$127,133
Supply
(Retail Sales)
$127,813,678
$122,530,732
$5,282,946
Supply
(Retail Sales)
$72,995,695
$71,299,220
$1,325,228
$371,246
$1,768,148
$870,288
$897,860
$1,231,834
$1,194,608
$531,100
$663,507
$15,404,618
$15,260,262
$144,356
$0
$664,077
$9,337,207
$1,009,931
$621,127
$388,804
$0
$2,466,725
$2,466,725
$0
$1,291,224
$1,127,127
$164,097
$2,029,014
$217,475
$505,186
$94,641
$1,211,712
$13,137,654
$0
$0
$13,137,654
$5,282,946
$2,856,272
$2,371,590
$49,172
$0
Retail Gap
-$72,359,803
-$71,953,870
-$405,934
Retail Gap
-$62,225,771
-$62,027,495
-$461,463
$263,188
-$655,784
-$339,679
-$316,105
-$152,163
$638,214
$895,208
-$256,993
-$6,426,194
-$6,676,757
$74,080
$176,483
$3,474,538
-$4,086,355
$1,802,353
$1,329,471
$108,850
$364,033
-$1,167,469
-$1,382,654
$215,185
$5,856,615
$1,800,536
$4,056,079
-$476,682
-$149,888
-$117,687
$56,627
-$265,734
-$8,535,174
$3,348,296
$85,396
-$11,968,865
-$405,934
-$358,916
-$326,184
$157,946
$127,133
Leakage/Surplus
Factor
-39.5
-41.6
-4.0
Leakage/Surplus
Factor
-74.3
-77.0
-21.1
26.2
-22.8
-24.2
-21.4
-6.6
21.1
45.7
-24.0
-26.4
-28.0
20.4
100.0
72.3
-28.0
47.2
51.7
12.3
100.0
-31.0
-38.9
100.0
69.4
44.4
92.5
-13.3
-52.6
-13.2
23.0
-12.3
-48.1
100.0
100.0
-83.7
-4.0
-6.7
-7.4
61.6
100.0
5,805
2,660
$31,738
$22,334
Number of
Businesses
73
61
12
Number of
Businesses
7
2
4
1
3
1
2
2
3
2
1
7
6
1
0
1
3
3
2
1
0
8
8
0
4
3
1
15
2
7
1
5
5
0
0
5
12
6
5
1
0
October 06, 2015
Prepared by Esri
©2015 Esri
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800-447-9778
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Page 5 of 6
Prepared by Esri
Latitude: 45.05151
Gasoline Stations
Nonstore Retailers
-60
-40
-20
0
20
40
60
Automobile Dealers
Furniture Stores
Grocery Stores
Gasoline Stations
Clothing Stores
Shoe Stores
Florists
-80
-60
-40
-20
0
20
40
60
80
October 06, 2015
Prepared by Esri
©2015 Esri
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Page 6 of 6

Economic Research Report- Nov. 2, 2015

Transcription

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