LSN : Seed : Hang it all: Show time in the shop window

HANG IT ALL: SHOW TIME IN THE
SHOP WINDOW
By M. Astella Saw and Natalie Jones
21 : 07 : 2010
London : Retail Theatre : Selfridges
London – Retail theatre, as opposed to retail therapy, takes centre stage in the new window displays at London
department store Selfridges.
Brighton artist Kyle Bean has created ‘The law of conservation of mass’, five installations that demonstrate five sets
of objects and materials in a state of equilibrium. In one window, a cardboard box has been modified to become a
chair. In another, five volumes of fairy tales are transformed into a fairytale castle. Each of Bean’s creations, hung on
oversized weighing scales, demonstrate the scientific theory that matter cannot be created or destroyed, only
transformed.
The displays are one response to the call for retailers to go beyond product. As experts such as design consultant
Jane Withers have said, retail spaces should inspire engagement and exploration instead.
The law of conservation of mass by Kyle Bean, Selfridges, London
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HANG IT ALL: SHOW TIME IN THE SHOP WINDOW
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