manual - United Way of San Diego County

2014-2015
CAMPAIGN
COORDINATOR
MANUAL
REACH OUT
A HAND
TO ONE AND
INFLUENCE
THE CONDITION
OF ALL.
First and foremost, we want to thank you.
Thank you for taking an active role during the United Way campaign and joining one
of the most important teams in San Diego. As a Campaign Coordinator or committee
member, you are essential to the work we do. We’re grateful that this campaign season
brings another opportunity for us to work together to improve lives all around the county.
When it comes to educating all of San Diego’s children, helping families achieve financial
self-sufficiency, keeping our communities healthy and housing more homeless, United
Way doesn’t just make quick fixes; we work with local communities to figure out what a
place needs to make real change.
“Never doubt that
a small group
of thoughtful,
committed people
can change the
world. Indeed, it
is the only thing
that ever has.”
~ Margaret Mead
What this community really needs is more people like you. People willing to step up, help
out and be part of that change.
Because great things happen when we all LIVE UNITED.
Thank YOU!
Karen Hutchens
Kevin Crawford
President
Hutchens PR
Chair, 2014-2015 United Way Campaign
Member, Board of Directors
President & CEO
United Way of San Diego County
P.S. Don’t forget: you’re not in this alone. United Way staff is here to help you, whether
it’s keeping you informed about our results, helping you get materials or answering
questions. Let us know what we can do to help you have the best campaign season ever!
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“If your actions
inspire others
to dream more,
learn more, do
more and become more, you
are a leader.”
~ John Quincy Adams
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Thank You CORPORATE CAMPAIGN PARTNERS
TABLE OF CONTENTS
A special thanks goes to last year’s Corporate Campaign Partners who led the way
in driving community change! We are recognizing companies that have committed
to making an even BIGGER impact by encouraging investments directly in United
Way’s community impact work. Their commitment to our collective work is driving
incredible changes in our community, and they are setting the pace for us all.
Opening Message......................................................................................1
Corporate Campaign Partners ..................................................................2
About United Way of San Diego County...................................................4-5
Our Partners...............................................................................................................6
How You Can Make an Impact...................................................................................7
Best Practices......................................................................................................8-11
Give.......................................................................................................8
Advocate................................................................................................9
Volunteer.............................................................................................11
Year-Round Engagement Plan......................................................... 12-13
Lead the Way ................................................................................................... 14-15
Tocqueville Society and Leadership Society.........................................14
Women’s Leadership Council................................................................14
Emerging Leaders................................................................................15
Partner Highlights..............................................................................16-17
Award Winners...................................................................................18-19
Graphic Standards.............................................................................20-21
FAQs........................................................................................................22
Your United Way Team..............................................................................23
“The best way to
find yourself is
to lose yourself
in the service
of others.”
~ Mahatma Gandhi
Photo: Dana Neibert
MISSION: About United Way of San Diego County
TO SPARK BREAKTHROUGH
COMMUNITY ACTION
THAT ELEVATES
EVERY CHILD AND
FAMILY TOWARD A
BRIGHTER FUTURE
In the past 94 years, we’ve invested more than $800 million to help children and
families right here in San Diego County. We create positive, long-term change by
addressing underlying causes. We bring the right people to the table to create fundamental change. Together with our partners, we identify and implement cuttingedge strategies and tools that are proven to solve big problems.
By bringing the right people and resources together, we accomplish what none
of us could do alone. Our work is driven by data and measurable results. Here are
some quick facts about what United Way donors have accomplished in our community:
ADVANCING EDUCATION, INCOME AND HEALTH
The approach we use is known as “collective impact” — when people share the
same vision, the same goals and the same measurements for success. And we’re
seeing results where they count most: more kids succeeding in school, more families working their way to economic stability and more chronically homeless leaving
the streets.
Children & Youth Succeeding in School
n City Heights Partnership for Children is a collaboration of residents, nonprofits, philanthropies, businesses and government that share a common
goal: to support youth from cradle to college and career. United Way has
been entrusted with project management and measurement. Success so far
includes vision screenings for 5,000 kids (resulting in 500 pairs of glasses),
parents learning to screen their kids for developmental delays and hundreds
of families using literacy toolkits to improve their children’s reading skills.
Roy, formerly homeless
n We are a partner in the Chula Vista Promise Neighborhood to help revitalize
the Castle Park community and its schools. Funding from United Way and
others helped secure a 5-year federal grant to support healthy child development for the neighborhood’s students. United Way funded a bilingual preschool, Escuelita del Futuro, which brought innovative learning to 40 students who will now be more school-ready. Teachers also conduct home visits
to assess students and engage their parents.
“Alone we can do
so little; together
we can do so much.”
~ Helen Keller
n Diamond Educational Excellence Partnership (DEEP), a collaborative of community leaders and organizations, helps improve literacy skills among children in southeastern San Diego’s Diamond Community. Over the next two
years, a dozen principals, 50 teachers and more than 1,000 students will
benefit from resources such as training and workshops for 300 first graders,
parents and support staff; home reading programs and coordination with UC
San Diego literacy programs for teacher development.
Helping More Families Reach Self-Sufficiency
We are using a multipronged approach to help those San Diego families—nearly
40%—that struggle to make ends meet. Over 100 sites provide free tax preparation services and benefits screening. Over 500 adults and youth are enrolled in
our self-sufficiency classes, learning money management and job skills. The Ways
to Work® transportation initiative (funded with Leichtag Foundation) helps single
parents secure low-interest car loans and receive financial coaching so they can
improve their job prospects and take their kids to school and other appointments.
Ending Chronic Homelessness
We brought together the city, county, nonprofits, health organizations and the
homeless service providers to implement a successful program known as Project
25. As we conclude this three-year pilot, which demonstrates the success of the
Housing First model, we have shown that permanent supportive housing can save
both lives and dollars. Project 25 saved 34 lives while sparing our community $1.5
million in taxpayer money.
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“People have been
known to achieve
more as a result
of working with
others than
against them.”
~ Dr. Allan Fromme
Photo: Bob Ross
Establishing healthy habits at Escuelita del Futura
Leadership Donor Thank You Event at Hughes Marino
OUR PARTNERS
How you can make an impact
HOW DO WE PARTNER?
UWSD provides year-round opportunities for you to help create a better community
for us all. Know that you’re making a difference when you Give, Advocate and
Volunteer!
Everything we do, we do with the help of our community partners, volunteers and
supporters. Our collective efforts align the work of city and government officials,
businesses, the public and the private sector toward a singular goal: making a better life for our neighbors and our neighborhoods, and for the next generation of
San Diegans.
SUPPORTING ORGANIZATIONS play a significant role
Labor Participation provides emergency assistance to members of the community
experiencing hardship. AFL-CIO services assist with food, security deposits, prescription drugs and many other needs.
For more than 41 years, the National Football League—owners, coaches, players and
staff—have been working with United Way to strengthen America’s communities.
In 2011, United Way’s Volunteer Challenge launched to help cut the high school
dropout rate by recruiting thousands of readers, tutors and mentors. Our friends at
the NFL took the challenge to heart. So far, more than 38,000 people have joined
United Way TEAM NFL as volunteers to help kids stay in class for future success.
Combined Federal Campaign is an annual workplace fundraising effort for federal
employees, including military, civilian and U.S. Postal Service personnel, working
in San Diego County.
California State Employee Charitable Campaign is an annual workplace fundraising
effort that gives state employees the opportunity to raise money for nonprofit
charitable organizations.
GIVE
n Run a great workplace campaign and give your team the chance to contribute. See pages 8-11 for Best Practices.
“Life is a gift,
and it offers
us the privilege,
opportunity,
and responsibility
to give something back by
becoming more.”
~ Aristotle
n Encourage Leadership Giving. See details of our different leadership groups
on page 14.
n Consider a corporate gift or a corporate match of employee contributions
and be known as a company that cares about this community.
ADVOCATE
n What issues do your employees care about? Hold a Community Conversation, led by one of our trained facilitators, to find out!
n Share what your team does for the community on social media.
n Follow us on Twitter @liveunitedsd or like us on Facebook to stay updated on
how your donations are creating change.
VOLUNTEER
n See the work you’re supporting up close by volunteering with your team!
n Tutor or mentor a child, help with the annual homeless count, serve meals at
a shelter or volunteer as a tax preparer. We have volunteer opportunities to
match your interests; contact your United Way rep to learn more.
n Can’t leave the office? We can come to you! Our micro-volunteer events help
connect you to our work, even if you can’t get away.
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Photo: Alice Gerschler
Suzie, United Way Volunteer
“I am of the
opinion that my
life belongs to
the whole
community and
as long as I live,
it is my privilege
to do for it
whatever I can.”
~ George Bernard Shaw
BEST PRACTICES
GETTING STARTED
Get to know United Way
n Learn about our work in the community by scheduling a face-to-face meeting
with your United Way rep.
n Learn what has worked for other companies by attending a coordinator training hosted by United Way or have your United Way rep come to train your
team at your office.
Get to know YOUR organization
n Contact your company’s previous coordinators. Don’t reinvent the wheel—
just trick it out!
n What do your co-workers care about? Why do they give? Host a Community
Conversation, led by one of our trained facilitators, to find out.
Have a Year-Round Engagement Plan
HERE’S AN IDEA:
In addition to
fundraising
through special
events, you can
incentivize your
employees by
making event
admissions
their donation
receipt!
Jesse, AT&T
n Your United Way rep can help you plan community engagement all year,
including volunteering, return on investment presentations, thank you events
and other activities that make sense for your team. See page 13 for ideas.
n Your plan should include how you will Ask, Thank and Inform your team, balanced by how you will Give, Advocate and Volunteer in your community.
n Be sure to include your communications or marketing team in the planning.
Give
Promote Leadership Giving
n Leadership givers come in all shapes and sizes, and they make a huge difference in our community.
n Invite your United Way rep to discuss the importance of leadership giving
with your management team.
n Spread the word about the benefits of joining our Women’s Leadership Council or Leadership Society — rub elbows with leading philanthropists in the
county! See pages 14-15 for information on our leadership networks.
“The value of a
man resides in
what he gives
and not in what
he is capable of
receiving.”
~Albert Einstein
Knowledge is Power!
n Make sure that every employee knows about the impact that they can have.
n Invite your United Way rep to staff meetings to explain our work and answer
questions.
n Distribute information in a way that makes sense for your team. Does printed
information or email work best for you? We have both!
Advocate
REPORT RESULTS
n Spread the word about your campaign’s success. Make sure everyone in the
company knows how much you raise and the difference you’ve made in our
community.
n Debrief after the campaign and makes notes to improve next year.
GET SUPPORt
n Have the right people at the table. Who are the decision makers at your company? Who can help you spread the word about the campaign and United
Way’s important work? Ask your CEO to be honorary chair.
n Bring your CEO, Communications Manager and Marketing Manager to meetings with your United Way rep.
Say Thank You
n Thank your donors right after the campaign as well as all year round Let them
know that they’re making a difference in the community.
n These two simple words are so important. Turn the page for some ideas!
n Request a letter of support from your CEO or top-level management. Invite
them to all campaign events and activities.
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n Find out if your employer will match employee donations.
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Photo: Limelife Photography
“Service to others
is the payment
you make for
your space here
on earth.”
~ Muhammad Ali
BEST PRACTICES (CONT.)
n Thank everyone at once by having a potluck lunch, morning coffee break, or
donuts at the next staff meeting.
n Send an email or write a note to all who contributed.
n A simple, verbal “thank you” is very powerful.
n Don’t forget to thank your top-level management and your campaign team for
their hard work and to celebrate your success!
Year-Round Updates
TIP: To make your
employees feel
more involved,
invite them to
join the conversation. We value
their opinions!
Janine, PCL Construction
Volunteer
Why Volunteer?
“We cannot
accomplish all that
we need to do without
working together.”
n Engaged employees are happier employees.
n Your team is making a huge difference. See the faces of the people whose
lives you have touched.
n Help your employees develop leadership and other skills through
volunteering.
n Remind your co-workers that their contributions are at work 365 days a year.
n Invite your United Way rep to give monthly or quarterly updates on our work
to update your team on the work they heard about during the campaign.
n Send periodic emails about how our work is progressing and how their
donations are helping people.
SOCIAL MEDIA
We are proud to be partnered with an enthusiastic, engaging group of donors and
volunteers. Now we want the world to know it!
n Check out our website, Facebook page and Twitter feed.
n Post how you Live United on our Facebook page.
n Join us at events and tag yourself and coworkers on Facebook or tweet live
about all the great things you learn.
~ Bill Richardson
TAKE THE VOLUNTEER CHALLENGE!
n Join United Way and your fellow community members as a reader, tutor or
mentor as we look to reach 10,000 volunteers by 2015.
Individual Volunteerism
DID YOU KNOW:
In the state of
California, one
volunteer hour
is equal to $26
in wages? What
an impact just an
hour can make!
n For individual volunteer information, contact Adina Veen at 858.636.4163 or
aveen@uwsd.org.
n Visit our website (uwsd.org) and select “Volunteer.”
Group Opportunities
n If your team wants to see the work that they’re supporting up close, let your
United Way rep know! We’ll match you with the volunteer opportunity that best
fits your needs and makes the biggest difference in our community.
Day of Action
n Participate in our biggest volunteer event of the year! Day of Action is held on
June 21 with volunteer opportunities leading up to it; contact your United Way
rep to get involved.
n Build your brand and change this community as a sponsor. Talk to your UWSD
rep about our sponsorship levels and benefits. We will make sure that the
community knows that your company is driving important work in the county.
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Photo: Doug Gates
Photo: Doug Gates
Ryan, San Diego Regional Airport Authority
United Way Volunteers Bob and Virginia
YEAR-ROUND ENGAGEMENT PLAN
Your dollars are hard at work in this community all year long, and you can be involved all
year, too! We are here to support your company’s community engagement needs. Here
are a few ways that your team can stay connected to the community all year:
n Volunteer! Our community needs you all year. See page 11 for information on
volunteer opportunities.
n No time to volunteer? Micro-events are all the rage! Ask your UWSD rep about
a micro-volunteer opportunity that you can do at a staff meeting or during
lunch breaks.
n We want your voice to guide our work. Hold a Community Conversation, led
by one of our facilitators, to find out what your team cares about and give us
feedback on the needs in our community.
n Invite us back to give an ROI report after your campaign. Everyone wants to
know the impact of their investments!
n Encourage the women in your workplace to attend our Women’s Leadership
Council events. They’ll network with business leaders across industries and
learn about WLC’s work to support women and children.
n We have events for everyone: families, young professionals — even groups. Employees have many opportunities to get involved. With 100% education, 100% of
your employees can make the best decisions for themselves and their families.
We know that you have taken on this role in addition to your normal job duties. THANK
YOU. We’re here to help! Please use your UWSD rep as much as you can. We are here to
make this a rewarding and fun experience for you and your team.
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“The power of one,
if fearless and
focused, is formidable, but the power
of many working
together is better.”
~ Gloria Macapagal Arroyo
Photo: Limelife Photography
Leaning in! WLC members and guests at the annual Estancia “Mix & Mingle” in La Jolla.
Members Sunni Farkas, Lynn Eldred, Lulu Hsu, Linda Katz and Charlene Dackerman at a WLC event.
lead the way
Encourage leadership giving
The Leadership Society includes over 1,200 Leadership Givers who commit to
giving $1,000 a year or more. Each year, members contribute over $2 million
to the United Way Campaign. We encourage you to participate too!
Alexis De Tocqueville Society
The Tocqueville Society was created in 1984 by United Way Worldwide to recognize the premier level of leadership donors who give a minimum of $10,000 annually. Alexis de Tocqueville, a French aristocrat and author of Democracy in America,
visited America in 1831 and was profoundly moved by the spirit in which Americans helped each other in times of need.
For more information contact Holly Baughman, Vice President, Resource Development, at 858.636.4157 or hbaughman@uwsd.org.
Women’s Leadership Council
The Women’s Leadership Council provides San Diego women with a meaningful philanthropic opportunity to learn, lead and advocate on behalf of women
and children.
Members pledge to:
n Make an annual undesignated commitment of $1,000 or more to
United Way of San Diego County.
n Advocate for United Way’s work in the community.
n Donate gifts of any amount to the Women United Fund, dedicated to
improving the lives of San Diego’s women and children.
Benefits of membership
n Participate in important funding decisions for programs that impact
women and children.
n Receive exclusive invitations to celebratory and networking events.
n Access educational forums and seminars to learn about issues
facing women and children in our community.
n Enjoy hands-on engagement through volunteer opportunities.
WINGS for younger women
n Members age 30 or under can join for $500 the first year, $750 in the second year and step up to the full $1,000 fee in the third year.
For more information about leadership giving or the WLC, contact Katie Sawyer,
Senior Development Executive, at 858.636.4162 or ksawyer@uwsd.org.
Planned Giving: United Way of San Diego County’s Legacy Society
Legacy gifts include all planned gifts and outright gifts of $100,000 or more to endowment, which are critical to forging a future of possibilities for San Diego. These
gifts offer income tax deductions, and many reduce the size of your estate and estate taxes. Some employers also match employee gifts, which can lower your cost.
For more information contact Holly Baughman, Vice President, Resource Development, at 858.636.4157 or hbaughman@uwsd.org.
EMERGING LEADERS
We are launching a new group to help us lead the way in San Diego County. Emerging leaders are individuals who are 40 or younger and who represent the values
and beliefs of United Way. Emerging leaders are committed to learning and development, strategic thinking, networking and maintaining effective relationships.
Contact Holly Baughman, Vice President, Resource Development, at 858.636.4157
or hbaughman@uwsd.org.
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Kathy, Mia and Evelyn, Symitar
Photo: Limelife Photography
Bridgepoint Education Future Leaders
“Wherever there
is a human
being, there is
an opportunity
for a kindness.”
PARTNER highlights
San Diego County Credit Union knows how to scare their employees into a great
time! Their Halloween “Spooktacular” event has it all: a costume contest, baked
goods and a chance to dunk senior leadership in a dunk booth. What a fun way to
give back!
The San Diego County of Education kicked off their campaign with a fun Halloween
event that included whole departments in costume and a pumpkin orange
Lamborghini Gallardo convertible illegally parked in their quad area. Don’t worry: no
Lambos were harmed (or towed) in the making of this event.
~ Seneca
“Those who bring
sunshine to the
lives of others
cannot keep it
from themselves.”
~ James Matthew Barrie
Encina Wastewater has really embraced year-round engagement: United Way reps
have given ROI reports and progress updates at quarterly meetings to let staff
know that their dollars are still hard at work improving lives in our community.
They hosted a thank-you presentation, and they have worked with our Volunteer
Engagement Manager to organize year-round volunteer opportunities.
Something amazing happens when we talk about our work with Enterprise RentA-Car staff: someone in the room will go off-script to ask their colleagues to join
them in giving at the leadership level. It’s truly inspiring, and we appreciate the
coordinators and supporters who create such a generous, engaged corporate
culture. We have also welcomed many female Leadership Givers from Enterprise
to our Women’s Leadership Council this year.
We’ve been thrilled to welcome several Nordstrom associates to our Women’s
Leadership Council this year, and their voices have been a valuable addition as we
move our work forward. The staff leadership at every Nordstrom store has done an
incredible job encouraging their associates to “give until it feels good.”
AT&T coordinators make sure that every employee knows the impact that their gift
can have: their campaign committee helped us cover over 100 presentations during
the campaign! The team attended our training to make sure they had the most up-todate information about our work and the needs of our community.
What’s the best way to describe a Rick Engineering United Way campaign skit?
Hilarious hijinks! The Rick Engineering teams brought their “A” game for campaign
skits, preparing for months to perfect their dramatic flair.
Costco not only sells great rum, they also step it up when it comes to RUM
(Resources Under Management) in their United Way efforts. A big thank you to the
Costco store managers, who work with us to make sure that every employee hears
about our work and knows the importance of investing directly with United Way.
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Water Authority employees with United Way staff
“Individual
commitment to a
group effort: that
is what makes
a team work, a
company work,
a society work,
a civilization
work.”
~ Vince Lombardi
Solar Turbines employees with United Way staff
award wINNERS
Bloomingdale’s doesn’t mess around when it comes to special events. Every manager,
including Campaign Coordinator Alex Cross, sat on the hot seat of their dunk tank, giving
staff the once-in-a-lifetime chance to submerge their boss for a good cause. And at their
“Talent-less Show,” we saw such greats as Sonny & Cher and Aretha Franklin perform.
(Best Special Event)
Eli Lilly goes above and beyond for the community. Coordinators Tom Cujec and Mike
Sauder rally and inspire their colleagues to give at the leadership level, and they held
a Community Conversation to lend their voices to our work. Eli Lilly sets a standard
of charitable giving in our community and, by example, sets the course for others.
(Best Leadership Campaign)
Solar Turbines is a powerhouse in community giving. This year, they heard the call of our
critical community needs and made a big push for RUM (Resources Under Management:
dollars that are directly invested in United Way) to meet those needs. Wendy Swanson
led the implementation of a fine-tuned communication strategy that had great results.
Year after year, Solar blows us away with their commitment to this community. (Best
RUM Award)
To make sure that San Diego Regional Airport Authority employees could have the
greatest impact possible, Jon Graves planned a “Give a Day” campaign, in which airport
employees could donate a PTO (Paid Time Off) day to United Way. This event was a huge
success that significantly increased the impact of the campaign. (Rookie of the Year)
Jaime Rosales has coordinated the UPS Store’s campaign since 2007, and he brings an
awesome energy and enthusiasm to the role. He motivates his team to give back through
engaging special events, which hit an all-time high this year, and by emphasizing the
incredible impact that they have collectively. (Lifetime Achievement Award)
Rod Greek and the San Diego County Water Authority Campaign Committee ran a
campaign full of best practices: employees gave feedback that guided campaign
efforts, the Board was informed and encouraged to participate and lots of fun events
helped make the campaign a huge success. United Way reps were invited to inform all
departments on our work in the community, so every employee knows the good that
they’re doing. (Coordinator/Committee of the Year)
Karen Gilbert has run the United Way campaign at California Bank and Trust for the past
17 years, and her enthusiasm for giving back hasn’t faded one bit. Karen contributes so
much to the campaign and the community, and we’re so lucky to have her sharing the
message. (Honorary United Way Employee)
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The consistent and correct application of the United Way of San Diego County brandmark is essential.
THE STANDARDS BELOW MUST BE FOLLOWED BY EVERYONE.
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Photo: Doug Gates
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Photo: Limelife Photography
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20 | www.uwsd.org
www.uwsd.org | 21
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®
United Way
of San Diego County
uwsd.org
®
®
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®
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®
®
“The wise person
understands that
his own happiness
must include
the happiness
of others.”
~ Dennis Weaver
FAQs
Why should I invest in United Way of San Diego County if I don’t
benefit from any of the services?
We all benefit from a thriving community. Children who can read by third grade are
more likely to graduate from high school and move on to college or career. Financially
stable families keep San Diego’s economy healthy and reduce debt and crime. And
everyone deserves good health to live a productive, happy life.
Is my United Way donation tax-deductible?
Your gift is tax-deductible if you itemize on your tax return, subject to IRS restrictions.
How much of my gift goes for services versus administrative costs?
United Way takes pride in operating with maximum efficiency and effectiveness.
We are proud to say that for the 2014-2015 campaign year, our overhead is 10.8%
percent.
why should my donation be undesignated?
An undesignated gift is an investment directly to United Way of San Diego County or
one of our strategic areas of focus (including the Women United Fund). Undesignated
gifts allow us to do more with your donation because we bring the right players—
including your own voice—to the table to create a “quilt” of change in our community.
Investing in United Way is the “backing” to a quilt; it holds many pieces together and
creates a fully functioning quilt that both covers and protects.
YOUR UNITED WAY TEAM
Jini Archibald
Donor Engagement Coodinator
jarchibald@uwsd.org
858.636.4186
Vincent Delgado
Development Associate
vdelgado@uwsd.org
858.636.4146
Katie Sawyer
Major Gifts Officer
ksawyer@uwsd.org
858.636.4162
Holly Baughman
Vice President,
Resource Development
hbaughman@uwsd.org
858.636.4157
Silvana DelPiccolo
Development Executive
sdelpiccolo@uwsd.org
858.636.4158
Becca Sonnenklar
Development Associate
bsonnenklar@uwsd.org
858.636.4147
Stephanie “Sam” Kanaski
Development Associate
skanaski@uwsd.org
858.636.4151
James Woods
Development Associate
jwoods@uwsd.org
858.636.4145
Allison Reed
Development Associate
areed@uwsd.org
858.636.4133
Tiffany Yarling
Senior Development Executive
tyarling@uwsd.org
858.636.4175
Valin Brown
Senior Vice President,
Chief Development Officer
vbrown@uwsd.org
858.636.4157
Christopher Browning
Operations Specialist
cbrowning@uwsd.org
858.636.4191
Our job is to help you be successful as a Campaign Coordinator as you champion our
mission. Call us anytime for additional support on your campaign journey.
Additional resources — such as this guide, pledge forms, posters, campaign videos
and letter templates — can also be found online. Downloading is free, easy and just
a click away at uwsd.org/content/campaign-coordinator-tools.
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CONNECTED
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United Way of San Diego County
4699 Murphy Canyon Road • San Diego, CA 92123
858.492.2000 • fax: 858.492.2015
www.uwsd.org