residential management services - Friedman Integrated Real Estate
Transcription
residential management services - Friedman Integrated Real Estate
RESIDENTIAL MANAGEMENT SERVICES Connecting Residents - Building Communities FRIEDMAN INTEGRATED REAL ESTATE SOLUTIONS FRIEDMAN INTEGRATED SERVICES WHO WE ARE MARKETING & INNOVATION CREDENTIALS NATIONAL PRESENCE FULLY INTEGRATED SERVICE LINES MULTIFAMILY BROCHURE | 2 FRIEDMAN INTEGRATED SERVICES WHO WE ARE MARKETING & INNOVATION CREDENTIALS NATIONAL PRESENCE NATIONAL COVERAGE FRIEDMAN COVERAGE FRIEDMAN OFFICE LOCATIONS: Boca Raton, Florida Columbus, Ohio Farmington Hills, Michigan—HQ Indianapolis, Indiana Louisville, Kentucky Memphis, Tennessee Phoenix, Arizona MULTIFAMILY BROCHURE | 3 WHO WE ARE FRIEDMAN FRIEDMAN DIFFERENCE MARKETING & INNOVATION RESIDENTIAL MANAGEMENT COMMITMENT TO EXCELLENCE FRIEDMAN DIFFERENCE CREDENTIALS COMPREHENSIVE STRATEGY EXPERIENCE ADVANCED TECHNOLOGY INTEGRATED SOLUTIONS At Friedman Integrated Real Estate Solutions, our primary goal is to be the best full service commercial and residential real estate management company within the markets we operate. To this end, we employ the most talented industry professionals and invest in the most advanced real estate technologies to ensure superior results for every real estate assignment. Our team provides the knowledge, experience, creativity and innovation required to effectively create value for the properties we manage. We are committed to applying exceptional local market knowledge, high standards and sound decision making to each management opportunity. NATIONAL FOOTPRINT We manage over 140 properties encompassing 7,000 apartment homes and 16 million square feet of commercial space across the country. In addition, our brokerage division has over 800 current listings for lease or sale, totaling 100 plus million square feet of commercial space and investment properties. TEAM APPROACH Friedman utilizes a team approach for every assignment. With our integrated services lines, we are sure to have the property covered from every angle. The regional property manager will work in conjunction with accounting, human resources, risk management, information technology, construction, legal and marketing to pro-actively manage the properties. While each department allocates time to the property, you will have a single point of contact to provide timely responses and thorough updates on a regular basis. GOAL ORIENTED Friedman is a full service real estate firm and national property management leader. Our property management team works closely with our clients to set goals and commit the necessary resources to provide a superior level of service our customers. Our property managers are “service” professionals with strong local market knowledge. Our team possesses an unparalleled sense of urgency and observes a quick response policy for our customers and residents. While our team has a pro-active management approach, in the event of an emergency situation, we have the proper protocol and systems in place to ensure immediate attention is given and best possible result achieved. MULTIFAMILY BROCHURE | 4 WHO WE ARE FRIEDMAN FRIEDMAN DIFFERENCE MARKETING & INNOVATION RESIDENTIAL MANAGEMENT COMMITMENT TO EXCELLENCE CREDENTIALS COMPREHENSIVE STRATEGY EXPERIENCE ADVANCED TECHNOLOGY RESIDENTIAL MANAGEMENT PHYSICAL MANAGEMENT AND MAINTENANCE Friedman has provided comprehensive property management services to a wide range of residential properties since 1986. Our current leadership position in the industry reflects our extensive property management experience, cutting-edge technology, broadly trained staff, and service extending beyond the scope of traditional property management companies. We provide budgeting, construction and development services and are able to leverage purchasing power to reduce costs. Our comprehensive property management services are enhanced by our use of the most sophisticated property management software systems in the industry. We use a customizable, real-time portfolio management system that supports the management of every aspect of a property or portfolio. PROPERTY REVIEW AND INVENTORY A complete review of the property will be performed, including an evaluation of the property’s physical condition and appearance, in order to provide you with a checklist of items that may enhance the appearance and value of your asset. SERVICE CONTRACT MANAGEMENT We make certain that contractors are performing both effectively and economically. Service contracts are examined regularly to make sure that the fees charged and services provided are appropriate and that they fulfill the requirements of the property. We are able to leverage our size and our long-standing relationships to obtain competitive bids & pricing from many of our vendors and suppliers. MULTIFAMILY BROCHURE | 5 WHO WE ARE FRIEDMAN FRIEDMAN DIFFERENCE MARKETING & INNOVATION RESIDENTIAL MANAGEMENT COMMITMENT TO EXCELLENCE CREDENTIALS COMPREHENSIVE STRATEGY EXPERIENCE ADVANCED TECHNOLOGY COMMITMENT TO EXCELLENCE Marketing plays a significant role in the success or failure of the property in achieving its occupancy and operational performance goals. That said, the most important result of the marketing effort involves not just generating traffic but generating qualified traffic. Once the qualified prospect comes to the property, the marketing effort continues at the property in terms of curb appeal of the property, and further with the quality and training of the on-site staff and the rental policies in place. We will also review the “Branding” of each community and make suggestions for improving the perception of the property in the marketplace, if required. PHILOSOPHY We approach the marketing of multi-family properties from several different directions but the most important is our philosophy of “Clean and Green”. Drive-by traffic typically provides the largest source of, not only traffic, but residents at any given community. We preach and practice excellent curb-appeal from both a cleanliness and landscaping perspective. We may not be the newest or the biggest but we can always be the cleanest and the greenest. This approach also extends to signage and collateral marketing material such as property signage, bandit signs, balloons, employee appearance, etc. Training our on-site teams to understand their property and the competition helps them overcome objections and sell-up our properties’ better points. Leasing based on price alone can work but we prefer to lease based on our positives in comparison to our competition thus getting more rental revenue than if we leased based on price alone. We get to know our “competition” through monthly market surveys and site-visits. We consider ourselves industry leaders when it comes to leasing and management but we need to understand the competition and how they may affect our position in the market. We focus a lot of time on Resident Retention through proactive lease management, activities and communication. History shows that apartment turnover for a particular property typically falls within a relatively small range year over year. However, we work especially hard to provide the service a resident expects and deserves. Not only may it help retain the resident for another year or longer, but they can also become a valuable source of additional residents. We especially enjoy paying residents for Resident Referrals as it not only provides a new resident but also reflects favorably on management since an existing resident recommended one of their friends. We review lease expiration date history and manage lease expiration dates throughout the year to try and ensure that not too many leases come due in less desirable months. We emphasize corporate outreach as a means of generating qualified traffic to a property, as well. Canvassing local businesses for residents also goes a long way to creating camaraderie at the property. We advertise in various media. Depending on the property and what works, we will use a combination of print and internet advertising. We constantly monitor the success of our marketing campaigns by not only measuring traffic but rentals generated and cost per lease, etc. We recommend a web presence as well, both via an interactive web-site and through various forms of social media. Connecting with both prospective resident and current residents through the internet can be both inexpensive and rewarding. MULTIFAMILY BROCHURE | 6 WHO WE ARE FRIEDMAN MARKETING & INNOVATION RESIDENTIAL MANAGEMENT FRIEDMAN DIFFERENCE COMMITMENT TO EXCELLENCE CREDENTIALS COMPREHENSIVE STRATEGY ADVANCED TECHNOLOGY EXPERIENCE COMPREHENSIVE STRATEGY TRAINING SYSTEMS Proactive Supervisors Budget Compliance Staffing In-house Trainer Online Purchase Orders Monthly Training Webinars Capital Improvements Weekly Site Visits Utility Usage/ Cost Seminars Service Contracts Fair Housing (Certified Fair Housing Trainer) Maintenance & Service Requests Regulatory Compliance Preventive Maintenance Security Deposit Law Inspections Leasing/ Closing Techniques Rent Collection Risk Management Advertising Compliance Traffic Marketing & Leasing Applications Accounting Resident Retention Technology Lease Renewals Risk Management Lease Management Human Resources/ Benefits Obtain Professional Designations / Accreditations SUPPORT MULTIFAMILY BROCHURE | 7 WHO WE ARE FRIEDMAN FRIEDMAN DIFFERENCE MARKETING & INNOVATION RESIDENTIAL MANAGEMENT COMMITMENT TO EXCELLENCE CREDENTIALS COMPREHENSIVE STRATEGY EXPERIENCE ADVANCED TECHNOLOGY PROVEN TRACK RECORD EXPERIENCE The individuals assigned to the residential management teams have many years of experience with the management of class A and B market-rate residential communities. We hire the best; provide them with excellent systems, training and support with the We currently manage apartment communities for both our own portfolio and a select group of third-party owners, including some institutions, that we have long-term relationships with. Through our strong track record of success, we now manage over 7,000 apartment homes across the country. We additionally specialize in distressed properties, and act as both receiver and manager in many jurisdictions, in addition to working for lenders and special servicers. Our growth has been predicated on word-of-mouth referrals. We take ownership of the properties we manage. We provide an unparalleled fully integrated solution for your communities to increase. We look for ways to create value for the properties we manage utilizing our strengths of; experience, local market knowledge and a very strong commitment to being the best! goal of meeting or exceeding owner expectations. Our residential management growth has been accomplished through a commitment to achieve excellent results every time. We intend to continue this growth through strategic management relationships in markets where we have a presence or are forecasted to achieve a presence. We are staffed to support this growth in a disciplined manner with a core team of residential management professionals. MULTIFAMILY BROCHURE | 8 WHO WE ARE FRIEDMAN FRIEDMAN DIFFERENCE MARKETING & INNOVATION RESIDENTIAL MANAGEMENT COMMITMENT TO EXCELLENCE CREDENTIALS COMPREHENSIVE STRATEGY EXPERIENCE ADVANCED TECHNOLOGY ADVANCED TECHNOLOGY PROPERTY ACCOUNTING Friedman uses the latest version of Yardi™ for Windows, the “state-of-the-art” in Real Estate Management Software. Yardi™ enables us to provide you with a complete set of financial reports (cash or accrual) in a variety of different formats. Depending on your requirements, your monthly reports may include: Narrative Report & Summary Income Statement Variance Report General Ledger Check Register Aged Delinquency Report Rent Roll Open Invoice Report Bank Reconciliation Balance Sheet Other reports or custom items available as required. In addition to the financial and accounting information that we provide, Yardi™ features a unique set of asset management tools that enable us to see, at a glance, how your property is performing. With this system, we are able to precisely monitor leasing activity, expense histories, capital improvements and more. The benefits of this unique system are extraordinary. If you need a report after hours or on a weekend, they are available to you here as well. In this fast-paced world, information is the key to smart business decisions. By providing real-time, secure access to your property information, Friedman puts you one step ahead of the competition. MULTIFAMILY BROCHURE | 9 WHO WE ARE FRIEDMAN TECHNOLOGY PROPERTY WEBSITES MARKETING & INNOVATION CORPORATE SITE ONLINE COMMUNICATIONS CREDENTIALS MARKETING CAPABILITIES LEADING INDUSTRY INNOVATION INNOVATION AND TECHNOLOGY The dynamics of real estate are changing. Technology has redefined the traditional role of service companies in every area. Data has become a commodity, and real estate data is no exception. Anyone with a web browser and an Internet connection can now access comparable sales and leasing information, market statistics, and demographics. The role of the new real estate professional will be to interpret and analyze this wealth of information for their clients. It is with this vision that Friedman operates. We are committed to serve our clients by applying our expertise and knowledge of the markets in which we operate to meet or exceed our clients’ expectations. We lead the way in utilizing the latest hardware and software to better serve the rapidly changing needs of our clients and tenants. Specifically, we use: Yardi Online Listing Engines Microsoft Office Suite Company Services and Website Nexus Payables Friedman News ARGUS Pro-Forma Analysis Software MailChimp Email Services Resident Screening & Risk Management Facebook Computer Aided Design & Drafting AutoCAD www.friedmanrealestate.com www.friedmannews.com Custom Property Websites MULTIFAMILY BROCHURE | 10 FRIEDMAN TECHNOLOGY WHO WE ARE PROPERTY WEBSITES MARKETING & INNOVATION CORPORATE SITE ONLINE COMMUNICATIONS CREDENTIALS MARKETING CAPABILITIES CUSTOM PROPERTY WEBSITES Friedman’s innovative approach ensures that all properties maintain the most advanced technological offerings available. Each property we manage receives a website powered by Resite. We design and customize the website in-house and additionally add your property to our corporate sites and search engines to maximize visibility. Standard features of the property web-site include a personal URL and the following pages; Home, About Us, Property Overview, Neighborhood, Directions, Contact Us, and the following additional features; prospect and resident portals including on-line payment options, resident blogs, printable brochures, news letters, floor plans, and online maintenance requests. The sites also include a mobile version viewable on all cellular devices and iPads, built-in meta data to improve SEO (rankings in google), special texting features, amenities, photographs, unit mix and community information. WEBSITE EXAMPLE: PROPERTY WEBSITE HOMEPAGE WEBSITE FLOOR PLANS WEBSITE FLOOR PHOTO GALLERY MULTIFAMILY BROCHURE | 11 FRIEDMAN TECHNOLOGY WHO WE ARE PROPERTY WEBSITES MARKETING & INNOVATION CORPORATE SITE ONLINE COMMUNICATIONS CREDENTIALS MARKETING CAPABILITIES CORPORATE SITE PRESENCE ENHANCED VISIBILITY Our main corporate site for residential properties includes a powerful search engine so that potential residents can locate the property best suited for them by region. Properties can additionally be featured on the home page with our special “Featured Property” function. These are just a few of the many ways we work to maximize your property’s visibility to the online community. CORPORATE WEBSITE HOMEPAGE CORPORATE WEBSITE SEARCH ENGINE MULTIFAMILY BROCHURE | 12 FRIEDMAN TECHNOLOGY WHO WE ARE PROPERTY WEBSITES MARKETING & INNOVATION CORPORATE SITE CREDENTIALS ONLINE COMMUNICATIONS MARKETING CAPABILITIES ONLINE COMMUNITIES OPENING THE LINES OF COMMUNICATION We appreciate our residents and strive for the highest effort to involve all community members. Another feature retention rates possible. One key element for our team is we offer to our communities is the Resident Hub portal communication - always keeping the residents informed which allows for online message boards, ride sharing, of what is going on at their community, the various baby/pet sitting, book swap, online news letters, weekly services and conveniences they can take advantage of updates from the site staff, news/events calendar, and news about the local community. Every one of our maintenance & payment portals, local coupons, and properties maintains an active facebook presence in an many additional features. CUSTOM PROPERTY FACEBOOK CUSTOM PROPERTY RESIDENT HUB PORTAL MULTIFAMILY BROCHURE | 13 FRIEDMAN TECHNOLOGY WHO WE ARE PROPERTY WEBSITES MARKETING & INNOVATION CORPORATE SITE ONLINE COMMUNICATIONS CREDENTIALS MARKETING CAPABILITIES ADDITIONAL IN-HOUSE CAPABILITIES BRANDING & IDENTITY SYSTEMS CUSTOM FLOOR PLANS BROCHURES & COLLATERAL CUSTOM SITE PLANS MULTIFAMILY BROCHURE | 14 FRIEDMAN WHO WE ARE CASE STUDY-STABLE ASSIGNMENT MARKETING & INNOVATION CASE STUDY-LIHTC ASSIGNMENT CREDENTIALS CASE STUDIES-SPECIAL SERVICER ASSIGNMENTS CLIENTS EXECUTIVE LEADERSHIP MANAGEMENT TEAM 1 MANAGEMENT TEAM 2 CASE STUDY: STABLE ASSIGNMENT SUMMIT APARTMENTS CHALLENGE: Friedman became the court appointed receiver of The Summit Apartments on July 19, 2010, which transitioned into a management assignment on March 31, 2011. At the time of the receivership order, the physical occupancy was 90.2% and the economic occupancy was 83.3% . OWNER EXPECTATIONS: To increase occupancy, both physical and economic, to convert the 100 plus month to month leases to term leases, to improve the resident profile, maximize rental rates and implement an aggressive RUBS program. OVERCOMING CHALLENGES: A strict resident renewal program was implemented; ASSET DETAILS Property Name Summit Apartments Property Type Multi-Family City, State Farmington Hills, Michigan Year Built 1980 Number of Units 154 Assignment Type Conventional Management stipulating the number of apartment inspections were late payments conducted and allowed, a zero tolerance policy for resident disturbances was enforced. In addition, the community underwent a 1.5 million dollar capital renovation program; including window replacements, interior corridor upgrades exterior painting and siding, carport upgrades and roof replacements. RESULT: After 75 weeks the physical occupancy is 99.4% and the economic occupancy is 98.7%. All concessions have been eliminated, rental rates have been increased by more than 10% and the RUBS program fully implemented. MULTIFAMILY BROCHURE | 15 FRIEDMAN WHO WE ARE CASE STUDY-STABLE ASSIGNMENT MARKETING & INNOVATION CASE STUDY-LIHTC ASSIGNMENT CREDENTIALS CASE STUDIES-SPECIAL SERVICER ASSIGNMENTS CLIENTS EXECUTIVE LEADERSHIP MANAGEMENT TEAM 1 MANAGEMENT TEAM 2 CASE STUDY: LIHTC ASSIGNMENT INDIAN WELLS APARTMENTS CHALLENGE: Friedman became the court appointed receiver of Indian Wells Apartments on October 15, 2012, which transitioned into a management (REO) assignment on February 20, 2013. At the time of the receivership order, the physical occupancy was 82.39% and 15.16% delinquent. Additionally, within 60 days of transition the property was scheduled for an audit/inspection with the Arizona State Housing Finance Agency. OWNER EXPECTATIONS: To increase occupancy, both physical and economic, to bring the property into compliance with the Arizona State Housing Finance Agency and correct physical deficiencies. OVERCOMING CHALLENGES: ASSET DETAILS Property Name Indian Wells Apartments Property Type Multi-Family City, State Apache Junction, Arizona Year Built 1996 Number of Units 176 Assignment Type LIHTC A strict resident screening policy was implemented in addition to all files being reviewed and approved prior to move in or renewal by our compliance department. A zero tolerance policy for resident delinquencies and disturbances was enforced. Also, improvements were made to the curb appeal that include; landscape enhancements, signage, parking lot repairs, pool improvements and clubhouse redecorating. And a rent waiver request was submitted Arizona State Housing Finance Agency for the property to be released from their “deep skewed rental structure”. RESULT: The property passed its audit/inspection with the Arizona State Housing Finance Agency and was granted relief from its “deep skewed rents”, rentals at 30% and 40% of the area median income. MULTIFAMILY BROCHURE | 16 FRIEDMAN WHO WE ARE CASE STUDY-STABLE ASSIGNMENT MARKETING & INNOVATION CASE STUDY-LIHTC ASSIGNMENT CREDENTIALS CASE STUDIES-SPECIAL SERVICER ASSIGNMENTS CLIENTS EXECUTIVE LEADERSHIP MANAGEMENT TEAM 1 MANAGEMENT TEAM 2 CASE STUDIES: SPECIAL SERVICER ASSIGNMENTS UNIVERSITY RIDGE APARTMENTS ASSET DETAILS STEELE PARK APARTMENTS COLONNADE AT GERMANTOWN ASSET DETAILS ASSET DETAILS Property Type Multi-Family Property Type Multi-Family Property Type Multi-Family City, State Murfreesboro, TN City, State Phoenix, AZ City, State Germantown, TN Year Built 2002 Year Built 1999 Year Built 1996 Number of Beds / Units 512 / 200 Number of Units 399 Number of Units 252 Assignment Type REO Management Assignment Type REO Management Assignment Type REO Management OWNER EXPECTATIONS: It was the goal of ownership to increase occupancy, decrease delinquency, reduce turnover and improve resident relations. OVERCOMING CHALLENGES: retention programs and events, as well as improving the overall curb appeal and maintenance of the grounds. RESULT: Friedman exceeded expectations with bringing all three properties to be fully operational; all occupancy rates increased, resident Prior to Friedman managing these communities, residents were retention increased, and resident relations were greatly enhanced. unsatisfied with previous management and staff did not have Office and maintenance staff were trained in fair housing and to proper training, leadership or programs to coordinate efficient and provide exceptional service to residents, vendors and prospects. productive management responsibilities. Friedman staff focused on Due to the value added services provided by Friedman, all three attending to the residents needs by ensuring that: service requests properties were successfully sold through auction.com with sales were addressed timely and thoroughly, implementation of resident prices that were well above the reserve. MULTIFAMILY BROCHURE | 17 FRIEDMAN WHO WE ARE CASE STUDY-STABLE ASSIGNMENT MARKETING & INNOVATION CASE STUDY-LIHTC ASSIGNMENT CREDENTIALS CASE STUDIES-SPECIAL SERVICER ASSIGNMENTS CLIENTS EXECUTIVE LEADERSHIP MANAGEMENT TEAM 1 MANAGEMENT TEAM 2 CLIENT LIST BANKS INSURANCE COMPANIES SERVICERS MULTIFAMILY BROCHURE | 18 FRIEDMAN WHO WE ARE CASE STUDY-STABLE ASSIGNMENT MARKETING & INNOVATION CASE STUDY-LIHTC ASSIGNMENT CREDENTIALS CASE STUDIES-SPECIAL SERVICER ASSIGNMENTS CLIENTS EXECUTIVE LEADERSHIP MANAGEMENT TEAM 1 MANAGEMENT TEAM 2 EXECUTIVE LEADERSHIP DAVID FRIEDMAN President and CEO Mr. Friedman started his career as a licensed real estate broker in 1983. In 1987, he launched Friedman Integrated Real Estate Solutions as a boutique brokerage firm specializing in the leasing of office and industrial space located throughout Metro Detroit. Today, Friedman employs a staff of over 150 brokers, leasing agents and diversified professionals who maintain property listings and real estate assignments across the country. E: david.friedman@freg.com P: 248.848.3500 The company’s unparalleled growth reflects Mr. Friedman’s dedication to innovation and creativity. Friedman is widely recognized for their expertise in a range of real estate disciplines, including office, retail, land and investment sales, tenant representation, property management, asset management, development and construction. Mr. Friedman is a licensed real estate broker in the states of Michigan, Florida and Arizona. He is an active member of the Society of Industrial and Office Realtors and the International Council of Shopping Centers. He publishes a biannual report on the state of the Detroit-area real estate market and is a regular speaker on the local talk circuit. Mr. Friedman was a recipient of the 2010 ULI/ Crains Overall Real Estate Excellence Award. STANLEY H. FINSILVER Executive Vice President E: stan.finsilver@freg.com P: 248.848.3501 Stanley Finsilver is Executive Vice President of Friedman Management Services and President of Friedman Design and Construction Company. Mr. Finsilver is a licensed builder and contractor and has over 30 years of experience in the real estate construction business. He is also a recognized leader in the turnaround management industry and is regularly called upon by lenders and servicers to assist in the stabilization of underperforming and REO assets. Mr. Finsilver oversees the operation of both Friedman Management Company and Friedman Design and Construction Company. CHARLES DELANEY CFO & COO E: chuck.delaney@freg.com Chuck Delaney is Chief Operating Officer for Friedman Integrated Real Estate Solutions. Mr. Delaney is a 30-year real estate industry veteran and is responsible for overseeing the fiscal operations for each of Friedman’s various operating companies. He has a passion for multi-family management and loves how small changes in policies provide immediate results. Mr. Delaney manages the firm’s receivership practice and oversees the company’s accounting and reporting departments. He is a 1979 graduate of the University of Michigan and is a licensed real estate broker and CPA. P: 248.848.3520 MULTIFAMILY BROCHURE | 19 FRIEDMAN WHO WE ARE CASE STUDY-STABLE ASSIGNMENT MARKETING & INNOVATION CASE STUDY-LIHTC ASSIGNMENT CREDENTIALS CASE STUDIES-SPECIAL SERVICER ASSIGNMENTS CLIENTS EXECUTIVE LEADERSHIP MANAGEMENT TEAM 1 MANAGEMENT TEAM 2 MANAGEMENT TEAM TRACY BROWN Director, Residential Management Services Tracy is the Director of Multi-Family Management and has been a valued team member since 2003. She has full portfolio management responsibility for all multi-family properties. Tracy has over 20 years of experience in the multi -family management industry. She began her career as a community manager and has considerable experience with conventional market rate, student, LIHTC and Section 8 properties. Tracy is a Certified Property Manager (CPM) through IREM. E: tracy.brown@freg.com P: 248.848.3636 AMY BLESSARD Regional Manager E: amy.blessard@freg.com Amy Blessard is the Regional Manager of the Ohio and Kentucky portfolio. She holds numerous industry recognized designations such as Certified Apartment Property Supervisor (CAPS), C6P, NCP, HCCP and AHM. Prior to joining Friedman, Amy Blessard acted as Regional Manager in an industrial and commercial developer based in Ohio. In her capacity, she was responsible for a portfolio of multi-family, commercial and condominium developments. Amy Blessard served as Regional Director from 2002 to 2005, where she was responsible for a portfolio of fifteen Low Income Housing Tax Credit (LIHTC) and HUD communities in Ohio and West Virginia. P: 248.848.1298 CARLA THORNTON Regional Manager E: carla.thornton@freg.com Carla Thornton is the Regional Manager of the Michigan portfolio. Carla brings 20 years of Real Estate sales and management experience to the Friedman team. Her real estate career began in New York City leasing residential and commercial spaces. This eventually led to a Residential Property Management position back in her home state of Michigan. She has worked at residential properties with up to 1,600 apartment homes, and has experience as a Regional Manager for properties in Michigan. P: 248.848.3630 MULTIFAMILY BROCHURE | 20 FRIEDMAN WHO WE ARE CASE STUDY-STABLE ASSIGNMENT MARKETING & INNOVATION CASE STUDY-LIHTC ASSIGNMENT CREDENTIALS CASE STUDIES-SPECIAL SERVICER ASSIGNMENTS CLIENTS EXECUTIVE LEADERSHIP MANAGEMENT TEAM 1 MANAGEMENT TEAM 2 MANAGEMENT TEAM DEATRA LONGO Regional Manager Deatra Longo is the Regional Manager of the Alabama and Tennessee portfolio. Prior to joining Friedman, Ms. Longo was a Regional Manager in New Jersey. She was responsible for a portfolio of class “A” communities in Tennessee and Alabama. Prior to that, she served as a Property Manager overseeing properties throughout Tennessee and Alabama. Throughout her career she has held positions in management, marketing and training. E: deatra.longo@freg.com P: 248.848.1671 LAURA GILLESPIE Regional Manager Laura Gillespie is the Regional Manager of the Indiana and Michigan portfolio. Laura is a licensed Michigan Real Estate Sales Person and is in the process of obtaining her CPM designation through the Institute of Real Estate Management. Laura began her career in the multifamily real estate business in 1996 and has experience working with student and conventional market rate housing. Prior to joining Friedman, Laura was a Regional Manager overseeing multiple communities around Southeastern Michigan. E: laura.gillespie@freg.com P: 248.848.3522 LORI FLANNERY Regional Manager E: lori.flannery@freg.com Lori Flannery is the Regional Manager of the Indiana and Kentucky portfolios. She has more than 20 years industry experience in Conventional, Senior Living, Student Housing and Affordable multi-family living environments. Prior to joining Friedman, Lori acted as Regional Manager in California for more than six years working with institutional clients and private owners. In her capacity, she was responsible for a portfolio of multi-family, commercial and large scale new construction/lease-up and repositioning assets. Lori is presently working toward the CPM designation through IREM. P: 317.250.0347 MULTIFAMILY BROCHURE | 21