residential management services - Friedman Integrated Real Estate

Transcription

residential management services - Friedman Integrated Real Estate
RESIDENTIAL
MANAGEMENT SERVICES
Connecting
Residents - Building Communities
FRIEDMAN INTEGRATED REAL ESTATE SOLUTIONS
FRIEDMAN
INTEGRATED SERVICES
WHO WE ARE
MARKETING & INNOVATION
CREDENTIALS
NATIONAL PRESENCE
FULLY INTEGRATED SERVICE LINES
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FRIEDMAN
INTEGRATED SERVICES
WHO WE ARE
MARKETING & INNOVATION
CREDENTIALS
NATIONAL PRESENCE
NATIONAL COVERAGE
FRIEDMAN COVERAGE
FRIEDMAN OFFICE LOCATIONS:
Boca Raton, Florida
Columbus, Ohio
Farmington Hills, Michigan—HQ
Indianapolis, Indiana
Louisville, Kentucky
Memphis, Tennessee
Phoenix, Arizona
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WHO WE ARE
FRIEDMAN
FRIEDMAN DIFFERENCE
MARKETING & INNOVATION
RESIDENTIAL MANAGEMENT
COMMITMENT TO EXCELLENCE
FRIEDMAN
DIFFERENCE
CREDENTIALS
COMPREHENSIVE STRATEGY
EXPERIENCE
ADVANCED TECHNOLOGY
INTEGRATED SOLUTIONS

At Friedman Integrated Real Estate Solutions, our primary goal is to be the best full service
commercial and residential real estate management company within the markets we operate.
To this end, we employ the most talented industry professionals and invest in the most advanced
real estate technologies to ensure superior results for every real estate assignment. Our team
provides the knowledge, experience, creativity and innovation required to effectively create
value for the properties we manage. We are committed to applying exceptional local market
knowledge, high standards and sound decision making to each management opportunity.
NATIONAL FOOTPRINT

We manage over 140 properties encompassing 7,000 apartment homes and 16 million square
feet of commercial space across the country. In addition, our brokerage division has over 800
current listings for lease or sale, totaling 100 plus million square feet of commercial space and
investment properties.
TEAM APPROACH

Friedman utilizes a team approach for every assignment. With our integrated services lines, we
are sure to have the property covered from every angle. The regional property manager will
work in conjunction with accounting, human resources, risk management, information
technology, construction, legal and marketing to pro-actively manage the properties. While
each department allocates time to the property, you will have a single point of contact to
provide timely responses and thorough updates on a regular basis.
GOAL ORIENTED
Friedman is a full
service real estate firm
and national property
management leader.

Our property management team works closely with our clients to set goals and commit the
necessary resources to provide a superior level of service our customers. Our property managers
are “service” professionals with strong local market knowledge. Our team possesses an
unparalleled sense of urgency and observes a quick response policy for our customers and
residents. While our team has a pro-active management approach, in the event of an
emergency situation, we have the proper protocol and systems in place to ensure immediate
attention is given and best possible result achieved.
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WHO WE ARE
FRIEDMAN
FRIEDMAN DIFFERENCE
MARKETING & INNOVATION
RESIDENTIAL MANAGEMENT
COMMITMENT TO EXCELLENCE
CREDENTIALS
COMPREHENSIVE STRATEGY
EXPERIENCE
ADVANCED TECHNOLOGY
RESIDENTIAL MANAGEMENT
PHYSICAL MANAGEMENT AND MAINTENANCE
Friedman has provided comprehensive property management
services to a wide range of residential properties since 1986. Our
current leadership position in the industry reflects our extensive
property management experience, cutting-edge technology,
broadly trained staff, and service extending beyond the scope of
traditional property management companies. We provide
budgeting, construction and development services and are able
to leverage purchasing power to reduce costs.
Our comprehensive property management services are enhanced
by our use of the most sophisticated property management
software systems in the industry. We use a customizable, real-time
portfolio management system that supports the management of
every aspect of a property or portfolio.
PROPERTY REVIEW AND INVENTORY
A complete review of the property will be performed, including an
evaluation of the property’s physical condition and appearance,
in order to provide you with a checklist of items that may enhance
the appearance and value of your asset.
SERVICE CONTRACT MANAGEMENT
We make certain that contractors are performing both effectively
and economically. Service contracts are examined regularly to
make sure that the fees charged and services provided are
appropriate and that they fulfill the requirements of the property.
We are able to leverage our size and our long-standing
relationships to obtain competitive bids & pricing from many of our
vendors and suppliers.
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WHO WE ARE
FRIEDMAN
FRIEDMAN DIFFERENCE
MARKETING & INNOVATION
RESIDENTIAL MANAGEMENT
COMMITMENT TO EXCELLENCE
CREDENTIALS
COMPREHENSIVE STRATEGY
EXPERIENCE
ADVANCED TECHNOLOGY
COMMITMENT TO EXCELLENCE
Marketing plays a significant role in the success or failure of the property in achieving its occupancy and operational performance goals. That said,
the most important result of the marketing effort involves not just generating traffic but generating qualified traffic. Once the qualified prospect
comes to the property, the marketing effort continues at the property in terms of curb appeal of the property, and further with the quality and
training of the on-site staff and the rental policies in place. We will also review the “Branding” of each community and make suggestions for
improving the perception of the property in the marketplace, if required.
PHILOSOPHY
We approach the marketing of multi-family properties from several different directions but the most important is our philosophy of “Clean and
Green”. Drive-by traffic typically provides the largest source of, not only traffic, but residents at any given community. We preach and practice
excellent curb-appeal from both a cleanliness and landscaping perspective. We may not be the newest or the biggest but we can always be the
cleanest and the greenest. This approach also extends to signage and collateral marketing material such as property signage, bandit signs,
balloons, employee appearance, etc.
Training our on-site teams to understand their property and the competition helps them overcome objections and sell-up our properties’ better
points. Leasing based on price alone can work but we prefer to lease based on our positives in comparison to our competition thus getting more
rental revenue than if we leased based on price alone.
We get to know our “competition” through monthly market surveys and site-visits. We consider ourselves industry leaders when it comes to leasing
and management but we need to understand the competition and how they may affect our position in the market.
We focus a lot of time on Resident Retention through proactive lease management, activities and communication. History shows that apartment
turnover for a particular property typically falls within a relatively small range year over year. However, we work especially hard to provide the
service a resident expects and deserves. Not only may it help retain the resident for another year or longer, but they can also become a valuable
source of additional residents. We especially enjoy paying residents for Resident Referrals as it not only provides a new resident but also reflects
favorably on management since an existing resident recommended one of their friends. We review lease expiration date history and manage
lease expiration dates throughout the year to try and ensure that not too many leases come due in less desirable months.
We emphasize corporate outreach as a means of generating qualified traffic to a property, as well. Canvassing local businesses for residents also
goes a long way to creating camaraderie at the property.
We advertise in various media. Depending on the property and what works, we will use a combination of print and internet advertising. We
constantly monitor the success of our marketing campaigns by not only measuring traffic but rentals generated and cost per lease, etc.
We recommend a web presence as well, both via an interactive web-site and through various forms of social media. Connecting with both
prospective resident and current residents through the internet can be both inexpensive and rewarding.
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WHO WE ARE
FRIEDMAN
MARKETING & INNOVATION
RESIDENTIAL MANAGEMENT
FRIEDMAN DIFFERENCE
COMMITMENT TO EXCELLENCE
CREDENTIALS
COMPREHENSIVE STRATEGY
ADVANCED TECHNOLOGY
EXPERIENCE
COMPREHENSIVE STRATEGY
TRAINING
SYSTEMS
Proactive Supervisors

Budget Compliance

Staffing

In-house Trainer

Online Purchase Orders

Monthly Training Webinars

Capital Improvements

Weekly Site Visits

Utility Usage/ Cost

Seminars

Service Contracts

Fair Housing (Certified Fair Housing Trainer)

Maintenance & Service Requests

Regulatory Compliance

Preventive Maintenance

Security Deposit Law

Inspections

Leasing/ Closing Techniques

Rent Collection

Risk Management

Advertising

Compliance

Traffic

Marketing & Leasing

Applications

Accounting

Resident Retention

Technology

Lease Renewals

Risk Management

Lease Management

Human Resources/ Benefits


Obtain Professional Designations / Accreditations
SUPPORT
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WHO WE ARE
FRIEDMAN
FRIEDMAN DIFFERENCE
MARKETING & INNOVATION
RESIDENTIAL MANAGEMENT
COMMITMENT TO EXCELLENCE
CREDENTIALS
COMPREHENSIVE STRATEGY
EXPERIENCE
ADVANCED TECHNOLOGY
PROVEN TRACK RECORD
EXPERIENCE
The individuals assigned to the residential management teams
have many years of experience with the management of class A
and B market-rate residential communities. We hire the best;
provide them with excellent systems, training and support with the
We currently manage apartment communities for both our own
portfolio and a select group of third-party owners, including some
institutions, that we have long-term relationships with. Through our
strong track record of success, we now manage over 7,000
apartment homes across the country. We additionally specialize in
distressed properties, and act as both receiver and manager in
many jurisdictions, in addition to working for lenders and special
servicers.
Our growth has been predicated on word-of-mouth referrals. We
take ownership of the properties we manage. We provide an
unparalleled fully integrated solution for your communities to
increase. We look for ways to create value for the properties we
manage utilizing our strengths of; experience, local market
knowledge and a very strong commitment to being the best!
goal of meeting or exceeding owner expectations. Our residential
management growth has been accomplished through a
commitment to achieve excellent results every time. We intend to
continue this growth through strategic management relationships
in markets where we have a presence or are forecasted to
achieve a presence. We are staffed to support this growth in a
disciplined manner with a core team of residential management
professionals.
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WHO WE ARE
FRIEDMAN
FRIEDMAN DIFFERENCE
MARKETING & INNOVATION
RESIDENTIAL MANAGEMENT
COMMITMENT TO EXCELLENCE
CREDENTIALS
COMPREHENSIVE STRATEGY
EXPERIENCE
ADVANCED TECHNOLOGY
ADVANCED TECHNOLOGY
PROPERTY ACCOUNTING
Friedman uses the latest version of Yardi™ for Windows, the “state-of-the-art” in Real Estate Management Software. Yardi™ enables
us to provide you with a complete set of financial reports (cash or accrual) in a variety of different formats. Depending on your
requirements, your monthly reports may include:
Narrative Report & Summary
Income Statement
Variance Report
General Ledger
Check Register
Aged Delinquency Report
Rent Roll
Open Invoice Report
Bank Reconciliation
Balance Sheet
Other reports or custom items available as required.
In addition to the financial and accounting information that we provide, Yardi™ features a unique set of asset management tools
that enable us to see, at a glance, how your property is performing. With this system, we are able to precisely monitor leasing activity,
expense histories, capital improvements and more.
The benefits of this unique system are extraordinary. If you need a report after hours or on a weekend, they are available to you here
as well. In this fast-paced world, information is the key to smart business decisions. By providing real-time, secure access to your
property information, Friedman puts you one step ahead of the competition.
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WHO WE ARE
FRIEDMAN
TECHNOLOGY
PROPERTY WEBSITES
MARKETING & INNOVATION
CORPORATE SITE
ONLINE COMMUNICATIONS
CREDENTIALS
MARKETING CAPABILITIES
LEADING INDUSTRY INNOVATION
INNOVATION AND TECHNOLOGY
The dynamics of real estate are changing. Technology has
redefined the traditional role of service companies in every
area. Data has become a commodity, and real estate data is
no exception. Anyone with a web browser and an Internet
connection can now access comparable sales and leasing
information, market statistics, and demographics. The role of
the new real estate professional will be to interpret and analyze
this wealth of information for their clients. It is with this vision that
Friedman operates. We are committed to serve our clients by
applying our expertise and knowledge of the markets in which
we operate to meet or exceed our clients’ expectations.
We lead the way in utilizing the latest hardware and software
to better serve the rapidly changing needs of our clients and
tenants. Specifically, we use:
Yardi
Online Listing Engines
Microsoft Office Suite
Company Services and Website
Nexus Payables
Friedman News
ARGUS Pro-Forma Analysis Software
MailChimp Email Services
Resident Screening & Risk Management
Facebook
Computer Aided Design & Drafting
AutoCAD
www.friedmanrealestate.com
www.friedmannews.com
Custom Property Websites
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FRIEDMAN
TECHNOLOGY
WHO WE ARE
PROPERTY WEBSITES
MARKETING & INNOVATION
CORPORATE SITE
ONLINE COMMUNICATIONS
CREDENTIALS
MARKETING CAPABILITIES
CUSTOM PROPERTY WEBSITES
Friedman’s innovative approach ensures that all properties
maintain the most advanced technological offerings available.
Each property we manage receives a website powered by Resite.
We design and customize the website in-house and additionally
add your property to our corporate sites and search engines to
maximize visibility. Standard features of the property web-site
include a personal URL and the following pages; Home, About Us,
Property Overview, Neighborhood, Directions, Contact Us, and
the following additional features; prospect and resident portals
including on-line payment options, resident blogs, printable
brochures, news letters, floor plans, and online maintenance
requests. The sites also include a mobile version viewable on all
cellular devices and iPads, built-in meta data to improve SEO
(rankings in google), special texting features, amenities,
photographs, unit mix and community information.
WEBSITE EXAMPLE:
PROPERTY WEBSITE HOMEPAGE
WEBSITE FLOOR PLANS
WEBSITE FLOOR PHOTO GALLERY
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FRIEDMAN
TECHNOLOGY
WHO WE ARE
PROPERTY WEBSITES
MARKETING & INNOVATION
CORPORATE SITE
ONLINE COMMUNICATIONS
CREDENTIALS
MARKETING CAPABILITIES
CORPORATE SITE PRESENCE
ENHANCED VISIBILITY
Our main corporate site for residential properties
includes a powerful search engine so that
potential residents can locate the property best
suited for them by region.
Properties can
additionally be featured on the home page with
our special “Featured Property” function. These
are just a few of the many ways we work to
maximize your property’s visibility to the online
community.
CORPORATE WEBSITE HOMEPAGE
CORPORATE WEBSITE SEARCH ENGINE
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FRIEDMAN
TECHNOLOGY
WHO WE ARE
PROPERTY WEBSITES
MARKETING & INNOVATION
CORPORATE SITE
CREDENTIALS
ONLINE COMMUNICATIONS
MARKETING CAPABILITIES
ONLINE COMMUNITIES
OPENING THE LINES OF COMMUNICATION
We appreciate our residents and strive for the highest
effort to involve all community members. Another feature
retention rates possible. One key element for our team is
we offer to our communities is the Resident Hub portal
communication - always keeping the residents informed
which allows for online message boards, ride sharing,
of what is going on at their community, the various
baby/pet sitting, book swap, online news letters, weekly
services and conveniences they can take advantage of
updates from the site staff, news/events calendar,
and news about the local community. Every one of our
maintenance & payment portals, local coupons, and
properties maintains an active facebook presence in an
many additional features.
CUSTOM PROPERTY FACEBOOK
CUSTOM PROPERTY RESIDENT HUB PORTAL
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FRIEDMAN
TECHNOLOGY
WHO WE ARE
PROPERTY WEBSITES
MARKETING & INNOVATION
CORPORATE SITE
ONLINE COMMUNICATIONS
CREDENTIALS
MARKETING CAPABILITIES
ADDITIONAL IN-HOUSE CAPABILITIES
BRANDING & IDENTITY SYSTEMS
CUSTOM FLOOR PLANS
BROCHURES & COLLATERAL
CUSTOM SITE PLANS
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FRIEDMAN
WHO WE ARE
CASE STUDY-STABLE ASSIGNMENT
MARKETING & INNOVATION
CASE STUDY-LIHTC ASSIGNMENT
CREDENTIALS
CASE STUDIES-SPECIAL SERVICER ASSIGNMENTS
CLIENTS
EXECUTIVE LEADERSHIP
MANAGEMENT TEAM 1
MANAGEMENT TEAM 2
CASE STUDY: STABLE ASSIGNMENT
SUMMIT APARTMENTS
CHALLENGE: Friedman became the court appointed
receiver of The Summit Apartments on July 19, 2010, which
transitioned into a management assignment on March 31,
2011. At the time of the receivership order, the physical
occupancy was 90.2% and the economic occupancy was
83.3% .
OWNER EXPECTATIONS:
To increase occupancy, both physical and economic, to
convert the 100 plus month to month leases to term leases,
to improve the resident profile, maximize rental rates and
implement an aggressive RUBS program.
OVERCOMING CHALLENGES:
A strict resident renewal program was implemented;
ASSET DETAILS
Property Name
Summit Apartments
Property Type
Multi-Family
City, State
Farmington Hills, Michigan
Year Built
1980
Number of Units
154
Assignment Type
Conventional Management
stipulating
the
number
of
apartment
inspections were
late
payments
conducted
and
allowed,
a
zero
tolerance policy for resident disturbances was enforced. In
addition, the community underwent a 1.5 million dollar
capital
renovation
program;
including
window
replacements, interior corridor upgrades exterior painting
and siding, carport upgrades and roof replacements.
RESULT:
After 75 weeks the physical occupancy is 99.4% and the
economic occupancy is 98.7%. All concessions have been
eliminated, rental rates have been increased by more than
10% and the RUBS program fully implemented.
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FRIEDMAN
WHO WE ARE
CASE STUDY-STABLE ASSIGNMENT
MARKETING & INNOVATION
CASE STUDY-LIHTC ASSIGNMENT
CREDENTIALS
CASE STUDIES-SPECIAL SERVICER ASSIGNMENTS
CLIENTS
EXECUTIVE LEADERSHIP
MANAGEMENT TEAM 1
MANAGEMENT TEAM 2
CASE STUDY: LIHTC ASSIGNMENT
INDIAN WELLS APARTMENTS
CHALLENGE: Friedman became the court appointed
receiver of Indian Wells Apartments on October 15, 2012,
which transitioned into a management (REO) assignment
on February 20, 2013. At the time of the receivership order,
the physical occupancy was 82.39% and 15.16%
delinquent. Additionally, within 60 days of transition the
property was scheduled for an audit/inspection with the
Arizona State Housing Finance Agency.
OWNER EXPECTATIONS:
To increase occupancy, both physical and economic, to
bring the property into compliance with the Arizona State
Housing Finance Agency and correct physical deficiencies.
OVERCOMING CHALLENGES:
ASSET DETAILS
Property Name
Indian Wells Apartments
Property Type
Multi-Family
City, State
Apache Junction, Arizona
Year Built
1996
Number of Units
176
Assignment Type
LIHTC
A strict resident screening policy was implemented in
addition to all files being reviewed and approved prior to
move in or renewal by our compliance department. A zero
tolerance policy for resident delinquencies and
disturbances was enforced.
Also, improvements were
made to the curb appeal that include; landscape
enhancements, signage, parking lot repairs, pool
improvements and clubhouse redecorating. And a rent
waiver request was submitted Arizona State Housing
Finance Agency for the property to be released from their
“deep skewed rental structure”.
RESULT:
The property passed its audit/inspection with the Arizona
State Housing Finance Agency and was granted relief from
its “deep skewed rents”, rentals at 30% and 40% of the area
median income.
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FRIEDMAN
WHO WE ARE
CASE STUDY-STABLE ASSIGNMENT
MARKETING & INNOVATION
CASE STUDY-LIHTC ASSIGNMENT
CREDENTIALS
CASE STUDIES-SPECIAL SERVICER ASSIGNMENTS
CLIENTS
EXECUTIVE LEADERSHIP
MANAGEMENT TEAM 1
MANAGEMENT TEAM 2
CASE STUDIES: SPECIAL SERVICER ASSIGNMENTS
UNIVERSITY RIDGE APARTMENTS
ASSET DETAILS
STEELE PARK APARTMENTS
COLONNADE AT GERMANTOWN
ASSET DETAILS
ASSET DETAILS
Property Type
Multi-Family
Property Type
Multi-Family
Property Type
Multi-Family
City, State
Murfreesboro, TN
City, State
Phoenix, AZ
City, State
Germantown, TN
Year Built
2002
Year Built
1999
Year Built
1996
Number of Beds / Units
512 / 200
Number of Units
399
Number of Units
252
Assignment Type
REO Management
Assignment Type
REO Management
Assignment Type
REO Management
OWNER EXPECTATIONS:
It was the goal of ownership to increase occupancy, decrease
delinquency, reduce turnover and improve resident relations.
OVERCOMING CHALLENGES:
retention programs and events, as well as improving the overall
curb
appeal
and
maintenance
of
the
grounds.
RESULT:
Friedman exceeded expectations with bringing all three properties
to be fully operational; all occupancy rates increased, resident
Prior to Friedman managing these communities, residents were
retention increased, and resident relations were greatly enhanced.
unsatisfied with previous management and staff did not have
Office and maintenance staff were trained in fair housing and to
proper training, leadership or programs to coordinate efficient and
provide exceptional service to residents, vendors and prospects.
productive management responsibilities. Friedman staff focused on
Due to the value added services provided by Friedman, all three
attending to the residents needs by ensuring that: service requests
properties were successfully sold through auction.com with sales
were addressed timely and thoroughly, implementation of resident
prices that were well above the reserve.
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FRIEDMAN
WHO WE ARE
CASE STUDY-STABLE ASSIGNMENT
MARKETING & INNOVATION
CASE STUDY-LIHTC ASSIGNMENT
CREDENTIALS
CASE STUDIES-SPECIAL SERVICER ASSIGNMENTS
CLIENTS
EXECUTIVE LEADERSHIP
MANAGEMENT TEAM 1
MANAGEMENT TEAM 2
CLIENT LIST
BANKS
INSURANCE COMPANIES
SERVICERS
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FRIEDMAN
WHO WE ARE
CASE STUDY-STABLE ASSIGNMENT
MARKETING & INNOVATION
CASE STUDY-LIHTC ASSIGNMENT
CREDENTIALS
CASE STUDIES-SPECIAL SERVICER ASSIGNMENTS
CLIENTS
EXECUTIVE LEADERSHIP
MANAGEMENT TEAM 1
MANAGEMENT TEAM 2
EXECUTIVE LEADERSHIP
DAVID FRIEDMAN
President and CEO
Mr. Friedman started his career as a licensed real estate broker in 1983. In 1987, he launched Friedman Integrated
Real Estate Solutions as a boutique brokerage firm specializing in the leasing of office and industrial space located
throughout Metro Detroit. Today, Friedman employs a staff of over 150 brokers, leasing agents and diversified
professionals who maintain property listings and real estate assignments across the country.
E: david.friedman@freg.com
P: 248.848.3500
The company’s unparalleled growth reflects Mr. Friedman’s dedication to innovation and creativity. Friedman is
widely recognized for their expertise in a range of real estate disciplines, including office, retail, land and investment
sales, tenant representation, property management, asset management, development and construction.
Mr. Friedman is a licensed real estate broker in the states of Michigan, Florida and Arizona. He is an active member
of the Society of Industrial and Office Realtors and the International Council of Shopping Centers. He publishes a biannual report on the state of the Detroit-area real estate market and is a regular speaker on the local talk circuit. Mr.
Friedman was a recipient of the 2010 ULI/ Crains Overall Real Estate Excellence Award.
STANLEY H. FINSILVER
Executive Vice President
E: stan.finsilver@freg.com
P: 248.848.3501
Stanley Finsilver is Executive Vice President of Friedman Management Services and President of Friedman Design
and Construction Company. Mr. Finsilver is a licensed builder and contractor and has over 30 years of experience in
the real estate construction business. He is also a recognized leader in the turnaround management industry and is
regularly called upon by lenders and servicers to assist in the stabilization of underperforming and REO assets. Mr.
Finsilver oversees the operation of both Friedman Management Company and Friedman Design and Construction
Company.
CHARLES DELANEY
CFO & COO
E: chuck.delaney@freg.com
Chuck Delaney is Chief Operating Officer for Friedman Integrated Real Estate Solutions. Mr. Delaney is a 30-year
real estate industry veteran and is responsible for overseeing the fiscal operations for each of Friedman’s various
operating companies. He has a passion for multi-family management and loves how small changes in policies
provide immediate results. Mr. Delaney manages the firm’s receivership practice and oversees the company’s
accounting and reporting departments. He is a 1979 graduate of the University of Michigan and is a licensed real
estate broker and CPA.
P: 248.848.3520
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FRIEDMAN
WHO WE ARE
CASE STUDY-STABLE ASSIGNMENT
MARKETING & INNOVATION
CASE STUDY-LIHTC ASSIGNMENT
CREDENTIALS
CASE STUDIES-SPECIAL SERVICER ASSIGNMENTS
CLIENTS
EXECUTIVE LEADERSHIP
MANAGEMENT TEAM 1
MANAGEMENT TEAM 2
MANAGEMENT TEAM
TRACY BROWN
Director, Residential Management Services
Tracy is the Director of Multi-Family Management and has been a valued team member since 2003. She has full
portfolio management responsibility for all multi-family properties. Tracy has over 20 years of experience in the multi
-family management industry. She began her career as a community manager and has considerable experience
with conventional market rate, student, LIHTC and Section 8 properties. Tracy is a Certified Property Manager
(CPM) through IREM.
E: tracy.brown@freg.com
P: 248.848.3636
AMY BLESSARD
Regional Manager
E: amy.blessard@freg.com
Amy Blessard is the Regional Manager of the Ohio and Kentucky portfolio. She holds numerous industry recognized
designations such as Certified Apartment Property Supervisor (CAPS), C6P, NCP, HCCP and AHM. Prior to joining
Friedman, Amy Blessard acted as Regional Manager in an industrial and commercial developer based in Ohio. In
her capacity, she was responsible for a portfolio of multi-family, commercial and condominium developments.
Amy Blessard served as Regional Director from 2002 to 2005, where she was responsible for a portfolio of fifteen Low
Income Housing Tax Credit (LIHTC) and HUD communities in Ohio and West Virginia.
P: 248.848.1298
CARLA THORNTON
Regional Manager
E: carla.thornton@freg.com
Carla Thornton is the Regional Manager of the Michigan portfolio. Carla brings 20 years of Real Estate sales and
management experience to the Friedman team. Her real estate career began in New York City leasing residential
and commercial spaces. This eventually led to a Residential Property Management position back in her home state
of Michigan. She has worked at residential properties with up to 1,600 apartment homes, and has experience as a
Regional Manager for properties in Michigan.
P: 248.848.3630
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FRIEDMAN
WHO WE ARE
CASE STUDY-STABLE ASSIGNMENT
MARKETING & INNOVATION
CASE STUDY-LIHTC ASSIGNMENT
CREDENTIALS
CASE STUDIES-SPECIAL SERVICER ASSIGNMENTS
CLIENTS
EXECUTIVE LEADERSHIP
MANAGEMENT TEAM 1
MANAGEMENT TEAM 2
MANAGEMENT TEAM
DEATRA LONGO
Regional Manager
Deatra Longo is the Regional Manager of the Alabama and Tennessee portfolio. Prior to joining Friedman, Ms.
Longo was a Regional Manager in New Jersey. She was responsible for a portfolio of class “A” communities in
Tennessee and Alabama. Prior to that, she served as a Property Manager overseeing properties throughout
Tennessee and Alabama. Throughout her career she has held positions in management, marketing and training.
E: deatra.longo@freg.com
P: 248.848.1671
LAURA GILLESPIE
Regional Manager
Laura Gillespie is the Regional Manager of the Indiana and Michigan portfolio. Laura is a licensed Michigan Real
Estate Sales Person and is in the process of obtaining her CPM designation through the Institute of Real Estate
Management. Laura began her career in the multifamily real estate business in 1996 and has experience working
with student and conventional market rate housing. Prior to joining Friedman, Laura was a Regional Manager
overseeing multiple communities around Southeastern Michigan.
E: laura.gillespie@freg.com
P: 248.848.3522
LORI FLANNERY
Regional Manager
E: lori.flannery@freg.com
Lori Flannery is the Regional Manager of the Indiana and Kentucky portfolios. She has more than 20 years industry
experience in Conventional, Senior Living, Student Housing and Affordable multi-family living environments. Prior to
joining Friedman, Lori acted as Regional Manager in California for more than six years working with institutional
clients and private owners. In her capacity, she was responsible for a portfolio of multi-family, commercial and
large scale new construction/lease-up and repositioning assets. Lori is presently working toward the CPM
designation through IREM.
P: 317.250.0347
MULTIFAMILY BROCHURE |
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