media kit

media kit
2015
W W W. I N - L A N . C O M
content on the go
in Sales Media Kit 2015 ⎮ 1
What is in MEDIA?
in is the exclusive media provider for the award winning South
American based airline LAN, carrying almost 33 million travellers
annually, reaching 100 destinations in 18 countries throughout
the world. in Media offers onboard advertising opportunities on
all domestic, regional and international routes, through a variety
of media options including:
MAGAZINES:
in Magazine, in Wines.
INFLIGHT TV:
Spots and system sponsorships throughout our entertainment
programming.
Inflight Product Promotional
Opportunities:
Branding through onboard products such as ticket jackets,
document sleeves, baggage tags, etc.
DIGITAL BRANDING:
Branding on digital boarding pass.
WHO ARE WE?
We’re the company that can promote your brand every step of
the way, from your ticket purchase to your destination arrival
throughout South America, Europe, USA, Caribbean, Mexico,
Australia and New Zealand. And with the merger between LAN
and the Brazilian carrier TAM, the creation of LATAM is now
considered one of the largest airlines world wide.
in Sales Media Kit 2015 ⎮ 2
What is in Magazine?
in Magazine, winner of the Content Marketing Awards for “Best
Airline Publication”, is enjoyed by 2,700,000 monthly travellers
aboard Lan Airlines in Business Premium and Economy classes.
Our monthly publication reaches every destination throughout South
America, as well as the capital cities of U.S.A., Europe, Caribbean, Mexico
Australia and New Zealand.
During the past ten years, in Magazine has received more than 55
international awards for it´s editorial content and design. Created
to show the world the marvels of South America - celebrating it´s
people, customs, creativity and natural wonders - in has become
an important lifestyle magazine for Lan´s travelers, following the
latest trends in design, gastronomy, fashion, art, technology as
well as it´s complete and entertaining articles on destinations.
With invaluable tips and suggestions for any traveler, in sets
itself apart in the inflight magazine market as a world renowned,
collectionable, “must have” publication. The constantly growing
number of advertisers from companies who are leaders in their
field depend on in Magazine as an important platform to reach
their customers throughout all corners of the world.
Frequency:
Monthly
Circulation:
130.000 copies
readership:
2.700.000
Distribution:
On all domestic and international LAN flights throughout South
America, USA, Europe, Mexico, Caribbean and Oceania; Business
Premium and Economy Class.
LANGUAGES:
English and Spanish
www.in-lan.com
in Sales Media Kit 2015 ⎮ 3
what is in Wines?
The wine guide, in Wines is
distributed exclusively to
Business Premium passengers
on all routes for Lan Airlines.
Modern and entertaining, in
Wines celebrates the quality
and diversity of Argentine and
Chilean wines, providing the
reader with recommendations
from world renowned experts
from this iconic industry,
inviting all to visit the vineyards
and bodegas of this part of the
planet. Articles include tourist
attractions, gourmet tips and
other features for all who enjoy
exciting wines and great food.
Frequency:
Three editions per year
(January, May, September 2015)
Circulation:
35,000 per edition
Readership:
120,000 per edition
Distribution:
Exclusively on all Premium Business international flights in
excess of five hours throughout South America, Europe, USA,
Mexico, Caribbean, Australia and New Zealand.
languages:
English and Spanish
rate Sheet 2015 - IN WINES
Ad DESCRIPTION
RATES
CHILE
USD
1 FULL PAGE
3.150.000
5,750
COVERS 2 AND 3
3.700.000
6,750
COVER 4
4.125.000
7,500
DOUBLE PAGE
5.250.000
9,500
in Sales Media Kit 2015 ⎮ 4
reach
2.700.000
passengers per month
in Sales Media Kit 2015 ⎮ 5
Demographic information
PASSENGERS (PER YEAR)
DOMESTIC
INTERNATIONAL
DOMESTIC AND INTERNATIONAL
TOTAL: 33,000,000
ECUADOR
ARGENTINA
PERÚ
CHILE
COLOMBIA
4,000,000
8,000,000
12,000,000
16,000,000
20,000,000
PAX
AGE
BY SEASON
CHILE
PERU
ARGENTINA
BY COUNTRY
Colombia
CHILE
ECUADOR
Colombia
ECUADOR
60%
825,000
45%
550,000
30%
15%
275,000
JAN
GENDER
TOTAL
PERU
ARGENTINA
1,100,000
0
33,000,000
MARCH
58%
MALE
may
42%
FEMALE
JULY
SEPT
nov
0%
0-12
GENDER
13-18
69%
DOMESTIC AND
INTERNATIONAL
MALE
BUSINESS
19-27
31%
FEMALE
28-45
58%
45-65
66+
42%
FEMALE
MALE
ECONOMY
in Sales Media Kit 2015 ⎮ 6
MAGAZINE in - RATES, Calendar AND FormatS
2015 CALENDAR - IN MAGAZINE
formats
MONTH
THEME
AD DEADLINE
CIRCULATION
129
JANUARY
OUTDOORS
28 NOVEMBER 2014
01 JANUARY
130
FEBRUARY
HOTELS
02 JANUARY 2015
01 FEBRUARY
131
MARCH
FUTURE
30 JANUARY
01 MARCH
132
APRIL
FIRST CLASS
03 MARCH
01 APRIL
133
MAY
THE ART OF SELLING
01 APRIL
01 MAY
134
JUNE
SPEED
30 APRIL
01 JUNE
135
JULY
GAMES
02 JUNE
01 JULY
136
AUGUST
WATER
01 JULY
01 AUGUST
137
SEPTEMBER
NORTH AMERICA
30 JULY
01 SEPTEMBER
138
OCTOBER
FASHION
01 SEPTEMBER
01 OCTOBER
139
NOVEMBER
GOURMET
01 OCTOBER
01 NOVEMBER
140
DECEMBER
LATIN AMERICAN ALL STARS
03 NOVEMBER
01 DECEMBER
IMPORTANT:
Add a 5mm of surplus per side
for each format
FULL PAGE
TRIM SIZE 23 X 27.5 CM
LIVE AREA 19.8 X 25.3 CM
1/2-PG VERTICAL
TRIM SIZE 11.5 X 27.5 CM
LIVE AREA 9.9 X 25.3 CM
2015 RATES - IN MAGAZINE
AD DESCRIPTION
RATE USD
FULL PAGE
$10.000
COVER 2 DOUBLE PAGE
$22.800
COVER 3
$11.700
COVER 4
$15.000
DOUBLE PAGE SPREAD
$18.300
1/2 PAGE
$ 6.300
1/3 PAGE
$ 4.620
INSERTS
1/2-PG HORIZONTAL
TRIM SIZE 23 X 13.7 CM
LIVE AREA 19.8 X 12.6 CM
REQUEST QUOTE
1/3-PG VERTICAL
Guaranteed positioning 15% premium.
Rates in US dollars.
Rates do not include charges such as local taxes, tax witholdings, bank transfers, etc.
MATERIAL FORMAT:
Encrypted PDF, 300 DPI color separation in CMYK. 150
lines per inch. Maximum saturation 260.
For technical assistence: Juan Carlos Marschhausen,
juanmarschhausen@spafax.com
TRIM SIZE 7.7 X 27.5 CM
LIVE AREA 6.6 X 25.3 CM
ONLINE DELIVERY:
Server: ftp://loa.qgchile.cl
User: avisosinlan
Password: av2583lan
in Sales Media Kit 2015 ⎮ 7
Audiovisual Products 2015
in Media offers a variety of audiovisual products to help promote
your brand. Our 30 second spots in domestic and regional routes
are viewed on overhead screens.
In addition to 30 second spots on overhead screens we offer
System Sponsorships and Sponsorship of our news capsule “In al
Dia”.
OVERHEAD screens
Our international routes offer seatback viewing for all passengers
on individuals screens AVOD (audio and video on demand).
Programming in this system includes 4,5 minutes of spots
(Bundle).
These routes also offer System Sponsorship, Sponsorship for our
inflight Movie Channel and TV Series Channel
INDIVIDUAL SCREENS (AVOD)
in Sales Media Kit 2015 ⎮ 8
RATES FOR Audiovisual PRODUCTS - DOMESTIC ROUTES (MONTHLY)
OVERHEAD SCREENS
chile
Arica
Iquique
Calama
Antofagasta
PRODUCT
NO PAX
NO EXHIBITIONS
RATE USD
Chile SYSTEM SPONSORSHIP
5” Tag + 30” spot | Minimum 6 months.
640,000
4,900
$ 25.600
Spot 30”
640,000
4,900
$ 20.500
IN AL DIA SPONSORSHIP
5” Tag + 30” spot | Minimum 6 months
640,000
4,900
$ 22.400
PLACEMENT 10” DESTINATION VIDEO
640,000
4,900
$ 3.200
PRODUCT
NO PAX
NO EXHIBITIONS
RATE USD
PERÚ SYSTEM SPONSORSHIP
5” Tag + 30” spot | Minimum 6 months.
525,000
4,400
$ 15.000
Spot 30”
525,000
4,400
$ 11.250
IN AL DIA SPONSORSHIP
5” Tag + 30” spot | Minimum 6 months
525,000
4,400
$ 13.500
PLACEMENT DESTINATION VIDEO PERÚ
525,000
4,400
request quote
PRODUCT
NO PAX
NO EXHIBITIONS
RATE USD
COLOMBIA SYSTEM SPONSORSHIP
5” Tag + 30” spot | Minimum 6 months
385,000
3,000
$ 10.500
Spot 30”
385,000
3,000
$ 8.100
IN AL DIA SPONSORSHIP
5” Tag + 30” spot | Minimum 6 months
385,000
3,000
$ 9.000
PLACEMENT 10” DESTINATION VIDEO
385,000
3,000
$ 2.200
PRODUCT
NO PAX
NO EXHIBITIONS
RATE USD
ecuador SYSTEM SPONSORSHIP
5” Tag + 30” spot | Minimum 6 months.
110,000
865
$ 3.885
Spot 30”
110,000
865
$ 3.625
IN AL DIA SPONSORSHIP
5” Tag + 30” spot | Minimum 6 months
110,000
865
$ 3.750
PLACEMENT DESTINATION VIDEO ECUADOR
110,000
865
$ 1.400
Isla de Pascua
Copiapó
La Serena
SANTIAGO
Concepción
Temuco
Valdivia
Osorno
Puerto Montt
Chiloé
Balmaceda
Punta Arenas
PERÚ
Iquitos
Tumbes
Piura
Chiclayo
Tarapoto
Cajamarca
Trujillo
Pucallpa
LIMA
Puerto Maldonado
Cusco
Juliaca
Arequipa
Tacna
colombia
Santa Marta
San Andrés
Barranquilla
Valledupar
Cartagena
Montería
Apartadó
Medellín
Quibdó
Pereira
Ibagué
Cali
Cúcuta
Bucaramanga
Yopal
BOGOTA
Villavicencio
Neiva
Puerto Asís
Leticia
ECUADOR
QUITO
Islas Galápagos
Baltra
San Cristóbal
Guayaquil
Cuenca
in Sales Media Kit 2015 ⎮ 9
RATES FOR Audiovisual PRODUCTS - REGIONAL ROUTES (MONTHLY)
OVERHEAD SCREENS
Seul
San Francisco
New York
Los Angeles
Tokio
Hong Kong
Seul
Tokio
PRODUCT
MIAMI
NO
PAX
NO
EXHIBITIONS
La Habana
RATE USD
Sydney
Hong Kong
Cancún
Punta Cana
Caracas
SANTIAGO
Auckland
IN AL DIA SPONSORSHIP
5” Tag + 30” spot | Minimum 6 months
420,000
3,080
$ 20.160
SPOTS 30” REGIONAL FLIGHTS
420,000
3,080
$ 18.500
Panamá
Medellín
Cali
Bogotá
QUITO
GUAYAQUIL
LIMA
La Paz
Santa Cruz
Iquique
SÃO PAULO
Papeete
Isla de Pascua
RÍO DE JANEIRO
Iguazú
SANTIAGO
Brisbane
Córdoba
Mendoza
BUENOS AIRES
Sydney
MONTEVIDEO
Auckland
Melbourne
RATES FOR Audiovisual PRODUCTS - INTERNATIONAL ROUTES (MONTHLY)
INDIVIDUAL SCREENS (AVOD)
FRANKFURT
PRODUCT
NO PAX
NO EXHIBITIONS
RATE USD
MOVIE CHANNEL SPONSORSHIP FOR
INTERNATIONAL FLIGHTS
5” tag aired on Movie Channel Button on 60%
of flights,
plus 1 BUNDLE of 30” spots on 100% of the
flights.
Mínimum 6 month.
430,000
2,370
$ 21.500
TV Series Sponsorship for Intl. Flights
5” tag aired on TV Series Button on 60% of
flights,
plus 1 BUNDLE of 30” spot, on 100% of the
flights.
Mínimum 3 month.
430,000
2,370
$ 17.200
430,000
2,370
$ 10.000
Portland
Reno
MADRID
NEW YORK
San Francisco
San Jose
Seul
LOS ANGELES
San Diego
Tijuana
ORLANDO
MIAMI
La Habana
Hong Kong
Cancún
Punta Cana
CIUDAD
DE MÉXICO
San Juan
Caracas
Cartagena
Panamá
Medellín
Cali
Bogotá
Leticia
QUITO
GUAYAQUIL
Manaus
LIMA
La Paz
Santa Cruz
Iquique
SÃO PAULO
Papeete
Asunción
Ciudad del Este
Isla de Pascua
RÍO DE JANEIRO
Iguazú
Porto Alegre
SANTIAGO
Córdoba
Mendoza
BUENOS AIRES
MONTEVIDEO
Brisbane
Sydney
Auckland
Melbourne
Sydney
Tokio
Auckland
SANTIAGO
Río Gallegos
Punta Arenas
Ushuaia
BUNDLES on International Flights
30” spots airing in front of:
2 Blockbuster movies + 3 movies from various
genres + 4 tv series = 4.5 minutes of spots
embedded in programming.
SYSTEM SPONSORSHIP
INTERNACIONAL + REGIONAL SYSTEM SPONSORSHIP
5” Tag + 30” spot on all International and regional routes aired when system activates when reaching
cruising altitude.
Minimum 6 months.
850,000
5,450
$ 42.500
REGIONAL FLIGHTS: Between the capital cities of South America: Santiago, Lima, Buenos Aires, Montevideo, La Paz, Sao Paulo, Río, Cali, Bogotá, Caracas, Quito, etc.
BUNDLES: 30 second spot packages which include: 2 new release films, 3 movies from various genres and 4 TV Series = 4.5 minutes of spots embedded in programming.
SYSTEM SPONSORSHIP: After Security Video airs a 5” tag indicating company´s sponsorship of the upcoming entertainment sytem plus a 30” spot.
IN AL DIA: 5 second Tag + 30 second Spot aired before the 10 minute News Capsule “In al Día”, on all domestic and regional flights.
DESTINATION VIDEO: 10 second Placements, exhibited at the end of the National Tourism Video, available on domestic flights in Chile and Colombia.
in Sales Media Kit 2015 ⎮ 10
AUDIOVISUAL CALENDAR AND TECHNICAL SPECIFICATIONS
TECHNICAL SPECIFICATIONS INBOUND
CONTENT FOR ALL SPOTS:
FILES ACCEPTED:
CALENDAR 2015 SPOTS
for individual screens
(AVOD)
JANUARY
OCTOBER 30, 2014
FEBRUARY
NOVEMBER 24, 2014
MARCH
DECEMBER 22, 2014
APRIL
JANUARY 26, 2015
MAY
FEBRUARY 23, 2015
JUNE
MARCH 23, 2015
• For domestic and regional flights overhead screens: NTSC SD (720x480) o PAL SD
(720x576).
• For international flights, AVOD screens: 1920 x 1080 o 1280 x 720 (16:9).
• Any MPEG files no less than 1.8 mbps as a bit rate.
• QuickTime Files: Most QuickTime Files can be accepted as long as they are full
resolution and screen size ( Uncompressed or DVCAM compression/ full screen
resolution and no audio compression/ QuickTime H264 are accepted as well).
• AVI Files (Uncompressed, full screen and no audio compression) and MP4 files.
• MP3 files for audio/ WAV or AIFF.
• DVD Files/ CD Files are accepted if NO OTHER alternative is available
• Archivos DVD / CD se aceptan si no existe NINGUNA ALTERNATIVA dispon.ible.
Parameters
• For flights with overhead screens: Aspect ratio: 4:3. (16:9 may be accepted but
must be reviewed on a case by case basis).
• For flights with AVOD sreens: Aspect ratio: 16:9.
• Audio Tone Level: Set to -18dB or -3 on the VU meter or 4 on the PPM, stereo or
mono channels are acceptable. Audio preferably on Channel 1 & 2, but can accept
4 track audio masters.
Guidance Notes
• All products must have a suitable visual and audio quality. Picture must be sharp
and well lit (unless artistic considerations require otherwise).
• The picture must be free of excessive black crushing or dropouts.
• Titles must be within a 4x3 Title Safe Area. And consider a proper size for a good
reading.
• All Inbound Physical Masters must have exact runtimes, audio specifications and
subtitles information if any.
• All FTP Content MUST have the compression details, frame rate and pixel ratio
detailed (if not the preferred PAL or NTSC SD)
JULY
APRIL 27, 2015
For questions, files and low-res versions: Rafael Diesel, rdiesel@spafax.com
AUGUST
MAY 25, 2015
For large files and hi-res versions:
SEPTEMBER
JUNE 22, 2015
OCTOBER
JULY 27, 2015
FTP:
Server: ftp://loa.qgchile.cl
User: avisosinlan
Password: av2583lan
OR:
www.hightail.com
www.wetransfer.com
NOVEMBER
AUGUST 24, 2015
DECEMBER
SEPTEMBER 28, 2015
in Sales Media Kit 2015 ⎮ 11
TERMS AND CONDITIONS
1.1. Applications
a) Every Agreement shall be subjected to the following Terms & Conditions.
b) Spafax is not bound by any condition printed or otherwise, appearing on
contracts, Insertion Orders or copy instructions that are in conflict with the Terms &
Conditions set out herein.
1.14 The Advertiser has the right to replace and /or change any Advertisement
referred to in the Insertion Order prior to the Material due Date.
1.15 The Advertiser acknowledges and agrees that Advertisements may be
Exhibited on alternative dates and times than those set out in the Insertion Order
with instructions before Material Due Date.
1.2 Definitions and Interpretations
a) “Advertisement” includes any commercial, ad, flyer, poster, insertion,
announcement picture, photograph, digital media, product sample, recording,
pamphlet, printed material, or other promotional material referred to in the
Insertion Order.
b) “Advertising Material” – includes all videos, photographs, recording, product
samples, printed and other promotional material required by Spafax to Exhibit
Advertisements.
c) “Advertiser” includes any person, company, corporation, partnership or other
business entity entering into an Insertion Order with Spafax.
d) “Agreement” – means the Insertion Order executed by Spafax and Advertiser
including the Terms & Conditions set out herein.
e) “Campaign Dates” – means the period of Exhibition of the Advertisement(s).
f) “Exhibit” – means the placement, publication, printing, showing, broadcasting,
insertion or distribution of any or all of the Advertiser’s advertisement(s) in
accordance with the Insertion Orders.
g) “Material Due Date” – means the date upon which all Advertising materials must
be submitted to Spafax in accordance with the Insertion Order.
h) “Rate Card” – means the Advertisement pricing list published by Spafax.
i) “Spafax” – means Spafax Medios y Publicidad Ltda.
1.3 Spafax shall Exhibit Advertisement(s) in accordance with the terms and
provisions of this Agreement.
1.4 There are not and will not be any verbal statements, representations, warranties
undertaking or agreements between the parties with respect to this Agreement.
1.5 This Agreement may not be amended or modified by the Advertiser in any
respect except by written instrument signed by the Advertiser and Spafax.
1.6 No waiver or modification of any of the terms of this Agreement shall be valid
unless the same is reduced to writing and signed by the parties hereto.
1.7 The Advertiser shall, prior to the Material Due Date stipulated in the Insertion
Order, deliver all Advertisements materials to the following address:
Spafax Medios y Publicidad SpA
Av. Kennedy 5757, Of. 1601 A, Las Codes
Santiago de Chile
Att: Juan Carlos Mrschhausen
juan.marschhausen@spafax.com
1.8 Spafax cannot guarantee quality-control checking for any Advertisement
materials received after the material Due Date stipulated in the Insertion Order.
1.16 No discount will be given in the event of an error in Advertisement that does
not affect or influence the content of the Advertisement. In the event that Spafax is
responsible for an error in the Exhibition of an Advertisement, the Advertiser will be
leigible to have the aforementioned Advertisement Exhibited again, in accordance
with the original Insertion Order at a new time to be determined by Spafax.
1.17All information contained within is subject to change without notice. Please
contact your National account Manager for the most current information.
1.18 All payments are to be sent to Spafax at Av. Kennedy 5757, Of. 1601 A, Las
Condes, Santiago de Chile, Payable in Chilean Pesos or US Dollars as specified in
the Insertion Order and invoice. Payment may be made by check or electronic bank
transfer.
1.19 The Advertiser agrees to pay all invoices within thirty (30) days of issue. If
invoices are not paid within thirty (30) days, Advertisers will be charged 2.5%
interest per month thereafter. Spafax reserves the right to terminate the Agreement
at any time upon default by the Advertiser in the payment of any amounts due or
owing under the Agreement.
1.20 In the event that the Advertisement materials are not delivered to Spafax in
accordance with the Agreement, the Advertiser will remain liable for all amounts
due or owing under the terms of all Insertion Orders.
1.21 Notwithstanding any contract or arrangement between the Advertiser and any
third party, the Advertiser is deemed to enter into the Insertion Order as a principal
and shall be liable to Spafax for the performance of all obligations set out in this
Agreement including, without any limitation, the payment of all sums of money
incurred, due and owing by the Advertiser pursuant to this Agreement.
1.22 This Agreement may be terminated by either party by giving 2 months’ notice
in writing prior to the first Campaign Date as set out in the Insertion Order. No
cancellations will be accepted after the ad space closing date.
1.23 Insertion Orders contracting space for covers and special positions are noncancellable.
1.24 This Agreement shall be governed, construed and enforced exclusively in
accordance with the laws of the country of residence of Spafax or of the Advertiser,
at the absolute discretion of Spafax.
In the event that payment is not for incoming from and advertiser’s agency, Spafax
reserves the right to seek legal recourse from the Advertiser.
1.9 All Advertisements shall be submitted to Spafax in a form specified by Spafax.
1.10 All Advertisements must be delivered to Spafax free and clear of all changes,
including courier, delivery and shipping fees.
1.11 Advertisers and advertising representatives are wholly responsible for
content materials contained in Advertisement. The Advertiser agrees to reimburse
and compensate Spafax for any legal and court costs incurred in the event of
lawsuit or proceedings in that may result due to the content of aforementioned
Advertisement(s)
1.12 The Advertiser warrants that the Advertisement(s) are not obscene, libelous,
blasphemous or offensive to any religion or culture. The Advertiser warrants that all
commercial materials meet the Television and Broadcasting Associations standards
and adhere to their code of practice.
1.13 Spafax reserves the right to refuse or delay any advertisement for any reason,
and/or to make any necessary corrections and/or revisions without notice to the
Advertiser. Spafax will not be held responsible for content of any Advertisement
received that requires translation.
CLIENT
SPAFAX
DATE:
content on the go
Spafax Medios y Publicidad SpA
Avda. Pdte. Kennedy 5757, Of. 1601, Las Condes, Santiago, Chile
Tel: +56 (2) 28986800, Fax: +56 (2) 28986849
www.spafax.com
in Sales Media Kit 2015 ⎮ 12