Media Planner 2016 - Beverage World Magazine

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Media Planner 2016
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WORLD
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BEVERAGE
Media Planner 2016
Editorial
WORLD
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AGEBEVERA
BEVER
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AUGUST 2015
MAY 2015
D
BOTTLE’S
WATER IDE
RISING T
Money is
dropping into
the beverage
market from all
directions. What’s
behind this…
+
+
water
How bottled
is poised
to surpass
carbonated soft
drinks
Cash
infusion
the Craft
Report from
rence
Brewers Confe
cts get
Natural produ
Expo West
functional at
ations
The latest innov
colors
in beverage
Warehouse
automation is
on the move
Following
five whiskey
trends
Drink carton
recycling
gets a push
2015
THE BEVERAGE
ALMANAC
State of the
Market Report
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rld.co
beveragewo
Beverage World Takes Your Media Investment Further.
Beverage World magazine is intelligence for the global drinks business. An established brand for over 135
years, Beverage World is run by a veteran team of editorial, sales and marketing professionals with nearly 70
collective years of experience in beverage magazine publishing, digital media and conference management.
Both the magazine and BeverageWorld.com provide beverage marketers, producers and distributors with
in-depth editorial, essential news and exclusive research on the issues, trends, people and companies
shaping the beverage market. Beverage World is published monthly in print and a digital edition and hosts
an annual event for the beverage supply chain, BevOps Fleet Summit.
In print, online and in-person—trust Beverage World to deliver.
Editorial
Cover
Story
What these
apps can do
Trends + Innovation
Distribution
Trends + Innovation
Ingredients
Final Tally
A sampling of the digital assets Heineken USA is using:
Facebook: For targeting
and personalized
messaging at scale based on
Heineken USA
doubles down on digital
purchases, location and media
consumption. Facebook
partner Datalogix helps reach
characteristics of a Tecate
shopper versus shoppers of
Nuno Teles (right)
and Dirk De Vos
drive HUSA’s
digital strategy
and execution.
our competitors,” said Dirk De
Vos of HUSA.
ibotta: Rewards and
rebates app allows
consumers to receive
cash-back rewards by
36 July 2015 ⁄ beverageworld.com
hen Nuno Teles stepped to the stage
on the second day of the Heineken
USA (HUSA) National Distributor Conference in February he was
wearing a big smile and a prototype
Google Glass, the apparatus that has come to define
leading-edge personal technology.
Teles, full of energy, clearly was having fun with his
audience, pretending to take pictures from the headset and seamlessly posting them on social media for
the entire world to see. It was more than just a tactic
to loosen up his audience.
This was Teles’ first HUSA National Distributor
Conference, having been installed as HUSA’s chief
marketing officer in 2014, and he was reinforcing the
big message he delivered the day before: that it was
time for HUSA to “be bold or go home” with how it
markets its brands.
It was the kind of message that was right for the occasion, effectively pumping up the distributor troops,
who were assembled to hear HUSA’s plans for its
brands in 2015. HUSA used the meeting to announce
that it was going to spend 6 percent more on marketing
in 2015, but more significantly, that it was dedicating
30 percent to digital media.
gagement tasks, such as
If that news served as the baseline for Teles’ “be
bold” rallying cry, it was what he and the HUSA marketing, sales and brand executives demonstrated to
its distributors that backed up why and how HUSA
is confidently—and yes, boldly—leveraging digital
media to market its brands and to sell more beer.
In interviews with Beverage World in May, Teles
and Dirk De Vos, HUSA’s senior vice president of
commercial marketing, described HUSA’s “all in”
strategic use of digital media; how digital is used to
mine for consumer insights and creatively engage
consumers; and how it’s driven a transformation of
the HUSA organization.
HUSA’s use of digital media comes at a time of
disruptive change in the beer industry as established
beer brands find it increasingly difficult to make lasting connections with consumers who are fragmenting demographically against a back drop of a growing
array of choices.
It also comes at a time when HUSA finds itself entrenched between behemoths like Anheuser-Busch
InBev and MillerCoors, who have the scale to assert
themselves in terms of marketing and channel dominance, at one end of the beer industry, and nimble
craft brewers who have demonstrated their ability to
An effective keg management program and asset-tracking technology gives
brewers visibility into the supply chain and maximizes keg turns
By Heather Landi
Millennials are attracted to big, bold and complex flavors and
that is driving flavor innovation in the beverage market
Beverage trends by the numbers
By Heather Landi
connect with consumers on a local—and even personal—level, on the other end.
Why digital is right for the times
One example Teles provides to demonstrate the importance of digital media is the recent U.S. launch of
the global tequila-flavored beer brand Desperados. In
tests in Florida HUSA ran only TV ads in some markets and ran only digital in other markets. The awareness from TV was virtually zero, while the awareness
from the digital campaign was 23 percent.
“That’s because our targets, young adults, are not
consuming TV anymore,” Teles said, adding that
digital was “crucial...it’s the only way to reach out to
the consumer or the shopper, depending on where
they are in their buying occasion.”
In a broader sense, Teles says digital is the basis for
the “3S” marketing strategy he has driven, focusing
the HUSA team on Science, Story, and Speed.
With science, Teles explains that digital has allowed the organization to realize detailed insights
about the consumer. “We can almost predict what
consumers will do, what their behaviors will be, by
demographic, across channels, and depending on
what the occasion may be,” he said.
PhotograPhy by robert Mitra
It’s the consumer insights culled via science that
provides the ability to “come up with big and bold
stories to tell about our brands,” the story-telling aspect of the strategy. “It’s about asking, ‘How can I
make that consumer interested in my brand proposition?’” He added, “Digital marketing requires lots
of information to turn it into insights and to make it
actionable. That’s why we use digital across all functions and all the brands.”
An example of a bold campaign is the five-year
Major League Soccer sponsorship for flagship
Heineken, which includes digital content, as well as
hosting a “Heineken House” at major MLS events.
The goal is big and bold too: to reach 90 million millennial and Hispanic Americans. “Soccer is a passion
point with the demographic, with a natural association with our brand.” Teles added, “Millennials and
Hispanics are more impacted by the digital world by
far than any other demographic. And those are the
critical demographics for us to reach out to, because
those are the consumers of the future.”
Speed is just that, “the ability to get enormous
reach and execution in a short period of time,”
Teles said, pointing to the campaign for Heineken
Light featuring Neil Patrick Harris, which debuted
watching a video.
ShopKick: Digital
shopping app that
rewards shoppers with kicks
(points) for walking in the
door at their favorite retailers
and by scanning items
in-store and making purchases. Kicks can be redeemed for gift cards at top
stores. “ShopKick is in the
hands of over 10 million
consumers in the U.S., this is
not minor or marginal reach,”
said Nuno Teles of HUSA.
Twitter: Real-time
conversation and
engagement to support
branded content and
sponsorhsip campaigns such
as MLS soccer.
TubeMogul:
Programmatic video.
D
raft beer plays a pivotal role in successfully growing a brewer’s brands
as well as building a consumer base.
Whether it’s a small start-up brewer
or an international operation, brewers have to keep kegs moving quickly through
the supply chain to continually have kegs available to service customers and keep up with
peak demand. Ultimately, moving draft beer
kegs quickly and efficiently from brewer to distributor and back again optimizes the return on
investment.
At an average cost of $130 each, kegs are a
significant asset investment and managing and
tracking these assets should be a priority for every brewer. Yet, keg loss is a common problem
in the brewing industry.
In addition, there is explosive growth in
craft beer and many brewers are expanding to
regional, national and global distribution, and
this only increases supply chain complexity. A
lack of asset control coupled with expanding
distribution makes an effective keg management system even more challenging, yet also
increasingly necessary.
Essentially, an asset management strategy
should focus on improving keg utilization, or
keg turns, and reducing the risk of loss. Historically, many brewers have relied on importers and distributors for their keg management
or tried to manage the process themselves but
they often struggle to keep track of their assets.
Supply chain solutions provider Satellite
Logistics Group (SLG) helps brewers achieve
a much greater level of efficiency and control
with its industry-leading Kegspediter keg
management, collection and return service.
On the following pages we feature this year’s Breakout Brands, those beverages we predict
are about to break out from the pack and gain their footholds as established, successful brands.
Eight brands made the cut this year for our eighth edition of Breakout Brands.
T
he influential millennial generation continues to impact flavor trends in the beverage market as companies seek to appeal
to this consumer group’s endless thirst for
flavor variety. And trends among millennials, such as big, bold flavors and healthy juice and
vegetable flavors, ultimately drive innovation in the
overall beverage market. Now, exotic, innovative and
adventurous flavor combinations are showing up in
almost every beverage category.
Asian influence
With KegID asset-tracking technology, brewers can track individual kegs by scanning
barcodes labels, which enables real-time visibility.
SLG’s Kegspediter service has led the beverage industry for 25 years by getting kegs into
the production line faster with proprietary software, strategically located consolidation centers
and a nationwide network of 1,600 wholesalers.
“Due to route density and scale, the Kegspediter program can return the kegs more
quickly and efficiently than brewers managing
their own assets, which leads to a quick turnaround time of kegs,” says Kevin Brady, SLG
president and CEO.
Wisconsin-based Steven’s Point Brewery
found that the Kegspediter program dramatically increased the speed of keg returns versus
relying on wholesalers to send the kegs back.
SLG recently added a keg tracking software solution to offer an even more powerful
keg management program. Through a recent
acquisition of mobile solutions provider AnotherRound Apps, SLG has combined its own
Kegspediter service with AnotherRound’s
KegID asset-tracking technology to enable
beverageworld.com ⁄ July 2015 37
beverageworld.com ⁄ June 2015 63
38
39
40
42
High Brew
Deep Eddy
Runa
Ciderboys
44
45
46
47
Avitae
Copa Di Vino
Califia Farms
Bruce Cost Ginger Ale
beverageworld.com ⁄ June 2015 37
“Consumer interest in global, regional and ethnic flavors has helped Southeast Asian flavors, which have
obviously been huge in the culinary world, cross into
beverages,” says David Wasnak, associate director,
marketing and consumer insights at Robertet Flavors. “We’ve been seeing a lot of interest in Thai spice,
Thai iced tea and even sweetened condensed milk
across a number of beverage categories.”
The millennial consumer’s interest in global and
ethnic flavors also is driving experimentation with
North African and Middle Eastern flavors.
Colleen Roberts, director of sales at ingredient company Flavors Dynamics, says the popular
Middle Eastern spice za’atar has become a hot ingredient in the culinary world and may spill over
into the beverage market.
“As spice blends become increasingly popular in
the beverage segment, I can see a variation of this
cultural spice in a vodka,” she says.
The number of new beers touting high alcohol
content is increasing worldwide
At the same time, bold indulgent flavors also are
still trending.
“What we saw in 2015 that I feel will carry into
2016 is the popularity of caramel type flavors, salty
caramel, caramel crème, caramel nut,” Roberts says.
Largely due to the
growth of craft beers, between 2011
and 2014, the number of beers launched
globally with a higher ABV rose by 280%,
with the number launched in North America
growing by 319%, in Europe by 207%, in
Latin America by 260% and in Asia Pacific
by 46%. Popular beers styles such as
Over one in three
IPA, imperial stouts and porters
(37%) U.S. beer drinkers have
typically tout a higher
tried beer with higher alcohol content
ABV.
and would try them again. In Europe,
consumers who purchase beer show
a preference for beers with an ABV
of 5% or more: 43% in Poland,
In the United Kingdom,
41% in Italy, 39% in France,
there is an industry trend to
33% in Spain and 31%
label stronger beer brands as
in Germany.
“premium.” In fact, 44% of
consumers who drink beer say they
However, the
associate a higher percentage
proportion of consumers
of alcohol content with
preferring stronger beer has declined in
premium beer.
the past two years in certain markets,
particularly among 18 to 24-year old consumers.
In France, the proportion of this age group that
seeks out higher ABV beers has dropped 10
percentage points. There has been an
One exception
11 percentage point drop in Germany
to this trend in consumption
and a 9 percentage point
levels for younger consumers has
drop in Spain.
been in Italy, where the proportion
preferring beer with an ABV of
over 5% has actually risen by
7 percentage points between
2013 and 2015.
While consumer
concerns about binge drinking
drives sales of low and non-alcohol
beers, there is a lot of innovation in
high-alcohol beers. Almost one in four
(23%) beers launched globally in 2014
and 25% in 2013 had an alcohol by
volume (ABV) of 6.5%
or higher.
Cocktails shake things up
The cocktail world is often the pioneer of new
and adventurous flavors and many of these flavor
combinations make their way eventually into the
non-alcohol side of the market.
For instance, spicy cinnamon
continues to be a hot trend (pun intended) in the spirits segment, first in
whiskey and now even in rum.
Roberts says beverage companies
are showing interest in different cinnamon varieties, such as cinnamon
red hot and cinnamon crème, for nonalcohol products.
Savory, botanical and herbal flavors have become a fixed trend in cocktail mixology, especially
the combination of sweet fruit and savory herbal
or vegetable flavors or even sweet and spicy.
These interesting flavor combinations are moving from behind the bar to the spirits shelf, such as
Sauza’s Cucumber Chili Tequila and vodka brands
offering Strawberry Basil infused vodka.
Synergy Flavors offers a line of botanical and
herbal extracts including basil and hibiscus and
the company says these extracts are increasingly
By Heather Landi
Strong brews muscle in
results of online campaigns.
“Based on this understanding
we know, for example, the
completing simple brand-en-
W
A taste for adventure
consumers and measure
HUSA’s ‘all in’ use of digital media is driving it’s marketing in ‘bold’
and transformational directions By Kevin Francella
“Digital marketing
requires lots of
information to turn it
into insights and to
make it actionable.
That’s why we
use digital across
all functions and
all the brands.”
Optimizing your assets
Above: Grapefruit has
re-emerged and black raspberry
offers a unique twist on fruit
flavors. Below: Polar Seltzer
offers Summer and Winter
edition seasonal flavors.
The millennial consumer’s interest in global and ethnic flavors is driving
experimentation with North African and Middle Eastern flavors.
36 October 2015 ⁄ beverageworld.com
In comparison,
in 2012, 15% of beers
launched globally had
an ABV of 6.5%
or higher.
98 October 2015 ⁄ beverageworld.com
Source: Mintel, a Market intelligence agency
Each and every issue highlights best practices, original industry research and identifies emerging trends that have the potential to
change the face of the global beverage market.
2016 Special Features Include:
Making the Mark
Special Reports
• Beverage Technology Report • Breakout Brands
•Beverage Vehicle Trends Report • Beverage’s Best Fleets
• Craft Beer Market Report
• Global Innovation
• Craft Spirits Market Report
Awards
• Beverage Almanac 2016
• BevStar Awards
Power Players
•Global Beverage
Beverage
Disruptors
Packaging Awards
•
L
iquid
Refreshment
Power
•
Players
•Beverage Alcohol Power
Players
In every issue:
Honors
•Beverage Fleet of the
Year
• Craft Brewer of the Year
• Distiller of the Year
•Liquid Refreshment
Company of the Year
•Beer Wholesaler
of the Year
• Beverage Alcohol Trends
• Liquid Refreshment Trends
• Ingredients & Formulation Innovation
•“NEW” Digital Marketing Innovation
Packaging Innovation
• Warehouse & Distribution Innovation
• Production & Packing Innovation
•Fleet Equipment & Management
Innovation
See the full 2016 Editorial
Calendar for details.
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BEVERAGE
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BEVERAGE
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Why craft soda
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New technology
for managing
keg assets
Carlsberg takes
packaging off line
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Business Breakdown:
Beverage Producer/Manufacturer/Bottler
• Carbonated Soft Drinks • Beer • Bottled Water • Wine/Spirits/Distilled Beverages • Ready to Drink Coffee/Tea • Energy/Sports Drinks • Functional/Fortified Nutraceuticals • Juice/Fruit Drinks • Fluid Dairy/Dairy Drinks • Other Beverages Beverage Distributor/Wholesale/Warehouse
(Beer, Soft Drinks, Wines, Liquor, Other Beverages) Beverage Retailers Retail/Foodservice Distributor or Broker Brand Owners, Franchise Companies, Importers Beverage Retailers Others Allied to Field 1
14,490
3,472
2,080
974
3,785
750
272
155
797
1839
366
See pages 54-61
WORLD
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down to the most influential decision-makers and defines subscribers by
the dynamics of a changing beverage market landscape, identifying by
beverage market segment and across key business titles.
Total Domestic Qualified Circulation 35,3721
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center stage
JUNE 2015
shortage
Beverage makers conf
ront a growing risk:
how to do more with
less of their
most precious reso
urce
Breakout
Brands
2015
135
Years delivering media to
U.S. beverage market
10,808
3,958
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1,123
3,848
1,145
120
Countries served
with unmatched
editorial &
reach
40
Years bringing
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BROAD REACH…of the international market
Beverage World is the media brand known to readers in more
than 120 countries. We’ve covered the international beverage
business for more than 40 years, consistently reaching the
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MAY
JUNE
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Special
Features
Beverage Disruptors
2016: Our exclusive
ranking of the 50
people who are
shaking things up most
dramatically in the
beverage world
Beverage Technology
Report: How 5 top
technologies each in
marketing, production
and distribution are
changing the beverage
business.
Beverage Fleet
of the Year
February 17
February 24
March 25
April 25
Global Edition
Global Edition
Global Edition
Beverage Vehicle
Trends Report: The
results and analysis
of Beverage World’s
annual exclusive
research.
Craft Beer Report: A
comprehensive look
at the major trends
shaping the Craft Beer
Market.
Beverage Almanac
2016: Our annual
state-of-the-industry
report analyzing
key data and trends
spanning the major
and emerging drinks
categories, both LRB
and alcohol.
BevOps 2016
Preview
Craft Brewer
of the Year
Distiller of the Year
Breakout Brands:
Our editors profile the
emerging beverage
brands that generating
the buzz in the liquid
refreshment and
beverage alcohol
markets.
Craft Spirits
Market Report
Colors
Functional
Ingredients &
Formulation
Innovation
Organic/Natural
Functional
Sweeteners
Flavorings
Packaging
Innovation
Sustainable
Packaging
Labeling
Glass
Aluminum
PET
Cartons
Liquid Refreshment Energy and
Functional
Trends
Waters
Fruit Drinks
RTD Coffees
and Teas
Energy and
Functional
Kids Drinks and
Craft Sodas
Beverage Alcohol
Trends
Cider
Imported Beer
Vodka and Gin
Craft Beer and
Craft Spirits
Flavored Spirits
Whiskey and
Bourbon
Social Media
Apps
Social Media
Automation
Interactive
Packaging
Entertainment
Lift Trucks &
Pallet Handlers
Shopper
Marketing
Hand Trucks &
Carts
Racking & Storage Route Accounting
& Distribution
Management
Asset Tracking
Packaging Lines
NEW: Digital Marketing
Innovation
Warehouse &
Distribution
Innovation
Filling Systems
Production &
Packing Innovation Water
Management
Monitoring &
Inspection
Brewery Systems
Blow Molding
Fleet Equipment
& Management
Innovation
Class 7 Model
Year Report
Classes 3-6 Model
Year Report
Class 8 & Trailers
CNG & Propane
Vehicles
Vans & Distribution Bodies & Lift Gates
Utility Vehicles
Show previews
Work Truck Show
Preview
Bonus
Distribution
Craft Brewers
Conference Preview
Work Truck Show
Modex (April 4-7,
(March 2-4, Indianapolis) Atlanta)
Nightclub & Bar Show
IFT Preview
Wine & Spirits
Wholesalers of
America (April 18-21,
Las Vegas)
(March 7-9, Las Vegas)
ACT Expo (May 2-5,
Natural Product Expo
West (March 10-12,
Anaheim, CA)
Long Beach, CA)
Craft Brewers
Conference (May 3-6,
Philadelphia)
BevOps (May 10-13,
Las Vegas)
Summer Fancy
Food Show
(June 29-July 1,
New York)
Media Planner 2016
Editorial Calendar
JULY
AUGUST
SEPTEMBER OCTOBER
NOVEMBER DECEMBER
June 17
July 18
August 19
September 16
October 18
November 16
June 24
July 25
August 26
September 23
October 25
November 22
Global Edition
Global Edition
Global Edition
Liquid Refreshment
Power Players: The
brands and companies
making an impact in the
LRB market.
Beverage Alcohol Power
Players: The brands and
companies making an
impact in the Beverage
Alcohol market.
Global Innovation:
Beverage World’s
region-by-region look
into the beverage
innovation influencing
global beverage marketing.
BevStar Awards:
Beverage World’s 7th
annual awards recognizing
brand innovation in major
and emerging beverage
categories, both LRB and
alcohol.
Beverage’s Best Fleets:
Profiles of the best fleets
in the business and what
makes them the best.
Organic/Natural
Health & Wellness
Liquid Refreshment
Company of the Year
Colors
Beer Wholesaler
of the Year
HIT List: Best of the
Year Our editors review
all things that were a
HIT—Hot, Innovative and
Trendsetting—in the
beverage world in 2016
Global Beverage
Packaging Awards
Emerging Flavors
Functional
Sweetener Technology
Glass, Aluminum,
Pouches
PET, Cartons, Labels,
Sustainable, Pouches
Glass
Sustainable Packaging Caps & Closures
Glass and Aluminum
Waters
Energy and Functional Health & Wellness
RTD Teas and Coffees Kids Drinks and
Fruit Drinks
Energy and Functional
Rum and Tequila
Cider
Beer
Import Beer;
Craft Beer
Emerging Categories
Wine
Apps
Shopper Marketing
Mobile Tech
Social Media
Entertainment
Emerging Technology
Facility Design
Automation
Mobile Technology
Route Accounting
& Distribution
Management
Lift Trucks &
Pallet Handlers
Racking & Storage
Labeling
Production
Automation
Water Management
Energy Management
Packaging Lines
Monitoring &
Inspection
Cabovers
Vehicle Leasing
Tires & Wheels
Telematics
CNG & Propane
Trailers & Bodies
NBWA Preview
PackExpo Preview
NACS Preview
Brau Beviale Preview
NBWA (Sept. 25-28,
IFT (July 16-19, Chicago)
Chicago)
NACS (Oct. 18-21, Atlanta)
Americas Food &
Beverage Show
(Oct. 26-27, Miami)
PackExpo
(Nov. 6-9, Chicago)
Brau Beviale (Nov. 10-12,
Nuremberg, Germany) beverageworld.com
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Media Planner 2016
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that particular channel.
Specs are 120x60 (logo),
300x250, 300x250,
215x90 and 728x90.
Ad Specs: File types accepted are GIF, animated GIF, JPG, HTML 5, flash file or 3rd party tag. For GIFs and JPGs: Max bandwidth
is 40KB with max animation of 4 loops. If submitting HTML 5, flash file or 3rd party tag, max bandwidth is 1 MB with max of 4
loops, animation length of 30 seconds. Flash file impressions may be limited because some browsers do not automatically render
flash without user initiating first. While 3rd party tags are accepted, reporting may not be available.
Beverage World Digital Edition Sponsor
The Beverage World Digital Edition is a 3D, page-flipping replica of the print magazine. This e-magazine
is delivered directly to the email inboxes of nearly 25,000 emails each month (5,000 qualified and
20,000 from the Beverage World database). This is a premium AND multi-media ad position that will
support imbedded video, flash and links. Let your ad literally speak to the reader!
FREQUENCY MONTHLY RATE*
1 MONTH
$3,000
3 MONTHS
$2,850
6 MONTHS
$2,550
9 MONTHS
$2,250
12 MONTHS
$2,000
WHAT’S INCLUDED
Each sponsor receives
a full-page, 4color ad
that runs adjacent to
the cover of Beverage
World. 475x650 pixel
ad at 72dpi. Print-ready
PDF also acceptable.
*All rates are gross
Submitting Creative: all materials are due 5 business days
prior to start date. Send to creative@macfad.com
beverageworld.com
BEVERAGE
Media Planner 2016
Digital
WORLD
Beverage World eNewsletters
Beverage World offers a variety of eNewsletters to fit your needs.
DAILY NEWS
A.
Reach over 18,000 subscribers each day!
B.
Delivered every business day with breaking beverage news headlines,
the Daily is a must for beverage executives around the world.
AD UNIT
B.
DIMENSIONS (WXH)
MAX BANDWIDTH
MAX ANIMATION
MONTHLY RATE*
A. Leaderboard
728X90
40KB
4 Loops
$2,450
B. Billboard
300X250
40KB
4 Loops
$2,000
B.
TARGETED NEWSLETTERS
A.
10,000 targeted subscribers per newsletter
A.
B.
Craft Beer Beat, Wine & Spirits Beat and Functional Beverage Beat feature editorial that relates to alcohol (Craft Beer and Wine & Spirits) or non-alcohol
(Functional). Reach that target audience of beverage producers, distributors,
wholesalers, franchisors and retailers 2x per month.
AD UNIT
DIMENSIONS
(WXH)
MAX
BANDWIDTH
MAX
ANIMATION
(newsletter blasted 2x each month)
A. Leaderboard
728X90
40KB
4 Loops
$1,500
B. Billboard
300X250
40KB
4 Loops
$1,500
728X90, 300X250
40KB
4 Loops $2,600
A&B. MONTHLY RATE*
SPECIALTY NEWSLETTERS
8,000 specialty subscribers per newsletter
*All rates are gross
Ad Specs: File types accepted are GIF, animated GIF
or JPG. Must supply direct
URL link. Cannot accept 3rd
party tags.
Submitting Creative: all
materials are due 5 business
days prior to start date. Send
to creative@macfad.com
Own a vertical topic and go beyond the regular banner ad to deliver educational
content of your own! Choose from Distribution Briefing, Packaging Briefing and R&D Briefing. Each newsletter is dedicated to just one sponsor and is
delivered to beverage executives 2x per month.
FREQUENCY
Total RATE*
3 MONTHS ( 6 total newletters)
$4,750
6 MONTHS (12 total newletters)
$8,500
9 MONTHS (18 total newletters) $12,000
12 MONTHS (24 total newletters) $15,150
WHAT’S INCLUDED
Each sponsor receives: Option 1: 3 images
at 120x60 each, plus 200 character text per
image and one URL link per image. Option
2: one banner at 160x600. Max bandwidth: 40 KB. Max animation: 4 loops
beverageworld.com
BEVERAGE
Media Planner 2016
Digital
WORLD
Beverage World Thought-Leadership Programs
Custom eBlasts
Deliver your message to a targeted group of Beverage World subscribers. You supply the HTML materials and
Beverage World handles everything else. Custom eBlast RATE: $3,500 NET (per 5,000 targeted emails)
Whitepaper program
Feature a case study or position statement to the
beverage marketplace.
Includes:
•2 months of premium placement in WhitePaper
section on Beverageworld.com homepage – links
to your white paper download
•2 months of promotion in Beverage World’s
Daily eNewsletter – via a text ad with graphic
reaching 18,000 opt-in subscribers every day
•4 email blasts – sent to 20,000 Beverage World
readers’ emails to register and download a PDF
of white paper
•Inclusion in the WhitePaper Archive tab on
BeverageWorld.com
•Targeted Leads – Regular reports of registrant
downloads delivered to you
WHITEPAPER PROGRAM RATE: $3,500 NET
Creative Specs:
•PDF of whitepaper
•JPG image of whitepaper cover
•Subject line of email blasts
•5-7 word title description
•20-30 word summary of whitepaper
webcast program
Participate with editors and panels of experts on
multiple beverage topics in this live platform that
delivers exclusive market information and analysis.
Includes:
•Speaking Participation – address the audience directly via a five-minute speaking slot during live event
•High Impact Exposure – be one of only 4 sponsors to participate in this interactive webcast.
Leads--complete contact information of all registrants prior to live event and those accessing the
event archive up to three months post-event
•ROI – build awareness, demonstrate expertise and receive valuable leads all in one manageable investment
•Ease of Participation – gain all the benefits of
producing and participating in an online web
event without doing any of the work
•Beverage World branding – gain a top affiliation with Beverage World’s proven branding and
market expertise
WEBCAST PROGRAM RATE: $4,000 NET
Creative Specs:
•Company logo
•Headshot and bio of presenter
•Max of 6 slides in 4:3 format for 5-minute speaking slot
Customized
Webcast
packages are
available.
Contact
Beverage World
for details.
Whitepaper section on
Daily eNewsletter
beverageworld.com
BEVERAGE
Media Planner 2016
Events
WORLD
Beverage World’s annual supply chain conference allows sponsors to showcase brands and develop
relationships with decision-makers in a relaxed environment.
2016
>The Event for the Beverage Supply Chain
You need to be here.
May 10-13, 2016
Red Rock Resort & Casino
Las Vegas
Bevopsfleetsummit.com
The 11th annual BevOps Fleet Summit, hosted by Beverage
World magazine, is a learning and information sharing experience for warehousing, operations and fleet management. In addition to educational sessions, it also features an exclusive tour
of a local beverage distributor. And of course the coveted Ride
& Drive/Equipment Demo, which will once again be held
at the Las Vegas Motor Speedway!
Sponsors will enjoy plenty of exhibit times that offer a perfect platform to showcase products/services and networking events to build long-term relationships
with top buyers in the beverage market!
Many types of sponsorships are available. Please contact a Beverage World
sales executive for details.
The Ride ‘n Drive feature
was very well done and
provided a hands-on
showcase for fleet operators. Our vehicles really
stood out in this environment. In fact, every aspect
of Bev Ops was professionally planned and
executed, from the food to
the networking events to
the show floor.”
–Tom Arland
Vice President of Beverage,
Van and Specialty Vehicle Sales
Mickey Truck Bodies
Attendee Stats
Job Function
1
Primary Business
Primary Product
5%
8%
15%
40%
15%
7%
21%
24%
51%
71%
21%
22%
 Warehouse/Distribution/




Fleet
Corp Mgmt
Production/QC
Division/Branch Mgmt
Sales/Marketing/Other
 Beverage Distributor/
Wholesaler/Warehouse
 Beverage Producer/
Manufacturer/Bottler
 Beverage Franchise
Company/Importer/
Brand Owner/Other




Beer
Soft Drinks
Wine/Spirits
Bottled Water/Other
BevOps Fleet Summit 2015
attendee demographics
1
beverageworld.com
BEVERAGE
Media Planner 2016
Ad Sizes + Specs
WORLD
Monthly Issue Ad Specs
Full Page
2-Page Spread
2/3 Vertical
1/2 Island
1/2 Horizontal
1/2 Horiz. Spread
1/2 Vertical
1/3 Square
1/3 Vertical
1/3 Horizontal
1/4 Square
1/4 Horizontal
Bleed
Trim
Live Area
Non-Bleed
(width x height)
(width x height)
(width x height)
(width x height)
9.25" x 11.125"
234.95 mm x 282.57 mm
18.25" x 11.125"
463.55 mm x 282.57 mm
5.89" x 11.125"
149.61 mm x 282.57 mm
5.74" x 8.65"
145.80 mm x 219.71 mm
9.25" x 5.625"
234.95 mm x 142.87 mm
18.25" x 5.625"
463.55 mm x 142.87 mm
4.5" x 11.125"
114.30 mm x 282.57 mm
5.89" x 5.63"
149.61 mm x 143 mm
3.25" x 11.125"
82.55 mm x 282.57 mm
9.25" x 4.375"
234.95 mm x 111.12 mm
4.529" x 5.625"
115.04 mm x 142.87 mm
9.25" x 3.375"
234.95 mm x 85.725 mm
9" x 10.875"
228.60 mm x 276.22 mm
18" x 10.875"
457.20 mm x 276.22 mm
5.64" x 10.875"
143.26 mm x 276.22 mm
5.49" x 8.40"
139.45 mm x 213.36 mm
9" x 5.375"
228.60 mm x 136.52 mm
18" x 5.375"
457.20 mm x 136.52 mm
4.25" x 10.875"
107.95 mm x 276.22 mm
5.64" x 5.38"
143.26 mm x 136.65 mm
3" x 10.875"
76.20 mm x 276.22 mm
9" x 4.125"
228.60 mm x 104.77 mm
4.279" x 5.375"
108.69 mm x 136.52 mm
9" x 3.125"
228.60 mm x 79.375 mm
Material Requirements & Submission Guidelines
All advertisers must sign up on MACFAD.SENDMYAD.COM and
create an account before any ads can be submitted.
General Guidelines for Ads
• Make sure all ads are built correctly to specs and scaled at 100%
• Make sure there are no missing Fonts
• Make sure all of your images are linked
• CMYK embedded images only. NO RGB IMAGES! (Hint: Convert
your images to CMYK in Photoshop before you place them in your
layout program)
• Verify that all images are hi-res (Images will fail preflight at 150 dpi
& below)
• Maximum Ink Density should be 300 percent or LESS on all images
• NO Pantone Colors (Convert to process)
• NO Spot Colors (Convert to process)
• Please make sure “White” type is NOT set to Overprint.
• Please make sure your crops marks are ON for Partial Ads
• Please name PDF to identify title/year/month/ad size/Client
Example: bev11071_3V_Nutro.pdf
• For Supplements/Specials please substitute title for identifier of
supplement. Example: Nat for Natural
8.75" x 10.375"
222.25 mm x 263.52 mm
17" x 10.375"
431.80 mm x 263.52 mm
5.265" x 10.5"
133.73 mm x 266.70 mm
5.12" x 8.03"
130.05 mm x 203.96 mm
8.625" x 5"
219.07 mm x 127 mm
17.625" x 5"
447.67 mm x 127 mm
3.875" x 10.5"
98.425 mm x 266.70 mm
5.26" x 5"
133.60 mm x 127 mm
2.625" x 10.5"
66.675 mm x 266.70 mm
8.75" x 3.875"
222.25 mm x 98.425 mm
3.9" x 5"
99.060 mm x 127 mm
8.625" x 2.75"
219.07 mm x 69.850 mm
7.75" x 9.625"
196.85 mm x 244.47 mm
16.75" x 9.625"
425.45 mm x 244.47 mm
4.625" x 9.75"
117.47 mm x 247.65 mm
4.625" x 7.75"
117.47 mm x 196.85 mm
7.3125" x 4.75"
185.74 mm x 120.65 mm
17.625" x 4.875"
447.67 mm x 123.82 mm
3.75" x 9.75"
95.25 mm x 2 47.65 mm
4.625" x 4.75"
117.47 mm x 120.65 mm
2.375" x 9.75"
60.325 mm x 247.65 mm
7.3125" x 3.5"
185.74 mm x 88.90 mm
3.75" x 4.75"
95.25 mm x 120.65 mm
7.3125" x 2.5"
185.74 mm x 63.50 mm
Full Page
2/3 vertical
1/2 island
1/2 horizontal
1/2 vertical
1/3 square
1/3 vertical
1/3 horizontal
1/4 square
1/4 horizontal
• If using InDesign, go to the preferences, and under “Appearance
of black”, both Options for black should be set to display & output
blacks “Accurately”
• For further help, Google “Create PDF-x1a”
PDF-x1a Settings via macfad.sendmyad.com
1. Open Ad in layout program
2. T o create your PDF, go to File > Adobe PDF Presets > Define
(This saves a preset for PDF’s via macfad.sendmyad.com)
3. Use the following settings: Crop marks: Weight: 0.25pt
Offset: .1667in Bleed: 0.125in for top, bottom, left, right
4. H
it Export, and save PDF. (Please make sure to name PDF
to our specified naming convention)
5. Y our Ad has been created in PDF-x1a format and is ready for
submission to macfad.sendmyad.com
Note: Ads must be created with PROPER Trim and Bleed Crop Marks
and have a Crop Mark OFFSET to .1667
For macfad.sendmyad.com support,
please email to adportalhelp@macfad.com
beverageworld.com
BEVERAGE
Media Planner 2016
Ad Specs
WORLD
Contacts
Publisher/Editorial Director
Kevin Francella
Product Specialist
Dawn Lindeman
514 Pinebrook Blvd
New Rochelle, NY 10804
P. 914.813.3165
kfrancella@beverageworld.com
21641 Hummingbird Street
Trabuco Canyon, CA 92679
P. 949-709-8004
F. 949-613-8382
dlindeman@beverageworld.com
Associate Publisher-Midwest/West
Lisa Adams
484 Montrose Avenue
Elmhurst, IL 60126
P. 331.979.2940
ladams@beverageworld.com
Associate Publisher-Northeast/Mid-Atlantic
Jeff Blanch
3 Old Dodgingtown Road
Bethel, CT 06801
P. 203.739.0775
F. 203.730.4287
jblanch@beverageworld.com
International Sales Director
Gabriele Fahlbusch
IMP InterMediaPartners GmbH
Beyeroehde 14
D-42389 Wuppertal, Germany
P. +49 202.271.6915
F. +49 202.271.6920
fahlbusch@intermediapartners.de
Director of Marketing & Events, Classifieds
Erin Fiden
2217 Ivan Street #922
Dallas, TX 75201
P. 469.729.9199
efiden@beverageworld.com
Managing Editor
Andrew Kaplan
72 -10 112th Street, #4K
Forest Hills, NY 11375
P. 347.494.5731
akaplan@beverageworld.com
Editor-at-Large
Jeff Cioletti
9-1/2 E. Myrtle St.
Alexandria, VA 22301
P. 201-448-7719
jcioletti@beverageworld.com
Art Director
Grace Alberto
333 Seventh Ave, 11th Floor
New York, NY 10001
P. 646.275.3652
galberto@beverageworld.com
@Beverage_World
Facebook.com/BeverageWorldMag
linkedin.com/company/Beverage-World-magazine
beverageworld.com
333 Seventh Avenue | 11th Floor | New York, NY 10001