Graphic standards

Logos and Standards Manual
Effective August 2012
Logos and Standards
Revised August 2012
pg 1
BACKGROUND
In an effort to unify the look and identity of Chaminade Julienne Catholic High School,
the process of developing an improved logo for the school was initiated in February 2007.
Effective May 1, 2007, the logo and artwork outlined in this Logos and Standards Manual
are to be used for Chaminade Julienne Catholic High School.
SCHOOL MARKS
General Policy
Chaminade Julienne Catholic High School regulates and retains the control and economic
benefit of its marks—trademarks, service marks—which includes the name “Chaminade
Julienne,” logos, icons and identifying symbols. CJ grants the use of these marks for
products and services to those vendors, manufacturers and service providers who have
entered into a trademark licensing agreement with Chaminade Julienne, or who have
been asked by a school administrator to provide goods or services to the school.
Licensing Agreement Requirements
Any company or individual producing or selling a product or service displaying a mark
belonging to Chaminade Julienne must enter into a trademark licensing agreement with
the school. No other use of the school’s marks is authorized without an agreement or
written permission. All trademark license agreements will include provisions addressing
quality control and individual trademark license agreements may also include a
reasonable royalty paid to the school, or an appropriate exchange for permission to use
the school’s marks.
Administration
The Chaminade Julienne communications department is responsible for the
implementation of this policy, coordination of licensed vendors, and the negotiation and
issuance of trademark licensing agreements. Phone: (937) 461.3740 x238
SCHOOL NAME
Do not use a hyphen when
writing the school’s name
Whenever the school is written within a body of text copy, it should appear without a
hyphen: Chaminade Julienne Catholic High School, Chaminade Julienne, or CJ.
CHAMINADE JULIENNE LOGOS
Logos should be used
exactly as provided
without variation
The official Chaminade Julienne logos are provided electronically to administrators on
the Logo Disk CD, on the CJ serve. The logos and artwork should be used exactly as
provided and should not be distorted or changed in anyway without specific permission
from the president or communications office. It is imperative that the logos be printed
or displayed in a consistent manner in order to achieve a unified look for the school. No
other logos or variations are to be developed and used by members of the CJ community
or affiliated organizations. The full logo should be used on all printed pieces, collateral,
promotional pieces, advertisements, publications and multi-media presentations.
The line, “Catholic Faith • Excellent Academics • Enriched Community” may be used
with the logo in place of “Catholic High School.”
Logos and Standards
Revised August 2012
pg 2
SCHOOL COLORS
Colors are chosen from the Pantone Color Guide and are referred to as PMS colors.
Note: this document was produced using process colors, therefore the swatches below do
not reflect an accurate PMS color representation. An accurate representation can be found
on the school’s letterhead.
PMS Blue 293C
CMYK breakout: C=100, M=56, Y=0, K=0
RGB breakout: R=0, G=103, B=177
PMS Green 355C
CMYK breakout: C=94, M=0, Y=100, K=0
RGB breakout: R=0, G=169, B=79
SPONSORING ORDERS (Sisters of Notre Dame de Namur and Society of Mary)
Whenever possible, the logos of the school’s two sponsors should appear on printed and
promotional pieces. The sponsor logos are provided on the Logo Disk CD in their original
colors and CJ’s PMS blue (permission was granted by both orders). If logo placement
is not possible, the following line should be included on the piece: Chaminade Julienne
Catholic High School is jointly owned and sponsored by the Sisters of Notre Dame de
Namur and the Society of Mary.
LOGO DISK CD
On the Logo Disk CD, logos and artwork are saved within two main folders:
High Res-Vendor
This folder contains files for vendors, outside services and high resolution
printing. In general, these files are produced for high resolution output
and for novelty vendors who may require vector art. The folder include
spot color (PMS) files with the extension of .eps.
Note: Do not try to “open” these files (.eps). Opening the files will not
work unless you have professional graphics applications such as
Illustrator or PhotoShop. Instead, insert, place or import the files into
your document.
Office Use
This folder contains files for MicroSoft Office applications, such as MicroSoft Word, and other PC programs. In general, these files are created
in RGB and include the extensions of .jpg and .png. They work well for
office printers, but should not be used for high resolution printing.
Do not “open” high
resolution files; they require
specific graphic programs
Logos and artwork
are provided in high
resolution and office
resolution formats
Logos and Standards
Revised August 2012
pg 3
LOGOS AND ARTWORK PROVIDED ON THE LOGO DISK CD
Logos should be used
exactly as provided
without variation in font,
format or color
The blue or green in the
logo may not be replaced
with a different color such
as black or white.
Logo color combinations
that are not acceptable
include blue/white;
The following logo and artwork options are available on the Logo Disk CD and through
the communications department. They are not to be altered in design and layout in any
way. Questions should be directed to the communications department.
All designs that include the words, “Chaminade Julienne,” or
“CJ” along with “Eagles” must be approved by CJ administration:
Communications Department: (937) 461.3740 x238
School brand, general inquiries
Athletic Office: (937) 461.3740 x233
Athletic uniforms, team spirit wear
Alumni Development: (937) 461.3740 x201
Alumni spirit wear
Office of Student Services: (937) 461.3740 x206
School uniforms, student club wear, student spirit wear
CJ FULL LOGO (stacked and horizontal)
green/white; blue/black;
and green/black
A reverse or all white logo is
acceptable on dark items
Catholic Faith • Excellent Academics • Enriched Community
The line, “Catholic Faith,
Excellent Academics,
Enriched Community”
may be used with the
logo in place of
“Catholic High School”
Catholic Faith • Excellent Academics • Enriched Community
CJ LETTERS
UNIFORM EMBLEM
Logos and Standards
Revised August 2012
pg 4
CJ SEAL
The CJ seal may be used as
long as the full CJ logo is
used somewhere on
the same item
CJ EAGLE IN FLIGHT
Logos and artwork are
available in color, black
and white and greyscale
CJ FLYING EAGLE WITH SCRIPT
CJ SCRIPT EAGLE
CJ EAGLE HEAD
Logos and Standards
Revised August 2012
pg 5
CJ STEMM
CJ STEMM logo
Science, Technology,
Engineering, Math, and
Medicine
Empowering students to serve the world
CJ SPONSORS
Whenever possible, the
logos of the school’s two
sponsors should both
appear on printed and
Whenever possible, the logos of the school’s two sponsors should both appear on printed
and promotional pieces. The sponsor logos are provided on the Logo DiskCD in their
original colors, in black and in CJ’s PMS blue—with the sponsors’ permission. When their
logos need to appear very small, use the version of their logos without the text.
SOCIETY OF MARY
promotional pieces.
SISTERS OF NOTRE DAME DE NAMUR
Logos and Standards
Revised August 2012
pg 6
ALUMNI
Logos, look and feel
for alumni
Non-Profit Org.
U.S. Postage
Paid
Dayton, Ohio
Permit No. 174
alumni
NEWS
Predecessor Schools
St. Mary’s School
(1850-1927)
Notre Dame Academy
(1886-1927)
Chaminade
Julienne
St. Joseph Commercial
Julienne High School
(1927-1973)
Chaminade High School
(1927-1973
St. Joseph Commercial
High School
(1945-1974)
Logos and Standards
Revised August 2012
pg 7
DOCUMENT TEMPLATES
When contracting print
services, use a two-color
option whenever possible.
On the Logo Disk CD, you will find a folder of document templates for use in MicroSoft
Word. It includes
• CJElectronic #10 envelope—prints logo and return on a blank envelope
• CJElectronic Letterhead—prints letterhead and footer along with letter template
• CJAnnouncements
• CJLetterForPrintedLHD—letter template for use with pre-printed stock
• CJMemo
STATIONERY
The standard two-color and black and white stationery items are to be used by all offices
of Chaminade Julienne High School. As a rule, the text body of a document should be
typed in Georgia, regular or normal, at a size of 10 pt. with a leading of 15 pt. Variations
on leading can be made to accommodate a longer letter. There is a .125 inch space set
between paragraphs. No other text compressions are used. A companion font to use with
Georgia is Arial Narrow.
Printing—If a letter is printed internally on pre-printed letterhead, use black type. If a
letter or document is to be printed by an outside vendor using color, limit the color usage
to CJ’s two PMS colors: Blue 293 and Green 355. Text copy should be printed using blue.
FONT SAMPLES
• Arial Narrow Bold printed at a size of 12pt
• Georgia Regular printed at a size of 10pt
Email Signature Block
Email from CJ staff, faculty and
administration will include a CJ signature
block. The email logo and instructions are
available on the CJ Logo Disk and on the CJ
educator’s shared drive.
To manually set the signature block, enter
the information from the sample to the right
using the font Verdana at a size of 8.5 pts.
and a line space after the title/position line
and one after the city, state and zip code
line. The two dashes at the top are to be
included.
505 S. Ludlow Street Dayton, OH 45402-9847 (937) 461-3740 Fax (937) 461-0356
www.cjeagles.org
505 S. Ludlow Street Dayton, OH 45402-9847 505 South Ludlow Street
Dayton, Ohio 45402
Joseph Smith ‘74
Administrative Assistant
jsmith@cjeagles.org
505 S. Ludlow Street Dayton, OH 45402-9847
(937) 461-3740 x555 Fax (937) 461-6091
www.cjeagles.org
Stationery Set
Chaminade Julienne Catholic High School is jointly owned and sponsored by the Society of Mary and the Sisters of Notre Dame de Namur.
505 S. Ludlow Street Dayton, OH 45402-9847 (937) 461-3740 Fax (937) 461-0356
www.cjeagles.org
March 17, 2011
Dr. Allen Smith
1234 Main Street
Anytown, OH 45459
Dear CJ Member,
This is a sample of how a letter is formatted. Margins for this letter are set at .75 inches from the sides and 2.375
inches from the top. The text body of a document should be typed in Georgia, regular or normal, at a size of 10
pt. with a leading of 15 pt. Variations on leading can be made to accommodate a longer letter. There is a .125 inch
space set between paragraphs. No other text compressions are used.
If a letter is printed internally on pre-printed letterhead, use black type. If a letter or document is to be printed by
an outside vendor using color, limit the color usage to CJ’s two PMS colors: Blue 293 and Green 355. Text copy
should be printed using PMS Blue 293.
This template is provided on the CJ Logo Disk and also on the server. There is a template prepared both for use
with and without pre-printed letterhead.
Sincerely,
Sue Smith
Title
Enclosure
Electronic Letterhead and
Letter Format Sample
Electronic Fax Sample
Electronic Memo
505 S. Ludlow Street Dayton, OH 45402-9847 (937) 461-3740 x238 Fax (937) 461-0356
www.cjeagles.org
2012 • Published by Chaminade Julienne’s Communications Department