Graphic standards
Transcription
Graphic standards
Logos and Standards Manual Effective August 2012 Logos and Standards Revised August 2012 pg 1 BACKGROUND In an effort to unify the look and identity of Chaminade Julienne Catholic High School, the process of developing an improved logo for the school was initiated in February 2007. Effective May 1, 2007, the logo and artwork outlined in this Logos and Standards Manual are to be used for Chaminade Julienne Catholic High School. SCHOOL MARKS General Policy Chaminade Julienne Catholic High School regulates and retains the control and economic benefit of its marks—trademarks, service marks—which includes the name “Chaminade Julienne,” logos, icons and identifying symbols. CJ grants the use of these marks for products and services to those vendors, manufacturers and service providers who have entered into a trademark licensing agreement with Chaminade Julienne, or who have been asked by a school administrator to provide goods or services to the school. Licensing Agreement Requirements Any company or individual producing or selling a product or service displaying a mark belonging to Chaminade Julienne must enter into a trademark licensing agreement with the school. No other use of the school’s marks is authorized without an agreement or written permission. All trademark license agreements will include provisions addressing quality control and individual trademark license agreements may also include a reasonable royalty paid to the school, or an appropriate exchange for permission to use the school’s marks. Administration The Chaminade Julienne communications department is responsible for the implementation of this policy, coordination of licensed vendors, and the negotiation and issuance of trademark licensing agreements. Phone: (937) 461.3740 x238 SCHOOL NAME Do not use a hyphen when writing the school’s name Whenever the school is written within a body of text copy, it should appear without a hyphen: Chaminade Julienne Catholic High School, Chaminade Julienne, or CJ. CHAMINADE JULIENNE LOGOS Logos should be used exactly as provided without variation The official Chaminade Julienne logos are provided electronically to administrators on the Logo Disk CD, on the CJ serve. The logos and artwork should be used exactly as provided and should not be distorted or changed in anyway without specific permission from the president or communications office. It is imperative that the logos be printed or displayed in a consistent manner in order to achieve a unified look for the school. No other logos or variations are to be developed and used by members of the CJ community or affiliated organizations. The full logo should be used on all printed pieces, collateral, promotional pieces, advertisements, publications and multi-media presentations. The line, “Catholic Faith • Excellent Academics • Enriched Community” may be used with the logo in place of “Catholic High School.” Logos and Standards Revised August 2012 pg 2 SCHOOL COLORS Colors are chosen from the Pantone Color Guide and are referred to as PMS colors. Note: this document was produced using process colors, therefore the swatches below do not reflect an accurate PMS color representation. An accurate representation can be found on the school’s letterhead. PMS Blue 293C CMYK breakout: C=100, M=56, Y=0, K=0 RGB breakout: R=0, G=103, B=177 PMS Green 355C CMYK breakout: C=94, M=0, Y=100, K=0 RGB breakout: R=0, G=169, B=79 SPONSORING ORDERS (Sisters of Notre Dame de Namur and Society of Mary) Whenever possible, the logos of the school’s two sponsors should appear on printed and promotional pieces. The sponsor logos are provided on the Logo Disk CD in their original colors and CJ’s PMS blue (permission was granted by both orders). If logo placement is not possible, the following line should be included on the piece: Chaminade Julienne Catholic High School is jointly owned and sponsored by the Sisters of Notre Dame de Namur and the Society of Mary. LOGO DISK CD On the Logo Disk CD, logos and artwork are saved within two main folders: High Res-Vendor This folder contains files for vendors, outside services and high resolution printing. In general, these files are produced for high resolution output and for novelty vendors who may require vector art. The folder include spot color (PMS) files with the extension of .eps. Note: Do not try to “open” these files (.eps). Opening the files will not work unless you have professional graphics applications such as Illustrator or PhotoShop. Instead, insert, place or import the files into your document. Office Use This folder contains files for MicroSoft Office applications, such as MicroSoft Word, and other PC programs. In general, these files are created in RGB and include the extensions of .jpg and .png. They work well for office printers, but should not be used for high resolution printing. Do not “open” high resolution files; they require specific graphic programs Logos and artwork are provided in high resolution and office resolution formats Logos and Standards Revised August 2012 pg 3 LOGOS AND ARTWORK PROVIDED ON THE LOGO DISK CD Logos should be used exactly as provided without variation in font, format or color The blue or green in the logo may not be replaced with a different color such as black or white. Logo color combinations that are not acceptable include blue/white; The following logo and artwork options are available on the Logo Disk CD and through the communications department. They are not to be altered in design and layout in any way. Questions should be directed to the communications department. All designs that include the words, “Chaminade Julienne,” or “CJ” along with “Eagles” must be approved by CJ administration: Communications Department: (937) 461.3740 x238 School brand, general inquiries Athletic Office: (937) 461.3740 x233 Athletic uniforms, team spirit wear Alumni Development: (937) 461.3740 x201 Alumni spirit wear Office of Student Services: (937) 461.3740 x206 School uniforms, student club wear, student spirit wear CJ FULL LOGO (stacked and horizontal) green/white; blue/black; and green/black A reverse or all white logo is acceptable on dark items Catholic Faith • Excellent Academics • Enriched Community The line, “Catholic Faith, Excellent Academics, Enriched Community” may be used with the logo in place of “Catholic High School” Catholic Faith • Excellent Academics • Enriched Community CJ LETTERS UNIFORM EMBLEM Logos and Standards Revised August 2012 pg 4 CJ SEAL The CJ seal may be used as long as the full CJ logo is used somewhere on the same item CJ EAGLE IN FLIGHT Logos and artwork are available in color, black and white and greyscale CJ FLYING EAGLE WITH SCRIPT CJ SCRIPT EAGLE CJ EAGLE HEAD Logos and Standards Revised August 2012 pg 5 CJ STEMM CJ STEMM logo Science, Technology, Engineering, Math, and Medicine Empowering students to serve the world CJ SPONSORS Whenever possible, the logos of the school’s two sponsors should both appear on printed and Whenever possible, the logos of the school’s two sponsors should both appear on printed and promotional pieces. The sponsor logos are provided on the Logo DiskCD in their original colors, in black and in CJ’s PMS blue—with the sponsors’ permission. When their logos need to appear very small, use the version of their logos without the text. SOCIETY OF MARY promotional pieces. SISTERS OF NOTRE DAME DE NAMUR Logos and Standards Revised August 2012 pg 6 ALUMNI Logos, look and feel for alumni Non-Profit Org. U.S. Postage Paid Dayton, Ohio Permit No. 174 alumni NEWS Predecessor Schools St. Mary’s School (1850-1927) Notre Dame Academy (1886-1927) Chaminade Julienne St. Joseph Commercial Julienne High School (1927-1973) Chaminade High School (1927-1973 St. Joseph Commercial High School (1945-1974) Logos and Standards Revised August 2012 pg 7 DOCUMENT TEMPLATES When contracting print services, use a two-color option whenever possible. On the Logo Disk CD, you will find a folder of document templates for use in MicroSoft Word. It includes • CJElectronic #10 envelope—prints logo and return on a blank envelope • CJElectronic Letterhead—prints letterhead and footer along with letter template • CJAnnouncements • CJLetterForPrintedLHD—letter template for use with pre-printed stock • CJMemo STATIONERY The standard two-color and black and white stationery items are to be used by all offices of Chaminade Julienne High School. As a rule, the text body of a document should be typed in Georgia, regular or normal, at a size of 10 pt. with a leading of 15 pt. Variations on leading can be made to accommodate a longer letter. There is a .125 inch space set between paragraphs. No other text compressions are used. A companion font to use with Georgia is Arial Narrow. Printing—If a letter is printed internally on pre-printed letterhead, use black type. If a letter or document is to be printed by an outside vendor using color, limit the color usage to CJ’s two PMS colors: Blue 293 and Green 355. Text copy should be printed using blue. FONT SAMPLES • Arial Narrow Bold printed at a size of 12pt • Georgia Regular printed at a size of 10pt Email Signature Block Email from CJ staff, faculty and administration will include a CJ signature block. The email logo and instructions are available on the CJ Logo Disk and on the CJ educator’s shared drive. To manually set the signature block, enter the information from the sample to the right using the font Verdana at a size of 8.5 pts. and a line space after the title/position line and one after the city, state and zip code line. The two dashes at the top are to be included. 505 S. Ludlow Street Dayton, OH 45402-9847 (937) 461-3740 Fax (937) 461-0356 www.cjeagles.org 505 S. Ludlow Street Dayton, OH 45402-9847 505 South Ludlow Street Dayton, Ohio 45402 Joseph Smith ‘74 Administrative Assistant jsmith@cjeagles.org 505 S. Ludlow Street Dayton, OH 45402-9847 (937) 461-3740 x555 Fax (937) 461-6091 www.cjeagles.org Stationery Set Chaminade Julienne Catholic High School is jointly owned and sponsored by the Society of Mary and the Sisters of Notre Dame de Namur. 505 S. Ludlow Street Dayton, OH 45402-9847 (937) 461-3740 Fax (937) 461-0356 www.cjeagles.org March 17, 2011 Dr. Allen Smith 1234 Main Street Anytown, OH 45459 Dear CJ Member, This is a sample of how a letter is formatted. Margins for this letter are set at .75 inches from the sides and 2.375 inches from the top. The text body of a document should be typed in Georgia, regular or normal, at a size of 10 pt. with a leading of 15 pt. Variations on leading can be made to accommodate a longer letter. There is a .125 inch space set between paragraphs. No other text compressions are used. If a letter is printed internally on pre-printed letterhead, use black type. If a letter or document is to be printed by an outside vendor using color, limit the color usage to CJ’s two PMS colors: Blue 293 and Green 355. Text copy should be printed using PMS Blue 293. This template is provided on the CJ Logo Disk and also on the server. There is a template prepared both for use with and without pre-printed letterhead. Sincerely, Sue Smith Title Enclosure Electronic Letterhead and Letter Format Sample Electronic Fax Sample Electronic Memo 505 S. Ludlow Street Dayton, OH 45402-9847 (937) 461-3740 x238 Fax (937) 461-0356 www.cjeagles.org 2012 • Published by Chaminade Julienne’s Communications Department