Case Studies document.

Case Studies
CASE STUDIES
Bulova Watches
Luxury Retail Brand
THE ASK
Celebrity singer for the Baselword
event in Switzerland
A celebrity brand ambassador
Print Campaign
Social Media and website
Result
Bulova Watches
Kristen Chenoweth became the Brand
Ambassador
She performed 4 songs for an
exclusive invited audience
Meet and greet and photo
opportunity
The president of Bulova was over the
moon with the appearance and
performance and wanted to sponsor
her next tour.
Bulova Watches
Additional Talent Suggested
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Dance companies
Joffrey Ballet, Tango Fire, Royal Ballet,
Dancing with the Stars, pro dancers,
Momix, Stomp, etc.
Entertainers
Blue Man Group, Penn and Teller,
David Copperfield, Terry Fator,
Avenue Q, etc.
Singers
John Mayer, Robin Thicke, Chris Botti,
Mandy Patinkin, Sara Bareilles, Annie
Lennox, etc.
Musicians
Yo Yo Ma, Joshua Bell, Branford
Marsalis, Lang Lang, etc.
The Celebrity Link Services
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7 months working with the brand,
developing the show concept,
fleshing out multitudes of
different performers.
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Wrote and negotiated the contract
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On site celebrity handler
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Helped the brand set up and
organize the event on the day.
CASE STUDIES
Zaxby’s
Retail Food Chain
THE ASK
Find 2-3 celebrities per quarter to
appear in the Zaxby’s commercials
Each celebrity to shoot 2–4 spots
Take each unique commercial concept
and suggest celebrities that fit that
scenario.
Provide 100–200 celebrities that fit the
brand's budget and concept
Result
Zaxby’s
Doris Roberts, Guiliana Rancic,
Michael Clarke Duncan, Chelsea
Kane, Little Richard, Ryan Stiles to
name a few
Finding great talent with a limited
budget
Won 3 Gold Addy awards for their
Little Richard commercials
See the videos: bit.ly/tclzaxbys
Zaxby’s
Additional Talent Suggested
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Actors
Chris Pratt, Harry Connick Jr, Patricia
Heaton, Lauren Graham, Taylor Lautner,
Dave Franco, etc.
Comedians
Eric Stonestreet, Chris Tucker, Kevin
James, Wayne Brady, Whitney
Cummings, Margaret Cho, etc.
Singers
Trisha Yearwood, Kellie Pickler, Randy
Travis, Geri Halliwell, Zac Brown Band,
etc.
Others
President Jimmy Carter, Terry Bradshaw,
Al Gore , Ryan Seacrest, Tyler Florence,
Buddy Valastro, Cheryl Burke, John
Cena, etc.
The Celebrity Link Services
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Celebrities were vetted through their
talent reps and shared with the brand
each quarter
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Negotiated the deals and wrote the
contracts.
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Traveled to New York, Dallas, Florida,
etc to shoot these campaigns
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On set to handle anything celebrity and/
or commercial related
CASE STUDIES
Live Dress
Social Media Brand
THE ASK
Find a celebrity who will work with
Live Dress - a social network
where shoppers share & discover
style with the people around themto create a how to, style and
fashion video
Celebrity will tweet and share on the
day fun during the shoot and the
completed video
Result
Live Dress
The stunning Beth Behrs joined the
Live Dress family showing the world
how to get red carpet ready
See the video: bit.ly/tcllivedress
Live Dress
The Celebrity Link Services
Additional Talent Suggested
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Elisabeth Moss, Nina Dobrev,
Ashley Benson, Allison
Williams, Kirsten Dunst, Emily
Blunt, Julia Stiles, America
Ferrera, Piper Perabo, Anna
Kendrick, Michelle Monaghan,
Meghan Markle, Kristin Kreuk,
etc.
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Worked with the brand to figure
out the direction of the video
campaign, what they wanted the
talent to do and what the ultimate
final product would capture.
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Negotiated the deal and wrote the
contract.
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On set to handle anything
celebrity/video related during the
shoot.
CASE STUDIES
Mouth & Foot
Painters
Association
Non-profit for differently-abled artists
THE ASK
Find a celebrity who is also a well
respected painter
Become their Brand Ambassador
Shoot a video with the celebrity and a
talented mouth painter to raise
awareness about the charity
Social media and website
Result
MFPA
Pierce Brosnan, who is a fabulous
painter, donated his time.
He opened his Malibu home; talked
about his artwork with Mariam Paré,
a talented mouth painter who earns a
living by painting and selling her
artwork
Video interview for the website
Presentation Mariam’s portrait of
Pierce Brosnan; he was very moved
by her talent and her passion for art.
Mouth & Foot Painters Association
The Celebrity Link Services
Additional Talent Suggested
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Actors
Johnny Depp, Jennifer Aniston,
Viggo Mortensen, Ted Danson,
James Franco, Michelle Pfeiffer, etc.
Comedians
Jim Carrey, Rosie O’Donnell,
David Arquette, etc.
Singers
Bono, David Bowie, Paul
McCartney, Tony Bennett, Beyoncé,
Robbie Williams
Others
George W. Bush, Yoko Ono
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Finding celebrities that would potentially
donate their time and energy for a
charitable cause and a video project.
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Negotiated the deals and wrote the
contract.
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On set to handle anything celebrity/
video related.
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Client was beyond happy with the
outcome of the video and the
involvement of Mr. Brosnan with Ms.
Paré
The Celebrity Link works for YOU
Current Advertising Agencies
Current Brands
360i
Adore Creative
Arnold
BBDO
B-Reel
Brownstein PR
DDB
Deutsch
Edelman
Evolution Bureau
Golin Harris
GSD&M
JWT
Leo Burnett
London Advertising
McKinney
Mering Carson
Ogilvy
Polygon PR UK
Proximity
Victors & Spoils
All Bran
Basil Hayden
Bayer
Contadina
Disney
Expedia
Fuji
Holiday Inn
HSBC
JC Penny
Kraft
Mandarin Oriental
Metro PCS
Nationwide
Natural Choice
Tim Horton’s
T-Mobile
Travelocity
UPS
Verizon
Visit California
The Celebrity Link works for YOU
Female Celebrities
Male Celebrities
Amanda Peet
Anna Gunn
Chelsea Peretti
Cobie Smulders
Diane Lane
Genevieve Gorder
Hannah Simone
Jane Krakowski
Jessica Lange
Jessica Simpson
Katey Sagal
Kathy Griffin
Kristin Schall
Lisa Kudrow
Mindy Kaling
Natalie Portman
Padma Lakshmi
Patricia Heaton
Rashida Jones
Samantha Bee
Selma Blair
Alan Cumming
Anderson Cooper
Chris Hardwick
Dane Cook
James Franco
Jason Bateman
Jason Sudeikis
John Legend
Jon Hamm
Judah Friedlander
Jimmy Fallon
Kevin Nealon
Mario Lopez
Michael Weatherly
Noah Wyle
Paul Rudd
Reggie Watts
Simon Baker
Ty Burrell
Will.i.am
Zach Galifianakis
Looks forward to doing business with you!
917-502-1883
www.thecelebritylink.com