PIONEERING TELEVISION BROADCASTER ASKS CONMIO TO

CASE STUDY
PIONEERING TELEVISION BROADCASTER
ASKS CONMIO TO TAKE THEM MOBILE
MTV3, Finland’s first commercial TV
broadcaster provides news services that
reach millions of users nationwide. MTV3
wanted to extend their services to mobile
users.
STRATEGY
After an initial discovery phase, we
established that MTV3 needed a
user-customizable website as well as native
applications that enhanced the mobile user
experience, expand their brand presence and
generate additional revenue. We adopted a
rapid prototyping approach for user testing
and stakeholder alignment. Through this
iterative approach we were able to launch an
initial pilot project into a cornerstone
offering that is now heavily used by viewers
nationwide.
DESIGN
A consistent interface for all devices was top
priority with the mobile website, which
required careful consideration to create a
website that could adapt to devices ranging
from low-tech feature phones to high-end
touch screens. For native applications the
focus was to create interfaces that followed
the conventions of their respective platforms.
Find out how we can help
Grow Your Business
NORTH AMERICA
Robert Seigel
VP of Sales, North America
Tel +1 201 803 3233
robert.seigel@conmio.com
EUROPE
Sami Ruotsalainen
VP of Business Development
Tel +358 50 326 7292
sami.ruotsalainen@conmio.com
LATIN AMERICA
José María Moreno
Business Development
Tel. +34 917 702 454
jose.moreno@conmio.com
www.conmio.com
CASE STUDY
PIONEERING TELEVISION BROADCASTER
ASKS CONMIO TO TAKE THEM MOBILE
TECHNOLOGY
For the web, we provide users with
location-based weather reports. Our
Middleware Engine allowed us to develop
a website that could detect and adapt to
device specifications. For native
applications, we used our AppEngine
framework to rapidly create a rich user
experience for tablets and phones.
RESULTS
The user base has grown tenfold since
launch, with users utilizing the services
heavily on a daily basis. Ad revenue has
grown significantly.
ABOUT CONMIO
Conmio is a mobile services and enterprise
software company, founded and built by a
team of world-class engineers and
developers. We are headquartered in New
York City and Helsinki, and create scalable
digital businesses and engaging user
experiences for trusted brands all over the
world.
CONTACT US
For more information on our solutions,
contact us at sales@conmio.com.
WHY CONMIO?
Idea to Market
From user-centered research
through to design, development and
deployment, we have the skills and
experience to take your mobile
business from idea to market.
Accelerating Time to Market
Over a decade of iterations, we have
optimized our technologies for rapid
prototyping, development, launch
and maintenance.
Trusted
Our solutions are relied upon by
some of the most trusted brands in
the world.
Business Builders
We are passionate about unearthing
what mobile means for your business.
Technical Talent
From the land of Linux and MySQL,
we are a team with deep insights into
technologies driving the mobile
world.
Proven World-Class Technology
Our team uses software, Web and
mobile elements, and interactive
media — the Conmio Engine — to
develop entirely new, effective
means for people to share, create,
and communicate.
www.conmio.com