2015 RATE CARD - Pacific Daily News

Transcription

2015
RATE CARD
Retail • Classified • Online
T: (671) 472-1PDN • W: www.guampdn.com
CONTENTS
How to reach us
Inside
Retail Opportunities
1
Investment Packages
2
Retail & Modular Sizes
3
Preprints
4
Classified Opportunities
5
Real Estate
6
Employment Opportunities/
Service Directory
7
Special Niche Products
9
Timeline & Ad Production
Guidelines
12
Online Opportunities
13
Retail and Classified Policies
16
Online Policies
17
2014 Calendar
18
Pacific Daily News
Guam’s Complete Source
www.guampdn.com
P.O. Box DN, Hagåtña, Guam 96932
Published daily at
244 Archbishop Flores St.
Hagåtña, Guam 96910
Phone: (671) 477-9711
Facsimile: (671) 472-8432
Advertising Department Hours:
Monday - Friday 8 a.m. to 5:30 p.m.
Customer Service Hours:
Phone (671) 472-1PDN (1736)
Monday - Friday 8:00 a.m. to 5:00 p.m.
Saturday & Sunday Closed
Sales Director:
jfmedina@guam.gannett.com
Online: onlinemgr@guampdn.com
Gannett Rate Card Number 42
beginning December 30, 2013
How to reach us (671) 472-1PDN
President & Publisher, Rindraty Celes Limtiaco . . . . . . . . . . . . . . . . . . . . . . . . .479-0100
Advertising Director, Jae Fermin Medina . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .479-0200
Digital Manager, Carmen Sanchez . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .479-0226
Marketing Director, Jason Sakazaki . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .479-0500
Customer Service Center . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .472-1PDN
GENERAL INFORMATION
Business hours are 8 a.m. to 5 p.m. Monday to Friday, 8 to 11 a.m. Saturday, and
closed Sunday. To call, dial 477-9711,
press 1 then the extension number.
CUSTOMER SERVICE
For classified ads, to start or stop home delivery or if you missed your paper, call customer service at 472-1PDN (1736) from
8:00 a.m. to 3:00 p.m. Monday-Friday, Saturday & Sunday 8:00 a.m.-11:00 a.m.
gua-customerservice@guam.gannett.com
NEWS
News tips hot line 475-NEWS
News fax: 477-3079
News e-mail: news@guampdn.com
Website: www.guampdn.com
General newsroom: 479-0404
Executive Editor: David V. Crisostomo,
479-0400
dcrisostomo@guampdn.com
OTHER DEPARTMENTS
Publisher: Rindraty C. Limtiaco
479-0100
rlimtiaco@guampdn.com
Advertising billing questions: 479-0301
Circulation Billing/Classified: 472-1PDN
Advertising fax: 472-8432
1
RETAIL OPPORTUNITIES
RETAIL ADVERTISING RATES . . . . . . . . . . . . . . . . .
PER COLUMN INCH
Display Open Rate: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $44.50 PCI
CONTRACT RATES
QUARTERLY CONTRACT (13 Weeks)
120 Column Inches per Quarter . . . . . . . . . . . . . . . . . . . . . . . . . .$35.75 PCI
COLOR SELLS!
Studies show that color ads will sell 75% more merchandise than blackand-white ads during the first week.* The power of color is available and
affordable. The Pacific Daily News’ creative staff can help you use it effectively. Frequency discounts on repeated ads apply.
* Source National Advertising Assn., 1988
COLOR CHARGES
ANNUAL CONTRACTS (52 Weeks)
120 Column Inches per Quarter per Annum . . . . . . . . . . . . . . . . . .$34.15 PCI
910 Column Inches per Quarter per Annum . . . . . . . . . . . . . . . . . .$33.10 PCI
PERIOD CONTRACTS (Period refers to Gannett billing period)
200 Column Inches per Period . . . . . . . . . . . . . . . . . . . . . . . . . . .$34.70 PCI
1,000 Column Inches per Period . . . . . . . . . . . . . . . . . . . . . . . . .$32.60 PCI
One (1) + Black . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$350.00
Two (2) + Black . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$565.00
Three (3) + Black . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$680.00
Process Color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$680.00
PREMIUM POSITION PAGES 5-23
The Pacific Daily News has full latitude with respect to ad placement, however, we make every effort to accommodate your positioning requests. Premium positioning consists of pages 5 through 23, left or right-hand side.
You may place your ads within these pages for an additional 25% on the
open rate. Minimum 6-inch size. See your Account Executive for details.
LEGAL/GOVERNMENT . . . . . . . . . . . . . . . . . . . . . .$36.50
Multiple page insertion rates for legal advertising are available upon written
bid request (12-page minimum). “Probate Court” and Registration of Land
advertisements must be printed in typefaces no smaller than 9 points in
size. All government advertising must be accompanied by a valid purchase
order covering the charges for insertion dates, or purchase order which
commits funds in advance of publication and the address.
FREQUENCY REWARDS PROGRAM
The Pacific Daily News offers two (2) frequency rewards programs to provide you with the
opportunity to achieve maximum results:
I. FLIGHT PLAN: Increase your exposure while reducing your investment per column inch.
Utilize the flight plan by scheduling the SAME camera ready or to be set ad 4 times within
a seven-day period, and your rate is reduced to $31.50 per column inch. Utilizing the
flight plan program, add color for a reduced rate. Color on the first day is at the regular
price, receive 25% discount on the second day and 50% discount on the third and fourth
days!
II. FREQUENCY DISCOUNTS: Repeat the same ad more than once within a seven-day period to take advantage of the following discounts on space & color.
1.) First Ad @ Open Rate or Contract Rate
2.) 25% DISCOUNT off the open rate on the second ad run.
3.) 35% DISCOUNT off the open rate on any subsequent run.
* FLIGHT PLAN/FREQUENCY DISCOUNT rates are contingent on meeting the 25-day payment term and no existing “past due” charges. Discount program applies to color charges.
(Minimum six inch ad size. Ads must run within seven days.)
• A commissionable agency rate for retail advertising (15%) above the listed rate is offered
to local advertising agencies and their clients. If agencies request direct billing, agency
credit procedures must be followed.
• Advertising reservation, copy and reproduction must be submitted on or before scheduled deadlines. All components must be exact size or suitable for reducing or enlarging to
exact size as shown on layout.
POLITICAL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$44.50
All political advertising is accepted on a cash with copy, or advance deposit
basis. An individual candidate’s committee or political party may qualify for
volume rates as quoted in rates for retail advertisers, however they may not
combine, i.e. party ads and individual candidate ads within a party, for volume discounts. In instances where volume and rate are not worked out in
advance, with deposit, a cash with copy open rate must be paid and any refunds, if earned, will be made at the end of each month.
All political ads must indicate on the ad the party or individual who is paying
for the ad and their address.
NON-PROFIT OR ASSOCIATION . . . . . . . . . . . . . . .$31.50
This special rate is available, cash with copy, to churches, church groups,
service clubs, recognized by the local IRS as being non-profit organizations.
Advertising content limited to matters dealing with activities of the organization. If billing to an established account is requested, the open rate will
apply.
PERSONAL & FUNERAL . . . . . . . . . . . . . . . . . . . .$35.00
This rate applies to private parties only.
* Birthday * Wedding Anniversary * Special Occasions
* Funeral * Message of Appreciation
NATIONAL RATES *See National Rate Card
2
INVESTMENT PACKAGES
All Investment Packages include an on-line banner and wraps.
6 PACK
BAKER’S DOZEN
• 6 ads to run within 2 weeks
• No larger than 6” per ad
• On-line ad (impressions)
• 60 Wraps (black & white)
• 13 ads to run within 30 days
• No larger than 6” per ad
• On-line ad (impressions)
• 130 Wraps (black & white)
1” = $275 (10,000 Impressions)
2” = $465 (20,000 Impressions)
3” = $655 (30,000 Impressions)
4” = $845 (40,000 Impressions)
5” = $1000 (50,000 Impressions)
6” = $1,230 (60,000 Impressions)
1” = $555 (20,000 Impressions)
4” = $1,680 (80,000 Impressions)
2” = $920 (40,000 Impressions)
5” = $2,070 (100,000 Impressions)
3” = $1,305 (60,000 Impressions) 6” = $2,450 (120,000 Impressions)
Double your investment and receive a 12-inch Bonus Ad,double the wraps, and additional on-line impressions.
$1,375 PACKAGE
$2,150 PACKAGE
• 32 inches: (4) 2 col. x 4 in. OR (8) 2 col. x 2 in.
• Leaderboard ad (50,000 impressions)
• 150 (black & white)
business locations
• 60 inches: (15) 2 col. x 2 in. OR (10) 2 col. x 3 in. OR
(5) 2 col. x 6 in. OR (5) 3 col. x 4 in.
business locations
* Ads to run within 4 weeks
DOUBLE $1,375 PACKAGE ($2750)
• 64 inches: (8) 2 col. x 4 in. OR (16) 2 col. x 2 in.
• BONUS ADS: (2) 2 col. x 3 in. OR (3) 2 col. x 2 in.
locations
(10) 2 col. x 6 in. OR (10) 3 col. x 4 in.
• BONUS ADS: (2) 2 col. x 3 in. OR (1) 2 col. x 6 in. OR
(1) 3 col. x 4 in.
business locations
$1,865 PACKAGE
(4) 3 col. x 4 in. OR (6) 2 col. x 4 in.
business locations
$2,415 PACKAGE
• 72 inches: (12) 2 col. x 3 in. OR (9) 2 col. x 4 in. OR (8) 3 col. x 3 in. OR
(6) 2 col. x 6 in. OR (6) 3 col. x 4 in.
locations
(12) 2 col. x 4 in. OR (8) 3 Col. X 4 In.
(1) 2 col. x 6 in.
business locations
(16) 3 col. x 3 in. OR (12) 2 col. x 6 in.
(1) 3 col. X 4 in.
business locations
All Digital ads will run throughout our website • www.guampdn.com
3
RETAIL SIZES
RETAIL ROP (RUN OF PAPER): 5 column x 14 inch format
14
13
12
12
3 col. x 4”
12
11
10
10
10
9
9
9
8
8
8
7
7
6
6
4 col. x 6”
Full Page
5 col. x 14”
7
6
5
5
4
4
4
3
3
3
2
2
2
1
1
1
14
14
13
13
12
12
12
11
11
10
10
9
9
8
8
7
6
3 col. x 7”
3
8
7
Quarter Page
3 col. x 8”
4
6
5
4
3
3
2
2
2
1
1
1
2 col. x 5”
4 Col. - 6 1/2”
39 Picas
Modular Sizes for Special Niche Products
13
12
12
11
11
11
10
10
10
9
9
9
8
8
8
7
7
7
6
6
6
5
5
4
5
2.5 col. x 6.5”
4
3
3
3
2
2
2
1
1
1
0
0
0
Please contact your Account Executive for more information on Investment Packages, Frequency Rewards, Discounts and Value Rewards.
5 Col. - 9 7/8” or 9.83
59 Picas
5 col. x 6.5”
6 Col. - 9 7/8” or 9.83
59 Picas
4
5 Col. - 8”
49 Picas
13
12
4 Col. - 7 7/8” or 7.83
47 Picas
2.5 col. x 13”
13
3 Col. - 5 7/8” or 5.83
35 Picas
4
5
10
9
2 col. x 10”
7
2 col. x 3”
5
11
3 col. x 5”
2 Col. - 3 7/8” or 3.83
23 Picas
14
13
6
2 col. x 7”
5
Half Page
5 col. x 7”
3 Col. - 4 7/8” or 4.83
29 Picas
2/3 Page
3 col. x 14”
Page Breaker
4 col. x 10”
2 Col. - 3 ”
19 Picas
2 col. x 4”
1 col.
x 14”
1 Col. - 1 7/8” or 1.83 11 Picas
11
1 Col. - 1 1/2”
9 Picas
11
Ruler for Retail Display &
other Special Products
14
13
Classified Display Rate
Ruler
14
13
4
PRE-PRINTED INSERTS
ZONED PRE-PRINT RATES:
Single
4-Page Tab
8-Page Tab
12-Page Tab
16-Page Tab
20-Page Tab
24-Page Tab
32-Page Tab
40-Page Tab
North
$1,980.00
$2,090.00
$2,885.00
$3,620.00
$5,115.00
$6,175.00
$7,230.00
$8,050.00
$9,050.00
Central
$2,070.00
$2,185.00
$3,050.00
$3,850.00
$5,450.00
$6,740.00
$7,760.00
$8,690.00
$9,760.00
South
$1,230.00
$1,265.00
$1,560.00
$1,845.00
$2,360.00
$2,750.00
$3,145.00
$3,415.00
$3,760.00
• For size, paper weight and other mechanical requirements contact your Account
Executive or the Pre-Press Manager, 479-0605.
• We reserve the right to refuse inserts if they do not meet the specifications of
our inserting machines. The customer will be informed of potential problems and
we will not be held responsible for inconsistent insertion. If you have questions
regarding this, please provide your Account Executive with a copy of the inserts
and they will be reviewed.
* All inserts come with 50,000--- Leaderboard Impressions (ROS) on
our guampnd.com website
Your pre-printed inserts are welcomed into your customers’ homes everyday. Inserts
are priced by size (number of tab pages) and frequency. Zoned inserts to the Northern, Central, and Southern parts of Guam will allow you to target consumers in your
immediate vicinity, or consumers in areas that demographically match your best
customer profile. Zoned inserts to the other islands are also available. Consult your
Account Executive on frequency discount programs and zone availability.
Single . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,600.00*
2 full - 4 tab pages or less . . . . . . . . . . . . . . . . . . . . . . . . . .$3,870.00*
4 full - 8 tab pages or less . . . . . . . . . . . . . . . . . . . . . . . . . .$5,965.00*
6 full - 12 tab pages or less . . . . . . . . . . . . . . . . . . . . . . . . .$7,350.00*
8 full - 16 tab pages or less . . . . . . . . . . . . . . . . . . . . . . . . .$10,925.00*
10 full - 20 tab pages or less . . . . . . . . . . . . . . . . . . . . . . . .$13,275.00*
• 72+ tab pages available upon request.
* All inserts come with 100,000--- Leaderboard Impressions (ROS) on
our guampnd.com website
NORTH ZONE 1
• Dededo
• Pagat
• NCS
• Upper Tumon
• Agafa Gumas
• Liguan Terrace
• Yigo
• Barrigada Heights
• AAFB
• Latte Hts.
• Route 16
• Maite
• Tiyan
• Chalan Pago
• Maina
• Hagatna
• Ordot
• Tamuning
• Tumon
• Piti
• Agat
• Naval Station
• Windward Hills
• Santa Rita
• Yona
• Inarajan
• Malojloj
TOTAL 7,700
CENTRAL ZONE 2
• Agana Hts.
• Barrigada
• Mangilao
• Asan
TOTAL 10,700
SOUTH ZONE 3
• Nimitz Hill
• Merizo
• Umatac
• Talofofo
TOTAL 3,200
• Pre-print supplements must be reserved to Guam Publications no later than seven days prior to publication date. All deliveries must be made in accordance with advertising space reservation deadlines.
Any insert not delivered by this deadline will result in an adjustable date (within 30 days of the original reservation date), which will comply with our deadlines. Number of inserts required: Daily 20,000,
Sunday 16,000. An appointment for delivery must be arranged by calling 479-0605 or call your account executive.
• Pre-print linage is not directly applicable to monthly linage volume. However, one hundred percent of the dollar charges for inserting preprints will be converted to the equivalent amount of space those
dollars would buy at the open rate determining linage to be credited to an advertiser’s earned rate.
5
CLASSIFIED OPPORTUNITIES
Visit us online at www.guampdn.com • Submit your ad • Browse the classifieds.
Tel: 472-1PDN (1736) • Fax: 472-4641 • E-Mail: customerservice@guam.gannett.com
CLASSIFIED LINER RATES
Per line/Per day
Open Rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$13.75
4 - 6 Consecutive Days . . . . . . . . . . . . . . . . . . . . . . . . . .$11.95
7 - 9 Consecutive Days . . . . . . . . . . . . . . . . . . . . . . . . . . .$11.55
10+ Consecutive Days . . . . . . . . . . . . . . . . . . . . . . . . . . . .$11.45
Non Consecutive Days . . . . . . . . . . . . . . . . . . . . . . . . . . .$14.00
CLASSIFIED LINERS FOR PRIVATE PARTIES
SUPER DEALS
3 Lines, 7 Days . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$23.00
*Personal Items Below $500 in total value.
$11.65 each additional line.
EMPLOYMENT RATE
Open Rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$15.35
PRIVATE PARTY PLEASERS
REAL ESTATE RATES
Open Rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$14.00
3 Lines, 7 Days . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$57.00
ROOMMATES
3 Lines, 7 Days . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$54.00
These rates don’t apply to commercial customers, please contact
customer services at 472-1736. Some restrictions apply.
3 Lines, 7 Days . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$31.00
*Below $2,500 value. $11.65 each additional line.
INCREDIBLE DEALS
*Personal Items $2500 and above in total value.
$11.65 each Additional Line.
YARD SALE • FUNDRAISING
3 Lines, 3 Days . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$23.00
*$11.65 additional line.
WHEEL DEALS: Automobiles, Trucks, Bikes, Boats
3 Lines, 7 Days . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$54.50
3 Lines, 7 Days with photo . . . . . . . . . . . . . . . . . . . . . . . . . . . .$62.50
Announcements
Lost & Found
Childcare
Instruction
Yard Sale
Employment
Pets
Travel
Business Service
Automotive
Auto Parts
Motorcycles
Boats
Fundraising
Help Wanted
Wanted To Buy
Musical Instruments
Miscellaneous
Computers
Household
Electronics
Machinery
Photography
For Sale Residential
For Rent Residential
For Sale Commercial
For Rent Commercial
Liner Rates based on per line per day.
2 line minimum.
ADD a BORDER for just $6.40 per day.
ADD a PICTURE for just $5.25 per day.
BOLD per line per day for just $1.25
* Packages are based on consecutive days.
** Some restrictions may apply. See policies.
CHECK YOUR ADS: Please check your ad for errors the first day it runs. Call Customer Service
Monday - Friday if you have any questions or concerns at 472-1PDN (1736).
CANCELLATIONS: For cancellations of line ads, please call Customer Service Mon-Fri before
5pm (one working day prior to publication).
All advertising in the Pacific Daily News is subject to the applicable rate card. See policies.
All classified ads are subject to the applicable rate card, copies of which are available from our Advertising Dept. All ads are subject to approval before publication. Pacific Daily News/Pacific Sunday
News reserves the right to edit, refuse, reject, classify or cancel any ad at any time. Errors must be reported in the first day of publication. Pacific Daily News/Pacific Sunday News shall not be liable
for any loss or expense that results from an error in or omission of an advertisement. No refunds for early cancellation of order.
Classified Display
6
REAL ESTATE OPPORTUNITIES
REAL ESTATE
Open Rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$40.00 per column inch
1 Col. - 1 1/2”
9 Picas
INVESTMENT PACKAGE
Real Estate Flight Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$31.50 per column inch
6 Pack . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .See Retail Investment Package
Baker’s Dozen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .See Retail Investment Package
Real Estate In-Column . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$58.50 per column inch
QUARTERLY CONTRACTS
120” Minimum per Quarter for 13 weeks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$35.50 per column inch
120” Minimum per Quarter for 52 weeks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$35.00 per column inch
*Investment Packages also apply to Real Estate
2 Col. - 3 ”
19 Picas
IN-COLUMN FREQUENCY PACKAGES
Package A ** - 6 ads to run within 2 weeks
1 - inch* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$60.00 per advertisement
3 - inch* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$178.00 per advertisement
Package B ** - 12 ads to run within 2 weeks
3 Col. - 4 7/8”
29 Picas
Package C ** - 24 ads to run within 2 or 4 weeks
* 1 inch = 8 lines; 2 inches = 16 lines; 3 inches = 24 lines
** Package discount rates are contingent on meeting the 25-day payment terms without existing “past due” charges.
One change per package/week will be allowed.
HomeFinder
2X3 = $320
4 Col. - 6 1/2”
39 Picas
Publishes the 3rd week of every month.
(Thursday & Saturday)
Open House
2X3 = $320
2 days minimum 6”
5 Col. - 8”
49 Picas
Includes Free color and an
online component.
Publishes on Thursday, Friday, Saturday and Sunday
REAL ESTATE PREMIUM POSI-
6 Col. - 9 7/8”
59 Picas
TION
We have full latitude with respect to ad placement, however, we make every effort to accommodate your positioning requests. Real Estate
premium positioning consists of classified
pages 1-3, left or right-hand side. You may
place your ads within these pages for an additional 25% on the open rate,
7
EMPLOYMENT • SERVICES DIRECTORY
BUSINESS & SERVICE DIRECTORY
EMPLOYMENT
Employment Display Open Rate . . . . . . . . . . . . . . . . . . . . .$44.50 PCI
EMPLOYMENT LINE CLASSIFIED RATES
Open Rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$15.35
10+ More Consecutive Days . . . . . . . . . . . . . . . . . . . . . . .$12.45
Non Consecutive Days . . . . . . . . . . . . . . . . . . . . . . . . . . . .$15.65
EMPLOYMENT QUARTERLY CONTRACT
120” Minimum per Quarter for 13 weeks . . . . . . . . . . . . . .$38.25
Frequency Discounts May Apply. See Page 2.
EMPLOYMENT FREQUENCY IN-COLUMN RATES
Here’s an opportunity to feature your Business Services.
Publishes every Monday, Wednesday, Friday & Sunday.
OPEN RATE 1x1 . . . . . . . . . . . . . . . . . . . . . . . . . . .$44.50 per column
1x1, 13-week contract . . . . . . . . . . . . . . . . . . . . . . .$27.85 per day
Color, per color per day . . . . . . . . . . . . . . . . . . . . .$115.00
Call Customer Service at 472-1736.
BUSINESS SERVICES FREQUENCY
IN-COLUMN CLASSIFIED RATES
Package A — 4 ads to run within 2 weeks
1 - inch* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$80.50 per ad
2 - inch* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$163.50 per ad
3 - inch* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$242.50 per ad
Package B — 7 ads to run within 2 weeks
1 - inch* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$76.00 per ad
2 - inch* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$151.00 per ad
3 - inch* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$223.50 per ad
Package C — 14 ads to run within 4 weeks
1 - inch* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$68.50 per ad
2 - inch* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$137.00 per ad
3 - inch* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$206.00 per ad
Package A** 4 ads to run within 2 weeks Per Ad
1 - inch* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$69.10
2 - inch* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$138.00
3 - inch* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$207.00
Package B** 7 ads to run within 2 weeks
1 - inch* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$63.00
2 - inch* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$126.00
3 - inch* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$191.00
Package C** 14 ads to run within 2 weeks
1 - inch* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$55.50
2 - inch* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$111.00
3 - inch* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$165.00
* 1 inch = 8 lines
** Package discount rates are contingent on meeting the 25-day payment
terms. 1 change per package/week will be allowed.
* For cancellation deadlines see ‘Retail/Classified Policies’.
BLIND BOX
Customer wishes to use our PDN P.O. Box number in the ad instead of their own.
$25.00 for Office Pick-up
$30.00 to return mail locally
$40.00 to return mail off-island
Job Finder
2X3 = $320
Publishes the 4th week of
every month on Thursday &
Saturday & includes an online component.
8
DINING OUT
This cost efficient way of getting your message out offers full process color. No matter
what size your advertising budget may be, this colorful cluster page will get you the exposure you deserve.
Space Reservation Deadline: Noon, Thursday, five working days prior
Camera Ready Deadline: Noon, Monday, three working days prior
Publication Date: Every Thursday and Sunday
RATES
VALUE
2x3 - $220.00
2x3- $255.00
Process color - No Charge
Process color - $680.00
Online ad on www.guampdn.com - No Charge
Online - $95.00
Total investment per ad $220.00
Total Value for each ad - $1030.00
Sunday Pick-up $110.00
The above rates are based on a 24-week minimum commitment in Dining Out. (6 - Column Format)
* Online ad posted for 14 days
WEEKEND ENTERTAINMENT
Space Reservation Deadline: Noon, Friday, five working days prior
Camera Ready Deadline: Noon, Tuesday, three working days prior
Publication Date: FRIDAYS
RATES
13 Week Contract
2x3
2X6
$220.00
$440.00
The above rates are based on a 13-week minimum commitment in Weekend Entertainment.
(6 - Column Format)
* Online ad posted for 14 days
SPECIAL PUBLICATIONS
ANNUAL BRIDAL GUIDE
The Pacific Daily News annual Bridal Guide is the only local guide
for those planning a wedding. National magazines offer Guam
brides only part of the picture, while the PDN’s Bridal Guide provides practical information and news to plan the perfect wedding
in paradise. Plus, the Bridal Guide is eloquently combined with
the annual Weddings in Paradise Show providing the ultimate resources to planning a wedding.
Inserted in the Pacific Daily News, distributed at the annual Weddings In Paradise Show.
Log on to www.guampdn.com to see the latest issue.
9
MAILA HALOM
Maila Halom (Welcome Friend) - a guide to living on Guam, an
annual magazine with complete information on getting settled and
finding your way around the island. From hooking up utilities, finding a job, to choosing the right daycare or school, Maila Halom
offers detailed information to help readers make Guam home.
Inserts in the Pacific Daily News and Navy Family Service Centers
inbound packages, and distributed annually at the Congressman’s
Office, Guam Visitors Bureau and more.
BAYANIHAN
A 5x12 bright white weekly newsprint insert - focused on local relevant stories,
Philippine news and features geared for the local market such as success stories,
Filipinos who have succeeded on Guam and how, entertainment, immigration
news, syndicated news from the Philippines and much more.
SIZE
Full Page (5x12)
Half Page (5x6)
Quarter (2.5x6)
Banner (5x2)
Ad + banner
OPEN
RATE
$1,130
$655
$400
in Sunday’s paper - full distribution.
PIKA - A Guide to Spice Up
Your Life
PIKA is a monthly guide featuring local happenings, places to go and people
profiles. PIKA is Guam’s guide to planning a fun and exciting time with family
and friends! Its contents add SPICE to readers’ lives as it reveals all the latest
events and activities.
SIZE
Full Page (5x12)
Half Page (5x6)
Quarter (2.5x6)
OPEN
RATE
$1,190
$650
$400
CONTRACT
RATE
$1,075
$515
$290
5X12 Bright White Newsprint - full distribution.
CONTRACT
RATE
$1,015
$565
$285
$325
$270
Inserted
10
TRADES ACADEMY
SIZE
Full Page (5x12)
Half Page (5x6)
Quarter (2.5x6)
OPEN
RATE
$1,125
$650
$400
CONTRACT
RATE
$1,015
$520
$290
Trades Academy features personal success stories of current and former students, future opportunities after completing the Guam Trades Academy program, financial
aid programs, current job listings, and other stories related to the recruitment into this special publication.
Inserted into the Pacific Daily News every month - full distribution plus 3,000 copies to the Guam Contractors Association.
PACIFIC MARKETPLACE
SIZE
Full Page (5x12)
Half Page (5x6)
Quarter (2.5x6)
OPEN
RATE
$1,100
$880
$660
CONTRACT
RATE
$880
$555
$335
Subscribe to our e-edition to see the latest issue.
The Pacific Marketplace is the most reliable and credible source for business news and data on island. The monthly publication is tailored to meet the reading needs and
interests of the policy makers who shape business on island, multi-national corporations and small businesses, movers and shakers within the business community and
the island’s top managers and career professionals. Through our news team, readers get an in-depth look at the issues that shape business. Its targeted distribution gets the
latest data, expert perspectives, and news coverage into the hands of a select group of discerning and educated readers.
11
A SPECIAL NEWSPAPER JUST FOR YOU
EXPO • GRAND OPENING • RE-OPENING
• ANNIVERSARY • YOUR HONORARY WEEK
• CULTURAL CELEBRATIONS • SPECIAL EVENTS
A special supplement created just for you and inserted in the Pacific Daily
News, reaching 78% of the adults on Guam. Where else can you get this
much coverage?
You will receive advertorials and congratulatory advertisements from your
supporters. Based on 50% advertorial and 50% advertising, a special sup-
plement begins with 8 pages and increases in increments of four pages.
You will receive FREE with a special supplement purchase* Centerspread &
Back Page
• Front cover
• Process color on the front cover, centerspread, back page
• Five interviews
• Layout & Design
• 1-2 photos per interview
• Inserted in the Pacific Daily News for an additional charge.
ATTRACTIVE E COST EFFECTIVE E PULL OUT OF THE PDN E FREE PRODUCTION
E ADVERTORIALS E PDN SALES STAFF E YOUR SECTION, YOUR STORIES
12
TIMELINE & AD PRODUCTION GUIDELINES
PUBLICATION DAY
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
SPACE RESERVATION DEADLINE
Thursday, 12 noon
Friday, 12 noon
Monday, 12 noon
Tuesday ,12 noon
Wednesday, 12 noon
Thursday, 12 noon
Thursday, 12 noon
CAMERA-READY DEADLINE
Friday, 2 p.m.
Monday, 2 p.m.
Tuesday, 2 p.m.
Wednesday, 2 p.m.
Thursday, 2 p.m.
Friday, 2 p.m.
Friday, 2 p.m.
Saipan Regional (CNMI): 24 hours prior to regular deadlines listed above.
*All LATE camera-ready ads will be subject to a late fee of $35 per hour. PDN also reserves the right to fill the space of a LATE camera-ready ad at customer’s expense.
REVISION OF ADS: Copy changes to a scheduled advertisement must be submitted by 12 noon 1 day prior to publication.
CANCELLATION OF ADS: Cancellation of ad space must be done at the same time of space reservation deadline. The space will be charged to the advertiser after this
time.
LATE FEES: Advertisers with the specific premium placement request or agreements shall be moved out of premium placement if camera ready ads are submitted past
deadline and will be moved to the next available position.
COLOR REQUIREMENTS: The ANPA four digit color code(s) must accompany all reservations for color. Position and day of publication subject to color availability. Camera-ready ads must have registration marks. Process color ads which are camera-ready must have a color key. 85 line screen will be accepted for camera-ready half tones.
Please consult your Account Executive for more information.
ELECTRONIC AD TRANSFER
ADS VIA E-MAIL: All ads sent via e-mail must be sent in .sit (stuffit) format as an attachment
to an e-mail. Make arrangements ahead of time. Compressed files must be self-extracting.
Send ads to graphics@guampdn.com and inform your Account Executive or use our download
feature. Call for details.
ADS ON DISK: All disks turned in by deadline will be checked for compatibility with Macintosh
system within 24 hours of receipt. All disks found to have errors will be returned to the account’s
AE, and the AE will contact the customer and return the disk to the agency or client. We accept
ads on CDs, DVDs and Flash Drive only. All disks are scanned for viruses before downloading
into our system. All disks with viruses will be returned. One ad per disk. All disks must be labeled with file name and name of agency or client. Documents originating on PC’s or WindowsOS must be submitted one day in advance of regular deadline. Ads built and submitted
on disk will not be altered in any way. If there is a system error, it is the agency’s responsibility
to provide proper format.
PROGRAMS/APPLICATIONS: We are equipped to read files in: QuarkXPress (include all images, fonts, convert colors to CMYK); Illustrator, Freehand (must be saved as EPS files, outline
fonts, include images, convert colors to CMYK); and Photoshop (save as EPS files, flatten
layers, do not include halftone screens or transfer functions, convert colors to CMYK). Calibrate
Photoshop preferences to SWOP newsprint with a 30% dot gain (FILE>COLORS
SETTINGS>PRINTING INKS SETUP). Graphics should be in EPS or TIFF format. If in color, it
should be in CMYK color only. CONVERT ALL RGB COLORS TO CMYK. Photos should be
180 - 200 dpi, and sized within 10% of the size used in the ad. B&W photos can be TIFF
format. Color photos should be EPS format. If photos need to be separated, please submit
one day in advance of regular deadline. Fonts: Screen and printer fonts must be included in
your file. (PDN font listing available upon request). Proofs: Please include a composite of
your ad and a color print of ad for color matching purposes. PDN will not be responsible for
font incompatibility problems.
Questions? Call 479-0605, or Fax 472-8847 • E-mail questions to graphics@guampdn.com
and a copy to your Account Executive • To Email ads send to graphics@guampdn.com.
CLIENT SERVICES: Client Services is a department created to improve customer service.
Client Services is the link between advertisers and the PDN’s Creative Services Staff. In most
cases, Client Services will handle your ad proofs and coordinate ad revisions with the Creative
Services Department. Client Services can be contacted at 479-0202/0236/0215. The fax number is 472-8847.
PUT OUR RESOURCES TO WORK FOR YOU
When you advertise with the Pacific Daily News, we back you with our resources. It’s like having your own artist or market researcher on staff, owning the latest technology, computer
programs and volumes of art, and using a free courier service. These are just some of the services offered to you at a very low rate, or totally FREE! FULL MULTI-MEDIA CAMPAIGN: Get
a well-developed ad campaign reaching across media boundaries. Our creative department can help you with concept, copy-writing, design storylines and media recommendations.
MARKET RESEARCH & DEVELOPMENT
FREE
Our marketing department uses the latest data, methods and technologies to measure shopping patterns, consumer buying habits, your competition, media analysis and more. This
is powerful information available to you.
COMPLETE CREATIVE ART, LAYOUT & DESIGN SPECIALISTS: You have access to creative artists and compositors who provide the following services:
Conceptual proposals
FREE
Multi-volume art library
FREE
Ad Layout
FREE
Typesetting
FREE
Your logo/art scanned
FREE
Photo library
FREE
Copy-writing
FREE
Customized illustrations/logos
$35.00/hr.
PICK UP & DELIVERY SERVICE: Service available Monday - Friday 8 a.m. to 5 p.m. for new ads, proofs and tearsheets.
CAMERA-READY ARTWORK: Ads that are scheduled in our newspaper as complete mechanicals and brought in on the camera-ready deadline must meet certain criteria or will be
billed additional charges.
OTHER SERVICES AVAILABLE: CAMERA, ART & PHOTO CHARGES
• If client requires on-location photography by a PDN representative, it will be billed at $35 per hour.
• To change a camera-ready ad, we must have written authorization, signed by the customer (or agency representative). By authorizing the work, the customer accepts an additional charge
of $35 for any part of the first hour needed to make the specified changes. Additional time will be billed at $35 per hour.
• If for any reason we have to send a representative to your location, other than your Account Executive or runner, there will be a $35/hr. charge, starting from the time they leave our building
until the time they return.
• Black & White/Color Photos will be limited to 1 photo per column inch.
• Any time we take and/or receive photos and we process them ( i.e. scan, adjust crop, etc.) and these photos are not used there will be a charge of $5 each for black and white photos and $10 each for
color photos.
13
ONLINE RATES
PAGE VIEWS - A page view is defined as every time a page on a Web site is
loaded by someone visiting the site.
DID YOU KNOW?
Visitors to our website viewed over 48 million pages in 2014 and spent an
average of 19 minutes per visit reading our news and advertisements.
Online * 2015 rates are based on CPM rates
*CPM - Cost per thousand impressions.
PREMIUM SECTION
(Home, Local News, Funeral and Photo Gallery)
CPM
Leader Board (728x90)
Posterboard (300x250)
Sky Scraper (160x600)
Half Page (300x600)
XL Half Page
Add Mouse Over
$16.20
$18.15
$15.30
$20.60
$20.80
$5.80
HIGH IMPACT DISPLAY
VISITS - The visits report shows the number of visits (i.e. sessions) to a site
for the selected time period. A visit is defined as a sequence of consecutive
page views without a 30 minute break. A visit always contains one or more
page views. A unique visitor always performs at least one, but possibly more,
visits.
RETURN VISITS - The Return Visits Report displays the number of visits a
site received from visitors that have previously been to a site. A visitor will
not be counted in the Return Report only if that visitor has never been to the
site. The difference between return visits and total visits for a selected time
period will be the number of new visitors.
MONTHLY UNIQUE VISITORS - Monthly Unique Visitors are defined as a
visitor’s first visit site that month. While one person may visit and view the
home page three times, a contact page twice, and several other pages once
each, the Unique Visitors reports records that person as one “unique visitor”
for that month.
BANNER IMPRESSIONS - The complete loading of a banner on a web page.
CPM
Launchpad (980x66/089x418)
Interstitial/Pop Up (810x550 max)
Wall Paper Takeover - 24 hours (home page)
Peel Back (home page)
$25.55
$21.00
$4,000.00
$36.40
Video *minimum of 100,000 impressions
CPM
Overlay
Video Pre Roll or Post Roll+Companion banner
+ Companion Banner
$17.30
$17.50
$5.80
MODERATE HIGH IMPACT DISPLAY
CPM
NEWS/SPECIALITY SECTION CPM RATE
Lifestyle, Technology & Sports • Opinion & National News • Classifieds &
Community • Joint Region Edge • Funeral Announcements • Vibe Online
• Guam PIKA Online • Guam Coupons • Wedding Guide
News Section without Print
CPM
Leader Board
Posterboard
Skyscraper
$10.55
$11.55
$10.40
News Section Bundle with Print
CPM
Leader Board
Posterboard
Skyscraper
Spotlight Sponsor
$10.00
$10.95
$9.85
$8.50
XXL Box - article pages only (468x648)
Pushdown (970x66/970x418)
Fixed Panel (336x700)
Photo Gallery Interstitial (300x250)
$25.00
$24.05
$34.65
$18.50
SECTION PACKAGES
CPM
Funeral (30 days)
Job Finder (7 days)
$578.00
$350.00
EMAIL NEWSLETTER
CPM
Call Guam - Mobile
CPM
Large Rectangle/Skyscraper
$31.50
1 Year Contract
Ad Changes w/in the year
No Contract = /month, minimum of 6 months
$1386.00
$231.00
$144.30
MOBILE
CPM
Standard WAP Banner
Iphone WAP Banner
Iphone App Banner
Text Blast
$17.00
$17.00
$17.00
$935 text
CALL GUAM - ONLINE
CPM
Landing page poster board per CPM
$13.30
14
ONLINE SAMPLE SIZES
Peel Back 75x75 (Homepage)
Expands with mouse over 500x500
Pushdown (970x66/970x418)
Poster board
300x250
Leader board 728x90
Wallpaper Takeover -Pencil 960x66 & 2 background Panels 200x900
Skyscraper
160x600
Sponsorship
88x31
Tile 120x60
16
RETAIL/CLASSIFIED POLICIES
Payments of Ads — All placement of advertising requires cash with copy or approved credit. Credit
applications are available through the advertising department or guampdn website. Advertiser shall
pay for the advertising purchased under its ad contract according to the terms indicated on the Newspaper’s invoices, and, in the event that it fails to timely pay as provided for in the invoices, the Newspaper may reject advertising copy and/or immediately cancel Advertiser’s contract, and Advertiser
agrees to indemnify the Newspaper for all expenses incurred in connection with the collection of
amounts payable, including court costs and attorney’s fees. If Advertiser’s contract is canceled due to
advertiser’s failure to make timely payment, the Newspaper may rebill the Advertiser for the outstanding
balance due at the open rate and a late fee may be assessed whichever is applicable. Six percent (6%)
of the unpaid invoice amount will reflect on the next billing.
before publication. Newspaper reserves the right to edit, refuse, reject or cancel any ad at any time.
Rate Schedule Changes — The Newspaper may revise its advertising rate schedule, and should advertising rate schedule changes occur, you will be given a 30-day notice. You may, without penalty,
cancel by written notification, your advertising contract with the Newspaper at any time prior to the
time the new rates become effective.
Advertising which stimulates editorial contact not accepted unless clearly marked as advertising. Font
styles and design must be cleared by the Newspaper's Advertising Director prior to publication.
Standards — The Newspaper may, in its sole discretion, edit, classify or reject, at any time, any advertising copy and/or photos.
Personal ads are subject to the approval of the Newspaper. Newspaper reserves the right to edit all
copy. Ad should be done in good taste. Publisher has the right to refuse any ad.
Retail Rates — Retail advertising rates are available for the advertising of a single store, individual or
service established or a group under single ownership operating under a single name from one or
more local addresses and selling merchandise or services at wholesale or directly to consumers at
retail or a centralized group of individual stores or services, operating at a single location as a shopping
center, engaged in joint advertising of merchandise and services sold at that shopping center. No commissions are allowed to advertising agencies for advertising billed at retail rates. Retail rates do not
apply to any advertising for which the publisher will establish other rates, such as General (National)
or classified. Classification of such advertising will be determined by the Newspaper.
The Newspaper and The Sunday News deal directly and individually with its local advertisers and does
not accept local brokered advertising.
Each ad must be at least one inch deep for every column width. All advertisements greater than 11
inches will be billed at the maximum depth of 14 inches. 85 line screen will be accepted for cameraready half tones. All centerspreads reserved will be billed as an 11 col. inch x 14 inches.
Indemnification — Advertiser agrees to indemnify, defend and hold harmless the Newspaper from all
claims (whether valid or invalid), suits, judgements, proceedings, losses, damages, costs and expenses, of any nature whatsoever (including reasonable attorneys' fees) for which the Newspaper or
any of its affiliates may become liable by reason of Newspaper's publication of Advertiser's advertising.
Joint and Several Liability — If the Advertiser utilizes an agency (“Agency”) recognized and billed by
the Newspaper, Advertiser and the Agency shall be jointly and severally liable for payment and for
compliance with all the terms and conditions of the Advertiser's contract, including payment for all
advertising.
Copyright — All advertising copy which represents the creative effort of the Newspaper and/or the
utilization of creativity, illustration, labor, composition or material furnished by it, is and remains the
property of the Newspaper, including all rights of copyright there in. Advertiser understands and agrees
that it cannot authorize photographic or other reproduction, in whole or in part, of any such advertising
copy for use in any other medium without the Newspaper’s prior written consent.
Government Ads — All government advertising must be accompanied by a valid original purchase
order covering the charges for insertion dates requested, or a purchase order which commits funds in
advance of publication.
Extended Credit — Where credit is extended, terms are 30 days. Reductions in inch rate due to volume
are no longer applicable if payment is not made on or before the 25th day of the period immediately
following that in which the advertisement ran, and if all previous charges are paid.
Contracts — Each party’s obligations under the advertising agreement are conditional on strikes, fires,
acts of God or the public enemy, war or any cause not subject to the control of such party.
Short Rating — If after any termination of this Agreement, the Advertiser shall have used more or
fewer space than the contracted advertising space agreed to in the ad contract, to the extent that a different rate would be applicable according to the Newspaper’s current rate schedule, Advertiser’s rate
for all space used during the term shall be reduced or increased to the appropriate rate indicated on
said rate schedule, and the Advertiser shall pay, or receive a credit for the difference. Specifically in
the case of a short rate, Advertiser will pay the rate that was earned. In the case of a rebate, there will
be a ceiling of 2 contract levels.
No Sequential Liability — The Advertiser’s contract renders void any statements concerning liability
which appears on correspondence from Advertiser or its Agency, and is irrevocable without the written
consent of the Newspaper’s Credit Department. It is further agreed that the Newspaper does not accept
advertising orders or space reservations claiming sequential liability.
Taxes — If any federal, state or local taxes are imposed on the printing of advertising material or on
the sale of advertising space, such taxes shall be assumed and paid by Advertiser.
Correction to Advertising Order — When orders are forwarded by Advertiser or its Agency which contain incorrect rates or conditions, the advertising call for will be inserted and charged at the correct
rate in force governing such advertising as provided for in the Newspaper’s rate schedule and in accordance with the conditions contained in Advertiser’s contract.
Acceptance — All advertising published in the Newspaper is subject to the applicable rate card, copies
of which are available from the Newspaper's Advertising Department. All ads are subject to the approval
Advertising Copy — The subject matter, size wording, illustration and typography of all advertisements
are subject to the approval of the Newspaper.
* Minimum point size for all text copy is 8 points.
Upside down advertisements are not acceptable for publication.
All advertisements less than a full page must have a full border. Full Page ads must have a minimum
of top & bottom orders.
Alcohol and tobacco advertising accepted.
Cancellations — Cancellation of ad space must be done at the time of space reservation deadline.
The space will be charged to the advertiser if cancelled after this time. Cancellations will not be accepted
after the applicable closing time. Advertiser shall be responsible for any production or creative services
provided by the Newspaper regardless of the cancellation of Advertiser's advertising.
Responsibility of Errors — The Newspaper will not be responsible for errors after the first day of publication on any advertisement. Errors noticed on the first day should be called to the attention of the
advertising department on the first working day after publication. Request for credit for errors must be
made within 30 days of the ad publication.
Typographical Errors, Incorrect Insertions or Omissions — The Advertiser’s contract cannot be invalidated, and the Newspaper will not be liable, for (a) the incorrect publication (including, without limitation typographical errors), or insertions or omissions in advertising published by the Newspaper,
or (b) any resulting losses.
Proof Policy — The purpose of a proof is to check for errors in price, phone number, size, address,
etc. Changes from original copy and resetting for any other reasons will be charged to the advertiser.
Changes to copy on proofs except correction and “price” charged by the hour. Includes substituting
of item price listing.
Additional Proofs — Customers will be provided up to two proofs. The first will be for correction and
the second for minor items either missed in the first proof or not corrected by the artist. Once the
second proof is received, the artist will correct the ad, the ad will be cleared and a copy emailed or
faxed to the customer for approval. If customers would like additional proofs (i.e. 3rd, 4th), they need
to add 24 hours to the deadline for each proof requested. If ads or proofs are not submitted on deadline,
the customers may not be provided their first and /or second proofs. If deadlines are missed because
of production delays, we will spend additional overtime hours to provide proofs to customers after
business hours.
Holiday Deadlines — A holiday deadline notification will publish 2 weeks prior to publication date
indicating advance deadline schedule.
Assignment — Advertising contracts may not be assigned or transferred by Advertiser or its Agency
if any.
Positioning of Advertisements — Newspaper shall have full latitude with respect to positioning all
advertisements; provided, however, that Newspaper will use its reasonable efforts to accommodate the
Advertiser's positioning requests. Advertisers with specific premium placement request or agreements
shall be moved out of premium placement if camera ready ads are submitted past deadline and will
be moved to the next available position.
Credit Check — The effectiveness of advertising contracts is subject to a satisfactory credit check on
Advertiser and/or Agency. Any finance charge relative to the issuance of said credit information to the
Pacific Daily News will be applied to said account.
Agency Commissions — Agency commissions, if any, shall apply to all space charges and adjustments under the Advertiser's contract.
Photo Releases — Photographs of individuals to be used in advertising must be accompanied by a
signed release from the individual permitting the use of the photograph(s). Release forms are available
from your account executive.
17
ONLINE POLICIES
PAYMENT. Payment by Advertiser is due within twenty-five (25) days after receipt of an invoice by Advertiser.
In the event any amount is not paid by Advertiser when due, such amount shall bear interest at the rate of 1 and
1/2% per month or the maximum amount permitted by law (whichever is lower), computed from the original
due date until paid.
continue display of its Advertisements, then Advertiser shall be subject to the increased rate.
INVOICES. Invoices shall contain: (a) the dates and times upon which Advertiser’s advertising material was
displayed and could be accessed on Company’s web site(s), (b) where applicable, the number of impressions,
and/or click-throughs reported during such dates, and (c) the charge to Advertiser. The invoice shall serve as
Company’s certificate of performance.
REPRESENTATIONS AND WARRANTIES. Advertiser represents and warrants that all advertising or other material
it supplies to Company (a) is original and shall comply with all applicable laws, rules, and regulations, and (b)
does not contain libelous or slanderous material, or violate the personal or proprietary rights of any person or
other entity (including without limitation rights of copyright, trademark, privacy or publicity).
ADVERTISING AGENCIES. If Advertiser is using an advertising agency for the purposes of this Agreement, Advertiser and such agency (the “Agent”) shall be jointly and severally liable hereunder, and Company may pursue
any applicable remedies in the event of default of this Agreement against Agent or Advertiser or both without
any requirement of first seeking a remedy from one or the other. The person or entity signing this contract on
behalf of Advertiser warrants that such person or entity is duly authorized and has the full power to bind Advertiser to this contract, and agrees to indemnify and hold Company and its subsidiaries and affiliated companies,
and all of their respective employees, officers, directors, agents, successors and assigns, harmless from any
and all claims, losses, damages or costs (including reasonable attorneys’ fees) arising out of a breach of the
foregoing warranty. Advertiser shall be solely responsible for any commission or other payment due to Agent.
INDEMNITY. Advertiser hereby agrees to indemnify and hold Company, its site vendors, Gannett Co., Inc., and
its subsidiaries and affiliated companies, and all of their respective employees, officers, directors, agents, successors and assigns (each an “Indemnified Party”), harmless against all claims, losses, damages, and costs
(including reasonable attorneys’ fees), resulting from (a) the display of any Advertisement or other material (including without limitation claims that the Advertisement or material contains libelous or slanderous material,
or violates applicable law or the personal or proprietary rights of any person or other entity, or claims based on
Advertiser’s negligence or strict liability for a defective product), or (b) the breach of any representation or warranty made by Advertiser in this Agreement. Advertiser shall defend at its own expense any litigation instituted
by any person or entity against an Indemnified Party resulting from a claim covered by the preceding sentence.
An Indemnified Party shall have the right, at its option, to defend such litigation jointly with Advertiser. The
provisions of this paragraph 15 shall survive any termination or expiration of this Agreement.
EXPENSES. All expenses connected with the delivery of advertising material or other web content to Company
and the return of such materials from Company (if return is directed in writing by Advertiser) shall be paid by
Advertiser. Company may dispose of any advertising materials delivered to it unless acceptable prepaid return
arrangements have previously been made.
OWNERSHIP. All advertising material or other content which represents the creative effort of Company and/or
the utilization of creativity, illustrations, labor, composition or material furnished by it, is and remains the
property of Company, including all rights of copyright therein. Advertiser understands and agrees that it cannot
authorize electronic, photographic or other reproduction, in whole or in part, of any such material for use in
any other medium without Company’s prior written consent.
INFORMATION RELATING TO USERS. Any information collected by Company or its site vendors relating to
users or subscribers to the Company’s site (including without limitation any personally identifiable transactional
data (i.e., “clickstream” data) or demographic information relating to users of the site) shall be the property of
Company and Advertiser shall not obtain any rights in such information by virtue of this Agreement.
TECHNICAL QUALITY. Company shall not be responsible for any material that is not properly displayed or
that cannot be accessed or viewed by any user because the material was not received by Company in the proper
form, in a timely manner, or in an acceptable technical quality for display on the site(s), or is not compatible
with any software or hardware used by Company or its site vendors.
DEFAULT BY ADVERTISER. Company may terminate this Agreement at any time upon notice to Advertiser in
the event of default by Advertiser in the payment of any invoice or any other breach of the terms of this contract.
Upon such termination, all charges for services completed hereunder shall become immediately due and payable,
including interest on any sums not paid when due, as provided in paragraph 1 of these Terms and Conditions.
Notwithstanding anything in this Agreement to the contrary, any termination or cancellation of this Agreement
shall not release Advertiser from its obligation to make payment for all Advertisements that have been displayed
on the Company’s site(s) or for other charges as provided herein incurred prior to the date such termination or
cancellation becomes effective.
FAILURE TO DISPLAY ADVERTISING MATERIAL. If, due to public emergency or necessity, force majeure, restrictions imposed by law, acts of God, labor disputes or for any other similar or dissimilar cause, including
mechanical or electronic failure or breakdowns, there is an interruption or omission of the display of any Advertisement(s) or other web page material contracted to be displayed hereunder, Company may suggest a substitute time period for the display of the interrupted or omitted Advertisement or material. Alternatively, in cases
where Advertiser is paying on a fixed fee basis or has paid in advance, and if no such substitute time period is
acceptable to Advertiser in Advertiser’s good faith business judgment, Company shall provide a “make good”
reduction in the amount of fees due to Company (or credit of fees already paid) equal to the proportionate
amount of money assigned to the interrupted or omitted display of Advertisement(s) or other material. Such
substitution in time period or reduction in fees shall be Advertiser’s sole remedy for any failure to display advertising material and Company shall have no further liability.
REMOVAL OR CHANGE OF CONTENT ON THE SITE(s). Company may, in its sole discretion, remove any of
Company’s site(s) or portions thereof, or change the content or the nature, subject matter, design, structure or
feel of any of the content areas on such site(s) covered by this contract with or without cause, in Company’s
sole discretion. If any such removal or changes can be reasonably expected to alter the value of the Advertisement(s) on such site(s), Company will promptly notify Advertiser, in advance if practicable. If Advertiser and
Company cannot agree upon a satisfactory substitute time period and position to display any Advertisement
affected due to such removal or change, Advertiser may cancel this Agreement with respect to such Advertisement(s) and shall not have to pay (or shall receive a refund) for the canceled display. Such cancellation shall
be Advertiser’s sole remedy and Company shall have no further liability whatsoever. Company may also change
the URL for any site upon reasonable notice to Advertiser.
CHANGE IN LAW. In the event of a material change in law, government policy or regulation that effectively prevents a party from lawfully performing any of its obligations under this Agreement, the parties shall negotiate
in good faith to reform or amend this Agreement so that performance may be made possible. If the parties are
unable to reform or amend the Agreement in a mutually acceptable manner within 30 days of the date of such
change, then this Agreement shall terminate automatically, without any penalty or further liability to either party.
RATES. Company reserves the right to increase its rates under this Agreement from time to time upon at least
30 days prior written notice to Advertiser. If Advertiser objects to such rate increases, it shall have the option
to discontinue display of Advertiser’s material on the site(s) by giving written notice to Company prior to the
date that such rate increase is to become effective. Advertiser’s right to discontinue the display of its Advertisement(s) or other material shall be its sole remedy in the event of such rate increase. If Advertiser does not dis-
RESERVATION OF RIGHTS. Company may, in its sole discretion, edit, classify, or reject at any time any advertising or other material submitted by advertiser or agent.
MUSIC PERFORMANCE RIGHTS. If any Advertisement or material provided by Advertiser contains music not
covered by a blanket license held by Company, Advertiser shall obtain and furnish to Company suitable written
permission for the use of such music. Company shall have the right, but not the obligation, to omit music
which does not comply with this requirement. Advertiser’s failure to provide the written permission required
herein shall in no way alter, lessen, or diminish Advertiser’s obligation to indemnify Company hereunder.
DISCLAIMER: LIMITATION OF LIABILITY. COMPANY MAKES NO WARRANTIES EXPRESS OR IMPLIED, AND
COMPANY SHALL HAVE NO LIABILITY OR RESPONSIBILITY TO ADVERTISER OR ANY OTHER PERSON WITH
RESPECT TO ANY LIABILITY, LOSS OR DAMAGES, INCLUDING, WITHOUT LIMITATION LOSS OF PROFITS
OR SPECIAL OR CONSEQUENTIAL DAMAGES, CAUSED BY OR ARISING OUT OF, EITHER DIRECTLY OR INDIRECTLY, ANY BREACH BY COMPANY OF ANY OF THE TERMS OF THIS AGREEMENT, OR IN ANY MANNER
ARISING OUT OF OR IN CONNECTION WITH ANY ADVERTISEMENT OR OTHER MATERIAL DISPLAYED ON
COMPANY’S OR ADVERTISER’S SITE(S), THE MANNER IN WHICH ANY MATERIAL IS DISPLAYED ON COMPANY’S OR ADVERTISER’S SITE(S), OR THE FAILURE TO DISPLAY ANY ADVERTISEMENT OR OTHER MATERIAL ON COMPANY’S OR ADVERTISER’S SITE(S). SPECIFICALLY, AND WITHOUT IN ANY WAY LIMITING
THE FOREGOING, COMPANY DOES NOT REPRESENT OR WARRANT THAT ANY ADVERTISEMENT(S) OR
OTHER MATERIAL WILL BE DISPLAYED ON COMPANY’S OR ADVERTISER’S SITE WITHOUT INTERRUPTION
OR ERROR. IN NO EVENT SHALL COMPANY’S LIABILITY FOR ANY REASON OR UNDER ANY THEORY EXCEED THE AMOUNT PAID TO IT BY ADVERTISER UNDER THIS AGREEMENT.
LEVEL OF AUDIENCE. Unless otherwise specified in this Agreement, Company does not guarantee any minimum level of audience, or minimum number of impressions or click-throughs with respect to the Advertisement(s) or other material provided by Advertiser.
TAXES. In the event that any federal, state or local taxes are imposed on the display of Advertiser’s Advertisements or other material on the site(s), such taxes shall be assumed and paid by Advertiser.
EXTENSION. Upon mutual agreement of the parties evidenced by a written document signed by both parties,
this Agreement may be extended to cover additional Advertisements, material or time periods upon the same
terms and conditions.
CORRECTIONS OR MODIFICATIONS. Unless Advertiser is provided by Company with password-protected access to its site, Advertiser agrees that all desired corrections and modifications to the Advertisement(s) or other
material shall be submitted to Company for inclusion on the site and that Advertiser will not perform HTML
code modifications itself, either directly or through the use of any HTML editing software program, nor will Advertiser permit any other individual to make such modifications.
THIRD PARTY BENEFICIARIES. Advertiser acknowledges and agrees that the disclaimers and limitations of liability made by Company, and the representations and warranties made by Advertiser in this Agreement, including without limitation the provisions of Sections 7, 9, 14, 15, and 17, shall apply to Company’s vendors as
intended third party beneficiaries of this Agreement.
MISCELLANEOUS.
(a) This Agreement may not be assigned or transferred by Advertiser without obtaining the prior written consent
of Company. Company is not required to display any Advertisement or other material for the benefit of any person or entity other than Advertiser.
(b) Failure of Company to enforce any provision of this Agreement shall not be construed as a general relinquishment or waiver as to that provision or any other provision hereof.
(c) This Agreement contains the entire understanding between the parties relating to the subject matter herein
contained, and no change or modification of any of its terms and provisions shall be effective unless made in
writing and signed by both parties. Any language contained in any letter, purchase order or other form relating
to the subject matter for this Agreement shall be of no force or effect. In the event of any conflict between the
terms of this Agreement (including these Additional Terms and Conditions) and the terms of any Exhibit attached
to it, the Exhibit shall be controlling.
(d) This Agreement is to be interpreted and enforced in accordance with the laws of New York applicable to
Agreements executed and to be fully performed therein (without reference to conflict of law rules).
(e) The terms of this Agreement may be subject to a satisfactory credit check on Advertiser and/or Agent. Company may request advance payment for any Advertisement(s) or other material provided by Advertiser or Agent
if periodic credit checks are not satisfactory.
18
Period 1 - Dec. 29, 2014 - Feb. 1, 2015
1/1 - New Year’s Day
1/19 - Martin Luther King Jr.’s Day
JANUARY 2015
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
29
30
31
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
1
Notes:
Period 2 - Feb. 2, 2015 - Mar. 1, 2015
2/14 - Valentine’s Day
2/16 - Presidents Day, 2/18 - Ash Wednesday
FEBRUARY 2015
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
1
Notes:
19
Period 3 - Mar. 2 - 29, 2015
3/17 - St. Patrick’s Day
3/29 - Palm Sunday
MONDAY
MARCH 2015
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
Notes:
Period 4 - Mar. 30, 2015 - May 3, 2015
4/03 - Good Friday
4/05 - Easter
MONDAY
APRIL 2015
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
30
31
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
1
2
3
Notes:
20
Period 5 - May 4, 2015 - May 31, 2015
5/10 - Mother’s Day
5/25 - Memorial Day
MAY 2015
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
Notes:
Period 6 - Jun. 1 - 28, 2015
6/15 - Father’s Day
JUNE 2015
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
Notes:
21
Period 7 - Jun. 29, 2015 - Aug. 2, 2015
7/04 - Independence Day
7/21 - Guam Liberation Day
MONDAY
JULY 2015
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
29
30
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
1
2
Notes:
Period 8 - Aug. 3 - 30, 2015
MONDAY
AUGUST 2015
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
Notes:
22
Period 9 - Aug. 31, 2015 - Sept. 28, 2015
9/07 - Labor Day
SEPTEMBER 2015
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
31
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
Notes:
Period 10 - Sept. 28, 2015 - Nov. 1, 2015
10/12 - Columbus Day
10/31 - Halloween
OCTOBER 2015
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
28
29
30
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
1
Notes:
23
Period 11 - Nov. 2 - 29, 2015
11/11 - Veteran’s Day
11/26 - Thanksgiving
MONDAY
NOVEMBER 2015
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
Notes:
Period 12 - Nov. 30 - Dec. 27, 2014
12/25 - Christmas
MONDAY
DECEMBER 2015
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
30
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
Notes:
24
NOTES
NOTES

2015 RATE CARD - Pacific Daily News

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