LIFESTYLE - Boca Raton Observer

THE
kit
ESSENTIAL
LIFESTYLE
MAGAZINE
first
LOOK
The Boca Raton Observer is an entertaining and informative,
high-quality magazine dedicated to the sophisticated, stylish
and trend-setting readers living and working in Palm Beach
County. Committed to a comprehensive focus on the community, The Boca Raton Observer celebrates the people, their
homes and businesses, charity and cultural organizations
and the schools and leisure activities that comprise the ultimate
Boca Raton lifestyle.
The Boca Raton Observer focuses on the market served and
delivers a fresh perspective featuring the area’s most interesting
people, places and things. A commitment to excellent writing,
outstanding design and high standards of production ensures
a dedicated reader, a long shelf life and an increasingly
popular publication.
▼
The magazine with the largest targeted distribution
in Boca Raton
▼
The only Boca Raton lifestyle publication verified
by ABC (Audit Bureau of Circulations)
▼
The area’s most cost-efficient magazine delivering
extensive brand reinforcement
▼
A primary sponsor of premier local events extending
visibility and increasing exposure
▼
Selected by readers as
Boca’s favorite magazine,
The Boca Raton Observer is:
The Boca Raton lifestyle publication most consistently
read every month by an affluent audience
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EDITORIAL
CALENDAR
JANUARY
The Health & Fitness Issue
The latest in cutting-edge health,
nutrition and exercise trends.
FEBRUARY
The Love & Romance Issue
Be it perfumes, jewels or getaways,
discover countless ways to express
affection.
MARCH
The Home Issue
Peek inside Boca Raton’s most exclusive
homes and meet their creative designers.
APRIL
The Women’s Issue
Meet the impressive women who make
and shape our great community.
MAY
The Men’s Issue
Check out the dynamic men who
make things happen.
editorial
EXCELLENCE
Every issue of The Boca Raton Observer includes awardwinning, entertaining and comprehensive coverage
of a variety of subjects pertinent to Boca Raton readers
and their sophisticated lifestyles:
JUNE/JULY
SOCIAL SCENE4Boca Raton’s exciting social scene - the
The Summer Entertainment Issue
Discover fabulous entertainment options
in our back yard.
charities, the people, the venues, the events and details on all
that’s essential.
AUGUST
The Home & Family Issue
All that matters to Boca Raton families
and the place they call home.
SEPTEMBER
The Business & Wealth Issue
Up close and personal with our town’s
most relevant movers and shakers.
OCTOBER
The Food & Wine Issue
Our city’s most fabulous restaurants,
sommeliers, desserts and more.
Includes our Holiday Gift Guide
NOVEMBER
The Giving Issue
Get to know Boca Raton’s most generous
philanthropists and worthy charities.
FASHION & JEWELRY4Style trends, accessories and the
hottest must-haves perfect for every occasion. Meet international designers, view fabulous creations and see the ultimate
in exquisite gems.
HOME DESIGN & REAL ESTATE4Look inside luxurious residences, explore unique designs for home and garden and
view the latest comforts of waterfront and estate living. Enjoy
firsthand the spectacular Boca Raton lifestyle.
DINING & ENTERTAINMENT4Get a tantalizing glimpse of our
area’s finest dining establishments. Plus, the latest on chefs,
recipe innovations, cuisine trends and wine, and dining listings
that satisfy the most discerning epicureans.
FAMILY4A section for everyone: moms, dads, children, singles,
grandparents and more. The Observer covers it all and explores
life’s important relationships.
PERSONALITIES4Meet the high-profile celebrities and newsmakers who visit, live and work in our area. Check out local
personalities who engage in various ventures or leisure pursuits
that set them apart.
DECEMBER
The Holiday Issue
The greatest celebrations, gifts and
cuisine for the holidays.
*Subject to change
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DEMOGRAPHICS
LIFESTYLE
AUTOMOTIVE
ENTERTAINMENT
$98
Regularly entertains
at home
75%
Belongs to country,
golf or athletic club
71%
PHILANTHROPY
Participates in a
charitable organization
Female/Male
Median Age
Marital Status
Education
91%
24%
Owns an additional
residence
30%
▼
▼
Plans to buy or sell
a home within the
next 12 months
39%
56%/44%
43.7
79% Married
37%
Master’s or Doctorate Degree
▼
REAL ESTATE
Plans to remodel,
expand or improve
a home within the
next 24 months
Demographics
Business Owner,
Professional and
Management
Average Household
Income
54%
$338,800 *
Average Household
Net Worth
$4,300,000
▼
Average amount
spent dining out
63%
The Boca Raton Observer reader is a dynamic, socially
involved, affluent consumer relying on the magazine
for buying, shopping, dining and leisure activity advice.
Average Home Value
$1,195,000
▼
Dines out at least
five times a month
AUDIENCE
▼
84%
▼
Drives at least one
luxury-brand automobile
affluent
▼
35%
▼
Plans to purchase or
lease an automobile
in the next 12 months
Average People
in Household
SHOPPING
96%
Plans to purchase
designer clothing, jewelry
or watches within the
next 12 months
68%
Visited a foreign
destination within
the past 3 years
76%
Average number of
vacations taken last year
Short (2 to 4 days)
Extended (5+ days)
Sources: Litchfield Research, Boca
Raton Area Magazine Study, 2008;
Claritas, Demographic Survey, 2008;
First American Real Estate Solutions
▼
51%
54%
Purchased a product
47%
▼
Used an agent to
make arrangements
Saved an article
or advertisement
Attended an event
43%
▼
TRAVEL
3.41
Reader Response
▼
Frequents local
shopping centers
Visited a Web site or
contacted an advertiser
28%
3.10
2.04
*In comparison to U.S. Average Household Income of $50,233 (2007)
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COMMUNITIES
EAST
Lago Mar
Marchand
Mizner Lakes Estates at the
Boca Raton Resort & Club
Morningside
Old Floresta
Palm Beach Farms
Royal Palm Yacht
& Country Club
Sun & Surf Club
Spanish River Land
Company (The Estates)
The Sanctuary
Tropic Isle
Tunison Palms
Walker’s Cay
Walker’s Isle
Bel Marra
Boca Bay Colony
Boca Harbour
Boca Harbour Island
Boca Keys
Blue Inlet
Blue Water
Boca East Estates
Boca Marina Yacht Club
Boca Raton Por La Mar
Boca Raton Riviera
Caribbean Keys
Golden Harbour
Harbour East
Harbour Point
Lake Rogers Isle
Lake Wyman Estates
CENTRAL
Azura
Banyans at Broken Sound
Boca Alta
Boca Bath & Tennis
Boca Country Club*
Boca Grove Plantation*
Boca Hamlet
Boca Lake
Boca Pointe Country Club*
Boca Raton Sailing
& Racquet Club
Boca South
Boca West Country Club*
Boniello Acres
Broken Sound Country Club*
Brookhaven
Captiva
Carriage Homes at Woodfield
Colonnade
Colony Point
Encantada
Estancia
Estancia South
Estancia West
Fieldbrook Estates
Fox Landing
Golf Vista
La Joya
Le Lac
Les Jardins
Marina Del Mar Estates
Mediterranea
Millpond
Mizner Forest
Montoya Estates East
Montoya Estates West
New Floresta
Newport Bay Club
Palacios at Boca Del Mar
Parkside
Rio del Mar
Santa Barbara
Seasons
St. Andrews Country Club
Strathmore
The Cloisters
The Colony
The Greens
The Preserve
Thornhill Estates
Thornhill Green
Thornhill Mews
Timbercreek
Waterside
Woodfield Country Club
Woodfield Hunt Club
WEST
Long Lake Estates
Mission Bay - Cordova Estates
Mission Bay - The Isle
Saturnia
Stonebridge Country Club
The Estates at Palma Vista
The Oaks at Boca Raton
The Shores at Boca Raton
The Vineyards
Avalon at Boca Raton
Boca Falls
Boca Isles North
Boca Isles South
Horseshoe Acres
Island Lakes at
Logger’s Run
Le Rivage
Lexington Estates
DELRAY BEACH
Addison Reserve
Bristol Pointe
Crystal Bay at Polo Club
Grande Orchid
Mizner Country Club
Mizner’s Preserve
Polo Club*
Rio Poco
Saturnia Isles
Stone Creek Ranch
Tierra Del Rey
Tierra Del Rey Estates South
CONCIERGE DISTRIBUTION
Addison
Aragon
Boca Grande
Mizner Grand
Mizner Park Apartments
Palmetto Place at Mizner
Presidential Place
Royal Palm Place
The Excelsior
The Meridian
Toscana
Townsend Place
*Single family home distribution
CIRCULATION
targeted
DISTRIBUTION
The Boca Raton Observer is the LARGEST targeted lifestyle magazine in the Boca
Raton/Delray Beach market and the only ABC-AUDITED publication in the area. Highly
regarded in the industry as “the gold standard of media audits,” ABC guarantees the validity
of the distribution. As a CONTROLLED circulation publication targeted to Boca Raton’s
upscale audience, readership among the most sought-after audience is ensured.
Total Distribution:
PRIVATE RESIDENCES:
27,000
85%
Total Readership:
ORGANIZATIONS:
140,000**
3%
Direct mailed throughout Boca Raton and Delray Beach to
homes in more than 120 of the area’s most upscale neighborhoods, including top country club communities, exclusive
gated enclaves and waterfront estates.
Available through various prominent organizations including the Greater Boca Raton Chamber of Commerce, the
Boca Raton Historical Society and the Boca Raton Public
Library.
RETAIL ESTABLISHMENTS & HOTELS:
NEWSSTANDS:
7%
Showcased by advertisers in diverse, high-end places of business
and retail establishments as well as through concierge
distribution at top-rated hotels and condominiums.
1%
Select upscale Florida locations including: Barnes & Noble,
Borders and Walden Books.
4%
BONUS DISTRIBUTION (VARIES BY ISSUE)
The Boca Raton Observer is frequently invited to be the
Located in reception rooms of the area’s prominent medical
and dental offices and select luxury spas and salons.
exclusive media sponsor of the area’s most popular, highly
attended philanthropic events.
PROFESSIONAL OFFICES:
**Based on industry pass-along rate of 5.2 readers per copy
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SPONSORSHIPS
charity
PARTNERS
The Boca Raton Observer is proud to partner with the
area’s leading charitable organizations. Bonus copies of
current issues are distributed to guests in attendance
at philanthropic events. Opportunities are available
for value-added exposure and invaluable partnerships.
Events with upscale retail establishments and prominent
businesses are an integral part of the marketing program.
ALLIANCE FOR LUPUS RESEARCH
ALZHEIMER’S COMMUNITY CARE
AMERICAN HEART ASSOCIATION
AMERICAN RED CROSS
ANDY RODDICK FOUNDATION
BOB BEAMON ORGANIZATION
FOR YOUTH
BOCA RATON COMMUNITY HOSPITAL
CHRIS EVERT CHARITIES
CYSTIC FIBROSIS FOUNDATION
DONNA KLEIN JEWISH ACADEMY
FLORENCE FULLER CHILD
DEVELOPMENT CENTERS
FLORIDA PANTHERS FOUNDATION
THE HAVEN
JAFCO
JEWISH FEDERATION OF
SOUTH PALM BEACH COUNTY
MARCH OF DIMES
*Subject to change
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SIZE
W
L
8.375" x 10.875"
Actual Page Size/Trim
FULL PAGE
8.625" x 11.125"
Bleed
Please provide document as 8.375" x 10.875"
& add 1/8” bleed on all sides beyond page.
Please keep all type at least 1/4" from actual
page size/trim.
7.375" x
9.875"
2/3 Vertical
4.75"
x
9.75"
1/2 Vertical
3.50"
x
9.75"
1/2 Horizontal
7.25"
x
4.75"
1/3 Square
4.75"
x
4.75"
Non-Bleed
FRACTIONAL PAGE
quality
SPECIFICATIONS
SPECIFICATIONS
PRODUCTION
The Boca Raton Observer employs vendors using state-ofthe-art equipment and techniques to ensure the finest quality
production in accordance with the highest industry standards.
4
Electronic High Resolution PDF files with embedded fonts are the
preferred file format.
4
Native files must be Mac formatted, created in InDesign,
Photoshop or Quark Xpress.
4 Follow specific ad sizing as listed on this page. Allow for bleeds if
applicable. If ad needs to be resized by us, a production charge
will be assessed.
4 Disk must include all placed or nested images and fonts (Type 1
preferred), including all fonts used in Illustrator or FreeHand eps’s. If
fonts need to be sent via e-mail they must be stuffed. Please
advise if fonts are PC.
4 Hi-res
FULL PAGE TRIM SIZE
8.375" x 10.875"
Non-Bleed— 7.375" x 9.875"
Bleed—add .25" on all sides
1/2 VERTICAL
3.5" x 9.75"
images must be a minimum of 300 dpi at final size. You
cannot resample a file larger than its original size.
4 Images must be saved in TIFF or EPS format in CMYK.
4 Ads can be supplied on CD and MUST be accompanied by proof.
Ads can also be sent via e-mail. We cannot accept files larger
than 10 megs via e-mail. For large files we encourage the use of
yousendit.com, a free digital delivery service via the Internet. For
LIVE AREA
TRIM SIZE
BLEED
more information on yousendit, please visit yousendit.com.
WE CAN CREATE YOUR AD:
2/3 VERTICAL
4.75" x 9.75"
1/3 SQUARE
4.75" x 4.75"
We need your photo(s), descriptive copy, logo, address, Web site,
phone and fax number. Photos can be in the form of transparencies,
slides, prints or hi-res on disk. Logos must be provided as black and
white camera-ready art or hi-res on disk.
Send all production materials to
950 Peninsula Corp. Circle., Suite 1020, Boca Raton, FL 33487
or e-mail to: production@bocaratonobserver.com
1/2 HORIZONTAL
7.25" x 4.75"
COPYRIGHT © 2008 BY A&A PUBLISHING CORP. ALL RIGHTS RESERVED.
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MARKET
Conveniently located between Fort Lauderdale and Palm
Beach, Boca Raton ranks high as one of the most affluent
cities in the nation. Considered one of the most beautiful
and fastest-growing areas in the country, Boca Raton offers
residents and visitors an appealing spectrum of shopping,
dining, cultural, recreational and real estate choices.
With a total population of 120,200 spread across 97
square miles, Boca Raton boasts five miles of beach
frontage, 1,087 acres of parks and an average annual temperature of 74.7 degrees, consistently drawing newcomers
and visitors to the area. After West Palm Beach, Boca
Raton is the second-largest city in Palm Beach County.
The Boca Raton/West Palm Beach market boasts Florida’s
highest per capita personal income and ranks fifth-highest
in the nation. Available shopping per square foot, per
person is one of the highest in the country. Most international purveyors of luxury goods and services are represented in the Boca Raton area and value the location as
essential to their overall business success.
Source: U.S. Bureau of Economic Analysis
Selected Boca’s
Favorite Magazine
essential
official market
research survey
Chosen favorite magazine:
Favorite magazine chosen from five local titles
80
70
60
61%
50
40
30
18%
20
11%
10
0
Boca Raton
Observer
Boca
Magazine
Boca Life
8%
Palm Beach
Illustrated
3%
Simply
The Best
Loyal Readers:
Read four out 6of last four issues
57%
60
50
40
30
25%
B
20
20%
15%
7%
10
0
Boca Raton
Observer
Boca
Magazine
Boca Life
Palm Beach
Illustrated
Simply
The Best
Dedicated Readers:
Time spent reading each issue (median)
50
45min
40
30
30min
30min
30min
30min
Boca
Magazine
Boca Life
Palm Beach
Illustrated
Simply
The Best
B
20
10
0
Boca Raton
Observer
Enthusiastic Readers:
1 personal copy of each issue
Pass along their
“The Observer has been
by far our most successful
advertising medium”
200
167%
150
136%
135%
Boca
Magazine
Boca Life
145%
112%
100
B
50
0
Boca Raton
Observer
Source: Boca Raton Area Readership Preference Survey, May 2008, Litchfield Research
Palm Beach
Illustrated
Simply
The Best
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client
testimonials
Altier Jewelers, with the distinction of being the oldest established
jewelry store in Boca Raton, has used a variety of media to promote
business. Now run by a third generation owner, our family continues
to be very selective in making advertising choices. Our current advertising plan includes billboards and multiple pages in five local lifestyle
magazines. The Boca Raton Observer has generated more business for
us than the other media combined. We are tremendously pleased!
Cutler Altier, President
Altier Jewelers
The Boca Raton Observer is the perfect vehicle for me to reinforce
my client base. Although most of my clients come by way of referral
from both colleagues and patients, the magazine’s comprehensive
coverage focuses my message and has been instrumental in reaching
new as well as established clients.
The goal of advertising is the return on my investment. I have been
fortunate to have such a positive outcome from my advertising. The type
of patients and the pathology that have come into the office directly hits
my market. I would highly recommend The Observer to anyone who is
interested in expanding their business in southern Palm Beach County.
Dr. Jodi Schoenhaus
Cosmetic Foot, Ankle & Leg Vein Center
Our relationship with The Boca Raton Observer has been spectacular.
As one of the magazine’s very first advertisers, we have watched our
business grow right along with the magazine. They have helped us
to participate in the area’s most popular charity events and increase
our visibility in the community. Our Observer ads always work.
Gregory Fried, Owner
Gregory’s Fine Jewelry
Rafael C. Cabrera, M.D.
I was very reluctant to consider advertising as a viable vehicle for
my type of business, particularly magazines. I agreed to try The
Boca Raton Observer and I am amazed by the results. Not only do
I receive a measurable response to my ads, but also receive qualified
leads. Almost every response has been converted to a new client. I am
definitely a believer now!
We have been in business in Boca for over 35 years and fortunately
have built a very extensive clientele. However, when our ad appears
in The Boca Raton Observer, we usually get an immediate response,
often resulting in the acquisition of a new client. The Observer has
become an important contributing factor to our continuing success.
Bill Jacob, Owner
Reid Travel
R. Jo Kaufman
Citi Smith Barney
We have been advertising in The Boca Raton Observer for several
years now. In fact, as a leader in the automotive industry, we have a
large marketing effort and have advertised with several of the top
magazines in the area. It is important that we track our results and
I can truthfully say that the results from The Boca Raton Observer
far exceed most other publications.
Don Skuta, General Manager
Champion Audi/Porsche
© 03/2010
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2009/2010
event sponsorships
SEPTEMBER
30
FALL FASHION AND
ACCESSORIES PRESENTATION
Think Pink Rocks
Neiman Marcus Boca Raton
OCTOBER
7
BEAT CANCER AGAINST
ALL ODDS
Susan G. Komen’s Passionately
Pink for the Cure
New York Prime
7
ALENE TOO EVENT
WITH CELEBRITY
APPEARANCE
21
GO PINK BREAST CANCER
AWARENESS LUNCHEON
Boca Raton Community
Hospital
Boca Raton Resort & Club
30
SIXTH ANNUAL
HALLOWEEN FESTIVAL
The Reserve Shopping Center
NOVEMBER
6-8
CHRIS EVERT CHARITIES
2009 Chris Evert/Raymond
James Pro-Celebrity Tennis
Classic
Delray Beach Tennis Center
JANUARY
11
THIRD ANNUAL TENNIS
EXTRAVAGANZA
Donna Klein Jewish
Academy Booster Club
Broken Sound Club
25
MEN’S GOLF CLASSIC
Jewish Federation of
South Palm Beach County
Boca Rio Country Club
FEBRUARY
11
LION OF JUDAH LUNCHEON
Jewish Federation of
South Palm Beach County
The Polo Club of Boca Raton
Go Pink Challenge
Alene Too
7
CHRIS EVERT CHARITIES
2009 Chris Evert/Raymond
James Pro-Celebrity Tennis
Gala
Boca Raton Resort & Club
MARCH
14
SIGNATURE CHEFS &
WINE EXTRAVAGANZA
14
FLORIDA PANTHERS
FOUNDATION
Hockey-n-Heels
BankAtlantic Center
Hockey-n-Heels
BankAtlantic Center
13
ANNUAL BENEFIT BALL
DECEMBER
Donna Klein Jewish Academy
The Polo Club
March of Dimes
Boca Raton Resort & Club
15
REAL HOUSEWIVES
OF PALM BEACH
Jafco South Palm Beach
County Division
Woodfield Country Club
16
SIMON FASHION NOW
COCKTAIL RECEPTION AND
RUNWAY FASHION SHOW
Junior League of Boca Raton
Town Center at Boca Raton
17
SIMON FASHION NOW
FASHION SHOW AND
STYLE WARS
6
FLORIDA PANTHERS
FOUNDATION
4
WEE DREAM BALL
APRIL
Florence Fuller Child
Development Centers
Woodfield Country Club
23
MEN WITH CARING HEARTS
9
COMMUNITY-WIDE/METRO
LION OF JUDAH OUTREACH
Jewish Federation of South
Palm Beach County
TBD
Town Center at Boca Raton
Florence Fuller Child
Development Centers
Woodfield Country Club
25
BEN GURION SOCIETY EVENT
Jewish Federation of South
Palm Beach County
TBD
12 - 13
ANDY RODDICK
FOUNDATION
Ninth Annual Charity Weekend
The Polo Club and Boca
Pointe Country Club
© 03/2010
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client
relationships
Automotive
Fashion
Audi Coral Springs
Mercedes-Benz of Pompano
Porsche - Champion
Alene Too
Elie Tahari
Ermenegildo Zegna
Evelyn & Arthur
Infinity
Swimwear Collection
Trilogy
Children
Denny's Childrenswear
The Chuckle Patch
Dining
Benvenutos
Bistro Mio
Brooks
Capitol Grille
Chow
Cielo by Angela Hartnett
Hooters
Japango
Melting Pot
New York Prime
Oceans 234
The Grille on Congress
TooJay's Gourmet Deli
Truluck's
Uncle Julios
Villa Rosano
Wild Olives by Todd English
Zed451
Education
Bright Horizons
Donna Klein Jewish Academy
Lynn University
North Broward Preparatory
School
Entertainment
Florida Panthers
Fugazy Travel
Reid Travel
Seminole Hard Rock
Hotel & Casino
© 02/2010
Financial
and Legal
BankAtlantic
BNY Mellon Wealth
Management
Ellis, Ged & Bodden PA
Morgan Stanley Smith Barney
Summit Brokerage Services
Raymond James
Shapiro, Blasi, Wasserman
& Gora P.A.
UBS
Facilities
Abbey Delray
Boca Raton Community
Hospital
Cleveland Clinic
Johns Hopkins
Mae Volen Senior Center
West Boca Medical Center
Whitehall
Home
ABC Carpet
Brown's Interior Design
Caldwell Roofing
Casale Marble Imports
Distinctive Kitchens & Closets
Fantastic Windows
Heller Custom Furniture
Imago
Robb & Stucky
Glam Rock
Jaquet Droz
Patek Phillipe
Philip Stein
Piaget
Rebecca
Roger Dubuis
Retailers
Altier
David Stern Designing
Jewelers
Devotie
Diamonds by Eyal
East Coast Jewelry
Gregory's Fine Jewelry
Jewels In Time
King Jewelers
Levinson Jewelers
SIW Windows and Doors
Real Estate
Health & Beauty
Steinway Piano Gallery
Lang Realty
Elemis
Hair by Scott
O Salon
Platinum Spa
Salon Blu
Si Spa at Palm Beach Marriott
Studio Z
World Glass Imports
Royal Palm Properties
Healthcare
Providers
Rafael Cabrera, MD
Charles Medical Group
Cohen Laser and Vision Center
Friedman Psychology Group
Marta Rendon, MD
Jodi Schoenhaus, DPM
Laura Skellchock, MD
Jacob Steiger, MD
Shari Topper, MD
Spodak Dental Group
William DeMarchi, MD
Toll Brothers
Hotels & Resorts
Inn at Fox Hollow
Ritz-Carlton
Seagate Hotel
Seven Stars
Wyndham
Interior Design
Brown's Interior Design
Hirsch Architects
Susan Lachance Interior
Design
Shopping Malls
and Centers
Del Mar Village
Shopping Center
Regency Court
at Woodfield
Royal Palm Place
Simon Town Center
at Boca Raton
The Reserve
The Shoppes
at Village Pointe
Woolbright Development
Jewelry
Brands
Chanel
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950 PENINSULA CORP. CIRCLE ❘ SUITE 1020 ❘ BOCA RATON, FL 33487
P • 561.982.8960 ❘ F • 561.994.8509
WWW.BOCARATONOBSERVER.COM