ADVERTISING PRICELIST 2012/2013

Fluctuat nec mergitur
ANNO 1988
ADVERTISING PRICELIST
2012/2013
Bus in Sweden, Box 4147, 102 63 Stockholm. Phone: +46 (0) 8 53 33 02 03
Email: info@busspa.se, Website: www.busspa.se
TRAVEL BY EXPRESS BUS IS ON THE
INCREASE
The amount of travel undertaken in Sweden continues to
increase. People travel in order to go shopping, visit
restaurants and nightclubs, enjoy cultural activities and
visit Skansen, Astrid Lindgren’s World, the Ice Hotel in
Jukkasjärvi, Malmö Arena or some of the many other
fantastic attractions that Sweden has to offer. Express bus
is the obvious choice for travellers to all such destinations,
and the number of passengers is increasing all the time.
Travel by bus is a cheaper alternative than travel by train
and plane, you know that you can get to where you are going (bus stations are never closed down!), and it is also a
comfortable way to travel.
AFFLUENT GROUPS TRAVEL BY BUS
Groups with a high level of purchasing power choose to
travel by express bus. By capturing the attention of
passengers during the actual journey, you will increase the
likelihood that they will choose to visit your
particular business when they arrive at their destination.
Express bus has now become an obvious travel
alternative for high income earners.
3,000 SEK PER DAY
The part of Swedish tourism that is aimed at Swedish
travellers accounts for a turnover of around 150
billion SEK each year (Source: Swedish Tourism AB)
and provides employment for 160,000 persons annually.
Tourism is a major aspect of the development and vitality
of rural areas and parts of Sweden that don’t have
significant industry and manufacturing, just as it is also
very important for the larger cities and towns that are
attractive travel destinations and that function as vital
hubs throughout the country. Tourist consumption
accounts for a large part of the revenues for businesses in
the hospitality industry’s various sectors, such as
restaurants, hotels, shops, transport companies and
events companies (theatres, concert organisers and sporting events organisers among others), as well as for many
other businesses and organisations. A large
number of the persons that account for the figures in the
statistics travel to and from their various destinations by
bus. It might be interesting for you as an advertiser to
know that these travellers/consumers spend an average of
3,000 SEK per day during their travels.
Bus in Sweden, Box 4147, 102 63 Stockholm. Phone: +46 (0) 8 53 33 02 03
Email: info@busspa.se, Website: www.busspa.se
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BUS IN SWEDEN
If you travel by bus in Sweden then you almost certainly
read Bus in Sweden! We collaborate with 250 travel
agencies and bus companies that arrange domestic travel.
The magazine is placed in the seat pocket in front of the
passenger, clearly available to all travellers who choose to
travel by bus in Sweden. Many new customer groups are
now choosing the bus as their preferred means of travel.
The time when the only passengers on a bus were elderly
couples on outings for senior citizens is long gone.
These days, many younger people have discovered the
possibilities that travel by bus provides, and they readily
use the bus as a means of travelling to Sweden’s major
cities and towns in order to go shopping and to keep up
with the latest fashions and trends. Many people also
choose the bus as their means of transport when they are
visiting events of some kind. It could be musicals, sporting
events or concerts involving international artists.
ANNO 1988
Fluctuat nec mergitur
E • AUG–SEP
BUSS PÅ SVERIG
2012
Sh op pi
Patrik
Sjöberg
på andra sidan
Material by
30/1
13/3
23/4
4/6
13/8
21/9
29/10
3/12
• JUN–AUG
ANNO 1988
2012
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Jan Malmsjö
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En legendar talar
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Spelas 26 decembe
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skalv gör
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tacksam? Drama “Lill-Tarzan å jag” .
Kåt, glad och
m i nya boken
upp med sin barndo
Biljetter:
Helena af
Sandeberg
Sveriges
mes
om att festa t aktuella skådespe
lerska
över att varai New York, och
lyckan
mamma
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Shoppi
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SPOR
Svensk sc T & UTELIV
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Grillning
Barnteat
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Shakespe
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are läng
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teaterscenerst ut på Kullaberg
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KORSOR
MAGNU
Från Cam
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Fluctuat
BUSS PÅ
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SVERIGE
• MAJ–JUN
ANNO 1988
2012
Främling
OM CAR
OLA
TEMA
FESTIV
Pontus F
Format: 210 x 273 mm
First printed edition: 28 000
Audience: 1 000 000
Colours: 4+4
Paper: 150 gr Maxi Gloss, 80 gr GraphoCote web.
Binding: Folded, stapled
Order by
26/1
9/3
19/4
31/5
9/8
17/9
24/10
28/11
Fluctuat
sundet i år.
Riv
al
Höstsemestra
TECHNICAL SPECIFICATION
Issue
1
2
3
4
5
6
7
8
fa ri Lö
pn in
l!
Köpenhamn
PROVLÄS
BOKEN
RELEASE DATES 2012
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sa
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tts enda verklig
Svensk friidro
ten med Stefan
eppen, rivalite
rekorden, övergr
r idrotten.
nya livet utanfö
Holm och det
rithiof
EN STJÄRN
KRÖGARES
HISTORIA
AFGHA
NISTAN
AL
Värd at
aatt
läng ta hem t
till.
EN DIREKTR
APPORT
FRÅN FRO
NTEN
RELEASE DATES 2013
Release date
6/2
20/3
30/4
11/6
20/8
28/9
5/11
10/12
Issue
1
2
3
4
5
6
7
8
Order by
25/1
8/3
19/4
31/5
9/8
17/9
24/10
28/11
Bus in Sweden, Box 4147, 102 63 Stockholm. Phone: +46 (0) 8 53 33 02 03
Email: info@busspa.se, Website: www.busspa.se
Material by
30/1
13/3
23/4
4/6
13/8
20/9
29/10
3/12
Release date
6/2
20/3
30/4
11/6
20/8
27/9
5/11
10/12
ADVERT MATERIALS FOR PRINTING
SPREAD 420 x 273 mm + 5 mm bleed
FILE FORMAT
The file format for supplied advertisements should be PDF
optimised for printing with fonts and images embedded.
The size of the document should be in the same
dimensions as the advertising area booked.
Colour images and greyscale images should have a
resolution of 300 DPI. For monochrome images (vector
graphics) a resolution of 800 DPI applies. Attached
advertisements may only contain CMYK colours.
Black-and-white advertisements may only contain black,
white and the tonal values of black. Advertisements are
printed with the colour profile ISO Coated v2 300
PRICES
FULL PAGE
210 x 273 mm +
5 mm bleed
HALF PAGE
PORTRAIT
90x244 mm
HALF PAGE
LANDSCAPE
184 x 120 mm
1/4 PAGE
LANDSCAPE
184 x 58 mm
1/4 PAGE
PORTRAIT
90 x 120 mm
1/16 PAGE
90 x 58 mm
1/8 PAGE
90 x 58 mm
MAGAZINE
SPINE
6x60 mm
TRIANGLE
COVER
100x100 mm
+ 5 mm bleed
Spread: 49 795 SEK
Full page: 28 175 SEK
Half page Portrait: 18 285 SEK
Half page Landscape: 18 285 SEK
1/4 page Portrait: 11 189 SEK
1/4 page Landscape: 11 189 SEK
1/8 page: 5 715 SEK
1/16 page: 3 500 kr
Magazine spine: 7 000 kr
Triangle cover : 18 000 kr
Crossword puzzle: 40 000 kr
Other format: 20 % of the advertisement price
Requested Positioning
First spread, pages 2-3: 64 285 SEK
Second spread, pages 4-5: 57 845 SEK
Middle spread : 64 285 SEK
Page 2: 37 261 SEK
Back page: 40 940 SEK
Other requested positioning: 15 % of the
advertisement price
All prices are exclusive of VAT/advertising tax. Please
contact us for information about repeat discounts etc.
DELIVERY
.
Finished advertising materials are to be sent
to
material@busspa.se. Files larger than 8 Mb should be
uploaded to Bus in Sweden’s FTP. Please contact us for
the username and password.
Bus in Sweden accepts no responsibility for materials that do not comply with
the above-named specifications. The magazine’s responsibility in relation to
errors is limited to the amount of the highest advertisement cost.
No responsibility is accepted for damages or injury arising on account of
advertising materials that are not included in the magazine or on account
of materials whose inclusion is delayed or incorrect.
Bus in Sweden, Box 4147, 102 63 Stockholm. Phone: +46
Email: info@busspa.se, Website: www.busspa.se
Our terms of payment are 10 days from date of invoice (release date). In case of
late payment, Bus in Sweden reserves the right to charge the statutory payment
fee of 50 SEK as well as penalty interest in accordance with the
(0)reminder
8 53 33
02 03
Swedish Interest Act (“räntelagen”).
WE ARE ALL OVER SWEDEN
Bus in Sweden represents a meeting between the traveller and those who are already at the destination. We and our
advertisers want to provide you with the best possible stay during your travels. Thanks to our many business partners,
the magazine is available on buses and at travel agencies throughout the whole of Sweden.
Abramssons Buss AB
Adelsö Buss AB
AK Busstrafik AB
Anders Sundströms Buss AB
Andersson Buss i Ilsbo AB
Barbros Buss
Bergsbrunna Busstrafik AB
Björks Buss AB
BK Buss AB
MalmöBK Buss AB
Vetlanda Blåklintsbuss AB
Bollnäs Busstrafik AB
Bredbyns Åkeri AB
Brinks Buss & Taxi AB
Brunflo Buss AB
Brunssons resor
Brändströms Busstrafik AB
Bus4youBuss Charter i Norrort AB
Buss-Bengt AB
Busscentralen i Malmö AB
Svenska Buss
Bussåkarna Lestander AB
Carlssons Trafik
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Centrala Buss i Norrbotten AB
Ceris Resor AB
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Edlunds Trafik AB
EHNS Busstrafik AB
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Eks Buss
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Evalds Buss AB
Exodus resor
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Färgelanda Buss
Fårö Busstrafik
Förenade Bussar i Värmland AB-HK
Glado Buss
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Gällivare taxi AB
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Hellströms Busstrafik
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Håbo BussHällestábuss AB
Härjedalingen HB
Interbuss-Malmö-Stockholm
Ivar Svensson Trafik AB
Jan Wallners Buss i Gävle AB
Jarex resor AB
Jensen – Buss i Särna – Malung AB
Julita Buss AB
Junior & Company i Stockholm AB
Jörlanda Buss AB
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Kindsresor
Knivsta Buss
Lapplandspilen
Larssons Busstrafik i Främmestad AB
Lasses Resor
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Lindbergs Bussar AB
Lindkvist Busstrafik AB
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Lysekils Busstrafik
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Marsfjällen Express
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MK Bussresor AB
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Perssons Resor
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Rolls Buss
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Sjöman Buss
Min Resebyrå AB
Skalls Buss & Taxi
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SP-Buss
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Söne Resor
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TH Arnesson Trafik AB
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Tjörnarps Buss
Tomas Buss
Tony’s Busstrafik
Trestads Buss
Tuna Trafik AB
Tysklinds Buss
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Wallners Buss
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Vasselhyttans Taxi & Buss
Veddige Buss & Transport AB
Wehlins Taxi & Busstrafik AB
Weidermans Buss
Vilhelmina Taxi
VL-trafik
VS-Perssons Bussar
Vårgårda Buss
Vänerbuss
Vänersborgs Linjetrafik AB
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Åkerlunds Busstrafik AB
Åkraberg Resor
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Östra Ryds Bil & Busstrafik AB