Finish What You Started

Finish
What You
Started
Exclusive U.S. Distributor of
Nidek Lens Finishing Equipment
Get with the IN Crowd
INcrease Profits with IN-Office Finishing from Santinelli International
A practice should no longer overlook the huge potential income
generated from In-Office Finishing.
Choosing finishing equipment may be one of the most significant
business decisions you will make. It’s important to know that while
there are several options available, not all lens edgers are created
equal. Invest in your practice with the long-term value, quality and
reliability that only Santinelli lens finishing equipment can deliver.
OUR MOST POPULAR LENS EDGING SYSTEMS
ME II
LEX “D” II
LEX II
LE I
Me 1200 &
Ice 1000 Blocker
Lex 1000, LexDrill &
Ice 900 Blocker
Lex 1000 &
ICE mini+ Blocker
Le 1000 (S) &
Ce9 Blocker
Satisfaction Starts
with the Perfect Finish
You meticulously examine your patients with the
highest technology exam and refracting equipment.
You dispense the finest selection of eyewear
reflecting the quality of our practice. You invest in
marketing your practice and services.
But are you finishing what you started?
In-Office Finishing (IOF) completes your overall
practice proposition. Maintain the integrity of your
exam through the delivery by dispensing eyewear
with the industry’s highest-rated equipment.
Complete satisfaction for you and your patients –
from start to finish.
WHAT SANTINELLI
INTERNATIONAL OFFERS
FLargest Lens Finishing Equipment
Selection
FComprehensive, Professional Installation & Training
FIn-Office Finishing Boot Camp
FABO & COPE Approved In-Office
Finishing CE Course
FNationwide Sales & Service Team
of Professionals
FInnovative Technical Support Including
Website “Live Chat” Service & Video FAQ’s
Why Choose Santinelli International?
• Family Owned & Managed for Nearly 40 Years
FGreatest Equipment Resale Value
• 20-Year Partnership with NIDEK Japan
• Consistently Ranked Market Share Leader*
• 2009 & 2010 EyeVote Award Winner for
“Best Optical Equipment Company”
• 2010 VCPN “Products of the Decade” Winner
• 2010 SILMO d’Or Award Winner
• Consistently Rated #1 in Equipment
Quality & Service*
* Vision Council Survey Reports
READERS’
CHOICE
2010
Optical Equipment Brand: Finishing
More Profitable Than Ever
Most independent eye care practitioners find that In-Office Finishing (IOF)
is a proven profit center and delivers:
• Enhanced patient service and a competitive advantage
• Control of the process, eliminating lab delays and quality issues
• Increased exam-to-dispensing “capture” ratio
• Shorter job turn-around time, resulting in increased patient satisfaction
• Practice growth via positive word-of-mouth and referrals
• Additional cash flow and profits in your pocket
The New VSP® Vision Care
In-Office Finishing Program
Don’t miss out on this exciting, “game-changing” opportunity
to finish lenses for VSP patients in your office and increase
your practice’s profits! (Program now available nationwide.)
To learn more, visit VSPOnline at eyefinity.com and select
In-Office Finishing from the Programs menu.
VSP is a registered trademark
of Vision Service Plan.
More Jobs, More Revenue, More Profit
An example of the economics of controlling your delivery, quality and profitability…
Lab Savings From In-Office Finishing (Based on 10 Total Jobs Per Day)
1
2
3
4
Daily Number of Private Jobs (60%)
Average Savings Per Edging Job (incl. Lab lens markup and shipping)
Daily Lab Savings (Line 1 x Line 2)
Monthly Private/IOF Savings (Line 3 x 22 days)
6
$20
$120
$2,640
Net Revenue from VSP IOF(1)
5
6
7
Daily Number of VSP Jobs (40%)
Estimated Average Net Revenue Per Edging Job
Daily Net Revenue (Line 5 x Line 6)
4
$18
$72
8
Monthly Net Revenue (Line 7 x 22 days)
$1,584
Cost Of Lens Edging System
9
(2)
Monthly Finance Payment
$585
Your In-Office Finishing Profit
10 Combined Monthly IOF Savings/Income (Line 4 + Line 8)
11 Monthly Finance Payment (From Line 9)
12 Monthly Profit (Line 10 - Line 11)
$4,224
($585)
$3,639
TOTAL ANNUAL IOF PROFIT
$43,668
(1)
(2)
Actual reimbursements, savings and profitability may vary depending on total volume, VSP/Private work ratio and lens types.
Based on Vision One Credit Union 3.99% APR** 5-Year Financing of $32,000
More with Click Mode & Chemistrie Sunlenses
Add On Additional Annual Profits of $21,000 or More
With our Click Mode software, you can further improve your bottom line
by creating customized, magnetic Chemistrie™ Sunlenses. These polarized
sunlenses have a self-aligning fit for virtually any frame on your board.
Santinelli edgers are the most popular edger used by retailers
in the production of Chemistrie™ Sunlenses. With your
purchase of the Retail Success Kit, you’ll receive:
•
•
•
•
•
•
Lens Edger Click Mode Software
Starter Kit
Attractive P-O-P Display
Special Assembly Tool Kit
On-site Manufacturer Training
Manufacturer Certification
To learn more about how Santinelli International can
boost your practice’s bottom line, contact us at
800.644.3343 or sales@santinelli.com.
Thank you!
But Don’t Just Take Our Word For It...
Don Teig, O.D., F.A.A.O., Ridgefield Family Eyecare
We have nothing but praise for the quality of Santinelli
equipment. Our goal was to provide our patients with
outstanding products and service in a timely manner.
We were also very aware of the potential for cost savings
that we could derive from in-office edging. This decision
was a “slam dunk.” We are happy, our patients are
happy and our “bottom line” is ecstatic!
Hilde White, Barry Huse
O.D. and Associates, P.S.
With the new VSP IOF
program, patients are getting
their glasses quicker which
makes them happier and more
likely to refer other patients
which in turn, makes us more
money!! I really have no idea
how anyone cannot find this
option more convenient and
money saving for their practice.
It is so very worth it!
Neil B. Gailmard, O.D., M.B.A.,
F.A.A.O.; Gailmard Eye Center;
President, Gailmard Consulting
I am extremely pleased with our
Santinelli equipment and with the
customer service we have received.
The best edger I’ve ever owned in
my 25 years of edging. I’m passing
the word along to my colleagues.
Sam Morgenstern, F.N.A.O., F.O.A.A., The Optical Shoppe
To best serve our patients, in-house edging is a must. And it
saves me both time and money. Doing the lab work in-office,
we are saving a ton of money. THANK GOD for the new edgers
from Santinelli. Their edgers make the most complicated
shapes and RX’s as easy to cut as my mom’s apple pie.
Sharon Branigan, Branigan Optical
My Santinelli edgers kept my business afloat during
some turbulent times. The edgers didn’t just make
lenses, they made me money. I cannot understand
how any optical business can maintain profit margins
without in-house edging. It’s like not having a
computer or a phone.
John L. Schachet, O.D., Eyecare Consultants, Vision Source
I have been very pleased with the new Santinelli edger. With
the new VSP In-Office Finishing program, we are now edging
many jobs that we were routinely sending out for private
pay patients and have been very pleased with the results.
The increase in technology with our new edger shows in our
office’s finishing capability.
Christopher J. Hey, O.D., Highlands EyeCare
We hadn’t been finishing our own lenses,
but with the changes in VSP’s program
allowing in-office edging, we decided it would
be an advantage to us. Patient satisfaction
is higher when we can return finished
eyeglasses more quickly. It makes us more
competitive with the corporate locations
that offer eyeglasses in an hour.
Leonilo Torio, O.D.,
South City Optometry
The easy addition of our Santinelli
edger under the VSP IOF program
is giving us the opportunity to
expand our practice. The edger does
not take up much room at all and
maintenance is very minimal…
technical support is very quick.
The staff has found it really easy
to use and the financial impact
has been nothing but positive.