Business - Octara.com
Transcription
Business - Octara.com
Endorsed by The Business Continuity Institute, UK www.thebci.org Karachi: Tuesday, 14th November 2006, Marriott Hotel Platinum Sponsor Gold Sponsors Supported by Silver Sponsors Event Manager Training Conferences Events Publications Disaster can strike any business, anywhere, any time. However, less than a third of all organizations have comprehensive disaster recovery plans. An effective disaster recovery plan is essential for mission critical operational functions and support services including IT and telecom services. New corporate governance and compliance regulations require risk assessment and expect continuity plans. Financial legislation requires protection of assets by prudent planning; insurers are increasingly demanding contingency plans - and may reduce or decline payment if plans are not in place; auditors are increasingly insisting on disaster recovery plans as well. The Business Continuity Management Conference features highly relevant case studies to be conducted by the industry's top practitioners. The aim of the conference is to assist organizations to prepare themselves to survive a catastrophe. The conference will feature wining strategies and successful tactics for establishing successful business continuity initiatives for continuous business growth & sustainability. • Share cutting edge insights from the industry's key players Real world case studies and speeches from leading professionals will give you an insight of the threats, businesses are facing and you will share the ideas, which can revamp this situation. • Know your neighbours If you don't know who is operating in the industry, you are way behind the gurus. It is always observed that the relationship, one develops, in this kind of conferences are not only long lasting but they also open up new horizons for the professionals to enhance their knowledge and experience by the discussions that take place throughout the conference. So don't miss out this unique opportunity to upgrade yourself. • Make your processes efficient and effective This summit will equip you with the right tools, modern strategies and new technologies which will bring radical changes to your enterprise risk management and will make your business efficient and your controls effective. The Business Continuity Institute (BCI) was established in 1994 to enable members to obtain guidance and support from fellow business continuity practitioners. The BCI has over 2000 members in 50+ countries. The wider role of the BCI is to promote the highest standard of professional competence and commercial ethics in the provision and maintenance of business continuity planning and services. This conference would particularly benefit organizations engaged in: Banking & Finance Telecommunications Manufacturing Oil & Gas Information Technology Petrochemical & Chemical Aviation Government Agencies Energy Pharmaceuticals Relevant decision makers such as CEOs, MDs, Directors, GMs, VPs, Division Heads, Senior Managers and other senior executives from: Business Continuity Disaster Recovery Crisis Management Information Technology IT Security Risk Management Audit Safety & Health Operations of businesses that have data center disaster go out of business in 5 years. of businesses that have a catastrophic event go out of business in 2 years. of companies were affected by loss of key people. of companies suffered loss of IT services. of companies suffered negative publicity as a result of a continuity issue. of companies were affected by flood or high wind damage. of companies suffered from supply chain disruption. System failure is the most common cause of catastrophic event. In the event of fire, 44% of the businesses fail to reopen and 33% of these fail to survive beyond 3 years. Source: Business Continuity Institute, UK. Welcome Note Ghazali A Wasti, BCI Representative in Pakistan. BCM - A regulator perspective Shamshad Akhtar, Governor, State Bank of Pakistan. BS25999-1 Code of Practice for BCM Ian Clark, Member Board - BCI UK ROI of Business Continuity Management Aamir Niazi, Director, BOC Pakistan Ltd. Business Continuity of IT Enabled Services Jorge Sebastiao, CEO, E-Security Gulf, Bahrain Operational Risk & BCM Horst Simon, Group Risk Management, Emirates Bank International Other Speakers and Panelists This conference aims at enhancing the capability of an organization to respond to the instances where normally the businesses cease to operate or requires time to bring it self back into operations. There are a number of instances where only a small income generating unit ceases to operate because of lack of control or absence of a safeguard. This reduces the income stream of the business and if the situation persists, it may not only effect the core financial side of the business but also penetrate into and damage the nonfinancial side of the organization and the reputational loss can never be recovered. As repeat business is often the back bone of every business, a reputational loss reduces this demand and the income stream falls below par. If the organization does not take preventive measures to avoid recurrence of the same weakness, it loses out on vital customer loyalty and sustainable market presence. Dr. Shamshad Akhtar is the Governor of the State Bank of Pakistan and the first woman to be named to the post. She brings with her an extensive experience in policy-making, regulatory and legal issues of the banking sector. She has been involved in the restructuring process of banks in South East Asian economies and has interfaced regularly with the Bank of International Settlement on Basel Standards. Ian is the business continuity management specialist consultant within the EDS Asia Pacific Business Continuity Management organization. In this capacity he acts a subject matter expert (SME) in all aspects of BCM. Ian brings over 30 years of business and leadership expertise. Ian was elected as a member of the Business Continuity Institute in 1996 and elevated to a Fellow of the Institute in 1999. Since then he was appointed as the country representative for the BCI in New Zealand and was elected to the Board of Directors of the Institute in 2002 and to a seat on the Executive committee of the Institute in 2004. As part of his duties within the BCI he is the incumbent Chair of the Standards and Compliance Committee. With over nineteen years of Information Systems experience and six years of security experience, Sebastiao brings experience, creativity, structure and innovation to the E-Business Computing. As CEO at E-Security Gulf Group; he architects business focused security solutions. Previously associated with Computer Associates Middle East and Computer Associates Canada, he implemented leading enterprise management, security management and several mission critical applications. Sebastiao also authored a Consumer Credit and Information book titled " LA Face Cachee du Credit". Horst Simon is currently Head of Operational Risk, Group Risk Management at Emirates Bank Group, based in Dubai, United Arab Emirates. He has been in commercial banking for more than 25 years and held previous positions with Barclays Bank plc, Africa and Middle East Regional Head-Office and with the Standard Bank Group of South-Africa Ltd. He has spoken internationally on a number of operational risk topics, including; people risk, electronic banking risk and disaster recovery planning. He has also facilitated Operational Risk training workshops for banks in Africa. With twenty five years of business leadership experience in the USA, Japan and Pakistan with full P&L responsibilities, Aamir's professional diversity includes general management, strategic planning, corporate governance and human resources in Fortune 500 companies. These include FMC Corporation, Sumitomo Heavy Industries and The BOC Group. He is currently a Director of BOC Pakistan Limited, with positions in other leading organizations as well. His Experience includes building businesses around pro-active Risk Management and its direct linkage to business continuity. Registration Form Please register the following: Delegate Details Name: Designation: Registration & Payment Options 1 E-mail or Fax your nomination(s) to: E-mail: bcm@octara.com, Fax: 021-4546639 2 3 4 5 Organization Details For further details: Rizwan Ahmed Khan Faraz Siddiqi Contact Person : : 0300-8275351 0333-3795694 Company Name Address Registration Note Participation will be confirmed subject to receipt of payment. Refunds are not allowed, however substitutes may attend, provided you inform us in writing at least 3 working days in advance. In the event of unforeseen circumstances, Organizers reserve the right to cancel the event. City Country Telephone Fax E-mail Payment: Rs. By: Cheque Date: per participant Continued Overleaf Official Couriers Draft Pay order #: Signed: Official Airline Technology Partner Sponsor Co-Sponsor Lead Sponsor In Collaboration With Host & Organizer The Media and Marketing Event of the Year Media & Marketing FESTIVAL Conference - Workshops - Exhibition 3rd, 4th and 5th September 2007 Pearl Continental Hotel, Karachi - Pakistan Star Conference Keynotes Hilmy Cader Global CEO, MTI Consulting Worldwide, Bahrain Event Highlights Asad ur Rehman Global Communications Director, Unilever, UK 6 Powerful Conference Sessions Thought Provoking Keynotes, Presentations and Panel Discussions 20 International Expert Speakers and Panelists 3 International Workshops by Marketing Guru Ian Ruskin Brown; Google Inc.; and Cisco Systems 1st Exhibition of Marketing Services Providers Cutting Edge Insights of the Media & Marketing Industry Innumerable Opportunities of Networking International Case Studies in Marketing Hamad Malik Director Marketing and Corporate Communications, LG Electronics MENA Chris Kinsville-Heyne Global Media and Public Relations Consultant Special and Exclusive Session Dr. Madan Kataria Founder, Laughter Yoga, India www.mediamarketingfestival.com Logistics Partner Official Carrier International Media Partner Website Partner Partners Media Partners Message for Media and Marketing Festival by Mr. Mohd. Ali Durrani Honourable Minister for Information and Broadcast Islamic Republic of Pakistan It is indeed a great pleasure to welcome distinguished and prominent national and international speakers and consultants who are gathered for the mega Media & Marketing Festival organized by Octara (Pvt) Ltd. It is certainly the first of its kind to be ever held in the country aimed at promoting and reviewing the marketing profession and provide guidance to the businesses operating in the industry. In the current age amid the high competition among businesses to capture the market share, only the enterprise with innovative techniques and effective marketing knowledge can influence customers. The festival is rightly aimed at identifying those tools and guide businesses with the ways and techniques to present their products and services in an effective way to extract the best out of the industry. The government created opportunities to transform the face of media in Pakistan and has provided numerous avenues to organizations to reach the widest possible audiences in all parts of the world. The Media & Marketing Festival is thus timely and relevant for the Pakistani market. With this, I wish the organizers all the success for their future events and hope the Media & Marketing Festival will be a regular feature on the regional level. Word from the host Dear Media and Marketing Professionals, Intense competition on the international level, virtually unlimited choices for consumers, glut of advertisements and promotions on all media! What can you do make your products and services stand out from the rest? This dilemma faced by our marketers forms the heart and sole of Pakistanís first Media & Marketing Festival to be held in Karachi from the 3rd to the 5th of September 2007. A mega international conference with some of the leading names in the media and marketing industry, 3 international master class workshops by Marketing Guru Ian Ruskin Brown, Google Inc. and Cisco Systems and an exhibition of Marketing Services Providers are part of this festival. The event is aimed at providing marketers with new avenues of reaching target audiences through conventional and new media and extending insights and best practices in marketing from expert professionals from Europe, Middle East, South Asia and of course Pakistan. This is our first attempt in this direction and we hope to bring you a bigger Media & Marketing Festival next year and in the years to come to celebrate the booming media and marketing industry of Pakistan. . We here at Octara take it as our responsibility to ensure a constant stream of international knowledge sharing for all professional and personal development spheres for the benefit of the Pakistani corporate, government and NGO sectors and we look forward to your support in helping us bring in the experts of all fields to Pakistan. Sincerely, Lead Sponsor Converge Technologies is a mobile content delivery innovator, offering out of the box marketing platforms which are based on novel telecommunication solutions catering to the unique characteristics of the Pakistani market. Using the advantage of communication technology, Converge can offer companies with customized solutions, catering to their corporate or brand objectives. Converge has launched some of the biggest entertainment brands such as Citigold Lux Style Awards 2007, IIFA Awards 2007, ITCN Asia 2007 and Spiderman 3 in Pakistani telecom space. Its products enable the development of revenue-generating mobile portals and downloadable applications for advertising, media, sports, complaints and entertainment clients, including industry-first experiences for music, film, and television clients. Seamless content management and delivery capabilities through a visually powerful, intuitive interface, subscription and billing functionality, content management, automated image and video formatting as well as advanced user management are part of Converge’s range of services. With robust growth in the tele-denesity, broader market coverage and declining tariffs, Converge can reach anyone who owns a mobile phone. www.converget.com MMF Exhibition 3rd and 4th September 2007 Pearl Continental Hotel, Karachi The main highlight of the event would be the media and marketing exhibition which would showcase vendors, suppliers, media channels and equipment and service providers in a colorful display of exhibition stalls. The exhibition would target over 2000 marketing professionals from leading advertisers and corporates who would visit the exhibition and interact with service providers. This exhibition would enable service providers, vendors and marketing channels to get a oneto-one interaction with their leading prospective customers and showcase their products and service for a first hand display for marketers. Potential Exhibitors The exhibition would be most beneficial for: • Television Channels • FM Radio Channels • Advertising Agencies • Design Houses • Production Houses • PR Agencies • Printers • Corporate Gifts and Giveaways Vendors • Flex Printing Houses • Hotels and Event Venue Providers • Alternate Marketing and New Media • Web Designers and Online Marketing Companies • Marketing Research Companies • Call Centers • Outdoor Advertising Agencies • Other related service providers • Unbelievable networking, business development, and showcasing opportunities • One-to-one meetings and presentation opportunities with the top marketers and companies of the country • Access to the greatest database of marketers for future business development Benefits to Marketers • The best vendors, ad agencies, design houses, marketing services providers, media organizations and new media providers under one roof • Discover innumerable options to present your products and services for targeted audiences • Learn what your competition is doing and study new avenues to compete for market leadership Benefits to Exhibitors • The biggest gathering of Marketing and Brand Managers under one roof Selected Stalls Available Book a place for your business at the MMF exhibition today and get exposure to around 2,000 individuals that comprise the movers and shakers of the marketing industry For stall booking contact: Akbar Aqil 021-4541353, 0302-8221024, Akbar.aqil@octara.com Tanvir Hussain Cell : 0300-8266595, 0321-8256795 MMF Conference 3rd September 2007, Pearl Continental Hotel, Karachi Key Issues This landmark international gathering of industry experts will dwell on the relevant and important issues of: • Mega Brand Trends • Engaging Diversified Media • Brand Identity Switch • Importance of PR in marketing spend • Interactive Marketing • New Media Environment • Power of Media • Confronting the Clutter - TV and Press • Best Practices in Media Buying • Laughter Yoga Conference Speakers and Panelists Who Must Attend Dr. Arif Ahmed CEOs, Directors, Managers and Professionals engaged in Marketing, Communications, Brand Management, Media Content Development and related services from Javed Jabbar Chairman, Citizens Media Commission, Pakistan Ruediger Koppelmann Director Marketing, Procter & Gamble, Pakistan Mir Ibrahim Rehman CEO, Geo TV, Pakistan Duraid Qureshi CEO, Hum TV, Pakistan EVP - Head of E-Commerce, UBL, Pakistan • Manufacturing Industry • FMCGs • Service Industry • Electronic and Print Media • Advertising and Creative Agencies • Media Buying Houses • Marketing Consultancies And all associated sectors Badar Khushnood Star Conference Keynotes Shakeel Khokar Hilmy Cader Global CEO, MTI Consulting Worldwide, Bahrain Hilmy Cader is recognized as one of the best globalmarketing and business strategy consultants. He has worked on management, consulting, training and speaking assignments in 42 countries. MTI is working with the TDAP to reform Pakistan’s export strategy, structure and processes. Chris Kinsville-Heyne Global Media and Public Relations Consultant Country Consultant Pakistan, Google Inc. Syed Fakhir Jamil CEO, Converge Technologies, Pakistan Dr. Irfan Ahmed Director, Yahoo Ad Sales, UAE Michael Hansen Director Products and Pricing, Telenor, Pakistan CEO, Ogilvy, Pakistan Sohail Ansar MD, Group M, Pakistan Salman Danish Naseer CEO, Media Logic Pakistan Adil Ahmed Sales and Marketing Director, The Symmetry, Pakistan Chris Kinsville-Heyne has worked for over 17 years as a media trainer with over 20 years in public relations. Besides corporate accounts, he has trained Government, NATO and UN Spokespeople including Prime Ministers. Salman Abedin Hamad Malik Usman Javaid Director Creativity, Contract Advertising, Pakistan Director Marketing and Corporate Communications, LG Electronics, MENA Strategic Media Manager, Nestle Pakistan Hamad currently spearheads LG’s marketing and corporate communications department and leads a Marcom network that spans 78 countries in Middle East & Africa region. And others Dr. Madan Kataria Founder President, Laughter Yoga Clubs, India Moderators and Discussion Hosts Known as the Merry Medicine Man, Dr. Kataria leads a network of over 50,000 Laughter Clubs across the globe. He has been featured on Oprah Winfery Show, CNN, BBC, National Geographic and numerous international forums. Rabia Garib Neeraj Roy Sidra Iqbal Managing Director and CEO, Hungama Mobile, India Neeraj heads, Hungama Mobile, owners of the two biggest entertainment portals in South Asia, Hungama.com and IndiaFM.com. Neeraj is on the Board of the Mobile Entertainment Forum. Asad ur Rehman Global Communication Planning Director, Unilever, UK Asad globally leads the Communication Planning discipline for Unilever’s deodorants and haircare business. He adds harmony and value to these brands across the world. Qazi Fakhir Jamil Chief Executive Officer, Converge Technologies, Pakistan The driving force, Fakhir is responsible for running the company and setting its direction. He has extensive experience in management positions in the technolofy and telecom sectors. Editor-in-Chief, Netexpress and Media Consultant to the Pakistani IT Industry CEO, Enteract and Celebrity Public Speaker and TV talk show host Syed Akhtar Mahmud CEO, Brand Image Hassan B. Rizwan Trainer & Consultant, Octara * Some speakers may not be confirmed at the time of going to print MMF Workshops Innovative Product Development Strategies (B2B and B2C) 4th September 2007 Pearl Continental Hotel - Karachi By Ian Ruskin Brown, Principal, Ruskin Brown Associates, UK Author, International Marketing Trainer and Consultant, Member of the Chartered Institute of Marketing, Fellow of the Institute of Sales and Marketing Management, Member of the British Institute of Management. Ian Ruskin Brown is a Principal of Ruskin Brown Associates, an independent marketing consultancy set up in 1983 in the UK. This consultancy continually brings him into contact with a wide range of marketing situations in United Kingdom, United States of America, Asia and Europe. Over the last 35 years he has gained a wide range and dept of experience in marketing and in Strategic Management. Course Content The need to innovate in any market spelled out: Product Portfolio analysis, 3 The power of the Mckinsey Grid, 3 The ‘R’ Matrix introduced, 3 Succession Planning for Products, e.g.:• Replacement products • Augmentation1 • Potential New • Contingency2 • ‘Fighter Brands’ Appraising the Options for growth:• Ansoff revisited, • Product Enhancement? • Line extension? • Product Positioning & Pricing (inc.landscape Grid) • Invigorate, re-vamp the current range etc. 3 The implications of the Product Life Cycle, 3 The 3 different types of innovation:Continuous Innovation, Discontinuous Innovation, Dynamic Discontinuous Innovation.. 3 What these are and the implications Ian’s business career has a strong bias towards marketing management in the operational field and planning functions working for companies globally. In Pakistan he has trained participants from UBL, Ufone, Mobilink, Habib Bank, PSO, BASF, Dalda Foods, Tapal Tea, CDC and other organizations. Course Overview All products, be they ‘goods’ or ‘services’ or a combination of the two have a finite commercial life. Whereas in the days of our grandparents a product’s life cycle would be measured in several decades, today few products can be expected to last more than five, let alone ten years, this particularly applies in consumer markets, and especially in the IT sphere. Hence the need for a constant stream of new product ideas to feed the need for product innovation. In today’s markets especially, our motto must be ‘innovate or die’. This one day session will examine and explain the critical tools of Product Innovation, Development, and Commercialisation, required by today’s businesses just to stay alive. Participants would be required to fill in a pre-workshop questionaire. Who Must Attend CEOs, Directors, Department Heads, Managers and Professionals involved in product development, branding, marketing and related functions from manufacturing and service industries. Best selling books by Ian Ruskin Brown for your business. Generating Potential new Products ideas (for Goods and/or Services): How many ideas does your business require each year? Sources of ideas - from:• Marketing Research (Qualitative & Quantitative), and continuous data e.g. MIS, CIS the how’s, why’s & wherefores, • Problem Analysis (if appropriate), i.e. Gap Analysis (want vs. got) • Creative Techniques - examining the relevant teachings of Edward de Bono, Tony Buzan, Simon Majaro etc. Screening the ideas: Learning, and possibility analysis The Interim screening and why The 10 critical factors behind NPD success Analysis of the financial model for reality checking Capital budgeting The probable attrition rate of ideas to realisation Using Marketing research (mainly Qualitative) at the start and the end of this process The how’s and why’s of so doing Test marketing: The why’s and wherefores The downside of Test marketing Practical Internet Marketing 5th September 2007 with Pearl Continental Hotel - Karachi By Badar Khushnood, Country Consultant Pakistan, Google Inc. Badar specializes in B2B & B2C online strategy development, internet & email marketing and brand management with experience in developing and implementing: business strategies, project plans, and negotiating formal business relationships. He also has extensive experience of working in multi-cultural, multi-stake-holder and public-private-donor partnership business models. His strengths include a strong ability with relevant experience to interact with stakeholders, customers and suppliers; capabilities of recruiting, managing and working as a team of professional employees, skills at advanced ICTs (Information & Communication Technologies) related project management & solutions consulting, in-depth local business & industry knowledge and experience in Pakistan. Course Overview A full day session to provide a toolkit of online marketing to companies who would like to harness the power of the internet to promote their products and services to the widest possible audience at the lowest costs. The session would explore various tools and applications for marketers made available by Google, Pakistan’s most visited web portal, in a detailed overview. 3 3 3 3 3 3 3 3 3 Workshop Benefits 3 3 3 3 3 3 Internet Marketing with Google AdWords (Part 1) Make your web presence effective Increase traffic on your website Identify your target market Reach your customers at the lowest cost Benefit from unexplored Google Tools Track your success on the net Workshop Contents Google Overview Google Apps for your Domain (GAfyD) • Product Offering • BYOD - How SMEs/Corporate Can Benefit? • Deployment Scenarios & Backup Options • Live Demonstration + Case Study 3 3 3 3 3 3 The Vanishing Mass Market Why Online & Why Google? Behind Google Distribution Preference How to Reach Your Customers Learning the Basic Definitions Learning the Account Structure Identify Campaign Objectives & Success Metrics Identify Target Market & Language (Live online) Creating a Campaign (Live online) Keyword Research (Live online) • Trends & Zeitgeist • Keyword Tool • Negative Keywords Keyword & Site Targeting (Live online) Traffic Estimator (Live online) Google Auction Model Moments of Relevance Internet Marketing with Google AdWords (Part 2) 3 Sweet Spot 3 Trial Coupons 3 GAP Qualification • Benefits of GAP • GAP Requirements 3 Case Study Online Presence 3 Degree of Stickiness • Stages of Online Presence • A Sample Website Audit 3 Communicate, Show & Share • Blogger, Orkut & Groups • Picasa & Picasa Web • Calendar & Docs • Earth & Sketchup • Video & Youtube 3 Webmaster Resources • Sitemaps Accountability 3 Track Your Success with Reports (Live online) 3 Analytics (Live online) All participants qualify for a complimentary US$ 25/- Trial voucher from Google Inc. (Conditions Apply) Who Must Attend All managers, executives and professionals involved in marketing and branding who would like their products and services to gain maximum visibility to the widest audience at the lowest cost by harnessing new technologies and the power of the internet. Participants are encouraged to bring their laptop systems with them this session W o r k s h o p Technologies for Media By Cisco Systems Pakistan 3rd September 2007 Pearl Continental Hotel, Karachi An exclusive half day session for IT professionals engaged in the Media Industry. By Invitation Only. Please register for invitations. FAX BACK - FAX BACK - FAX BACK - FAX BACK - FAX BACK The Media and Marketing Event of the Year Media & Marketing 3rd, 4th and 5th September 2007 FESTIVAL Pearl Continental Hotel, Karachi - Pakistan Conference - Workshops - Exhibition Registration Fee To Register Conference 3rd Sept Workshop Ian Ruskin 4th Sept Workshop Google 5th Sept 1- 3 Participants Rs. 7,500/- per participant 4 + Participants Rs. 6,500/- per participant Rs. 11,500/- per participant Rs. 5,500/- per participant Phone Octara 021-4534261, 021-4341353 0300 8275351 / 0302 8221024 Fax For Group Discounts on 4+ participants, please contact Rizwan Ahmed Khan (0300-8275351) 021-4520708, 021-4546639 E-mail register@octara.com Gold Pass Silver Pass Bronze Pass Conferance + Ian Ruskin + Google 3rd + 4th + 5th September Conferance + Ian Ruskin 3rd + 4th September Conferance + Google 3rd + 5th September Rs. 20,500/- Rs. 15,500/- Rs. 10,500/- You Save Rs. 4000/- You Save Rs. 3,500/- You Save Rs. 2,500/- Post Rizwan Ahmed Khan Octara Private Limited 2/E-37, Block 6, P.E.C.H.S., Karachi-75400 Participant(s) Details Name Registration for (Please Tick One) Designation 1. Gold Pass Silver Pass Bronze Pass Conf. Ian Ruskin Google 2. Gold Pass Silver Pass Bronze Pass Conf. Ian Ruskin Google 3. Gold Pass Silver Pass Bronze Pass Conf. Ian Ruskin Google 4. Gold Pass Silver Pass Bronze Pass Conf. Ian Ruskin Google 5. Gold Pass Silver Pass Bronze Pass Conf. Ian Ruskin Google Organization Details Contact Person Company Name Address City Telephone Fax E-mail Copies may be made for additional participants Send Crossed Cheques in favour of Octara Private Limited to Rizwan Ahmed Khan Octara Private Limited 2/E-37, Block 6, P.E.C.H.S., Karachi - 75400, Pakistan. Tel: +92-21-4534261 For Any Other Information Contact Octara Private Limited Tel: 021-4534261 / 4541353 Fax: 021-4520708, E-mail: info@octara.com Web: www.mediamarketingfestival.com Registration Note Your participation will be confirmed subject to receipt of payment. Refunds are not allowed, however substitutes may attend, provided you inform us in writing at least 5 working days in advance. Gold, Silver, and Bronze passes are non transferable and only the person nominated may atted. In the event of unforeseen circumstances, Octara reserves the right to postpone, amend or cancel the event. Karachi: 5th April 2007, Marriott Hotel Training Conferences Events Publications Timing: 09:00 am to 05:00 pm Presents The An engaging one-day presentation to give you and your team winning sales techniques Bob's By and h Back e’s no t alon e CSP, CMT, Consummate Speaker of the Year 2000, International Platinum Speaker since 1999, Author and Recognized International Sales Guru Featuring Farhad Karamally, CEO Navitus Discover how you can ALSO exceed your sales targets year after year! Official Carrier Partner Logistics Partner Partners Technology Partner Book your seat today Tel: +92-21-4534261, Cell: 0300-8275351 Fax: +92-21-4520708 E-mail: register@octara.com www.octara.com The Sales Success Seminar Karachi: 5th April 2007, Marriott Hotel Bob Urichuck, CSP, CMT, Consummate Speaker of the Farhad Karamally, Year 2000, International Platinum Speaker since 1999, Author and Recognized International Sales Guru CEO Navitus Bob Urichuck is internationally recognized for his work in the areas of motivation, leadership, sales and team skills, and specifically for his "12 Disciplines" approach to personal leadership and his "ABC, 123 Sales Results System"--a non-traditional sales process. He is a successful entrepreneur, motivational speaker, sales trainer, salesman and coach. Over the past 25 years, Bob's experience has taken him from door-todoor to executive boardroom sales, from product to franchise development, from small business to some of the world's leading corporations, and from Canada to international destinations, including Singapore, Dubai and Pakistan. Bob is a Certified Master Trainer (CMT) and Certified Sales Professional (CSP) who also trains and certifies others through the Canadian Professional Sales Association. Recognized as a "Consummate Speaker" by Sharing Ideas News Magazine and a "Platinum Speaker" by Meeting Professionals International, Bob is an accredited member of the Canadian Association of Professional Speakers and the founding president of the Ottawa Chapter of that organization. A frequent radio and television guest and a contributor to publications worldwide, Bob is the author of Online for Life: The 12 Disciplines to Living Your Dreams and Up Your Bottom Line: Featuring the ABC, 123 Sales Results System. • Dissatisfied with your sales results? • Wasting too much time on nonproductive activities? • Making too many bids and proposals that don't turn into sales? • Experiencing difficulties closing the sale? • Experiencing sales cycles that take too long? • Missing out on the margins & profits that you need & want? • Lacking a structured sales system? • Wanting to be more confident, self-motivated and self-driven? If you answered yes to any of the above, THI S IS F O U! O Y R It is a clear cut case of being professional and following a non-traditional, yet proven sales results system. Doing the opposite of what you may have been trained to do that is, if you want to be different from most sales people out there. The difference will be to get your customers to buy rather than you having to sell to them. You need a system to help establish rapport and trust, to communicate effectively and to develop and maintain lasting relationships. Farhad Karamally is the CEO of Navitus. He has extensive national & international experience. His unique ability to relate with people from diverse backgrounds & occupations is his core strength. It has made him prominent amongst the management practitioners in Pakistan. Farhad is a leading inspirational speaker and change 'artist' specializing in unleashing human genius through Leadership, Creativity & Change Management. experiences "Farhad is perhaps the most spontaneous trainer I have ever met. He connects with the teams immediately & creates a very open & conducive learning atmosphere". Nael Ahmed, Country Head, Reckitt Benckiser Sri Lanka "Learning is Fun & You Proved It!" Ed Scannel (author of 15 books including 'Games Trainers Play') "Excellent! New Ideas! Clear orator, kept up the interest throughout the day. Established clear understanding of the topics" Air Arabia "Despite the challenge of having to speak to an audience coming from diverse cultures and businesses, Bob's candor and knowledge of sales made rapport and learning easy" Reed Elsevier (S) PTE. LTD. Singapore "Bob stimulated and revolutionized the thinking of the team towers sales" Standard Chartered Bank, Middle East and South Asia "Bob's presentation was brilliant. He brought in plenty of energy that boosted our spirits both as a team and as individuals" Reuters Gulf "Bob's sales training for our sales and marketing team has made a difference in the way they carry out their functions" Sheraton Towers, Singapore The ABC's and 123's of the Sales Results System Seminar Section A. The Bull's Eye Attitude Selling from the Inside - Out The world market is heating up. Competitors are appearing out of nowhere and expectations are high, especially from the top. In today's market both the business owner and seasoned professional salesperson have to be producing at their absolute best to stay up with the industry leaders. With this in mind, Bob Urichuck has created The Sales Success Seminar which features his ABC, 123 Model, a sales results system designed to help business people develop all the above characteristics and skills. Bob and his team have an internationally proven track record in providing the results that businesses are demanding. Bringing you a Double Whammy this exclusive workshop features the acclaimed Sales Guru from Pakistan, Farhad Karamally, in a team up with Bob to give a practical view of Bob's teaching in the Pakistani environment and facilitating the discussions throughout the day. Section B. Bull's Eye Behavior Targeting Your Sales Effort Why you come to work What do you expect to achieve at work? Targeting your sales efforts Section C. Bull's Eye Competencies - Hitting, Penetrating and Staying on Target Building Relationships Qualifying Opportunities Prescribing Solutions Seminar Benefits After attending this seminar, participants and their organizations would find themselves Aware of their target market Setting S.M.A.R.T. Goals Satisfied with their sales results Prioritizing, Retaining, Developing and Regaining their customers Effectively materializing sales from bids and proposals Easily closing sales and deals Attaining the margins and profits that they need and want Establishing a structured sales system Going about work with a positive outlook • • • • • • • • BRING Business people today have to be pro-active, highly energetic, entrepreneurial, self-driven and really concerned about efficiency. He or she needs to be honest, sensitive, a master problem solver and above all, a personal marketing genius with a win/win philosophy. You - The Bull's Eye Attitude Your Bull's Eye Attitude Towards your Organization Your Bull's Eye Attitude Towards your Market National Sales Managers Business Development Managers Customer Relationship Managers Regional Sales Managers Sales Team Leaders Marketing Professionals Sales Professionals Customer Service Professionals and all those who come in direct contact with customers be it from Industrial or Service industries and selling on the retail or corporate level The Sales Success Seminar In-house! Please contact Muhammad Arif at marif@octara.com or call at 0300-8275091 for further details Book Today! Sales Success Seminar Contents Turn over for fee & registration details The The World Revolves Around Sales. Buyers Are Everywhere. What Are You Doing To Help Them Buy? Relationship Building Atti tud e Motiva ti on Targets Pre tio a t n se Rapport Building n Ma king Listening Decis io ns ion Acc Questioning etent R t n u o Buying Motivators Bob Urichuck with The Sales Success Seminar Registration & Payment Options E-mail or Fax your nomination(s) to: E-mail: register@octara.com Fax: 021-4520708 Send us your: Name, Designation, Organization, mailing address, phones, fax and e-mail Send your cheque in favour of “Octara Private Limited” to: Rizwan Ahmed Khan Octara Private Limited 2/E-37, Block-6, P.E.C.H.S., Karachi. Tel: 021-4534261, 021-4548428 Cell: 0300-8275351 Registration Note Participation will be confirmed subject to receipt of payment. Cancellations at least 10 working days prior to the course will be refunded in full. If a booking is cancelled 10 to 7 working days before a course, a Cancellation Fee of 25% of the course fee is payable. For cancellations made within 7 working days, no refunds can be given. Cancellations must be confirmed by letter, fax or email. Substitutions may be made at any time. Notwithstanding the above, delegates may transfer to another course to be run within 12 months Octara Private Limited is an independent enterprise and a Business Information Management company of Training Conferences Events Publications t h e Tr a n z u m G r o u p specializing in Corporate/Management Training & Workshops, Seminars & Conferences, Event Management, Publications and Public Relations. Octara has to its credit events such as the landmark 10th Management Convention of Management Association of Pakistan, the 10th General Meeting of the Asia Pacific CSD Group, the Asia Pacific Telecommunity International Symposium, Valuing the People Factor Conference, Excellence Award Ceremonies of CFAAP, ITU World Telecom Day Conference, first international OHSE Conference, and numerous workshops and seminars with world-class speakers in Dubai, Karachi, Lahore and Islamabad. In the UAE, Octara has partnered with organizations like Etisalat Academy for international and regional events. As a strategic partner to Leading Minds, Octara marketed in Pakistan the 2005 & 2006 edition of the annual event "Leaders in Dubai". Octara manages TCS Private Limited's acclaimed flagship publication CONNECT, SHV Energy Pakistan's newsletter AATISH and other designing and publication requirements of clients. Octara is about YOU, so help us help you find and nurture your inner strengths and realize your business ambitions today. Octara thanks its valued clients, sponsors and patrons In the event of unforeseen circumstances, Octara reserves the right to cancel or postpone the event. Management Association of Pakistan To receive this flyer by e-mail drop us a line at info@octara.com To view reports on our past training workshops and events logon to www.octara.com FERGUSON ASSOCIATES (PVT) LTD Program Fee (Per participant) Rs. 9,500 /Includes course material, Octara certificate, lunch, refreshments & business networking Avail a Group Discount of 10 percent on total investment on registering 3 or more participants from one organization IDEAS Management Consultants ASSOCIATION P A K I S T A N Octara Private Limited is a company of alongside the flagship company , Travel & Tours and other concerns offering logistics, visa drop box services, air and sea freight, warehousing and gift delivery services. Sales Success Seminar Register Online www.octara.com Training Conferences Events Publications Tel: +92-21-4534261, +92-21-4536315, Cell: 0300-8275351, Fax: 021-4520708, 021-4546639, E-mail: register@octara.com Taking Sales Professionals to the Next Level CSP, Consummate Speaker of the Year, Motivational Speaker of the Year, Ronald Reagan Gold Medalist 2004 & Pearson Prentice Hall author of 12 books Michael A. Podolinsky CSP (Certifed Speaking Professional) is a Passionate Sales Professional. He has helped sales people SELL more and his clients prosper and grow effective sales teams. His specialized knowledge is sought out over 6 continents in 29 countries. More than 11 million people worldwide have benefited from his inspiring message! As a former advertising account executive, award winning sales rep for the world's largest printer, he is an experienced sales pro. He also sold for America's largest telephone interconnect company so in sales, he speaks from experience. Michael is the Pearson Prentice Hall author of 12 books including ‘Marketing Masters’, ‘Mining For Gold TM ’ and 10 other works, including: Go For Your Goals!, Winning At Work, Smart Leadership, E-mail and Voicemail Tools, From Stress To Success, The Great Persuaders and The Great Communicators as well and produced a 44 minute motivational video called "Montai Magic... The Professional's Secret Weapon!" and over 500 journal articles for Successful Selling magazine, Life Insurance Selling, Today's Manager, Meetings & Conventions magazine, Training Magazine and others. Michael’s sales background and being on straight commission for 27 years enables him to teach real world sales, not theory. He has sold both in relationship selling modes and hard sales (cold-calling) for high ticket electronic telephone systems. Michael will teach you and your sales people rock solid sales techniques they can implement immediately upon leaving the program as well as time tested time management techniques to help them sell so much more in the long run. The motivational aspect will help them out of slumps and give them an immediate jab in the arm to go out and start selling more NOW! He knows and lives the sales process as well as underdstands the professsion of speaking to persuade an audience. “He will hammer home the 2 step approach and how to deal with objections and close your sales” 600 + Clients Include 3M, Nokia, Citigroup, Maybank, Tyco, JVC, Toshiba, Philips, BP, Shell, GSK, IBM, Mobil, Pepsi/Frito-Lay, Seagate, Caterpillar Asia, Prudential, Arab-Malaysian Life Assurance, Young Presidents Organization, Singapore Airlines, Holiday Inn, Hyatt Hotel, National Semiconductor, United Nations, etc. What Participants Say About Michael "Entertaining and inspirational, you really DID double our productivity and triple our effectiveness!" IBM “Our employees rated you a 10” Southern California Gas "The most dynamic, impressive, knowledgeable, remarkable, magnificent trainer... YOU!” Thai Airways “Fresh, inspired, avant- garde.” 3M “Even after a heavy buffet lunch, there was no chance for a ‘nap’ or ‘shut eye’ as you kept us on our feet with mind boggling team building exercises. We were psyched and pumped up, asking for more” AAR International “Michael really customized his program to our sales team, helping us make more sales. He’s a great trainer” BAX Global Pvt Ltd. Program Objective: Learn how to take the essential skills of today's sales professional to the next level and Sell MORE and to Sell SMARTER. Included in this fast paced program are the secrets of how to prospect more effectively, how to get more referrals using NLP and other scientific tools, getting better testimonial letters, how to sell the value of your product at higher prices, how to stop "selling" and start "partnering", how to build relationships, how to stop leaving money on the table, how to master objections, how to close more sales and how to close them FASTER. You can literally DOUBLE what you are selling now and learn how to keep yourself motivated to move to the next level in sales. Michael was also an Award Winning Salesman for the world’s largest printer 11th August 2008, Sheraton Hotel & Towers, Karachi Program Content: • Precall planning • Software and your notebook computer... the essential tools for any sales pro today • The #1 CHALLENGE for sales people & how to handle it • Ways to gain more prospects • 3 Keys to effective negotiation and how to control them • The Art & Science of how to prospect more effectively • Attracting bees to your nectar: How to get people to come to you without you going out to find them • First Contact: How to make a great first impression using NLP and good old fashioned sales skills • Two step appointment / sales approach to gaining more accounts and more business (This is not new, but surprising how many sales people have it wrong-do you?) • Sales letters that SIZZLE! (Hot new ways to make sales letters, e-mails and cover letters that sell) • Stay in touch with prospects in CREATIVE ways and within a tight budget • Remember what your business has that no other business can offer! • Building rapport & asking the RIGHT questions at the RIGHT time • Learn "Podolinsky's Master Sales Presentation Skills" • How to get more referrals using NLP and other scientific tools • How to get FANTASTIC testimonial letters and then how to use them • The how and why you want to stop "selling" and start "partnering" • Turning the Tables... 5 ways to overcoming Objections • 5 ways to close more sales and close them FASTER • Where to find your motivation when in a slump • Sales Motivation! How to keep it running high! Who Should Attend: Sales professionals from most business to business sales situations and business people who sell high ticket items to consumers. BRING In-house Sell More, Sell Smarter These workshops can be customized to suit specific needs of your organization at significant savings! Please contact Muhammad Arif at marif@octara.com or call at 0300-8275091 for more details Book Today! To Avail the Limited Time Offer & Be Included in the Speaker Special Event, Turn Back for Details S e l l M o r e , Program Fee (Per Participant) S e l l S m a r t e r 1-4 nominees US$ 199/*Please Note - Program fee can be paid in Pakistani Rupees as per the current coversion rate Includes course material, Octara certificate, lunch, refreshments & business networking 10% Group Discount on 5-9 nominees Networking Lunch & Coffee Break This seminar will give an opportunity to business professionals to network with their peer groups with diverse industry backgrounds during the coffee and lunch breaks. Limited Time Offer! (15% Discount) Reserved Seating Area (15% Group Discount on 10+ nominees) This is an open seated seminar. However, if you book a group of 10 or more, you will have the privilege to be seated in the front section of the seminar hall. This seating is limited and is allocated on a first come first serve basis. Speaker Special Events (20% Discount) Speaker Special Events (20% Group Discount on 15+ nominees) This is a rare opportunity to meet face to face with Michael Podolinsky, group bookings of 15 or more delegates can enjoy the privilege of ‘private’ time with Mr. Podolinsky, to chat informally and exchange ideas over coffee or lunch. Registration & Payment Options E-mail or Fax your nomination(s) to: E-mail: register@octara.com octara@gmail.com Fax: 021-4520708, 021-4546639 Send us your: Name, Designation, Organization, mailing address, phones, fax and e-mail Send your cheque in favour of “Octara Private Limited” to: Muhammad Imran Anwer Octara Private Limited 2/E-37, Block-6, P.E.C.H.S., Karachi. Tel: 021-4534261, 021-4536315, Cell: 0321-2670041 Logistics Partner Official Carrier To view reports on our past training workshops and events logon to www.octara.com Registration Note Participation will be confirmed subject to receipt of payment. Octara Cancellation Policy Our Cancellation Policy is activated as soon as an invoice is received by the client. Due to any reason if the client is not able to attend the workshop/conference, they may inform Octara Sales/Finance department in writing within 48hours of the receipt of the invoice. In case of no intimation from your organization we reserve the right to claim the invoiced amount. Cancellations made at least 10 working days prior to the course will be refunded in full. If a booking is cancelled 10 to 7 working days before a course, a Cancellation Fee of 25% of the course fee is payable. For cancellations made within 7 working days, no refunds can be given. Cancellations must be confirmed by letter, fax or email. Substitutions may be made at any time. Notwithstanding the above, delegates may transfer to another course to be run within 12 months. Partners Technology Partner Strategic Partner This one-day event will feature: Stimulating panel discussions Hands-on advice to write powerful resumes Opportunity to meet with business leaders Useful insight on job interviews Insight on starting a successful business Personal and career development tips Provocative talks about the latest career trends Discover untapped job opportunities Sponsor Hosted by Networking Partners Knowledge Partners Media Partners Register Online www.octara.com Tel: +92-21-4534261, +92-21-4536315, Cell: 0300-8275351, Fax: 021-4520708, E-mail: register@octara.com, octara@gmail.com Octara is a firm believer in the immense potential of our youth given direction and the right opening. In keeping with our tradition of introducing new dimensions to the corporate learning culture in Pakistan, we are proud to announce Careers 2.0, the first and most comprehensive event of its kind. It’s a premier conference on all aspects of career development that is sure to change the way YOU approach your career! This conference is all about learning the skills that make you stand out in the crowd and place you at the forefront of the list of potential candidates. In today’s highly competitive market, many a times talent is wasted due to the lack of guidance in areas like acquiring interviewing skills that impress or the ability to showcase skills effectively in a resume. Graduates facing failure often lose heart and do not realize the multitude of untapped opportunities out there. Careers 2.0 aims to address these issues by changing mindsets, challenging stereotypical job descriptions and bringing to light the undiscovered career potential of offbeat functions and industries. It highlights the need to plan out your career and thus launch yourself effectively in the job market! P r o g r a m A g e n d a 09:45 Welcome Address 01:50 Lunch and Prayer Break 10:00 A visionary’s take on Youth and Careers in Pakistan 02:50 Energizer *Asad Umar, Chief Executive Officer, Engro Chemicals Introducing the fun element to career development Saad Haroon, Creator, BlackFish & SHARK 10:30 Stand Out in the Crowd 15 ideas to make sure your resume receives the attention it deserves tips on filling out online applications Tanvir Haque, Former Head, MBA & Graduate Recruitment, SCB 11:00 Tea Break 03:20 Untapped Career Opportunities Become pioneers of emerging industries and carve out careers in lucrative off-beat functions Moderated by: Salman Abedin 04:00 Tea Break 11:30 Get Noticed - Be Heard Interactive presentation with tips on giving job interviews --- - live questions with participants and practical tips for impressive response Rahila Narejo, CEO, Narejo Human Resources 04:30 Self Assessment for Career Guidance Learn to use career assessment tools effectively to gauge how you measure up to benchmarks and recognize areas for improvement Saleem Qureshi, President & COO, HireLabs 12:00 Staying Productive during the Job Hunt A high energy session on the alternatives to warming the couch at home while hunting for work. We teach you how to release hidden creativity using yoga, meditation, mind mapping, speed reading and stay connected using social networking 05:00 Leadership through Community Engagement Explore diverse community engagement initiatives and leverage your experience to propel your career Nadeem Baig, Director HR, EMAAR Malls Group, UAE 12:40 Down but not Defeated Failures as stepping stones to success Salman Abedin, Director Strategic Planning, Starcrest 01:10 The Start-up Tips A discussion revolving around the opportunities for self employment and entrepreneurship, common challenges all start-ups face, mistakes to watch out for and success tips to make your first $ $ Moderated by: Hassan B. Rizwan, CEO, Prymus Technologies, Consultant and Facilitator, Octara “The most difficult part of getting to the top of the ladder is getting through the crowd at the bottom.” Arch Ward Syed Mustafa Kamal *Asad Umar City Nazim, Karachi Chief Executive Officer, Engro Chemicals This is a rare opportunity of a special 25 minutes session with business leaders. Register* to enjoy the privilege of a private small group meeting with a speaker of your choice. Rahila Narejo CEO, Narejo Human Resources Tanvir Haque Former Head, MBA & Graduate Recruitment (global) at SCB *Registration on first come first serve basis. Only 10 participants per speaker will be registered Adnan Asdar CEO, Multinet Pakistan (Pvt) Ltd. Amin Rammal CEO, DiGi Space Experience a new, innovative way of rediscovering personal strengths and assessing aptitude using Sabeen Mahmud Director, PeaceNiche Complimentary trial offered by HireLabs to Careers 2.0 participants Nadeem Baig Director HR, EMAAR Malls Group, UAE Aun Rahman Director, Acumen Fund Pakistan Career Sense is a revolutionary career assessment tool Salman Abedin that generates customized tests based on career choice Director Strategic Planning, Starcrest and gives a complete assessment of the user’s strengths and weaknesses and suitability for the chosen career. Badar Khushnood Country Manager, Google *Ghias Khan Careers 2.0 is a one-stop solution to all career related problems and the most effective way to ready yourself to make an entry into the corporate world with special emphasis on how to strategically launch your career! CEO, Inbox Business Technologies Azra Maqsood Deputy Director, SZABIST Saad Haroon Students, graduates, interns, fresh hires and management trainees who believe in self-empowerment and want to create an impact at their workplaces Must Attend. Hassan B. Rizwan Creator, BlackFish & SHARK CEO, Prymus Technologies Saleem Qureshi Note: Unique Opportunity for HR professionals who are responsible for career development initiatives at their respective organizations Rose-marie Fernandez Head of HR, Aman Foundation *Invited President & COO, HireLabs The Student-Corporate Junction The interAkt Forum is conceived on the belief that a knowledge-sharing and networking platform needs to be established that connects the student community to the corporate sector. interAkt aims to create a setting where you can learn from the experience of your peers, hear industry leaders along with international & local speakers who share their views on a variety of topics and talk about issues that concern you. This interactive forum will hold regular events throughout the year in an open and candid environment. We will raise pertinent issues, trigger ideas, introduce new practices and bring about a convergence of ideas in our youth and corporate executives. We will help them enhance their education, advance their careers, and build their networks. *Participants of Careers 2.0 will be offered membership as Pioneers of F Registration & Payment Options Send your name, designation, organization, mailing address and phone to: E-mail Fax : register@octara.com : octara@gmail.com : 021-4520708, 021-4546639 Deposit the fee in any branch of Standard Chartered Bank Account Title Account No Bank Branch : : : : Octara Private Limited 01-3870952-01 Standard Chartered Bank Main Branch, I.I. Chundrigar Road, Karachi Send a pay order in favor of “Octara Private Limited” Remember to e-mail or fax a copy of the deposit slip/ bank receipt as soon as you make the payment Muhammad Imran Anwer Octara Private Limited 2/E-37, Block-6, P.E.C.H.S., Karachi. Tel: 021-4534261, 021-4536315 Cell: 0321-2670041 o u n d i n g P a r t n e r interAkt s Registration Note Participation will be confirmed subject to receipt of payment Octara Cancellation Policy Our Cancellation Policy is activated as soon as an invoice/ payment is received. Due to any reason if the participant is not able to attend the conference, they may inform Octara Sales/Finance department in writing . In case of no intimation we reserve the right to claim the invoiced amount. For cancellations made within 7 working days, no refunds can be given. Cancellations must be confirmed by letter, fax or email. Substitutions may be made at any time. per student participant per corporate participant Avail 1 free registration on every 4 registrations! To receive this flyer by e-mail drop us a line at info@octara.com Note: Only one discount offer is applicable at any given time Marie-Josée Primeau Managing Partner, Bionest, ME, Vice Chairman, Canadian Business Council, Dubai & Northern Emirates Katrina A Prentice Author, Speaker and Strategist, UK Zaufyshan Haseeb Managing Partner Intek Solutions, UAE 3rd April 2009, Marriott Hotel, Karachi 7 Excellent Reasons to Attend this Forum 1. Discover practical strategies to deal with the hottest challenges you are facing 2. Discover how Emotional Intelligence (EI) can help you at work – it’s not just for managers! 3. Create a positive impact at work to influence and achieve results 4. Explore guidelines of Personal Branding and Professionalism 5. Learn the latest Travel Tools to make executive travel plans easy and effective 6. Perfecting the tasks at the Executive Office with basic Project Management tools 7. Add to your expertise with the achievements from a success story of an experienced Executive Secretary Ken Marshall Sales Manager Etihad Airways, Pakistan Shireen Naqvi Chief Executive Officer School of Leadership, Senior Associate Navitus, Pakistan By Zaufyshan Haseeb, UAE 4th April 2009, Marriott Hotel, Karachi 7th April 2009, Pearl Continental Hotel, Lahore Rose-marie Fernandez Head of HR, Aman Foundation, Pakistan Hassan B. Rizwan Chief Executive Officer Prymus Technologies, Consultant and Facilitator, Octara, Pakistan Exclusive TV Media Partner Logistics Partner Achieve Professional Excellence to Meet Challenges at Work Professional Excellence in today’s technology-driven organizations requires efficient and flexible responses from Executive Secretaries, PAs and Office Managers with a skilled human focus. This one-day Conference of Octara is intended to provide participants with the latest information relevant to their roles and highlight effective practices that will assist them in building successful careers with professionalism enabling them to keep up with the fast-paced business world their bosses operate in. Welcome address 09.15 Keynote Presentation: Step into Your Full Power • Discover your personal leadership qualities to fulfill your mission. • Step out of your comfort zone to achieve your goals. • Align your leadership with your best practices. • Get ready to sweat and run the extra mile. 14.00 Marie-Josée Primeau, Managing Partner, Bionest, ME, Vice Chairman Canadian Business Council, Dubai and Northern Emirates 10.05 Using Emotional Intelligence to Manage Conflict, Difficult People and Situations • Using Emotional Intelligence (EI) in conflict prevention and management – ‘Know Yourself.’ • Managing work related and personal relations using EI – ‘Choose Yourself.’ • Make an impact and take ownership of difficult situations – ‘Give Yourself.’ *Katrina A Prentice, Author, Speaker and Strategist, UK 14.45 Zaufyshan Haseeb, Managing Partner, Intek Solutions, UAE 10.45 Networking Break and Refreshments 11.00 Personal Branding and Professionalism • Developing confidence from knowing what makes you distinct. • Perspectives, perceptions and image that constitute branding. • Exploring professionalism & ways of enhancing it. • Barriers to professionalism. Planning Business Travel: Travel Tools to Make Your Planning Easier • Managing travel plans & developing the itinerary. • Sourcing the best bargains. • Using external travel consultants – how to choose the best one for your needs. 15.15 Networking Break and Refreshments 15.30 You and Your Boss – Working Together In this highly informative Panel discussion, you will have an opportunity to experience effective practices and ideas on how you can develop a comprehensive understanding with your boss and produce best results in today’s challenging business environment. Possible topics include: • Agree how you can best work together. • Add real value to your boss’s life. • Communicate openly and directly. 16.30 Success Story - Achievements and Accomplishments at Work! • A highly inspirational talk by a seasoned Corporate Executive regarding the achievements and proven successful experiences adding a boost to his/her respective professional career. The Conference will culminate at this exciting session which will keep your memories refreshed and give you valuable insights as precious takeaways from the event. 17:00 Closing Ken Marshall, Sales Manager, Etihad Airways 12.20 Positive Impact in the Workplace: How to Create it, Maintain it and Use it! • How do YOU stand out from the crowd? • What impact do YOU create at your workplace? • Pick up powerful tools from this presentation that will help you maximize your personal impact within your organization. Rose-marie Fernandez, Head of HR, Aman Foundation 13:00 Lunch Perfecting the Tasks at the Executive Office with Project Management Tools • What is Project Management? • The keys and tools to project success. • The end of the project – what did you learn and how can you make sure it’s remembered for next time? Hassan B. Rizwan, CEO, Prymus Technologies, Pakistan Consultant and Facilitator, Octara Shireen Naqvi, CEO, School of Leadership 11.40 Preparing for Managerial Responsibility • Clarify your role and responsibilities with management and co-workers. • Degree of delegation, scope and decision making. • Delegating tasks to others. • How to establish credibility as an influential member of the management team? • Handling of a working team. • Maximizing each other’s talents, skills and strengths. *To be confirmed 09.00 Maximize your potential as the “Power behind the Throne” 4th April 2009, Marriott Hotel, Karachi I 7th April 2009, Pearl Continental Hotel, Lahore Course Facilitator Course Outline Zaufyshan Haseeb, UAE The role of the Executive Secretary Zaufyshan, a gold medalist in M.Sc.Behavioral Psychology and an extremely empathetic person, is dedicated to facilitate people in improving their lives. Zaufyshan had the opportunity of experiencing education in a diverse culture in Singapore, where she studied the method of "Imparting Education Without Stress" in young formative years. She has extensive practical experience of the corporate world. Her prime areas are Stress Management, Strengthening Women in Management, Communication, Cross Cultural Trainings, Integrity, Self Development and Organizational Behavior. As per her belief, people sometimes limit their own progress by building barriers and self-defeating prophecies and she enjoys assisting them to successfully overcome them. Her greatest strengths are in understanding the needs of participants and helping them to achieve their objectives. This workshop will equip your Secretary with the latest computing and managerial skills and hence assist in increasing your productivity, yet further. What delegates have said about Zaufyshan’s previous courses: "I consider such exercises very effective. The environment & the ambience created by Haseeb & Zaufyshan were great. It allowed all the participants to be very candid, open & provided everybody with a platform to be on equal footing (leave the organization levels back at the office)." General Manager, Alserkal Group, Dubai, UAE "She used internal jargons very fluently. We never got the feeling that we are sitting in an alien environment and discussing just theories. I believe that there should be a series of such sessions which will not only help us to get the true picture of our objectives but also will provide the motivation and skill to transfer the same into our team mates." Plant Manager, OLNG, Oman Key functions of your role Mapping and defining your role within the organization Expand your administrative management skills to enhance your upward mobility Effective presentation skills Scheduling busy work loads Organizational planning for yourself and your boss Developing a workable and flexible prioritization strategy Handling work pressures with confidence Helping your boss to achieve their targets Communicating for Results Recognizing the different communication styles Overcoming the common obstacles to effective communication Problem-solving and decision making The five-step time management plan The dynamics of business and professional etiquette Raising your personal profile and visibility Managing Work Time management Managing stress Goal setting Prioritizing: the S.M.A.R.T. way to set goals Maximize and manage meetings Assisting your boss in making the right decision Managing Conflict Dealing with difficult situations - people and emotions Finding an appropriate conflict management style Ensuring that you get your point across clearly and effectively Who Should Attend • Executive Secretaries • Executive / Personal Assistants • Executive Support Professionals • Office Executives • • • • • Office Managers/Assistants Office Professionals Professional Assistants Receptionists Secretaries Zaufyshan has trained participants from: "It was really valuable and provided me time to ponder over the skills that I lack to break the success barrier." General Manager, Mobilink, Pakistan "Each and every minute spent and each and every word delivered by the trainer was worth assimilating." Sales Manager, Medical Publications, Greece Bring In-house! This workshop can be customized to suit specific needs of your organization at significant savings! Please contact Muhammad Arif at marif@octara.com or call at 0300-8275091 for more details Forum Rs. Post-Forum Workshop Rs. Two-Day Discount Package Rs. Sponsoring this event provides a great opportunity to promote your company’s corporate image, products and services as well as creating greater market awareness. To find out more about the sponsorship details please contact: Rizwan Ahmed Khan / Zain Alam Shamsi Tel: +92-21-4534261, +92-21-4536315, Cell: 0300-8275351 Fax: 021-4520708, E-mail: register@octara.com octara@gmail.com Registration & Payment Options E-mail or Fax your nomination(s) to: E-mail : register@octara.com : octara@gmail.com Fax : 021-4520708, 021-4546639 Send us your: Name, Designation, Organization, mailing address, phone(s), fax and e-mail Send your cheque in favor of “Octara Private Limited” to: Muhammad Imran Anwer Octara Private Limited 2/E-37, Block-6, P.E.C.H.S., Karachi. Tel: 021-4534261, 021-4536315, Cell: 0321-2670041 To receive this flyer by e-mail drop us a line at info@octara.com Adding value to the spirit of enterprise Octara Private Limited is an independent enterprise and a Business Information Management company of the Tranzum Group specializing in Corporate/Management Training & Workshops, Seminars & Conferences, Event Management, Publications and Public Relations. Octara has to its credit events such as the landmark 10th Management Convention MAP, the 10th General Meeting of the Asia Pacific CSD Group, Valuing the People Factor Conference, The Media & Marketing Festival just to name a few and numerous workshops and seminars with worldclass speakers in Dubai, Karachi, Lahore and Islamabad. To view reports on our past training workshops and events logon to www.octara.com Registration Note Participation will be confirmed subject to receipt of payment. Training Partner Octara Cancellation Policy Our Cancellation Policy is activated as soon as an invoice is received by the client. Due to any reason if the client is not able to attend the workshop/conference, they may inform Octara Sales/Finance department in writing within 48hours of the receipt of the invoice. In case of no intimation from your organization we reserve the right to claim the invoiced amount. Cancellations made at least 10 working days prior to the course will be refunded in full. If a booking is cancelled 10 to 7 working days before a course, a Cancellation Fee of 25% of the course fee is payable. For cancellations made within 7 working days, no refunds can be given. Cancellations must be confirmed by letter, fax or email. Substitutions may be made at any time. Notwithstanding the above, delegates may transfer to another course to be run within 12 months. Technology Partner Strategic Partner Partners The An engaging one-day presentation to give you and your team winning sales techniques By Course Facilitator: Bob Urichuck CSP, CMT, Consummate Speaker of the Year 2000, International Platinum Speaker since 1999, Author and Recognized International Sales Guru • Dissatisfied with your sales results? • Wasting too much time on nonproductive activities? • Making too many bids and proposals that don't turn into sales? • Experiencing difficulties closing the sale? • Experiencing sales cycles that take too long? • Missing out on the margins & profits that you need & want? • Lacking a structured sales system? • Wanting to be more confident, self-motivated and self-driven? If you answered yes to any of the above, It is a clear cut case of being professional and following a non-traditional, yet proven sales results system. Doing the opposite of what you may have been trained to do that is, if you want to be different from most sales people out there. The difference will be to get your customers to buy rather than you having to sell to them. You need a system to help establish rapport and trust, to communicate effectively and to develop and maintain lasting relationships. In Pakistan, Bob has trained participants from What delegates have said about Bob’s previous programs: The Section A. This requires to be more creative, innovative and aggressive in your sales approach that will take you among those successful sales people who are truly driving sales growth upstream despite the harsh economic back current. With this in mind, Bob Urichuck has created The Sales Success Seminar which features his ABC, 123 Model, a sales results system designed to help business people develop all the above characteristics and skills. Bob has an internationally proven track record in providing the desired growth results with the right attitude for success! Thus just remember, “sales” is all about you and your belief in yourself, your organization, its products and services and your market. Section B. Bull's Eye Behavior Targeting Your Sales Effort Why you come to work What do you expect to achieve at work? Targeting your sales efforts Section C. Bull's Eye Competencies - Hitting, Penetrating and Staying on Target Building Relationships Qualifying Opportunities Prescribing Solutions After attending this seminar, participants and their organizations would find themselves Aware of their target market Setting S.M.A.R.T. Goals Satisfied with their sales results Prioritizing, Retaining, Developing and Regaining their customers Effectively materializing sales from bids and proposals Easily closing sales and deals Attaining the margins and profits that they need and want Establishing a structured sales system Going about work with a positive outlook • • • • • • • • National Sales Managers Business Development Managers Customer Relationship Managers Regional Sales Managers Sales Team Leaders Marketing Professionals Sales Professionals Customer Service Professionals and all those who come in direct contact with customers be it from Industrial or Service industries and selling on the retail or corporate level Book Today! Today, without question, most salespeople recognize that they are experiencing “the worst of times”, but with the right strategy, skills and effort, this can also be turned into “the best of times”. Therefore, to drive the desired sales growth, we have to out-think, out-strategize, and out-sell our competitors. You - The Bull's Eye Attitude Your Bull's Eye Attitude Towards your Organization Your Bull's Eye Attitude Towards your Market Turn over for fee & registration details An engaging one-day presentation to give you and your team winning sales techniques per participant Special Discounted Package PKR /- *from the same organization Includes course material, Octara certificate, lunch, refreshments & business networking Strategic Planning for Business SUCCESS Sualeha Bhatti 24-26 November 2009, KHI Amer Qureshi 11-12 November 2009, LHE 8-10 December 2009, LHE 18-19 November 2009, KHI E-mail or Fax your nomination(s) to: E-mail : register@octara.com : octara@gmail.com Fax : 021-4520708, 021-4546639 Send us your: Name, Designation, Organization, mailing address, phones, fax and e-mail Send your cheque in favour of “Octara Private Limited” to: Muhammad Imran Anwer Octara Private Limited 2/E-37, Block-6, P.E.C.H.S., Karachi. Tel: 021-4534261, 021-4536315, Cell: 0321-2670041 To receive this flyer by e-mail drop us a line at Salary Survey and Job Evaluation Methodologies Course | The HR Balanced Scorecard Rahim Shirazi December 2009, KHI & LHE 05 November 2009, Lahore Course || Registration & Payment Options Winning Decisions Creating ROI on HR Initiatives Effective Key Account Management Ian Ruskin Brown December 2009, KHI & LHE 06 November 2009, Lahore Paul Walsh Course | The Power of Positive Attitude Creativity and Innovation for Business December 2009, KHI & LHE Baseer Sami 19 November 2009, Lahore Course || 9 December 2009, Karachi Winning & Retaining Assertive Writing Customers in Tough Times December 2009, KHI & LHE Hassan Bin Rizwan Sandra Reeves 24 November 2009, Lahore 8 December 2009, Karachi info@octara.com To view reports on our past training workshops and events logon to www.octara.com Registration Note Participation will be confirmed subject to receipt of payment. Octara Cancellation Policy Our Cancellation Policy is activated as soon as an invoice is received by the client. Due to any reason if the client is not able to attend the workshop/conference, they may inform Octara Sales/Finance department in writing within 48hours of the receipt of the invoice. In case of no intimation from your organization we reserve the right to claim the invoiced amount. Cancellations made at least 10 working days prior to the course will be refunded in full. If a booking is cancelled 10 to 7 working days before a course, a Cancellation Fee of 25% of the course fee is payable. For cancellations made within 7 working days, no refunds can be given. Cancellations must be confirmed by letter, fax or email. Substitutions may be made at any time. Notwithstanding the above, delegates may transfer to another course to be run within 12 months. *Octara reserves the right to change courses, dates, content or method of presentation. Logistics Partner Strategic Partners Partners After having attended this session, all participants will: Understand the world of social media Acquire important knowledge about the most famous social media platforms Know how to create their own or their brand’s social media presence Identify ways to use social media to develop a strong professional network, generate leads and get referrals Become aware of the ‘rules of engagement’ in the world of social media Social media is the fastest growing phenomenon over the last 3 years. It's a way for professionals to collaborate across continents, for companies to reach out to their customers and for people to build stronger networks beyond their physical outreach. Social media is becoming an industry with hundreds of new products and services emerging every year. It is estimated that by 2015, social media-related professions will feature in the 10 most sought after professions worldwide. The biggest misconception among general people about social media is that its scope and value are restricted to entertainment. Social media is evolving to be the biggest facilitator for career growth, professional networking, lead generation and project collaboration. This seminar has been designed to share with you the tools of the trade that one needs to start gaining traction in the social media space. You will walk away with a solid action plan to boost your career, build your business and enhance your corporate presence, and all that with the lore and gear to bring them to life. This program is equally well suited for young & senior professionals throughout the management cadre who wish to build their skill set on social media marketing, uplift their social presence and translate it into results for personal and organizational growth. New Rules – The Changing Face of the Internet What is social media? The most socially-active platforms : Facebook | Twitter | LinkedIn Using these platforms for professional objectives Using Social Media to Build a Strong Online Presence Key statistics and internet trends in Pakistan and the region Fundamentals of building a strategy for interacting in social media The P (people) O (objectives) S (strategy) T (technology) approach to strategy creation Building a network of ‘mavens’ and ‘influencers’ to increase your outreach Social Media for Referrals, Lead Generation and Career Growth Understand and identify your profession’s ‘online real estate’ 10 ways to build and grow your professional network Get attention and Gain traction within your networks Capitalize on your professional contacts to put your career on a fast track Hassan Bin Rizwan is an entrepreneur, management consultant and conference leader with detailed professional experience in management consultancy and HR training both in the U.S. and Pakistan. Hassan is a social media enthusiast and evangelist. Hassan is heading the international sales and channel development of HireLabs, a talent assessment firm. Over the last two years, Hassan employed a social media strategy to build HireLabs’ web presence – the concept of gaining real estate for your brand in the online world. Today, HireLabs has the strongest web presence in its industry, out-competing the world’s global assessment brands. Hassan is an avid practitioner of social media tools himself. With his presence on several platforms, Hassan leverages his professional and social relationships to gain traction for his personal and professional objectives. Learn more about Hassan from any of the following platforms : This workshop can be customized to suit specific needs of your organization at significant savings. Please contact Mohsin Rahim at mohsin.rahim@octara.com or call at 0321-2133409 for more details Upcoming Programs Book your seat TODAY! Course hand-outs, refreshments & business networking Registration & Payment Options E-mail or Fax your nomination(s) to: E-mail : register@octara.com : info@octara.com Fax : 021-34520708, 021-34546639 Send us your: Name | Designation | Organization Mailing Address | Phone | Fax and E-Mail Send your cheque in favor of “Octara Private Limited” to: Muhammad Imran Anwer Octara Private Limited, 2/E-37, Block-6, P.E.C.H.S., Karachi. Tel: 021-34534261, 021-34536315, Cell: 0321-2670041 To receive this flyer by e-mail drop us a line at info@octara.com To view reports on our past training workshops and events logon to www.octara.com Registration Note Participation will be confirmed subject to receipt of payment. Octara Cancellation Policy Our Cancellation Policy is activated as soon as the duly filled signed & stamped Octara Registration Form is received from the client. Cancellations made at least 10 working days prior to the course will be refunded in full. If a booking is cancelled 10 to 7 working days before a course, a Cancellation Fee of 25% of the course fee is payable. For cancellations made within 7 working days, no refunds can be given. Cancellations must be confirmed by letter, fax or email. Substitutions may be made at any time. Notwithstanding the above, delegates may transfer to another course to be run within 6 months. Variance in the course fee will be invoiced or adjusted accordingly. *Octara reserves the right to change courses, dates, content or method of presentation. Logistics Partner Strategic Partners Partners Know your Country better to be an even better Manager and Leader. Strengthen your Motivation to make a vital Difference to your Corporation, your Community, your Country. Octara presents An Interactive Seminar with Javed Jabbar 19th May 2011, Marriott Hotel, Karachi | 9:30am to 5pm 7 • • • • • • • 7 hours with Javed Jabbar on what makes Pakistan truly one-of-a-kind. Be a participant and contributor of your own views for a stimulating journey on discovering and renewing Pakistan. Hear Javed Jabbar's vision of Pakistan in 2047, 100 years after its birth. Discuss deep insights into Pakistan's past and present to reinforce confidence in the future. Address with him the critical challenges Pakistan faces and the possible ways to address them. REDISCOVER PAKISTAN to better understand a unique nation-State destined to play a significant role in world affairs in the 21st century. Be challenged to take responsibility and assume charge for shaping a great Pakistan. The structure and content of the seminar enables each participant to share in an informative, stimulating journey of discovery and renewal which will empower them to make a beneficial contribution to the work-place, to the family and to the nation. Exclusive Offer! Participants will receive an autographed copy of Javed Jabbar’s Pakistan-Unique Origins; Unique Destiny? For Details & Registration: Tel: 021-34534261, 021-34536315, Fax: 021-34520708 E-mail: register@octara.com | www.octara.com Book your seat by 10 May, 2011 & SAVE PKR 1,500 Register Today! See overleaf for fee & registration details reasons why you must participate in this seminar: Seminar Leader: Javed Jabbar Javed Jabbar has diverse interests in writing, filmmaking, media, international and national affairs and voluntary work. He is the husband of Shabnam Jabbar, an independent entrepreneur and father of the film-maker, Mehreen Jabbar and Barrister Kamal K. Jabbar. Thirteen books and monographs comprising his writings and material compiled/edited by him on a range of subjects have been previously published to highly laudatory reviews. “Pakistan – Unique Origins; Unique Destiny?” is his first full-length book. He lectures at leading universities, research centres and think-tanks Seminar Fee in Pakistan and in overseas countries. As part of his voluntary work, he was re-elected for a 4-year term (2009-2012) as one of the four global Vice Presidents of IUCN-International Union for Conservation of Nature, the world’s largest and oldest environment organization. He has served as a Minister in three Federal Cabinets of Pakistan and as a Senator for a 6-year term. He has drafted several progressive laws and policies including the PEMRA law which introduced private electronic media to Pakistan and the Freedom of Information Law. Several grass-roots development organizations founded/co-founded by him include Baanhn Beli and SPO (Strengthening Participatory Organization) work in over 2000 villages and communities across Pakistan. Octara’s Upcoming Programs INVEST TODAY! Improving Sales Performance through Effective Sales Leadership 16 - 17 May 2011, Lahore 23 - 24 May 2011, Karachi Jerry Brown PKR 7,500/- per participant 10% Group Discount on 2+ nominees Early Bird Discount Book your seat by 10 May, 2011 & SAVE PKR 1,500 CRISIS TALK-Mastering the Language of Crisis 17 May 2011, Karachi 19 May 2011, Lahore 20 May 2011, Islamabad Jeremy Parsons Note: Only one discount offer is applicable at any given time Fee includes Javed Jabbar’s autographed book, learning material, CD of day’s presentation, lunch, refreshments & networking Registration & Payment Options Leading with Emotional Intelligence 18 May 2011, Karachi 20 May 2011, Lahore 9 am to 1 pm E-mail or Fax your nomination(s) to: Muhammad Adeel Khalil E-mail : madeel@octara.com : register@octara.com Tel : 021-34534261, Cell: 0300-8937513 Fax : 021-34520708, 021-34546639 Mind Mapping for Business Success 18 May 2011, Karachi 20 May 2011, Lahore 2 pm to 6 pm Graham Moore, UK Send us your: Name | Designation | Organization Mailing Address | Phone, Fax and E-Mail Leadership: Ethics & Values 7 June 2011, Karachi 9 June 2011, Lahore Ramiz Allawala Send your cheque in favor of “Octara Private Limited” To: Muhammad Imran Anwer Octara Private Limited 2/E-37, Block-6, P.E.C.H.S., Karachi. Tel: 021-34534261, 021-34536315, Cell: 0321-2670041 To receive this flyer by e-mail drop us a line at info@octara.com The Leader Shift 19 July 2011, Karachi 21 July 2011, Lahore Dr. Tommy Weir To view reports on our past training workshops and events logon to www.octara.com You can access our quarterly newsletter online at octara.com/newsletters.aspx The Balanced Scorecard Strategy for organizational performance 20 - 21 July 2011, Lahore 24 - 25 July 2011, Karachi Octara Cancellation Policy Our Cancellation Policy is activated as soon as the duly filled signed & stamped Octara Registration Form is received from the client. Cancellations made at least 10 working days prior to the course will be refunded in full. If a booking is cancelled 10 to 7 working days before a course, a Cancellation Fee of 25% of the course fee is payable. For cancellations made within 7 working days, no refunds can be given. Cancellations must be confirmed by letter, fax or email. Substitutions may be made at any time. Notwithstanding the above, delegates may transfer to another course to be run within 6 months. Variance in the course fee will be invoiced or adjusted accordingly. Capacity Planning & Demand Management 22 July 2011, Lahore 23 July 2011, Karachi Alan Power Strategic Partners *Octara reserves the right to change courses, dates, content or method of presentation. Mpower (UK) Ltd. Logistics Partner Partner Connect with Octara on social networks: tinyurl.com/octaratrainings twitter.com/teamoctara facebook.com/octara.trainings youtube.com/octaratraining Ron Kaufman Be Inspired Be Provoked It’s about Business It’s about Service IN PERSON A dynamic, lively and enlightening program with worlds’s leading expert in Service Partnerships and Customer Focus The Proven Path to Service Transformation for Sustainable Competitive Advantage 21 April 2012, Sheraton Hotel & Towers, Karachi | 9:00 am - 5:00 pm Diamond Sponsor Gold Sponsors All participants will receive a complimentary copy of Ron’s highly acclaimed book UP YOUR SERVICE® INSIGHTS Supporting Partners Management Association of Pakistan Marketing Association of Pakistan Media Partner Service ICON What goes around, comes around. What you send out does come back. Service is a two-way street. Life is, too. • Author - Uplifting Service and 14 other books on service, business & inspiration • Rated as one of the world’s “Top 25 Who’s Hot” speakers by Speaker Magazine • Brings powerful insights from working with clients all over the world in every major industry for more than twenty years • Inspiration to leaders, managers and service providers in his high-energy speeches and workshops Ron Kaufman is one of the world’s most sought-after educators, consultants, and thought-leaders in achieving superior service and uplifting service cultures. Ron understands that the only reliable way for a company to achieve and maintain its competitive edge is to create a culture that empowers every employee to surprise and delight customers and colleagues with truly uplifting service. Ron works with a successful clientele of government agencies and multinational corporations. He delivers powerful insights and global best practices enabling organizations to gain a sustainable advantage through service. “The results speak for themselves - YTD Month 10 Revenue Growth 32%, 53% Gross Profit Growth and 52% Net Profit Growth.” Xerox Emirates “Ron’s energy and enthusiasm for service leaps off the stage. We are still talking about his presentation months after the conference!” Citibank “We created an action list for twelve months from just one session. Ron is way above other speakers in impact, relevance and value.” ExxonMobil “Ron’s insights and experience are unmatched. His ability to illustrate new ideas with global benchmarks and best practices is amazing.” Johnson & Johnson Ron is a regular columnist at Bloomberg BusinessWeek. He is the author of 14 books on service, business and inspiration and has been featured in The Wall Street Journal, The New York Times, and USA Today. “Ron Kaufman designs and delivers service improvement programs for our management, country offices, sales teams, ground staff, pilots and cabin crew. He helps us keep our service flying high!” Look who is learning with Ron! One Day Uplifting Service 2 POWERFUL SESSIONS! Program Overview SESSION ONE In today’s global economy, customer expectations in almost every industry are rising. What was once considered a perk, bonus or plus is now a promise clients expect – and even demand – time and again. Uplifting Service Culture Everyone agrees that providing excellent service is essential for continued success in today’s competitive world. But too often, many executives regard quality service as “the fuzzy stuff” and don't know how to measure, manage or implement it on a companywide scale. Uplifting Service clears the fog and shows everyone, from the C-suite to the front lines, specific actions and concrete steps to fly over customers’ rising expectations and immediately transform the quality of service delivered at all levels of the company. Participants will learn how to build strong internal and external partnerships with their customers, colleagues, managers and suppliers while moving their teams toward greater progress, performance and profits! Who Should Attend? This high-energy, high-content workshop will upgrade service skills and uplift the spirit for service for everyone serving external customers or internal colleagues. Appropriate for all levels, from managers to frontline staff. For immediate service improvement, register everyone on your team! “A visionary on service. Passionate, practical and powerful.” Federal Express Build an Uplifting Service Culture for Sustainable Competitive Advantage Why an uplifting service culture earns you a sustainable advantage How to engineer your service culture with a proven three-part architecture and implementation roadmap How to align The 12 Building Blocks of Service Culture to get more impact from the activities you are already doing How to track, improve and measure the value of your service culture Why a weak service culture leads to more complaints, lower margins and higher staff turnover – and how you can avoid these problems SESSION TWO Secrets of Superior Service Keep your customers Happy, Loyal and coming back for More! Exceed your customers’ rising expectations Stand out with excellent service mindset Climb the stairs to unbelievable levels of service Manage your customers’ expectations Appreciate the value of customer complaints Bounce Back! with effective service recovery Shift from blame and shame to taking personal responsibility See the world from customers’ point of view UPLIFTING SERVICE 21 April 2012, Karachi Program Investment PKR 30,000/- Join the UPPER CIRCLE today! per participant 10% Group Discount on 3 or more nominees Special Group Packages Special Packages available for registrations in Bulk. Contact us for more information. FEE INCLUDES: Branded Courseware, Complimentary Book, Participation Certificate, Lunch and Refreshments. Complimentary Passes 5 Easy Ways to Register Utilize the maximum of your sponsorship investment and have your clients, employees and prospects attend a one of its kind service event. Position Your Company Brand 021-34534261 021-34520092 Octara Private Limited 2/E-37, Block-6, P.E.C.H.S., Karachi. 021-34520708 register@octara.com www.octara.com www.mec-iobm.com Payment: A confirmation letter/e-mail and invoice will be sent upon receipt of your registration. Note: Full payment must be received in advance to confirm enrollment. Send your cheque in favor of “Octara Private Limited” To: Muhammad Imran Anwer Octara Private Limited 2/E-37, Block-6, P.E.C.H.S., Karachi. Tel : 021-34534261, 021-34536315 Cell : 0321-2670041 Connect your brand with Ron Kaufman’s globally acclaimed service program to mark a strong competitive footprint. Media Campaigns And Promotions Hit the news with exclusive media campaigns and promotions for the event. New Sales Leads Showcase your products or services either by exhibiting or taking part in the program to meet key strategy execution decision makers. Build Customer Loyalty Face to face contact at conferences cements your position as a market leader and helps develop client loyalty. Brokering New Business Partnerships Partner with delegates or other sponsors to deliver more compelling solutions to your clients. Contact us for details on tailored sponsorship packages to meet your needs on 021-34548428, 111-002-004 OR marif@octara.com, mec@iobm.edu.pk