Leading in Product Design

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Leading in Product Design
Industrial Design Engineering
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Industrial Design Engineering
is everywhere
Delft-trained industrial design engineers make an
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essential, distinctive contribution to innovative and
successful products. They are shaping our world.
1. Windows Vista Interface, software
IDE alumnus: Tjeerd Hoek
Company: Microsoft
Market introduction: spring 2007
2. Tuit, prize winning tableware
IDE alumnus: Jurre Groenenboom
Company: StudioCrisp* for HEMA BV
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Market introduction: 2005
3. Philips|DE Senseo, coffee machine
IDE alumni: Joost Alferink, Robert Bouwmeester and
Sven van Westreenen
Company: WAAC's design & consultancy for Sara Lee|DE
Market introduction: 2001
4. Dutch Railways, double-decker rolling stock
IDE alumnus: Ad Kleingeld
Company: NS Designfor Dutch Railways
Maket introducton: 1994
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5. Schiphol Airport signage
IDE alumni: Martijn Geerdes, Jurriaan Grolman and
Rosanne van den Enk
Company: Bureau Mijksenaar BV for Schiphol Airport
Maket introducton: 1991
6. ResQTec G2 Cutter, rescue tool
IDE alumni: Thomas Paulen and Robert Fienieg
Company: VanBerlo strategy+design for ResQTec Zumro BV
Maket introducton: autumn 2005 (VS)
7. Predator Pulse II Dragon
David Beckham Range, soccer shoes
IDE alumnus: Sonny Lim
Company: Adidas AG
Maket introducton: June 2005
8. LivingColors, color your world
with light
IDE alumnus: Bram Joosen
(user interface)
Company: Philips Design and
Philips Lighting (GOAL dept) for
Philips Consumer lamps
Maket introducton: 2007
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The power behind
successful
product
development
Industrial design engineers
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Industrial design engineers (ID engineers) educated at Delft University of Technology are engineers
trained to work in product development. A multidisciplinary study. ID engineers learn about every
aspect of product design. They have strong practical design skills, a broad technological grounding
and extensive knowledge of innovation processes.
Design and development
Industrial Design Engineering at Delft is a breeding
ground for first-class designers. But the skills
mastered by ID engineers extend far beyond the
strict definition of ‘design’. Industrial design
engineers can be found in every aspect of
product development. From styling to product
management.
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World of Industrial
Design Engineering
This brochure introduces you to the world of
industrial design engineering. The skills, the work
and the added value. It also describes the
opportunities available to you at the Faculty of
Industrial Design Engineering. These include
degree courses, research and design projects.
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The faculty of
Industrial Design Engineering
Delft University of Technology
Industrial Design Engineering is a faculty of
Delft University of Technology (TU Delft).
Founded in 1862, this is the oldest, largest and
most comprehensive technical university in the
Netherlands. With over 13,000 students and 2,100
scientists, it is an establishment of both national
importance and significant international standing.
“Creating successful
products people love
to use”
Cover
The heart of the faculty where students work on prototypes
and models.
Profile
With 20 professors in various disciplines and a
scientific staff over 200 Industrial Design
Engineering (IDE) at Delft University of Technology
is the largest university-based design course in the
world. Since it was founded in 1969, more than
3400 designers have graduated in IDE. Delft is also
a pioneer in educational innovation and a source of
important research in the field of industrial design
engineering.
Added value
Product innovation is an essential part of
business. But it is not easy. How do you come up
with the right idea? How to develop it? And how do
you market it successfully? At the Faculty of
Industrial Design Engineering, we actually devise,
study and improve products. This is done based
upon the wishes of users, the business community
and society as a whole. It is called integrated
product development and it results in products
with clear added value for the user.
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Find out more: Faculty site: www.io.tudelft.nl | University site: www.tudelft.nl
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Employment
Product development
Consultancy
Devising new products and developing them in a
commercial setting.
E x a m p l e s : designer, stylist, product engineer,
interface developer.
Advising companies on such things as product
development, innovation strategies or business
processes.
E x a m p l e s : strategic product development
consultant, strategic management consultant,
innovation consultant.
Commercial
Combining knowledge of technology, markets and
management in sectors like marketing, distribution,
advertising, sales and service.
E x a m p l e s : product manager, product planner,
market development manager, brand manager.
Education and research
This group concentrates upon research and
teaching at universities or dedicated research at
research institutes.
E x a m p l e s : lecturer, researcher, PhD student.
Process support
Knowledge of development methods and processes
is used to improve the quality of products and
business processes.
E x a m p l e s : methods and techniques engineer in
product improvement, head of product safety
department, creativity techniques consultant.
Product technology
Concentrates upon designing and improving
production and assembly, through enhancing
either the process or the product design.
E x a m p l e s : head of in-house engineering bureau,
manufacturing engineer, assembly engineer.
Entrepreneurship
Instead of working for a company, many industrial
design engineers start their own company in product
design or related areas.
“Industrial design
engineers are found
in a great variety
of jobs”
ID engineers are employed by a wide variety of companies.
To name a few:
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Industrial Design Engineers
at work
“I am currently president of the IDE
Alumni association. In 2002, after
working for a multinational, I’ve
founded my own company with
Michiel Oudakker. Our Amsterdam
based innovation agency specialises
in boosting our client’s innovation
power, creating innovation strategies, revitalising product portfolios
and developing concepts for new
products and services. Among our
clients are large companies such as
Philips, KPN and Unilever.”
“At IDE I’ve learned
how to turn abstract
ideas into concrete
results.”
Deborah Nas
Co-founder and partner SunIdee
Graduated in 1996
www.sunidee.com
www.ioalumni.nl
“After graduating, I took a one-year
follow-up course in car design in
Switzerland. Three years later I joined
BMW and then moved abroad to work
at BMW Group Designworks USA. In
2004 I came back to Munich to
become Director Design of BMW
cars. In the USA, we designed not
only the BMW 6-series, but also
other products such as the Nokia
Communicator. It’s a good thing for
a designer to be confronted with
multiple design problems.”
Adrian van Hooydonk
“Problems are good.
They force creativity”
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Director Design, BMW cars
Graduated in 1988
www.bmw.com
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“I’m partner and co-founder of an
industrial design firm with studios in
Leiden, Hamburg and Hong Kong.
My responsibilities include the
Hamburg studio and npk products.
Our firm employs fifty skilled
designers, engineers and model
makers. They all intend to develop
products that stand out from the
crowd. Products that are a pleasure
to use and that are loved by the
people. Our job is to translate the
promise of a brand into new products and services.”
Wolfram Peters
Partner/ co-founder npk industrial design
Graduated in 1978
www.npk.nl
“A broad view
enables you to share
different passions”
“We intend to
develop products
that stand out.”
“After working for Sony Ericsson, I navigated my career towards TomTom. I truly
value the combination of different skills
taught at IDE: a broad view enables you
to share the passion of both the
designers and the engineers. This ability
is a crucial factor for accomplishing
maximum performance of all parties and
is desperately needed when balancing
on the thin line between success and
failure.”
Joost van der Made
TomTom Product Line Manager integrated devices
Graduated in 1993
www.tomtom.nl
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The course
Industrial design engineering is a
technical degree course concentrating
upon product development.
Bachelor
During the bachelor’s phase, students develop a
solid technical background and are introduced to
the various aspects of product development.
These include:
• production and construction techniques;
• human-product interaction;
• design;
• marketing;
• (innovation) management.
These, together with the methodical aspects of
the process and design skills, are brought
together through design projects.
Master
Students of Industrial Design Engineering have a
choice of three master’s degree courses and two
specialisations (automotive & medisign).
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Integrated Product Design
Covers the whole design and engineering process,
integrating all aspects relevant to product
development.
Design for Interaction
Graduates on this course specialise in the analysis
and conceptualisation of designs for human
product interaction.
Strategic Product Design
This course emphasises the fuzzy front end of
the new product development process (product
planning) and also addresses the commercialisation
phase.
Automotive
Automotive is a specialisation in the automotive
design domain from a strategic perspective.
Automotive design is a field that, more than
others, drives on tacit knowledge and the application thereof.
Medisign
This specialisation trains dedicated and skilled
engineers in human anatomy, physiology, medical
technology, healthcare systems and some basic
surgical techniques.
More information about our courses:
www.bachelor.io.tudelft.nl | www.ide.tudelft.nl/masters | io@.tudelft.nl
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Unique skills
During their time at TU Delft, students
Multidisciplinary teams
The industrial design engineer has the know-how
to communicate effectively with those working in
other aspects of product development.
of Industrial Design Engineering
develop a number of valuable skills.
Context mapping
Technology marketmatching
Knowledge of market conditions, consumer needs
and technological possibilities is essential to
product development. The industrial design
engineer combines an understanding of all three.
The industrial design engineer can very quickly
master the terminology and ‘state of the art’ of
an industry. The innovation processes learned
at TU Delft are applicable in a wide variety of
environments.
From problem to solution
Visualisation
The industrial design engineer is good at analysing
problems, and can convert them into useable
solutions.
Industrial design engineers are able to explain
ideas fully yet concisely by visualising them. On
paper, as models or in presentations.
Technology roadmaps
Technology only really becomes valuable once an
appropriate use is found for it. The industrial
design engineer identifies those uses.
users
market
technology
IDE
industrial design
engineer
product
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The added value of
Industrial Design Engineers
Speed and quality
Better communication
A structured approach to innovation means that
industrial design engineers create products which:
• respond to market needs and therefore have a
good chance of success;
• are truly innovative;
• have a short time to market.
The industrial design engineer knows about every
aspect of product development. So he facilitates
communication between specialists drawn from
different disciplines.
The industrial design engineer also has a number
of other talents, which are crucial to product
development.
Focus on results
The industrial design engineer makes sure that
product design teams always focus upon the final
result, not upon the specialisations of individual
members.
Creative inspiration
When part of a team, industrial design engineers
can act as creative catalysts. They are good at
generating ideas, devising concepts and facilitating
creative sessions.
All aspects
The industrial design engineer considers every
aspect of a product: user-friendliness and
design, but also distribution and technical factors
like production and assembly.
LifeStraw
After an extensive user testing in Ghana,
Prabhu Kandachar and his team re-designed a
25 cm long personal water purifier that can
turn most of the world's surface water into safe
drinking water. The LifeStraw Child consists of
several filters and two compartments with
halogen-based resin and carbon, respectively.
The straw has a capacity of 700 liters or one
year. “Over a billion people are without access
to safe drinking water”.
Designer: Prabhu Kandachar (team leader)
Product: LifeStraw
www.lifestraw.com
EXAMPLE
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Products that make a difference
Using the talents of an industrial design
engineer delivers tangible results:
products that are easier to use, faster
to make or reflect a new and inspiring
vision.
Footloose
Women wearing high heels take discomfort for
granted. Marte den Hollander graduated on the
design of a shoe that combines the looks of high
heels and the comfort of flat shoes. She invented
an adjustable heel mechanism: adjusting the heel
automatically changes the curvature of the sole to
fit the altered shape of the foot. The mechanism
has been patented. “Never think everything has
already been thought of: all things can be
improved”.
Designer: Marte den Hollander
Product: Footloose
EXAMPLE
www.martedenhollander.nl
Babybloom
In a regular incubator, prematurely born babies
can suffer brain damage due to overexposure to
light and noise. Parents feel sad and powerless
because of the limited contact. Heleen Willemsen
graduated on an improved design that invites
parents to embrace their child and to sit in a
comfortable position. A flower shaped cap can
shut out light and noise. “The friendly design
brings back the 'babyness' in the hospital”.
Designer: Heleen Willemsen
Product: BabyBloom
EXAMPLE
www.babybloom.nl
SENZ Umbrella
After his third umbrella of the week turned inside-out, Gerwin Hoogendoorn decided it was
time for a redesign. He graduated on a design
that eliminates all possible umbrella frustrations
by creating an a-symmetrical shape that allows
the umbrella to slice through stormy winds.
Rejected by a leading umbrella producer,
Hoogendoorn and his friends Philip Hess and
Gerard Kool started their own company. Their
first 10,000 copies sold out in just nine days.
Designer: Gerwin Hoogendoorn
Company: SENZ Umbrellas BV
EXAMPLE
www.senzumbrellas.com
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Partnership with industry
A strong, active connection
Business projects
Partnerships with industry are an important part
of the teaching and research conducted by the
faculty of Industrial Design Engineering. We have
developed long and successful relationships with
many companies, encompassing degree, research
and design projects. Our links with the business
community are further reinforced by the fact that
many of our academic staff continue to pursue
part-time careers in the commercial sector.
Students work on problems submitted to us by a
commercial company. This type of partnership
often yields excellent results and enthusiastic
responses from the firms concerned. They view
such co-operation as inspiring and productive.
C,mm,n
Selection of the business partners
Elmer van Grondelle and his student design
team are cooperating in a research initiated by
the Netherlands Foundation for Nature and
Environment. Their goal is to develop a vision
on sustainable individual mobility. “C,mm,n is an
open-source 2+2 family car with a hydrogenpowered fuel cell system. The concept is a
showcase of communication technology.
Open-source means no secrets or patented
parts: anyone willing to share technology can
improve this design.”
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Athlon Car Lease
Rabobank
GE Plastics
Philips
Akzo Nobel
Shell
e-Traction
Vredestein
Inalfa Roof Systems group BV
National Instruments
Greijm Form Technics BV
Project manager: Elmer van Grondelle
Product: c,mm,n open-source car
www.autoindetoekomst.nl
EXAMPLE
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Interested in a business project? io@tudelft.nl
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Delft Design Institute
A centre of design knowledge
Applied
The Faculty of Industrial Design Engineering
holds a wealth of knowledge and experience in
design-related subjects. Our facilities and knowhow to create have been brought together in the
Delft Design Institute (DDI). This facilitates,
organises and supports research projects with a
significant design component. To this end, the
DDI has facilities for the design, prototyping and
testing of the concepts developed.
Projects which inspire the world of business. That
is what the DDI provides. Those projects result in
concrete designs or concepts with both academic
and commercial value. Applied science at its best.
More information about
Delft Design Institute:
www.ddi.tudelft.nl | ddi@io.tudelft.nl
FHybrid scooter
Asian, African and southern European cities are
notorious for their smelly, noisy scooters. The
Delft Design Institute (DDI) tries to tackle
sustainability and mobility problems by integrating design and scientific knowledge. Crijn
Bouman graduated on the design of a silent
scooter powered by hydrogen. “This graduation
project has led to a spin-off: the company
Epyon, which designs super fast recharging
systems with lithium-ion batteries’’, says Sacha
Silvester, director at DDI.
Designer: Crijn Bouman
Product: FHybrid scooter
www.ddi.tudelft.nl
EXAMPLE
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Degree Projects
Degree project
During the final phase of their course,
industrial design engineering students
have to complete a research or design
project. They do this either individually or
in groups. A degree project is suggested
by
a
company
and
finalised
Interested in trainees?
Industrial Design Engineering ‘Stagebank’
(workplacement exchange)
www.io.tudelft.nl/stagebank
stagebank@io.tudelft.nl
in
consultation with a professor from the
Faculty. Some 85 percent of our
students complete their studies with a
degree project produced as part of a
work placement in industry.
EXAMPLE
LINKX
Helma van Rijn graduated on an interactive
toy that stimulates the language development
of autistic children. The toy consists of
speech-o-grams and interactive blocks.
Parents add speech to the speech-o-grams
and attach them to objects. “If a child links its
blocks to speech-o-grams, children hear the
word matching the object, and thereby
expand their vocabulary.” Her project was part
of project group LinguaBytes that develops
adaptive toys for multiple-handicapped children.
Designer: Helma van Rijn
Product: LINKX
http://studiolab.io.tudelft.nl/vanrijn/LINKX
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Research
and Product Development
Combinations
How do people experience a product with two
brandnames such as Senseo (Douwe Egberts +
Philips) or Beertender (Heineken + Krups)?
PhD-researcher Lisanne Bouten confronts
groups of consumers with new combinations to
establish how such products should be
designed and introduced. “Two brandnames are
supposed to give a sense of double quality. My
first results show that this is not always true.”
Researcher: Lisanne Bouten
PhD-research: “Co-branding in new
product development from the
consumer's point of view”
EXAMPLE
A world leader
Useable results
The research conducted at the Faculty of
Industrial Design Engineering focuses upon every
aspect of product development. No other faculty
in the world studies this subject in such depth
and breadth.
Our research yields results which are widely
applicable in the business world and society at
large. And, of course, have a sound scientific
basis. This makes the Faculty of Industrial Design
Engineering an ideal partner.
More information about IDE research: www.ide.tudelft.nl/research | io@tudelft.nl
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Leading in Product Design
This brochure introduces you to the world of industrial design engineering. The skills, the work and the
added value. It also describes the opportunities available to you at the faculty of Industrial Design
Engineering. These include degree courses, research and design projects.
“Industrial Design Engineering,
the human face of technology”
Prof. dr. Cees de Bont
Dean faculty Industrial Design Engineering
More information
Faculty of
Industrial Design Engineering
Delft University of Technology
Landbergstraat 15
2628 CE Delft
The Netherlands
www.ide.tudelft.nl
T +31 (0)15 278 3180
E io@tudelft.nl