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Welcome to the Marble Slab Creamery Franchise Discovery Process. We have carefully designed the process to allow you to
evaluate our opportunity and determine if we’re a fit to achieve your professional and personal goals. This information is not
intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. We are
providing the United States Franchise Disclosure Document (FDD) at your request, and as a condition to receiving this FDD, you
acknowledge that we are not representing that the contents of the FDD will apply in any manner to our international franchise
relationship, including but not limited to any financial performance representations set forth in the FDD.
Your country of interest may have individual franchise disclosure requirements. If we elect to engage in further sales
discussions, we will fully comply with the franchise disclosure requirements as required by law in your country/territory of
interest
INTERNATIONAL
FRANCHISING
OPPORTUNITIES
WITH MARBLE SLAB
CREAMERY
PROCESS OVERVIEW
This section is designed to:
Provide answers to your questions
about the Marble Slab Creamery
opportunity
Brand Attributes and Menu Highlights
The Marble Slab Creamery International
Program Elements and Support
Address Key Elements to be a Marble
Slab Creamery International Master
Franchisee
International Master Franchisee Profile
and Next Steps
MARBLE SLAB CREAMERY
HISTORY
Since 1983, Marble Slab
Creamery has built our
reputation by specializing in
super-premium ice cream with
the finest ingredients.
Originally, the franchise was
invented by chefs Penn and
LaPage, who changed the way
we enjoy frozen dessert with the
ability to create your own
concoction.
Their “Frozen Slab” was the first,
the original, and in 1986 they
began franchising this concept.
MARBLE SLAB CREAMERY
HISTORY
In February 2007, Global Franchise Group,
LLC acquired Marble Slab Creamery. We now
have more than 350 open stores around
the world. We currently have Master
Franchisees operating in: Bahrain, Canada,
Egypt, Guam, Guyana, Mexico, Pakistan,
Puerto Rico, St. Lucia, Singapore, Kuwait,
Qatar, Saudi Arabia, and the United Arab
Emirates.
MARBLE SLAB CREAMERY
HISTORY
In August 2011, Marble Slab
Creamery and MaggieMoo’s Ice
Cream & Treatery combined into
one concept, increasing the Marble
Slab brand portfolio to more than
470 open stores.
This strategic combination took the
rich history and award-winning ice
cream flavors from both brands to
create a premium and playful
experience for our customers.
ADVANTAGES OF
FRANCHISING WITH
MARBLE SLAB CREAMERY
Global Franchise Group is a strategic
brand management company with a
focus on franchising. Global Franchise
Group (GFG) owns a portfolio of
franchise brands that includes quick
service restaurant (QSR) franchise
concepts: Great American Cookies®,
MaggieMoo's®, Marble Slab
Creamery®, Pretzelmaker®, and Hot
Dog on a Stick™.
Our Mission: We champion brands and
the people who build them
THE OPPORTUNITY AND MENU
Everything we make is fresh! In addition to our super-premium homemade ice cream,
we hand-roll and freshly bake from scratch our signature waffle cones and brownies.
Ingredients from around the world:
• Vanilla Beans from Madagascar
• Chocolate from Sweden
Unlimited Mix-Ins:
•
“As many as can fit in the cup or cone”
•
Candy, Nuts & Fresh Fruits
We also offer delightful nonfat frozen yogurt treats,
smoothies, shakes and malts, sundaes, banana
splits, ice cream cakes and pies. As for the mix-ins,
we offer only the freshest fruits, the finest nuts, the
sweetest candies and the yummiest cookies around
to satisfy the most sophisticated palettes and the
craziest of cravings!
THE CORE MENU
Hand-Dipped Ice cream flavors made in shop that can be made into Specialty
Sundaes, Milk Shakes, Ice Cream Cakes, and Ice cream novelties such as cupcakes
Homemade waffle cones that can be dipped in dark, milk, and white
chocolate and topped with additional nuts and candies
Additional products such as frozen yogurt,
smoothies, and fruit sorbets
MENU BOARD STRATEGY
Direct Your Delicious- Unlimited Mix-ins and Endless Flavor Combinations
Fresh Baked Waffle Cones
Fully Customizable Hand Made Beverages
Lots of
Fans!
Marble Slab Creamery is known as The Freshest Ice Cream on Earth!
We are known for:
Nation’s Restaurant News
Top Customer’s Choice
Brand for 2012
Ice Cream Cakes & Ice
Cream Flavors featured
on Food Network,
Unwrapped.
Launch of “Direct
Your Delicious: in
April 2014,
featuring Unlimited
Mix-ins
Multiple Blue Ribbon
Awards from the
National Ice Cream
Retailers Association
Often featured
in popular
culture and on
TV
TARGET AUDIENCE
Mostly Female
Families with Kids
18-54 Years Old
UNIQUE DIFFERENTIATORS
Originator of the Frozen Slab Concept
Chef-Driven, Freshest Ice Cream with
Unlimited Mix-ins
Fresh Dairy and Finest Ingredients from
Around the World
Research and Development
Support for New Product Innovations
INTERNATIONAL MASTER PROGRAM
ELEMENTS
Our International Master Franchisee program
at Marble Slab Creamery works to connect
each Master to the brand resources in
disciplines including:
• Real estate, site selection criteria, and
design and site layout
• Marketing and Public Relations
• International logistics, local sourcing, and
supply planning
• Start up and ongoing operations expertise
and support
FRANCHISE SUPPORT
Marketing support calendar of events and ongoing brand
building initiatives
Operations training: P&L management, cost of goods and
labor controls
Tips for team training on customer satisfaction and
customer loyalty
Unparalleled franchisee training and support through GFG
University
Ongoing access to our expertise and materials in the areas
of: Business Development, Site Selection, Construction,
Purchasing, Training, Store Operations, Quality Control and
Research and Development
MARKETING CALENDAR
Marble Slab Creamery provides a yearly national
calendar
International Masters have access to the current calendar as
well as the library of past promotions that they can explore
for use in their local market
This allows for customization of
promotions on a local level
LOCAL STORE
MARKETING
Step-by-step toolkits for
local store marketing
provided by Marble Slab
Creamery
Toolkit will support:
- National Promotions
- Online Cake Ordering
- Fundraising
- Birthday Parties
- Much, Much More!
SOCIAL MEDIA
We utilize Facebook, Twitter ,
Instagram and Foursquare to
engage and interact with our
customers:
Share Current
Promotions
Promote Local Contents
Allows Real-Time
Dialogue with Customers
276,146 Facebook Likes
4,061 Twitter Followers
4,390 Instagram Followers
BRAND TRAINING
5 days of platform (in-store) training on operational
execution of the business
5 days of classroom training on operations, marketing, finance,
etc.
Online Training and Videos Available
Business and Operational Tools for Owners
Modules Facilitated by Content Experts
Ongoing Education and Development
Engaging, Interactive, High Tech/High
Touch
SUPPORT CENTER
/ R&D LAB
The Ice Cream brands have dedicated
Research & Development Support focused on:
Exploring trends in the marketplace
Continually revolutionizing our offering
Testing and providing feedback on international product samples for approval
New product innovations and ensuring each product is taken through an
extensive process to:
-
Validate operational procedures in-store along with all other day-to-day activities
-
Understand consumer demand and the products' impact on store sales and
product mix before a national launch
-
A state-of-the-art Innovation Lab that provides the foundation for this innovation
EXPERT INTERNATONAL SUPPORT
Marble Slab Creamery is part of a portfolio of brands
that has a proven track record of supporting over 1,100
franchised units in over 20 countries
We offer a dedicated International Director who
functions as the direct line into each brand and is your
point of contact
Internationally specific Market Launch services that are
designed to help you realize the first unit opening are:
- Professional New Master Onboarding
- New Market Launch Project Management
- Supply Chain and Logistics Planning
- Operations Support and Consulting
- Product Approval and Local Sourcing
Expertise
HOW DOES MARBLE SLAB CREAMERY ASSIST ME
IN OPENING THE FIRST UNIT IN MY MARKET?
Market Launch Planning- The A to Z plan of how we will transfer all the brand
“know how” to you and the countdown of activities that lead up to the first
unit opening
Supply Chain Planning- Working with each Master Franchise group on
establishing a targeted local sourcing plan in order to reduce import costs
where applicable from the first unit
Onsite start up and training of the first unit
WHAT KIND OF SUPPORT CAN I EXPECT AFTER
I OPEN THE FIRST UNIT?
Ongoing Operational Support- Ongoing consultation from the first unit until
the 100th unit in regards to front line operations and cost improvement
initiatives
Continued Marketing and brand building consultation to assist you in
growing the brand through the introduction until maturity
Franchise Sales and Development- How to set
up your market for success when you are ready
to start soliciting your own sub franchisees
LAYING
THE SLAB
SITE SELECTION &
SITE CRITERIA
Site criteria
Location Type – Shopping Malls, Lifestyle and Open Air, Downtown, Entertainment
Districts, Tourist Areas
Household income of middle class and upper middle
class
Minimum: 50,000 population within a 3-mile radius
800–1200 square feet
Preferred Co-Tenants:
Movie Theatre
Sit Down Restaurant
Cluster
Book Stores
TARGET VENUES
Transportation Hubs
Restaurant Clusters
Anchored shopping
destinations
A typical Traditional Store requires
between 650 and
1,400 sf ( 60- 130 sm) of space.
Large Lifestyle Shopping
Centers
Pedestrian Driven
Entertainment
Airports
Entertainment Complexes
Tourist Destinations
A typical modular, prefabricated NonTraditional Store will use between
400 and 800 sf
(37-75 sm) of space.
A typical Satellite will use between
50 and 150 sf (5-14sm) in a shopping
center or venue, but also will require
a Traditional Store or Non-Traditional
Store.
REAL ESTATE CONSIDERATIONS
Our domestic real estate department can
assist you in considering the following:
- Site Selection
- Site Evaluation
- Demographics and Market
Analysis
Site characteristics to consider when
selecting a possible location for Marble
Slab Creamery
.
- Demographics
- Co-tenancy
- Traffic (drive and foot traffic)
- Accessibility to your core
customer group
- Visibility
- Competitive Analysis
APPEALING STORE
DESIGNS
Kiosk
Requirements:
• 200 SF (19 SM)
• Proximate plumbing and electrical lines
• Ancillary storage space recommended
APPEALING STORE
DESIGNS
On Mall
Requirements:
• 900 – 1,200 SF (85-111 SM)
• Plumbing and Electric provided
APPEALING STORE
DESIGNS
Off-Mall
Requirements:
• 800-1200 SF
( 74-111 SM)
• Electrical and
plumbing
connections
INTERNATIONAL MASTER
FRANCHISEE PROFILE
We are looking for business people who successfully
operate similar businesses in their country of interest
with the ability to grow quickly via self development
and sub-franchising
Successful Master Franchisees often operate other food or retail concepts
and have experience with other franchise concepts
Financial stability with a net worth of a minimum of $300K USD in liquid
assets
Has a dedicated, English speaking staff on the ground in the
country/territory where they wish to operate
Master Franchisee candidate will be heavily involved in the business and
act as the “Brand Champion” within their organization
CHARACTARISTICS OF IDEAL MARKETS FOR
INTERNATIONAL FRANCHISING
Product offering is attractive to local clientele
Products can be sold at local price points
Availability of appropriate real estate in the
market to support growth
No import restrictions on key brand commodities
such as dairy, sugar, flour etc.
Political and banking stability in the market to
access U.S. dollars
NEXT STEPS
Complete the International Request for Consideration
Continue discovery discussion with the International Director on the inputs to
complete your business plan
Receive and negotiate market terms for Marble Slab Creamery
Receive a Letter of Intent (LOI) from Marble Slab Creamery containing business
terms
Complete and refine your business plan based on the mutually agreed upon
business terms.
Thank you for completing your review of the Marble Slab Creamery Virtual
Brochure! We look forward to working with you towards joining our franchisee
team!