Franchise Report Here

DISCLAIMER
This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is
for information purposes only. Currently, the following states regulate the offer and sale of franchises:
California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon,
Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to
locate a franchise in one of these states, we will not offer you a franchise unless and until we have
complied with applicable pre-sale registration and disclosure requirements in your state. Franchise
offerings are made by Franchise Disclosure Document only.
Welcome to the Marble Slab Creamery Franchise Discovery Process. We have carefully
designed the process to allow you to evaluate our opportunity and determine if we’re a fit
to achieve your professional and personal goals. In the first section, we’ll provide you an
overview of the opportunity and process.
OVERVIEW
PROCESS OVERVIEW
This section is designed to:
Provide answers to your
questions about the Marble
Slab Creamery opportunity
Address key elements for
succeeding as a franchisee
Share our vision of the brand
and franchisees
Determine if you would like
to move forward in the
process
MARBLE SLAB CREAMERY
HISTORY
Since 1983, Marble Slab Creamery has
built its reputation by specializing in
super-premium ice cream with the finest
ingredients. Originally, the franchise was
invented by chefs Penn and LaPage,
who changed the way we enjoy frozen
dessert with the ability to create your
own concoction. Their “Frozen Slab” was
the first, the original, and soon they
began franchising this concept. In 1986,
one of the first franchisees built a
franchising concept that provided other
franchisees a comprehensive business
venture.
MARBLE SLAB CREAMERY
HISTORY
In August of 2010, Global Franchise Group,
LLC acquired Marble Slab Creamery. We
now have more than 350 open stores
around the world.
MARBLE SLAB CREAMERY
HISTORY
In August 2011, Marble Slab
Creamery and MaggieMoo’s
Ice
Cream
merged
into
and
Treatery
one
concept,
increasing the Marble Slab
brand portfolio to more than
470 open stores. This merger
took
the rich history and
award-winning
ice
cream
flavors from both brands to
create a premium and playful
experience for our customers.
ADVANTAGES OF
FRANCHISING WITH
MARBLE SLAB CREAMERY
Global Franchise Group is a
strategic brand management
company with a focus on
franchising. Global Franchise
Group (GFG) owns a portfolio
of franchise brands that
includes quick service
restaurant (QSR) franchise
concepts: Great American
Cookies®, MaggieMoo's®,
Marble Slab Creamery®,
Pretzelmaker®, and Hot Dog
on a Stick™.
Because Global Franchise Group,
ADVANTAGES OF
FRANCHISING WITH
MARBLE SLAB CREAMERY
LLC is one of the world’s
leading brand management
companies, we understand the
importance in supporting all our
franchisees in every way possible.
This deep commitment and
passion for our brands is the
reason for building GFG
University, ensuring every
franchisee in our brand portfolio
has a level of expertise and
confidence from day one of
ownership.
It takes hard work and
devotion to run a profitable
ADVANTAGES OF
FRANCHISING WITH
MARBLE SLAB CREAMERY
ice cream business, and
GFG University offers stateof-the-art technology for
initial and on-going training,
programs and support.
THE OPPORTUNITY
Everything we make here is fresh! In addition to our super-premium
homemade ice cream, we hand-roll and freshly bake from scratch our
signature waffle cones and brownies.
We also offer delightful nonfat
frozen yogurt treats, smoothies,
shakes and malts, sundaes, banana
splits, ice cream cakes and pies. As
for the mix-ins, we offer only the
freshest fruits, the finest nuts, the
sweetest candies and the yummiest
cookies around to satisfy the most
sophisticated palettes and the
craziest of cravings!
FRANCHISOR ROLE
Our growth strategy at Marble Slab
Creamery focuses on enhancing not only our
brand awareness, but extends to aiding
every franchisee to find the best location
possible. To that end, we have some of the
best real estate specialists that will help look
at local trends and demographics, as well as
assist you in site selection. Our store locator
assistance and layout is designed to drive
maximum traffic with minimum overhead.
Additionally, Marble Slab Creamery
continually offers new and existing owners
assistance and consultation.
FRANCHISE SUPPORT
Our growth strategy at Marble Slab Creamery
focuses on enhancing not only our brand
awareness, but extends to aiding every
franchisee to find the best location possible. To
that end, we have some of the best real estate
specialists that will help look at local trends and
demographics, as well as assist you in site
selection. Our store locator assistance and layout
is designed to drive maximum traffic with
minimum overhead. Additionally, Marble Slab
Creamery continually offers new and existing
owners assistance and consultation.
FRANCHISE SUPPORT
In addition to site selection and lease negotiation,
Global Franchise Group, LLC provides a vast
array of support to its franchisees.
For Instance:
Marketing support calendar of events
and ongoing brand building initiatives
The opportunity to network with
experienced peers
FRANCHISE SUPPORT
Operations training: P&L management, cost of
goods and labor controls
Periodic field representative consultations on
operations and marketing
Tips for team training on customer satisfaction and
customer loyalty
Unparalleled franchisee training and support
through GFG University
FRANCHISE SUPPORT
The opportunity to co-brand with other brands in the
Global Franchise Group, LLC portfolio at
discounted rates
Ongoing access to our expertise and materials in
the areas of: Business Development, Site Selection
and Leasing, Construction, Purchasing, Training,
Store Operations, Quality Control, Promotions,
Marketing, and Research and Development
Marble Slab Creamery
uses technology in a
variety of ways to
enhance our marketing
and make life easier for
our franchisees.
TECHNOLOGY
We use social media to
broaden our marketing and
reach a greater number of
potential customers.
Technology is also used to
bring repeat business to
our franchisees with email
campaigns.
In order to make your
life easier, we offer
online updates, training
sessions and webinars.
You can also use your
computer to access the
POS data for report
purposes, which you will
learn about in training.
MARKETING AND
PUBLIC RELATIONS
Marketing and Advertising is essential to
the growth of any business.
In our experience, we have found the
more you raise awareness the more
traffic is driven to your business.
Global Franchise Group is very focused
on getting exposure for all our brands. We
are able to leverage our connections and
promote brand awareness in many
sectors.
FINANCIAL REQUIREMENTS
The cost to open a Marble Slab Creamery will vary
depending on the location, area, and size of the
store. Your total investment will be approximately
$238,085 to $371,635, with a typical store ranging
from 650 to 1400 square feet.
FRANCHISEE
PROFILE
Although it is tough to pinpoint who would be a perfect
candidate, we have found a few comparable characteristics
among some of our most successful franchisees:
Financial
stability with a
net worth of at
least $250K and
$100K of that in
liquid assets
Committed,
Positive
Attitude
Wants to
build a
business
rather than
create a job
Confident,
Ambitious, SelfMotivated
Passionate
about the
business,
brand and
community
Willing to work
for success,
complete
ongoing training
and attend brand
meetings
GFG is here for
the support, but
you have to be
motivated to do
the work
NEXT STEPS
Certain paperwork will
There are many
be requested before we
benefits to
conclude this discovery
franchising with
process. The paperwork
such a dynamic,
will include:
mature and growing
brand.
Review of Franchise Disclosure Document (FDD) and
completion of Acknowledgement of Receipt (AOR)
Liquidity verification showing at least $100K
Tax returns for last 2 years
Complete background check form for you, spouse and
partners (if applicable)
Articles of Incorporation or Membership Agreement-if in a
company name
FACTS
Marble Slab Creamery is known as The Freshest Ice Cream on
Earth! We are consistently ranked in Entrepreneur's “Top 500
Franchises*.” In addition to this accomplishment, we are known for:
Being chef-driven,
which is the roots of
Marble Slab Creamery,
the original ice cream
slab concept
Ingredients from
around the world—
vanilla from
Madagascar and
chocolate from
Sweden
Dairy from around the
block—local dairy will
deliver proprietary all
natural sweet cream
making this a superior
product to our
competition
Endless Mix-Ins
lends itself to many
intriguing taste
combinations
Fresh baked
waffle cones
and goods
TARGET AUDIENCE
Mostly Female
Families with Kids
18-54 Years Old
UNIQUE DIFFERENTIATORS
Originator of the Frozen Slab Concept
Chef-Driven, Freshest Ice Cream
Dairy from the region, finest
ingredients from around the world
Research and Development Food Science
Support for new product innovations
FRANCHISE DISCLOSURE DOCUMENT
The Franchise Disclosure Document (FDD) is a
document required by law for all franchisors to give to
potential franchisees.
We have provided this guide to outline key points
and to help you understand our brand(s), the
opportunity as a franchisee and how our relationship
together would work.
We are required by law to tell you
to read the FDD carefully and rely
solely on the Franchise Agreement
when making decisions.
Download coming soon. In the
mean time, please speak to your
development manager for an
emailed or mailed version to be
sent to you.
LOCAL
FUNDRAISING
Marble Slab Creamery has an impressive
track record of supporting successful
fundraising events. Whether it’s one of our
Premium Ice Cream Cakes Fundraisers, or a
Celebrity Scoop night, our gourmet flavor can
help your school or organization bring in
money by the scoopful.
CELEBRITY
SCOOP NIGHT
A school or organization can host
a Celebrity Scoop Night at your
store, during which you, members
of the school or organization,
and/or local celebrities are
featured as the "Celebrity
Scoopers" and actually serve our
famous homemade ice cream to
customers.
CAKE FUNDRAISERS
Build Customer Loyalty
With the Marble Slab Creamery Ice Cream
Cakes Fundraiser, a school or organization
earns $5 toward achieving fundraising goals
for each Marble Slab Creamery Ice Cream
Cake sold. A school or organization with 20
sellers selling just 10 cakes each can earn
$1,000! Parents, family and friends can preorder Ice Cream Cakes from our gourmet line
of Premium Ice Cream Cakes, Seasonal Ice
Cream Cakes and Kids Ice Cream Cakes,
perfect for birthdays, anniversaries, special
occasions, or simply dessert.
The local Marble Slab Creamery will provide
the sellers with vouchers redeemable for the
selected Ice Cream Cake. The supporters
can redeem this voucher for up to one full
year.
What
other
fundraiser
allows
supporters to purchase a premium dessert
item on their own schedule, up to an entire
year?
This builds great return clientele
store!
to your
INITIAL/GRAND
OPENING AND
ONGOING
MARKETING
MATERIALS
Periodic promotions throughout
the year
Central representative on-site for support
Online Owner’s Intranet
National Marketing Fund provides
materials for these promotions
Complete Marketing Kits
Materials sent to each store
Media and public relations assistance
LOCAL STORE
MARKETING KITS
Step-by-step toolkits for
local store marketing
provided by Marble Slab
Creamery
Toolkit will support:
- National Promotions
- Online Cake Ordering
- Fundraising
- Birthday Parties
- Much, Much More!
IN-STORE
PROMOTIONS
In-Store
Promotions:
Drive Traffic and Brand
Awareness
Introduce New Products
Market Existing Products
Appropriate to the Specific
Time of Year
Four New
Promotions
a Year
WEBSITES:
CUSTOMER LOYALTY
The website showcases
the current promotion,
as well as any contests.
Customers can:
Explore All Menu Offerings
Order Cakes Online
Play with fun activities,
including coloring pages
and downloads
PUBLIC RELATIONS
We work with a world-renowned agency to
increase brand awareness and drive traffic
to our locations. The agency will:
Support new product introductions
Manage celebrity endorsements
Manage special events
Work with franchisees at a local
level to help with local media
placements and product drops
SOCIAL MEDIA
We utilize Facebook, Twitter and Foursquare to
engage and interact with our customers:
Share Current Promotions
Promote Local Contests
Allows Real-Time Dialogue with
Customers
MARKETING CALENDAR
Marble Slab Creamery provides a yearly national
calendar
Franchise systems will have marketing visibility
Allows for implementation of
promotions on a local level
LAYING
THE SLAB
Site selection
Seeking development in
primary and secondary
markets throughout the U.S.
SITE SELECTION &
SITE CRITERIA
Site criteria
Location Type – Lifestyle and Open Air, Entertainment Districts, Downtown
shopping
Median household income of $50,000
Minimum: 50,000 population within a 3-mile radius
800–1200 square feet
Preferred Co-Tenants:
Movie Theatre
Sit Down Restaurant
Cluster
Book Stores
TARGET VENUES
Transportation Hubs
Restaurant Clusters
Anchored shopping
destinations
Large Lifestyle Shopping
Centers
Pedestrian Driven
Entertainment
Airports
Entertainment Complexes
Tourist Destinations
A typical Traditional Store
requires between 650 and
1,400 square feet of space.
A typical modular,
prefabricated Non-Traditional
Store will use between 400
and 800 square feet of
space. A typical Satellite will
use between 50 and 150
square feet in a shopping
center or venue, but also will
require a Traditional Store or
Non-Traditional Store.
REAL ESTATE/LEASE
ASSISTANCE
There will be an experienced real
estate professional available to help
you with the following:
Site Selection
Site Evaluation
Demographics & Market
Analysis
Letter of Intent Negotiation
Lease Renewals (ongoing)
CONSTRUCTION
ASSISTANCE
Architect – Approval and
facilitation of unit plans
Take Offs – Review and
validation of quantities from
vendors
Generate Purchase Orders –
Convert take offs to purchase
orders for franchisee to process
Store Layout – Produce one
page layout for assistance with
real estate negotiations
Vendor Relations – Manage
vendor base and establish
processes and pricing
Manuals – Maintain design and
construction manuals for all
concepts
Consultation – Assist franchisee
with project management of
build out
STORE BUILD OUT
You will be assigned a
Construction Project Manager
who will work directly with you
and your general contractor on
the build out of your store.
Construction Project Managers
will complete a punch list on the
store at the completion of the
project.
You can rely on your
Construction Project
Manager to guide you through
the process.
PREFERRED VENDOR NETWORK
Since GFG has four Quick-Serve
Restaurant brands, we have a network of
preferred vendors that provide goods and
services to multiple brands.
GFG uses a collective buyer power to
lower costs across brands.
Preferred vendors will work with you
through the assistance of the
Construction Project Manager and Ops
team to ensure proper buys and on-time
openings.
TRAINING
6 days of platform (in-store) training on operational execution of business
5 days of classroom training on operations, marketing, finance, etc.
State-of-the-art training
Business and operational tools for owners
Modules Facilitated by Content Experts
Ongoing Education and Development
Engaging, Interactive, High Tech/High Touch
FRANCHISOR’S ROLE
Brand Integrity
Business Analysis
Business Model
Mystery Shop
Store Opening Support
Compliance Audit
Franchise Relations /
Communication
Training:
New Owner Platform
New Owner Training
Products & Initiative Roll
Outs (Webinar, Regional
Meeting)
Market Visit:
Sales
Financial Review
Quality Assessments
Business Plan
PRE-OPENING / ON-SITE ASSISTANCE
6 days of platform (in-store) training on operational
execution of business
5 days of classroom training on operations, marketing,
finance, etc.
5 days of New Store Opening assistance by Franchise
Business Consultant
As needed assistance with all aspects of opening by
Franchise Business Consultant, including initial
ingredients order, opening
marketing kit, etc.
FRANCHISE BUSINESS CONSULTANT
RELATIONSHIP / MENTORING
The Franchisee Business Consultant is charged with providing added
value to the franchisees’ business through providing
consultative revenue driving and cost cutting recommendations to help
improve franchise performance. The FBC has several touch points with
the franchisee, including in-store visits and off-site consultative business
reviews that consist of weekly emails and monthly phone contacts.
ANNUAL / QUARTERLY
MEETINGS
Franchisees can look forward to a
QSR conference every other year,
with business building workshops
facilitated by proven industry
experts
Regional training sessions
Ice Cream Champions Council
meeting three times a year
Quarterly all franchisee webinars
ONGOING TRAINING &
SUPPORT
Ongoing training and support is
provided by way of:
Webinar sessions
Regional train-the-trainer
sessions to meet business
needs
POS PLATFORM
Provides our
owners/operators
with access to a
number of reports
Allows for better
management of
labor, scheduling
and inventory
Provides
understanding of
sales cycles, product
mix and much more
REPORTING
The POS system
allows for direct
We use this information
upload of
to assess the success of
information to the
programs and make
GFG systems.
adjustments to improve
franchisee profitability.
INTRANET
This allows franchisees to have
access to a wealth of information at
their fingertips:
Forms
Marketing Materials
Training Materials
Communication with Corporate
Contact with Fellow Franchisees
Much, Much More!
LOCAL DAIRY
GFG will work with a dairy
provider in your area to make
and deliver the proprietary
sweet cream mix from which
all ice cream is made.
SUPPORT CENTER
/ R&D LAB
The Ice Cream brands have dedicated
Research and Development Food Science
Support focused on:
Exploring trends in the marketplace
Continually revolutionizing our offering
New product innovations and ensuring each product is taken through an
extensive process to:
- Validate operational procedures in-store along with all other day-to-day activities
- Understand consumer demand and the products' impact on store sales and
product mix before a national launch
- A state-of-the-art Innovation Lab that provides the foundation for this innovation
NEXT STEPS
Complete the application for pre-qualification
Continue discovery discussions with your regional Development Manager
Review our Franchise Disclosure Document
Speak with franchisees for feedback about the business and gather
additional information to complete your business plan
Join us for a Meet-the-Team Day in Norcross, GA
Receive approval and sign your Franchise Agreement
Thank you for completing your review of the Marble Slab Creamery Virtual
Brochure! We look forward to working with you towards joining our
franchisee team!