here - Grupo Adagio

index
About us 02
Our history 03
The value of people 04
Where we are 05
Grupo Adagio in figures 05
Divisions 06
Adagio Distribución
07
UME unión musical
10
Music Gallery
11
Key Accounts
12
02
About
us
The adagio group has established
itself as the leading distribution
company within the musical
instruments and professional audio
field in Spain, Portugal and Italy.
by our own staff, and display areas
in the rest of centres.
Key Accounts:
The brands that we represent are
available in the leading chain stores,
including Fnac, Carrefour, Media
Markt, Alcampo or Toys”R”Us, among
others.
I
ts a family owned company
with more than 40 years
of history, with a highly
professionalised management and
a workforce over 150 people.
Headquarters are located in
Barcelona with facilities of 6.000 m2
including offices, technical service
and warehouse.
Adagio is present in all sales
channels within the musical
instrument and professional audio
market.
Therefore, Adagio´s business
is divided into four commercial
divisions:
Adagio Distribución:
A division specialising in the
importation and exclusive
distribution of musical instruments
and professional sound solutions in
Spain, Portugal and Italy.
UME unión musical:
We have 21 music shops all over
Spain and Portugal, as well as the
online store www.unionmusical.es
Music Gallery:
As Grupo Adagio is the main
supplier of music products for
El Corte Inglés, we also have 23
dedicated points of sale in the main
shopping centres of Spain, manned
The structure of our business is
complemented by a warehouse
of over 5,000 m2 and our own
technical service.
Our dedicated technical service
is committed to giving our clients
quick, reliable answers for their
peace of mind.
42
years
03
Our
history
G
rupo Adagio was founded
more than forty years
ago as a family business
that started as a music store in
Barcelona.
This business gradually included
exclusive musical instrument
brands in its catalogue, until it
became a distribution company for
the whole of Spain. This is how our
family business came to be a dealer
for such major brands as Casio or
Samick. More than thirty years later,
these manufacturers still trust us to
distribute their products.
other brands. Our group went on
to become a strong player in the
professional industry, supporting
new brands such as HK Audio,
Audix, etc. We also created the
Department of Projects, staffed by
qualified engineers able to provide
comprehensive audio solutions that
can be installed by our clients.
points of sale in the main shopping
centres of each city.
In 1990, our company store division
purchased Unión Musical, the largest
chain of music shops in Spain,
specialising in classical instruments.
Adagio Pro was renamed Adagio
Distribución in 2013, merging all
of its instrument and professional
audio brands in a vast catalogue that
includes more than 3,000 product
references.
In 2014, Grupo Adagio made the
jump to the Italian market and went
on to become the Behringer dealer
for the whole of Italy.
Already a leader in the musical
instrument industry, Grupo Adagio
opened its Adagio Pro professional
division through the purchase
of the company Alberdi Pro, a
dealer for Martin Audio, among
By buying Galerías de Música
in 2004 from the company Real
Musical, Adagio became a sole
dealer for El Corte Inglés – the
most important department stores
in Spain – and opened its own
Committed to our intention of
reaching every instrument sales
channels, Grupo Adagio has
successfully placed its products in
large consumption centres such as
El Corte Inglés and Toys”R”us.
Thanks to the good management
of the brands that it represents in
Spain, in 2003 Grupo Adagio started
operating in Portugal and became
the sole dealer for most of its brands
across the Iberian Peninsula.
“With a history of more than forty
years in the industry, and after the
vast growth that it has experienced,
Grupo Adagio is still a family-run
business that upholds the same
values of personal triumph and
quality that have led us to be what
we are today”
04
The value
of people
G
rupo Adagio is aware that
the company’s main asset is
the people who make up its
team of professionals.
Our employees’ ongoing training
in the brands that we distribute,
work team, constant interaction
among all the departments that have
common objectives, and chances
for professional development are
some of the values offered by Grupo
Adagio to its human team.
The result
A consolidated, motivated team of
professionals ready to give efficient
answers to our clients’ needs.
This team comprises the following
members:
5 product managers.
11 commercial experts.
Customer Service Department.
Marketing and Communication
Department.
IT Department.
Department of Operations
Management.
Purchasing Department.
e-Commerce Department.
Department of Human Resources.
90 shop assistants.
Warehouse staff.
5 helpdesk technicians.
2 project engineers.
05
Where
we are
In
figures
! Grupo Adagio (central)
! Adagio distribución
Delegates
! 21 UME shops
! 23 ECI corners
! Adagio Italy
! A 42-year history
! A turnover of 30 million
Euros in 2013
! 150 members of staff
! 44 company points of sale
in Spain and Portugal
! Sole dealer for 46 brands,
90% for more than 15 years
ago
! More than 1,500 active clients
! A 5.000 m2 warehouse
Divisions
07
O
ur potential clients are
the main instrument and
professional sound shops,
engineers, installers and equipment
rental companies in Spain, Portugal
and Italy.
Key Brands
One of the pillars to become the
leader in distribution is to dispose
of a strong catalog with major
brands that cover the needs of
our different customers. We are
extremely satisfied to have a stable
and long lasting partnerships with
the leading and most prestigious
brands in each sector.
What makes us different
A team made up by professionals
of the industry with proven training
and experience is the key to the
success of this department.
With our eleven commercial
experts, five product specialists,
two project engineers, a helpdesk,
a Marketing and Communication
Department and a Customer Service
Department, we are able to give
support to the different client profiles
that trust our company every day,
and solve any need they may have.
To strengthen our distribution
system, we make constant
investments in promotional
and marketing actions, in close
cooperation with manufacturers with
a view to planning our strategies.
Adagio distribución is the only
partner in addition to the standar
network of clients to have a chain
of 44 company points of sale
where it can sell the brands that it
represents.
08
Professional
electroacoustic solutions
Our technical office is staffed by
highly qualified professionals who
have access to state-of-the-art
technology to carry out projects of
any size.
The Engineering Department of
Adagio Distribución participates in
all the stages of a project to ensure
the highest level of satisfaction
for our clients and the users of the
facilities involved.
Our experience includes a vast
variety of premises and services,
such as auditoriums, theatres,
conference centres, PA and security
systems, churches, retailers, hotels,
restaurants, bars and clubs/pubs.
09
Brands
10
T
he chain of 21 stores
together with its webstore
www.unionmusical.es make
us the largest network in Spain a
Portugal.
We are present in the major cities
such as: Madrid, Barcelona, Valencia,
Malaga, Seville, Pamplona, Gerona
and Lisbon.
Every major brand are available in
our shops, ensuring that all of our
clients needs and requirements are
met.
Setting us apart
The friendly service provided by the
more than fifty music professionals
who make up our staff and the
constant motivation to turn our shops
into meeting points for musicians and
amateur through the organisation of
events, presentations, roadshows or
training schools, to name just a few, set
us apart from other instrument shops.
11
A
s the main instrument dealer
for El Corte Inglés (spanish
company with and annual
turnover of 16 billion euros) have 23
stores in the most important shopping
centres in Spain, all of which are
manned by Grupo Adagio’s own staff.
In other centres, we have the product
display areas demanded by suppliers
as an indispensable requirement.
We are sales leaders with a market
presence of 90% withing El Corte
Inglés.
Marketing
Our stores take part in all the
marketing campaign of El Corte
Inglés, being one of the Spanish
companies with the largest
investment in publicity. With the
result of attracting a large number of
customers, more than a million each
day passes through any of its centers.
Service
El Corte Inglés is distinguished by
its high level of customer care and
service. Brands sold in El Corte
Inglés stand out for its quality and
reputation.
Customers in El Corte Inglés
enjoy special services such as
reimbursement and financial
conditions.
12
Pioneers
Our brands are present in the main
mass market chains such as (Fnac,
Carrefour, Alcampo, Toys”R”us, etc.).
In most of these chain stores
we have been the first to create
our own space with musical
instruments in their departments.
Marketing
We actively participate in the
different promotional actions
organized by those centers;
demostrations, contests,
outstanding products, headers, as
well as in their national promotional
campaigns. We are also present in
their online shops.
Human Resources
We have the specialized sales team
that is required in the big surfaces.
We have product specialists
regularly training the sales team in
order that they are updated with
the latest information about new
products and technology.
Avda. la ferrería 3 y 5
Montcada i Reixac, Barcelona
Tel.: (+34) 935 646 012
e-mail: info@adagio.es
www.grupoadagio.es