HENDRICK ACURA CHARLOTTE

HENDRICK CHRYSLER DODGE JEEP RAM OF Charlotte
HENDRICK
STYLE GUIDE
ACURA CHARLOTTE
OFFICIAL STYLE GUIDE
HENDRICK ACURA CHARLOTTE
STYLE GUIDE
PURPOSE
This Style Guide is provided to assist you with the transition into
your new logo as you convert over to the NEW Hendrick Brand
Initiative. It also provides many references for you and your vendors
to follow in the conversion process. The brand support website
(HendrickBrandSupport.com) offers verious file formats that should
cover all of your needs. For any requested formats that cannot be
located on the brand support website, contact Carolyn McDonough
at Hendrick Automotive Group.
INCLUDED
- High-res Vector Logos
- High-res Raster Logos
- Logo Color Options
- Apparel Layouts
- Embroidery Files
- Letterhead
- Envelopes
- Business Cards
FONTS
Eurostile Extended - Black (City Name)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Eurostile Black (Business Card Name)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Century Gothic - Bold (Stationery)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
294
CMYK
RGB
Pantone C.100 M.58 Y.0 K.21 R.0 G.85 B.150
HEX
005596
Black
CMYK
Pantone C.0 M.0 Y.0 K.100
HEX
000000
RGB
R.0 G.0 B.0
AREA OF ISOLATION
To give your logo “breathing room”, ensure there is a space that
surrounds it by at least one quarter the hieght of the logo at the
size being used. In the example shown below, the logo is isolated by
a space of X (X = 1/4 logo height). At the size shown here, height of
the logo is 1 inch, thus the area of isolation would be 1/4 inch.
1.00”
1/4”
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HENDRICK ACURA CHARLOTTE
STYLE GUIDE
This is your master logo. It is to be used as seen here for all
communications for Hendrick Acura Charlotte. No variance is
allowed unless color is not available, in which case it must be printed
in black or white.
PMS Colors
BLUE - pms 294
White
Black
RGB Colors
PMW - r-0, g-85, b-150
White - r-255, g-255, b-255
Black - r-0, g-0, b-0
ALTERNATE LOGOS
CMYK Colors
PMS 294 - c-100, m-58, y-0, k-21
White - c-0, m-0, y-0, k-0
Black - c-0, m-0, y-0, k-100
SOLID BLACK
When printing in black ink, use the logo as shown.
REVERSED
When printing the logo on a color or dark area, reverse as shown..
STANDARD RATIO
Any time the logo is used the aspect of the logo must be 1.00” height
to 2.00” width.
BACKGROUND COLOR IS NOT PART OF THE LOGO. IT SHOULD NOT PRINT.
ITS ONLY PURPOSE IS TO DISPLAY THE REVERSED LOGO.
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HENDRICK ACURA CHARLOTTE
STYLE GUIDE
To ensure our brand integrity, it is important to only use your logos as they appear in this Style Guide.
Logos cannot be modified in any manner. As such:
- DO NOT use the logo without the TM (Trademark)
- DO NOT add any effects to the logo
- DO NOT use anything but the approved and provided logos.
- DO NOT attempt to alter the logo.
- DO NOT reproduce the logo in non-approved colors.
- DO NOT stretch or alter the logo’s proportions.
- DO NOT attach anything to the logo.
- DO NOT use part of the logo; it is an integral unit, always keep it whole.
- DO NOT use the logo as part of a sentence or phrase.
- DO NOT change the direction of the flag
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HENDRICK ACURA CHARLOTTE
STYLE GUIDE
APPAREL
- These are the approved embroidery options.
- Tonal usage is allowed on approved apparel.
- Dealership logo should appear on left chest.
- Hendrick or Team Hendrick should appear on back yoke.
- The necessary embroidery files are available on the
brand support website at HendrickBrandSupport.com.
- or -
- or -
- or -
- or -
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HENDRICK ACURA CHARLOTTE
STATIONERY
STYLE GUIDE
LETTERHEAD 2-COLOR
These are examples of the approved Letterhead and Envelopes.
Full color or black and white is acceptable.
Files for your envelope and letterhead are included on the CD.
LETTERHEAD 1-COLOR
6824 E. Independence Blvd. Charlotte, NC 28227
www.hendrickacura.com
704-563-7800
6824 E. Independence Blvd. Charlotte, NC 28227
www.hendrickacura.com
704-563-7800
ENVELOPE 2-COLOR
ENVELOPE 1-COLOR
6824 E. Independence Blvd.
Charlotte, NC 28227
6824 E. Independence Blvd.
Charlotte, NC 28227
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HENDRICK ACURA CHARLOTTE
BUSINESS CARDS
STYLE GUIDE
ACTUAL SIZE
This is the standard business card layout.
Placements, fonts, colors and sizes should be followed.
Files for these are included on the CD.
First M. Lastname
Title
6824 E. Independence Blvd.
Charlotte, NC 28227
704-563-7800
Fax 704-563-9172
first.last@hendrickauto.com
www.hendrickacura.com
LAYOUT AND SIZE
First M. Lastname
Title
6824 E. Independence Blvd. Charlotte, NC 28227
704-563-7800
Fax 704-563-9172
first.last@hendrickauto.com
www.hendrickacura.com
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HENDRICK ACURA CHARLOTTE
STYLE GUIDE
ART FILES
You can download this style guide along with supporting art files
for the following mediums at HendrickBrandSupport.com.
- Stationery
- Embroidery Tapes
- Logos
- Business Cards
- Fonts
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