PICA - Mobile Monday Shanghai

Your
company l
here
Mobilemonday Shanghai
PICA – Your Mobile Social Circle
Alex Liang, MMIM Technologies Inc.
July, 2007
34 Now playing
5 Coming attractions
15 In The Pipeline
Huge Market with Enormous Growth
zChina
has the world’s largest mobile subscriber group.
zMobile
internet users will exceed internet users in 2008.
zDevelopment
zChina’s
of mobile applications is far left behind.
WVAS market volume will reach around USD 4,000 million in 2008.
China’s Mobile, WAP, and Internet Users
600
500
user million
477
440
200
160
185
159
359
299
230
115
USD million
7,000
563
5,000
232
210
5,397
4,064
4,000
3,000
6,782
47%
40%
6,000
400
300
545
516
China WVAS Market Size
26%
33%
2,756
1,962
2,000
135
1,000
100
0
0
2006A
Mobile User
2007E
2008E
WAP User
Source: IDC Research and iResearch
2009E
2010E
Internet User
2006A
Source: iResearch
2007E
2008E
2009E
2010E
High Entry Barrier from Internet to Mobile
zThe
team – scarce resources with mobile developing skills
zThe
handset – complex OS and phone models
zThe
network – connectivity, quality, cost, and operator setup
zThe
customer – different user behavior
Internet
Mobile
I’m doing so well on Internet, how come I can not develop my mobile business???
Mobile IM – The Next “Killer-app”
zAmong
mobile applications, Mobile IM has highest stickiness and strong
viral effect.
zProven
by the success of internet IM, Mobile IM bound to be the new
platform to integrate and distribute other mobile applications.
Usage Allocation of Mobile Applications
9%
14%
Search
Commerce
Space
Game
PICA Mobile IM Platform
20%
Magazine & Novel
Game
IM & SNS
Source: Analysys.com
Content
5%
Video
30%
22%
IM Based Services Aggregation
News & Content
Tools
E‐mail
PICA Network Structure
Ap 1
Ap 2
Ap 3
Ap 4
Ap 5
Ap 6
Internet
PICA Central Platform
CDMA
GSM/GPRS
PICA
OS1
PICA
OS2
PICA
OS3
WIFI/WIMAX
PICA
OS4
PICA
OS5
3G Network
PICA
OS6
PICA
OS7
PICA
OS8
Handset Support
z
Support widest range of mobile handsets, with over 1,000 models;
z
Support all mainstream mobile platforms (OS).
Nokia 6630, 6260, 3230, 7610, 6600
SonyEricsson P910, P908, P802 Panasonic X700, Lenovo P930 ……
Nokia S40 Series,
Motorola V3, V5, E398
SonyEricsson K500, K700,
Samsung D108
Siemens C65
NEC N710, N810, N840
……
Motorola A780, A1200, ROKR E6, Z6, V8
……
Symbian
Windows
Mobile
Java
Lenovo ET280, ET960;
Dopod 696, 818
……
PICA
Private
OS
Linux
Brew
Samsung, LG, Kyocera, Hisense, Daxian, Nokia,
……
Skyworks, Dragonfly
Sysol me……
Lenovo, Haier, Konka, HTW ……
PICA Services
Actively working with 3rd‐party partners, PICA offers a variety of multimedia applications and innovative cross‐network communication services.
Content and Application Partners
Standard API for
3rd party access
presentation
‐ Web site
‐ PC client
Internet
IM
Content
Space
Chatting
Dating
Messaging
Groups
Phone‐Phone
Phone‐PC
Personalization
Subscription
Entertainment
Download
Broadcast
Multimedia
Blog
Podcast
Photo upload
Personal space
Sharing
Publishing
(P2P)
(Downstream)
(Upstream)
Multimedia communication platform
between mobile and Internet
presentation
‐ WAP site
‐ Mobile client
‐ SMS，MMS，IVR, etc.
Mobile
PICA Services (Cont’d)
zMobile
ƒ
ƒ
ƒ
ƒ
zChat
ƒ
ƒ
zPOC
ƒ
ƒ
IM
Personal presence (i.e. Online, Offline, Busy,
Hide, etc.), Profile and Emoticons
Buddy list, grouping and management
Individual or group voice messaging or text
messaging (unlimited size)
Sending files to one or a group of friends
(pictures, etc.)
room and content channels
Group chatting according to personal interest
Updated news and contents discussion
Mobile Phone Push-to-talk
1 to 1, 1 to many, group-talk
Convenient for group-talk and cheaper
than long-distance call
PICA Services (Cont’d)
zMobile
Blog
ƒ Personal photo uploading and sharing
ƒ Voice and text blogging uploading and
sharing
zHigh
Compatibility
ƒ Support more than 1000 mobile
phones
ƒ Inter-working with WAP, SMS, IVR
zUser-friendly
Client Management
ƒ Automatic update client software
ƒ Extendable platform allowing a variety
of personalized value-added services
Strategic Partnerships
PICA
Overseas Carriers and Others
Well Positioned to Be the Winner
zChina’s
leading Mobile IM service provider.
zInnovator
in technology with multiple patents; system specially
designed for mobile users (best handset and network support).
zThe
largest Mobile IM community with over 10 million subscribers,
growing at CAGR 136%.
zClosely
zBroadly
working with major telecom carriers in China.
support applications from 3rd parties.
Your
company l
here
Thanks!
34 Now playing
5 Coming attractions
15 In The Pipeline
Contact: liangh@pica.com