Edward O´Neill, Artisan Food Specialist from Teagasc

Teagasc mission
“To support science-based
innovation in the agri-food
sector and wider bioeconomy
that will underpin profitability,
competitiveness and
sustainability”
Teagasc – Food Research - Dublin and Cork
Teagasc Food Industry Development
programme - objectives
To support innovation and competitiveness in the food
processing sector through knowledge and technology
transfer
Special focus on high potential Small and Medium Sized, artisan
and start up businesses
Department Resources – industry supports
Staff: 20 (Research / Technologists)
Facilities: Dublin / Cork – pilot and large scale Processing /
Packaging plant, Incubation Units, Test / display kitchens
Product development, Microbiological, Chemical, Sensory
testing and expertise available
Training & Conference centre: with annual programme of
workshops, demonstrations
Industry supports underpinned by a major Food Research
programme
Links with MTL Ltd a Teagasc industry joint venture
Irish Agri Food Industry
Agri Food Industry is worth > €8bn
Artisan/ Speciality Food is worth >0.5bn
Ireland is the fore in the production of Baby Formula
producing almost 15% of global exports.
Artisan/Specialty Food – Why?
Artisan food represents a
significant opportunity for
diversification.
It has a competitive advantage in
terms of superior price
differentiation compared to
commodity food products
Small food companies represent a
realistic alternative to low lost
commodity production
An Idea Never made Money!
Concept / Idea
What are the positive
aspects?
What are the negative
aspects?
What is interesting about this
idea?
Artisan Food - Client Comments / Concerns
Positives
Negatives
Local
Food Miles
Healthy
Traceability
Lifestyle
Organic
www
Skills
Red Tape
Finance
Time
Skills
Regional Food
champ
boxty
seafood
game
dried meat
lamb
beef
Vegs.
butter
cheese
apples
Local Food
UK Survey in Cornwall
Every £10 spent on local food = £25 to local
area
Every £10 spent in supermarket = £14 in local
New London School of Economics
Local Food
A Taste of Mayo
Savour – Kilkenny/Carlow
Good Food – The Wicklow Way
Galway Good Food Guide
Local Food – Roscommon
The Fuchsia Brand
A Taste of Ballyhoura Country
An Bord Bia
Routes to Market – Killowen Yogurts
Getting Started
Assessment of Market
Potential
Production and Distribution
Equipment and Buildings
Competitors
Retail Sector
Routes to Market – Killowen Yogurts
Developing the Product
Specialist Training
Undertaken
HACCP, Hygiene etc
Manufacturing Trials
Tastings
Packaging
Routes to Market – Killowen Yogurts
Farmers Markets – great way to
start, get to know the consumer
and vice versa
Local Independent Shops, Deli’s &
Hotels
Local listings with supermarkets
Specialist Independent Stores in
centres of population
Routes to Market – Killowen Yogurt
Food Service Listings with major
supermarkets.
Awards – Only Yogurt Co. in Ireland or UK
to win 3 gold stars at the Great Taste
awards. Gets your company noticed!
Own Brand for Aldi and Superquin, in talks
with Dunnes
Expansion and exporting!
Routes to Market – Killowen Yogurt
Pitfalls
Time to Market
Red Tape
Financial Planning
Distribution
Ingredients
Unforseen Issues
Routes to Market – Killowen Yogurt
From Moo to you in an Hour or Two!
Routes to Market – Farmers Markets Survey
Categories of Food Sold
Training Needs
Bakery
Fruit & Veg
Meat & Poultry
Seafood
Dairy
Preserves
Food Safety
Processing
Sales
All Area
None
32%
22%
22%
12%
9%
3%
36%
28%
25%
9%
2%
Stallholders; Irish 83%, other EU 14% remainder 3%
Male; 60%
Female; 40%
Routes to Market – Farmers Markets Survey
Reason for Starting
Financial gain
Farm Survival
Health & Lifestyle
89%
6%
4%
Long Term Viability
Yes
93%
Internet Sales
With Web sites
Effective
Used for Sales
26%
76%
72%
Artisan Supports
Leader / Enterprise Boards Offering Financial and Training Support
Concept to Completion – Teagasc
Technical Needs Survey of Food producers at F.M’s - Teagasc
A Guide to farmers markets, farm shops and box schemes – Bord Bia
Regional Listings of Food producers, restaurants, hotels – Bord Bia
www.bordbiavantage.ie – Bord Bia
www.innovationvouchers.ie – Enterprise Ireland
www.foodworksireland.ie
Food Works has five stages
1. The first stage - Plan Your Path will outline the
programme offer to you at events around the
country.
2. Immerse Yourself will give you guidance in
structuring your business idea and resource
requirement
3. Book Your Place is the application process and
includes an interview stage
4. Thirty entrepreneurs will be selected to
participate in stage 4
Take Your First Steps where you will have access
to intensive workshops, consumer testing of your
idea, intensive mentoring, technical expertise and
a feasibility grant of €5,000
5. Begin Your Venture will see the development of
investor ready business plans as the commercial
viability of your idea is tested through consumer
groups, workshops
‘There is no love sincerer than the love of food’. G.B. Shaw
Thank You!
Mr Edward O’Neill
Artisan Food Specialist, Teagasc, Moorepark, Fermoy , Co Cork, Ireland
Ph: 00-353-25-42234, Mob: 00-353-87-2893392, Eddie.oneill@teagasc.ie