Private Label

Private Label
Contents
03 Who we are
04 What we do
07Product
10Quality
13Innovation
14 Global reach
Who we are
Welcome to the Private Label division of the Whyte & Mackay Group.
The Whyte & Mackay Group, established in Glasgow in 1844, is synonymous with leading global
Scotch whisky brands such as Dalmore, Isle of Jura, Fettercairn and Whyte & Mackay itself, and through
the natural landscapes of Scotland, and the flawless raw ingredients available to us, we are able to craft
own label whisky to meet the specific needs of markets around the world.
We are one of the world leaders in the supply of own label whisky, crafted by years of experience, skill
and detail by our master distillers in the Highland, Speyside and Island regions of Scotland, the birthplace
of the water of life (Gaelic – uisge beatha).
One of Scotland’s oldest distilleries,
Fettercairn, is sited in the beautiful Highlands
of Scotland and contains two wash stills and
two spirit stills
Whyte & Mackay Private Label is immersed in the history and heritage of Scotch whisky providing us with
the necessary expertise and knowledge to distinguish us from others in the own label whisky market.
02
Emperador
Quality Brands
Whyte & Mackay
Scale
Our parent company Emperador, owns the
worlds largest brandy and the worlds second
largest brand.
Whyte & Mackay also produces Glayva liqueur
and Vladivar vodka as well as distributing
Russian Standard vodka, Cockspur and
Flore de Cana rums
Whyte & Mackay has remained true to
itself and its founders James Whyte and
Charles Mackay’s in pioneering spirits for
over 160 years.
Our Parent company Emperador sold
33 million cases in 2013.
What we do
Building on our core foundations, Whyte & Mackay Private Label is passionate about the art of whisky
making and obsessive about flawless customer service. Our range of maturation warehouses continuously
receives an impressive variety of whisky types allowing us to build whisky stocks which importantly
guarantees our customers certainty of supply and consistent product quality over the long term.
We have four key malt distilleries and a grain distillery in Scotland, supported by a full infrastructure of
maturation bonded warehouses, and a state of the art production facility based just outside Edinburgh.
We supply cased own label, bulk liquid and tertiary brands for exclusive use providing our discerning
customers with both traditional and innovative whisky styles and resulting in award winning product being
sold throughout many global markets, whether extra matured premium blends for bespoke clientele or a
quality blend for the mainstream market.
Any whisky labeled as Scotch, must be
distilled in Scotland, and matured for a
minimum of three years. Whisky only
matures in the cask, and not in the bottle.
Whyte & Mackay Private Label provide a truly integrated own label Scotch whisky understanding, and in
the current market place, there is no better solutions provider.
In addition we are also happy to discuss supply of Caribbean rum from Barbados or a variety of wine
based flavoured spirits.
Massive Production
Experience
Experience
Experience
Through the five distilleries, Whyte & Mackay
can produce over 40 million litres of alcohol
every year.
The Dalmore malt distillery has been
producing malt whisky since 1839.
In 2010 the Isle of Jura distillery did celebrate
its 200th anniversary.
At any one time we store over 1 million whisky
casks in our traditional warehouses around
Scotland.
05
Product
Whyte & Mackay Private Label can draw from over 160 years of craftsmanship, skill and knowledge to
create a variety of products to meet market demand.
Since 1844, we’ve not only produced some of the world’s most recognised blends and malts, but we’ve
been consistent innovators and forward thinkers on technology in our markets.
Our Scotch whiskies range is not only diverse, but is designed to meet head on, the needs, wants and
wishes of not only our valued customers, but also discerning consumers.
Our unique ability to match production expertise with fulfillment, means that every order is dealt with by
professionals with knowledge to deliver on the expectations you have, whether that be speed and flexibility
or passion and enthusiasm... that said, you may require all our attributes!
06
Awards
Value
Best of the Best
Every year the liquids we supply our long
term customers win gold and silver medals
in prestigious competitions such as
IWSC & ISC.
We think we are unique in that we hand craft
a bottle of 64 year old Dalmore that can sell
for more than $100,000 as well as making
Value brands for supermarkets
Previously Whyte & Mackay 30 year old
blend has been voted the best blended
whisky in the world.
With outstanding natural beauty and untainted
landscapes, Scotland offers the world’s most
unique raw ingredients, in particular, fast
flowing pure water.
08
09
Quality
Passion... Obsession... Pride... our key attributes in bringing you the quality that you would expect of a
global leader.
It’s embedded within our people, from master distiller, to key account managers and our warehouse
men and women, simply because our reputation over many years has been built upon not only the
attributes of our product, but also entire experience from sampling to delivery.
The world’s leading industry bodies have awarded both our blends and malts. Our Master Distiller,
Richard Paterson, is not only accepted as an acclaimed voice on whisky, but is third generation Distiller,
commonly known as ‘The Nose’ and simply is our very own human encyclopedia on this beautiful
product called whisky.
Our Master Blender, is not only that, he is our
ambassador across the globe. Known by his
nickname ‘The Nose’ he is responsible for
creating our award winning products
Richard has the same passion for our customers brands as he does our own and will only release a
liquid that he is proud of. This is why our private label brands regularly win top international awards.
Recognition
American Oak
Homegrown
Maturing
In 2014 Whyte & Mackay won over 70
medals in worldwide competitions for its
range of whiskies.
Our whiskies are matured in only the finest
American Oak barrels which are cared for by
our master craftsmen in Scotland.
We use only homegrown Scottish barley to
make our award winning whiskies.
To be a Scotch whisky, the spirit must mature
in oak casks in Scotland for at least 3 years.
11
Innovation
While the crystal clear waters of Scotland don’t lie still, neither does time, and with this comes
continued innovation.
Product development is driven by innovation… new blends, new casks, advanced production methodology.
Whyte & Mackay is at the heart of originality... the driving force of innovation in Scotch whisky.
Quite simply, our aim is to deliver what the customer requires. We continually aim to produce product styles
designed to provide the customer with market advantage over their competitors.
Collaboration is key. We work together with our customers, we learn from them and they learn from us.
By working side by side in partnership, we deliver innovative products, packaging and marketing that put
quite simply, achieves the end goal of our clients.
Our partnerships with clients, and our
understanding of their business requirements,
mean that Whyte & Mackay are a driving force
in new technology and logistics, providing a
full 360o service.
We offer a wide range of packaging solutions from the mainstream, high volume brand to the premium
bespoke products in gift cartons. Our production facility has 8 lines with a capacity of 6 million 8,4L cases
per year.
12
Caring for the Environment
Relationships
Exclusivity
Turnaround
We are continuously working with our glass
suppliers to create new lightweight bottles to
help with waste in the environment.
Whyte & Mackay has been the own label
Scotch whisky supplier to some of the words
largest retailers for nearly 30 years.
We own propriety bottles to give customers
exclusive packaging for their products.
From when we have artwork we can turn
round new product development into finished
goods in eight weeks.
Global reach
With many existing markets in the world already being serviced by Whyte & Mackay, we invest a great
deal of time exploring and researching new market opportunities.
The world is a changing place and we’re at the forefront of the provision of own label and bulk liquid to
over 100 countries in our ever developing market sector.
One look at our blue chip client base determines our differentiation to our competitors, and our heritage
and history of supplying quality whiskies across the globe means that our clients not only trust what we
produce, but rely on our service levels to minimise distribution and delivery schedules and ultimately
display exactly what Invergordon Distillers is all about... flexible, quality whisky solutions.
We embrace the fact the world is a smaller
place in terms of delivery, but in terms of
markets, it is ever changing, and our
research and understanding of new markets
is unrivalled.
Popularity
Reach
Popularity
Did you know?
Scotch whisky accounts for a quarter of all
United Kingdom food and drink exports.
Scotch whisky is sold in over 200
markets worldwide.
Scotch whisky sells nearly four times the
amount to its nearest rival whiskey.
Around 36 bottles of Scotch whisky are
shipped overseas every second.
15
Contact details
Mark Newton
Commercial Director - Whyte & Mackay Private Label
+44 (0)7736 592 702
mark.newton@whyteandmackay.com
Matthew Large
New Business Director - Whyte & Mackay Private Label
+44 (0) 7930 844947
matthew.large@whyteandmackay.com
Chris Coney
Senior National Account Manager UK - Whyte & Mackay Private Label
+44 (0)7931 175296
chris.coney@whyteandmackay.com
Private Label
Dalmore House, 310 St Vincent Street, Glasgow, G2 5RG
Telephone 0141 248 5771 Fax 0141 221 1993