Star-Telegram Media Kit Local General Rate Card

LOCAL GENERAL ADVERTISING
2014
Dallas / Fort Worth / Arlington (DFW).
We are the nation’s 4th largest consumer market.
With more than seven million people, DFW is the fourth largest consumer market in the nation. Only New York, Los
Angeles, and Chicago are larger. Without the Fort Worth/Arlington side, DFW would fall out of the nation’s Top 10
Markets.
Dallas / Fort Worth / Arlington, (DFW’s official name), is one major consumer market with two distinct media
markets.
In order to achieve a complete print buy, you must use both daily DFW newspapers – the Fort Worth Star-Telegram
and The Dallas Morning News – to effectively cover both sides of the entire market.
You can also make an effective and efficient DFW media buy by advertising in both the printed Star-Telegram and the
companion DFW Online Network.
Source: Scarborough, Multi-Market 2012
DFW
one major market.
two must-buys.
Dallas / Fort Worth / Arlington (DFW).
One major market with two distinct media buys.
With similar demographics across the nation’s 4th largest consumer market and distinct media loyalties, DFW is one major market
and two must-buys in order to effectively and efficiently reach all of Dallas – Fort Worth – Arlington.
The greater DFW market is home to more than
6 million people and is the 4th largest consumer
market in the US. – behind only New York,
Los Angeles and Chicago.
Points of Reference:
1 DFW Airport
2 Dallas Cowboys and Texas Rangers
3 D
allas Stars and Dallas Mavericks
Similar Demographics Across DFW
Fort Worth/Arlington MD
Dallas MD
U.S.A.
Median Age
34.5 years
34.1 years
37.5 years
Any College
58%
61%
57%
Married
61%
60%58%
Child(ren) in Home
52%
54%
46%
Home Owners
65%
60%
65%
$
55%49%
Household Income 50,000+ 52%
Cost of Living Index
94.8
96.4
100.0
But, Different Newspaper Loyalties Across DFW
Fort Worth/Arlington MD
Average-Issue Reach
Dallas MD
Fort Worth Star-Telegram
The Dallas Morning News
30%
27%
21%
Fort Worth Star-Telegram’s DFW Online
Network reaches all of DFW. (49% audience in
Fort Worth/Arlington Metro and 51% in Dallas
Metro)
17%
4%
5%
Daily Sunday
Source: Scarborough. DFW Study (2013);
Claritas (2013); ACCRA (2013)
1%
Daily
The Dallas Morning News’ Online Network is
unbalanced: 18% Fort Worth/Arlington Metro,
and 82% in Dallas Metro.
3%
Sunday
DFW
one major market.
two must-buys.
Personnel
Gary Wortel
President & Publisher. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (817) 390-7454
gwortel@star-telegram.com
Don Burk
Vice President/Advertising. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (817) 390-7863
dburk@star-telegram.com
Craig Diebel
Vice President/Online, Classifieds, Marketing. . . . . . . . . . . . . . . . . (817) 390-7787
cdiebel@star-telegram.com
James Burda
Major and National Accounts Manager. . . . . . . . . . . . . . . . . . . . . (817) 390-7768
jburda@star-telegram.com
Baker Haynes
Local Advertising and Targeted Publications Director. . . . . . . . . . (817) 390-7882
bhaynes@star-telegram.com
Rod McLain
Targeted Publications Manager. . . . . . . . . . . . . . . . . . . . . . . . . . . (817) 390-7392
rmclain@star-telegram.com
Larry Bien
Food Marketing Manager. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (817) 390-7150
lbien@star-telegram.com
Johnny Johnson
Insert Operations Manager . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (817) 215-2370
wjjohnson@star-telegram.com
Gary Cruse
Fort Worth District Manager. . . . . . . . . . . . . . . . . . . . . . . . . . . . . (817) 390-7605
gcruse@star-telegram.com
Karen Mordecai-Hirsch
Arlington District Manager. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (817) 987-6303
kmordecai@star-telegram.com
Steffanie Harnitchek
Northeast Tarrant District Manager. . . . . . . . . . . . . . . . . . . . . . . (817) 431-2231
sharnitchek@star-telegram.com
Leticia Govea
Advertising Production Supervisor. . . . . . . . . . . . . . . . . . . . . . . . . . (817) 390-7196
lgovea@star-telegram.com
Phone Numbers
Office PhoneFAX
Fort Worth. . . . . . . . . . . . . . . . . . (817) 390-7605 . . . . . . . . . . . . . .
Arlington. . . . . . . . . . . . . . . . . . . . (817) 987-6303 . . . . . . . . . . . . . .
Northeast. . . . . . . . . . . . . . . . . . . (817) 431-2231 . . . . . . . . . . . . . .
Major Accounts . . . . . . . . . . . . . . (817) 390-7768 . . . . . . . . . . . . . .
National. . . . . . . . . . . . . . . . . . . . . (817) 390-7768 . . . . . . . . . . . . . .
Inserts/TMC. . . . . . . . . . . . . . . . . (817) 390-7392 . . . . . . . . . . . . . .
Co-op . . . . . . . . . . . . . . . . . . . . . . (817) 390-7894 . . . . . . . . . . . . . .
Targeted Publications.. . . . . . . . . (817) 390-7392 . . . . . . . . . . . . . .
Digital or Online. . . . . . . . . . . . . . (817) 390-7877 . . . . . . . . . . . . . .
(817) 390-7201
(817) 987-6325
(817) 431-5534
(817) 390-7321
(817) 390-7321
(817) 390-7221
(817) 390-7201
(817) 390-7221
(817) 390-7528
Fort Worth Office
808 Throckmorton Street, Fort Worth, TX 76102
(817) 390-7605
Arlington Office
2201 N. Collins Street, Arlington, TX 76011
(817) 987-6303
Table of Contents
Zoned Editions Map
5
Full-Run Single- and
Multi-Insertion Rates
6
Zoned Editions Single- and
Multi-Insertion Rates
7
Total and Targeted
Market Coverage
8-10
TMC Total Results,
Print & Deliver, Star Tabs
11
Specialized Rates
12
La Estrella En Casa, DFW OT,
Sunday Select (Yes!)
12
Additional Rates &
Mechanical Requirements
13
Digital Ad Requirements
14
Deadlines
15
DFW Online
Network Rates
16-17
Audience
18
Policy
19
Northeast Office
1103 Keller Pkwy, Suite 101, Keller, TX 76248
(817) 431-2231
Mailing Address For All Locations
PO Box 1870, Fort Worth, TX 76101-1870
4
STAR-TELEGRAM IS A MEMBER OF: Newspaper Association of America, Associated Press, Alliance for Audited Media (formerly Audit Bureau
of Circulations), Advertising Checking Bureau, Metro Newspaper Advertising Services, Inc., Midwest Newspaper Advertising Executives Association.
Full-Run Star-Telegram Local General Rates
SINGLE INSERTION RATES
Local General Rates apply to all display advertising not otherwise designated in the National Rate Book. The Local General Rate
applies to all advertisers in the greater Dallas-Fort Worth Metro Area and the DFW DMA (Designated Market Area as defined by
Nielsen). Business types include Banks, Financial Planners, Schools, Co-Op/Dealer Associations, etc. Local General Rates are Net
per column inch. All per column inch rates include newspaper pick-up online within 7 days of publication. Full Run ROP includes a $10 pci
charge for online advertising and a $5 pci charge for Zoned ROP.
INVESTMENT LEVELS
OPEN
MONDAY-THURSDAY FRIDAY & SATURDAY SUNDAY & HOLIDAY
MAIN NEWS
OTHER SECTIONS
179
$
167
$
157
$
150
166
$
155
$
144
$
139
$
15,000
$
40,000
$
70,000
$
Level D
Level C
Level B
Level A
100,000
$
150,000
$
200,000
$
$
$
300,000
400,000
$
525,000
$
$
650,000
775,000
Over $900,000
$
$
146
$
142
$
139
$
$
$
134
131
$
127
$
$
124
122
MAIN NEWS
OTHER SECTIONS
192
$
179
$
168
$
161
178
$
166
$
155
$
149
$
135
$
131
$
128
$
$
$
124
121
$
118
$
115
114
$
$
$
$
157
$
152
$
149
$
$
$
144
141
$
137
134
132
$
MAIN NEWS
214
$
200
$
186
$
179
$
145
$
141
$
138
$
$
$
134
131
$
126
124
122
$
OTHER SECTIONS
197
184
$
173
$
166
$
$
175
$
169
$
166
$
161
156
$
153
$
160
156
$
152
$
$
$
$
149
146
$
$
$
$
148
145
$
141
138
136
CALL
MULTI-INSERTION AD PROGRAM
Our multi-insertion ad program allows contract advertisers to stretch their advertising investment to get the most frequency possible.
Local General Rates are Net per column inch. All ads must run in a 7-day period, ordered at one time, with no size changes.
Minimal copy changes relating to dates and interest rates only. All per column inch rates include newspaper pick-up online within 7 days
of publication.
DOUBLE PLAY
2X
Investment Level
MAIN NEWS
OPEN
$
140
$
129
$
119
$
115
$
15,000
40,000
$
70,000
$
$
100,000
150,000
$
200,000
$
$
300,000
400,000
$
525,000
Level B
$
650,000
775,000
$
900,000
Level A
$
Over
MAIN NEWS
158
$
133
$
123
$
113
$
OTHER
SECTIONS
145
$
122
$
113
$
ACTION ADS
4X
MAIN NEWS
137
$
115
$
107
$
OTHER
SECTIONS
132
$
124
110
$
$
Level D
5
167
$
Level C
OTHER
SECTIONS
TRIPLE PLAY
3X
$
104
$
102
$
95
93
$
90
$
$
103
$
97
$
99
$
93
$
88
$
$
109
$
Star-Telegram 2014 Local General Rates | star-telegram.com/mediakit
85
Star-Telegram Zoned Editions - Wednesday and Sunday
Star-Telegram Audience
Avg.-Issue Readership
Daily Sunday
Total/Full-Run
zzzz West (Fort Worth)
zzzz East (Northeast/Arlington)
Circulation (Core Print Only)
DailySunday
386,900 625,400
136,625221,965
226,100
384,000 73,601
119,704
160,800
241,400 63,024
102,261
Each and every day of the week, 9 of 10 newspaper readers across Greater Fort Worth, and Northeast and Arlington areas choose the Star-Telegram.
It is the newspaper of choice throughout the western side of DFW.
est (Fort Worth) edition reaches adults in Fort Worth, Benbrook, Westworth Village, White Settlement, and other communities across western
zzzz W
Tarrant County and in neighboring counties including Weatherford, Cleburne, Burleson and Granbury.
zzzz E ast (NE/Arl.) edition reaches adults in Hurst, Euless, Bedford, Colleyville, Grapevine, Southlake, Keller, North Richland Hills, Watauga, Richland Hills,
Smithfield, Haltom City, Trophy Club, Roanoke, Westlake, Irving, Arlington, Dalworthington Gardens, Pantego, Kennedale, Mansfield, and Grand Prairie.
Expand Your Reach With DFW Online Network
Star-Telegram.com and our DFW Online Network averages 2.2 million unique
visitors and 21.1 million page views per month. Our DFW Online Network
attracts more monthly unique visitors and we’re better balanced across DFW
than The Dallas Morning News Online Network.
Sources: Claritas; Scarborough, DFW Study (2013 R2-12); Alliance for Audited Media (formerly ABC) Audit Report for Star-Telegram (12 months ending March 31, 2012); Omniture/Catalyst reports; ComScore.
Daily = Monday through Friday averaged. *Zone information based upon data for ZIP codes within, or partially within, Tarrant County only and thus sum of zones will not equal “full-run”.
Star-Telegram 2014 Local General Rates | star-telegram.com/mediakit
6
West Edition - City By City*
East Edition - City By City*
Publishes Wednesday and Sunday.
Areas of coverage include Fort Worth, Johnson, Hood,
Parker, Wise and outlying counties. Minimum ad size is 3”.
Publishes Wednesday and Sunday.
Areas of coverage include Arlington, Mansfield, Grand
Prairie, Pantego, Dalworthington Gardens, Kennedale,
Midlothian, Hurst, Euless, Bedford, Colleyville, Grapevine,
Southlake, Keller, North Richland Hills, Watauga, Richland
Hills, Haltom City, Trophy Club, Roanoke, Westlake and
Irving. Minimum ad size is 3”.
SINGLE INSERTION RATES
SINGLE INSERTION RATES
(Fort Worth)
Level
Wednesday
Sunday/
Holiday
74
$
66
$
64
$
62
$
60
$
OPEN
$
Level D
$
Level C
$
Level B
$
Level A
$
(Arlington & Northeast Tarrant)
Level
Wednesday
88
OPEN
$
79
Level D
$
76
Level C
$
75
Level B
$
74
Level A
$
Sunday/
Holiday
49
$
56
44
$
42
$
40
$
38
$
49
47
44
42
MULTI-INSERTION RATES (UP TO FULL PAGE)
Ads running in same zone/edition. Ads must run within 7-day period, ordered at one time, no size/copy changes. Rates are per
column inch, per ad. If purchasing color, all ads must run in color. Minimum ad size is 3”. Minimum ad size for color is 24”.
Level
OPEN
Double Play
(2X)
Level
Double Play
(2X)
67
OPEN
61
Level D
$
59
Level C
$
58
Level B
$
54
Level A
$
$
Level D
$
Level C
$
Level B
$
Level A
$
47
$
42
40
38
36
LOCAL GENERAL COLOR PREMIUM
• Minimum ad size for color is 24”.
COLOR PREMIUM:
FULL RUN
ZONE
$
Black + 1 Color. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,349. . . . . . . . . . $589
Black + 3 Colors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,418. . . . . . . . . . $1,178
* Zoned ROP single insertion and multi-insertion local general rates include $5 pci charge for online advertising.
NOTE: Individual zone buys can not be combined to create same distribution as full-run buy. Full-run distribution will be billed as a fullrun buy and not separate individual zone buys.
Star-Telegram 2014 Local General Rates | star-telegram.com/mediakit
7
Targeted and Total Market Coverage
A. Preprint Insert Rates (In-Paper/Subscribers)
Retail preprint rates apply only to advertising done by local businesses within the Greater Fort Worth/Dallas Metro Area which sell
directly to the public through one or more locations they own or control. Retail rates do not apply to any advertising for which the
newspaper has established or will establish other rates, such as General or Classified. The classification of such advertising will be
done by the newspaper. All rates below are for CPM distribution to paid subscribers and/or opt-in non-subscribers. 2 Page refers to
single sheets. All other sizes are “TAB”. Rates for TMC distribution to non-subscribers are located on page 12.
DAILY -- FULL RUN
Tab Pages
Open
Level D
2
$67
$66
4
$73
$70
8
$76
$73
SUNDAY-- FULL RUN
12
$80
$76
16
$81
$79
20
$84
$80
24
$85
$81
28
$88
$82
32
$92
$85
Tab Pages
Open
Level D
2
4
8
12
16
20
24
28
32
$72
$79
$82
$87
$90
$92
$94
$96
$99
$71
$75
$79
$82
$85
$87
$88
$91
$93
$73
$77
$81
$83
$84
$85
$88
$91
Level C
$64
$68
$72
$75
$77
$78
$79
$81
$83
Level C
$69
Level B
$62
$66
$70
$73
$75
$77
$78
$79
$80
Level B
$67
$72
$76
$79
$81
$83
$84
$85
$88
Level A
$60
$63
$66
$70
$73
$74
$75
$76
$77
Level A
$65
$68
$71
$75
$79
$80
$81
$82
$84
SUNDAY -- 150,000 UP TO FULL RUN
DAILY -- 150,000 UP TO FULL RUN
Tab Pages
Open
2
4
8
12
16
20
24
28
32
$74
$81
$84
$90
$92
$94
$96
$99
$101
Level D
$73
$77
$81
$84
$88
$90
$92
$93
Level C
$71
$75
$79
$83
$85
$87
$88
$91
Level B
$68
$73
$77
$81
$82
$85
$87
$90
Level A
$66
$69
$73
$77
$81
$82
$83
$84
2
4
8
12
16
20
24
28
32
$80
$90
$92
$97
$99
$102
$104
$106
$109
$96
Tab Pages
Open
Level D
$78
$83
$88
$92
$96
$97
$99
$100
$103
$94
Level C
$76
$81
$85
$91
$94
$95
$96
$98
$101
$91
Level B
$74
$79
$83
$88
$91
$94
$95
$96
$98
$87
Level A
$71
$75
$78
$83
$88
$90
$91
$92
$94
SUNDAY -- 75,000 TO 149,999
DAILY -- 75,000 TO 149,999
Tab Pages
Open
Level D
2
4
8
12
16
20
24
28
32
$77
$85
$88
$94
$96
$98
$100
$103
$105
$76
$80
$84
$88
$93
$94
$95
$97
$100
Tab Pages
Open
Level D
2
4
8
12
16
20
24
28
32
$83
$93
$96
$101
$103
$106
$108
$111
$113
$82
$87
$93
$96
$100
$101
$103
$104
$107
$84
$91
$95
$98
$99
$100
$102
$105
Level C
$74
$78
$82
$87
$91
$92
$93
$95
$98
Level C
$80
Level B
$71
$76
$81
$84
$87
$91
$92
$93
$94
Level B
$77
$82
$88
$93
$95
$98
$99
$100
$102
Level A
$69
$72
$76
$80
$84
$85
$87
$88
$91
Level A
$74
$78
$81
$88
$93
$94
$95
$96
$98
DAILY -- UNDER 75,000
SUNDAY -- UNDER 75,000
Tab Pages
Open
Level D
2
4
8
12
16
20
24
28
32
$82
$92
$95
$100
$102
$105
$107
$109
$112
$81
$85
$92
$95
$99
$100
$102
$103
Level C
$79
$83
$90
$94
$96
$98
$99
$101
Level B
$76
$81
$87
$92
$94
$97
$98
$99
Level A
$73
$77
$81
$87
$92
$93
$94
$95
2
4
8
12
16
20
24
28
32
$90
$99
$103
$108
$110
$113
$115
$118
$122
$106
Tab Pages
Open
Level D
$88
$94
$99
$102
$107
$107
$109
$111
$114
$104
Level C
$85
$92
$97
$101
$104
$105
$107
$109
$112
$100
Level B
$82
$90
$95
$99
$101
$104
$105
$107
$108
$97
Level A
$79
$83
$88
$94
$99
$100
$101
$102
$104
*For preprint inserts greater than a 32-page tab, contact your Account Executive for rate information.
8
Star-Telegram 2014 Local General Rates | star-telegram.com/mediakit
Targeted and Total Market Coverage: Rates
B. Targeted and TMC Insert Rates (Non-Subscribers)
TMC rates apply to mid-week non-subscriber shared-mail/carrier -delivered insert distribution. TMC rates may also apply to the subscriber carrier distributed portion if
distributed in combination with non-subscribers and only when the non-subscriber portion is 25% or more of the total distribution quantity. All rates are net. All TMC
rates are subject to postal increase.
The correct table to use for TMC pricing is determined by the day the subscriber (home delivery) insert is scheduled. A Wednesday Home Delivery
insert schedule would use the Daily TMC table while a Sunday Home Delivery schedule would use the Sunday TMC table.
Daily TMC (by weight)
Investment Level
OPEN
Up to .29 oz
.30-.40 oz
.41-.70 oz
Sunday TMC (by weight)
.71-1.1 oz
Up to .29 oz
.30-.40 oz
.41-.70 oz
.71-1.1 oz
12,000
15,600
$
20,000
$
26,000
$
34,000
$59.17
$54.33
$52.96
$51.65
$50.34
$48.99
$47.67
$46.56
$45.50
$44.39
$43.25
$68.72
$64.43
$62.90
$61.43
$59.96
$58.44
$56.97
$55.72
$54.54
$53.29
$52.02
$75.90
$72.70
$71.70
$70.72
$69.74
$68.73
$67.74
$66.92
$66.13
$65.29
$64.45
$98.35
$95.20
$94.21
$93.27
$92.31
$91.33
$90.37
$89.57
$88.80
$87.99
$87.17
$78.12
$72.70
$71.00
$69.36
$67.72
$66.03
$64.40
$63.01
$61.69
$60.30
$58.87
$85.28
$79.70
$77.94
$76.25
$74.56
$72.82
$71.13
$69.70
$68.34
$66.91
$65.44
$90.45
$86.49
$85.23
$84.04
$82.84
$81.61
$80.40
$79.38
$78.41
$77.40
$76.36
$110.62
$107.01
$105.86
$104.77
$103.68
$102.55
$101.44
$100.52
$99.64
$98.72
$97.76
Level
44,000
56,000
$
B $72,000
93,000
$
119,000
$42.15
$41.13
$40.06
$38.97
$37.93
$50.79
$49.65
$48.44
$47.23
$46.05
$63.62
$62.86
$62.07
$61.25
$60.47
$86.37
$85.62
$84.85
$84.07
$83.31
$57.52
$56.24
$54.90
$53.55
$52.24
$64.02
$62.71
$61.34
$59.94
$58.59
$75.35
$74.43
$73.45
$72.46
$71.50
$96.85
$96.00
$95.10
$94.19
$93.32
Level
152,000
188,000
$
A$232,000
286,000
$
353,000
$36.19
$44.04
$57.25
$79.08
$49.99
$55.03
$67.61
$88.52
2,500
3,450
$
4,700
$
6,400
$
8,800
$
$
Level D
$
$
Level C
$
$
$
$
C. TMC Co-op Products
D. Star Tabs
Star Values Wrap
Three areas available; Arlington, Fort Worth and
Northeast Tarrant County. Use circulation for
scheduled date to rate per thousand.
Rates are per Thousand
Position
1x 3x 6x 12x24x
Inside Page
$
Outside Page
$
23.06
$
20.84 $18.06 $15.44 $14.72
30.56
$
27.21 $24.72 $23.61 $21.67
Coupon Saver
Three areas available; Arlington, Fort Worth and
Northeast Tarrant County. Use circulation for
scheduled date to rate per thousand.
Rates are per Thousand
Position 1x 3x 6x 12x24x
Inside Page
$
$
$
$
$
Outside Page
$
4.64
5.23
$
4.09
4.64
$
3.00
3.54
$
2.73
3.00
$
2.29
2.45
Buy more than one area on Coupon Saver on the same insertion date
and receive a 5% DISCOUNT.
Star Values/Coupon Saver Distribution*
Arlington Fort Worth Northeast
Make your message stick... with Star Tabs self adhesive ads from the
Star-Telegram. It goes right on the FRONT PAGE! Your 3” x 3” adhesive ad will be
placed at the top of the front page or on select special sections. Choose from multiple
shapes and colors. All rates include printing and distribution.
PLACEMENTAVAILABILITY DISTRIBUTION
Front Page
Monday-Sunday
Full Run or By Circulation Zone
Rates: Includes printing and distribution.
Bleed Size is 3” x 2.75” and Image Size is 2.4375” x 2.6875”.
COLORS50,000
$
1
80
$
2
91
$
3
101
$
4
112
100,000
$
61
$
70
$
80
$
97
200,000 300,000
$
$
54
52
$
$
59
55
$
$
64
58
$
$
74
66
400,000
49
$
53
$
55
$
62
$
500,000
48
$
50
$
54
$
60
$
Minimum order of 50,000. All advertising subject to approval. $250 cancellation fee, $300 per copy change fee.
Deadlines:
New Art - copy due 12 working days from application date
Digital files - copy due 11 working days from application date (no proof)
Total
211,608 339,916 330,012881,536
*Your Account Executive can provide current estimates.
Star-Telegram 2014 Local General Rates | star-telegram.com/mediakit
9
Targeted and Total Market Coverage
Preprint Requirements
1.Preprint distribution is available Sunday,
Tuesday, Wednesday, Thursday, Friday and
Saturday.
2.“Quantity required” based on gross distribution.
Actual billed quantity can be based on average
net paid distribution, internal estimates or
advertiser direction. Audience numbers are
subject to Alliance for Audited Media Audit and
can be quoted by your Account Executive.
Targeted & TMC (Total Market Coverage)
Program
Paid distribution can be combined with the coverage of non-subscribers to
provide Total Market Coverage. Nearly every household and apartment in
Tarrant, Johnson and Parker Counties that does not subscribe to the StarTelegram receives a TMC package every week, 98% Market Penetration: If you
want to saturate a market, we’ve got you covered!
• Turn-key production available including layout and design, artwork,
negatives and/or color separations.
• Geographic, demographic and psychographic research available to
help you target your markets.
3.Holiday/Bonus editions have Sunday home
delivery circulation distribution and will be
charged by the Sunday rate table.
4.Thanksgiving Day, Christmas Day, and all Sundays
between those two holidays require bundling
of various products for preprint advertisements.
Ask your account executive for details.
Our subscriber and non-subscriber lists are updated for occupied/nonoccupied addresses weekly to ensure your valuable advertising dollars are
not wasted.
5.A minimum of 15,000 preprint pieces is
required per order. Tuesday through Saturday
products (including TMC) may be combined
on one order for any individual advertiser to
meet the 15,000 minimum, however, no single
product is allowed to fall below 7,500. For
Sunday, you may NOT combine Sunday or
Sunday Select to achieve the 15,000 Sunday
minimum.
6.Targeted ZIP code distribution (and sub-ZIP
where available) is available to subscribers
Tuesday through Sunday and non-subscribers
on Wednesday.
Flexibility/Options
Distribution options offered to our advertisers include:
Star-Telegram Subscribers:
By ZIP code (sub ZIP) or Zone:
Sunday, Tuesday, Wednesday, Thursday, Friday and Saturday in-paper
Non-Subscribers:
A. B
y ZIP code (sub ZIP) midweek every week.
B. By household and/or apartments by ZIP code.
C. D
elivered inside Star Values, Star-Telegram Express,
or one of our community weeklies.
7.The word “Tab” defines a preprint with a page
size of 63 column inches or less. Preprints with
pages larger than 10 1/2 x 11 1/2 must be
folded to meet this maximum size, and will be
charged the appropriate tab rate. Gatefolds,
blow-ins increase page count accordingly.
8.Single sheet or card preprints should be 70#
stock. Maximum size to qualify for the single
sheet rate is 10 1/2 X 11 1/2. Larger than 10
1/2 X 11 1/2 must be folded and is considered
a 4-page tab.
9.Preprints are machine slipped and should be
received at:
3900 Plano Parkway,
Receiving Doors 11 and 12
Plano, TX 75075
214-977-5354
Preprints must be received 12 days prior to
distribution date. Receiving hours: Monday-Friday
7:30am-5:00pm, closed weekends and major
holidays. Sections, and/or boxes, must be on skids.
Subscriber and non-subscriber quantities should be
packaged on separate skids and labeled accordingly.
10. Add at least 2% for spoils.
10
10
Star-Telegram 2014 Local General Rates | star-telegram.com/mediakit
Star-Telegram 2014 Local General Rates | star-telegram.com/mediakit
TMC Total Results: Print and Deliver Packages
Rates are per thousand and include printing and delivery for 70 lb.
stock, up to 4/4.
Frequency is based on the number of press runs in a year.
Quantities are based on a single press run, which can be delivered
over multiple dates with a per date minimum of 15,000.
8 1/2” x 11” (non-bleed) • 8 3/8” x 10 7/8” (bleed)
Quantity
2X
4X
8X
12X
35,000
$46.00
$44.50
$43.00
$41.50
50,000
$42.00
$40.50
$39.00
$37.50
75,000
$40.50
$38.50
$37.00
$36.00
100,000
$39.00
$37.50
$36.00
$34.50
200,000
$37.00
$35.50
$34.50
$33.50
300,000
$36.00
$35.00
$33.50
$32.50
500,000
$35.00
$34.00
$32.50
$31.50
5.66” x 11” (non-bleed) • 5 1/4” x 10 7/8” (bleed)
5 1/2” x 8 1/2” (non-bleed) • 5 3/8” x 8 3/8” (bleed)
Quantity
2X
4X
8X
12X
Quantity
2X
4X
8X
12X
35,000
$39.00
$37.50
$36.00
$34.50
35,000
$38.50
$37.00
$35.00
$33.50
50,000
$34.50
$33.00
$31.50
$30.00
50,000
$35.00
$33.50
$32.00
$30.50
75,000
$33.00
$31.50
$30.00
$28.50
75,000
$33.50
$32.00
$30.50
$29.00
100,000
$33.00
$31.50
$30.00
$28.50
100,000
$32.00
$30.50
$29.00
$28.00
200,000
$31.50
$30.00
$28.50
$27.50
200,000
$30.50
$29.00
$28.00
$27.00
300,000
$29.50
$28.50
$27.50
$26.50
300,000
$29.00
$28.00
$27.00
$26.00
500,000
$28.50
$27.50
$26.50
$25.50
500,000
$28.00
$27.00
$26.00
$25.00
Printing Deadlines
70# Inserts & Print Only Products (except 11x17 Tri-fold w/bleed)
Star-Telegram, Alliance, Arlington, Mansfield, Weatherford, La Estrella
Copy Due for Proof: Monday 5pm, 2 weeks prior to week of insertion
Proof Out: Wednesday 8am, 2 weeks prior to insertion week
Proof Due Back: Wednesday 3pm, 2 weeks prior to Insertion week
Digital Files Due*: Tuesday 5pm, 2 weeks prior to insertion week
*This applies only to files that are digital ready, ie: they require no work to be done
by design department.
Example: For Insertion
Week of 13th -19th.
NOTE:
Week of insertion runs from
Monday through Sunday
60# Offset, 75# 11x17 tri-fold w/bleed, Enamel Inserts & Print Only Products
Star-Telegram, Alliance, Keller, Mansfield, Weatherford, En Casa
Copy Due for Proof: Monday 5pm, 3 weeks prior to week of insertion
Proof Out: Wednesday 11am, 3 weeks prior to insertion week
Proof Due Back: Thursday 5pm, 3 weeks prior to Insertion week
Digital Files Due*: Tuesday 5pm, 3 weeks prior to insertion week
*This applies only to files that are digital ready, ie: they require no work to be done
by design department.
Star Tabs
Star-Telegram Copy Due for Proof: Proof Out: 8am, 11 Bus. Days Prior
Proof Due Back: 5pm, 11 Bus. Days Prior
Digital Files Due* 11 Bus. Days Prior
Alliance, Arlington, Mansfield
Weatherford, La Estrella
Example: For Insertion
Week of 20th -26th.
NOTE:
Week of insertion runs from
Monday through Sunday
Star Values
(Sunday Pub)
12 Business Days Prior
14 Business Days Prior
8am, 13 Bus. Days Prior
8am, 17 Bus. Days Prior
5pm, 13 Bus. Days Prior
5pm, 17 Bus. Days Prior
13 Bus. Days Prior
17 Bus. Days Prior
1B8unD
seisP
oairys
*This applies only to files that are digital ready, ie: they require no work to be done by design department.
**Proofs for DIGITAL FILES will only be provided if requested. ***Ad an ADDITIONAL WEEK to above deadlines for more than 4 pages.
Publication Date and Company Holidays DO NOT count as Business Days. No late Star Tabs jobs will be accepted without Special Products Management approval!
Star-Telegram 2014 Local General Rates | star-telegram.com/mediakit
11
Specialized Rates
TV Star
Star-Telegram’s award winning guide to network and cable television, delivered
to opt-in readers of TV Star as well as single copy readers each Saturday. TV Star
offers a seven day shelf-life for your advertising message, and opt-in distribution
means less waste.
FRONT COVER PREMIUM POSITIONS WITH PROCESS COLOR
Six 2 column x 3” blocks available.
Single 2 column x 3” block. . . . . . . . . . . . . . . . . . . . . . . . . . . $250
Entire advertising space (9.94” x 6”). . . . . . . . . . . . . . . . . $1,250
SPACE IS LIMITED. CALL FOR AVAILABILITY.
Jim Houston, jimhouston@star-telegram.com, 817-390-7144
DEADLINES
Deadline for copy is 12 days prior to publication date.
Refer to tabloid specs on page 15.
Sunday Comic Display Rates
Space reservation and camera ready material required 5 weeks in
advance of publication date. Proof ads required 7 weeks in advance
of publication.
A. ROP COMIC
Based on availability, contact your Account Executive.
La Estrella En Casa
La Estrella En Casa has served the Dallas/Fort Worth community with
Hispanic news since 1994. La Estrella En Casa provides the ONLY
home-delivered weekly Spanish-language broadsheet newspaper in
Dallas/Fort Worth for the Hispanic consumer. La Estrella En Casa
is delivered to approximately 125,000 homes each week in two
convenient ROP zones and 6 FSI zones.
Color Rates: Spot color: ad price +15% • Process color: ad price
+30% • Minimum 1/4 page ad (31.5 col. inches)
Distribution Only Full Run 60Part
Run $54
Print & Distribution
Contact your Account executive
$
Print & Deliver
Star Tabs
SS, 1/2 sheet - 75#
4/0
4/4
8.5”x5.5”
$
46.00
$
51.00
8.5”x11”
$
54.00
$
62.00
0-8 Colors
3-5 zones
6 zones
Poly Bags/Plastic Bags*
Full Run. . . . . . . . . . . . . . . . . . . . . . . $56 CPM
Partial Run. . . . . . . . . . . . . . . . . . . . . $62 CPM
Bag Size Requirements:
Monday-FridaySaturday Sunday
71⁄ ” x 23”
81⁄ ” x 23”
11” x 23”
2
12
2
Our community weeklies are intensely local and well received by
consumers each Wednesday.
In the West, Weatherford Telegram is
our community weekly.
In the East, our community weeklies are
Mansfield News-Mirror, Arlington CitizenJournal, and the five Alliance Regional
Newspapers: The Colleyville Courier,
The Grapevine Courier, The Southlake
Journal, The Keller Citizen, and The
Times-Register.
Visit Star-Telegram.com/medialkit or
ask your Account Executive for detailed
information.
MECHANICAL REQUIREMENTS
Polybags
Community Weekly
Newspapers
70 cpm
58 cpm
$
$
*Rates are for
distribution only;
ask your Account
Executive for
printing rates.
B. COMIC PRESS INSERT - FULL RUN
1X 6X 12X 24X52X
Gatefold
N/A
N/A
N/A
N/A
N/A
Spadea/4 Tab $11,984 $11,248 $10,779 $10,176 $9,574
For additional tab rates please call your Account Executive.
ROP per column inch
Available in either 1-zone buys (Dallas zone or Fort Worth zone) or
2-zone buys (both Dallas & Fort Worth)
# Zones
1
2
Open
$
40.00
$
51.00
Pick-Up Rate
13x
37.00
$
47.00
$
1 Zone - $31.00
26x
34.00
$
45.00
$
2 Zones - $41.00
Preprints per 1000 circulation
6 Zones available - 4 in Dallas, 2 in Fort Worth
Minimum preprint distribution quantity: 15,000.
#Zones
1-2
Size FSI Open
13x
$
$
SS
50
45
$
$
4-12 tab
55
49
$
$
16-24 tab
72
66
$
$
28-36 tab
97
90
+ $5 per 4pgs
40+ tab
3-4
5-6
Open
13x
$
$
47
40
$
$
53
47
$
$
70
64
$
$
94
88
+ $5 per 4pgs
Open
13x
$
$
42
37
$
$
49
42
$
$
67
62
$
$
92
86
+ 5­ per 4pgs
Sunday Select (Yes!)
Sunday Select (Yes!) is a weekly shopping publication that expands
your local footprint with 90,000 opt-in non-subscribing households
across key ZIPs in the area.
Ask us about ROP and preprint options.
Star-Telegram 2014 Local General Rates | star-telegram.com/mediakit
Additional Rates/Mechanical Requirements
Additional Rates
Mechanical Requirements
A. SPECIAL SERVICES
Digital PDF
Black & White. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $25
Process Color. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $100
Additional charges may apply for transfer media.
A. PRINTING REQUIREMENTS
Creative and production services for ad
materials are available through the Advertising
Graphic Services department, or through the
website: star-telegram.com/mediakit
B. PHOTOGRAPHY
A complete range of photographic services are available, including products,
people, store displays, architecturals, fashion, etc. on location or in-studio.
Contact your Account Executive for more information.
1. These services are available to advertisers only.
2. Photo charges are to offset our cost of creating photographs for
advertisers whose ads appear in our publications.
Photography Rates:
Single photograph (1 hour)
Additional shots at same time
Photo series (half day - 4 hours)
Photo series (full day - 8 hours)
Location
$
100
$
25 ea.
$
325
$
575
Studio
$
50
$
25 ea.
$
250
$
475
All photos taken by our staff are considered Copyright, Star-Telegram.
If you desire use of these photos either for personal use or commercial
use in other publications other than the Fort Worth Star-Telegram the
following rates and policy applies.
Charges according to the following price list will be billed to your account:
Electronic Files (CD Only) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $250
Prints for Web Use. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $40
Credit must read: (photographer’s name), Copyright, Star-Telegram
In order to fill your request for a reprint of published pictures taken by
a Star-Telegram advertising photographer, we must have a tearsheet or
proof sheet of the picture taken and date of publication.
C. MULTIMEDIA AD FILES
Clients may purchase the ad files created by the Star-Telegram
Multimedia Design Team for use on other websites.
These services are available to advertisers only.
Creative Charge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $65 per hour
Minimum of one hour required on all multimedia ads. This charge covers all
copyrights for ads created by Star-Telegram Multi-Media Design.
Printing Process: Offset, 85-line screen
All halftones should be created with a round or
square screen for best reproduction.
B. STANDARD PAGE SIZES
All dimensions are same as printed size 100% paste-up sizes. 44” web width.
PicasInches
1 column . . . . . . . 9p4.32. . . . . . . . . . . . . 1.56”
2 columns. . . . . . 19p4.56. . . . . . . . . . . . . 3.23”
3 columns. . . . . . 29p5.52. . . . . . . . . . . . . 4.91”
4 columns. . . . . . 39p6.48. . . . . . . . . . . . . 6.59”
5 columns. . . . . . 49p6.72. . . . . . . . . . . . . 8.26”
6 columns. . . . . 59p7.68p. . . . . . . . . . . . . 9.94”
Doubletruck add 6p (1”) for gutter.
Full width Doubletruck = 125p3.36 (20.875”)
Page depth. . . . . . . . . . . . . . 125p1.2 (20.85”)
Advertisements in excess of 18 inches deep in any column
width will be billed the full depth of 21 inches. Tabloid ads
over 9 1/2” deep will be billed at 11 inches.
C. TABLOID PAGE SIZES
PicasInches
1 column . . . . . . . 9p4.32. . . . . . . . . . . . . 1.56”
2 columns. . . . . . 19p4.56. . . . . . . . . . . . . 3.23”
3 columns. . . . . . 29p5.52. . . . . . . . . . . . . 4.91”
4 columns. . . . . . 39p6.48. . . . . . . . . . . . . 6.59”
5 columns. . . . . . 49p6.72. . . . . . . . . . . . . 8.26”
6 columns. . . . . 59p7.68p. . . . . . . . . . . . . 9.94”
Doubletruck add 6p (1”) for gutter.
Full width Doubletruck = 125p3.36 (20.875”)
Page depth. . . . . . . . . . . . . . 59p7.68p (9.94”)
Advertisements in excess of 18 inches deep in any column
width will be billed the full depth of 21 inches. Tabloid ads
over 9 1/2” deep will be billed at 11 inches.
D. SPADEA
Page 1 (outside front)
. . . . . . . . . . . . . . . 4.91” wide by 18.375” high
Note: masthead runs across top 2.5” of spadea
front and thus the shortened image height.
Page 2 (inside front)
. . . . . . . . . . . . . . . . 4.91” wide by 20.85” high
Page 3 (inside back)
. . . . . . . . . . . . . . . . 9.94” wide by 20.85” high
Page 4 (outside back)
. . . . . . . . . . . . . . . . 9.94” wide by 20.85” high
All pages are process color. Materials should be
in a four page format; do not combine pages
2 and 3 into one ad unit.
Star-Telegram 2014 Local General Rates | star-telegram.com/mediakit
13
Digital Ad Requirements effective 10/25/11
DEADLINE
The deadline for submitting digital files to the Star-Telegram is the Digital
Copy deadline as indicated in the Star-Telegram Rate Book.
The Star-Telegram assumes NO responsibility for files
submitted late, incomplete, or incorrectly.
TECHNICAL SPECS
For newsprint or our 50/80 paper stock:
• 85 linescreen
• Pages output to 1016 dpi imagesetter
• Recommended values for toning are: Highlights, 0%-3%;
Shadows, 80%; Midtones, 30%
• Maximum recommended ink density percentages: Cyan, 68; Magenta,
60; Yellow, 60; Black, 85.
• 30% press dot gain @ 50% dot
For other paper stocks, please contact your Star-Telegram Account
Executive or Ad Design Team.
DESIGN REQUIREMENTS
• DO NOT use black defined to contain other inks (rich black).
• One ad per file.
• Ads should be built to the correct publication size.
• Extraneous information, boxes, etc., should be removed from the
document and pasteboard.
• Color images must be CMYK tiffs or eps’s with binary compression.
• Rescreened halftones must be used @ 100% to avoid moire.
• Use other artwork @ +/- 20%. Artwork not meeting this
requirement should be resized in its native application or
rescanned.
• For newsprint, resolution is 170-200 pixels/inch. For coated stocks,
resolution is 300 pixels/inch.
• Colors should be defined as process (not spot).
• Use specific typefaces; do not adjust fonts in style menu.
• 10 point minimum size for reverse type. Avoid reversing
condensed and italic fonts.
• 1 point minimum border size. Avoid “hairline” borders.
FILE DELIVERY
• www.fwstads.com (follow the instructions for file upload on the site)
• Star-Telegram FTP Site
Hostname: ftp.star-telegram.com
Username: adservice Password: ads
• AdSend (Site ID TXFOR)
• Other internet-based ad delivery services:
Fastchannel - fastchannel.com
AdTransit - adtransit.com
Both offer easy registration, low-cost ad transmission, reliable delivery,
and other benefits. Instructions are available at the web sites.
• CD
Include hard copy proof of ad and printout of media contents - extra/
unneeded ads, art, fonts, etc. should be removed.
Media should be labeled with Advertiser Name, Insertion Date,
and Star-Telegram Account Executive’s name.
14
FILE FORMATS
Adobe Acrobat PDF Preferred (Acrobat 5.0/pdf 1.4 level compatibility)
Ensure pdf is not password-protected and
other security permissions are not enabled.
Some pre-loaded Distiller job options may
not create a suitable pdf. For more info
contact (817) 390-7076.
Type I fonts recommended, and all fonts
MUST BE EMBEDDED.
Other File Types:
Macintosh Format Only:
• QuarkXPress up to 7.x
• InDesign up to CS5*
• I llustrator CS4* eps
(outline fonts)
•P
hotoshop CS4* eps
(recommended for art only)
•E
PS files created from other
programs require approval from
Digital Services.
*NOTE: for all Adobe Applications
the option to set “Implement
Overprinting” must be selected.
If it is not selected the Star-Telegram
assumes NO responsibility if the ad
publishes incorrectly.
NAMING CONVENTIONS
Use the advertiser name (or abbreviation),
the insertion date, and the file extension for
document names. (Example: an ad for AllStar
Pizza for May 1st: allstar0501.pdf)
When sending a file other than a pdf include:
• An “art” folder containing all images used
• A “font” folder containing all printer and
screen fonts used.
• No sublevel folders.
CONTACTS
If you have specific questions or need to send
a test file contact your Star-Telegram Account
Executive or contact Ad Production at
(817) 390-7076.
Star-Telegram 2014 Local General Rates | star-telegram.com/mediakit
Star-Telegram Advertising Deadlines (All Times Central Standard time)
Effective 8-12-13
Star-Telegram 2014 Local General Rates | star-telegram.com/mediakit
15
DFW Online Network: Base Rates & Add-Ons
Includes Star-Telegram.com, DFW.com, Mom2MomDFW.com, dfwVarsity.com, Yahoo! Local and DFW Local Community Sites
DFW Online Network
BASE OPEN RATE CPM (RON) Leaderboard
Ad size: 40k .gif or .swf
728x90
$10
Rectangle
Floorboard
972x110
Premium
Ad Positions*
Mobile
iPad App
$10
$24
$28
$18
$38
300x250
ADD’L
CPM PER
TARGET
Run of Channel (News, Sports)
+$1
Run of Channel (Business, Ent., Life, Travel, Other)+$2
Star-Telegram Homepage Rotation
+$10
GEO
+$1
Mom2MomDFW.com
+$10
DFWvarsity.com
+$2
DFW.com
+$2
728x90
Targeting Audience Add-Ons
Targeting Options/Audience Add-ons
To Customize Your Online Campaign
Star-Telegram Digital Network
300x50
Customize your online campaign by selecting options to target
a specific audience. Add each selected target to the base RON
rate. Targeting options include site specific, content channel,
geographic zone, behavior and more.
Example
TargetCPM
Base Open Rate
Leaderboard
$10
+ Targeted Add-On
GEO
+$1
+ Targeted Add-On
Retargeting
+$2
Total CPM
=$13
DFW Digital Network
Behavior (Contextual or Category)
+$10
Retargeting (Search or Site)
+$2
GEO, Age, Gender, Income
+$1
Creative Upgrades or Expandable
+$3
Star-Telegram.com
MAIN HOMEPAGE
DAILY FIXED
Leaderboard
Top Rectangle
Premium Ads
N.A.
$2,800
$3,500
*
Takeover CP,
Top Rec & Wallpaper
Combination
$5,800
*Premium ad positions require $500 minimum. Premium ad positions include: Floating Flash or Expandable
Top Rectangle, Corner Peel, Floorboard, Click-to-Expand Pencil, Tower Ads (300x600) and Interstitials.
Quick Guide to Online Ad Specs
Dimensions to commonly used ad units: Leaderboard 728x90 pixels, Rectangle 300x250 pixels, Mobile 320x50, 300x50 and
216x36 pixels, Tower 300x600 pixels
Border: All ads require at least a 1 pixel border
Filetypes: JPG, PNG, GIF, SWF, or third party ad tags accepted
Animations: Maximum of 15 seconds and 3 loops
Sound: Must be initiated by user
For more information about online ad specs and additional ad sizes, formats and options, please visit bit.ly/16ctJfH or
contact your account executive prior to submission of your ad.
16
Star-Telegram 2014 Local General Rates | star-telegram.com/mediakit
DFW Online Network: Additional Products
Includes Star-Telegram.com, DFW.com, Mom2MomDFW.com, dfwVarsity.com, Yahoo! Local and DFW Local Community Sites
Community Sites
Ad Position
10,000 Ad
10,000 Ad
Impressions Impressions
Monthly ROS Monthly ROS
Leaderboard
Rectangle
Weekly ROS
Expandable
Rectangle*
Weekly ROS
Corner Peel*
Weekly ROS
Floorboard*
Weekly ROS
Page Break
Interstitial*
Weekly ROS
Tower*
ROS
ROS
Premium
Premium
Premium
Premium
Premium
$285
$285
$575
$575
$575
$575
$575
Sites Include: Arlington Citizen-Journal, Colleyville Courier, Grapevine Courier, Keller Citizen, Mansfield News-Mirror, Southlake Journal, Times-Register, Weatherford Telegram.
Premium ad positions will run weekly across the designated community site’s homepage and section fronts. Add $100 additional per page to the above rate for any fixed page positioning.
E-Blasts, E-Newsletters, Yahoo!, impress LOCAL
E-Blast - Targeted Email Ads
Opt-In Counts
CPM
Up to 39,999
40,000 or more
($1,500 minimum)
$85
$65
Yahoo! Mail
CPM
300x600 Targeted by GEO Zone or Behavior (BT) $24
(No Minimum)
E-newsletter
Sponsor
Sent Weekly
Yahoo! & Google
Optimized Program
impress LOCAL
Ad Size: 300 x 250
News Headlines $250
Sports Update $400
Business $350
Weekend Guide $400
Mom2Mom $250
Highly Targeted Program.
Optimization and
Mangement of Behavioral,
Retargeting and
Search Campaigns
Call for counts
Call for details
Creative Upgrades: Expandable Panel Or Video
Animation within banner ad units may run for a maximum of 15 seconds without being re-initiated by the user.
Applies to all ads; flash, rich media or .gif.
impress LOCAL
impress LOCAL combines the power of search
and display ads with social targeting and reputation
management tools in a customizable and local
digital marketing platform.
Contact Us to see an Extreme Targeting online campaign customized to reach your target and maximize your marketing plan.
Craig Diebel • 817.390.7877 cdiebel@star-telegram.com
Star-Telegram 2014 Local General Rates | star-telegram.com/mediakit
17
Audience
How America Uses Advertising
Shoppers use a wide variety of media over the course of a week to aid in forming shopping decisions, but they have definite preferences for what
media they use most of the time when they want to check advertising. Driven by the need for smarter shopping, the average adult used six media
sources to aid their shopping decisions.
Newspapers remain the medium used most (62% among all adults; 65% among women) and preferred by consumers for several reasons. Newspapers
are named as the top media choice for the following attributes: primary medium to check ads, best for bringing attention to sales, most valuable in
planning shopping, preferred for receiving advertising information, most believable and trustworthy, and has ads for stores regularly shopped.
Altogether, some 81% of adult consumers say they have used newspaper advertising in various ways (including making a purchase, visiting a website,
clipping coupons, gain ideas, try something new, etc.) in the past 30 days. Sixty-seven percent said they have used online services and information to
research products, businesses or to make purchases.
Audience
Star-Telegram Media Services is well positioned to
help you effectively and efficiently communicate
with consumers. Our family of products includes:
- DFW DMA
Weekdays (M-F)
Avg. Issue Print
Avg. Issue Print + 7 Days Online Cume 5 Issues print Cume 5 Issues print + 30 Days Online 386,900
622,500
683,400
1,027,900
Sundays
Avg. Issue Print
Avg. Issue Print + 7 Days Online Cume 4 Issues print Cume 4 Issues print + 30 Days Online 625,400
821,000
896,900
1,206,000
Past Week
Print 7 Days
855,000
1,030,100
1,168,900
Net Print + 7 Days Online Net Print + 30 Days Online Online Only (DFW DMA)
Past 7 Days, net
Past 30 Days, net 277,400
474,400
Circulation
12-month average ending March 31, 2012­­
Total
Core Print
Sunday: 230,043
Monday-Friday: 192,613
Friday: 150,368
Saturday: ­270,992
221,965
136,625
142,040
155,348
• The daily and Sunday Star-Telegram in print (traditional and
innovative advertising)
• Star-Tabs, Polybags, Spadea, and Co-Op advertising programs
• Weekly and monthly Star-Telegram special sections
• Preprinted inserts and TMC products to saturate the market
• Sunday Select (yes!) to expand reach into high-value ZIPs
• Home-delivered, Spanish-language newspaper, La Estrella En Casa
• Weekly, intensely local community newspapers for the
Arlington, Mansfield, Weatherford, Keller, Southlake, Colleyville,
Grapevine, Roanoke/Trophy Club communities
• DFW.com entertainment section (weekly) for fun-loving folks
• DFW OT Sports Magazine for DFW sports enthusiasts. iPad
and printed magazine (monthly)
• INDULGE luxury monthly magazine for the affluent lifestyle
• E xpanded Dallas-Fort Worth Online Network: Star-Telegram.com,
DFW.com, Mom2MomDFW.com, dfwVarsity.com, indulgeDFW.com
• Integration with geo-, demo-, behavioral- and search-targeting,
Cars.com, CareerBuilder.com, HomeFinder.com & others
• impressLOCAL combining the power of traditional digital
media (search and display ads) and the latest in digital media
(social targeting and reputation management) in an easy-touse package with management tools and detailed reporting.
• Marketing research services
• Knowledgeable, local, and professional sales staff
*Total includes Branded Editions, and digital replicas, Core is S-T print-only.
Quick Notes
Star-Telegram audience (net print Star-Telegram & DFW Online Network) continues to grow.
A single day of print and online Star-Telegram delivers more impressions than a whole week of spots on any DFW radio or TV
station.
The 625,400 Star-Telegram readers from a single Sunday could fill DFW’s Cowboys Stadium for all of their regular season home
games, and still have tens of thousands of readers left tailgating out in Arlington.
Our DFW Online Network attracts an average of 2.2 million unique visitors and 21.1 million page views each month.
Sources: Scarborough (DFW Study 2013 R2-12); Alliance for Audited Media (AAM) Audit Report (March 31, 2012); 2013 NAA.
18
Star-Telegram 2014 Local General Rates | star-telegram.com/mediakit
Policy - General Provisions
A. RATE INCREASES
The Star-Telegram reserves the right to revise advertising rates at any time.
All contracts are accepted subject to this revision. Contracts must be completed
within one (1) year from date of signing. Representatives of the Star-Telegram
are not authorized to make any deviations from these published rates and
regulations, orally or in writing.
B. ADVERTISING GUIDELINES
The Star-Telegram reserves the right to reject or revise any copy for any reason
deemed material by the Publisher. In all cases, the advertiser assumes liability for
the content of all advertising copy printed and agrees to hold the Star-Telegram
blameless from all claims arising therefrom.
In the event the advertiser has prepaid for advertising which is later rejected
or cancelled by the Star-Telegram, the sole liability for such action by the
Star-Telegram shall be a refund of the unused portion of the prepayment for
such cancelled advertising. Advertiser shall not be entitled to any refund or
credit for prepaid advertising which is cancelled by the advertiser after the
first day of publication of the advertisement.
The Star-Telegram reserves the right to review any advertising set to resemble
news matter. Any advertising submitted in this style must, at a minimum, follow
this criteria for consideration for publication:
• C
ontinuous border around entire ad that includes “advertorial” style
copy.
PAID ADVERTISEMENT in all capital letters prominently featured
at the top of the ad in at least 8 point bold type. These words must
appear once for every two-column widths of the ad.
• Fonts in Guardian Sans, Quiosco, or Zocalo typefaces may not be used.
• Ad may not use a news style byline or dateline.
Free standing inserts which resemble editorial content, published by the
Star-Telegram, are subject to review. The Star-Telegram reserves the right to
accept or reject the insert. Advance copies should be received three weeks
prior to insertion date for review.
Any material submitted for publication that contains multiple advertisers that
are not under the same ownership should be received three weeks prior to
distribution for approval. The Star-Telegram reserves the right to refuse any
material that, in its opinion, contains advertising space that was sold by a third
party or at a brokered rate.
All advertising of a drug or medical nature must adhere to the drug and medical
standards of the Publisher and must be received in sufficient time before
publication for consideration by the Publisher.
Advertisers warrant to the Star-Telegram that publication of any advertisement,
including any photograph contained therein, shall not infringe upon any
copyright held by another person.
C. ERROR RESPONSIBILITY
The Star-Telegram cannot assume responsibility for errors in advertisements,
unless Advertising Graphic Services fails to correct errors clearly marked by the
advertiser on proofs returned to the newspaper within deadline requirements,
and then the Star-Telegram’s liability for an error shall be limited to the portion
of the advertisement affected by the error, and in no event shall such liability
exceed the advertisement in which the error occurs.
Notice of errors must be given in time for correction before additional
insertions are made.
All errors in advertisements (claims for error adjustment) must be reported
to the Star-Telegram within 30 days of publication. The Star-Telegram reserves
the right to adjust only those errors reported within this specific period.
No allowance will be made for errors that do not materially affect the value of
the advertisement.
On multiple insertion ads, credit for errors will be allowed on the first insertion only.
In the event of non-publication of copy furnished, no liability shall exist on the
part of the Star-Telegram, except that no charge shall be made therefore.
Billing discrepancies must be resolved within the calendar year the error occurred.
D. COLOR AND INSERT CAPACITY
At certain times of the year, the company may reach its capacity to handle
color advertising and preprinted inserts. The earlier reservations are submitted
for these two areas, the less likely problems will occur. In the event that
capacity is reached, advertiser requests for color and preprinted inserts will be
filled on a priority basis.
E. PRINTING MATERIALS
The Star-Telegram cannot be responsible for printing material left with publisher
for more than 30 days after publication unless instructions to return at
advertiser’s expense are furnished with the order.
F. B
ILLED SPACE REQUIREMENTS
Advertisements in excess of 18 inches deep in any column width will be
billed the full depth of 21 inches. Tabloid ads over 9 1/2” deep will be billed
at 11 inches.
NOTE: Individual zone buys can not be combined to create same distribution
as full-run buy. Full-run distribution will be billed as a full-run buy and not
separate individual zone buys.
G. ADVERTISER RESPONSIBILITY
Advertiser and/or advertising agencies will assume liability for all content,
including text and illustrations, and also assume responsibility for any claims
arising therefrom made against the publisher.
H. KEY NUMBERS AND COUPON EXPIRATIONS
The Publisher is not responsible for key numbers or coupon expiration dates to
be set in ad copy unless written instructions are received from advertiser prior
to deadline.
I. ACCEPTANCE
Forwarding of an order is construed as acceptance of all rates and conditions
under which advertising space is sold by the Publisher.
J. AD POSITION
The Star-Telegram will attempt to honor all position requests but, we cannot
guarantee that your ad will be on a particular page or in a specific section
except as defined below. An advertisement of 27” or larger can be guaranteed
placement within a specific section for an additional $7.50 per column inch.
Guaranteed full run positions must be approved 5 days in advance by the
Retail Advertising Director.
K. DOUBLE TRUCK REQUIREMENTS
Double truck ads are 12 1/2 columns wide and billed at 262.5 total inches.
(Gutter is charged as 1/2 column.)
L. TERMS OF PAYMENT
Unless credit approval has been granted all advertising is pre-pay required.
If credit terms generated by an approved credit application exist, invoices are
“net 21” from billing and considered delinquent at 30 days from billing.
Delinquent accounts are subject to suspension of credit privileges without notice:
suspension or cancellation of advertising, products and/or services; or termination
of this contract. Advertiser agrees to indemnify Publisher for all expenses incurred
in connection with all collection amounts payable under this contract including
collection fees, attorney’s fees and court costs.
M. CONTRACTUAL DISAGREEMENTS
Advertiser and Publisher agree that any contractual disagreements shall be
governed by the laws of the state of Texas and any litigation arising out of the
agreement shall be pursued in the venue of Tarrant County, Texas.
N. HOLIDAY QUANTITIES AND RATES
On the following days inserts and Star Tabs will increase to Sunday quantities:
New Year’s Day (01/01), Valentine’s Shopping Day (02/13), Teacher Appreciation
Day (05/06), Independence Day (07/04), Veteran’s Day (11/11), Thanksgiving Day
(11/27), Black Friday Special Shopping Day (11/28), Christmas Day (12/25) and
After Christmas Special Shopping Day (12/26).
On the following days Star Tabs will increase to Sunday quantities: Martin Luther
King, Jr. Day (01/20), Day After Super Bowl (02/03), President’s Day (02/17),
NCAA March Madness (03/17), Memorial Day (05/26), Labor Day (09/01),
Child Health Day (10/06) and Columbus Day (10/13). Days are all Mondays and
inserts are not available on this day.
On the following days inserts and ROP ads will be billed at Sunday rates: New
Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving, and
Christmas.
O. PREPRINT BUNDLING DAYS
On certain days, typically major holidays, the Star-Telegram requires bundling of
various products for preprint advertisements.
• Thanksgiving Day preprint advertisers must run full-run Star-Telegram, La
Estrella En Casa (Special Edition delivered Thanksgiving Day) and Sunday
Select (Special Edition delivered Thanksgiving Day).
• Christmas Day preprint advertisers must run full-run Star-Telegram and
Sunday Select.
P. SPECIAL REQUESTS
Special requests can be billed additional premium, up to 25% of ad cost.
Q. EARLY SUNDAY EDITION DISPLAY ADS
Sunday display advertising does not appear in the Early Sunday editions
delivered on Saturday.
Star-Telegram 2014 Local General Rates | star-telegram.com/mediakit
19
January
2014
February
March
April
1234 1 1 12345
56 7891011 23 45678 23 45678 6 7 8 9 101112
1213 1415161718 9 10 1112131415 9 10 1112131415 1314 1516171819
1920 2122232425 1617 1819202122 1617 1819202122 2021 2223242526
2627 28293031
2324 25262728
May
2526272829
24
23
3031
June
2728 29 30
July
August
123 12 34567 12345 12
45 678910 8 9 1011121314 6 7 8 9 101112 34 56789
1112 1314151617 1516 1718192021 1314 1516171819 1011 1213141516
1819 2021222324 22 232425262728 2021 22 232425 26 1718 1920212223
2526 2728293031
September
2930
2728 29 3031
October
November
24
31
25 2627282930
December
1 23456 1234 1 1 23456
7 8 9 10111213 56 7891011 23 45678 7 8 9 10111213
1415 1617181920 1213 1415161718 9 10 1112131415 1415 1617181920
2122 2324252627 1920 2122232425 1617 1819202122 2122 2324252627
2829 30
2627 28293031
23
30
24 2526272829 2829 30 31
January 2015February 2015March 2015April 2015
123 12 34567 12 34567 1234
45 678910 8 9 1011121314 8 9 1011121314 56 7891011
1112 1314151617 1516 1718192021 1516 1718192021 1213 1415161718
1819 20 21222324 2223 2425262728
2223 2425262728 1920 2122232425
2526 2728293031
2930 31
2627 28 2930