NEWS - Bell Holding

NEWS @Bell
Year: 2016 Issue: 11
/16
The magazine of BPG
11
www.bellpackaginggroup.com
“A European leader in
aluminium and
laminate tubes
manufacturing.”
“The first monobloc
aluminium aerosol
can manufacturer
in Turkey”
“Turkey’s leading
plastic bottle
manufacturer for
FMCG products.”
“A world class producer
of injection moulded
plastic caps, closures
and components.”
“A thin wall plastic tubs
and lids producer at the
center of advanced
technology and service.”
“A new player of the
packaging sector with its
revolutionary mono-dose
solution.”
CEO Message:
Dear Readers,
These days, one theme keeps popping up in the general and specialized media: Industry 4.0. With a fair deal of simplification,
the premise is that we are on the brink of a new industrial revolution based on interconnected machines and robots (internet of
things) which are able to learn (and thus improve over time) and work safely side by side with humans.
The promise is for a significant increase in productivity as well as the ability to perform much more complicated manufacturing
tasks. The risk is for many currently existing skilled jobs to be destroyed and for large scale manufacturing migration out of
emerging markets and back to more developed countries.
It is not for us to judge whether this is what the medium term future holds for us. Obviously such seismic shifts can and do happen at times and there are winners and losers in the process.
In our view our responsibility here is twofold. On the one hand we need to have a close relation to all our machine suppliers so
as to ensure that we always have state of the art plant and machinery. This allows us to meet the ever more demanding requests
of our customers in terms of speed and quality but also energy consumption and sustainability. With that in mind, we have recently decommissioned an old aerosol can line and are in the process of installing a new high speed one. The same will happen
before the end of the year at our laminate tube plant.
At the same time, we are closely following developments at our customers so as to be able to service them if and when they
decide to move or set up in another location. There is an ongoing trend towards localization with a clear preference for those
suppliers who are nearby but without giving ground on standards. With that in mind, last month we have opened a new facility
in Konya to initially service the local Unilever ice cream plant but in time all users of IML tubs and lids in the region. Obviously,
the plant had to operate at BRC standards and the same quality levels of our Cerkezkoy plant from day one.
All in all, this is going to be a high investment year for us but we are undertaking it willingly as we are confident that it is the only
way to continue deserving the trust of our customers and business partners.
Yours Faithfully,
Livio Manzini
Chairman & CEO
29th FEA International
Aerosol Congress & 18th Exhibition
Istanbul, 4-6 October 2016
www.aerosol2016istanbul.com
NEWS @Bell
Tulipack Continues To Grow With Its Factory In Konya
T
ulipack started production of thin-wall IML plastic
tubs and lids for the food sector in 2013 in a 1,000m²
closed area facility with a capacity of 40 million pieces.
After starting its investment in growth by moving to new
and larger premises in Cerkezkoy last year, it has now
established a new factory in Konya. As a result, its manufacturing capacity reached 250 million pieces in an area
totaling 12,000m².
With this investment the company has established its
first facility in Anatolia and is now capable of providing
services to its customers in close geographic proximity.
The new factory, which has become operational in a very
short period of time, has been built in compliance with
food, hygiene, environment, quality, occupational health
and safety, BRC, ISO 9001/2015, 18001 standards. Furthermore, Tulipack has adopted the basic principles of
developing solutions in keeping with innovations and advanced technology, growing continuously in a balanced
manner as the company uses human, technology and
information resources available to it and commits itself
to being market and customer-oriented.
Many guests, including our customers, suppliers, Members of the Tulipack and Bell Holding Board of Directors,
and group company executives were in attendance at
the opening ceremony of the new factory that has become operational in the 3rd Organized Industrial Zone
of Konya. Prior to the opening of the factory, Mr. Livio
Manzini, Chairman of the Board of Directors of Tulipack,
gave a speech giving information regarding the production facility and this was followed by a tour of the facilities and iftar dinner.
Tulipack has the capability to develop both standard
solutions and custom-made designs as it manufactures containers and lids oriented to products such
as ice cream, margarine, cheese, yogurt, candy, and
From opening ceremony of the new
factory, Mr. Livio MANZİNİ Chairman
& CEO of Bell Holding, Mr. Feridun
UZUNYOL Vice Chairman & CEO Of
Eminiş Packaging, a partner of Tulipack
Ambalaj and Ms. Melahat YILDIRIM
Procurement Operations Director for
UNILEVER, one of our
business partners.
›
frozen foods in the food sector. As Tulipack continues
working towards becoming a regional supplier and a
player outside Turkey, it aims to improve the effectiveness of its sales in the Middle East, Balkan Countries
and Europe.
Perfektüp Launches New High-Tech Aerosol Can Production Line
Perfektüp Ambalaj, one of our Bell Packaging Group of companies which celebrated its 60th foundation
anniversary last year, is now proud to realise an important investment in its Hadımköy Production Center in
Turkey. The new high tech aluminium aerosol monobloc can production line is part of their vision of providing
customers with the most innovative sustainable solutions using advanced production techniques.
The fully automatic, high technology production line
will produce aerosol cans with diameters of 45-50-53
mm at a speed of 180 pieces per minute. It will also
be able to respond to the special needs of our customers with 9 printing colour options and be able to
produce the latest can body shapes.
02
Our new production line, will commence full mass
production by the end of August 2016, increasing
our nominal production capacity by approximately
40%. The total production capacity of our Topkapı
and Hadımköy production centres will increase from
145 to 200 million pieces per year.
We would like to thank all our business partners and
employees for their contribution to the realization of
this important investment.
Views of Our Business Partners
www.bellpackaginggroup.com
Corrado Bianchi, Managing
Director Perfetti Van Melle Turkey
At Perfetti Van Melle we always strive for
innovation in everything we do, be it new products,
cutting-edge and engaging communication, or
innovative packaging solutions.
Could you share with us the global vision and strategic priorities of Perfetti Van Melle?
As one of the leading multinationals in the confectionary market, PVM has the ambition to continue to grow
in our categories and add value to our consumers,
by continuously creating innovative and high quality
products and new communication strategies to engage with them.
Perfetti Van Melle is originally a family company
with a well established track record in its sector
can you please comment on the turning points in
the achievements of the company?
There have been two important milestones for our
Group. The first one was the merger between the Perfetti and the Van Melle Groups in 2001. By doing so,
we have put together two groups that complemented
each other very well, combining diverse knowledge in
the gum and candy categories and establishing a truly
global geographical reach. To name one example, this
has been the springboard for the aggressive extension
strategy of our Mentos brand, which has ventured into
the chewing gum category with great success in virtually every market, including the highly competitive US
market. The subsequent acquisition of Chupa Chups
has further expanded our portfolio and capabilities,
leading to the current organizational set up.
What are your views regarding the current state
and future developments in the Turkish market?
The Turkish market presents great opportunities for
growth, due to the large presence of young population, rising income and emerging middle class. Whilst
the gum and candy category are currently developing
at slightly different rates, they both present high potential for us.
On the gum side, we want to further boost the market
leader status of our Vivident brand via NPD and a communication strategy that is relevant to our target group.
This year, we have partnered with the Turkish Basketball League; we plan to continue in the future and to do
more of such activities to connect with our fans.
On the candy side, we plan to continue to
grow aggressively via our global brands Mentos and Chupa Chups, the former in the refresh-
ment area and the latter in the indulgence area. The
recent introductions of Mentos NowMints and Chupa
Chups Jellies are instrumental to such a strategy and
more innovation is on the way to maintain our growth
path.
What is the role of the Turkish market in the
Perfetti Van Melle world?
Turkey plays a strategic role in our Group. It is a market
that has been developing rapidly in the past years, but it
is not yet at maturity. Therefore, our role is to continue
to feed our ambitious plans by achieving higher growth
vis-à-vis the Group’s average which is obviously a combination of mature and developing markets.
Your Turkish plant is a sourcing hub for a wider
region. Do you see this role growing in the future?
This is absolutely correct. Not only do we have a solid
domestic operation, with strong commercial footprint
and highly respected brands, but we are also a strategic hub for chewing gum manufacturing.
As a matter of fact, the majority of our production is
exported to the PVM network around the world, from
Western markets to the Middle East and other regions, which makes us one of the leading exporters
in our category. The winning combination of creativity
and innovation, flexible production lines, skilled labor
and cost competitiveness is a strong asset to support
Perfetti Van Melle’s global business, today and also in
the future.
The importance of innovation and sustainability
has been on the increase in the packaging sector.
What is being done by Perfetti Van Melle regarding
the subject, can you please comment?
At Perfetti Van Melle we always strive for innovation
in everything we do, be it new products, cutting-edge
and engaging communication, or innovative packaging solutions.
Obviously, we are also very much conscious of the impact that business activities have on our environment,
and so our priority is to act responsibly about it. We actually see this as a great opportunity as the awareness
on sustainability grows globally. I personally believe that
working hard on making the most efficient and
responsible use of our resources not
only helps the world we live
in, but is a great stimulus to
generate more innovation,
whether we talk about product reformulation, energy
and water consumption
or packmat optimization. I also believe that
more and more companies and brands will be
judged not only by the
quality or their products,
but also by their record
in these areas.
How do you see the role of strategic suppliers such
as Bell Packaging Group evolving in future? What
are your expectations from them?
The most important thing is the ability to create a real
partnership at every level starting from product creation, which means having a deep understanding of
customer needs, providing support but also being proactive on new and smart packaging solutions.
As we talked earlier about sustainability, we of course
expect suppliers like you to share the same goal and
work as hard as us in this area.
Another important subject is agility. As businesses
strive to become more adaptable to an ever changing environment, suppliers need to adjust accordingly. This is especially relevant to Perfetti Van Melle,
a Group that hails flexibility and speed to market as
strong and distinctive assets.
Last, but not least, we should not forget cost competitiveness as it is an integral part of our strategy: consumers are becoming more and more demanding, but
are not always necessarily willing to pay more, so we
all need to be able to do more with less, at every level.
03
NEWS @Bell
www.bellpackaginggroup.com
The 6th BPG Radar Meeting was held
The 6th Radar Meeting, which is held at the end of the first
quarter every year, has taken place in the historical setting
of Adile Sultan Palace bringing together the senior
executives of the Bell Packaging Group Companies.
In the meeting, where BPG General Managers and
their first line reports came together, the first quarterly
results were evaluated and the new applications and
human resources approaches were shared. This year’s
guest speaker Mr. Mehmet PEKARUN shared his
ideas regarding “Industry 4.0” the Latest Stage of
Industrial Revolution, the most critically important item
on the agenda of the Industry. During the presentation
of the valued speaker, the transformation that would
be triggered by the new production techniques, and
the potential of Turkey to reach the high added value
investments cycle, instead of the vicious circle of low
added value production, were discussed.
The evening programme began with “Welcome
Cocktails” with the participation of the executives’
spouses. The night continued with the “Gala Dinner”
against the magnificent backdrop of the Bosphorus
from Adile Sultan Palace.
View Of Our Employees
W
e had a chance to reminiscence
with Mr. Nurettin Güler,
Maintenance & Assembly Master at
Perfektüp Ambalaj, with long standing
seniority. In this interview, we discussed
his work and contributions that have
spread over more than 42 years.
military service procedures, but it has been 48 years
since then.
I was a lathe operator in İstanbul. I wanted to work for a
large and reliable company. In those days the father of the
apprentice working with me was employed at Perfektüp.
Through him, I learned they were looking for people to
hire. At the time Mr. Behcet Pusat was the head technician. They tested me by giving me things to do on the
lathe and in conclusion to this process they hired me.
In which units were you employed at Perfektüp? Can
you please tell us about your contributions?
When I first started out we had a foundry and I worked
on revising the machinery available there. Then I spent
6 months at the workshop. Then they moved me to the
printing department and I worked there for a long time.
It is a critically important department as the look of the
tubes and aerosol containers depends on this department.
The products take their final shape and appearance here.
I continued in this manner until 1990. Preparing the ink
for printing is a very important process. In that period we
switched to measuring the ink/recipe-based printing from
mixing colors based on rule of thumb, or trial and error.
Pantone catalogues became available in that period.
We received our first automatic tube machinery, line No.
13, in those years. We used to stand by and watch it with
admiration. This was a significant step forward for Perfektüp and us, the employees. Later two further machines
were procured.
How long have you been working at Perfektüp? How
did you come to work for Perfektüp?
I have been working for Perfektüp for 42 years without
interruption. My first day on the job was the 17th of July
1974, Wednesday. I am an immigrant from Greece. I
finished elementary and secondary schools in Xanthi.
After I had started the technical high school, we as a
family immigrated to Turkey in 1968. To tell you the
truth, I was going to stay for a month and then handle
BELL Holding AŞ,
info@bellholding.com
www.bellholding.com,
PERFEKTÜP Ambalaj Sanayi
ve Ticaret A.Ş.
info@perfektup.com
www.perfektup.com
Presently, I am working in the manufacturing and maintenance of the rollers that are used on glazing and printing
machinery. I have been working on my applications for the
last 10 years. The rollers that we procured from Germany
used to break down easily and we used to have too much
wastage. However since we started using our own, the
numbers used has dropped significantly.
What have you gained from your work experience
with Perfektüp? Was it able to open up new horizons for you?
I learned very different applications and printing tech-
SENAPASTAMPA Ambalaj
Sanayi ve Ticaret A.Ş.
info@senepastampa.com
www.senepastampa.com
INTERKAP Ambalaj Sanayi
ve Ticaret A.Ş.
info@interkap.com
www.interkap.com
niques here. We have grown and advanced significantly.
Perfektüp has opened up new horizons for us, and added
to our knowledge and values.
Perfektüp is like a training and learning institution. Our managers have always been very helpful to members of staff
who do not shirk their duties. They never stand in the way
of employees who want to try new things. To give an example, I don’t remember any mistake being punished. Their
approach has always been to encourage “we will learn and
overcome challenges”. What could be better than that!
In the 1970s, a person who started working at Perfektüp
was able to buy himself a land in the surrounding areas
if he stayed and worked for 1-2 years. All my colleagues
were able to have houses built on the land they bought
after a couple of years.
Where do you see Perfektüp in the near future?
Perfektüp has been continuously growing and developing;
its growth has never stopped. It has always been pursuing innovations. High quality production has always been
achieved in observation of occupational safety and human
health. A huge leap has been made from doing everything
manually to our present state. In the past, the washers
were cast one by one in the foundry and the varnishing of
interiors and many other things were done manually.
A few years ago I was in the garden. I saw two people
looking at our factory from the outside. I remembered the
young one. He worked for us years ago. I asked the young
one whether he remembered me and why they were
looking at the factory. And he responded by saying: “It
has been at most 10 years since I left but everything has
changed, it is unbelievable.”
What would be your advice to the young generation?
I identify the newly recruited young employees at the factory and I invite them to join me to tell them how to do
things, and what to pay attention to.
However, my most important advice to them is “Don’t just
do what I’m doing. Always aspire to add something to it,
and to develop themselves to avoid being a carbon copy
of some other person.”
TULiPACK Ambalaj Sanayi
ve Ticaret A.Ş.
info@tulipack.com.tr
www.tulipack.com.tr
İnnovative Packaging Solutions
Ambalaj Sanayi ve Ticaret AŞ
info@ips-tr.com
www.ips-tr.com