Media Kit - Texas Monthly Custom Publishing

THE OUTDOOR TEXAN’S INDISPENSABLE GUIDE | 2015-2016
excellence in publishing
E
DISTRIBUTION
2015- 2016
Starting in August
2015, 2.8 million
copies of the 2015-2016
Outdoor Annual will
be distributed at the
more than 2,000 retail
locations where licenses
are sold in Texas.
very year millions of Texans
purchase their annual
hunting and fishing licenses, pack
up their gear, and head out into
the vast and varied playgrounds
of the great Texas outdoors.
Along with a new license, they
each receive the Texas Parks and
Wildlife Outdoor Annual.
PRODUCTION SPECS
Go online 24/7 for
complete details on
ad sizes and material
requirements at
tmcp.com/publications
This colorful guide contains the
official rules and regulations for
hunting and fishing in Texas,
including bag limits, timing of
seasons, size limits, and other
need-to-know regulations.
The Outdoor Annual also
contains interesting articles on
Texas wildlife and outdoor sport.
Its digest size makes it easy to
tuck inside a gun case or tackle
box to keep as a handy reference
tool for the entire season.
This year, a digital version
of the annual is available at
txoutdoorannual.com, as well as
via a link from the Texas Parks
and Wildlife Department web
site, which receives over four
million page views every year.
PREVIOUS ADVERTISERS
DUCK
OutdoorAnnual.com/app
★
DESTINY
by LEFTY RAY CHAPA
DEADLINES (2015)
Advertising
Reservation deadline:
May 13, 2016
Materials deadline:
SIGN UP FOR OUR SWEEPSTAKES ON PAGE 104!
June 15, 2016
FINAL quail cover.indd 1
6/24/15 4:21 PM
ADVERTISING RATES
CONTACT
FOUR COLOR
Full page 1/2 page 1/4 page $49,600
$14,725
$7,360
Academy Sports and Outdoors, Activision, AllPredatorCalls.com, All Star Rods, Ambush Firearms, Arctic Cat, Atascosa,
B&B Taxidermy, Bass Pro Shops Outdoor World, Beretta, Bombardier, Briley, Cabela’s, Camoclad, Capital Farm Credit,
Chevy, Chippewa Boots, Corpus Christi CVB, Dallas Safari Club, Dick’s Sporting Goods, Dodge Trucks, ELCAN Optics,
Evinrude, Elusive Wildfire, Excalibur Crossbow, EZ-Go, Falcon Point Ranch, Farmers Mutual, First AG Credit, Gander
Mountain, Geico, Germania, Goodyear Tires, Harbor Freight Tools, Hermann Sons, Henry Repeating Arms, Hoffpauir
Power Sports, Hub Solutions Inc., Hummingbird, Hunters for the Hungry, Kawasaki, Laredo CVB, Marble Falls CVB,
Midway Food Market, Mumme’s, Nikon, Pennsylvania Deer Hunting Association, Pennzoil, Pentax, Picosa Ranch, Pioneer
Brand, Polaris, Port Aransas CVB, Progressive, Pure Fishing, R-P Outdoors, Rancho Caracol, Ranger Boats, Redwood,
Roland Safe, Ruger, Silver Creek, Smart Built Homes, Southwest Texas ACA, SpinCast, Sportsman Shooting Center,
Sportsman’s Warehouse, Suzuki, SWFA, Texas Buck Registry, Texas Parks & Wildlife, The National Rifle Association, The
Outdoor Channel, Trijicon, Wal-Mart, Warn, West Texas Boy’s Ranch, West Texas Feeder Supply, Whataburger, Whitetail
Classic, Wilderness Editions, Wrangler, and Yamaha.
Sunday Leek
sleek@texasmonthly.com
or 972-365-3666
OUTDOOR ANNUAL ADDED VALUE | 2015–2016
excellence in publishing
2015- 2016
FOR
2015-2016
the Texas Parks and Wildlife website will offer
banner web ads as added value for Outdoor Annual advertisers. All print
advertisers in the Outdoor Annual will receive banner ads on the regulations
pages of the Texas Parks and Wildlife website for a full year
(August 15, 2015–August 14, 2016)
AT NO ADDITIONAL COST.
DISTRIBUTION
Starting in August 2015,
2.8 million copies of
the 2015–2016 Outdoor
Annual will be distributed
at the more than 2,000
retail locations where
licenses are sold in Texas.
DU CK
DESTINY
l.com/app
by LEFT Y
RAY CHA
PA
nua
OutdoorAn
★
T
STA
OUR SW EEP
SIG N UP FOR
E 104 !
KES ON PAG
PM
6/24/15 4:21
FINAL quail
cover.indd
1
PRODUCTION SPECS
Go online for complete
details on ad sizes and
material requirements at
tmcp.com/publications.
he Texas Parks and Wildlife
Outdoor Annual is handdelivered to 2.8 million
hunters and anglers when they buy
their licenses. They put it in their
back pocket, keep it in their glove
box, and now, they can also get it in
their email, on their smart phone,
and on the Texas Parks and
Wildlife website they trust for
regulation information.
OUTDOOR ANNUAL
ADVERTISERS WILL RECEIVE
A ROTATING BANNER AD
FOR A FULL YEAR
WWW.TPWD.STATE.TX.US
The Texas Parks and Wildlife website is the #1
trusted online resource for the official Texas hunting and fishing regulations—it receives more than
6.3 million page views and reaches more than
800,000 unique visitors each month.
Full Page Print Ad
=
250x250 pixel Banner Ad
1/2 Page Print Ad
=
250x150 pixel Banner Ad
1/4 Page Print Ad
=
250x83 pixel Banner Ad
DEADLINES (2015)
Advertising
Reservation deadline:
May 15, 2015
Materials deadline:
June 15, 2015
The Outdoor Annual web page (www.tpwd.state.tx.us/outdoorannual) will be heavily promoted
by TPWD in the following ways:
• Statewide news release in August 2015
• Email blast to approx. 92,000 hunters
• Banner ads in the Hunt Texas and Fish
Texas e-newsletters reaching more than
100,000 subscribers
• Spotlights on the main landing pages
of the Texas Parks and Wildlife Department
website that generate more than 2.8 million
pageviews each year
For more information about advertising opportunities contact:
Sunday Leek 972-365-3666, sleek@texasmonthly.com
THE OUTDOOR TEXAN’S INDISPENSABLE GUIDE | 2015-2016
excellence in publishing
COMMISSIONS
15% of gross billings to advertising agencies.
No commission on production charges.
Commissions not allowed on billings more
than 90 days past due.
CANCELLATIONS
Cancellation of any part of a contract voids
all rate and position agreements. Neither the
advertiser, the advertising agency, nor their
agents may cancel after the closing date. No
cancellations, changes, or insertion orders
will be accepted by the Publisher after the
closing date. If, by the materials deadline,
the Publisher has not received copy deemed
acceptable for publication, the Publisher
may either repeat the advertiser’s most
recent advertisement that it has published
or publish nothing, charging advertiser and/
or advertising agency for any space reserved
by them. The Publisher reserves the right to
refuse any advertising and shall not be liable
for damages if for any reason we fail
to publish an advertisement.
SPECIFICATIONS
Binding: Saddle-stitched
1/2 pg Horizontal Bleed:
Bleed: 5.5625” wide x 4.125” high
Trim: 5.3125” wide x 4” high
Safety: 4.8125” wide x 3.5” high
1/2 pg Horizontal Non-Bleed:
4.8125” wide x 3.75” high
1/4 pg Vertical Non-Bleed:
2.25” wide x 3.75” high
Full-page Bleed:
Bleed: 5.5625” wide x 8.4375” high
Trim: 5.3125” wide x 8.1875” high
Safety: 4.8125” wide x 7.6875” high
2 Page Spread Trim Size:
Bleed: 10.875” wide x 8.4375” high
Trim: 10.625” wide x 8.1875” high
Safety: 10.125” wide x 7.6875” high
FILE FORMAT
Print-ready PDFs are preferred; also
acceptable are InDesign, Illustrator,
Photoshop, EPS, JPG, or TIFF files with
all supporting layout files, images, and
fonts included. Macintosh-originated files
preferred. We may not be able to accept
Windows or non-standard file formats.
IMAGES
Images must be CMYK and 300 dots
per inch. All spot/PMS colors and RGB
images must be converted to CMYK by
the advertiser. If not, the publisher will
do so and bears no responsibility for color
shifts. Do not exceed density of 300%
of all four colors in any area.
HOW TO SEND YOUR AD FILE
Please upload your ad materials (PDF,
JPEG, TIFF, or .zip file) by visiting
http://upload.texasmonthly.com. Be sure
to fill out all information, and choose the
title your ad is appearing in. If you prefer
to ship your file on disk, please use the
address below.
PROOFS
If you do not send a proof, we will
bear no responsibility for errors in ad
reproduction. Color-critical ads not
accompanied by a SWOP-certified
proof will be printed to standard
densities. Non-SWOP proofs will be
used for content only.
WHERE TO SEND PROOFS
Via trackable overnight delivery:
TEXAS MONTHLY CUSTOM
PUBLISHING
Attention: Ad Trafficking/OA
816 Congress, Suite 1700
Austin, TX 78701
512.320.6991
QUESTIONS
For technical questions regarding your
ad and additional information regarding
materials, call 512.320.6991 or email
ads@texasmonthly.com.