Brochure - Madison Marquette

STEPHEN RUSHER
Š
J U L I E TAY L O R
Š
LY N N E T H I E R
Bay Street By the Numbers
380,000 SQUARE FEET OF FASHION AND LIFESTYLE RETAIL
serving a trade area of over 800,000 PEOPLE
An urban oasis, a mall without the roof, Bay Street combines fashion, an IMAX and
16 screen AMC, dining, 500 residential units, bay views and a vibrant streetscape
Located at one of the most super regional retail locations in Northern California,
over 700,000 CARS PER DAY flow thru “The Maze” where I-80, I-580 and the
Bay Bridge intersect
Bay Street is contiguous to 1,000,000 SQUARE FEET OF NEIGHBORING
RETAIL projects including IKEA, Trader Joe’s, Target and Nordstrom Rack
OVER 1,600 HOTEL ROOMS in the immediate area, 530 ROOMS ON SITE
Who We Are
BAY STREET draws AFFLUENT FAMILIES who reside in the hills and YOUNG hipsters who live by the bay
OUR CLIENTELE IS SOPHISTICATED, WITH AN URBAN SENSIBILITY
Bay Street’s primary shopper zipcodes are PIEDMONT, MONTCLAIR, CLAREMONT AND THE OAKLAND
HILLS
Bay Street is surrounded by a HIGHLY EDUCATED WORKFORCE employed within minutes of the project
at some of the most creative and innovative firms in the Bay Area; Pixar, Clif Bar, Electronic Arts, LeapFrog,
Novartis (formerly Chiron) and the corporate offices for Peet’s and Jamba Juice
Organized in three city blocks and
connected by a main street, the project
reflects its industrial architectural
heritage and the bayside marina
throughout streetscapes, plazas
and green spaces
Live &
BREATHE
Bay
Street
Bay Street is Home to....
...and fifty other merchants
Bay Street is shopped
Monday - Friday by OVER 9,000 PEOPLE PER DAY
Weekends and holidays that number soars to OVER 15,000
PER DAY!
TradeArea
Bay Street Emeryville’s trade area reaches 10 MILES NORTH AND SOUTH of its location
CAPTIVE AUDIENCE Bay Street is the ONLY major regional shopping
ping destination in a ten m
mi
mile
ille
ile
e radius
TRADE AREA POPULATION totals approximately 832,000, 39% earn over $75,000
PRIMARY TRADE AREA POPULATION totals is approximately 330,000
30,000
PRIMARY TRADE AREA:
t Includes Emeryville, Alameda and nine surrounding Oakland and
d Berkeley
B k l zip
i codes
d
t Household income average is $84,382, with 28% of the households earning $100k
t Well educated population (56% have college degrees vs. 35% US)
BAY STREET IS THE MOST REGIONAL RETAIL DESTINATION ON THE 80
CORRIDOR, AND PROVIDES PERFECT STORE SPACING BETWEEN SAN
FRANCISCO AND WALNUT CREEK
TradeAreaMap
BayStreetShopper
BAY STREET SHOPPER SUMMARY
Female: 72.5%
Average Age: 35.2
Household Income: $100k+: 45.3%
College Educated: 60%
Spent $97.91 and stayed on property 90 minutes
Caucasian: 43.8%, Asian: 22.9%
Resides within 19 min of the center: 55.7%
SHOPPER INCOMES AVERAGE $113,482 at Bay Street
Emeryville, more than double the trade area household
average ($83,289)
SalesContributionIndexMap
15 mile
ConsumerPsychographicProfile
BAY STREET’S CONSUMER INCLUDES AN UPPER CRUST OF WEALTH that includes approximately One in Ten
households, labeled as “Top Rung” and “Connoisseurs” THEY ARE THE TWO WEALTHIEST SEGMENTS NATIONALLY.
PSYCHOGRAPHIC PROFILES
TOP RUNG 4.3% of Bay Street consumer and 0.9%
of US population
t The wealthiest consumer market
t Average household income $182,041
t Purchasing power to indulge in any choice
t Travel in style, top market for owning or leasing
luxury cars
CONNOISSEURS 6.6% of Bay Street consumer and
1.3% of US population
t Well educated and somewhat older, median age
47 years
t Many of these married couples have children who
still live at home
t Residents spend money for nice homes, cars,
clothes and vacations
URBAN CHIC 6.3% of Bay Street consumer and 1.4%
of US population
t Most own expensive single-family homes
t Well educated professionals living an urban,
exclusive lifestyle
t Married couple families and singles comprise
most of these households, median age is 42.7
years
t Residents travel extensively, visit museums,
attend dance performances, play golf and go
hiking
t They use the internet frequently to trade or track
investments, buy concert/sports tickets, clothes,
flowers and books
METRO RENTERS 17.4% of Bay Street consumer
and 1.6% of US population
t Residents are young (approx. 30% in their 20%),
well educated singles beginning their professional
careers, median age is 37
t Most residents are renting apartments in high-rise
buildings living alone or with a roommate
t Interest include traveling, reading, listening to
music and public radio programs, and surfing the
internet
DriveTimeMap
ALBA
ALBANY
LB
BA
ANY
ORINDA
BERKELEY
B
ERK
ERKELEY
E
RK
RKEL
KELEY
EY
EY
BELVEDERE
24
880
EMERYVILLE
E
ME
ER
ERYVILLE
RY
R
YV
Y
YVILLE
VI L
LL
10 miles
5 miles
3 miles
PIEDM
PIEDMO
PIEDMONT
D O
ONT
NT
N
101
80
SAN FRANCISCO
OAKLAND
O
OAKLAN
AKLA
L D
LAN
ALAMEDA
DEMOGRAPHICS
SAN
FRANCISCO
10 Mins
15 Mins
Est. Population - 2014
223,135
592,881
1,053,137
Est. Population - 2019
235,888
624,586
1,108,129
Est. Household - 2014
103,285
242,545
423,463
Est. Median Income - 2014
$47,705
$70,386
$52,372
$80,183
$54,819
$83,782
Est. Average Income - 2014
680
20 Mins
10 Min.
880
15 Min.
20 Min.
Oakland International
Airport
SitePlan
UND S T R E E T
12,493 sf
5602
Elephant Bar
8,367 sf
5601
EQ3
12,995 sf
5603
5607
21,784 sf
5625
1,251 sf
Teacake
Bake Shop
635 sf
5615
1,304 sf
5613
10,992 sf
5606
L’Occitane
598 sf
5617
5619
Pizza My Heart
1,469 sf
Red Mango 5609
Alex & Ani
Pedestrians Only
1,019 sf
5610 5612
6,492 sf
5618
113’-3”
23’-6”
Sephora
Aaron
Brothers
5,982 sf
5634
Tri Lu’s
iBar Salon
2,101 sf
873 sf
5626
12,605 sf
5630/32
OHLONE WAY
3,648 sf
Temescal Creek
28,739 sf
5604
Temescal Creek
T-Mobile
36’
Its Sugar
2,024 sf
5624
L MO
S HE L
AVENUE
CHRISTIE
SHELLMOUND STREET
58’-3”
7,540 sf
5697/99
5695
22’-7”
UE
2,918 sf
5683
Bath &
Body
Works
5687
AT&T
5691
Sleep
Number
Aveda
5689
See’s Candies
5679
5675
Zumiez
1,998 sf
5677
2,925 sf
5673B
5671
68’-6”
Banana
Republic
Men’s
78’-3”
Sunglass Hut
5650
1,337 sf
5652B
5656
4,547 sf
Apple
10,794 sf
5664
Victoria’s
Secret
7,836 sf
5672
Express
8,284 sf
5680
4,743 sf 4,150 sf
5686
5688
ISTI
3,667 sf
5654
CHR
4,229 sf
5652
5644
Forever 21
Storage
5640
39’-10”
Athleta Bebe
684 sf
Charming Charlie
11,500 sf
Lola
5636
Cafe Dueto
2,531 sf
7,005 sf
29’
5644A
75’-9”
E
B AY STREET
Banana
Republic
Futu re
Retail Site
AVE
N
5665
Vans
Aldo
5853
17’-5”
5673A
Francesca’s
2,103 sf
5659
White House
Black Market
2,606 sf
5663
Lush
1,000 sf
8,263 sf
5643
5641
5637
31’-4”
Aerosoles
1,418 sf
American Eagle Outfitters
Body Shop
1,481 sf
Fossil
1,147 sf
5635
7,382 sf
5633
5,588 sf
5667
BRUNSWIG LANE
JCrew
P.F. Chang’s
37’-3”
800 sf
13,998 sf
5690
(Futu re)
SitePlanSecondLevel
S
MO
HE L L
UND S T R E E T
Service
Court
12,995 sf
B
28,739 sf
5604
All Sports
1,273 sf
Temescal Creek
5603
Pedestrians Only
220
AMC
233
234
2,200 sf
236
55’-3”
1,662 sf
240
5,000 sf
244
Temescal Creek
232
Rubio’s
2,490 sf 2,054 sf
California
Pizza Kitchen
238
Fuddruckers
4,593 sf
Pasta
Pomodoro
Buckhorn
42’-9”
1,497 sf
A
OHLONE WAY
210
AVENUE
CHRISTIE
Bridge
Residential over retail
200 units
D
UE
Residential over retail
200 units
CHR
ISTI
E
BAY STREET
Future
Retail Site
AVE
N
BRUNSWIG
C
LANE
SHELLMOUND STREET
E
(Future)
EastBayAerial
EL CERRITO PLAZA
Albany
4TH STREET BERKELEY
Berkeley
Emeryville
Piedmont
POWELL STREET PLAZA
EAST BAY BRIDGE
RETAIL CENTER
Oakland
JACK LONDON SQUARE
Alameda
Oakland
Coliseum
ALAMEDA SOUTH SHORE
Oakland
Airport
San Leandro
BAYFAIR MALL
MARINA SQUARE
EmeryvilleAerial
EAST BAY BRIDGE
RETAIL CENTER
POWELL STREET PLAZA
4
EXTENDED STAY
AMERICA
PUBLIC MARKET EMERYVILLE
HYATT HOUSE
EMERYVILLE
MARRIOT COURTYARD
FOUR POINTS
BY SHERATON
Stephen Rusher
lic. 01439740
1 415 293 6297
steven.rusher@colliers.com
Julie Taylor
lic. 00998395
1 415 293 6295
julie.taylor@colliers.com
Lynne Thier
1 415 710 7517
lynneconsulting@gmail.com