CENTRALAB PROJECT INTERNATIONAL SEMINAR CENTRALAB

CENTRALAB PROJECT
INTERNATIONAL SEMINAR
”Living Labs as social challenges in S3 Strategy”
Openalps project: Open Innovation and LLs context
Michela Pollone, CSP Innovazione nelle ICT
TORINO – Circolo dei lettori
12TH DECEMBER 2013
Applied Research Organisation
Experimental development and industrial research in ICT
 Non-for-profit (revenues reinvested in R&D)
www.csp.it
 Mission: technology transfer to the Piemonte area (SME,
(SME local PAs,
PAs local
communities)
 Research areas: IoT, Digital Networks, Networked Media
39%
6,1%
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24,4%
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THE OPENALPS PROJECT www.open-alps.eu
9 partners from 5 EU MS have
gathered into OA project with the
overall aim to support SMEs in
their innovation processes in
order to increase their
competitivity.
The OA mission is bringing the
Open Innovation to SMEs, R&D
centres and regional
governments in the Alpine area.
area
OpenAlps is part of EU's Alpine
Space Programme and is funded
b the
by
h E
European R
Regional
i
l
Development Fund (ERDF) and the
participating MS. The project
duration is 3 years (July 2011 June 2014).
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What is OPEN INNOVATION?
“Open innovation is the use of purposive inflows and
outflows of knowledge to accelerate internal
innovation, and expand the markets for external use of
innovation, respectively.”
Chesbrough, Vanhaverbeke and West (2006) Open
Innovation: Researching a New Paradigm
Prof.
P
f Henry
H
Ch b
Chesbrough:
h professor
f
and
d executive
ti
director
di
t off the
th Center
C t for
f Open
O
Innovation
I
ti
in
i Berkeley,
B k l
he
h was the
th first
fi t to
t
introduce the term open innovation. He pioneered the idea in 2003 (it was formalized relatively recently), and his key
concept involves taking advantage of new technologies to move companies into a new paradigm.
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What is OPEN INNOVATION?
The FUNNEL METAPHOR
Innovation tout court
Source: www.cometoknow.com
Open Innovation
Source: Chesbrough, 2004
“Open innovation is the use of purposive inflows and outflows of knowledge to accelerate internal
innovation, and expand the markets for external use of innovation, respectively.”
What is OPEN INNOVATION?
Source: Chesbrough, 2004
The Open Innovation Ecosystem
Ecosystem
Customers
Inside-out
(Spin-off,
etc.)
Company
Business
Dev.
Internal
collaboration
Marketing
Purchasing
Legal
Affairs
Enterprise
p
clusters/
associations
Suppliers
Competitors
HR
R&D
Start-ups
External
Cooperation
Local
Governmentt
G
Public support
to SMEs
Outside-in
(Partnerships,
M&A, JVs)
University
& R&D
players
Player from other
sectors
(Blue Ocean)
How to benefit from OI?
Through the strategic exploitation of the internal-external
ecosystem 7of relations and resources to support
collaborative7 innovation
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Intellectual Property
p y and Open
p Innovation
Open Innovation is:
Open Innovation is not:
• Drawing on external technologies and
ideas to support innovation within a
company.
• A space free of Intellectual Property.
• Putting a company’s unused internal
assets to use, in a controlled way, by
generating value from them externally.
• Universal innovations at no cost.
• Free access to everything for everyone.
• Squandered intangible assets.
Contracts must be set up to structure the sharing of ideas, concepts, and
technologies and the related revenues
Open
p vs closed Innovation
Closed Innovation
Approach to
research and
innovation
Open Innovation
• Vertical integration of the processes of
R&D and industrialization of the product /
service
• Complementarity between internal and
external R&D: innovation activities do not
need to be originated within the enterprise
• Little attention to technology transfer to
third parties and refractoriness to the
implementation of external innovations
(syndrome NIHS "Not Invented Here")
• The enterprise becomes 'ambidextrous'
1) "Exploit": it is innovative about existing
processes and products, exploiting its
knowledge base
2)) "Explore": it is able to grasp and
integrate the emerging innovations outside
• Conservative approach to the selection of
new ideas and innovation
• Inclusion of stakeholders, users &
customers (user-centred approach) in the
innovation process
Intellectual
Property (IPR)
Costs & benefits
from inno
innovation
ation
• Only defensive management of IP
(Competitors must not profit from the
company’ s know-how and intangible
assets)
• Exploitation of the company’s IP by sale or
licensing out
• Higher cost for innovation and R&D
• Reduced costs for innovation and R&D
• Difficult to fully exploit the market /
business potential
• Wider exploitation of the market / business
potential
• Acquisition of third parties’ IP through
purchase or licensing or collaborative
arrangements
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Living Labs are open
innovation ecosystems
Adapted from Leminen & Westerlund, 2012
The overlapping exercise
Key concepts
Open data
Focus Groups
External innovation
Open source
Collaborative innovation
Co-planning
Crowdsourcing
Crowdfunding
Exploration & Exploitation
Co-creation
Shared innovation
Entrepreneurship
Incl si e inno
Inclusive
innovation
ation
Grassroots innovation
Co-design
p
User experience
User-driven innovation
Rapid prototyping
Participatory innovation
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OpenAlps:: main actions and services
OpenAlps
•Analysis of Open Innovation processes: surveys and case studies
•Support to SMEs on Open Innovation Projects
•Open Innovation Forum and matchmaking events (seekers meet solvers) •Web‐based Platform for Open Innovation: http://www.alpine‐open‐innovation.eu
•Local Open Innovation Labs
•Local Open Innovation training sessions for SMEs
•Open Innovation meetings for policy makers and cluster managers
•Open Innovation capacity building
•Open Innovation award
•Dissemination events (local and international) • ….
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Thank you!
Info: www.open
www.open--alps.eu
openalps@csp.it
openalps@csp.it,
p
p
p , michela.pollone@csp.it
p
p
Register at the OI platform:
platform: www.alpine
www.alpine--open
open--innovation.eu
See the intro video to the OI platform at
http://www.youtube.com/
http://
www.youtube.com/watch
watch?v=2gJlFDSDUJU
?v=2gJlFDSDUJU
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