FRANCHISE
Transcription
FRANCHISE
FRANCHISE THE LEGEND There’s a reason that we call this place a “Chicago” Grill. Our founder, Ike Sewell, hung a welcome sign on the corner of Ohio Street and Wabash Avenue in 1943 and invited the neighbors in for something good to eat. They loved the place…because Ike was the kind of guy who never had a bad word to say and always remembered his neighbors’ names…and their favorite dishes. That’s just how Ike was. Tell you the truth, that’s just how Chicago is. Some people call Chicago the biggest little town in America. It’s a friendly place, where people care about their neighbors. They talk to strangers. And there’s always enough food on the table to feed one more friend, however new to us they may be. And that’s the kind of place this is. So, sit down. Relax. Say “hi” to the folks at the next table. And remember…the next person who walks through the door may just be the best friend you will ever have. HISTORY Pizzeria Uno® began in 1943 when Ike Sewell opened a restaurant at the corner of Ohio Street and Wabash Avenue in Chicago. Ike redefined pizza by creating a deep dish crust and filling it with huge quantities of only the finest meats, cheeses, spices, and vegetables. Unlike ordinary pizza places, Uno® was a full-service restaurant offering friendly and efficient table service in a casual, comfortable, and quality atmosphere. It was not long before Uno had more guests than it could handle. Having no room to expand, Ike opened Pizzeria Due® one block away on the opposite corner. Pizzeria Uno and Due have become the most celebrated pizzerias in the world. They are mentioned frequently in gourmet cookbooks, magazines, and on national television and radio. The Original Uno Corner of Ohio & Wabash Ave. Chicago In 1979, after hundreds of attempts by major corporations and entrepreneurs to “take Uno national,” Aaron Spencer, Chairman Emeritus of Uno Restaurant Corporation, succeeded in gaining Ike’s confidence to do just that. Aaron opened his first Uno on Boylston Street in Boston. Since then, the company has expanded to 30 states, D.C., and internationally. Aaron Spencer and Ike Sewell UNO’S® LEGENDARY DEEP DISH PIZZA IS JUST THE BEGINNING Uno®, Uno Chicago Grill® and the Uno logo are registered trademarks of Pizzeria Uno Corporation. © 2007 6269-2 TODAY Now based in Boston, Uno owns and operates over 125 full service establishments and is a franchisor of more than 85 restaurants. We are located in 30 states. Uno is well positioned for continued growth. We have established a distinctive niche in the restaurant industry, as the only full-service, casual dining restaurant with Chicago Deep Dish Pizza as our signature product. We have built on the widespread popularity of this product, broadening the appeal of our concept with a full range menu featuring grilled steaks, ribs, chicken, pasta, soups, salads, sandwiches and desserts. Plus a friendly Chicago style bar and an expanded wine list. We continue to focus on the development of new signature dishes that, like our Deep Dish Sundae, will not only win awards for innovation and flavor, but more importantly, will WOW our guests. Uno®, Uno Chicago Grill® and the Uno logo are registered trademarks of Pizzeria Uno Corporation. © 2007 6269-3 THE CONCEPT Grilled Shrimp & Sirloin UNO IS ALL ABOUT FOOD, HOSPITALITY AND COMMITMENT TO “BEST IN CLASS”. FRANCHISE the LEGEND Uno®, Uno Chicago Grill® and the Uno logo are registered trademarks of Pizzeria Uno Corporation. © 2007 6269-4 THE FOOD Buffalo Chicken Quesadilla Classic Cobb Salad Uno Bacon Cheeseburger Chicken Portobello Pasta FOOD COMES FIRST... With high regard for nutrition, food always comes first. From constant improvements to current menu items to the development of totally new ones, when it comes to food...taste comes first. No compromises. FRANCHISE the LEGEND Uno®, Uno Chicago Grill® and the Uno logo are registered trademarks of Pizzeria Uno Corporation. © 2007 6269-5 THE BEVERAGES UNO’S RULES OF WINE DRINKING: 1. ENJOY IT! 2. MATCH LIGHT-BODIED WINES WITH LIGHTER FOOD AND FULLER-BODIED WINES WITH HEARTIER, MORE FLAVORFUL RICHER DISHES. 3. IF YOU WANT A BIG STEAK AND A GLASS OF WHITE WINE... REFER TO RULE 1! FULL BAR At Uno the fun begins in the bar, with great beverages and the industry’s most exciting “Snack Hours™” program, offering incredible values on appetizers and beer. FRANCHISE the LEGEND Uno®, Uno Chicago Grill® and the Uno logo are registered trademarks of Pizzeria Uno Corporation. © 2007 6269-6 THE BUILDING WELCOME... A fun Chicago warehouse environment that offers guests a warm, welcoming place to enjoy being with family and friends. FRANCHISE the LEGEND Uno®, Uno Chicago Grill® and the Uno logo are registered trademarks of Pizzeria Uno Corporation. © 2007 6269-7 THE CULTURE GENUINE HOSPITALITY We treat our guests as friends. We are real people who genuinely CARE about our customers, team members, franchise partners, community and environment. GREAT FOOD & BEVERAGE We serve delicious, wholesome food with high regard for nutrition and, along with a beverage program that complements, enjoy sharing it with our guests. WARM, INVITING ATMOSPHERE Our guests are impressed with how comfortable we make them feel . . . they will tell a friend. TEACHING & LEARNING Teaching and learning is our way of life. We grow stronger as a team when everyone teaches and everyone learns. FUN Through the environment we create and in everything we do, we make certain we do it right, without excuses . . . and we have fun doing it. OUR CORE IDEOLOGY FRANCHISE the LEGEND Uno®, Uno Chicago Grill® and the Uno logo are registered trademarks of Pizzeria Uno Corporation. © 2007 6269-8 PEOPLE Uno Chicago Grill® is committed to assisting you in hiring, training, and keeping the very best. The result of this commitment is continued growth and success in an extremely competitive industry. We encourage you to seek managers who have demonstrated a positive career progression, a commitment to excellence, and an ability to make things happen through others. Managers are responsible for guest relations, employee supervision, training and development, sales building, and cost control. Each restaurant has a General Manager, Assistant General Manager, and two Managers. Managers progress through the restaurant ranks to become General Managers and Regional Directors of Operations. All new management trainees are provided the tools for success when they complete our Manager-In-Training (MIT) program. Regardless of their background, we can enhance their skills. New managers enter a competencybased training program that builds on existing skills and allows for individuals to learn at a pace that works best for him or her. Workbooks and training systems permit self-paced learning in a supportive and practical environment. New managers develop expertise in the kitchen, bar and dining room operations, purchasing, accounting, employee relations, training and computer systems. Development doesn’t end there! After the MIT program, our corporate training department will challenge individuals with seminars that further increase their business competencies and professionalism. These programs vary, but typically include topics like interviewing, employee retention and personal development. Uno®, Uno Chicago Grill® and the Uno logo are registered trademarks of Pizzeria Uno Corporation. © 2007 6269-9 MARKETING Uno’s marketing co-op includes the following services and materials: • In store point-of-purchase materials • Seasonal marketing programs • Drink and dessert merchandising pieces • Turnkey Neighborhood Marketing programs to build sales in your trading area • Newspaper ads and inserts to use in your market • Menus • Primary and secondary research studies • In-house art department support for your restaurant GRIL LED SHRIMP & SIRL OIN SIT BACK, RELAX AND… ENJOY THE GOOD LIFE. Uno®, Uno Chicago Grill® and the Uno logo are registered trademarks of Pizzeria Uno Corporation. © 2007 6269-10 LOCATIONS COMPANY FRANCHISE Mesa, AZ Oro Valley, AZ Phoenix, AZ Tempe, AZ Antioch, CA Chula Vista, CA Escondido, CA San Diego, CA Denver, CO Westminster, CO Danbury, CT Fairfield, CT Farmington, CT Manchester, CT Milford, CT Washington, DC Dover, DE Daytona Beach, FL Ft. Myers, FL Kissimmee, FL Lake Mary, FL Melbourne, FL Merritt Island, FL Orlando, FL Chicago, IL Crestwood, IL Gurnee, IL Peoria, IL Schaumburg, IL Ft. Wayne, IN Indianapolis, IN Merrillville, IN Southport, IN Overland Park, KS Louisville, KY Allston, MA Attleboro, MA Bellingham, MA Boston, MA Braintree, MA Brockton, MA Cambridge, MA Danvers, MA Dedham, MA Fairhaven, MA Framingham, MA Hanover, MA Haverhill, MA Holyoke, MA Hyannis, MA Kingston, MA Leominster, MA Methuen, MA Millbury, MA Newton, MA Plymouth, MA Revere, MA Springfield, MA Sturbridge, MA Taunton, MA Waltham, MA Westborough, MA Woburn, MA Worcester, MA Wrentham, MA Baltimore, MD Bel Air, MD Bethesda, MD Bowie, MD Columbia, MD Ellicott City, MD Frederick, MD Fruitland, MD Hagerstown, MD Oakland, MD Upper Marlboro, MD Waldorf, MD Clifton, NJ Deptford, NJ Hamilton, NJ Jersey City, NJ Secaucus, NJ South Plainfield, NJ Wayne, NJ Bangor, ME So. Portland, ME Albany, NY Amherst, NY Bayside, NY Bronx, NY Brooklyn, NY Central Valley, NY Fayetteville, NY Forest Hills, NY Greece, NY Latham, NY Liverpool, NY Long Island City, NY Lynbrook, NY Nesconset, NY New Hartford, NY New York, NY Poughkeepsie, NY Queensbury, NY Rochester, NY Saratoga Springs, NY Syracuse, NY Vestal, NY Victor, NY Wappingers Falls, NY Webster, NY White Plains, NY Yonkers, NY Bay City, MI Birch Run, MI Grand Rapids, MI Northville, MI Sterling Heights, MI Westland, MI Woodhaven, MI Chesterfield, MO Kansas City, MO Kirkwood, MO Charlotte, NC High Point, NC Raleigh, NC W. Fargo, ND Concord, NH Dover, NH Keene, NH Manchester, NH Nashua, NH Newington, NH Tilton, NH Uno®, Uno Chicago Grill® and the Uno logo are registered trademarks of Pizzeria Uno Corporation. © 2007 6269-11 Las Cruces, NM Dayton, OH Dublin, OH Pickerington, OH West Chester, OH Altoona, PA Conshohocken, PA Cranberry Township, PA Dickson City, PA Exton, PA Homestead, PA Langhorne, PA North Wales, PA Philadelphia, PA Warrington, PA Wilkes-Barre, PA Wyomissing, PA Providence, RI Smithfield, RI Warwick, RI Lexington, SC Myrtle Beach, SC Maryville, TN Fort Worth, TX Laredo, TX Reston, VA Richmond (Airport), VA Sterling, VA Tabb, VA Virginia Beach, VA Williamsburg, VA Woodbridge, VA Burlington, VT Elm Grove, WI Lake Delton, WI Madison, WI Menomonee Falls, WI Uno Chicago Grill & Brewery Metuchen, NJ International Locations San Pedro Sula, Honduras Bayamon, Puerto Rico Carolina, Puerto Rico Guaynabo, Puerto Rico Mayaguez, Puerto Rico San Juan, Puerto Rico Santurce, Puerto Rico Seoul, Korea Dubai, U.A.E Alexandria, VA Chester, VA Fairfax, VA Falls Church, VA Fredericksburg, VA Gainesville, VA Manassas, VA Midlothian, VA Norfolk, VA www.unos.com GREG KEENAN V.P. Franchise & Development P: (617) 218-5325 F: (617) 218-5376 E: greg.keenan@unos.com 100 Charles Park Road Boston, MA 02132-4985 www.unos.com Uno®, Uno Chicago Grill® and the Uno logo are registered trademarks of Pizzeria Uno Corporation. © 2007 6269-12