italian uncompromising extreme

ITALIAN
UNCOMPROMISING
EXTREME
THE LAMBORGHINI MAGAZINE OFFERING EXCLUSIVE ADVERTISING OPPORTUNITIES TO SELECTED BRANDS.
MEDIAKIT 2011
INTRODUCING THE LAMBORGHINI MAGAZINE
Over fifty years ago, Ferruccio Lamborghini decided that it was time to
develop the ultimate sports car, built only to the highest possible
standards of technology, performance and style.
Lamborghini Marzal
Valentino Balboni joined the customer
services department of Lamborghini
NEW
FINITION OF COOL
A NEW DEFINITION OF COOL: LAMBORGHINI´S NEW LP560-4 GALLARDO SPYDER
GOES SEEKING SOME SNOW. THE ULTIMATE DREAM: 12 SNOWED-UP DOLOMITE
PASSES IN 48 BLOODY FREEZING HOURS. IF THE RENOWNED CLIMBER
LUIS TRENKER HAD BEEN ABLE TO EXPERIENCE THIS, HE’D HAVE SOONER BECOME PHOTOS: TOM SALT
A RACING DRIVER THAN A MOUNTAINEER. TEXT: ROBERT RYAN
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ITALIAN UNCOMPROMISING EXTREME
TEXT
PHOTOGRAPHY
CLICK, CLUNK, ROAR! OUR OVERPOWERED YETI DOESN’T HAVE ONE
OF THOSE FASHIONABLE BUTTONS TO PRESS, SO TO AROUSE THE
10 CYLINDERS TO LIFE, A GENTLE TWIST OF THE KEY IS REQUIRED.
as a young mechanic in April 1968,
the revolutionary Miura had just been
launched. It was already the first version
of this Italian mid-engined vehicle that
was seen as one of the fastest sports
cars of its day, but still the Miura had
ITALIAN
to be further developed and tested.
Ferruccio Lamborghini put Valentino
at the side of the then test driver Bob
Wallace in 1973 and it became the start
of an unusual career. Since then, it can
VIVA VALENTINO!
Repeated speeding within small villages and wanton noise pollution?
In Italy, there is a racing monument associated with this. Assuming
of course that the name in your driving licence is Valentino Balboni
and the local authority is based in Sant’Agata Bolognese.
TEXT: Mateo Messina PHOTOS: Lamborghini
be said that if any man has decisively
shaped the image and character of
the Lamborghini marque from its early
days through to the present, then that
man is Valentino Balboni.
From the Lamborghini Miura of
the Sixties, through to the Countach,
Espada and Diablo in the Seventies,
Eighties
MODELS
FORWARD G
MAKE UP
BEYOND VISIBLE LIGHT, LIFE AND MOVEMENT ARE COMPRESSED INTO A GUIDANCE SYSTEM THAT
NOBODY CAN FOLLOW. ALL THAT WILL HELP ARE INSTINCT AND FEELING. THIS, TOGETHER WITH THE
KNOWLEDGE THAT THE BEST NIGHT-TIME STORIES IGNITE WHERE IT IS WARM …
STYLING
Nineties,
Valentino
Italians, for their part, would prefer to enlist with the Polizia Stradale traffi c
contributed towards shaping many
the Italian police with other
police, simply for the fact that these officers get to drive the kind of sports
automotive legends with his tuning
European law enforcers. First of
car on duty that a British, French or German police officer would never get
and test work. In fact, the test drives
all, their uniforms do give them a
to drive even in their wildest dreams. Since 2004, the Roman Polizia has
around Sant’Agata were not confined
certain advantage. The Carabinieri
been keeping a beady eye open for speeding motorists with a blue and white
to a small number of protoypes: some
national security police – kitted out in
Lambo "Squadrollardo". But it is also in other regions of Italy that there are
80 percent of all Lamborghinis built
elegantly-styled dark blue uniforms
ways and means for the police to experience a Lamborghini from the inside.
were taken out for a final test by
with an array of collar patches and rank
It's a question of a little tact and knowing the right people: people like the
Valentino in person. It soon became
insignia, together with the obligatory
legendary test driver Valentino Balboni, for example.
clear that Valentino had a particular
feeling for the "living force" in the cars
three-cornered hat – can give even the
LATERAL G
and
It is difficult to compare
remotest market square as dignified an
Unlike other Italian marques, Lamborghini has never had its own test
and was able to very precisely influence
appearance as the top deck of a frigate
track. Company founder Ferruccio Lamborghini insisted that as he was
the technology. "A Lamborghini needs
in the Tyrrhenian Sea. Indeed, whilst
building cars for the open road, it was there that they would be put to the
to have the precision of a racing car
feeling obliged to generally view these
test. To be precise: the winding country roads around Sant’Agata Bolognese
and the reliability of a good friend",
aloof officers with a certain measure
were where the ability to cope with pressure of both car technology and local
he once said. Valentino maintained
of disdain, many young Italians would
population were put to the test and taken to their limits. The local Carabinieri
a friendly relationship with the regional
secretly like to be among their ranks,
observed these going-on with a mixture of concern and enthusiasm. as
police, inviting them from time to time
just because of the uniform. Other
they often had a brother or nephew employed at Feruccio's works. When
to join him for one of his high-speed
DIGITAL ARTWORK
L A MBORGHINI M AGA ZINE
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L A MBORGHINI M AGA ZINE
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L A MBORGHINI M AGA ZINE
To put it simply: Italian, uncompromising, extreme.
“The first issue of the Lamborghini Magazine is
superlative.”
Frankfurter Allgemeine Zeitung
“Uncompromising in graphic and text - just like the
aura of the uncompromising sportscar. Named best
customer magazine by Europe‘s most important
corporate publishing award “Best of CP”.
FAZ am Sonntag
Today, the same mixture of Italian style, uncompromising performance and extreme luxury
makes a Lamborghini a must-have item. Similarly, The Lamborghini Magazine is a “must-read”
publication for some 20,000 of the world’s wealthiest and most discerning consumers.
Lamborghini has complemented the Volkswagen group to achieve a remarkable renaissance.
The independence and investment provided by the group have made it possible to forge ahead
in creating the Lamborghini brand for the 21st century. In the meantime, the marque has now
launched the astonishing Murcielago, Murcielago Roadster, Gallardo, Gallardo Spyder and
Estoque models.
Readers of The Lamborghini Magazine generally not only have a wide range of interests, but
also the means to enjoy these, including travel, gastronomy, sport, fashion and bespoke luxury
products. The magazine is a celebration of their world and reflects their unbridled passion for
that which is indeed uncompromising and extreme.
READERSHIP PROFILE
The circulation of The Lamborghini Magazine is targeted at a
unique group of individuals. The magazine is mailed exclusively to named
Lamborghini owners, an unusual, discerning group of consumers with the
highest expectations, that is otherwise extremely difficult to track down.
“It‘s big, expensive, technically highly sophisticated,
powerful and classy.”
Readers of The Lamborghini Magazine can truly claim that the world is their playground.
From the Cresta Run in St. Moritz, to property investment in the Middle East, to
commissioning Italian luxury yachts, the magazine’s content is read with the type of passion
that inevitably leads to decisive action.
novum
“A magazine as desirable as the cars.”
Welt am Sonntag
As owners of a handcrafted Lamborghini, readers are only too well aware of the true value of
style, individuality and faultless craftsmanship. Advertisers can therefore direct products and
services to an audience whose status, wealth and interests are effectively without parallel.
Distribution to Lamborghini dealerships, at Lamborghini partnership events and to fine hotels
and restaurants all offer additional exposure.
OFFERING ACCESS TO AN EXCLUSIVE
TARGET GROUP
“Exclusivity has its price.”
AutoRevue
“Grand Winner - Best of Magazines.”
Mercury Award, New York
The Lamborghini Magazine is a highly effective advertising medium
for brands whose target audiences comply with the characteristics of
Lamborghini owners.
Circulation and Language Editions :
English:
11.000 copies
German :
5.000 copies
Italian:
4.000 copies
Total:
20.000 copies
Distribution:
- 50% to existing Lamborghini Customers
- 25% to potential Lamborghini Customers
- 20% to Lamborghini Dealers worldwide
- 5% to Fairs, Events and Journalists
ADVERTISING RATES
STANDARD RATES:
Single Page Advertisement
Double Page Advertisement
The Lamborghini Magazine aims to develop long-term relationships
with brands that have a similar footprint to the characteristics of the
Lamborghini marque.
EUR 7.500,00
EUR 15.000,00
PRIME POSITIONS:
Inside Front Cover (Double page)
EUR 21.000,00
Inside Back Cover (Double page)
EUR 16.000,00
Second Double page
EUR
18.000
Third Double page
EUR
16.000
First Right Hand Single page
EUR
10.000
Agency commission 15%. All rates subject to VAT.
For this reason, the mix of editorial and advertising content is carefully monitored within
The Lamborghini Magazine, in order to take into account the best interests of advertisers
and readers alike.
The Lamborghini Magazine is published in four separate language editions: Italian, English,
German and Chinese. We offer the opportunity to supply customized ads for each language
edition to even better target specific customer groups.
DATES & DEADLINES:
ISSUE #09
Publication date
Delivery date for printing data
Booking deadline
ADVERTISING MARKETING
Media Sales
premiummedia GmbH
Obere Wässere 5
72764 Reutlingen
Germany
www.premiummedia.net
September 2011
August 2011
July 2011
ISSUE #10
Publication date
Delivery date for printing data
Booking deadline
Sales Representative
Z & S Mediateam GmbH
Marktplatz 30
91207 Lauf an der Pegnitz
Germany
March 2012
January 2012
December 2012
ISSUE #11
Publication date
Delivery date for printing data
Booking deadline
Frau Petra Sindel
Tel: +49(0)9123/96230-11
sindel@zs-mediateam.de
Herr Alfred Zügner
Tel: +49(0)9123/96230-12
zuegner@zs-mediateam.de
Fax: +49(0)9123/96230-50
www.zs-mediateam.de
September 2012
August 2012
July 2012
TECHNICAL SPECIFICATION
As you and our readers will prefer to see your advertising looking its best,
please take careful note of the following technical requirements. If you
have any question, please be sure to contact us in good time.
SINGLE PAGE
230x285mm
DOUBLE PAGE
460x285mm
Artwork should be supplied in digital format on Mac formatted CD, compatible with Mac
applications: Indesign CS/Quark v4-6/ Illustrator/ Freehand/ Photoshop, or a combination.
Please send artwork to:
Z & S Mediateam GmbH
Marktplatz 30
91207 Lauf an der Pegnitz
Germany
Frau Petra Sindel
Tel: +49(0)9123/96230-11
sindel@zs-mediateam.de
Herr Alfred Zügner
Tel: +49(0)9123/96230-12
zuegner@zs-mediateam.de
Fax: +49(0)9123/96230-50
www.zs-mediateam.de
Please supply a colour laser proof, plus all fonts, including those used in linked EPS files.
These should be supplied in CMYK format. Please ensure that all images are supplied as
CMYK. If supplying a high resolution PDF, it must be to the PDFX1A industry standard pdfs
for print. Please use the ‚new_in_version4.pdf‘ as guidance.
Always create a Postscript file and distil as opposed to the ‚export to pdf‘ option.
Please ensure you supply a colour accurate high-resolution proof.
Please check the file is the correct trim size, has crop marks, bleed on all edges and fonts
appear accordingly.
The PDF must be supplied as single pages even though the advert could be a double page
spread. Files that are not prepared to these guidelines will be rejected.
NOTE: The Lamborghini Magazine has a global audience, so please ensure that all contact
numbers use the international dialling code, and that you provide global contact information
where relevant.