design awards 2015 fenestration australia 2015

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member profile
gabbett machinery
people
new trends in talent search
a clearer view winter 2015
awa state
conferences
QLD 26 June
NSW 10 July
WA 17 July
economy
population clock
fenestration
australia 2015
darwin 16-18 september
bass strait 8.8
Challenging Site
Achieves High
Energy Rating
design
awards
2015
entries now
open
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Australia’s leading roller.
Made in Australia for Australian conditions.
For more information, call our team on 03 9460 1166
or visit www.anthonyinnovations.com.au
this winter
F e n e s t r at i o n a
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features
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state conferences 2015
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case study
bass strait 8.8
fenestration australia 2015
uncharted territory
design awards 2015
entries now open
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member profile
gabbett machinery
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certification
green tag certified
compliance
tracey gramlick
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economy
population clock
people
emerging trends in
talent search
ask the expert
glass selection
checklist
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consultation
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Windows magazine is a quarterly publication
from the Australian Window Association
Cover Darwin Convention Centre at Sunrise
Magazine design Stephanie Grigg
Sydney Suite 1, Level 1, Building 1, 20 Bridge Street, Pymble NSW 2073 p. +61 2 9498 2768 f. +61 2 9498 3816
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It is impossible for the publisher to ensure that the advertisements and other material herein comply with the Australian Consumer Law Competition
and Consumer Act 2010. Readers should make their own inquiries in making decisions and where necessary seek professional advice. Australian
Window Association © 2015 All rights reserved. Reproduction in whole or part without permission is strictly prohibited.
Applicati
Winter 2015 www.awa.org.au 1
wo r ds
W
michael
o’keefe
Chairman
of the Board
elcome to our winter edition of Windows.
On the back of a reduction in the official
cash rate to a historic low of two per cent,
the commentary has begun. Soaring property prices
particularly in Sydney, with a forecast growth of a further
seven per cent in 2015/16, look to send the median house
price well above $1 million. Prices are also set to take off
in Brisbane, but growth will be much more subdued in
Melbourne and Adelaide, and prices will fall in Perth.
With pockets of the country still reporting significant
housing shortages, will 0.25 per cent off a prospective
buyer’s mortgage be enough to encourage them to
invest? It would appear that many Australians are looking
more towards retiring non deductible debt than going
further into debt. So what position does all this rhetoric
leave our window industry in for the next twelve to
eighteen months? The current activity reported by our
W
tracey
gramlick
Executive Director
Enjoy this edition of Windows and I look forward to
catching up with many in warm and sunny Darwin during
Fenestration Australia 2015, when you take a break from
your busy schedules.
• Information about candidate drinking or using drugs –
40 per cent.
The author notes that whilst you may be qualified for
that job you’re trying to land, something you said on
Facebook might turn off potential employers. This has
been true for years, but companies’ reliance on social
media to screen potential employees is rising. According
to a recent study in the USA, over half of employers are
researching job applicants on social media.
One of the more interesting finds from CareerBuilder’s
study is that whitewashing your social media accounts
may be a good idea, but deleting them entirely might not
be so smart.
According to the study, the biggest red flags for
employers and the percentage of which caused them to
reject a candidate are:
• Provocative or inappropriate photographs – 46 per
cent.
T
Marketing and
Communications
Manager
The indicators looking forward are also positive with
total building commencement data displaying constant
activity off an already solid base in some states, and total
commencement growth of up to 14 per cent in other
states. So despite the ensuing cold as we ‘rug up’ for
winter, we should have plenty of work to keep us warm
and additionally the signs for the next twelve months are
quite encouraging.
ebProNews released a very interesting
article last month regarding the growth in
the number of businesses screening social
media such as Facebook and Twitter before hiring a new
employee.
The study was conducted by CareerBuilder, who found
that 52 per cent of companies surveyed check on
potential employees’ Facebook, Twitter and other social
media accounts. That’s up from 39 per cent just two
years ago.
gary smith
members indicates that most businesses are busy and
certainly if you are actively ‘hunting’ the work, it’s there
for the signing.
his winter edition of Windows 2015 celebrates
Peter Leeke from Canterbury Windows who
has decided to retire after four decades in
the industry. The issue also includes a report from
Paarhammer on a fantastic project supplied in Tasmania,
a member profile on Gabbett Machinery and regular
articles from Harley Dale, David Esler and Stephanie
Dale.
Don’t forget to check out the information on the 2015
Design Awards, Fenestration Australia and the State
Conferences.
2 Australian Window Association Winter 2015
• Candidate bad-mouthed previous company or fellow
employee – 34 per cent.
• Poor communication skills – 30 per cent.
As this trend continues, some employers are starting to
consider a candidate’s absence from social media to be a
red flag. More than one third (35 per cent) said they’d be
less likely to interview someone they couldn’t find online.
Employers may now find it strange if you’re not on
Facebook or Twitter: They might overlook you if they
can’t find any information about you.
Of course, don’t let that put you off visiting the AWA
Facebook page to see what your association and
colleagues are posting and to find information about our
upcoming state and national conferences. I look forward
to catching up with many of you there.
Do you have a picture that would make a good front
cover of Windows magazine? Send it to
gary.smith@awa.org.au
Don’t forget to download a copy of the media kit and
ensure you submit your case studies, news and new
products for each edition of Windows. Visit
www.awa.org.au and look under the News tab.
Sit back, relax in front of the fire and enjoy the winter
edition of Windows.
member profile
As the exclusive Australian distributor for many of the world’s greatest woodworking and aluminium machinery
manufacturers, Gabbett Machinery has built a reputation as an industry leader in factory floor efficiency.
G
abbett Machinery’s rapid evolution
as an internationally respected
business mirrors that of the fastpaced industries it serves.
From humble beginnings in suburban Sydney
in the late 1970s, Gabbett Machinery has
grown to become a globally recognised
company with approximately 60 staff in
Brisbane, Sydney, Melbourne, Adelaide and
Perth.
Director, Lee Gabbett, says his father
Barry established the company in 1978
as a supplier of mostly second-hand
woodworking machinery, “My father was a
wood machinist by trade and he’s the first
to tell you he wasn’t much good at it; so
he decided to go and sell machines!” Over
subsequent years, the company adapted
its product ranges to become a trusted
distributor of predominantly new machinery
for leading international brands such as
SCM, Morbidelli, FOM Industrie, DMC,
Balestrini and many more.
Its extensive showrooms are transit points
for machinery ranging from bandsaws, edge
banders, mortisers, moulders and borers to
the largest, industrial-size nesting machines
and advanced CNC machines.
With clients spanning a broad range of
industries – from kitchen, furniture and
window manufacturing to shopfitting and
a host of ancillary sub-industries, Gabbett
Machinery is now a highly diversified
business with two main divisions, sales and
service.
the art of efficiency
Contemporary manufacturing machinery
for both wood and aluminium sectors
has changed dramatically in recent years,
with computer-controlled, high-precision
equipment now dominating markets that
were, until comparatively recently, slowfunctioning and ‘manual’ in style. Increased
efficiency is the driving force behind
mechanical R&D, with customers seeking
ever-faster, more compact and lighter
weight units to accomplish increasingly
sophisticated tasks.
In tandem with customer expectations,
Lee says machinery has become more
multifunctional and user-friendly while prices
have dropped accordingly, particularly at
the ‘top end’ of the market where enhanced
automation functions have become the
norm.
“As a trend, customers want machinery
that can do more in less space and which
is easy to use and affordable; these are the
ongoing design challenges driving product
development from year to year,” Lee says.
Gabbett Machinery’s relationship with its
suppliers is far more dynamic than many
customers realise. A strong ‘two-way’
communication process exists between
Gabbett and its overseas manufacturers,
driven by the fact that Australia leads the
way in many technical product applications.
This means Gabbett Machinery, with its
powerful Australian customer base, plays
a lead role in directing manufacturers’
global R&D programs. Therefore, Gabbett
cooperates with its manufacturing partners
as a trendsetter rather than a follower.
“For example, if we consider the timber
market and flat panel laminate board,
Australia is probably leading the world
in nesting technology and in automated
manufacturing technology. I would suggest
we are ahead of the UK and US in that
market and Europe is only starting to
become active now,” explains Lee.
Gabbett’s active participation with suppliers
translates into direct benefits for customers,
member profile
including
high levels
of product
customisation,
as required,
as well as
detailed
customer
service
protocols.
Staff training at Gabbett Machinery is an
obvious high priority, as service personnel
and in-house technicians need to be able
to respond instantly to customer enquiries
about a complex array of equipment from
many suppliers. (Remote helpline services
are available.)
Of course, clear operational training
at handover also helps obviate future
problems.
“With the handover of a CNC machine,
for instance, we focus on on-site training,
tailored around the clients particular
production methods and techniques,” Lee
says. “So, the training is devoted to how to
drive the machine, how to set it up and how
to maintain it. We also schedule a followup day about a month afterwards which
gives customers a safety net to write down
any questions they have, if any, and we can
address them in one hit. These are not the
sorts of machines where you can say, ‘Here
is the machine, see you later’, we invest a
Image: Lee Gabbett
lot of money in the training and servicing
processes – that’s why we have more service
technicians than sales reps, by choice.”
focus on ‘solutions’
As high-quality, multifunctional machinery
has become more advanced, it has also
become more indispensable to the basic
operations of businesses – a point not lost
on Gabbett Machinery. In response to
this reality, Gabbett has taken on greater
responsibilities, supplementing its traditional
distribution and servicing programs with a
stronger focus on wide-ranging ‘solutions’.
This involves:
• Improved assessment of opportunities
for rationalisation, including the
replacement of multiple units with a
single multifunctional device;
As Lee notes,
the most active
area of newwave technical
advancement
is in Materials
Handling
- superior
logistical
systems for
delivering
materials to and from processing equipment.
“So, in aluminium, for example, you might
have 6.5 metre long bars of varying sizes
and weights and then on the outfeed you
might have three or four pieces of dissimilar
sized components – each one destined for
a different customers’ installation. We’re
talking about barcoding, labeling, stock
management. That’s where we’re seeing
a lot more integration between Materials
Handling, the software that drives the
machine and the software that drives
Material Handling systems,” says Lee.
As this era of enhanced factory floor
efficiency gains momentum, Lee says
Gabbett Machinery will continue to be an
enthusiastic and proud leader.
• Closer examination of ways to make
better use of floor space; and
• Better integration of units into
existing plants.
For more information, visit the website:
gabbett.com
c e rt i f i cat i o n
Green Tag Certified
what the new Green Star® environment
can do for your bottom line.
david baggs
CEO, Global Green Tag International
A
re you aware that the Green Building
Council of Australia’s Green Star®
rating tool program has recently
undergone a complete overhaul?
The Green Star program has been both
simplified and broadened. It now not only
covers all project types (except single
dwellings), but it also engages all the
products used in building construction,
interior fitout and existing building
refurbishment. In effect, all products
made by AWA members are now able to
gain credits that will give them more sales
leverage for all Green Star projects.
How big a deal is that? Well, 374 projects
were ‘registered’ and working to achieve
Green Star ratings within the Green
Star system early in 2015, with 75 being
processed. The majority of projects are
large commercial offices including 86
education projects, 28 multi-unit residential
projects, 24 retail centres and 19 industrial
developments, not to mention libraries, club
houses, retirement living developments,
restaurants and two new hospitals. In due
course, all will be looking for windows
and doors with many looking for skylights,
window film and other glazed products. So
targeting Green Star projects is a major
commercial opportunity and one that could
potentially give your company first mover
advantage in base building construction
projects if you act quickly.
So what are these new Green Star® tools
and credits? Three tools have replaced the
ten existing tools that are now considered
‘legacy’ tools, and are being phased out this
year. Each of the new tools covers a discrete
building phase or process. The new tools
are; ‘Design and As Built v1’, ‘Interiors v1’ and
‘Performance v1’.
The ‘Design and As Built v1’ tool covers
base building construction at the ‘Design’
phase and after completion (but before
occupation), i.e. ‘As built’. Buildings can no
longer trade on the ‘Design’ stage ratings for
long periods and must obtain the ‘As Built’
ratings to continue to use the rating beyond
two years. At the ‘As Built’ assessment,
projects must prove that they met their
commitments, a great improvement over the
previous process and one that gives better
security to manufacturers included in the
design phase commitments.
The ‘Performance v1’ tool is for building
operations and includes credits relating to
existing building refurbishment and calls up
the same criteria as the other two tools.
One of the criteria common to all of these
new tools is a new ‘Sustainable Products’
credit. For the first time there is now a
product based credit that applies to all
products in any construction undergoing
Green Star certification, including skylights,
glazing, screens, façades, windows and
doors, operable walls, glazed partitions,
window film and even sealants. It is also the
first time that general construction products
have been able to assist projects gain Green
Star ratings.
The ‘MAT-Sustainable Product’ credit
assesses a product based on a tiered score,
depends on a product’s related ‘sustainability
factor’. Overall project scores are calculated
within a new sustainable products calculator,
developed to simplify calculating credit
points for a large diversity of products and
product rating levels. Products are awarded
scores on gaining the attributes in this table.
The ‘Interiors v1’ tool is for interior projects
and includes all tenant and interior fitouts
including operable walls, partitions, doors
and hardware.
David is CEO of Global GreenTag International Pty Ltd and Program Director of Global GreenTagCertTM a life-cycle assessment based ecolabelling
and product rating program. He is a multi-award winning chartered architect specialising in green building design and a world renowned green materials
expert with over 35 years experience in sustainable development. He has been voted one of Australia’s Top 50 Green Leaders and in the Top 100
Sustainability Leaders Globally.
Recognised Third Party Certification
(e.g. Global GreenTag) to Level A
100%
(e.g. Global GreenTag) to Level B
75%
(e.g. Global GreenTag) to Level C
50%
Environmental Product Declaration (EPD)
(e.g. Global GreenTag) - Specific
50%
Environmental Product Declaration (EPD)
(e.g. Global GreenTag)- Generic
25%
Approved Product Stewardship Program
50%
In case you’ve never heard of them,
Environmental Product Declarations are
summary Life Cycle Analysis (LCA) reports
undertaken in accordance with ISO 14025,
ISO 14040 and IS0 14044. They provide LCA
consultants with the numerical information
to feed into whole project LCA reporting.
This concept of whole project LCA reporting
forms another common credit to both
‘Design and As Built’ and ‘Interiors’ tools
as either an ‘Alternative Pathway’ (Interiors
rating tool) or in addition to the Product
Sustainability credit in the ‘Design and As
Built’ rating tool.
The new ‘MAT-Life Cycle Impacts’ credit
requires a project LCA to compare the
whole of life performance of the project to a
benchmark project. To do this, projects like
Lend Lease’s Barangaroo require product
EPDs from manufacturers. Hence, to gain
sales in Green Star projects when they
decide to undertake the Life Cycle Impacts
credit, manufacturers will need to need
to provide an EPD. To have bases covered
under both credits, it is wise to consider
certification by a recognised third party
certification scheme in addition to creating a
product EPD.
Fortunately, Global GreenTag’s GreenRate
certification program is recognised for Levels
A, B and C of the Sustainable Product credit
and the GreenTag LCARate certification
program provides low cost LCA and EPD
reporting as part of the certification. Global
GreenTag is the only one stop certification
that covers all your product needs and the
only recognised third party certification
program that can help your product comply
with each of the new credits.
This means Global GreenTag Certification
can assist all AWA member products gain
credit relevance and sales leverage in these
new Green Star® rating tools including:
Skylights, Glazing and Screens, Façades,
Windows and Doors, Operable Walls and
Glazed Partitions.
The benefits of these changes for the
industry is that it has simplified the Green
Star application process and fixed many of
the concerns of the ‘old’ Green Star tools.
For example, the ‘As Built’ tool now requires
invoice based evidence of purchase and it is
therefore harder for a builder to substitute
specified products at the last moment
and still retain the desired rating. If you
have a greener window or glazing solution,
leveraging your sales potential with Green
Star projects can add value to your brand
and bottom line.
co m p l i a n c e
THE CHANGING
STATE IN
AWARENESS
OF BUILDING
PRODUCTS
COMPLIANCE
T
Exploding glass panels, water
damaged interiors, incorrect
sizes, faulty electrical cables,
non-conforming wall panelling,
fraudulent certificates...
We know it started a number of
years ago, but where will it all end?
he AWA team
have taken
an average of
170 technical calls
per month since the
AWA Executive
beginning of 2015
Director
and another 20
requests per month
for mediation, reports or inspections. That’s
about nine per day a small team of five
experts listen to, research and respond to
amidst a myriad of other responsibilities
they undertake on behalf of industry and
members. Roughly half of these requests
are from non-members such as certifiers,
builders and homeowners and at least two
per day are about potential non-conforming
products.
windows and doors for these buildings tend
to be consistent in dimensions throughout
all the levels - lending this market to high
volume importation on a per project basis by
builders and import suppliers.
The CFMEU recently published a submission
regarding government procurement
procedures, highlighting that the Australian
Government is a significant influencer in
the building and construction industry as an
important consumer and funder of projects.
It needs to play a leadership role by ensuring
that imported, non-conforming, substandard building products and furniture are
never used in Commonwealth funded and
capital supported infrastructure projects. No
matter how cheap the product is, if it does
not conform to certain critical Australian
Standards, it cannot represent value for
money.
In April, I was invited to join the QLD MBA
at their meeting with Hon. Karen Andrews
MP, Parliamentary Secretary to the Minister
for Industry and Science, to discuss the
prevalence of non-conforming products as a
major concern for the Queensland building
and construction industry. The key concern
being for consumer safety and better
support of industry in meeting its obligation
to provide buildings that are safe.
tracey
gramlick
They stated that the amount of nonconforming imported windows, doors and
other glass and aluminium based products
including glass curtain walls, balustrades and
balconies, aluminium and glass ‘shopfront’
products on the Australian market has
reached epidemic proportions. Nonconforming product is most prevalent in the
high rise residential and office market as the
In a media release on 4 May 2015, following
a building fire in Melbourne, the CFMEU
called for import restrictions to be slapped
on companies found to have manufactured
building products that do not comply with
Australian Standards.
The AWA has responded to many projects,
committees and requests for articles and
interviews specific to this issue for our
industry at the state, territory and federal
levels.
All present shared a broad consensus of the
urgent need to reform the current system
to provide specifiers, purchasers, installers
and certifiers with a clear mechanism to
determine whether products are fit-forpurpose as defined under the National
Construction Code.
More must also be done to remove nonconforming products at the point of sale and
to proactively identify and remove from our
buildings non-conforming products that slip
through the net. Collectively, we need to
send out a message of ‘not on our watch’.
They pointed out that industry is already
doing a lot towards addressing the problem
in building an extensive array of third
party product certification schemes of
varying quality and scope. Some industry
associations, such as the AWA, even
have accredited inspection and auditing
processes. The MBA wrote a letter of
thanks and recommendations for the federal
government to consider the following
immediate steps towards a solution:
Government endorsement and common
labelling of existing third party product
certification schemes that meet the following
minimum requirements:
a. Accredited through the JAS–ANZ.
b. Includes product conformity
requirements for type or batch (ongoing)
testing to Australian or International
Standards as appropriate, as well as a
process for ongoing, periodic auditing.
c. Undertakes market surveillance to
identify and weed out fraudulent activity.
This year’s changes to the AWA
Accreditation Program have been
applauded by manufacturers and the market
surveillance part, including the physical
testing of products purchased from the
market place. Commencing in June, this
will underpin a move to address product
conformity concerns and has been well
received by governments and regulators
spoken to.
Let’s face it; when a decision is based on
price only and fitness for purpose and whole
of life costs are not adequately taken into
account when procuring window and doors,
the impact can be negative on safety of the
fabricators, installers, certifiers, consumers
and the public and the long term asset value.
Image: Tracey Gramlick with the Hon. Karen Andrews, Parliamentary Secretary to Minister for Industry and Science, and Brent Davis, MBA.
AWA State
Conferences 2015
Whether you manage your own business, work in
management, sales, operations, customer service
or any area within the window industry, participation
in the 2015 State Conferences will enhance your
knowledge and professional skills.
The program consists of an afternoon of business
sessions followed by dinner.
Queensland: 26 June
Novotel Sydney Manly Pacific
New South Wales: 10 July
Novotel Brisbane
Western Australia: 17 July
Matilda Bay on the River & Royal Perth Yacht Club
Claire Madden
John Bygrave
Director of Research,
McCrindle Research
Group Strategy &
Planning Manager, CSR
(QLD & NSW)
(WA)
Proudly sponsored by
To book and view the full program for each event, visit
www.awa.org.au/events/category/state-conferences
ca s e st u dy
|
pa a r h a m m e r
bass strait 8.8
I
t was after spending time at the award
winning Saffire Freycinet Resort in
Tasmania that the clients made their
decision, as designers and owner-builders,
to select Paarhammer as their window and
door supplier. This was a project where
breathtaking views took centre stage and
the power of architecture and design
demonstrated what is possible.
With their own stunning location in mind,
and with consideration to the environment,
the family decided to use Paarhammer triple
glazed products to increase their comfort
level within the house by reducing extreme
temperature fluctuations.
A wall of triple glazed Paarhammer fixed
glass units, combined with some openable
lift-slide doors, allows the sweeping views
of the land and water to be enjoyed all year
round, day or night.
To enhance the wide unbroken view, while
also incorporating air circulation, tall narrow
vertical windows were installed adjoining
floor to ceiling expanses of fixed glass. These
ingenious venting windows have a casement
opening that allows a controlled air flow
into the home. The windows are locked into
Perched high on the edge of the north coast of Tasmania overlooking the
blue waters of Bass Strait, sits a modern and tranquil 8.8 star family home.
position with a multi-point locking system featuring locking pins all around the frame.
These very narrow vertical windows have
flyscreens while the large fixed windows
frame the view without interruption.
Facing extreme winds of up to 150 km
per hour, the giant lift-slide doors are
manufactured with a unique airtight framing
design, incorporating multi-level rubber
seals, ultimately eliminating drafts. Extremely
low air infiltration of 0.3 was a prerequisite
for use in such an exposed location.
The Victorian Ash timber windows and
doors, have been sealed with a clear finish
on the interior, enhancing the beauty and
warmth of the timber, and painted on the
exterior to suit the architecture.
Manufactured at the Paarhammer factory
in country Victoria, the windows and doors
together with a glass lifter, were loaded on
a truck and travelled overnight on the Spirit
of Tasmania. Usually factory glazed, in this
case the extra-large triple glazed glass units
were delivered directly onto site by Viridian.
The glass was then installed on site after the
frames were put into place.
This was a challenging project due to the
location as well as the extremely high wind
speeds. But with U-values of 1.0 to 1.8 and
low air infiltration of 0.05 to 0.3 for openable
windows and doors, the best solution was
achieved.
Motivated by the superior insulating
properties of triple glazed windows, the
clients specified R 4.0 Insulation in the
walls and ceiling with additional R 2.0 under
the Cliplock roof and a polished concrete
floor over Waffle Pods with in-slab hydronic
heating.
This has resulted in an Energy Rating of 8.8
stars, enabling the clients to now enjoy their
unique home and stunning views in extreme
comfort.
For more information visit paarhammer.com.au
eco n o m y
Population Clock
Harley Dale
HIA Chief Economist
I
was born in 1968. At that time, Australia
had a population of just over 12 million
people. In an absolute sense that was
a very substantial number of people at
the time. The growth rate of Australia’s
population in 1967/68 was 1.8 per cent.
In 2013/14, the latest period for which
information is available, Australia’s
population increased by 1.6 per cent to 23.49
million. That means Australia had nearly
double the population of 46 years ago and
also a substantially higher standard of living.
The population growth rate for 2013/14 was
slower than the 1.8 per cent growth recorded
in 2012/13, but that 1.6 per cent rate
remained well above the long term average.
Note that 1.8 per cent was the population
growth rate in 1967/68.
Australia’s population has been growing
since federation and, at times, the pace has
been quite fast.
In the late 1960s, there was no talk of the
challenges of an ageing population. That
challenge was still ahead of us and indeed
wasn’t elevated to a level of public scrutiny
until the then Federal Treasurer, Peter
Costello, presciently raised the issue in
the mid 2000s. It is also the case that in
the 1960s arguments against an expanding
population were less shrill than they are
now, although regardless of whether those
arguments were justified or not, they were
probably more informed than they are now!
In contemporary Australia, population
growth is a vexed issue. We live in an ‘ageing
world’, but the complex realities of that
world and the challenges it presents to
Australia’s future standard of living are not
fully outlined, much less debated. How much
australia’s population has doubled in the last
50 years. where to now?
should the population grow by? Should it
be a mere trickle? Should we have a ‘big
Australia’, whatever that ill-defined term
might actually represent? Should we just
allow Australia to add modest numbers to
its population each year?
“H ow
fa st d o w e
wa n t t h e sta n da r d o f
living of our children,
g ra n d c h i l d r e n a n d
g r e at - g ra n d c h i l d r e n to
g r ow ?”
These are important questions for Australia,
but they are the tip of the iceberg. An
informed discussion about Australia’s
future population growth needs to
include consideration of the interaction of
population growth, and the sources of that
growth, with a range of other factors which
will have an impact on Australia’s future
economic growth and level of prosperity.
Let’s just consider one prominent question
related to the size of Australia’s population:
How fast do we want the standard of living
of our children, grandchildren and greatgrandchildren to grow?
Back in 1968, when Butch was kidding with
Sundance, the proportion of the working
age population was over seven. In other
words, there were seven people of working
age to support each Australian aged 65
years and over. That ratio is now sitting
at 4.5. The official projection in the 2015
Intergenerational Report released in March
is that the ratio will drop to 2.7 by 2055.
That’s a massive decline.
One way of ameliorating the ageing of the
population and the impact it understandably
has on the working age ratio is, of course,
immigration. Immigrants tend to be younger
on average than Australia’s resident
population. Therefore, any discussion about
Australia’s future population growth needs to
include a frank and adult conversation about
the average level of net overseas migration
we should aim for.
In recent years, we’ve added high numbers
of people to Australia’s population due to
historically fast natural population growth,
and especially because of high net overseas
migration. Net overseas migration hit a
record high in the 2000s cycle, reaching
an annual level of 316,000 people in 2008.
The current cycle for net overseas migration
(which is past its peak) was the second
highest on record with a high of 237,500
people over the 12 months to September
2012.
What future levels of net overseas migration
could look like and what they mean for
growth in Australia’s economy and standard
of living need to be a key focus of a wider
policy discussion around population. That
discussion currently doesn’t exist.
Note also that Australia’s future population
growth rate, levels of net overseas migration
and increase in standard of living have a
crucial impact on how many new homes
Australia will need to build over the next
35 years. HIA’s Housing Australia’s Future
research released last year comprehensively
addresses that new home building question.
We’ll take a step through that research in the
context of the Intergenerational Report in
the next issue.
p eo p l e
Emerging Trends in
Talent Search
David Esler
Principal, Kaizen Executive
D
on’t you know it. The world continues
to evolve at such a rapid pace that if
you blink, you will miss the next trend,
no matter what industry or profession you
are in. It is no different in the talent search
sector. I thought that it was probably timely
to spend a bit of energy updating you on
some of the newer trends in recruitment and
talent search so that if you are engaging in
your own staff recruitment, you will be up
to date with some of the changes that are
happening. I will also give you some insight
into the challenges that are being faced
across the industry and some of the tips that
may help you find that next all important
staff member.
How many of you, when you begin the
process of looking for a new staff member,
just whack a hurriedly constructed
advertisement up on seek.com or one of
the other talent websites and then sit back
and wait for the candidates to start flowing
through the door? And, yes of course they
do. But then you start to scratch your head
and ask yourself ‘Where have all the good
candidates gone?’ If you are lucky, you
will get a candidate or two that somewhat
resembles the person you think you are
looking for, with some modification required
to either the position or to the person.
The days have gone when you could place an
advertisement on a job board (electronic or,
the old fashioned way, newspaper) and you
would receive a multitude of candidates that
matched exactly what you were looking for...
with your eyes lighting up and you become
like a hyperactive child, alone in a lolly shop
not knowing which one to choose. These
days the analogy of this would be that the
lolly shop is closed; you can only get them
over the internet; your choice is limited and,
you know, it’s not quite the same as it used
to be.
Well, you had better get used to it because
times have a changed, you know! The first
issue that seems to have been around for
quite some time now, but gets labelled
a different name each year, is our ‘skills
shortage’, with this year no different, now
becoming a ‘super skills shortage’. According
to recruitment firm Hays, while employers
are ready to start hiring more employees in
the next year or so, they will find it difficult
to secure the qualified candidates they
need for high-profile or technical positions.
One sector that will specifically struggle is
construction. This coincides with a building
boom that is expected to continue this year,
as developer’s ramp up high-rise inner-city
apartment projects and as interest rates
continue to drop.
As such, many businesses will need to
re-evaluate their existing attraction and
retention policies to ensure they are capable
of attracting and keeping the best talent. But
this is not going to be as easy as it sounds
because the balance of power has now
shifted.
So what does that mean, balance of
power? In an article written by Recruiting
Intelligence in January of this year, 83 per
cent of recruiters or employers who have
recruited recently report that the power
has shifted away from where it has been
for years, the employer, and is now in the
hands of the candidate. In a candidatedriven marketplace, ‘traditional recruiting
approaches’ simply stop working. Well, you
say, now what do we do?
If you have not been building your networks
in your specialised field, then you have either
best get cracking or connect with someone
who is well connected in your space. Now
is the time when you need to tap into the
‘passive’ recruitment market. In Australia,
just fewer than 80 per cent of professionals
consider themselves to be ‘passive’ in
their approach to their career and to gain
access to these professionals, you must be
connected. I know, next question, so how do
we get connected?
Firstly, you need to talk with your
prospective audience through the medium
that ‘they’ want to be spoken to by, such as
Mobile Recruitment. Up to 72 per cent of
active candidates and 62 per cent of passive
candidates now use mobile devices to
research and apply for positions in a mobileoptimised format. They are also active in
searching and watching business for signs
of their next opportunity. A simple start is
to ensure that if you are posting anything
on job boards, websites or social media that
it is written ‘mobile-optimised’. To you and
me that means short bullet points that are
straight to the point. Don’t waffle on with
long sentences and motherhood statements.
They are not interested and don’t take the
time to read them anyway.
The last area that I wanted to touch on is
social media and the online job boards.
Social professional networks are the fastest
source of quality successful hires globally
and this has increased 73 per cent over the
past four years. Social professional networks
now account for around 59 per cent of all
successful hires. Interestingly though, a
very large proportion of these successful
hires come from that passive market. So get
connected!
So now that you are up to date and you
know where to look, happy searching. And as
always, if you find yourself in a bit of a pickle,
give me a call.
For more information, contact David on 0420 905 580 or visit his website at www.kaizenexec.com.au
a s k t h e e x p e rt
Glass Selection
Checklist
1
2
Getting the fundamentals
right, at design stage
Build your lighting and
climate control needs
around your performance
windows
Of all the elements that go into a house,
windows are uniquely powerful and
important in creating a comfortable,
appealing and liveable home. The glass
selection choices made at the design stage
will shape the way homeowners use and
enjoy their living space on a long term basis.
To get the most out of your home’s potential
and to decide your specific glazing needs,
involve your building designer, architect,
builder, window or glass supplier early in the
process.
Good home design is crucial to ensure
maximum natural light levels throughout
the year and the right size windows in the
correct place with suitable glazing is the key
to achieving this.
Remember to use your knowledge of glass
and how it provides greater design flexibility
to overcome site issues – such as poor
orientation, reflective surfaces, shadowing,
overlooking by a neighbouring property,
proximity to major roads or thoroughfares.
To get a good light balance, use windows
from several directions.
In addition to controlling and increasing
the amount of natural light in our home,
performance glass offers a variety of
features which enhance different elements
of our home life including space, security,
temperature, comfort and property value
so it’s important to consider the following
points:
With the design and selection of high
performance glass, can you reduce the
size of the mechanical heating and cooling
units?
Given the window sizes and their positioning,
what electrical lighting options exist?
Can you reduce the number and type of
interior lights, external lighting and feature
lighting?
Do the types of windows and glass specified
allow you to maximise natural light levels in
the home?
Do the types of windows and doors specified
allow you to maximise natural ventilation,
access to outdoor living areas and the ability
to ‘partition’ air conditioned or heated
spaces?
3
4
Finding the right product for the right application
Make sure you get exactly
what you paid for
Do east and west-facing or glare-exposed windows feature toned and Low E solar control
glass?
For cooler climates to allow passive solar heating in winter to naturally warm your home,
consider using appropriate summer shading in combination with Viridian SmartGlass™ on
northern orientations for superior insulation and less solar heat reduction.
The benefits of using a performance glass product like Viridian’s new LightBridge™ which
offers a combination of insulation, security and noise reduction properties for domestic
windows, is that it allows homeowners to achieve expansive areas of glazing in their home
but also helps keep out noise, intruders and damaging UV light offering ‘Sanctuary’ from the
outside world.
Remember that different windows around a building demand different performance levels, so
make sure to choose the glazing solution that best meets the building’s various requirements.
For example, a product like Viridian’s LightBridge™ is available in two upgrade options,
Sanctuary level 1 and Sanctuary level 2. Sanctuary level 1 is a laminated Grade A safety glass.
It offers enhanced security, near-complete elimination of UV rays, and a modest level of noise
control, and Sanctuary level 2 has all the benefits of Sanctuary 1 but with greatly enhanced
noise control. These Sanctuary upgrades allow you to easily tune your windows to specific
needs or issues for certain rooms or areas of your home.
Remember, Viridian LightBridge™ double glazing isn’t just for cold climates. Air conditioning
is an energy intensive process – any reduction in the load of your air conditioner will have a
positive impact on your energy bills.
Consider the range of other glass performance features available that can be utilised in each
area of your home – security, noise reduction, self-cleaning (especially for inaccessible glazed
areas) and privacy screening.
Make sure your glass selection is clearly
indicated by name on specification
drawings and your window schedule. Even
apparently similar products from different
manufacturers may not offer the same
performance levels. Inadequate specification
can lead to inappropriate products being
used that don’t meet intended performance
or may fail regulatory requirements.
Ensure windows are installed as per
manufacturer’s instructions with required
weather sealing to combat air leakage and
ensure good operation.
Look for the WERS energy rating and testing
system for windows.
Check that all safety glass is appropriately
marked on each piece of glass to confirm
compliance to Australian standards.
Check that your glass selection has been
installed in the windows and ask for
evidence from your builder or window
installer – this will be important not only for
your peace of mind, but also for valuing your
home at future resale.
Viridian recommends that any glass product selections should be viewed in application;
always consult your window or glass provider or glazier for advice on specific designs and
applications.
Images: (left) Butterfly House, Viridian; (top) One Central Park, G.James Glass & Aluminium.
wo r k p l ac e h e a lt h a n d sa f e t y
Consultation
let’s talk about whs
Maureen
Kyne
Maureen Kyne and
Associates
+
0°
Policy &
Planning
Employee
Management
Risk
Management
What is Consultation?
Why is this important?
Consultation is one of the most important
processes in compliance with WHS
Legislation. Put simply, it’s the act of sitting
down with your team members and having
an open two-way conversation about the
application of WHS within the workplace
and further, how this information and
views on WHS are communicated, shared,
exchanged and considered.
Under the WHS Act, each team member
has the responsibility to create and maintain
a safe working environment, so it really
is a team effort. The company must help
facilitate this.
Each team member must (as is reasonably
practical) contribute to these discussions,
co-operate in implementation and coordinate safe practices with other team
members.
What do I need to know about Workplace Consultation
in 30 seconds?
• You need to involve your team in activities aimed at providing a safe work place.
e.g. Identifying hazards, assessing the risks and implementing control measures to
reduce the likelihood of injuries.
• You need to communicate your efforts in providing a safe work place with workers
under your control.
Injury
Management
Record
Management
Environmental
Management
When and how should
Consultation take Place?
• In the identification of hazards and
assessment of risks.
• When making decisions about ways to
eliminate or minimise those risks.
• When making decisions about the
adequacy of facilities.
• When proposing changes that may affect
health and safety.
• When making any decisions about health
and safety.
What is involved?
• Contacting individuals and discussing the
relevant health and safety matters.
• Sharing information relating to the
matters.
• You must involve the workers in decision making processes on WHS matters.
• Finding out what the other team
members know about the WHS risks and
control measures.
• You must document all communications and efforts.
• Planning who is responsible to control the
• You must constantly review processes and involve workers in the review.
For more information, contact Maureen Kyne:
risks.
t. 1300 136 146 m. 0437 022 246 e. enquires@maureenkyne.com.au w. www.maureenkyne.com.au
DOOR and
WINDOW
REPLACEMENT HARDWARE
What are three things I can do right now?
1. Engage your workers in identifying the hazards related
to your activities, plant items, hazardous substances and
places of work.
2. Get input to help develop control measures, procedures
and policies.
3. Induct, train, communicate and record with workers on the
above points.
How to manage your Consultation process
Managing the meetings and the information gathered in your
meetings is the next critical step. It is mandatory that this
information can be provided at any time if called upon.
• Screen Wire, Supplies, and Tools
• Storm Door and Window Supplies
• Commercial Door Hardware
What I recommend for my clients is an online product called
Online WHS. You can download the Meetings Register in the
Online WHS Management System - it is fantastic for demonstrating
WHS compliance and excellent business practices, and it is yours
today free of charge.
• Insulating Glass Supplies and Tools
The Meeting Register manages all aspects of the consultation
process to schedule meetings, invite attendees, build agendas,
record minutes, actions to follow up on and responsibilities.
• Shower Enclosure Hardware
It provides an excellent demonstration of your commitment to
a safe workplace and WHS compliance.
Many of our clients have told us just how much it has helped them.
You can get more from your Meetings Register by applying it to
other sections of your business.
• Patio Door Hardware
• Home Security Hardware
• Residential Window Hardware
OVER 700 PAGES OF DOOR AND
WINDOW REPLACEMENT HARDWARE
Get our new 83R DWH DOOR and WINDOW
REPLACEMENT HARDWARE Catalog.
Order, View or Download at crlaurence.com.au
A
®
AUSTRALIA
crlaurence.com.au
C.R. LAURENCE OF AUSTRALIA
Each edition Maureen Kyne brings you advice and strategies for ensuring
your company is compliant with IR, HR and WHS legislation.
PHONE: 1 800 424 275
FAX: 1 800 813 013
JAB297B_3/14
This can be done offline through keeping records of all meetings
that occur in a centralised filing system (either a shared folder
on the network or a filing cabinet) and through correctly keeping
notes on staff inductions (again stored with your HR files, either via
paper trail or on a computer).
7 Unmissable
Events
at Fenestration
Australia 2015
Conference &
Exhibition
Darwin Convention Centre
16 - 18 September 2015
The Australian Window Association (AWA), Australian
Institute of Surface Finishing (AISF) and Skylight
Industry Association (SIA) invite you to attend their
Annual Fenestration Conference and Exhibition to
be held at the Darwin Convention Centre, Northern
Territory, from Wednesday, 16 September to Friday, 18
September 2015.
Fenestration Australia 2015 is the largest gathering of
organisations associated with the fenestration industry,
bringing together 200-plus delegates from right across
the value chain; manufacturers, product designers, as
well as suppliers and associated service industries.
Thanks to the involvement from other industry
associations, the event will provide you with
unprecedented access to the largest gathering of
window industry decision makers.
2015 marks our first excursion to Darwin. This year’s
theme, Uncharted Territory, reflects our aim to
broaden the scope of the program to become a source
of information, training and networking opportunities
that previously did not exist for our industry.
Fenestration Australia 2015 aims to be a melting pot for
the industry, providing a platform for the introduction
of new innovations, technology and work practices
while addressing key issues that affect the industry,
all set against the backdrop of a fun and informative
networking environment.
We look forward to your participation in Fenestration
Australia 2015 and your help in continuing to grow this
event and support for the industry.
The Conference Team
Early Bird Registration closes June 30. To register visit
www.awa.org.au/conference-information
Barry Urquhart
1
Keynote: Business Warfare
A dynamic, high-impact presentation on effective
and malleable strategic planning which applies the
principles of warfare to business and marketing
planning. All four strategic options can, typically, be
developed by businesses being:
•
•
•
•
Offensive
Defensive
Flanking
Guerrilla
A fun and interactive learning experience tailored
specifically to the needs of the window industry.
Crocosaurus Cove
Casual Dinner
Join us for a memorable casual cocktail evening of
delicious native Nothern Territory food, fine wine and
mingling with the local wildlife at Crocosaurus Cove,
Darwin’s ultimate urban wildlife experience.
Who will enter the ‘Cage of Death’? Can they last
fifteen minutes with a five metre crocodile at feeding
time? Don’t miss this once in a lifetime event.
2015 Design Awards
Celebrate the Industry
Accompanied by pre-dinner drinks, the AWA, AISF and
SIA celebrate the talents and innovative achievements
of the Fenestration Industry and provide recognition
of members that excel in their field in this professional
showcase.
Don’t forget that you have to be in it to win it!
Welcome Reception
Conference Kick Off
Kick off the conference with a warm welcome to
Darwin. Unwind and network with peers and fellow
delegates in a pleasant, informal setting.
2
3
4
5
6
7
Shar Moore
Women in Windows Breakfast
Uncovering the top secrets used by Oprah, Richard
Branson and every successful entrepreneur globally,
Shar shares the top strategies used to find and live
your true purpose in life every day and have a ball
doing it!
Yes people, you can have your cake and eat it too! Your
Y must be big enough to pick you up off the bathroom
floor, as let’s face it, most entrepreneurs end up there
at some point during their journey to success.
Trade Exhibition
Get your Schmooze on
A major component of Fenestration Australia, the
Exhibition attracts exhibitors from the fenestration
industry, both within Australia and overseas.
Darwin Convention Centre Hall 2 will be the focus
of activity and the prime networking area for both
delegates and exhibitors outside sessions. A true
meeting point and a wonderful opportunity to rub
elbows with key industry decision makers.
Gala Dinner
Finish the conference in style
The most anticipated event on the social calendar will
be the spectacular finish to a great Conference. A
scrumptious three-course meal will be followed by a
vibrant local band. Let down your hair and kick up your
heels on the dance floor.
d o r i c rac i n g
the story so far
Doric Products isn’t just all about door and window
hardware. Since 2004, it has been involved with some of
Australia’s leading motorsport teams and personalities as
part of a strategic marketing plan to reach new audiences
in Australia and across Asia Pacific.
F
or 2015 and 2016, Doric has partnered
with V8 Supercar newcomer, Erebus
Motorsport, while still continuing
its long term relationship with Bathurst
Champion, Will Davison.
While its history is short, Erebus Motorsport
has become one of the most talked about
teams in Australia since it burst onto the
scene just four years ago. And its star driver,
Doric Ambassador Will Davison, continues to
raise the bar for the young team.
After an intense 12 month development
period, Davison recently scored his first race
win with the team. While it certainly wasn’t
his first V8 win, the experienced racer rates
the victory one of the most rewarding of his
career. The success has shone the spotlight
on the team and has them tipped to be
challenging the big guns for the top spot on
the podium again this year.
Image: Erebus team celebrating a win at the Perth 400 in May.
female team owner in V8 Supercars and also
the first female team owner to win a Bathurst
12 hour event. The colourful businesswoman
became famous for her straight-talking,
quirky style and changed the V8 Supercars
landscape forever.
Building two brand new V8 supercars from
scratch was no easy task. Working around a
new body shape and creating a brand new
engine for the series, the team has gone
through their fair share of development
woes.
The potential of the Mercedes Benz E63
AMG racer has always been clear, but finding
the balance between speed and reliability is
a monumental task. However, Erebus have
proved they are on the right track, taking
their first V8 Supercar race win last year and
increasing the outright speed of the cars
rapidly over the last 12 months.
Erebus began life in the Australian GT
Championship, when team owner, Betty
Klimenko, became the first person outside of
Europe to purchase an SLS AMG GT3 race
car. In 2012, the GT team expanded to two
SLS Gullwings and widened their interest
in the Australian motorsport landscape,
entering the Aussie Racing Cars Series. But
it was at the end of 2012, the squad was
elevated to worldwide fame, announcing its
plans to bring the Mercedes Benz nameplate
to V8 Supercars.
The team showed it really means business
by signing V8 frontrunner Will Davison in
2014. Davison brought a swag of top ten
finishes and a pole position for the team last
year and is tipped to go even bigger in 2015,
already stealing a race win in Perth.
Taking over one of the most successful teams
in Australian Touring Car history, Stone
Brothers Racing, Erebus vowed to bring a
whole new approach to the V8 Supercars
Championship. And so they did.
“I’ve been very lucky to drive for some of
the biggest teams in the sport, but I really
wanted to take on this new challenge. Erebus
is a new team and we’re developing a new
car. I can’t really express how amazing it has
been to be a part of that process. To see and
feel the results of all the hard work lately
has been unreal. And now everyone else has
seen that too. It’s something the whole team
should be very proud of,” Davison said.
With the introduction of the Car of the
Future regulations to the V8 category,
Erebus fielded two Mercedes-Benz AMG
E63 V8 Supercars throughout the 2013
season. That year, Klimenko became the first
Davison has raced for some of the biggest
and most successful teams in the sport,
but says seeing the hard work behind the
development of a new team payoff is very
fulfilling.
“Sharing the win with loyal sponsors such
as the team at Doric makes it even more
rewarding. Doric are long-term personal
sponsors of mine and I was thrilled when
they extended their involvement to include
sponsorship of the Erebus team. Doric are
passionate about motorsport and committed
to sharing this journey.”
Davison’s win at Barbagallo Raceway on May
3 came down to the wire after an enthralling
battle with V8 legend Craig Lowndes.
Davison maximised the team’s strategy to
conserve his tyres and was able to slip past
Lowndes with just a few laps remaining.
“I’ve done countless interviews about our
win at Perth since Sunday but I’m still not
really sure how to verbalise how I feel about
that moment,” says Davison.
“While the win is very rewarding personally,
it’s the culmination of the entire team’s hard
work. I’ve been working really hard and it’s
been a tough start to the year but the entire
team is there with me. We’re not shy of a
challenge and we’ll keep pushing to make
sure we get back on that top step of the
podium again and again.
“The race itself was perfect and I couldn’t
ask for a better finish. As the laps were
winding down, we were running on softs and
you never quite know what they’re going
to do. I was totally focused on holding onto
second position behind Craig Lowndes,
looking after my tyres and agonising over
every tiny detail on track. With about eight
laps to go I decided it was time to have a
crack. By then I knew no one was on our tail
so I didn’t have much to lose.
“A finish like that really is the icing on the
cake. We raced for it and we earned it; that’s
the ultimate satisfaction for a driver. It’s why
I do this sport and why all the blood, sweat
and tears are completely worth it.”
The NEW Twin Chain-winder (TCW) from Doric is a revolution in
the area of Awning Window control which is sure to change the
way windows are specified.
Features
•
Self restriction to an opening distance of approx 105mm
•
Removable chain from sash plate to aid installation and to assist in
This innovative, unrivalled and unique hardware device delivers
a solution to the growing trend of large awning openings with a
product that delivers ultimate window control.
cleaning – “ Chain Release”
•
Suitable for use on both Residential and Commercial applications
•
Tested and surpassed Neutral Salt Spray Testing in accordance
with AS2331.3.1
Following on from yet another industry leader, the Doric TCW
allows for easy operation and installation in a secure key lockable
configuration, combined with a stylish and easy to use large
fold down lever delivering manual window control where other
products cannot.
•
Supplied with a Stainless Steel chain as standard
•
Available with either “5 pin” or “ 6 disc” cylinder locking
mechanism
Suitable for use on standard residential openings but where this
hardware comes into its own is large awning windows.
Visit www.doric.com.au/product/dn400_twin_chainwinder for more details.
marketing
10 Steps to Writing
Your Social Media
Marketing Plan
Stephanie Dale
Managing Partner
DMC Advertising Group
T
here’s more to writing a social medial
marketing plan than simply setting
up a Facebook page; especially if you
rarely contribute to it. In fact, the act of
sitting down and writing your social media
marketing plan is often more important
than the strategy itself. The strategy-writing
process forces you to develop and define
your brand identity, identify your most likely
client base and determine the best way to
connect with them. Traditional advertisers
talk at people. Social media marketers
engage and talk with them.
1. Set up Your Company Website and Blog
Surprisingly, many people miss this important social media marketing strategy step when
writing a social media marketing plan. Instead, they put all of their marketing endeavours
on their social media pages. This is a big mistake. Your website, and its accompanying
blog, help you create your brand identity. Everything from the colours you use, your font
style and your content establishes ‘Brand You.’ This is a key step in creating a social media
marketing plan.
2. Create Personal and Professional Social Media Pages
Although the rules of social media networks are constantly changing, most websites will
only let you have a professional page when you have a personal page. That’s actually a
good thing. Once you make personal connections with people, you can refer them to your
professional page without feeling like a spammer when creating a social media marketing
plan. Start with the major networks, such as Facebook, Twitter, LinkedIn, YouTube and
Google+.
3. Link Your Blog Content to Your Social Media Pages
However, don’t just link to the article. Write a paragraph to introduce the topic and ask
questions that will spark discussion. Warning: You turn people off when you only post
about your business. Write a list of other types of topics your connections would enjoy.
You’ll find this to be a beneficial part of your social media marketing strategy.
4. Identify Your Audience and Build Your Tribe
Notice the words ‘audience’ and ‘tribe’ in lieu of ‘customer’. Your audience might simply
enjoy your writing style and the topics you choose to discuss. A tribe, one of the newer
social media buzz words, is a group of people who share similar interests and passions.
Neither your tribe nor your audience may start out as potential clients, but they might
have associates and friends who require your services. If, in the future, they do need your
product or services, they will be more likely to turn to someone they know.
For more information, contact Stephanie:
t. 02 9912 4400 e. sdale@dmcadvertisinggroup.com.au w. www.dmcadvertisinggroup.com.au
5. Find the Favourite Social Media Sites of Your Tribe and Audience
Although you should create an active profile across all social networks, when writing
your social media marketing plan, create a spreadsheet and note where your tribe and
audience members spend most of their time. This is where you should aim your major
marketing focus. Your spreadsheet should also include which topics encourage the most
conversation. This reveals a good deal about your potential clients. One social media
marketing blooper to avoid is to not put most of your energy into a site that contains most
of your real life friends. They already know you. Meeting new people is the essence of
social media marketing.
6. Use All Types of Media to Create Informative Content
Keep abreast of new research and development in your business sector and share it with
your connections. Don’t stop at simple written content. A world of photography, video
and podcasts is at your disposal. Accumulate ideas that will trigger discussion and arrange
online webinars, podcasts and chats.
7. Set Up a Klout Account and Make a Note of Your Score
Check the page regularly and make a note of your Klout Moments. These posts, which
engage the most discussion, show you the topics that your readers find most interesting.
Then, check the left-hand column on the Klout Page. This shows what people perceive
as your topics of expertise. If your business specialty does not appear in the column, you
need to change your strategy.
8. Set Up a Disqus Commenting Platform On Your Blog or Website
When writing your social media marketing plan, you need to consider the people who
have no interest in creating Facebook or other social networking profiles. That does not
mean that they do not want to comment on your site, other blogs and relevant news
websites. Disqus is a commenting platform that works across different online websites.
Once you create a Disqus identity, your comments on other sites are stored with a link
back to your business website and social media profiles. If people like what you say,
you might inspire them and make it easy for them to patronise your business. In an age
when everyone is concerned with privacy, while criticising businesses for their lack of
transparency, a Disqus profile shows that you have nothing to hide.
9. Create a List of Related Websites
And of course, use your Disqus profile to comment on them on a regular basis.
10.Sign up for a Service that Monitors Your Success
Or lack thereof. Collect analytics and site statistics and check them regularly. Many free
services allow you to track visitor traffic, determine where it came from and the amount of
time visitors spend on your page.
Stephanie launched DMC Advertising Group in 1996. It is a full service advertising agency and
production house including graphic design, web design, campaign development, corporate branding,
strategic development, copywriting, database management, relationship marketing, direct marketing,
mail production, print management and sales promotion development, software, and management.
support your awa supplier members
AWA Supplier Members support our industry.
Let’s get together and support them.
Visit awa.org.au and use the ‘Advanced Search’
feature for your product and service requirements.
Images courtesy of Hanlon Windows, Azuma Design, AW Window Transport and Viridian Glass.
YOUR MEMBERSHIP
IS YOUR GUARANTEE
OF PERFORMANCE
AWA Members
Are peformance tested.
Are independently third party accredited.
Have access to up to date technical and regulatory information.
Have access to quality industry training through the Australian Fenestration
Training Institute.
Are represented on numerous Australian Standards Committees, the Building Code
of Australia, the HIA’s Technical Committee and the Australian Fenestration Rating Council.
WERS
Is AFRC and NFRC accredited.
Is the only Australian scheme of its type.
Means your customers can ensure comparisons are accurate.
Means your customers can ensure correct window choice for their climate zone.
Provides results for house rating software.
Join AWA & WERS
www.awa.org.au
i n d u st ry s k i l l s
Windows And Doors Apprentices Thrive With
On-Site Training Options
A
pprentice numbers in the windows
industry are increasing with the
on-site delivery training options
provided by Glass Skills Australia. Since
starting operation just three years ago, these
programs have tripled the number of people
enrolling in regional areas to complete
the Certificate III in Glass and Glazing, a
qualification suitable for window and door
fabricators and installers.
region, has also benefited from the new
delivery model and claims the training is
absolutely fantastic. “This program has
opened our eyes to what innovative training
models can do for our business. The
training is first class and the small group
training ensures that the apprentices know
what they are doing and can meet the
industry standards as defined in the training
package,” he says.
Each program is custom built to suit the
nature of the work undertaken by each
business, whilst still conforming with
the training package requirements – on
completion, participants are issued with
their Trade Qualification.
Both employers have enrolled experienced
existing workers, who did not previously
have qualifications, and school leavers in
their apprenticeship programs. Employer
subsidies help offset the cost and leave
employers with a surplus on completion by
their apprentices.
As an example, window fabricators in the
Lismore and North Coast regions of New
South Wales have saved time and improved
productivity with the new training options.
Sherilee and Troy Matthews from Lickiss
Fabrications, Lismore, recently enrolled
three of their staff when they found out
they did not have to send their apprentices
to Sydney or Brisbane for block courses.
One has subsequently completed his trade
certificate following a rigorous ‘Recognition
of Prior Learning’ or RPL process and gap
training provided by Glass Skills Coach,
David Robertson.
“The ability to put on apprentices and have
them trained on site has had a significant
impact on our productivity, with no lost time
to block courses or disruptions to family and
community commitments of the apprentices.
Knowing that David is on site every four
weeks allows us to schedule our work more
effectively,” says Sherilee.
Kevin Wilson from K and K Wilson – a
manufacturer of glass windows and doors
systems, based in the Northern Rivers
Glass Skills Australia provides similar
services throughout Australia and partners
with The Improve Group, a Registered
Training Organisation, for the delivery of
these programs.
brisbane based funded short
courses
construction industry ohs/whs
systems training
This workshop covers fundamental
Occupational Health and Safety necessary
to undertake work tasks within any sector
in the construction industry. It includes
the identification of hazardous materials,
including asbestos, and compliance with
legislated work safety practices. It does
not cover removal of asbestos, which is a
licensed activity.
work safely at heights
workshops
newsflash
Certificate IV in Glass and Glazing
is now subsidised by the New South
Wales government for businesses
operating in Sydney.
This nationally recognised
qualification, delivered in partnership
with The Improve Group, is targeting a
range of leadership roles.
This workshop includes working safely at
heights with ladders, roof work, elevated
work platforms, scaffolding and fall
protection systems. The workshop covers
working safely at heights on domestic and
commercial work sites and includes new
construction, renovation or refurbishment,
and maintenance.
Our program provides your team with
the skills and knowledge of specialist
and leadership roles including sales,
production, scheduling and quality
assurance functions in a glass and
glazing enterprise.
To find out more, contact us on 1800 886 269 or
info@glassskills.com.au
Image: David Robertson, trainer/assessor from
Glass Skills Australia (centre) with the team from
Lickiss Fabrications.
A life in windows – Peter Leeke
Retirement
With just over 40 years in the
Australian Window industry, Peter
Leeke, Technical Manager of
Canterbury Windows in Clayton,
Victoria, retired this May. As a
respected and trusted industry
expert and long-time member of
the Australian Window Association
Technical Committee, there’s
nothing Peter doesn’t know about
windows. He discusses his career,
his passions and the milestones
he’s observed over the course of a
lifetime’s work.
P
eter’s story begins back in 1966, when
he commenced his apprenticeship
as a Joiner in England. After making
the decision to move to Australia in May
1972, he didn’t waste any time getting his
start in the industry. “I arrived here with my
wife Maggie, whom I’d just married the year
prior,” he recalls. “We joined my wife’s sister
Val and her husband Ron; our parents made
the journey to Australia shortly afterwards
to join us.”
For someone used to life on a smaller scale,
the Australian environment’s vastness took
some getting used to. “The physical change
was massive,” Peter remembers. “We used to
live near the Welsh border, in a village with
a country atmosphere and small cottages. In
Australia, the horizon was huge everywhere
– there was simply so much open space! My
brother-in-law Ron and I used to go shooting
in South Gippsland, where we essentially
had the freedom and space to roam
wherever we wanted.”
Peter was hired by Canterbury Windows
(Burwood Timber Mills, as it was then
known) that same year – and he’s been there
ever since. “I began in the Machine Shop as
a Wood Machinist,” he recalls. “Soon, I was
transferred to their milling and re-sawing
operation, working with exposed Oregon
beams and producing the components for
window manufacture.” This began Peter’s
long journey through just about every aspect
of the organisation – by his own estimation,
he’s worked in 16 different positions since
he began. “I got a bit of a ribbing initially
about being a ‘Ten Pound Pom’ at first … but
nothing serious,” he laughs. “Canterbury was
a pretty good working environment.”
Before the advent of computing and
automation, running a major window
operation required a great deal more
manpower than it does today. “Everything
was very different in the seventies and
eighties,” Peter confirms. “Every machine
had a person allocated to it – nothing
like today. As a result of this labour
specialisation, the number of people working
at Canterbury Windows was phenomenal
in comparison to today – back then, it was
simply unheard of to have one person
working several machines on their own.”
As a lifelong technology buff, Peter
particularly appreciates the industry’s
continued embrace of innovative solutions
over the last two decades. “Computers have
only really entered the industry in the last 15
or 20 years, and I’ve been heavily involved
with them since the beginning,” he says. “I
now manage the software that manufactures
the windows at Canterbury, which also acts
as the quoting tool.”
Peter got his beginning in the technical side
of the business when he was approached to
create the firm’s IT strategy. “After working
in the mills, window production and product
development in the mid to late 1990s, Peter
Jackson, General Manager of Canterbury,
asked Glen Morgan and myself to design
the company’s software program - we had
everything ready to go within six months.
Later on, we collaborated on the current
software program, V6.”
The increased use of computers has
significantly changed the way things work
on the factory floor. “There’s obviously been
a huge move towards computer software
within the industry, as few things are now
done manually,” Peter points out. “The rise
of technology within manufacturing has
substantially simplified and streamlined
the entire window-making process – there’s
far more precision and less waste than
there used to be. With so much advanced
technology to choose from, window
technology has come along in leaps and
bounds from what it was.”
Another area that automation has quietly
revolutionised is the quotation process,
which is now far more flexible, dynamic and
efficient. “The software makes quoting far
easier,” says Peter. “An architect or home
owner can now get a window that’s exactly
right for the task by asking the builder a
series of predetermined questions. It’s a
highly precise yet simple process, which
virtually eliminates the risk of the glass not
being fit for purpose or components that are
unsuitable for their installation.”
Of the many other changes to the industry
that have occurred over the years, certain
aspects jump out for Peter. “The biggest
thing I’ve noticed is how diverse our product
lines have become,” he says. “At one time
we would make only standard-sized Awning
windows; now we make every type of
window that can be imagined. When we
were owned by A. V. Jennings, we supplied
everything you would require to build a
house, with the probable exception of
plasterboard and bricks. Divesting ourselves
of all other operations other than windows
in the late 80’s enabled us to concentrate on
what we did best – window manufacture.”
As a technical guru, Peter has often been
called upon to give advice on the latest
developments and updates to the Australian
Standards. “I was involved in the technical
committee of what used to be called the
Residential Window Association, now the
AWA,” he says. “I was there for a number of
years, and it was a really good experience
that was also quite social. It can be isolated
working in the back room, so my work with
the committee often gave me the chance to
get out and engage with my peers.”
Now that he’s on the cusp of retirement,
Peter is looking forward to spending more
time with the extended family. “There are
our daughters, Sam and Rachel, and our
grandchildren, Tommy (6), Jonathan (4)
and Anika (3),” he says. “It’s great being a
grandparent – my wife and I both love it!”
Retirement wouldn’t be complete without
an elaborate (and potentially all-consuming)
hobby, and Peter certainly has one of those.
“One of my main interests is model railway
building, which I’ve wanted to do for a long
time,” he says. “I’m a steam engine tragic –
but not as obsessive as some of my friends,
who have built elaborate layouts that you
wouldn’t believe. I’ve even seen entire barns
filled with track…”
The mentors that Peter has been lucky
enough to have over the years have been
central to his success. “Peter Jackson,
General Manager at Canterbury Windows,
has played a very big role in my life,”
he reflects. “He appointed me Product
Development Manager and I worked happily
in that position for 10 years.”
Peter names two other people who were
instrumental in his success. “Bill Phillips,
who originally got me into the mills and
encouraged me to write the Canterbury
Windows newsletter, and John Edwards
was my other major inspiration – he
often boosted my confidence with his
encouragement and support, and came to
rely on me for many things.”
With his role now exceeding four decades,
Peter is recognised widely as a pillar of the
Australian window industry. On behalf of all
at the AWA, we would like to wish him all the
very best for the future, with many years of
enjoyment ahead in his new role as a ‘steam
engine tragic’ and again express our sincere
thanks for many years of valuable and
dedicated service to the industry.
n e ws
mercy centre
This inspirational Aged Care Facility is
located in Albury, New South Wales, and
has been designed by JWP Architects. The
building is a 60 bed nursing home made up
of bedrooms, various sitting rooms, verandah
space and television rooms. The activity,
lounge and dining rooms have been designed
to take in the view of the garden.
It was important to have large floor to ceiling
double glazed fixed and sliding glass doors
in these communal living spaces – to meet
the brief of allowing light and views of the
outdoors into the facility. The windows
and doors were double glazed in these
areas to ensure energy efficiency whilst not
compromising on size.
This project has won a Master Builders
Association Award for ‘Best Commercial
project from $5 to $10 million’.
For more information, visit www.awsaustralia.
com.au/mercy-centre
Cricket Legend visits
bradnam’s
Bradnam’s export windows to india for
former cricket star Rahaul Dravid
Rahaul Dravid is a former Indian cricketer and captain, widely
regarded as one of the greatest batsmen in the history of cricket.
Hailed as The Wall, Dravid was named one of the best five cricketers
of the year by Wisden Cricketers’ Almanack in 2000.
Brett Hurren, Sales Manager of Bradnam’s Windows, was lucky enough
to have him visit their Point Cook showroom to view the products
he purchased. Brett took advantage of the opportunity and got his
autograph while he was in the showroom.
Welcoming Megan smith
Megan joined the AWA team as Member Services and Event Coordinator in March this year.
How long have you been in the industry?
I have been working in Events roles for
over 15 years. I really enjoy the process of
developing events from the initial concept to
the final delivery of (hopefully!) a successful
outcome.
What are your hobbies outside of work?
I enjoy going to the gym, reading and have a
guilty pleasure of enjoying reality and trashy
TV. I have two primary age daughters who
also keep me very busy - they have a better
social life than me!
Name your favourite travel destination, and
what do you like about it?
New York City. My husband and I went
there on our honeymoon and we loved it.
We loved the hustle and bustle, going to
Broadway shows, Times Square and Central
Park.
BDAV annual Golf
tournament
Attendees at the 2015 BDAV Golf Tournament (left to right):
Hilton Gaulbert (Shueco), Brett Hurren (Bradnam’s), Gary
Smith (AWA) and Nick Bull (Canterbury Windows).
RegistRations noW open
www.aggaconference.com
p r o d u cts
Introducing the 2015 Viridian
Architectural Glass Selection Guide
Viridian has issued its 2015 Viridian
Architectural Glass Selection Guide, an
essential reference document for industry
professionals.
Developed to provide architects, specifiers,
builders and industry professionals with a
detailed catalogue of information relating to
glass types, sizes, properties, behaviours and
configurations in Viridian’s product range,
this year’s guide presents numerous updates
to the 2014 edition.
The 2015 guide includes updated information
on Viridian products, including the recently
launched high performance double glazed
LightBridge™ range, updated performance
data and production capabilities, information
on specification assistance tools and
QR codes to allow for easy access to
information.
Introducing
Providing comprehensive glazing solutions
to architects, specifiers and building design
professionals, the 2015 guide highlights
essential glazing considerations around glass
selection in façades, interiors and glazing
systems.
“Glass plays a crucial role in building
design. Glass selection impacts the
design, appearance, thermal performance,
natural light levels and occupant comfort
of a property therefore accessing the
best information is essential to make the
best choices,” explains Viridian’s General
Marketing Manager, Lachlan Austin.
“The 2015 Viridian Architectural Glass
Selection Guide offers a wide scope of
glazing solutions and advice to meet various
building design needs. The guide not only
helps simplify the glass decision making
LightBridge
TM
An amazing double glazed
product by Viridian Glass.
LightBridge™ creates a seamless
bridge between inside and out,
allowing us to bring light, space
and colours of nature into our daily
lives. By offering a market-leading
combination of insulation, security
and noise reduction properties,
we can now easily achieve the
beauty from expansive glazing
and use it to reconnect with the
world around us.
To learn more, visit us at
www.viridianglass.com
For any queries, please contact our customer service team
E: resfab@csr.com.au P: 1300 RESFAB (1300 73 73 22)
2014
TRUSTED BRANDS
TOP
TEN
COMPANY
NO.6
2014
CATEGORY
WINNER
WINDOWS &
GLAZING
process but
can also help
influence more
innovative building designs.”
Key features in the 2015 Viridian
Architectural Glass Selection Guide include:
• Product information and capability
updates
• Specification assistance tools
• Performance data updates
• New innovations such as QR codes to
allow for easy access to information
The 2015 Viridian Architectural Glass
Selection Guide can be downloaded from
the Viridian website here: http://glassguide.
viridianglass.com
For more information visit www.viridianglass.com
F E N E S T R AT I O N A U S T R A L I A
Design
Awards
2015
Entries now open
Supplied products to a great project?
Designed an innovative new product?
Enter the AWA design awards and celebrate your
company’s achievements. Winning a Fenestration
Australia Design Award recognises your staff’s
efforts and provides great promotional
opportunities for your business.
The Fenestration Australia Design Awards are open to members of the
Australian Window Association (AWA), the Australasian Institute of Surface
Finishing (AISF) and the Skylight Industry Association (SIA).
The Design Awards aim to:
• Increase the level of interest in windows, doors, skylights, fenestration
products and surface finishings.
• Raise the awareness, profile of and interest in members of the AWA,
AISF and SIA and to differentiate them from others.
• Execute a consistent professional showcase for window systems
skylights and surface finishings by celebrating and recognising
excellence.
To enter, download an entry form from
www.awa.org.au/conference-information/
design-awards.
Best Use Of Windows & Doors
Residential
Commercial
New Construction
New Construction
Up To $500,000
Up To $5Million
New Construction
New Construction
Over $500,000
Over $5Million
Renovation
Renovation
Fenestration Innovation
Most Innovative Window System
Most Innovative Component
Showroom Of The Year
Small
Large
Best use of anodising
Best use of powder coating
Residential
Commercial
Best use of Skylights
Residential
Commercial
Skylight Showroom
Of The Year
Small
Large
Applications close: 31 July 2015
directory
trainingAS2047
darwin 21 april
Orange
Melbourne
Perth
Perth
intermediatefenestration
melbourne 13 april
orange 6 may
Benjamin Lam, Philip Trimnell (A&L
Windows Pty Ltd); Ben Anthony (Anthony
Innovations); Alastair Baldwin, Helena Bubica
(Architectural Window Systems); Jessica
Wolter (ASSA ABLOY Australia); Robert
Jones (Autex Pty Ltd); Kenneth O’Meara, Alf
Ongarato, (Capral Aluminium); Alex Simpson
(Starglazing Pty Ltd); Amanda Roberts,
Ashleigh Cattermole (Trend Windows &
Doors); Chris Henderson (Valley Windows)
Alister Hiles (Wintec Architectural Systems/
Ullrich Aluminium); Serge Sokolov (Zenit
Windows).
Jamie Ryan (Alspec); Jack Absolum (Arch
System Fabrication Pty Ltd); Martin
Meanwell (Beta View); Mathew Bryant,
(Bryant’s Glass & Windscreens); Adam Socha
(Kinzel Industries Pty Ltd); Richard Dowton,
Todd Freedman, Matt Philpott, Lyndon
Taberner, Paula Young (Taberner Glass Pty
Ltd);
parramatta 16 april
Torik Dib, Bob Madani (Alumode Windows
Pty Ltd); Daniel Karlson (ASSA ABLOY
Australia); Kellie McElhinney, Katrina
Swiatczak (AWS Australia); John Garth
Kirkland (Cool Change Doors & Windows
Pty Ltd); Aritesh Nand, Damian Rocca, Tim
Wiseman (Doric Products); Amire Mafi
(Dowell Windows Pty Ltd); Mike Abela,
Daniel Cavasinni (JELD-WEN Australia);
Daniel Eyles, Yousef Muawwad (Nicco
Joinery); Kevin Rigby , Roland Rode (O’Brien
Glass); Thiyagu Mahalingam (Schueco
Australia Pty Ltd); Hailey Smith, Alex
Longmuir (Trend Windows & Doors); Michael
Wilkins (Wilkins Windows).
brisbane 12 may
Matthew Newton (Alspec); Nathan Boyd,
Grant Gough (Breezway Australia); Shontell
Smith (Capral Limited); Grant Faulmann
(Concept Architectural Systems Pty Ltd);
Ramachandran Rameshkumara (Crimsafe
Security Systems); Richard Thomas (Elvapark
Pty Ltd); Jamie Ford, David Moffatt, Gino
Trevisan, Jacob Van Veldhoven, Gavin
Gray, Jonathan Busiko, Paul Davie, Jason
Hutchings (G.James Glass & Aluminium);
James Davidson (Plumb Glazing Pty Ltd);
Shane Rothero (Ullrich Aluminium).
perth 19 may
Greg Browne, Brad Doody, Richard Ewins,
Nick Guthrie, Craig Hayden (Alspec);
Imran Ajid, Michael Watson (Aluminium
Innovations); Mark Carter (ASSA ABLOY
Australia); Rhett Williams (ClearShield
Australia); Trent Harding (Lakers Glass
Pty Ltd); Graham Spindler, Doug Stewart
(Modern Glass); Scottie Fox, Ali Namini (NuLook Glass & Aluminium Windows).
Patrick Quinn (ADG Engineers (Aust) Pty
Ltd); William Harrison (Alfix Aluminium);
Stephen Bleakley, Daniel Griffith, Jeffrey
Reis (Allglass and Aluminium (NT) Pty
Ltd); Yunqiu Jiang (Aluglass Australia
Pty Ltd); Paul Bonnell (Cool Glass NT);
Chris Carey, Scott Duncan, Gary Norris
(Dabsco); William Chin (Darwin Glass);
Anna Koulianos, Nirav Parekh (Glasstech
(AUS) Pty Limited).
upcomingevents
26 June
Queensland State
Conference
Brisbane
4 August
Technical
Committee
Melbourne
10 July
New South Wales
Conference
Sydney
25 August
AWA Board
Adelaide
17 July
Western Australia
Conference
Perth
16 - 18 September
Fenestration
Australia 2015
Darwin
13 - 14 October
Intermediate
Fenestration
Parramatta
awawelcomes
ASWF Australia Pty Ltd
Pendle Hill, NSW
Design Window Solutions
Carrum Downs, VIC
MCG Windows & Doors
Croydon, VIC
NM Steindl Glazing
Paget Mackay, QLD
SourcecorpAustralia
Kingmeadows, TAS
French Door Handle & Lock
Ultimate in Security
Long Lasting Performance
Stylish Design
(Multi-point System)
C4 euro cylinder compatible
Unique anti-sagging design
Easily reverse for both left and right hand orientations
Nylon bushings for optimal feel and durability
Extra secure 24mm projection bolt with hardened pin
Our Commitment to
bring the best product
t. 03. 9703 1006 e. sales@ciilock.com www.ciilock.com/products

design awards 2015 fenestration australia 2015

Transcription

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