Fundraising Trends Using DonorPages by DonorPerfect

Fundraising Trends Using
DonorPages
by DonorPerfect
Julie Blatt
Client Account Manager
DonorPerfect / SofterWare, Inc.
&
Jason Ford
Transaction Processing Product Specialist
What is DonorPages?
Peer-to-peer online
fundraising!
Combined with other online social
networks, it becomes an effective
fundraising combination for Special
Events, Board Giving, Capital
Campaigns, and even Annual Appeals!
Fundraising Trends using
DonorPages by DonorPerfect
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Social networks that work
These are great tools to combine with website, email, direct mail, etc..
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DonorPages by DonorPerfect
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Percent of Nonprofit with presence on:
89%*
57%*
30%*
47%*
• Build close relationships with closed groups
• Great advocacy/awareness tools
• Low cost if focused on one or two outlets
*2011 NTEN Nonprofit Social Network Benchmark Report
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DonorPages by DonorPerfect
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DonorPages and Peer-to-Peer Fundraising
People using online
fundraising raise 6x
more then those who
don’t.
Why do
people give?
50% say
“A friend
asked me.”
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DonorPages by DonorPerfect
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Some facts …
Budgeting, Staffing and Resources
52% of nonprofits have no formal budget for
social networks; just 4% allocate more than
$50,000 annually.
86% commit some staff time to social networks,
with the majority (61%) allocating a quarter of a
full-time employee equivalent.
* 2011 NTEN Nonprofit Social Network Benchmark Report
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DonorPages by DonorPerfect
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More facts …
Nonprofit Goals for Social Networks:
• 75% report goal is to “engage supporters”
• 73% report goal is to “grow membership”.
Fundraising is at 65%. Even fewer (56%)
say fundraising is a goal for the next year.
*2011 NTEN Nonprofit Social Network Benchmark Report
Fundraising Trends using
DonorPages by DonorPerfect
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Ratios …
4 donors to 1 fundraiser ratio is
considered OK. 7 to 1 is considered good.
Ratios for DonorPages client events sites
reach 12 or 14 to 1.
In one case of a current DonorPages user,
536 donors helped 18 fundraisers – that’s
nearly a 30 to 1 ratio!
That averages out to $88.00 per donation.
Fundraising Trends using
DonorPages by DonorPerfect
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So what about Facebook?
Remember…89% of nonprofits have a presence on
Facebook however …
20% of Americans 65 or older have a Facebook
account*** Only 6%** use Facebook or other social
network sites on a regular basis
**Pew Research, June 2011:http://bit.ly/maossa
***Associated Press CNBC Poll, May, 2012
http://articles.businessinsider.com/2012-05-15/tech/31705091_1_facebook-shares-ceo-markzuckerberg-facebook-s-ipo
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DonorPages by DonorPerfect
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Why is so little raised on Facebook …
Majority of donors not on Facebook because of
age.
For every 110 Facebook “likes”, a nonprofit has
1,000 email subscribers
Donors don’t equate Facebook with fundraising
Use Facebook to interact with younger
generation (children, grandkids, etc.)
Trust Issues- 54% of Facebook users don’t
trust Facebook for financial transactions.
*2011 M+R and NTEN eNonprofit Benchmarks Study, CNBC May 2012 Poll
Fundraising Trends using
DonorPages by DonorPerfect
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Lets talk about how DonorPages works
DonorPages
“home” page.
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DonorPages by DonorPerfect
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Start with your website
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DonorPages by DonorPerfect
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Promote your event or cause via …
Multiple places on your website
Facebook
Constant Contact
Twitter
Linked In
Thank you letters
Have it in the bottom of your email
signatures
Any other place you can think of!
Fundraising Trends using
DonorPages by DonorPerfect
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Example of promoting via Facebook
Fundraising Trends using
DonorPages by DonorPerfect
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Example of promoting via Constant Contact
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DonorPages by DonorPerfect
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Team golf event example
Team
Captain and
teammates
Different
options of
what
each
fundraiser
chooses
to show.
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DonorPages by DonorPerfect
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Individual golf event example
Different style
thermometers
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DonorPages by DonorPerfect
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Types of DonorPages forms
Registration Form
Donation/Payment Form
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DonorPages by DonorPerfect
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The next step
WebLink Review
and Acceptance
Center (RAC)
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DonorPages by DonorPerfect
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Memorial walk example
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DonorPages by DonorPerfect
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Campaign example
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DonorPages by DonorPerfect
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School project example
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DonorPages by DonorPerfect
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Good deed project example
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DonorPages by DonorPerfect
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Camp scholarship example
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DonorPages by DonorPerfect
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Self-funded mission example
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DonorPages by DonorPerfect
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Pay uninsured medical expenses
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DonorPages by DonorPerfect
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Pay non-human medical expenses
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DonorPages by DonorPerfect
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DonorPages
… in ACTION!
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DonorPages by DonorPerfect
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In Summary …
DonorPages is a GREAT tool for any size non-profit
Promote on your website, via email, social media, etc.
Promote your successes!
If doing a lot of events, have a set program or
template in place, then duplicate it to be efficient.
Think beyond events. Campaigns, self-funded missions,
scholarships, etc.
Cultivate the “constituents of your constituents”
carefully. Don’t dissuade them from donating next
year. Offer opt out for future messages.
Carefully consider how many information fields you
have on your donation and registration forms. Also
consider what fields you make required.
Provide resources to them – fundraising tips, guidance
for locally hosting, etc.
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DonorPages by DonorPerfect
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Thank you for attending
Julie Blatt
Client Account Manager
DonorPerfect / SofterWare, Inc.
jblatt@donorperfect.com
800800-220220-8102 (direct)
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DonorPages by DonorPerfect
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