West Hawaii Today - Oahu Publications

Transcription

2016
RETAIL
RATE
CARD
HAWAII ISLAND
75-5580 Kuakini Highway | Kailua-Kona | Hawaii 96740
329-9311 | westhawaiitoday.com
EFFECTIVE
JANUARY 1
2016
About Us
Reach
Publication
Readership
%
Daily
19,888
43%
Sunday
19,586
42%
Weekly Cume
31,696
68%
Source: Nielsen Scarborough 2014 + 2015 R1. West Hawaii Today - base is 46,519 total adults (zip codes 96704,
96719, 96725, 96726, 96738, 96740, 96743, 96750, 96755)
About West Hawaii Today
•
Daily broadsheet newspaper distributed on the
west side of Hawaii’s Big Island—North Kohala
to Ka’u
The award winning newspaper is the primary
news source for the West Hawaii community,
covering local, state, national and world news
68% of all West Hawaii adults read West
Hawaii Today every week
•
About Hawaii Island
•
•
•
•
•
•
•
•
•
•
There are 148,278 adults on Hawaii
50% are male, and 50% are female
26% are 18-34 years old, 32% are 35-54 years old
and 42% are 55 years old or older
22% of Hawaii’s population is Asian, 35% is white,
14% is Pacific Islander, 1% is another single race and
28% has 2 or more races.
47% of households are married-couple families
25% of households have children 17 or younger
61% of adults 25+ have some college education or
higher
The median household income is $48,399
66% of households are owner-occupied
The median home value is $291,900
Source: U.S. Census – 2013 American Community Survey 1-Year Estimates
•
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PAGE
Kelly Bolyard, Advertising Director
kbolyard@westhawaiitoday.com ...........808.930.8659
Jay Higa, Vice President /
Business Development & Regional Sales
jhiga@staradvertiser.com ......................808.529.4712
Linda Woo, Director of National Sales
lwoo@staradvertiser.com ......................808.529.4355
Hannah Rose, Account Executive
hrose@westhawaiitoday.com ................808.930.8627
8
Dennis Francis
President
Stu
Pricilla Manibog, Account Executive
pmanibog@westhawaiitoday.com .........808.930.8658
Cheryl Abissi, Account Executive
cabissi@westhawaiitoday.com ..............808.930.8612
Classified Advertising
classifieds@westhawaiitoday.com .........808.329.5585
PAGE
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Karen Hand, Account Executive
khand@westhawaiitoday.com ...............808.930.8643
Updated 5/26/16
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SEE
TV WEEK
Big island
Source: State of Hawaii - Department of Business, Economic Development & Tourism
B
INSIDE
Orioles top
White Sox at
emp
Camden Yard ty
s
NOTEBO
OK
Rainbow
Warrior
spikers
in MPSF
semis
Hawaii received 1.5 million visitors in 2014.
They spent close to $2 billion.
Hawaii visitors stay an average of 7.6 days.
PAGE 2B
THURSD
AY, APR
IL 30, 201
5 | WES
T HAW
AII TOD
AY
UH
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New
principal
for Waimea
Middle
School
The roof of the former Keauhou Beach Hotel, where an old cell phone tower was located,
is seen on Tuesday. PHOTOS BY LAURA SHIMABUKU/WEST HAWAII TODAY
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The roof of the former Keauhou Beach Hotel, where an old cell phone tower was located,
is seen on Tuesday. PHOTOS BY LAURA SHIMABUKU/WEST HAWAII TODAY
$5,000
$15.00
$17.50
$10.00
$10,000
$14.00
$16.50
$10.00
A temporary cell tower is
erected directly across
the street from the former
Keauhou Beach Hotel.
Country Club Villas and nearby developments, Collins has
a one-bar signal when he’s
lucky, can’t make calls indoors,
misses and drops calls. Before
the loss of the tower, it was
common to have three or four
bars.
“Cell service is so taken for
granted, a lot of people have
gotten rid of their landlines,”
Collins said. “It’s an annoyance to me, but it could be
life-threatening to others. The
thing of it is, you have older
people here and it’s a lifeline
for them.”
By contrast, AT&T seems
to function adequately in the
area, several residents said.
“Major change in service the
last few weeks,” said Country
Club Villas resident Cliff
Ahrens. “You can even be in
BY BRET YAGER
WEST HAWAII TODAY
byager@westhawaiitoday.com
the parking lot and miss calls.”
Ahrens suggested the placement of the temporary tower-on-wheels may be wrong,
that it should be higher
mauka. The former tower was
on the roof of the hotel, but
Kamehameha Schools officials
plan a $11.5 million demolition from the top down to
make way for a visitor center
and education facility on the
property, which contains significant cultural and historical
sites and artifacts.
At Keauhou Punahele, resident Steve Zulawinski recently
noticed he couldn’t get data
inside his condo. Poolside, his
voicemail notification will kick
in but the phone doesn’t ring.
“I’ve been tempted to call
Verizon and see what’s going
on,” he said.
highest in Hawaii
County at 29 percent,
followed by Maui
with 25 percent and
Kauai with 19 percent.
Growth will be lowest
in Honolulu County,
which has a projected
growth rate of 8 percent by 2025.
The study found
SEE HOUSING PAGE 4A
SEE PRINCIPAL PAGE 4A
Collins said the cellular
giant has known for years
that the hotel site would
become unavailable and
should have planned better.
But Heidi Flato, a Verizon
spokeswoman, said the company has been working to
relocate the cell site for some
time.
“Unfortunately,
network coverage and capacity
enabled by our cell on wheels
are limited due to the location and antenna height,” said
Flato from California in an
email. “We apologize for the
inconvenience our customers
may experience. We continue
to monitor the performance
of our COW and are working
to improve service until we
secure a location for the new
cell site.”
$25,000
$13.00
$14.50
$5.00
When Steve Collins was on
his cell phone Tuesday talking
to a reporter about cell coverage in Keauhou, the call was
dropped twice.
That’s just how it’s been for
Verizon customers in makai
areas of Keauhou over the
past few weeks, following the
decommissioning of a tower
on the Keauhou Beach Hotel.
Kamehameha Schools officials
are planning on demolishing
the building, and Verizon has
placed a mobile tower across
the street.
But that weaker, temporary
signal has only left surrounding residents frustrated.
Like other residents of the
$50,000
$12.00
$13.50
$5.00
TMT protesters More housing needed as
growth accelerates
arrested
BY TOM CALLIS
HAWAII TRIBUNE-HERALD
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Shouts of “ku kiai
mauna” — the guardians
of the mountain — reverberated off ancient cinder
cones and dome-shaped
telescopes Thursday at
Mauna Kea’s summit
as police led 12 arrested
protesters away from the
Thirty Meter Telescope
construction site.
They were among
about 30 arrested on
the mountain by Hawaii
County Police and state
Department of Land and
Natural Resources officers as opponents of the
$1.4 billion project staged
another dramatic protest
on a mountain they say is
sacred ground.
Between 75 and 100
protesters, who referred to
themselves as protectors,
participated in the second
roadblock this week on
the Mauna Kea Access
Road. The roadblock was
intended to prevent construction workers from
reaching the site at 13,150
feet above sea level.
The TMT opponents,
who arrived outside the
Mauna Kea visitor center at the 9,000-foot level
before sunrise, held the
workers back for the first
few hours as they staged
multiple roadblocks up
the steep, winding summit road.
The crews eventually
reached the construction
area and began their work
at about noon, but not
before the protesters held
another stand at the site,
BY NANCY COOK LAUER
WEST HAWAII TODAY
A new home is under construction in Kona
on Thursday. LAURA SHIMABUKU/WEST HAWAII TODAY
households formed
as families get older,
coupled with the
number of vacant
housing units in the
state and the rate of
change – how many
additional housing
units will be needed
to support a healthy
market turnover.
Household growth
is forecast to be the
BY TOM CALLIS
WESTHAWAIITODAY.COM
ncook-lauer@westhawaiitoday.com
Hawaii County will
need 19,610 new housing units over the next
10 years, as it leads
the state in the rate
of household growth
over the decade.
That’s according
to a study released
Thursday by the
state Department of
Business, Economic
Development
and
Tourism. The study
predicted a demand
on Oahu of 25,847
units, for Maui of
13,949 units and for
Kauai of 5,287 units
between now and
2025.
Housing demand is
calculated based on
the number of new
TMT protesters More housing needed as
growth accelerates
arrested
BY BRET YAGER
WEST HAWAII TODAY
A vice principal with a penchant for outrigger canoe paddling has taken the steersman
position at Waimea Middle
School.
Amy Kendziorski spent two
years as vice principal at Waimea,
and before that was a teacher
at Waianae High School, where
her love of paddling began. Now
a regular at the Kawaihae Canoe
Club, the 25-year veteran of the
public school system took over
the top post at the public conversion charter school during
spring break. She plans to bring
the paddler’s ethic of teamwork
to the job of overseeing 300
students.
Kendziorski
said
on
Thursday she
will work to
keep Waimea
on course with
the accreditation the school
last
Kendziorski received
year, boost student achievement, build the
school’s financial resources and
further parent and community relationships during her
appointment as interim principal to last through the next
school year.
Former Principal Matt Horne
left the helm with plans to move
with his family off island. He
had been at the post for three
years.
Kendziorski has a master’s
degree in educational leadership from San Diego State
University. During 13 years
in Colorado’s Durango School
District, she was in charge of
special and alternative education, health, safety and discipline for a 4,500-student district with 11 schools and a juvenile detention school.
The interim principal said
she is committed to bringing
all students equal opportunity
to achieve instead of segregating them into different environments based on language or
ability. She spent five years as
principal at Durango’s Escalante
Middle School, where she spearheaded federally mandated
“inclusion” practices designed
to ensure that all students were
learning in equal, integrated
environments.
“All children deserve high
quality education,” she said. “We
Can you hear me now? Not really
Shouts of “ku kiai
mauna” — the guardians
of the mountain — reverberated off ancient cinder
cones and dome-shaped
telescopes Thursday at
as police led 12 arrested
protesters away from the
Thirty Meter Telescope
construction site.
They were among
about 30 arrested on
the mountain by Hawaii
County Police and state
Natural Resources officers as opponents of the
$1.4 billion project staged
another dramatic protest
on a mountain they say is
sacred ground.
Between 75 and 100
INDEX
the Mauna Kea Access
Road. The roadblock was
intended to prevent construction workers from
reaching the site at 13,150
feet above sea level.
The TMT opponents,
who arrived outside the
Mauna Kea visitor center at the 9,000-foot level
workers back for the first
few hours as they staged
multiple roadblocks up
the steep, winding summit road.
reached the construction
area and began their work
at about noon, but not
before the protesters held
BY NANCY COOK LAUER
WEST HAWAII TODAY
Hawaii County will
need 19,610 new housing units over the next
10 years, as it leads
of household growth
over the decade.
That’s according
to a study released
Thursday by the
state Department of
Business, Economic
Development
and
Tourism. The study
predicted a demand
on Oahu of 25,847
units, for Maui of
13,949 units and for
Kauai of 5,287 units
between now and
2025.
Housing demand is
calculated based on
the number of new
Ear
SEE PROTEST PAGE 5A
Annie’s Mailbox . . . . . . .5B
HI
86 LO 73
75¢
households formed
as families get older,
coupled with the
number of vacant
housing units in the
state and the rate of
change – how many
additional housing
units will be needed
to support a healthy
market turnover.
Household growth
is forecast to be the
New
principal
for Waimea
Middle
School
Classified . . . . . . . . . . . . . .1D
WEATHER, PAGE 11A
A new home is under construction in Kona
on Thursday. LAURA SHIMABUKU/WEST HAWAII TODAY
Comics . . . . . . . . . . . . . . . 6B
Nation & World . . . . . . . . .3A
Opinion . . . . . . . . . . . . . . .8A
Sports . . . . . . . . . . . . . . 1B
VOL. 47, NO. 93 42 PAGES
INTRODUCING the KONA PRO PACK
CRUISE KONA
IN A BRAND NEW
ALL FOR AS LOW
AS
$279/month
WITH NO MONEY
DOWN* BY BRET YAGER
STOP IN TO SAY
HELLO TO SIR
• ALL WEATHER FLOOR MATS
OFFICIAL
808-217-8574
WEST HAWAII TODAY COOPER,
A temporary
cell
tower is
• FRONT & REAR MUD
GUARDS
DOOR GREETER
AlohaKIAKONA.com
• RAIN GUARDS • SPARE TIRE KIT
erected
directly across
• TINTED WINDOWS
75-5645 Kuakini Hwy. | Corner of Palani & Kuakini across from Kona Seaside Hotel
A vice principal with a penKeauhou Beach Hotel.
chant for outrigger canoe padINTRODUCING the KONA PRO PACK
CRUISE KONA
IN A BRAND NEW
dling has taken the steersman
$279/
School.
808-217-8574
AlohaKIAKONA.com
75-5645 Kuakini Hwy. | Corner of Palani & Kuakini across from Kona Seaside Hotel
BY BRET YAGER
Country Club Villas and near- the parking lot and miss calls.”
WEST HAWAII TODAY
Ahrens suggested the place- giant has known for years
by developments, Collins has
a one-bar signal when he’s ment of the temporary tow- that the hotel site would
lucky, can’t make calls indoors, er-on-wheels may be wrong, become unavailable and
When Steve Collins was on misses and drops calls. Before that it should be higher should have planned better.
his cell phone Tuesday talking the loss of the tower, it was mauka. The former tower was But Heidi Flato, a Verizon
the top post at the public conon
the
roof
of
the
hotel,
but
common
to
have
three
or
four
spokeswoman, said the comto a reporter about cell coverversion charter school during
Kamehameha Schools officials pany has been working to
age in Keauhou, the call was bars.
“Cell service is so taken for plan a $11.5 million demo- relocate the cell site for some
dropped twice.
That’s just how it’s been for granted, a lot of people have lition from the top down to time.
“Unfortunately,
netVerizon customers in makai gotten rid of their landlines,” make way for a visitor center
students.
areas of Keauhou over the Collins said. “It’s an annoy- and education facility on the work coverage and capacity
Kendziorski
past few weeks, following the ance to me, but it could be property, which contains sig- enabled by our cell on wheels
said
on
decommissioning of a tower life-threatening to others. The nificant cultural and historical are limited due to the locaThursday she
tion and antenna height,” said
on the Keauhou Beach Hotel. thing of it is, you have older sites and artifacts.
will work to
At Keauhou Punahele, resi- Flato from California in an
Kamehameha Schools officials people here and it’s a lifeline
keep Waimea
dent Steve Zulawinski recently email. “We apologize for the
are planning on demolishing for them.”
on course with
By contrast, AT&T seems noticed he couldn’t get data inconvenience our customers
the accreditaplaced a mobile tower across to function adequately in the inside his condo. Poolside, his may experience. We continue
tion the school
voicemail notification will kick to monitor the performance
area, several residents said.
the street.
last
“Major change in service the in but the phone doesn’t ring.
year, boost stu“I’ve been tempted to call to improve service until we
signal has only left surround- last few weeks,” said Country
dent achievement, build the
Club Villas resident Cliff Verizon and see what’s going secure a location for the new
ing residents frustrated.
cell site.”
Like other residents of the Ahrens. “You can even be in on,” he said.
school year.
years.
degree in educational leaderBY TOM CALLIS
ship from San Diego State
BY NANCY COOK LAUER
WEST HAWAII TODAY
Hawaii County will
Shouts of “ku kiai the Mauna Kea Access
need 19,610 new housspecial and alternative educamauna” — the guardians Road. The roadblock was
ing units over the next
tion, health, safety and disciof the mountain — rever- intended to prevent con10 years, as it leads
pline for a 4,500-student disberated off ancient cinder struction workers from
trict with 11 schools and a juvecones and dome-shaped reaching the site at 13,150
of household growth
nile detention school.
telescopes Thursday at feet above sea level.
The TMT opponents,
over the decade.
That’s according
as police led 12 arrested who arrived outside the
to a study released A new home is under construction in Kona
protesters away from the Mauna Kea visitor cenThursday by the on Thursday. LAURA SHIMABUKU/WEST HAWAII TODAY
to achieve instead of segregatThirty Meter Telescope ter at the 9,000-foot level
state Department of
ing them into different enviconstruction site.
Business, Economic households formed highest in Hawaii
ronments based on language or
They were among workers back for the first
Development
and as families get older, County at 29 percent,
about 30 arrested on few hours as they staged
Tourism. The study coupled with the followed by Maui
the mountain by Hawaii multiple roadblocks up
the
steep,
winding
sumpredicted a demand number of vacant with 25 percent and
Middle School, where she spearCounty Police and state
mit
road.
on
Oahu
of
25,847
headed federally mandated
housing units in the Kauai with 19 percent.
units, for Maui of state and the rate of Growth will be lowest
Natural Resources offi13,949 units and for change – how many in Honolulu County,
cers as opponents of the reached the construction
Kauai of 5,287 units additional housing which has a projected
$1.4 billion project staged area and began their work
between now and units will be needed growth rate of 8 perenvironments.
another dramatic protest at about noon, but not
2025.
to support a healthy cent by 2025.
on a mountain they say is before the protesters held
Housing demand is market turnover.
The study found
sacred ground.
calculated based on
Household growth
Between 75 and 100
the number of new is forecast to be the
SEE PROTEST PAGE 5A
SEE HOUSING PAGE 4A
SEE PROTEST PAGE 5A
INDEX
The roof of the former Keauhou
Beach Hotel, where an old cell phone tower was located,
HI 86 LO 73 WEATHER, PAGE 11A
is seen on Tuesday. PHOTOS BY LAURA
SHIMABUKU/WEST HAWAII TODAY
Classified . . . . . . . . . . . . . .1D
Comics . . . . . . . . . . . . . . . 6B
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Opinion . . . . . . . . . . . . . . .8A
Sports . . . . . . . . . . . . . . 1B
*PAYMENTS ARE BASED ON A SELLING PRICE OF $16,999.00 PLUS A $1,495 PRO PACK ADDED TO EVERY NEW SOUL. 72 MONTHS NO MONEY DOWN BASED ON 1.99% OAC. EXCLUSIVE TO STOCK NUMBER 753025 PICTURES ARE EXAMPLES ONLY
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More housing needed as
TMT protesters
Ears
Visible
top
right-hand
corner placement
on the front of all sections of the paper.
growth
accelerates
arrested
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INDEX
HI
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STOP IN TO SAY
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COOPER, OFFICIAL
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4 ads in a 7-day period. No size or copy changes. Includes one Sunday ad.
86 LO 73
Classified . . . . . . . . . . . . . .1D
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Nation & World . . . . . . . . .3A
Daily
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WEATHER, PAGE 11A
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Any display ad 10 column-inches or larger may be repeated wtihin seven (7)
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display rates. Pickups must be run with no copy or ad size changes.
1st Pickup .........................................................................................25% Off
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Quarter Page (4.787” x 5”)
Updated 5/26/16
CALL McCOURT!
Big Island
SEE HOUSING PAGE 4A
PAGE 1D
APRIL 3, 2015
highest in Hawaii
County at 29 percent,
followed by Maui
with 25 percent and
Kauai with 19 percent.
Growth will be lowest
in Honolulu County,
which has a projected
growth rate of 8 percent by 2025.
The study found
BY BRET YAGER
Country Club Villas and near- the parking lot and miss calls.”
WEST HAWAII TODAY
Ahrens suggested the place- giant has known for years
by developments, Collins has
a one-bar signal when he’s ment of the temporary tow- that the hotel site would
lucky, can’t make calls indoors, er-on-wheels may be wrong, become unavailable and
When Steve Collins was on misses and drops calls. Before that it should be higher should have planned better.
his cell phone Tuesday talking the loss of the tower, it was mauka. The former tower was But Heidi Flato, a Verizon
to a reporter about cell cover- common to have three or four on the roof of the hotel, but spokeswoman, said the comKamehameha Schools officials pany has been working to
age in Keauhou, the call was bars.
“Cell service is so taken for plan a $11.5 million demo- relocate the cell site for some
dropped twice.
That’s just how it’s been for granted, a lot of people have lition from the top down to time.
“Unfortunately,
netVerizon customers in makai gotten rid of their landlines,” make way for a visitor center
areas of Keauhou over the Collins said. “It’s an annoy- and education facility on the work coverage and capacity
past few weeks, following the ance to me, but it could be property, which contains sig- enabled by our cell on wheels
decommissioning of a tower life-threatening to others. The nificant cultural and historical are limited due to the location and antenna height,” said
on the Keauhou Beach Hotel. thing of it is, you have older sites and artifacts.
At Keauhou Punahele, resi- Flato from California in an
Kamehameha Schools officials people here and it’s a lifeline
dent Steve Zulawinski recently email. “We apologize for the
are planning on demolishing for them.”
By contrast, AT&T seems noticed he couldn’t get data inconvenience our customers
placed a mobile tower across to function adequately in the inside his condo. Poolside, his SM may experience. We continue
Real Property
Solutions
for Kona
Buyers
and Sellers
voicemail
notification
will kick to monitor the performance
area, several
residents said.
the street.
“Major change in service the in but the phone doesn’t ring.
“I’ve been tempted to call to improve service until we
signal has only left surround- last few weeks,” said Country
Club Villas resident Cliff Verizon and see what’s going secure a location for the new
ing residents frustrated.
cell site.”
Like other residents of the Ahrens. “You can even be in on,” he said.
Check it out!
INAGURAL ISSUE
Big Island
BY BRET YAGER
WEST HAWAII TODAY
A vice principal with a penchant for outrigger canoe paddling has taken the steersman
School.
the top post at the public conversion charter school during
students.
Kendziorski
said
on
Thursday she
will work to
keep Waimea
on course with
the accreditation the school
last
year, boost student achievement, build the
school year.
years.
degree in educational leadership from San Diego State
special and alternative education, health, safety and discipline for a 4,500-student district with 11 schools and a juvenile detention school.
to achieve instead of segregating them into different environments based on language or
Middle School, where she spearheaded federally mandated
environments.
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Updated 5/26/16
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Preprint Distribution
West Hawaii Today Distribution
Daily Full Run
Tuesday/Friday
Sunday
Total Home Delivery
6,149
6,216
Total Single Copy
3,662
5,742
TOTAL: Full Run
9,810
11,957
West Hawaii Today includes 2% spoilage plus 5% fluctuations for street sales.
West Hawaii Today Preprint Insert Pricing
CPM
Circulation
Tuesday/
Friday
Sun
597
93
29
418
47
148
172
867
5,235
1,353
532
202
87
32
9,810
663
93
29
474
48
159
245
996
6,517
1,789
446
298
108
94
11,957
96704 CAPTAIN COOK
96719 HAWI
96720 HILO
96725 HOLUALOA
96726 HONAUANU
96727 HONOKAA
96737 OCEAN VIEW
96738 WAIKOLOA
96740 KAILUA KONA
96745 KAILUA KONA
96743 WAIMEA
96750 KEALAKEKUA
96755 KAPAAU
96772 NAALEHU
OTHER ZIP
TOTAL
Reach virtually every home
when combined with
Big Island TV Week
OPEN
Tuesday/
Friday
Single Sheets
2 Pages
Sunday
76.00
81.00
4 Pages
90.00
4 Pages
8 Pages
6 Pages
Sunday
Sunday
66.00
72.00
57.00
62.00
93.00
81.00
84.00
71.00
75.00
103.00
108.00
94.00
98.00
85.00
89.00
12 Pages
117.00
121.00
108.00
112.00
98.00
102.00
8 Pages
16 Pages
131.00
134.00
122.00
125.00
113.00
116.00
10 Pages
20 Pages
145.00
148.00
135.00
139.00
126.00
129.00
12 Pages
24 Pages
158.00
162.00
149.00
154.00
140.00
144.00
14 Pages
28 Pages
173.00
176.00
163.00
166.00
154.00
157.00
16 Pages
32 Pages
186.00
189.00
177.00
180.00
167.00
170.00
18 Pages
36 Pages
199.00
203.00
190.00
194.00
181.00
185.00
20 Pages
40 Pages
213.00
216.00
203.00
207.00
194.00
197.00
22 Pages
44 Pages
226.00
230.00
217.00
221.00
208.00
211.00
24 Pages
48 Pages
239.00
243.00
230.00
234.00
221.00
225.00
28 Pages
56 Pages
266.00
271.00
257.00
262.00
248.00
253.00
Standard
Big island
WEDNESDAY, MAY 20–TUESDAY, MAY 26, 2015
Tab
TV Week μ May 20, 2015 μ 1
TV WEEK
Make a Splas
Splash
p
this
MEMORIAL DAY
SAVE ON PAINTS,
STAINS & SUNDRIES
MAY 18-30
SEE INSIDE FOR INSERTS FROM:
David Letterman hosts “The Late Show with David Letterman”
TV Week
μ May 20, 2015 didn’t
μ 1 know what I wanted to do.
By Cassie Dresch
TV Media
TV WEEK
T
Make a Splas
Splash
p
this
his is it for David Letterman. After more than three decades on
late-night TV and more than 6,000
late-night broadcasts on his resumé,
the legendary talk show host is signing off for good. Don’t miss the final
episode of “The Late Show with David Letterman” when it airs Wednesday, May 20, on CBS.
It all started in February 1982. Sort
of. At least, that’s when Letterman’s
late-night hosting career started. His
actual journey to after-hours comedy
started years earlier, after watching
the late Paul Dixon’s daily TV show.
“Without exaggeration, I was just
out of college (in 1969), and I really
And then, all of a sudden, I saw him
doing it (on TV),” Letterman said in
a 1997 interview with “The Cincinnati Enquirer.” “And I thought: ‘That’s
really what I want to do!’”
And do it he did. Starting out humbly as an anchor and weatherman
on an Indianapolis TV station,
Letterman quickly became known
for his quirky and unpredictable onair antics — reporting on weather
for fictitious towns, congratulating a
tropical storm for being upgraded to
a hurricane, and reporting that a
state border had been wiped out, to
name a few. He moved to Los Angeles in 1975, hoping to land a gig as a
comedy writer, and found himself
performing standup at The Comedy
MEMORIAL DAY
WEDNESDAY, MAY 20–TUESDAY, MAY 26, 2015
SAVE ON PAINTS,
STAINS & SUNDRIES
Store, the comedy club in West Hollywood that boasts an impressive
list of alumni, including one Johnny
Carson.
Flash forward a few years — and
quite a few writing and starring
roles — and Letterman’s star had
risen exponentially. He’d caught
the eyes of scouts for Carson’s “The
Tonight Show Starring Johnny Carson” and very quickly developed a
lasting relationship with the King of
Late Night, becoming a regular
guest as well as guest host on the
iconic show. He soon landed his
own hosting gig, a morning comedy
show on NBC, and while the nature
of his hosting duties have since
changed, the rest — as they say —
is history.
MAY 18-30
SEE INSIDE FOR INSERTS FROM:
Big Island
TV Week
Preprint Insert
Pricing
T
(In Select Areas)
By Cassie Dresch
TV Media
Standard
2 pages
Updated 5/26/16
Open
4 pages
8 pages
didn’t know what I wanted to do.
And then, all of a sudden, I saw him
doing it (on TV),” Letterman said in
a 1997 interview with “The Cincinnati Enquirer.” “And I thought: ‘That’s
really what I want to do!’”
And do it he did. Starting out humbly as an anchor and weatherman
on an Indianapolis TV station,
Letterman quickly became known
for his quirky and unpredictable onair antics — reporting on weather
for fictitious towns, congratulating a
tropical storm for being upgraded to
a hurricane, and reporting that a
state border had been wiped out, to
name a few. He moved to Los Angeles in 1975, hoping to land a gig as a
comedy writer, and found himself
performing standup at The Comedy
$93.00
52X
$79.00
$108.00
$91.00
Store, the comedy club in West Hollywood that boasts an impressive
list of alumni, including one Johnny
Carson.
Flash forward a few years — and
quite a few writing and starring
roles — and Letterman’s star had
risen exponentially. He’d caught
the eyes of scouts for Carson’s “The
Tonight Show Starring Johnny Carson” and very quickly developed a
lasting relationship with the King of
Late Night, becoming a regular
guest as well as guest host on the
iconic show. He soon landed his
own hosting gig, a morning comedy
show on NBC, and while the nature
of his hosting duties have since
changed, the rest — as they say —
is history.
6 pages
12 pages
$121.00
$102.00
8 pages
16 pages
$134.00
$113.00
his is it for David Letterman. After more than three decades on
late-night TV and more than 6,000
late-night broadcasts on his resumé,
the legendary talk show host is signing off for good. Don’t miss the final
episode of “The Late Show with David Letterman” when it airs Wednesday, May 20, on CBS.
It all started in February 1982. Sort
of. At least, that’s when Letterman’s
late-night hosting career started. His
actual journey to after-hours comedy
started years earlier, after watching
the late Paul Dixon’s daily TV show.
“Without exaggeration, I was just
out of college (in 1969), and I really
CPM
Tab
David Letterman hosts “The Late Show with David Letterman”
4 pages
52X
Tuesday/
Friday
(In Select Areas)
Big island
13X
Tuesday/
Friday
10 pages
20 pages
$148.00
$125.00
12 pages
24 pages
$162.00
$137.00
14 pages
28 pages
$176.00
$149.00
16 pages
32 pages
$189.00
$160.00
Zip Code
96704
96710
96719
96720
96725
96726
96727
96728
96737
96738
96740
96743
96749
96750
96755
96760
96764
96771
96772
96773
96774
96776
96777
96778
96780
96781
96783
96785
Area
Quantity
TOTAL
57,871
Captain Cook
Hakalau
Hawi
Hilo
Holualoa
Honaunau
Honokaa
Honomu
Oceanview
Waikoloa
Kailua-Kona
Waimea
Keaau
Kealakekua
Kapaau
Kurtistown
Laupahoehoe
Mountain View
Naalehu
Ninole
Ookala
Paauilo
Pahala
Pahoa
Papaaloa
Papaikou
Pepeekeo
Volcano
2,041
158
612
11,659
1,254
513
1,663
261
1,148
3,127
9,235
5,300
4,956
2,087
1,320
1,136
295
1,473
896
102
69
387
536
5,095
183
512
686
1,166
Insert and Shipping/Receiving
SPECIFICATIONS AND DEADLINES
Sunday inserts should be sent to the West Hawaii Today
Printing Facility.
1.
FSI Specifications:
West Hawaii Today uses a 44” web width for all printed products.
Insert pallets should be clearly labeled with the product name,
total quantity, amount per skid or box, the total amount of skids
and the insertion date.
Inserts
Width: Measured along the spine
2.
If inserts are re-packaged, they should be re-packaged in the
original form sent by the printer (same number of pallets, same
amount on pallet, same number in a bundle, etc.)
Minimum
Maximum
3”
11”
Height: Measured perpendicular to spine
Minimum
Maximum
4”
10.5”
3.
Inserts should be packaged by insert date. If a product is
running multiple dates, then it should be separated as such.
Pagination: Broadsheet
Minimum
Maximum
4 pages
96 pages
Pagination: Tabloid
4.
Inserts need to be at least .005” thick. Thinner sheets will often
stick together causing “multiples.”
Minimum
Maximum
4 Pages
120 Pages
Pagination: Single Sheet
Minimum
.005”*
5.
Different inserts should NEVER be packaged on the same pallet.
Verifying the count may be extremely difficult without removing
all the bundles or boxes.
6.
Insert bundles should not be tied (strapped) if possible. Strapping
causes the product to curl and can make it difficult to feed into
the insert machine.
7.
No more than two turns (compensating stacks) per bundle would
be optimum. Additional turns make it more difficult for the
inserter to feed the machine.
8.
Inserts should be stacked flat and not standing on edge.
9.
Deadlines
a. Insertion orders due 21 business days prior to publication.
b. Inserts due 14 business days prior to publication.
10. Receiving
West Hawaii Today
75-5580 Kuakini Highway
Kailua-Kona, HI 96740
808.329.9311
Hours: M-F 8-11am and 1-4pm (HST).
Closed on Holidays
Contact:
Terry Cox
Mailroom Manager
808-930-8634
tcox@westhawaiitoday.com
Updated 5/26/16
4 page tabs and higher must also be at least .005” thick.
*
Additional Notes:
Offset stock can have a different thickness than glossy stock for the
same paper weight. Color Express inserts are usually printed on 60#
stock. 60# offset stock measures .0045” thick while 60# glossy
(or enamel) stock is only .003” of an inch – a huge difference (50%).
LATE FEES
Late delivery of any pre-printed inserts will need prior approval. Contact
your sales representative for delivery extension dates. All pre-printed
inserts delivered after deadline will be assessed at $1,500 late fee per
publication, if inserts are delivered after the agreed extension date, a
$200 a day surcharge will be imposed per publication. Tax will also be
added to the surcharge.
Policies
RATE AND CREDIT
All advertising shall be prepaid unless credit accommodations have been established
beforehand with West Hawaii Today credit department. Amounts not paid in 30 days are assessed
a finance charge of 1.5% per month (18% Annual Percentage Rate). Accounts with a balance of
thirty or more days past due are subject to credit discontinuance without
notice. All charges are due and payable on the twentieth day of the month following publication.
Any West Hawaii Today ad measuring more than 19” deep will be set to full page depth (20”)
and charged accordingly. All display ads are billed to the nearest quarter inch.
Advertisers signing dollar volume contracts will be billed at the applicable rate on the current rate
card. Advertisers will be rebilled at the appropriate higher rate if contract is not fulfilled.
West Hawaii Today may, at its sole discretion, offset any credits due an advertiser hereunder
against amounts otherwise owed to it by an advertiser. Contracts become effective upon acceptance
by management. Contracts are not retroactive and are not prorated.
When an advertiser uses an advertising agency, both advertiser and agency shall be jointly liable
for complying with all terms of the rate agreement, including payment for all advertising.
Copy should be checked for errors by the advertiser on the first day of publication. Credits for
errors on advertisements will be allowed for the first insertion only. Credit will be issued for the
portion of the advertisement that was incorrect. No credits will be given for positioning or for ads
that did not publish in the paper. The value of any credit cannot exceed the cost of the ad. No
errors in advertisements will be credited if ad copy was supplied after specified deadlines.
All rates are net and subject to Hawaii’s general excise tax of 4.166 percent.
ADVERTISING RATES
Acceptance of advertising is subject to the approval of the Publisher. Brokered space is not
accepted. All previous rate schedules are hereby canceled. All rates are subject to change upon 30
days written notice.
Advertisers forwarding orders that have incorrect rates or conditions are advised that the
advertising will be inserted and charged at the regular schedule of rates in force, and in accordance
with the regulations set forth in the current rate card.
Advertising resembling news text must be surrounded by a border and carrying the line “Paid
Advertisement” in 8pt. type at the top of the ad. The font in the ad must be Sans-Serif”.
Guaranteed Placement
Advertising position is not guaranteed. However, guaranteed position will be granted on a
first-come basis for ads 30” or larger for an additional 25% charge. Every effort will be made to
comply with position requests, but acceptance of an order does not imply a position guarantee.
Political Advertising
Advance payment is required on all political advertising. Copy must carry the line “Paid Political
Advertisement” at the top and must list the name of the individual, party or organization
responsible for placement of the ad. A wide range of political rate programs are available. Please
ask your Account Executive for details.
Religious/Nonprofit Rate
Available to religious, charitable and nonprofit organizations that exhibit nonprofit status (tax
exempt number required). Contact your Account Executive for details and rates.
Feature Pages
Feature pages and special sections are available in West Hawaii Today and Big Island TV Week.
Ask your Account Executive for details.
COMMERCIAL PRINTING
West Hawaii Today offers a wide variety of full service, quality offset printing, coated stock
printing, mailing and inserting. Ask your Account Executive for details.
Single Sheet, Print and Deliver
Advertisers can effectively target primary and secondary customers through 8 ½” × 11”
or 11” x 17” single sheet flyers. These flyers can be composed, printed and inserted into
West Hawaii Today and Big Island TV Week. Ask your Account Executive for details.
Updated 5/26/16
DIRECT MAIL
OPI Direct Mail is one of Hawaii’s largest direct mailers. We offer comprehensive direct mail
services at very competitive pricing to help your business. We offer customized services including
mailing lists, various paper sizes, stocks and weights, and mailing services. For more information,
please contact your Account Executive or call (808) 695-6332.
CANCELLATIONS
Cancellations or copy changes cannot be accepted after deadline. Composition charges can be
charged on any ad produced and not released for publication. Canceled ads after space deadline
will be billed 50% of the total cost of the original ad.
TECHNICAL REQUIREMENTS
Standard Format: PDF/X-1a (PDF/X-1a:2001) files are preferred. Files must be
provided at actual image (ad) size. All extraneous information should be removed and
transparencies flattened.
All digitally supplied files must be accompanied by a hard copy proof by deadline.
Images within your PDF should be saved at 200 ppi for correct reproduction in
newsprint.
Color image tone range: a 2% cyan dot is the minimum highlight dot to hold the
lightest detail, with a 1% magenta and 1% yellow dot to maintain gray balance. Neutral
shadow dot area should be 60%, 50%, 50%, 80% for CMYK, respectively. Total dot
area should not exceed 240% in any part of the image.
Rules that are 4 points or thinner, as well as small type,should be reproduced as one
color only. Small type is defined as:
• sans-serif type that is 12 points or smaller
• serif type that is 14 points or smaller
• fine-serif type, such as Bodoni, that is 18 points or smaller.
Type smaller than 12 points should not be reversed on a four-color background and type
smaller than 10 points should not even be reversed on a single-color background.
For design guidelines, please refer to SNAP, Specifications for Newsprint Advertising
Production. For line art, 1200 pixels per inch give the best results.
ELECTRONIC DELIVERY
Ads may be submitted via email or (preferred method) ftp site.
Email: 2MB limit. Contact your Account Executive to use this method of delivery.
Ftp delivery: http://ftp3.westhawaiitoday.com
Enter your contact email; Enter your email;
Upload file by clicking on “upload” button.
Fax, email or deliver a hard copy of the ad to your Account Executive’s attention.
INDUSTRY STANDARDS / LIABILITIES
All camera-ready files must be accompanied by a proof of the file which represents
a complete ad in its proper size. Proofs reduced to fit a small page must indicate the
print has been reduced for this purpose alone. In addition, delivery in other file formats
for Mac (Quark XPress, InDesign) must always be accompanied by all image files and
fonts. If multiple layouts are sent on the same media the correct file name must appear
on each proof.
All colors must be created with a CMYK model and all files should be prepared for
process color separation. No RGB, Pantone or PMS colors.
As is the industry standard, it is the sole responsibility of the originator to
properly prepare and provide all files according to recommendation outlined by Oahu
Publications. Failure to provide files as required can cause unpredictable errors when the
files are output.
West Hawaii Today assumes no liability for any work that does not adhere to these
guidelines. For additional information, call your Account Executive.
Marine STAR n Ho‘okele - navy & air force n Hawaii Army Weekly n Waikiki magazine
hiluxury n Ola hilton GRAND vacationS LIFE n trump Ho‘OKIPA n castle resorts & hotels HO‘onaunea
Kahala life n Aloha Hilton Hawaiian Village n Aloha Hilton Waikoloa Village n Disney Aulani
big island tv week n Go Kailua n Go Kapolei n 101 Things To Do - big island, Kaua‘i, Maui, Oahu
oahu media group n hawaii.com
500 Ala Moana Boulevard, Suite 7-500 | Honolulu, Hawaii 96813 | (808) 529-4700 | fax: (808) 529-4898

West Hawaii Today - Oahu Publications

Transcription

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