2012 Guide Fast Lube Programs

Transcription

2012 Guide Fast Lube Programs
to
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pening a new fast lube or changing a fast lube’s operating plan can be a daunting task because of the large number of programs available.
Potential operators — or those looking to shake up the way they’re currently doing business — can choose to operate their facilities independently, as part of a larger signage agreement with an oil company, as a turnkey operation or as a franchise. But those are only some of the many
ways in which operators and prospective operators might opt to run their facilities. To help our readers better understand some of the options
that are available to them, we have assembled the following list of fast lube programs. We compiled this list by contacting the chains listed in the
National Oil & Lube News “TOPS in the Fast Lube Industry” listings to find out what options they offer, as well as contacting companies that offer
other options. All information was supplied by the responding companies and is believed to be accurate and correct as of press time.
CASTROL (BP LUBRICANTS)
CASTROL PREMIUM LUBE EXPRESS
BP Lubricants USA Inc. builds business partnerships with its independent lube center customers by delivering premium products, unparalleled marketing efforts, extensive training and value-added programs. The Castrol portfolio of quick lube programs includes
Castrol Premium Lube Express for operators interested in harnessing the power of a
nationally consistent image and the highest level of programs and support. The Castrol
Co-Branding Program is also available for customers who want to identify their fast lube
with the Castrol brand.
Fast lube option: License agreement, signage agreement
Territory: National
Franchise fee: None
Royalty percentage required: None
Support offered:
Training: The world-class Castrol training program includes an array of on-site, offsite and online training resources. All operators have access to 70 different online
courses including classes on sales, customer service, finance, human resources, leadership, communication and the Synthetic Motor Oil Education Program, a program
designed to provide your technicians with the knowledge needed to properly recommend synthetic motor oil to customers. Castrol Premium Lube Express operators
will also receive Fast Track Premium Training and the Castrol Premium Lube Express
Academy (for owners/managers) — both designed to kick-start your business.
Signage: Castrol offers flexibility by providing two different imaging programs. The
Castrol Co-Branding Program integrates premium Castrol-branded imagery with
each independent lube operator’s unique business personality and local brand equity. The Castrol Premium Lube Express program provides operators with the cuttingedge in signage programs. This nationally consistent program notifies customers
that they can expect the best customer service in the industry and that Castrol supports you every step of the way. In both programs Castrol signage and POS materials
inform lube operators’ customers that they are receiving only the best lubricants.
Equipment and financial assistance plan: BP Lubricants’ Trade Investment
Department provides equipment loans and payback loans that are designed to meet
each independent lube center’s individual business needs.
Advertising: BP Lubricants’ advertising program is designed to provide a competitive edge to attract and retain customers. When installers feature Castrol lubricants
in their oil change advertising, they earn up to 100 percent of the ad’s cost (based
upon number of gallons purchased and funds accrued). Approved forms of advertising include radio, billboards, newspaper, direct mail and television. Castrol programs
include MediaBuilder (allows operators to create their own customized newspaper
advertisements, flyers, coupon sheets and direct mail pieces), Verizon Super Pages,
Castrol’s award-winning Customized Key Tag Loyalty Program, a strategic alliance
with a national direct mail company and more.
Credit cards: The Castrol Payment Program offers a complete range of customizable
solutions to give installers the ability to accept alternative payment options (i.e.,
credit/debit/fleet/gift cards). The program is designed to enhance the customer’s
service experience and build customer loyalty.
Service parts program: Through a strategic alliance with a leading aftermarket distributor, Castrol offers a dedicated Castrol parts and supplies catalog as an operator’s
single source for filters, wiper blades, chemicals, hardware, tools and shop supplies.
Castrol Premium Lube Express operators receive an additional rebate beyond the
already competitive pricing.
Customer warranty: The Castrol Engine Warranty program is designed to provide
you with the right solution to meet your customers’ needs.
Site Selection: Castrol’s Business Intelligence studies provide lube operators with the
results of demographic studies that provide detailed information on local market
competitors and potential customers.
Other: Castrol Connect — Castrol has partnered with PM Attendant, one of the
industry’s leading POS system providers, to create Castrol Connect. Castrol Connect
is a 100 percent Web-based POS system that helps an owner/operator manage every
aspect of their business, from sales transaction and customer history to inventory
management and employee time clock. Data is displayed in real time, and all that an
owner/operator needs to check up on their business is access to the Internet from
anywhere. No expensive hardware needed, no data transfer fees, at a very competitive monthly price; Castrol Connect is the POS system designed for Castrol installers.
Uniform safety and supplies — This program offers uniform rentals as well as safety
and shop supplies to enhance your shop’s image and safety, while differentiating you
from the competition.
Product technical support — Castrol provides 24/7 answers to your product questions. You’ll be able to get the answers to your toughest technical questions whether
online or over the phone.
Mystery shopper program — Learn what your customers really think about your service with a mystery shopper program designed to uncover those hidden pitfalls that
zap customer loyalty. This program is automatically included in the Castrol Premium
Lube Express program.
Advantages of Castrol plan: Castrol’s portfolio of quick lube programs means you
can find the right program to meet your needs. The Castrol brand name means you
offer a full line of leading premium synthetic and conventional motor oils, as well as
a wide range of automotive ancillary products and heavy-duty lubricants. All of this
means you have a partner to help grow your business.
For more information contact: 888.CASTROL
www.castrol.com/installers
CHEVRON
HAVOLINE XPRESS LUBE
Havoline xpress lube is a fully branded, nationally recognized and supported fast oil change program without franchise fees. It is one of the
most comprehensive branded fast oil change programs in the industry.
Fast lube option: License agreement
Territory: International
Franchise fee: None
Royalty percentage required: N/A
Support offered:
Training: Havoline xpress lube offers a comprehensive three-day course to learn the
necessary skills to run a successful Havoline xpress lube business; classroom and
on-site.
Equipment: National account pricing on all equipment and computer POS systems.
Signage: A re-image financial incentive and branding plan is provided to Havoline
xpress lube facilities. Havoline xpress lube and Havoline Builders receive a merchandising credit signs, banners, curb signs, interior signs and other point-of-sale
merchandising materials.
Advertising: A co-op advertising allowance is given to each operator to support local
advertising. Chevron offers fully-funded Havoline consumer promotions throughout
the year to drive traffic and loyalty. Chevron also offers customizable templates for
direct marketing, print, radio, online banners, outdoor and TV. Finally, Chevron has
preferred vendor relations to help market your location.
Site selection: Site demographic reports are provided free of charge for new operators.
Credit cards: Chevron Credit Card program is offered and provides the benefit of nofee Chevron credit card transactions and on-statement marketing opportunities to
reach cardholders by market.
Customer warranty: Chevron provides a complete product warranty to consumers which protects against oil related failures and drives brand loyal customers to
Havoline xpress lubes.
Building design and construction: Havoline xpress lube building blueprints are available for various building layouts, including quick lubes with carwashes.
Financial assistance plan: A variety of flexible financing plans are offered for equipment and operator improvements.
Other: A mentor program enables new operators to work side-by-side with Havoline
xpress lube operators to learn how to operate a successful business.
Advantages of Havoline xpress lube plan: Branded program without fees or royalties. Comprehensive, competitive, cost-effective and easy to implement. Features
the resources, products, promotions, merchandising materials, advertising, software,
credit card program, training, warranty and both branded filter and ancillary product
programs for an installer to run a successful fast lube. Chevron supports a Havoline
xpress lube Operator Council to provide input and further the program’s success.
For more information contact: 866.688.8890
www.havoline.com • lubricants@chevron.com
CITGO PETROLEUM CORP.
CITGO FAST LUBE
CITGO’s Fast Lube program is provided by CITGO for use by their
independently owned distributor base for their customers. CITGO
is based in Houston, Texas, and is a leading refiner, transporter and
marketer of transportation fuels, lubricants, petrochemicals and
other industrial products.
Fast lube option: Signage agreement
Franchise fee: None
Support offered:
Training: Operational training offered and administered by CITGO Petroleum Corp.
for managers and technician training.
Signage: Exterior image service is provided free of charge for Type A and Type B
CITGO Fast Lube, Truck Lube and Featured Oil facilities.
Advertising: Business development fund, grand opening allowance and special promotion allowance, tie-in with CITGO’s national promotions.
Site selection: Free preliminary evaluation; full demographic/potential report $200.
Credit cards: Provide opportunity to accept CITGO credit card.
Customer warranty: SuperGard Lifetime Engine Warranty for customers.
Building construction: Preliminary conventional plans free of charge.
Other: Income statement software free of charge.
Advantages of CITGO Lube plan: Franchise-quality program without associated
franchise costs. Focus on providing business tools and flexibility to build a long-term,
profitable business relationship.
For more information contact: Brian Galloway 832.486.4946
bgallow@citgo.com • www.citgo.com
MYSTIK SERVICE CENTER/TRUCK LUBE
CONOCOPHILLIPS LUBRICANTS
LUBE SHOP
Lube Shop is a fast lube program designed to help operators open, or enhance, successful, profitable fast lubes.
The program is offered through ConocoPhillips Lubricants
marketers and features 76 Lubricants, Conoco, Kendall and Phillips 66 motor oils. The
program is designed to provide the flexibility to accommodate the diverse needs of
independent operators.
Fast lube option: Signage agreement, other
Territory: National
Franchise fee: None
Support offered:
Training: Several training options are available through industry-leading companies.
Training workshops cover a wide range of topics, including hiring and training,
customer service, effective service procedures and tips for add-on selling. Custom
workshops and on-site consultations are also available.
Equipment: A complete equipment list that includes everything for the operation of
a quick lube is available upon request.
Signage: A comprehensive image program to support the sale of high-quality lubricant products. Independent operators have access to the ConocoPhillips Oasis Image
System that is implemented at all the branded fuel outlets across the United States. A
custom sign package is available featuring lighted street signs, exterior building signs
and framed interior point-of-sale signs.
Advertising: Building awareness about your business is critical. The Lube Shop manual serves as a resource for information on special promotions, direct mail options,
collateral materials and media advertising.
Site selection: We can put you in contact with our program partners who can provide
detailed demographic, market profile and automotive expenditure reports to help
you evaluate and select a suitable site for your Lube Shop.
Credit cards: A branded credit card program is available. ConocoPhillips offers proprietary personal and business gasoline credit cards. Cardholders can use their cards
at branded locations across the United States.
Building construction: Complete prototype plans are available through participating
architects. Our three-bay plan includes a set of reproducible plans with supporting
AutoCAD drawings.
Financial assistance plan: We recommend working with your local lending institutions. We offer financial projection worksheets that can help you make wise financial
decisions.
Advantages of ConocoPhillips Lubricants plan: Branded program provides access
to all four ConocoPhillips Lubricants brands. Opening a ConocoPhillips Lube Shop
gives you a trusted name to stand behind, as well as access to a full line of Conoco,
Phillips 66, 76 Lubricants and Kendall motor oils, fluids and greases. From synthetics
and synthetic blends to high-mileage oils, innovative, high-quality products and
trusted brands are available to help build a successful lube business. The program is
designed to be flexible to accommodate the needs of independent operators.
A Quick Lube Program De
With Your Success In Min
The ConocoPhillips LUBE SHOP quick lube pr
rsc@lubeshop.com • www.conocophillipslubricants.com
An opportunity for a changing marketplace — the landscape is full of providers who have been offering the same
services to the same automotive customers for years.
Territory: National
Franchise fee: None
offer. LUBE SHOP features a great image pack
EXPRESS OIL CHANGE
support. For already established quick lubes o
just getting started, the comprehensive LUBE
Express Oil Change was founded in 1979 and is based in
ﬂexible and works to make your business ven
Birmingham, Alabama. There are currently 185 locations.
one. Additionally, your customers will appreci
performance of the conventionally priced Ken
Fast lube option: Franchise
Territory: National
76 and Conoco branded synthetic blend moto
Franchise fee: $35,000
information, please contact your local Conoco
Average start-up cost: $1,500,000
or visit us at lubeshop@conocophillips.com.
Royalty percentage required: 5%
Individual qualifications: $300,000 liquid capital, $500,000 net worth, people management experience, goal oriented, strong people skills, high energy
Support offered:
Training: Free AOCA-based management and technician training programs.
Signage: Exterior image is provided free of charge for Mystik Service Centers and
Mystik Truck Lubes.
Site selection: Demographic analysis, including automotive and commercial counts,
free of charge.
Advertising: Business development fund, grand opening allowance and special proSupport offered:
motion allowance; tie-in with Mystik national promotions.
Training: Eight weeks comprehensive training for operator, and two weeks training
Customer warranty: Mystik Lubricants Warranty warrants against oil-related failures.
for store crew.
Other: Powerful ownership tools including FleetSeek, an online database for findEquipment: Provides plan for all equipment to be purchased from approved vendors.
ing commercial customers, and LubeAlert, Mystik’s Web-based engine oil analysis
Signage:Company.
Provides
a plan for the
to Phillips
be purchased
from
vendors.
Copyright © 2005 ConocoPhillips
The ConocoPhillips
logo,signage
Phillips 66, the
66 logo, Conoco,
the approved
Conoco logo, 76,
the 76 logo, Kendall
service provided to Mystik Service Centers and Truck Lubes.
Advertising: Provides guidance and support to help the franchisee market their own
registered trademarks of the ConocoPhillips Company in the U.S.A. and other countries. Printed in the U.S.A.
Advantages of Mystik Service Center plan: With a bold and distinctive brand
scheme, Mystik Service Centers address the needs of both commercial fleets and
automotive consumers under one roof.
KEN-621 Oil and Lube News.indd 1
For more information contact: Brian Galloway 832.486.4946
bgallow@citgo.com • www.mystiklubricants.com
2 www.noln.net business. We do not collect a fee.
Site selection: Fully active in working with the franchisee in site selection. We put our
people on the ground in the market.
Credit cards: Franchisees take a standard selection of credit cards
Customer warranty: All of our stores stand behind their work.
Building construction: Store design, permitting, construction bidding and construction oversight process are all included in our services.
Financial assistance plan: Does not provide any financial assistance, but does provide direction and coaching on how to get financing.
Financing: We help connect franchisees to SBA lenders.
Other: We help our franchisees recruit and hire their store crews, as well as train
them.
Advantages of Express Oil Change plan: We are a full service franchisor, and provide
extensive support and service to our franchisees across all facets of the business.
For more information contact: Donald Larose, 205.397.1178
dlarose@expressoil.com • www.expressoil.com
EXXONMOBIL
MOBIL 1 LUBE EXPRESS
Discover Mobil 1 Lube Express — one of the fastest growing
quick lube chains in the United States and part of one of the
largest quick lube networks in the world — and benefit from
an exciting business opportunity. In addition to leveraging
the Mobil 1, Mobil Super and Mobil Delvac brands, we offer hands-on product and sales
training and a solid marketing program to provide you with all the tools needed to help
increase tickets and profits.
Fast lube option: Participation and Marketing Rights (License) agreement
Territory: National
Franchise fee: None
Average start-up cost: Varies depending on site location, building construction and
number of bays
Individual qualifications: Branded Mobil 1 Lube Express, and the facility must meet
branding requirements
Support offered:
Training: ExxonMobil gives you access to a wealth of training resources to help grow
your business and increase your profitability.
Equipment: Program is available.
Signage: Mobil 1 Lube Express signage produced by ExxonMobil vendor is required
under the program.
Advertising: National advertising, national consumer promotions and radio/print ads
that can be customized.
Site selection: Comprehensive demographic/car count data available to help you
identify the best sites.
Credit cards: ExxonMobil credit card program gives customers the convenience
and flexibility of paying for service with their Exxon or Mobil credit card or another
nationally accepted credit or debit card; includes marketing access to credit card
database.
Customer warranty: Lubricants warranty included without requiring customer registration.
Building construction: Three- and four-bay blueprints are available.
Financial assistance plan: Mobil 1 Lube Express participants can receive up-front
funds.
Advantages of ExxonMobil plan: Mobil 1 Lube Express can help independent
installers grow their businesses by enabling them to leverage the power of Mobil 1
— the world’s leading synthetic motor oil brand — as customers’ synthetic and premium lubricant needs increase.
Mobil1LubeExpress@exxonmobil.com
GREASE LIGHTNING
Grease Lightning helps strike the right balance, helping
owner/operators build a dynamic, profitable business
while also focusing on community involvement. Our
unique model features our trademark “Mechanic on Duty”
to take express car care to a new level. We are also proud to support owner/operators
with charitable initiatives and strong cause-marketing assistance.
Fast lube option: Franchise, signage agreement
Territory: National
Franchise fee: $50,000 ($17,500 up front); can finance the balance
Average start-up cost: $85,000-$100,000 (can assist with financing)
Individual qualifications: No specific requirements
Support offered:
Training: Robust training program is part of the offering, soup to nuts.
Equipment: Set up point-of-sale (POS) system, and assist with selection and financing on other equipment needs.
Signage: Provide basic interior signage package, and update with new posters and
signs throughout the seasons. Also do artist renderings on exterior signs and provide trademark logos.
Advertising: Provide PR campaigns, social media, and a web presence on www.
mygreaselightning.com, and provide free in-store TV channel that is fully customized
for the operator.
Credit cards: Offer our own private branded “Grease Lightning” credit card (see www.
mygreaselightning.com for details).
Site selection: Assist with site selection and lease negotiation.
Customer warranty: Working on a warranty program for the future.
Building construction: In-house graphic designer works on building design; can
assist with construction.
Financial assistance plan: Offer financial assistance; have preferred relationship with
seven banks and several private lenders.
Financing: Will finance the start-up fee (up to $32,500 of $50,000).
Other: Offers private brand of carwash chemicals and can help operators generate
additional revenue.
Advantages of Grease Lightning plan: Whether you have many years of industry
experience or are just entering the complex world of express auto service, Grease
Lightning has the program that is right for you. Our marketing team is setting new
standards for cause-marketing while providing a professional image that is established and consistent. Join the Grease Lightning Team and put your shop on the path
to fast growth and profitability.
For more information contact: Ben Thompson, 402.578.4600
ben@mygreaselightning.com • www.mygreaselightning.com
GREASE MONKEY FRANCHISING
The Grease Monkey concept was founded in 1978 and is
based in Greenwood Village, Colorado. Grease Monkey currently has 245 locations. The company’s plan is available in
the United States and Mexico.
Fast lube option: Franchise, license agreement, signage agreement
Territory: International, national
Average start-up cost: $400,000-$1,500,000
Individual qualifications: $500,000 minimum net worth; looking for an individual or
group with an appreciation of a proven system
Support offered:
Training: One week at corporate offices; two weeks in center.
Equipment: Provides proprietary vendor contracts with discounts.
Signage: Provides a standard proven image and sign program.
Advertising: Provides a proven advertising program with national name recognition.
Credit cards: Provides credit card contacts and programs.
Site selection: In-depth site selection services and lease/purchase assistance.
Customer warranty: Provides service warranty tracking and maintenance.
Building construction: Full plans for building/construction.
Financial assistance plan: Relationships with many preferred lenders.
Advantages of Grease Monkey plan: Turnkey program with 35-plus years experience.
For more information contact: Chuck Prentner, 303.454.3453
chuckp@greasemonkeyintl.com • www.greasemonkeyshine.com
JIFFY LUBE INTERNATIONAL
Jiffy Lube International Inc. was founded in
1979 and is based in Houston, Texas. The company currently has 2,030 locations.
Territory: U.S. and Canada
Average start-up cost: $196,500-$331,500
Royalty percentage required: Ramp up royalty over 18 months starting at 0% for
the first 6 months up to 3% for the fourth 6 month period and thereafter (includes a
1% prompt pay discount)
Individual qualifications: Net worth of $450,000 without personal residence,
$150,000 liquid
Support offered:
Training: We believe quality training is the foundation for building your business.
Jiffy Lube is the only quick lube training program to earn the prestigious Automotive
Service Excellence (ASE) training provider certification and one of only three franchisors (McDonalds, Starbucks and Jiffy Lube) to earn college credits for their trainNational Oil & Lube News 3
ing program from the American Council on Education. Our training covers topics
ranging from safety, protection of the environment, product knowledge, customer
service, store positions, preventative maintenance and management training. Jiffy
Lube allows our franchisees to provide continuing education for employees who
are interested in personal and professional development and career advancement
including the ability to apply credits toward an associate or college degree.
Equipment: Supply and make suggestions.
Signage: Supply and make suggestions.
Advertising: National radio, TV and print program; reminder mail and local advertising assistance.
Site selection: Demographic studies/on-site help including access to the services of
Baum Realty Group for site identification, selection and lease or purchase negotiation.
Credit cards: Processing arrangements.
Customer warranty: Through Pennzoil.
Building construction: Standard plans and advice.
Other: Proprietary point-of-sale system, national fleet accounts.
Advantages of Jiffy Lube plan: As the industry leader and pioneer of the quick lube
industry, Jiffy Lube provides robust tools, resources and support to its franchisees.
For more information contact: Jiffy Lube Development, 800.327.9532
jiffy-lube-development@shell.com • www.jiffylube.com
KWIK INDUSTRIES
Kwik Industries, Inc. was founded in 1984 and has
completed more than 368 fast lube, lube/tune and
carwash facilities nationally. Kwik Industries, Inc. is based in Dallas, Texas.
Fast lube option: License agreement
Territory: National
Franchise fee: None
Average start-up cost: $2,000,000 with 15-20% down
Individual qualifications: Good credit and experience dealing with people
Advantages of LubePro’s plan: More than 30 years of experience in the oil and lube
industry. Professional support with marketing, training and operations.
For more information contact: Ray Keating, 800.654.5823
rayk@lubepros.com • www.lubepros.com
NORTH AMERICAN LUBRICANTS
North American Lubricants is a premier bulk lubricant supplier to
the professional installed market. NAL was founded in 1999 with
a focus on providing lube operators with the same high-quality,
licensed product as the major oil companies at a lowered COGS.
Territory: National
Franchise fee: None
Average start-up cost: Varies by region
Support offered:
Training: Provide both on-site and online product and sales training. Additionally,
offer services to assist in fleet acquisition. Benchmark quick lube visits available.
Customer warranty: All of our products carry a full warranty and meet all of the most
current licensing specs.
Advantages of North American Lubricants plan: Our company was founded by
quick lube operators, and we offer the fairest and most flexible programs in the
industry. Our goal is to structure each plan to suit the individual needs of each customer. We offer the most diverse products in the industry, including a performance
chemical line, a full eco-friendly line and a host of premium products.
For more information contact: Kyle Read, 480.624.5802
kread@nalube.com • www.nalube.com
OIL CAN HENRY’S
Support offered:
Training: Three weeks training on site.
Equipment: Distribute full line of equipment.
Signage: Provide complete signage package.
Advertising: Co-op advertising program.
Site selection: Selected by availability of current demographics.
Credit cards: All major credit cards accepted.
Customer warranty: Building and equipment for one year.
Building construction: Build from ground up, engineer plans and install equipment.
Financial assistance plan: Assist with in-house financing and third-party financing.
Full line of supplies for lube centers and carwashes.
An innovative quick lube industry leader, Oil Can Henry’s was founded in 1988 and is based in Tualatin, Oregon. Oil Can Henry’s, which
has built a strong brand as “The One You Can Trust,” has 89 centers.
Advantages of Kwik Industries plan: No franchise fees or royalties. Owned and operated by individual owners.
Support offered:
Training: Training is a five- to six-week intensive course in automotive principles
and procedural training on specific OCH’s lubrication methods. After completion
of the automotive theory principles and procedures courses, OCH’s managers and
franchise owner-operators receive training on all aspects of running a successful
business, including day-to-day operations, purchasing, inventory control, scheduling, financial controls, advertising and employee motivation.
Equipment: Franchisee benefits from purchase contracts negotiated with vendor.
Signage: National contracts, standardized logo and graphics.
Advertising: One percent marketing fund; system-wide marketing program.
Site selection: Managed by franchisor.
Credit cards: All major credit cards accepted.
Building construction: Managed by franchisor.
For more information contact: Ray Ellis, 972.458.9761
www.kwikind.com
LUBEPRO’S INTERNATIONAL
LubePro’s International, Inc. was founded in 1978 and is
based in Cherry Valley, Illinois. LubePro’s International currently has 34 locations.
Territory: National
Franchise fee: $30,000 for the first location.
Average start-up cost: Varies depending on site location, building construction and
number of bays
Individual qualifications: Net worth of $400,000 with $150,000 liquid
Support offered:
Training: Will provide training at start up and ongoing support.
Equipment: Vendor contracted.
Signage: Vendor contracted.
Advertising: Advertising is handled through an ad agency.
Site selection: Will provide assistance with site review and assistance.
Credit cards: Vendor contracted.
Customer warranty: The standard warranty is three months or 3,000 miles.
Building design: Will provide complete building construction plans.
Financing: No financing available.
4 www.noln.net Fast lube option: Franchise
Territory: National
Average start-up cost: $237,000-$300,000 depending on size
Royalty percentage required: 5.5%
Individual qualifications: $300,000 liquidity; $750,000 net worth without personal
residence
Advantages of Oil Can Henry plan: Results; FDD comparisons of average and
median sales place Oil Can Henry’s ahead of major competitors.
For more information contact: Marsha Emerson, 800.765.6244
info@oilcanhenry.com • www.oilcanhenrys.com
OILSTOP, INC.
OilStop, Inc. was founded in 1988 and is based in
Rohnert Park, California.
Territory: Regional (West Coast)
Average start-up cost: $250,000
Individual qualifications: No experience preferred; net worth of $1 million
Support offered:
Training: Twelve weeks at corporate site for manager; one week each for up to eight
staff members at our corporate stores.
Equipment: Selected equipment package; proprietary design and manufacture.
Signage: Complete sign packages; drawings for bids/construction.
Advertising: Five percent ad contribution; produced, purchased and placed by corporate marketing.
Site selection: Provides site criteria and demographics; corporation must approve
site.
Credit cards: Provides special credit card processing with very competitive pricing.
Also provide oil company card.
Customer warranty: Satisfaction guaranteed.
Building construction: Provides complete set of plans.
Financial assistance plan: Help with financing with banks or SBA.
Other: Proprietary computer system with sales tracking, labor control, time clock,
inventory, etc.
Advantages of OilStop plan: High level of guest satisfaction. High level of business
management and control. The most excellent service process and training materials.
For more information contact: Gary Woo
franchising@oilstopinc.com • www.oilstopinc.com
QUICKCHANGE
QuickChange was founded in 1997 and is based in Cleveland, Ohio.
Turnkey modular oil change units are also available.
Territory: Regional
Individual qualifications: Ability to invest $250,000 and liquid assets of $75,000
Support offered:
Training: Complete training program.
Equipment: We sell and install building and equipment.
Signage: All signs are specified.
Advertising: Part of training and support.
Site selection: Help with selection and demographics.
Building construction: We manufacture and sell modular buildings with state
approval.
Financial assistance plan: We can help with financing and banking needs.
Advantages of QuickChange plan: More than 20 years of experience in fast lube
business; 11 operating stores in the Cleveland, Ohio, area and two franchises open.
For more information contact: Tim LaGanke, Jr., 800.745.0863
gank@quickchangeoil.com • www.quickchangeoil.com
SERVICE PRO
All Service Pro products are designed to provide
professional installers with exceptional quality and performance coupled with the expertise
and the support of a national network of licensed and approved distributors. Service Pro
is an internationally known brand conceived in 1994 and is based in Montrose, Colorado.
Fast lube option: License, signage agreement
Franchise fee: None
Average start-up cost: Varies
Individual qualifications: Determined by local Service Pro distributor
Support offered:
Training: Service Pro has a national network of authorized distributors and trained
professional sales representatives to support and train the fast lube industry. On-site
and virtual training is available through local distributors.
Equipment: Service Pro distributors provide a comprehensive equipment offering.
Exact equipment needs and pricing are determined by the distributor.
Signage: Custom sign design services are available for Service Pro featured fast lube
locations. Details and assistance are available from the local distributor.
Advertising: Service Pro offers advertising assistance including point of purchase,
service reminder stickers, consumer targeted materials and local support.
Site selection: Service Pro offers a free facility survey with summary recommendations. Details and assistance are coordinated by the local distributor.
Credit card: Service Pro does not offer a credit card program at this time.
Customer warranty: All Service Pro products are warranted to meet or exceed the
OEM requirements for the intended applications. Service Pro offers an extended war-
ranty protection for specific Service Pro products and services. Details and assistance
are available from the local distributor.
Building design and construction: Service Pro does not provide complete building
plans for fast lube operations. Service Pro does provide interior and exterior paint
codes and recommendations for building appearance and related products. Details
and assistance are available from the local distributor.
Financial assistance plan: Service Pro does not offer a financial assistance plan at
this time.
Financing: Service Pro does not offer financing at this time.
Advantages of Service Pro plan: Service Pro combines premium quality products,
exceptional value and local distributor support to enable professional installers to
operate more efficiently and profitably. In an industry that has many installers competing with the same brands in the same markets, Service Pro brings a new opportunity to increase profits, services and stand out in the crowd. Distinctive exterior and
interior imaging, premium formula lubricants, professional maintenance chemicals,
OEM series filters, coolants/antifreeze and a complete offering of accessories provide
a tremendous advantage for the Service Pro featured fast lube operator.
For more information contact: Sherry Burr, 800.313.2463
www.service-pro.com
SHELL LUBRICANTS
PENNZOIL 10-MINUTE OIL CHANGE
SHELL RAPID LUBE
Shell Lubricants offers several programs to support
those interested in running successful businesses in
the quick lube industry. Under the Pennzoil brand,
the company offers the original no-franchise quick lube — Pennzoil
10-Minute Oil Change Center (PTMOC). This program brings a modern look and programs that will specifically support the PTMOC operators.
In addition to the PTMOC program, Pennzoil and Quaker State offer “We Feature”
image programs. These image programs allow installers the ability to portray a clear
association with either the Pennzoil or Quaker State brands while maintaining their own
identity as the primary brand of the facility. Shell Lubricants also offers the Shell Rapid
Lube program. Like the PTMOC, Shell Rapid Lube offers a very attractive image package;
however, it is more of a “no frills” package when it comes to support programs.
Fast lube option: License agreement, signage agreement
Territory: National
Franchise fee: None
Average start-up cost: Commensurate with local market for business start-up costs
Individual qualifications: Flexible
Support Offered:
Training: Account managers will meet with operators to discuss training needs.
Customers can then leverage Web-based and face-to-face training programs.
Equipment: Nationally negotiated rates with major equipment suppliers; funding for
equipment done as part of program funding.
Advertising: Shell offers a variety of national programs, business development and
customer retention tools, as well as co-op to fund local efforts that can help you
attract and retain customers.
Site Selection: Demographic report studies.
Customer Warranty: Pennzoil offers up to 15-years/500,000-miles and Quaker State
offers a 10-year/300,000-mile lubrication warranty free to all customers.
Advantages of Shell plans: Shell brings with it the most extensive experience in the
industry and a global organization that is committed to your success, while providing the installer the freedom to run their business to maximize profits.
 
For more information contact: 800.237.8645, www.shell.com
SINCLAIR OIL COMPANY
SINCLAIR DINO LUBE
The Sinclair Dino Lube program was founded in 2010.
Fast lube option: License
Territory: National
Franchise fee: None
Average start-up cost: None
Individual qualifications: Operators interested in the Sinclair Dino Lube program
should be highly motivated, sufficiently capitalized and have expertise in the fast
lube industry
National Oil & Lube News 5
Support offered:
Equipment: Sinclair has partnered with a leading aftermarket supplier of automotive shop supplies to offer Sinclair Dino Lubes a one-stop-shop for filters, wiper
blades, chemicals, hardware, tools and shop supplies all at heavily discounted prices.
Increase your margins through Sinclair’s unique partnership with nationally recognized partners.
Signage: Sinclair offers flexibility through co-branding opportunities with operators.
Sinclair respects the operator’s local brand presence and desires only to enhance
the already established location with a nationally recognized brand. If desired, the
operator may also become a fully branded Sinclair location.
Advertising: Sinclair offers local co-op advertising for locations. In addition, each
Dino Lube will be added to the Sinclair Oil smartphone app which will provide promotional advertising and sales campaigns.
Credit cards: The Sinclair Dino Lube allows operators to connect each location to
the expansive Sinclair credit card network. Sinclair advertises several cards providing discounts to consumers while also offering extremely low interchange fees for
operators — some cards as low as 10 cents. More than 2,200 locations nationwide
accept the Sinclair card deck, making your location recognizable and appealing to
customers throughout the country. The credit card program encourages repeat customers and builds customer loyalty.
Customer warranty: Sinclair offers a full range of products, oils, greases and antifreeze. Steeped in tradition, Sinclair Oil has been a respected name in lubricants and
motor oils for nearly 100 years. Our lubricants are blended with only the highest
quality base stocks and premium additives, ensuring you the best possible product.
Licensed dexos 1 and full synthetic motor oils are also available in addition to conventional oils. Our full product line also offers an extensive selection of heavy-duty,
agricultural and industrial lubricants.
Franchise fee: None
Average start-up cost: Typical of “money down” needed to open a new business
Individual qualifications: Current fast lube operation or some retail/automotive
experience
Advantages of Sinclair Dino Lube plan: The Sinclair Dino Lube program offers
opportunities to independent quick lube operators looking for extra support from a
trusted brand. Sinclair’s well recognized and nearly 100-year-old brand and dinosaur
trademarks add prestige and confidence to any location, but without the pressure of
big name lube centers. Because we trust our independent operators to successfully
maintain their business, we offer flexibility and limited support to Dino Lubes. The
Dino Lube program does assist locations with POS materials, co-op advertising and
connects every location to the vast, nationwide Sinclair credit card network. Enjoy a
strong brand image combined with quality products at competitive pricing.
Advantages of Valvoline Express Care plan: Bold, contemporary imaging along
with a strong brand name that indicates customers can have oil changes plus many
services done in a convenient time frame. Dedicated field support to improve your
operation and help you grow your business. The Valvoline Express Care name means
quality, premium brands that are proven, simple and trusted.
For more information contact: Jeanette Lee, jlee@sinclairoil.com
UNIVERSAL BUILDINGS
Albert Shinn has been in the business of building glass carwash
and quick lube structures and equipment since 1977. Our companies have the most value-packed lube and carwash buildings
available anywhere.
Fast lube option: Other
Territory: International, national, regional
Franchise fee: None
Individual qualifications: N/A
Support offered:
Training: Comprehensive training program.
Equipment: Total equipment package with everything needed to operate a fast lube
or carwash.
Signage: Can provide signage upon customer’s request.
Site selection: Provides site selection and demographics, must be approved by buyer.
Customer warranty: One-year warranty, expressed manufacturer’s warranty on
equipment.
Building construction: Custom pre-engineered.
Financial assistance plan: Financial assistance with banks or SBA.
Advantages of International Buildings plan: Pre-engineered buildings have a lower
cost and better quality, and save time.
For more information contact: Albert Shinn, 480.440.8013
alshinn@aol.com • www.universalbuildingsllc.com
VALVOLINE
VALVOLINE EXPRESS CARE
The Valvoline Express Care program originated in 1999 and has
opened 357 service centers. The company is based in Lexington,
Kentucky, and the program is offered nationally.
Fast lube option: Signage agreement, other
Territory: National
6 www.noln.net Support offered:
Training: Initial assessment and evaluation of site and business plus five days of
operation and marketing consultation. Valvoline Installed Business Consultants will
follow up with operators quarterly to discuss training and business needs. Additional
days available as needed for nominal fee.
PFP: Valvoline offers a Pay For Performance (PFP) Program, which rewards the operator for purchases made during the year. This allowance is earned on all purchases
billed directly by Valvoline and is based on a specified rate of payment and the product mix purchased. The more you purchase, the more you earn.
Signage: Up to $20,000 in Express Care Signage available. Leased to the operator for
$1 per year; operator is responsible for maintenance and insurance.
Marketing: Valvoline has a variety of marketing solutions to increase oil changes
and average ticket prices, and draw consumers into Express Care locations. Valvoline
offers a choice of consumer promotions covering the entire year, as well as other
marketing solutions to help grow your business and increase customer retention.
Advertising: Installer promotions funded 100 percent by Valvoline. All purchases of
Valvoline products generate Installer Incentive Fund (IIF) marketing dollars to use
towards marketing activities and business development needs.
Site selection: Complete site demographic report available.
Customer warranty: A 10-year/300,000-mile Valvoline engine warranty is available.
Building construction: Building plans for two- and three-bay lubes are available.
For more information contact: 800.622.6846, www.expresscare.com
VALVOLINE INSTANT OIL CHANGE
Valvoline Instant Oil Change was founded in 1986 and is based in
Lexington, Kentucky. VIOC currently has 868 locations. The franchise
is available nationally.
Territory: National
Average start-up cost: $200,000-$1,700,000, depending whether real property and
equipment are purchased or leased
Individual qualifications: Net worth of $600,000; liquid assets of $250,000-$300,000
for leased locations; individuals considering the development of new “ground up”
facilities will require additional capital and/or credit capacity; operators should have
solid business experience and strong customer service focus
Support offered:
Training: Five-week intensive classroom/in-store training program; two weeks of onsite training; additional training programs offered.
Equipment: $1 per year lease for lube equipment.
Signage: No-interest lease for 60 months.
Advertising: General system fund designed to build brand awareness; direct-mail
programs.
Site selection: In-market assistance from real estate professionals; demographic and
regression analysis.
Credit cards: Part of point-of-sale (POS) system.
Building construction: Building plans provided and project management assistance.
Financial assistance plan: Incentive rewards of up to $100,000 for converting competitive quick lubes to VIOC system.
Financing: Listed on Small Business Admistration’s (SBA) franchise registry; lending
relationships with national SBA lenders.
Advantages of Valvoline Instant Oil Change plan: Premium brand, state-of-the-art
operating and point-of-sale computer system, customer service-oriented business,
no automotive experience necessary and many areas still available to be developed.
For more information contact: Gayle McMillin, 800.211.8778 x 7303
lgmcmillin@ashland.com • www.vioc.com • www.viocfranchise.com
VICTORY LANE QUICK OIL CHANGE
Victory Lane Quick Oil Change was founded in 1980
and is based in Ann Arbor, Michigan. The company
currently has 33 units open and an additional six fran-
chises sold in six master franchise areas.
Territory: National
Individual qualifications: Net worth of $500,000 including personal residence;
$100,000 to $200,000 liquid
Support offered:
Training: Comprehensive two-week training program for single-unit owners and
area franchise owners. Classroom, hands-on and follow-up training at franchisee’s
center.
Equipment: Discounted equipment rates.
Signage: Proprietary Victory Lane signage.
Advertising: In-house marketing department and agency assistance.
Site selection: Demographic site analysis and hands-on site selection assistance.
Credit cards: Discounted rates through banking partners.
Customer warranty: Offered.
Building construction: Pre-engineered buildings available, includes construction
drawings and specifications.
Financial assistance plan: Financing and leasing plans available through approved
suppliers/lenders.
Other: Comprehensive pre-engineered buildings (all equipment, computer system
and building included). All you need to do is hire your employees and order your
inventory to open. Use buying power to reduce material costs through our suppliers.
For more information contact: Derrick Oxender, 734.996.1196
dbo@victorylane.net • www.victorylane.net
Lube-Plus Programs
I
n addition to the many great programs available to current and prospective
fast lube operators, there is also an increasing number of what we call “lubeplus” programs. These are companies that offer a program whose focus is on
holistic car care more so than automotive maintenance. In some cases, these
programs are available in a co-branded situation, as well. Below is a list of those
companies that responded to our request for information.
HONEST-1 AUTO CARE
The Honest-1 brand is developed through superior training, support
and a vast array of franchise offerings. We are the country’s most
trusted family of automotive maintenance and repair centers.
Territory: National
Individual qualifications: $300,000 net worth, $140,000 liquid
Support offered:
Training: Provide a complete training program for all of our franchisees and employees called H-1 University.
Equipment: National vendor support.
Signage: Provided.
Site selection: Assistance on a national basis.
Advertising: Work with our franchisees to develop detailed marketing plan to help
grow their businesses.
Credit card: Accept.
Customer warranty: Accept.
Building design and construction: Yes.
Financial assistance plan: Third-party resources.
Advantages of Honest-1 plan: Eco-Friendly Auto Care, the only 100 percent certified
auto care company in the world.
For more information contact: Chip Baranowksi, 480.223.1300, ext. 106
cbaranowski@honest-1.com
MEINEKE CAR CARE CENTERS
Meineke provides the opportunity to work with an established
and proven automotive franchise company that provides
extensive automotive business training and field support.
Meineke Car Care Centers has 900 automotive franchises open worldwide.
Royalty percentage required: The greater of an annual minimum royalty based on
the percentages of gross revenue on identified categories
Average start-up cost: Total estimated initial investment: $149,432 to $415,833
(depending on four-, five- or six-bay location)
Individual qualifications: No automotive experience required; minimum net worth
$100,000-$200,000, minimum liquidity $75,000, minimum credit score 675
Support offered:
Training: Four weeks of training at Meineke University in Charlotte, North Carolina
(two weeks of classroom training and two weeks of hands-on training).
Equipment: New franchisees are provided with a product and equipment manager
who will guide them in equipment package selection as well as inventory selection.
Signage: The product and equipment manager will also assist in selecting signs for
the new Meineke center.
Site selection: Meineke provides a real estate team who will assist in the real estate
and site application process.
Advertising: Meineke Car Care franchisees benefit from both a local and national
advertising program. Some of our advertising outlets include national television,
yellow pages, local search, direct mail and the annual Meineke Car Care Bowl.
Building design and construction: The product and equipment manager, operations
manager and the real estate team will assist new franchisees in the layout of their
center.
Financial assistance plan: Meineke provides franchisees with a financial manager
who will assist in finding financial assistance.
Advantages of Meineke plan: Meineke is a leader in automotive franchising with 94
percent brand recognition, strong unit economics, strong operational and technology support, as well as unlimited service potential.
For more information contact: Laura Skinner, 800.275.5200
laura.skinner@meineke.com
MIDAS INTERNATIONAL
MIDAS-SPEEDEE
Midas, with more than 50 years of automotive experience, began
offering the Midas–SpeeDee co-brand following its acquisition of
SpeeDee Oil Change & Tune-Up in 2008. Since then, Midas has co-branded more than 50
stores, making it one of the fastest growing businesses in the industry.
Fast lube option: Franchise agreement
Territory: National
Royalty percentage required: 5-6%
Individual qualifications: $350,000 net worth, $90,000 liquid
Advantages of Midas’ plan: Midas/SpeeDee affords national brand recognition with
Midas and a tested quick lube process with SpeeDee co-brand in the same facility.
For more information contact: Jerry Cooper, 630.438.3000
jcooper@midas.com • www.midas.com
SPEEDEE OIL CHANGE & TUNE-UP
SpeeDee Oil Change & Tune-Up has more than 100 U.S. centers
and 65 internationally.
Individual qualifications: $300,000 net worth; $140,00 liquid assets
Support offered:
Training: Comprehensive two-week training program along with ongoing online
training for owners and staff.
Equipment: Identified selected vendors and suggested pricing; can assist with ordering equipment.
National Oil & Lube News 7
Signage: National sign company provides signs to be installed by local vendors.
Site selection: Must approve site selected by prospects. We have a full-time real
estate group that can assist with location identification.
Advertising: 6 percent of sales collected for advertising; advertising group will assist
in developing a shop-level marketing plan.
Credit card: Franchises accept all major credit cards.
Customer warranty: Limited warranty on services.
Building design and construction: Prospect must secure local architectural support;
basic designs available.
Advantages of SpeeDee plan: We have more than 30 years of experience serving
franchisees around the country and internationally. We offer a full support program
for franchisees for marketing, operational support, guidance and training, and strong
vendor relationships that provide beneficial pricing options.
For more information contact: Jerry Cooper, 630.438.3000
jcooper@midas.com • www.speedeeoil.com
MILEX COMPLETE AUTO CARE
Milex has been repairing vehicles for 40-plus years. We offer a
superior business system, customized marketing and support
services that provide entrepreneurs with the means to capture
their share of the billions of dollars being spent annually on automotive repairs. At Milex,
we believe that being honest in the work we do and with the people around us is the only
way to do business.
Territory: National
Individual qualifications: $250,000 net worth plus $30,000 capital availability; management and sales experience recommended but not required
Support offered:
Training: Two weeks comprehensive management and owner training included.
Equipment: Equipment list and preferred vendors provided; included in initial investment amount.
Signage: Vendors and templates available for signage; included in initial investment
amount.
Site selection: Site selection, lease negotiations and zoning assistance included.
Advertising: Pre-opening marketing plan and ongoing assistance provided; included
in initial investment amount.
Credit card: Preferred vendors welcome.
Customer warranty: Nationwide warranty provided.
Building design and construction: 3,500-4,500 square foot facility required allowing
for four to six bays and parking for 20 vehicles.
Financial assistance plan: Third-party lenders and financial programs available.
Financing: Third-party SBA and commercial lending available, as well as 401k and
retirement funding available.
Other: No automotive background required; co-branding options available; military
and minority discounts available.
Advantages of Milex plan: Milex Complete Car Care is part of one of the largest and
fastest-growing automotive franchise companies in the industry focusing on excellent customer service and dedication to franchisee support.
For more information contact: Ben Reist, 800.581.8468
breist@moranindustries.com • www.milexcompleteautocare.com
PRECISION TUNE AUTO CARE
We are the recognized experts in automotive systems worldwide.
What started as a small tune-up shop in Beaumont, Texas, in 1976
has grown to become a recognized global leader in the auto service industry providing diagnostics, scheduled maintenance and
repairs. Our brand proposition can best be described as the successful combination of
“customer care” and “car care” services.
Fast lube option: Franchise, license agreement
Territory: International, national
Royalty percentage required: 6 to 7.5% plus 1.5% advertising fee
Individual qualifications: $350,000 net worth; potential candidates should have
strong business management background; automotive background helpful
8 www.noln.net Support offered:
Training: World-class management and technical training that is regarded as the
best in the business.
Equipment: National vendor partnerships provide our franchisees with easy access
to technical equipment, tools and parts.
Signage: Signage support available. Contact the PTAC Development Department for
more information.
Site selection: Site selection support available. Contact the PTAC Development
Department for more information.
Advertising: Turnkey marketing and advertising programs.
Credit card: We have a branded credit card program available to customers via GE
Capital.
Customer warranty: Most centers offer 12 months/12,000 miles; some offer 24
months/24,000 miles.
Building design and construction: Contact the PTAC Development Department for
more information.
Advantages of Precision Tune plan: PTAC offers a proven operating system, effective brand leadership, turnkey marketing and advertising programs, a 24/7 Intranet
community and world-class training and certifications.
For more information contact: Lee Oppenheim, 866.944.8863, ext. 211
lee.oppenheim@precisionac.com • www.precisiontune.com
SEARS AUTO CENTER
Sears is one of the most trusted names in retail with a long tradition of serving American motorists. Sears, Roebuck and Co. has
operated Sears Auto Centers for over 80 years and currently has
more than 800 company-owned locations. Now, we’re offering potential franchisees the
opportunity to build a business using the power of the Sears brands.
Territory: National
Royalty percentage required: 7% of gross revenue
Average start-up cost: $231,000-$1,192,000
Individual qualifications: Looking for outgoing, results-oriented franchise candidates with sales marketing and/or management experience that can build relationships, lead teams and have the motivation to excel; automotive experience a plus
Training: Provides initial training program for you (or your controlling owner) and up to
two of your other employees (including your designated manager).
Advertising: Both the national and local advertising funds are administered by Sears
and may be used for the production and placement of media advertising, direct response
literature, direct mailings, brochures, collateral advertising material, a website, surveys
to determine advertising effectiveness and a host of other advertising or public relations
expenditures. At the local level, Sears works with franchisees to develop individualized
plans to help generate traffic and sales. Those plans may include local media, direct mail
and telephone directory advertising. In addition, Sears offers a variety of grand opening
materials to maximize the success of your shop’s introduction.
Financing: Sears does not provide direct financing: however we have identified a number of qualified lenders who have expressed an interest in working with Sears’ auto service franchise candidates. These lenders can usually meet a variety of business funding
needs to help you pursue your dream of owning a Sears Auto Center franchise.
Other: A Sears Auto Center franchise provides an extensive range of maintenance
and repair services including air conditioning recharge and service; alignment services
and products; alternator and starter service; battery testing and installation; coolant
exchange service; differential fluid exchange; driveline service; fresh air quality service;
internal engine oil cleaning service and oil change service; power steering fluid exchange
service; shocks/struts and related parts; standard brake services; starting and charging
system testing; suspension/chassis/steering service; tire installation and related services;
transmission fluid exchange and more.
Advantages of Sears Auto Center franchise: 1. The Sears brand — leverage one of
the most trusted and established names in the business. 2. Buying power — we put
the purchasing power of Sears, Roebuck and Co., to work for you, securing highly
competitive pricing on merchandise, equipment, supplies and credit card payment
processing rates. 3. Leading brands — offer your customers proprietary brands such
as DieHard and Craftsman plus national brands like Michelin, Goodyear and Cooper.
4. Support — take advantage of our comprehensive back office support including
customer management technology, dedicated operational support, customized
marketing programs and comprehensive training.
For more information contact: Craig Sobel, 813.425.2020
csobel@franchisedynamics.net

2012 Guide Fast Lube Programs

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