General Content Expertise presentation

MULTI-PLATFORM
CONTENT EXPERTISE
PROVIDE GREATER VALUE TO YOUR
AUDIENCE... DRIVE MORE VIEWERS
TO YOUR WEBSITE AND SOCIAL PLATFORMS
For nearly two decades, broadcasters, digital outlets, and recently telcos have trusted us
to deliver highly promotable informational segments that increase viewership.
Our content is featured on over 80 TV stations and over 1,000 websites.
Engaging, shareable content on topics most affecting the general population
Health
Wellness
News
Technology
Celebrities
Personal Finance
From breaking studies out of the world's top medical journals to the latest trends in
technology to consumer alerts to pocketbook issues, our content touches viewers in ways
that educates, encourages, and entertains them.
OUR CONTENT
FOR ENGLISH-SPEAKING AUDIENCES
FOR SPANISH-SPEAKING AUDIENCES
HEALTH
Football Concussion
Granos Integrales
Boost Your Memory With These
Brain Foods
Tres Senales de que Puedes Tener
Una Deficiencia de Nutrientes
Sure Signs You Might Be Addicted To
Instagram
Los Caminos Del Videojuego Están En
Las Plataformas Moviles
WELLNESS
TECHNOLOGY
NEWS
Bugs for Dinner
Price Matching - Payoffs and Pitfalls
THE POWER OF VIDEO
The persuation of online video is by far the most powerful yet. There is no other platform or
medium that has such a massive impact on viewers.
THE NUMBERS SPEAK FOR THEMSELVES
89 million people in the United States are going to watch 1.2 billion online videos today.
(ComScore)
Online video users are expected to double to 1.5 billion in 2016. (Cisco)
Online video now accounts for 50 percent of all mobile traffic (Bytemobile Mobile Analytics Report)
52 percent of consumers say that watching product videos makes them more confident in
online purchase decisions. (Invodo)
Mobile and tablet shoppers are three times as likely to view a video as laptop or desktop users. (NPD)
Mobile video ads that include social media buttons drive 36 percent higher engagement.
(Rhythm NewMedia)
Our footage library continues to grow, uncovering more stories, more faces, more business, more friends,
more possibilities… and leading the way into the next generation of high-resolution video.
THE POWER OF VIDEO
Continued...
Online video production will account for more than one-third
of all online advertising spending within the next five years.
(Borrell Associates)
76 percent of marketers plan to add video to their sites,
making it a higher priority than Facebook, Twitter and blog
integration. (Social Media Examiner)
$2.8 billion
2013
92 percent of mobile video viewers share videos with others.
(Invodo)
More than 1 billion unique users visit YouTube each month,
spending more than 4 billion hours watching videos
(YouTube)
2 billion video views per week are monetized on YouTube,
and every auto-shared tweet results in six new YouTube
browsing sessions (ReelSEO)
$5 billion
2016
0
1
2
3
4
Online video ad revenue
5
VIDEO GETS SOCIAL
Social networks, such as Facebook and Twitter, are attracting a greater
percentage of consumers for video versus other types of video platforms,
such as YouTube and news sites. These networks provide a different viewing
experience, one that is more natural because videos automatically play
within a viewer's newsfeed, and are a conduit for interaction and sharing.
30% of Internet users watch digital video on social networks
Facebook ranks as #2 biggest online video property in the U.S.
Facebook users upload more videos directly to Facebook than they do
via sharing from YouTube videos
Twitter's new video player is expected to explode as influencers and
brands with major followings on Twitter upload more video to auto-play
in Twitter streams.
By making relevant topics readily available via educational
and engaging video content across multiple platforms,
you can extend your reach to your members
and retain consumer loyalty.
CONSUMERS ARE TRACKING THEIR
FITNESS AND HEALTH THROUGH APPS
AND WEARABLES
With the launch of Apple Watch and its competitors making a "fashion statement"
among consumer wearables, the Wall Street Journal and other industry analysts are
predicting an increasing number of health, fitness, finance and news apps. Fitness and
health tracking is anticipated to be overtaken by smart watches in the near future.
As great as these apps and gadgets will be, they will need COMPELLING content to provide real value to
consumers. Through its weekly production and continuously growing library of nearly 2,000 videos,
NatCom can deliver this added value to your audience members.
OUR VIDEO CONTENT EXPERTISE
NEWS
For nearly two decades, NATCOM has been producing high quality news content for
dozens of local television stations nationwide, including stations owned and operated by
CBS, ABC, NBC, RayCom, BELO and Scripps
HEALTH
As co-owners and co-producers of HealthDay TV, NPN produces the longest running
daily health video series online, currently streaming on hundreds of health-vertical,
special interest, and news websites on a global scale
TECHNOLOGY
NATCOM has joined forces with the largest Spanish-language news agency, EFE, to
provide multi-platform content and cover trending technology topics that influence daily
living, such as new product releases, tech wearables, gaming tech, and more.
HEALTH CONTENT FOR GOVERNMENT AGENCIES
NATCOM is the only private company that has been fully vetted by the U.S. Government
and provides health-related content to government websites such as the U.S.
Department of Health and Human Services
In nearly two decades of producing and distributing content, NATCOM has never been asked to retract a story
and maintains an impeccable reputation for having high standards and strict attention to accuracy.
CELEBRITY-DRIVEN CONTENT
Through our ICON NETWORK division, NATCOM makes available a roster of 48 Spanish
celebrities and influencers. With these celebrities, NATCOM produces video series in which
they share their tips for a healthier lifestyle and inspire us on our path to personal growth.
SAMPLE WORK
click to watch videos
Ismael Cala
As anchor and producer on CNN en
Español, Ismael Cala is
internationally recognized for his
coverage of important news events
and high-profile interviews. He has
a global following and is
considered one of the most
important faces of CNN en
Español. In our video series, he
provides strategies and tools for
self-improvement, personal growth
and leadership success.
812K
1.91M
244K
2.72K
click to watch videos
Dra. Nancy Álvarez
With a masters in both sex and
family therapy, Dra. Nancy Álvarez
has been awarded many
prestigious awards and is
internationally recognized for her
newspaper columns and TV
programs. She offers us advice
on family matters, relationships,
and sex.
1.3M
168K
17K
click to watch videos
Chef James
Celebrated host and cooking
expert, Chef James, is one of the
most charismatic personalities in
Spanish television and enjoys a
substantial following among U.S.
Hispanics. In 2014, he made the
list of People en Español’s 50
Most Beautiful People. In our
video series, Chef James shares
healthy recipes that, at the same
time, are delicious.
227K
45.8K
50K
WHAT DIFFERENTIATES US?
In this age of information overload and short attention span, we are second-to-none in
telling a story and captivating audiences with information and entertainment within the
:30 to 2:00-minute “sweet spot”.
With nearly 2,000 pieces of engaging content, NATCOM has the ability to
re-purpose and customize them for a client to continuously feed its website
We create content properties and opportunities with strategic alliances that are
highly sponsorable and will attract advertisers
ABOUT NATCOM
NPN Media and NatCom Marketing have merged to combine nearly two decades of
award-winning production and distribution with over 33 years of strategic marketing for
major brands and the U.S. Government. The resulting NATCOM entity is a global
company that produces compelling content for brands and media partners.
OUR HISTORY
1997
Founded in 1997, we began as NewsProNet and a team of award-winning television
news professionals with the purpose of producing special projects and investigative
stories for local news stations across the country — the kinds of stories that form the
foundation of promotional strategies and have the most impact – on viewers and
ratings. SweepsFeed reached nearly 80% of US households within two years and
counted some of the most successful newsrooms in the country as its clients.
ABOUT NATCOM
(Continued...)
2000
Recognizing the growing importance of the Internet, we created a companion service
called KnowMore™ —embeddable web content that complimented and expanded on
each of our broadcast reports. This led to a significant investment by NBC in 2001, and
an expanded relationship which led to “Impacto”, the Spanish-language version of
SweepsFeed, delivered to all of the Telemundo (NBC) stations.
2008
The company was acquired by NatCom Marketing, a successful ad agency in Miami,
Florida, founded by Bob Rodriguez and Eddie Sarasola. Bob and Eddie shared our
original passion for local news and a vision of the company that took us to the next level.
They brought their many years of experience and success as entrepreneurs and
business owners to develop what became known as NPN Media.
TODAY
Today, Natcom, the resulting merger between Natcom Marketing and NPN Media is a
globally-integrated content company that produces and distributes video content and
serves media outlets and corporate brands around the world. Our award-winning team
of producers, videographers and editors continually aim to break the mold and engage
viewers among multiple broadcast and digital platforms, while remaining true to
journalistic standards.
OUR PRIDE
We’ve come a long way since our founding in 1997 and we are proud of our accomplishments
and the impact that we continue to make.
•
We are a former NBC Universal related entity
•
We are experts in short-form content creation and distribution
•
We have a broadcast, digital & global footprint
•
Our content is featured on over 1,000 websites, including MSN, AOL and Yahoo
•
Our client stations reach up to 65 million TV viewers daily
•
We have a content expertise in news, fact-based health & wellness, consumer trends,
and entertainment
•
In partnership with HealthDayTV, we produce the longest running daily
health video series online
•
NATCOM is the only private company that has been fully vetted and trusted to provide
content for U.S. government websites
OUR CLIENTS AND PARTNERS
NATCOM has enjoyed a diverse and distinguished roster of clients and distribution
partners. We include among them:
CLIENTS
OUR CLIENTS AND PARTNERS
DISTRIBUTION PARTNERS