arqueonautas.com - Your professional partner in the Scandinavian

arqueonautas.com
collection Fall/ winter 15
E DI
T OR
I AL
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o you love authentic brands and exciting stories of
discovery? Do you embrace a casual lifestyle that
enables you to experience even just a small part of an
adventurous expedition? Then you are already nearly a member
of the Arqueonautas crew!
We are opening yet another chapter in our history of success
and following the Arqueonautas crew to the southern tip of
England. Cornwall has not just provided the inspiration for our
newest collection – it is also the scene of an expedition by our
excellent archaeologists, who are diving into the history of the
world’s waters just beyond the Isles of Scilly.
I cordially invite you to learn more about our fabulous
collection, the expedition, and our partner Kevin Costner.
Feel free to contact us!
Sincerely yours,
Heinz Höddinghaus
CEO of Arqueonautas GmbH
saving world
maritime heritage
The story behind a
team of archaeologists
and a lifestyle brand
T
hey recover ships and their treasures, long
thought to be lost forever, with the aim to
preserve our maritime heritage. For over
20 years now, the team of archaeologists for the
Arqueonautas Foundation has made this their mission.
The archaeological marine institute was founded by
Nikolaus Graf Sandizell in Portugal in 1995. By combining
the “Argonauts”, heroes of Greek mythology, who
sailed on the ship “Argo”, with Arqueologia, Portuguese
for archaeology, the name Arqueonautas Worldwide
Arqueologia Subaquática S.A. was born. Over the
years, the organization has turned into a non-profit
foundation dedicated to the protection of the world’s
maritime heritage.
“We would like to give everyone the chance to experience
the significance of seafaring to our culture,” explains
Nikolaus Graf Sandizell. “For this, we dive into its
history, which literally lies on the floor of the world’s
oceans, and document it in collaboration with governmental organizations. Part of our not-for-profit work
Recovering ships and their treasures,
long thought to be lost forever, to
preserve our maritime heritage – this has
been the mission of the Arqueonautas
Foundation since 1995.
“ The history of seafaring
lies on the floor of the world’s oceans.”
includes salvaging items for scientific purposes and giving
renowned museums access to exhibition pieces.”
The Arqueonautas Foundation’s team consists of
historians, archaeologists, science and academic
experts, as well as experienced research divers.
“Our work – actually, I’d prefer to say our adventure –
begins with a glance in the history books,” says Miguel
Gomes da Costa. “First, the Arqueonautas historians
have their turn. They research archived material, looking
for events of cultural significance.”
Significant events took place along the historical travel
and trade routes. The Arqueonautas team is currently
exploring the Scilly naval disaster from 1707 – one of
the largest calamities in the history of British seafaring
to date. The aim of this expedition is to find the “HMS
Romney”, which was sunken during the Scilly naval
disaster and that continues to remain unaccounted
for today.
This expedition is being carried out in collaboration
with the Cornwall and Isles of Scilly Maritime Archaeology Society (CISMAS).
In 2008, there was the idea to create a collection for the
Arqueonautas crew – and thus the ARQUEONAUTAS
casual lifestyle brand was born.
Ever since then, the crew has been incorporating its
needs for functionality, design, and quality into the
collection. Furthermore, the expeditions involving
archaeologists, scientists, and divers have become
an integral part of the casual lifestyle brand. The
Arqueonautas crew’s passion and their maritime adventures provide the inspiration for the collections
and products by ARQUEONAUTAS.
One euro for every
collection item sold
Each ARQUEONAUTAS customer becomes a crew
member. That’s because, for every collection item
sold, the casual lifestyle brand donates 1 euro to
support the work of the Arqueonautas Foundation.
“In this way, everyone makes an important contribution
to preserving our maritime heritage when they purchase one of our products,” says Heinz Höddinghaus,
Co-CEO for ARQUEONAUTAS.
What’s more: As a co-owner and partner of
ARQUEONAUTAS, Kevin Costner is also a member
of the crew. Become a friend, too, and follow
our adventures!
Vision
„ Arqueonautas is a leading
global casual lifestyle brand,
inspired by an exploring
way of life and committed
to world cultural heritage.“
Kevin
costner
Partner of Arqueonautas
vest ARQ 200 855
beanie ARQ 201 004
K
evin Costner is much more than just a
Hollywood star. He is a passionate diver
and fisher. He loves nature and enjoys
time spent with his family at the water and in the
mountains. It’s Kevin Costner’s lifestyle that has
created a bond between him and ARQUEONAUTAS.
“The story behind the brand fascinates me. The divers
from Arqueonautas salvage shipwrecks and their
treasures in seas around the world. They live a bit
of maritime adventure. I’m proud to be a partner to
ARQUEONAUTAS and do what I can to preserve the
world’s maritime heritage.”
Jacket ARQ 200 859
Scarf ARQ 201 001
Partner – kevin costner
“I’d rather walk through
the sand barefoot
than on the red carpet.”
Actor, musician and Oscar®-winner Kevin Costner
is a passionate diver. As much as possible, he
spends time with his family at the sea or on the
water.
“I love the sea. What many don’t know is that I
worked as a fisherman to earn money for college.
So I know what it means to travel the waters.”
A years-long partner and co-owner of
ARQUEONAUTAS, Kevin Costner contributes
his experiences to the collection of this lifestyle
brand. He is closely integrated into the design
and development process. With his high demands
on quality, handling and design, he continually
creates and enhances the products together with
the ARQUEONAUTAS team.
Jacket ARQ 200 846
knit ARQ 200 934
arqueonautas
collection
Fall / Winter 2015
Cornwall
T
he 2015/2016 autumn/winter collection
by ARQUEONAUTAS has been inspired
by the landscape of Cornwall.
This new collection – encompassing jackets, cardigans, sweaters, shirts, blouses and pants – reflects
the brand’s essence: authentic, casual lifestyle
fashion with maritime roots.
The idea to focus on Southern England comes
from the Arqueonautas Foundation’s current
expedition. Along the southern tip of the United
Kingdom, archaeologists from the Arqueonautas
team have been researching the Scilly naval disaster of 1707 – one of the largest calamities in the
history of British seafaring to date.
The aim of this expedition is to find the “HMS Romney”, which was sunken
during the Scilly naval disaster and that continues to remain missing today.
This non-profit expedition is being carried out in collaboration with the
Cornwall and Isles of Scilly Maritime Archaeology Society.
The Cornwall peninsula in southwest England – with its cliffs, beaches and
scattered Mediterranean fauna – provided the inspiration for the collection’s
color palette and patterns, which includes a full range of fashion for active
men and women as well as a shoe collection.
Jacket ARQ 200 859
Scarf ARQ 201 001
Vest ARQ 201 054
Jacket & Scarf ARQ 200 906
jacket ARQ 200 813
Jacket ARQ 200 843
Jacket ARQ 200 833
Scarf ARQ 201 043
knit ARQ 200 903
scarf ARQ 200 994
jacket ARQ 200 813
vest ARQ 200 834
knit ARQ 200 903
Jacket ARQ 200 851
Scarf ARQ 201 001
beanie ARQ 201 004
Jacket ARQ 200 859
Scarf ARQ 201 001
Jacket ARQ 200 830
Scarf ARQ 201 044
Order Dates ColleCtion 1
Fall/Winter:
January, February
Spring/Summer:
July, August
Order Dates ColleCtion 2
Fall/Winter:
April, May
Spring/Summer:
October, November
shipping dates ColleCtion 1
Fall/Winter:
July, August, September
Spring/Summer:
January, February, March
shipping dates ColleCtion 2
Fall/Winter:
October, November
Spring/Summer:
April, May
POS SUPPORT
To support your sales, we offer high-quality brochures, images
from the latest campaigns and giveaways.
These materials strengthen the brand’s awareness at the PoS.
Image folder
Table display
The image folder contains the latest images for
the collection as well as information about the special
history of ARQUEONAUTAS and our partnership
with Kevin Costner.
Wooden base with impressed logo,
plexiglas holder and 4 campaign images included
Standard size: DIN A4
ARQUEONAUTAS downloads (on request)
ӁӁ Selection of campaign images
ӁӁ Selection of product shots
ӁӁ The ARQUEONAUTAS logo
ӁӁ PR copy regarding the latest collection
ӁӁ PR copy regarding the special history
of ARQUEONAUTAS
Video screen and collection movie
Integration of video material in the sales area
ӁӁ Video screen format: 786 x 480 mm
ӁӁ Movie of the latest collection, ca. 2 minutes
ӁӁ Sturdy base or wall mount
Illuminated logo
Logo-Display to be sited on shelfs
Illuminated logo for PoS installation
ӁӁ Letters illuminated from the back
Please make your own arrangements regarding
the installation of the logo!
Keder frame fabric banner
Carrying bag
Aluminum frame with high-quality fabric banner
ӁӁ Choice of 3 motifs
ӁӁ Standard-size aluminum frame: 1,100 x 2,450 mm
ӁӁ Standard-size fabric banner: 1,100 x 2,450 mm
Paper shopping bags in sizes L, M and S
Logo Display
Image poster
High-quality poster with plastic hanger assembly
ӁӁ Choice of 3 motifs
ӁӁ Standard size, DIN A0 portrait format: 841 x 1,189 mm
Big umbrella
Big umbrella with manual opening
ӁӁ Diameter: 1,300 mm, Length: 1,000 mm
ӁӁ Weight: approx. 530 g
Mug
White porcelain mug branded with the logo
ӁӁ Volume: 0.3 l, Weight: 300 g
CROSS-MEDIA MARKETING
Classic communications, public relations, online activities and
social media complement the brand appearance at the PoS.
Website and online shop
ӁӁ New website for the start of the Fall/Winter 2015 collection
ӁӁ Online storytelling and integrated shopping
ӁӁ Cross-selling to offers from wholesale partners
Social media
ӁӁ Communication targeting fans to get them excited about the brand
ӁӁ Sharing enthusiasm for the brand
Online advertisements
ӁӁ Specific online advertisements for B2B channels
Print advertisements
ӁӁ Specific print advertisements for B2B channels
PRESS DAYS
Press days at the start of a new collection support traditional public relations work.
The new collection is introduced by our PR agencies in detail
to the relevant media representatives and stylists.
TRAINING PACKAGE
The training packages help to transport the identity and history of the brand.
Our aim is to inspire and get the sales staff excited about the brand. Thus, the brand
experience is not only communicated to customers, but is alive and top of mind.
Brandbook | Image folder | NOS
Seasonal colors | VM guidelines | Company presentation
Notepad | Ballpoint pen | Lanyard
shop system
The fascinating world of ARQUEONAUTAS is also
perfectly showcased in shops. High-quality materials
and select details interpret the lifestyle and spirit of
adventure in sophisticated style. ARQUEONAUTAS
builds emotional ties with its customers. It is all about
drawing them into special worlds and giving them a
sense of stylistic security.
ARQUEONAUTAS – be part of our world.
TRUST AND RELIABILITY ARE VALUES
THAT COUNT THESE DAYS.
ARQUEONAUTAS is a label that lives by and demonstrates
these values – in terms of our quality standards and service
and also from a business perspective. We are an independent
company of the Otto Group.
Responsibility
We take social and environmental responsibility seriously
and are governed by the strict guidelines laid down in the
CR strategy 2020.
Transparency
The Otto Group reports on the progress of its environmental
and social aims in a sustainability report published every
other year as a CR report.
Cotton made in Africa
With its 2015 spring/summer collection, ARQUEONAUTAS
is strengthening its cooperation with “Cotton made in
Africa” (CmiA) and supporting the social business project
Aid by Trade Foundation by incorporating garments made
from sustainable cotton.